Free Marketing Materials Included with #SmallThanks from Google

Free Marketing Materials Included with #SmallThanks from Google

Small and local businesses will have a lot to love regarding Google’s newest initiative, the #SmallThanks program. What is Small Thanks? #SmallThanks, developed by tech company Google, is a platform that gives businesses free marketing materials as a way for them to reach more customers on listings, review sites, and social media. Some of these […]

Your Customers Are On Google Maps… Are You?

Your Customers Are On Google Maps… Are You

Why Small Businesses Should Register On Google Maps Did you know that Google Maps is the undisputed navigation app of today? It’s true! In a recent survey, about two-thirds of all respondents say that they prefer Google Maps over other options. Statistics have further cemented Google’s dominance in the navigation market- about six times as […]

Improve Your PPC Strategies by Bidding on Competitors Keywords

Improve Your PPC Strategies by Bidding on Competitors Keywords

Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print) from that of your competitors. The search engines are very different from legacy media as most of your ads […]

The Types Of Content That Really Works With Your PPC Campaigns

The Types Of Content That Really Works With Your PPC Campaigns

What Type Of Info Really Sells Your PPC Audience? When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s […]

6 Things You Could Be Doing Wrong in Your PPC Campaign

6 Things You Could Be Doing Wrong in Your PPC Campaign

Having problems with your PPC campaign? Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign. Plus, you could be making any of these 8 mistakes, listed below: No Solid Goal Or […]

Pros and Cons of Using PPC Advertising as a Marketing Strategy

Pros and Cons of Using PPC Advertising as a Marketing Strategy

With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising methods used by both small and big businesses currently is PPC advertising. PPC stands for pay-per-click advertising, and […]

Top 7 Benefits of PPC Advertising for Small Businesses

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you […]

What is Outbound vs Inbound Marketing?

What is Outbound vs Inbound Marketing

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need […]

How to Decide if PPC is A Good Fit for Your Business

How to Decide if PPC is A Good Fit for Your Business.

Pay Per Click Advertising otherwise abbreviated as PPC advertising is a type of paid digital advertising where the marketer pays a set amount of money for every time someone clicks on their ad. PPC works not only on the search engines such as Google and Bing but also on social media platforms such as Twitter, […]

Bing Ads Change To Microsoft Advertising

Bing Ads Change To Microsoft Advertising

bing ads loginbing ads login Bing Ads is getting a rebrand in what’s called an evolution of the advertising platform. Tech giant Microsoft has announced that Bing Ads is now Microsoft Advertising. The company mentioned that they will be focusing on one-on-one interactions to provide a more meaningful and personal experience. The name change brings […]