THE PROVEN IMPACT OF SYNC

Getting Your Marketing In Sync Drives More Leads

For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.

The Added Savings Of Sync

The Added Benefits Of Having A Single Marketing Partner

Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.

By working toward a single goal, you can often spend less on individual programs and still increase the response you get.

A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.

Roofing business spotlight:

John… in sync

When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.

Just look at John now…

John’s solutions

A Roofing Business With Synchronized Digital Marketing

John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.

John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.

With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.

John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.

By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.

By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.

WHERE ARE YOU OUT OF SYNC?

Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.

Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?

Is your online business information correct? Do your listings connect to your site and social?

Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?

Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?

Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?

Roofing Digital Marketing Made Easy

At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.

Our custom marketing solutions include listings management, website development, search marketing, display advertising, social media marketing, and online reviews.

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Reduce your website bounce rate, improve loading speed, and get more leads with a responsive roofing website design.

What are the significant differences between adaptive and responsive roofing website design? And how can you improve the user experience by selecting the right design style? This post will try to answer these two questions and more.

With the diversity and pervasiveness of mobile devices, roofing website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways.

This can be a daunting task. How do you ensure that your roofing website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.

Which one is an excellent choice for your roofing business? Which one can make your clients have a better experience?

Let us explore the two design styles separately.

Responsive Design Explained

In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether it is on a laptop, desktop, or smartphone.

From a technical perspective, responsive roofing websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the roofing website can fit any screen size. This can be done with CSS or HTML.

With a responsive roofing website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.

Adaptive Design Explained

Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your roofing website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the roofing website selects the best layout for the desktop screen; resizing the browser does not affect the design.

5 Similarities between Responsive and Adaptive Design

For roofers without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:

1. Layout

With a responsive roofing website design, the layout is determined by the size of the user’s screen.

In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.

2. Loading Time

No prospect will like a slow roofing website. Adaptive designs generally load faster than responsive ones. This is because the later only transfers crucial assets to every device.

3. Difficulty

This can be a heated discussion for some roofing website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive roofing website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.

4. Flexibility

Adaptive designs are considered to be less flexible because a device with a large screen size than what you anticipated could end up breaking your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.

5. SEO-Friendliness

Google rewards and recommends roofing websites that use responsive design. A mobile-friendly roofing website will rank high on Google search results.

Pros and Cons of a Responsive Design

Pros

Seamless User Experience

Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity, as visitors’ transit from one device to another.

Little or Maintenance

Since the roofing website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking roofing jobs, marketing, and testing and customer service.

Cost Savings

Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone roofing websites. Furthermore, it allows you to organize and regulate your content from a centralized position.

More Search Engine Friendly

Google rewards mobile-friendly roofing websites, something that responsive sites are great at.

The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts.

Pros and Cons of Adaptive Designs

Pros

They have faster loading times
They are optimized for advertisements
Reuses existing websites meaning that you don’t have to start from scratch when creating them.

Cons

-They are labor-intensive to build because of the high number of technical aspects that designers have to consider
-They are tough to maintain
– They are very expensive compared to responsive sites.

Get a Stunning Roofing Website with Our Responsive Design Services

If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.

Whether you want to transfer your current site to a responsive design or want to create a new responsive roofing website design, Blackstorm Roofing Marketing offers the resources and experience needed

With our experienced web development and design team, we are your preferred choice when you want to launch a responsive roofing website.

Use our responsive design services to make your roofing website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your roofing business to reach every property owner in your target market.

Blackstorm Roofing marketing is a full-service internet marketing company that has helped many roofers like you to outrank their competitors online. We do much more than create responsive roofing websites and can offer you with anything digital marketing from PPC ads to SEO.

If you are ready to launch your responsive roofing website, kindly schedule a free strategy session with our designers to see how our team can help your roofing business grow online. We can’t wait to hear from you today!