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Plumbing Website Optimization:14 SEO Tricks Your Business Needs for Lead Generation

Know how to optimize your plumbing company website to generate more clients, more leads, and rank higher in the search engine rankings.

As a plumbing contractor, your website should serve as the engine of all your marketing activities. If done properly, your plumbing website can help you generate more customers and leads for your business 24/7/365-even while you are on vacation or asleep.

Mind map

Consider this scenario, a homeowner is in immediate need of a local plumber, and you don’t have any contacts in mind. They will pull out their smartphone, turn to Google and look for nearby plumbers in your locality.

In fact, it is a major trend among people nowadays to use Google to find out what they want, particularly via their smartphones. Therefore, it becomes important for plumbing contractors to have a mobile-friendly website and get new customers.

Here are a few things you can do to optimize your plumbing company website to get more clients and more leads.

Without further ado, let us dive in!

14 Easy Ways to Optimize Your Plumbing Website to Book More Jobs Online

Your plumbing company’s website is the most crucial marketing asset you have at your disposal. Clients who are contemplating doing business with you will assess your site against those of other plumbers online. They will read about your plumbing business philosophy, judge the quality of your completed projects and look for reviews from past clients.

So, how do you ensure that your plumbing website occupies the top listing when local homeowners or businesses are looking for a plumber?

Website optimization

These local SEO tips for plumbers will help you get your plumbing website to rank higher in the search engine results. Let’s get started!

Planning the Plumbing Website

Business Planning

Step #1: Perform Keyword Research

Keyword research is crucial to the success of any plumbing SEO campaign. Plumbing keywords are the questions, phrases, and terms people type into the search bar of Google or Bing. If you use the same questions, phrases, and terms on your plumbing website, search engines are likely to notice it and include your website on the search engine result pages.

Keyword Research

For a plumbing company, the primary keyword you will focus on will be something along the lines of “[city]plumbers” or” plumbing contractor [city]” or “[city] plumbing service”. These are buying intent keywords, implying that they attract prospects who are near the bottom of the sales funnel and are ready to book your plumbing services.

Keywords are important in giving your plumbing website pages a chance of ranking higher in Bing and Google’s search engine result pages. To achieve this goal, try to use the keywords that your clients are looking for. Fortunately, there are a lot of keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush that can help you find keywords people are typing in on the search bar of Google.

Once you understand what keywords prospects are looking for related to plumbing, you should include them on your webpage. Here are a few areas you should include those keywords to optimize your plumbing website:

Plumbing Keywords in Title Tags

Keywords in Title Tags

You should ensure that your title tags are properly optimized for an effective plumbing SEO campaign. A title tag is a clickable text displayed in the organic search results, and it offers a reader a hint of what is the type of content found on a specific webpage. Accordingly, the reader can decide on whether or not to visit a webpage based on the title tag provided.

For instance, if a person looks for “common mistakes to avoid during your DIY plumbing project” and in the SERP, he obtains multiple results. If your title tags don’t correspond with a web page’s content, then prospects or clients will leave your plumbing website instantly, causing a higher bounce rate.

Thus, your title tag is the initial point of contact between your site and the reader. So, make sure that your title tag matches the content on your plumbing website. Likewise, include relevant plumbing keywords in your title tags to help search engine crawlers index your plumbing website.

Include keywords in your URL

Keywords in URL

When you incorporate keywords in the URL, it offers a relevant signal to search engines and helps in boosting your search engine rankings. So, when you create the URLs, make sure that you fit the most important keywords immediately after your domain name. For example, if the target keyword is “plumbing repair” then your URL should appear like this; www.plumberservices.com/plumbing/repair/

Use Keywords in the Content

Content writers creating web articles

Adding multiple keywords on your plumbing website helps your webpage to be featured whenever those search terms are used. However, you should avoid stuffing too many keywords in one content. As a general rule of the thumb, always try to use different plumbing keywords across various contents. This way, you will craft multiple contents for specific keywords.

Here are some crucial tips when it comes to using keywords to optimize your plumbing website:

  • Use a unique title tag containing your primary keyword
  • Images named with a primary plumbing keyword
  • URLs should contain the page keyword
  • Anchor text on every page and built into the footer
  • Create XML sitemaps and submit them to Google or Bing webmasters.
  • Use keywords in the meta descriptions to help Google or Bing crawl your plumbing website.

Step #2: Determine Your Plumbing Website Hierarchy

Plumbing Website Hierarchy

Each page of your plumbing company site should be optimized for one phrase or keyword. For example, suppose your plumbing company is situated in one city, as opposed to multiple locations in a state. In that case, you need to concentrate on the homepage as the main page to optimize your primary keyword.

The secondary pages include About us, service pages, blog, Index, FAQs, and any other pages that you think that prospects will be interested in when they land on your plumbing website. A few plumbing services which you can create separate service pages include: emergency plumbing services, drain repair and clog removal, shower repair and clog removal, and more.

Step #3: Optimize your Plumbing Website for Local Search

Business Owner's Local Search

Optimizing your plumbing company website for local search will come with lots of benefits. In fact, it makes a lot of sense to target local businesses or homeowners in your area where you can offer your plumbing services. You cannot expect a prospect from Ontario to call for plumbing services in New Orleans.

Therefore, optimizing for local search to drive local organic traffic to your plumbing company website. For this goal, you need to make your brand name, address, and phone number consistent in all your marketing collaterals (both offline and online). So, when users find your plumbing website on the search engine results pages, they can instantly obtain your contact details and contact your company.

Step #4:  Grab the Customer Attention by Optimizing the “Above the fold”

We have borrowed the term “above the fold” from the newspaper industry. Newspapers generally come into two folds. Above the fold typically denotes the top part of your newspaper that is visible even before unfolding it. Consider it as a book cover. It contains the most crucial information-the details that will determine whether or not clients will pay focus. Whether or not customers will engage with it and become a customer or lead.

When it comes to plumbing websites, above the fold denotes the part of the screen that’s visible even before you scroll down your page. It is no doubt the most important part of any plumbing website, as it will largely influence if clients will engage with that page or navigate to another plumbing contractor’s website. To avoid this, you need to make sure the crucial pages on your plumbing website are optimized above the fold. This technique alone can have a huge impact on the performance of your plumbing website.

Step #5: Show Your Competitive Difference

one light bulb glowing and shining among others

Make sure that you stand out over your competitors on your plumbing website as a reliable and trustworthy plumbing company. There are thousands of plumbing contractors out there. Why are you better than other plumbers? Do you offer reasonable service charges? Do you display trust and visibility with stats and reviews found on your plumbing website? If you have great testimonials on plumbing websites, they can make you stand out in front of other plumbing websites.

Several studies have shown that 72% of customers won’t take action until they read through online reviews, and that’s a huge number of people. You should also note that people will decline to do business with a plumbing company with many negative reviews.

The best way to conceal negative reviews is to obtain tons of positive reviews, and then negative reviews will be at the bottom of your list. Show potential customers that your plumbing company wants to solve problems and keep them happy. People want exceptional plumbing services, and your determination to solve their pain points shows that you care about the quality of your plumbing services.

Step #6: Optimize Your Plumbing Content

Content optimization

As a plumber, you should ensure that your content is of high quality and unique. If Google notices that your content is duplicated, then it will penalize your site and degrade your site rankings. In case you are not able to craft unique content, it is highly recommended that you partner with a professional Plumbing SEO content marketing agency. Moreover, you should post quality content regularly.

When you offer regular content, Google learns that you have something unique and helps to skyrocket your plumbing website rankings. Other elements will help you rank higher in the search engine result pages and obtain more traffic to your plumbing site. Other elements like XML and HTML sitemaps, using canonical tags, keeping your site code clean, making CSSS and JavaScript external, having a standard URL are also crucial.

Furthermore, there are always regular updates on Google algorithms daily which should be monitored and alterations incorporated into your plumbing website. Thus, you need a committed person or team to handle your plumbing SEO efforts. If you don’t have the right SEO expert, then partner with a reliable plumbing SEO agency for your plumbing website to assist you.

Step #7: Select Authentic, High-Quality Photos that Serve a Specific Purpose

Plumbing emergency catastrophes

When creating your plumbing website, don’t pay for vague before and after photos of plumbing services. Take photos of the completed projects that your crews have accomplished. Show plumbing emergency catastrophes that you have saved property owners from. Document your actual plumbing work.

Visibility of your completed projects is a great way to obtain instant credibility and help customers opt to contact your business when they see proof that they have helped solve the same problem for another customer.

Step #8: Make Sure That Your Brand Message Aligns with Your Target Markets Needs

Whatever your brand message is and how you put it across will determine your plumbing marketing success. You can offer the best plumbing services in your area, but if your brand message and method of presenting it doesn’t resonate with clients, they won’t pay attention and ultimately won’t become paying clients. The reverse is also true, you can offer the worst plumbing services in the world and book lots of service appointments if your brand message and its presentation resonate with what clients are searching for.

The only reason prospects or clients will visit your plumbing website is because they are searching for services you offer. They have a need or want to learn something, buy something, or experience something. But how will they know if you can offer that thing you are looking for? Through what and how you present your plumbing services on the internet.

Step #9: Optimize Your Plumbing Website Design

Responsive Website Design

Your plumbing website design should offer prospects or clients an awesome user experience. So, you need to create a site that has an excellent responsive design. Responsive plumbing web designs utilize CSS3 queries to offer content for both desktop and mobile users by utilizing a flexible and fluid rigid design that instantly adjusts the size based on the device of a user’s screen. Since people use different kinds of devices, you need to make sure that your plumbing website works perfectly and there are no challenges navigating across different web pages. Thus, to avoid a high bounce rate for your site, contact a professional plumbing web design agency to assist you to create a mobile-friendly plumbing web design.

Furthermore, to improve your user experience, ensures that your site doesn’t have unnecessary pop-ups and flash. Too many Pop-ups on your plumbing website can make your visitors annoyed or irritated.

Step #10: Optimize Your Plumbing Website Speed

Website Speed

Visitors expect your plumbing website to load in less than three seconds, and if not, they will click off to another plumber’s site. This means that your plumbing website must load quickly, which calls for a properly designed site and one that follows the best technical SEO processes.

Google loves a mobile-friendly plumbing website, and this means they prioritize mobile-friendly sites over desktop plumbing with higher search rankings.

A mobile-optimized plumbing website implies a visitor can view the content on your site without having to zoom and pinch. If you want to avoid losing potential clients, ensure that your plumbing website is mobile optimized.

Step #11: Include Clear Call to Action to Optimize Your Plumbing Website

Call to Action

Getting visitors to your plumbing website is one thing, converting those browsers unto paying clients is another. Do you know that 96% of all site visitors will leave your plumbing website without taking any action? While there are various reasons for this, one of the major reasons is that they don’t understand what to do next after landing on your plumbing website.

Don’t assume clients know what to do once they come to your plumbing website. You need to tell them exactly what you want them to do.

Your plumbing website should contain two call to action. A primary CTA concentrates on generating service appointments, and a second CTA focuses on generating qualified leads.

For example, your primary CTA can be “Book an Appointment Now”. This is a CTA designed to generate a customer. On the flip side, a secondary CTA is “Download the plumbing marketing guide to generate more leads online”. This secondary CTA is specifically designed to produce a lead, which your plumbing business can follow up with.

Having clear CTA’s on your plumbing website-above the fold- will help to minimize your bounce rate. This may sound like a simple task, but many plumbing contractors fail to do it properly.

Step #12: Ramp Up Your Online Customer Reviews

Online review via smartphone.

Getting reviews on platforms like Google My Business, Yelp, and Facebook to show prospects and search engines that people trust your plumbing business.

Reach out to Get Online Reviews

Template with we want your feedback

If clients aren’t leaving online reviews on their own, request customers personally to share their experience online when they have an opportunity. Show them how crucial online reviews are to local home service businesses like yours and how their response helps other homeowners or businesses find your plumbing services online. If you have their email address on your file, message them with links to your profile to help them leave a review.

Respond to all Reviews

Thank the reviewer for their feedback

When you get a review, thank the reviewer for their feedback, whether negative or positive and address any problems they might have. This shows that you care and listen to their feedback.

Don’t have time to manually monitor online reviews periodically? Consider partnering with a plumbing online reputation management agency to help you pull your new reviews and respond to them in a professional and timely manner.

Track Your Progress

Ask your plumbing website developer to install tools such as Google Search Console and Google Analytics to track the website traffic over time. These SEO performance trackers will help you know whether your plumbing website optimization strategies are paying off or whether they need to be adjusted.

Frequently Asked Questions on Plumbing Website Optimization

Question marks

What is SEO for plumbers?

SEO for plumbers is typically a systematic process of editing and crafting the website content and code for your plumbing company to rank higher in the search results. To help your plumbing website rank higher on the search engines like Bing or Google, it needs to load in less than three seconds, be mobile-friendly and publish high-quality content on a regular basis.

Why does your plumbing business need professional SEO services?

More than 90% of businesses or homeowners in the US prefer conducting research online to find a local plumbing contractor. If you want to generate more relevant traffic and get more business opportunities and leads, then hiring a professional plumbing SEO services agency can be a game-changer for you.

What are the major strategies you can use to optimize your plumbing website for SEO?

Here is our proven process of ranking higher in the SERPs for keywords related to your plumbing business:

  • Perform a comprehensive keyword research
  • Optimize your site loading speed
  • Make your website responsive
  • Publish helpful, quality plumbing content regularly
  • Put your brand message on top of your website

Optimize Your Plumbing Website with Blackstorm Design + Marketing Today

Be sure to evaluate the optimal results received to know what’s working and what doesn’t

With all the steps discussed above, your plumbing website will be consistently delivering qualified leads and paying clients on autopilot. Be sure to evaluate the optimal results received to know what’s working and what doesn’t. However, this is not a complete plumbing SEO list by all means.

If you don’t have the time or expertise to optimize your plumbing website on your own, consider scheduling a free discovery call with Blackstorm Design +Marketing to help with your SEO campaigns today.

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12 Creative Plumbing Website Design Ideas That Will Get Prospects Clicking and Booking Jobs

Website design ideas for plumbers that you need to know.

A great plumbing website is your ticket to generating more qualified leads, differentiating yourself from the competition, and growing your company. That said, creating a website for your plumbing business can be a huge challenge; it is kind of hard to design the best reflection of your business digitally.

Business website template

Consider it as a “visual storefront” where your homepage is the front door. Think of your website homepage as an analogy to your home’s curb appeal. It is the initial thing many people notice when they visit your plumbing website, so you should wow them from the moment your page loads. You want your plumbing website to be visually appealing enough to invite them in, and a creative web design helps you achieve that.

But creating a great plumber website isn’t about aesthetics. You also want the homepage to convert. Like an inaccessible driveway and broken front door prevents potential clients from closing the sale. The same applies to your plumbing website.

Prospects won’t or can’t convert if you fail to offer them an incentive to do so, and don’t make converting as intuitive and easy as possible. The initial step in winning over more clients is to understand the important elements that you should go into designing your plumbing website.

What Makes a Good Plumbing Website?

Plumbing service website design

Many plumbing contractors feel frustrated because they aren’t obtaining the number of leads they need. For others, the issue is much more critical: they aren’t obtaining the number of leads they want, and their plumbing company is in jeopardy.

If that sounds familiar, there is a higher likelihood that your plumbing company website has a role to do with it.

If your website lacks crucial information, is unprofessional, and is difficult to navigate, the prospect will likely click off to another plumber’s website.

Here is our list of plumbing website must-have design features to convert more browsers into paying clients:

Website Design

1. User-Friendly and Responsive Design

More user-friendly website

The initial requirement of any professional web design is its user-friendliness. A user-friendly and responsive plumbing website design is vital to providing an excellent user experience. It will ensure that your prospects or clients are always happy and satisfied, converted into plumbing leads, and consequently, become your clients to obtain the same experience.

Here are a few tips to consider while designing a user-friendly and responsive plumbing website:

Web designing tips and tricks

  • Make sure your site loads faster (typically within three seconds) and doesn’t have a lot of distractions such as pop-ups.
  • Keep it easy and seamless to navigate to help prospects or clients find what they require within a few clicks.
  • Declutter your web content and coy, but don’t make it overwhelming for potential clients.
  • Responsive site design makes your website easily accessible from multiple devices such as mobile, tablets, desktops, and laptops.
  • Consider your font size and style for easy navigation and readability.

2. Search Engine Visibility

Search Engine Optimization

More than 90% of online activity actually starts with typing in a search query in Google or Bing. Clients who type “plumber near me” into search engines are likely to click one of the results they found on the first page of Google search results.

Search engine optimization is a great way to generate more leads and bring in traffic for your plumbing business. With the assistance of local SEO services for plumbers, you can notice a rise in your lead generation efforts. By implementing SEO on your plumbing website, you can focus on keywords that can skyrocket your online visibility, generate more leads and get more traffic for your plumbing business.

Here are some tips that can help to make your plumbing website search engine friendly:

  • Optimize your plumber website with location-specific plumbing keywords to boost your online visibility.
  • Revamp your plumbing website hierarchy model and revise your internal linking structure to help Google or Bing understand the most crucial pages that should rank higher.
  • Design your webpages with proper URL structure, heading tags, metadata, image Alt text, title tags, and other elements.
  • Optimize your plumbing website structure, minimize crawl budget, create an XML sitemap, and implement Robots.txt.

3. Include a Professional Company Logo

Plumbing Logo Design

A professional logo will help to distinguish your business from other plumbers and make your prospects easily recognize your plumbing business. It provides a great way to showcase your business’s mission, values, and vision.

A professional logo is an excellent way to create an impression on your target market’s needs concerning your seriousness towards building trust and can assist you with your branding efforts.

So, invest your money and time into your plumbing company logo and develop a great design. You can use an online logo maker or hire a plumbing website design agency out there.

Your branding includes your plumbing fonts, colors, and logo, and it helps clients easily recognize your business in a sea of other plumbers online.

4. Responsive Website Design

Responsive Website Design for your business

A client’s need for a plumbing service company can often be in an emergency situation. When homeowners have leaky pipes, they want to avoid the hassle and find a local plumber easily and quickly. Most searches start where it’s most convenient: on a smartphone.

Internet users have changed from using desktop computers to mobile devices over the last decade. Across the world, more than half of internet activity occurs on a tablet or phone. If your plumbing website doesn’t feel and look excellent on a mobile, Google is less likely to recommend it to future clients.

Even if a prospect can access your plumbing website on their phone, they have a slim chance of becoming a client if the site’s features aren’t mobile responsive. If a tablet or phone users cannot access the full content of your site at a faster and more convenient speed, they are likely to click off and find another plumbing site online.

To avoid prospects getting annoyed and going back to the search bar, you will require a mobile website with accessible design, implying that important elements like menus and buttons are easy to click and view. The display should be tweaked to the dimensions of different mobile devices, presenting the client with a clean site code that they can navigate seamlessly.

Tablet and phone users should also access your plumbing business content at a convenient speed. Regardless of what device they are using, faster loading times ensure that you don’t lose clients. As of 2019, Google indexes and ranks websites based on their mobile interface.

5. A Clear Call to Action (CTA)

Call to Action

Now that you have brought your prospects or clients to your website and assisted them to access it with ease, what do you want them to do next?

You no doubt want your clients to convert because that’s your primary goal. To achieve that, you should include a clear call-to-action at prominent places on your plumbing website so that prospects or clients understand what you want them to do next.

Another winning plumbing website design idea is to create a compelling call to action. Including a generic CTA such as ‘learn more, ‘Click here, ‘Sign UP,’ etc., can put clients off instantly, and they do provide the necessary step for prospects to take the next step.

Here are some tips you can use to improve your CTA to help generate more plumbing leads:

  • Be creative and unique while crafting your CTAs
  • Personalize your CTA by including words such as ‘You’, ‘Your” or ‘My” works perfectly
  • Keep your CTAs at the bottom of your content to help them take the desired action.
  • Add relevant icons in your CTAs to increase leads and CTR.

6. Faster Loading Speeds

Loading Speeds

If prospects or clients have to wait for over 3 seconds for pages to load on your plumbing website, there is a high likelihood that they will click off to another plumbing company website. According to Google, a plumbing website that loads within ten seconds increases consumer bounce rates by 123%.

The faster your plumbing website loads, the more clients will be encouraged to learn and stay about your plumbing service. A simple, sleek plumbing web design is crucial to minimizing your loading time. 80 % of loading is rendering to various elements of your plumbing website. If your site is full of complicated redirects, every activity on your website will take longer. Keeping your site mobile-friendly, simple, and clutter-free will help improve prospects or clients’ experience.

7. List Plumbing Services You Provide

Services

Plumbing can be likened to an umbrella under which plumbers provide different types of plumbing services. If prospects can’t find the services they require, they will bounce off your plumbing website right at the initial second. Thus, it is crucial to design a unique section for the plumbing services that you offer.

So, make sure that you list your plumbing services on your site and discuss each service so that prospects who don’t know about them can familiarize themselves with them.

8. Show Your Competitive Difference

What makes you unique?

Could you figure out the features that make your plumbing services better than that of other plumbers? If yes, you need to communicate the same to your prospects and clients to convince them why your service is worth their money and time.

Your plumbing USP has to be displayed on your site’s “Why Us” section. You will have to comprehensively analyze your competitors, know what makes you different from them, and promote your unique abilities.

9. Strong Security

HTTPS

Customers are typically cautious about surrendering their personal information to service businesses like plumbers they aren’t familiar with, particularly online. Massive companies, including eBay and Adobe, hit the headlines when they experienced data breaches, leading to the public leaking of sensitive information. A plumber web design that keeps personal information hidden from the bad guys(hackers) is crucial to safeguard your customers.

Instead of using a URL starting with HTTP, a secure web address begins with HTTPS. The “S” denotes secure, implying that the details clients share on your page aren’t stored in plain text, which hackers can access easily.

10. Awards and Reviews

Businessman evaluating products and services

Another plumbing web design factor to consider that heavily impacts lead generation is adding reviews, testimonials, and social proof. They are the most trustable social proof from customers and industry leaders who have already used your plumbing services.

If your clients are pleased with your plumbing service, they will be glad to write a few lines for you. You can display these reviews, testimonials, and awards on your website for prospects to see and understand the quality of your plumbing services.

Don’t restrict yourself to obtaining reviews on your plumbing website only. Encourage your clients to review your plumbing services on Google My Business, social media, and anywhere on the internet where prospects can find them easily.

11. Add Original Videos and Photos

Adding images in your website

Adding authentic videos and photos to your plumbing website will boost your claim about your plumbing services. Here are some of the ways your plumbing company can leverage the photos and videos to your advantage:

  • Hire a professional photographer to take photos of your team on a project or record a video.
  • Post detailed DIY guides or videos on how to solve basic plumbing issues.
  • Commit a section of a whole page for video and image gallery for visitors to obtain a glimpse of your plumbing services
  • Designing such a section/page will improve confidence in your target audience to book jobs with your plumbing company

12. Make it Easy for Prospects to Request Plumbing Service

Contact us

Your plumbing website should help prospective leads and customers schedule service appointments easily. Adding effective CTA buttons on your website, particularly in the services and contact section, will ensure that prospects don’t have to run around to booking appointments or service requests.

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Plumbing Local SEO: Crucial Strategies to Help You Rank Higher in Google

Local SEO tricks for plumbers to connect with more local homeowners searching for your services online

Today, most people turn to Google to find essential information about a local service business, including roofers, HVAC, and plumbing professionals. Local search is beneficial for small plumbing businesses  46% of all online searches are searching for local information. This implies that if your plumbing website is not optimized for local search, you could miss out on prospects ready to schedule plumbing service appointments in your service area.

SEO tips for plumbers

So, how do you ensure that your plumbing company occupies the top listing when local homeowners search for a plumbing contractor to get out of their business or home as fast as possible?

To help optimize your plumbing website for local SEO, we have created an ultimate guide, which will cover local SEO tips for plumbers.

By the end of this article, you will have obtained a firm understanding on how to optimize your plumbing company to reach potential clients who utilize local search to choose which local plumber to hire for service.

Before releasing our surefire local SEO tricks, let’s try to answer this question: What is a local SEO for plumbers?

What is Local SEO for Plumbers?

Local SEO

Local SEO for plumbers is almost similar to conventional SEO but with a service area component. SEO for plumbers is more beneficial, especially when localized because there’s less competition, which helps you rank higher on Bing, Google, and other search engine result pages.

Plumbing local SEO is a way to generate more qualified leads and organic traffic that convert without too much hassle. Optimizing your plumbing website for local searches helps plumbers gain more visibility online.

As a plumber, getting noticed online is all about showing up when clients are searching for your services and also appearing where they are looking your company online.

First things first, you no doubt have your primary service area, and it is crucial to differentiate this area and focus to target it. To achieve this, you require a strong local plumbing SEO strategy. A local search campaign aims at putting your website and name in as many areas as possible in your service area. 

That implies optimizing your Google My Business listing, ensuring that you are on social media platforms that emphasize your service area, creating local citations with your proper address, and more. It is a higher-targeted campaign that concentrates just on your local area.

Local SEO revolves around working on making your plumbing website and content when a potential client searches locally for the plumbing services you offer. For example: let’s say you offer plumbing services to the Murfreesboro, TN area. You would want to appear when a potential client types in “plumber in Murfreesboro, TN” in as many areas as possible.

When you conduct a quick search like “plumbing in Murfreesboro, TN”, you obtain different sections on your Google search results page where you could have the advantage to appear.

At the top, you will notice the paid ads. There are two kinds of paid ads: regular plumbing Pay-Per-Click ads and local service ads. Paid search ads are a great addition to any local plumbing SEO strategy and help you appear on the very top page of Google.

Through conventional SEO, plumbing businesses try to rank for short-tail keywords such as:

  • Sewer line repair
  • Plumber
  • Hot water heater

Local SEO connects your plumbing business with neighboring potential clients and homeowners showing local intent in their searches online, such as examples below:

  • Plumbers near me
  • Plumber in [city]
  • Emergency plumber in [City, State]
  • Hot water heater installation in [city code]

Note: The focus here is on the physical location in the search terms above, showing local intent?

Your aim in local plumbing SEO is to appear in the local 3-pack when prospects search using location-specific or city keywords.

Image

Content management concept

Various factors affect how a plumbing website will show up in local plumbing searches including but not restricted to:

  • Customer reviews
  • Google My Business Profile accuracy
  • A plumbing website that is correctly optimized and built for SEO
  • Backlinks from other authority sites referring to your plumbing business website
  • Social media engagement

6 Reasons Why Your Plumbing Business Needs Local SEO

Local SEO helps others find your business

A homeowner notices they have a broken pipe or leaky faucet. Understanding that they can’t repair it on their own, one of the initial things they will do is check local search results for plumbers.

If you aren’t optimizing your plumbing website for Google, you will be left behind and forgotten in the local search engine results pages. Organic SEO focuses on a larger market, so you will be spending more advertising dollars on it. If you are a plumber who operates in Nashville, you don’t need your plumbing website to show appear in the search results of homeowners who are searching for a plumber in Florida, right?

There are various reasons why local SEO is crucial for plumbing contractors. Consider the following benefits for investing in local SEO and including it on internet marketing strategy:

Reason #1: Local SEO Makes Your Plumbing Website Easily found on Google

Local SEO software

Do you think that developing an impressive and well-structured plumbing website is the only thing needed to attract potential clients?

Of course not!

It doesn’t matter whether you own a large or small-scale plumbing company, and every plumbing service business must improve its online presence to get found by the users.

It has been noted that most of the time web visitors don’t want to jump into the third or fourth page of search results, and they love to keep their search restricted to the first page only.

The plumbing website with first page rankings secures the highest percentage of conversions compared to the second or third pages.

Nowadays, every plumbing company strives to improve their site’s visibility and appear on the coveted first page of the search engine result pages. But plumbing company owners always know that every plumber can’t appear or stay on the top position in the local search.

Here comes the need for professional plumbing local SEO services. These services will assist to optimize your plumbing website as per your location and make it rank higher in the search engines.

If prospects or clients can’t find your plumbing business online, then you are probably missing tons of quality leads and business opportunities.

Reason #2: Local SEO for Plumbers Helps You Attract Qualified Leads

Business owners attracting audience and getting money

Let’s face it. The promise of more plumbing websites will do you no good if the traffic generated is of low quality. It is extremely crucial to attract clients who intend to book jobs with your plumbing company, and those customers must be within the areas that you serve.

How do you attract prospects who are interested in your plumbing service offerings? It all begins with your plumbing SEO plan; including a strategic range of keywords on your plumbing website will drive the right kind of traffic to your business.

Remember, keywords aren’t the only path to attracting relevant traffic. You will need to revamp the client experience of your plumbing website, which is yet another crucial aspect of plumbing SEO.

Reason #3: Local SEO Helps Your Plumbing Company Obtain Free Leads or Traffic (Every Month)

Businesspeople meeting plan analysis graph

Higher organic search rankings that stem from a successful plumbing local SEO campaign will drive prospects to your website free of charge. Getting hired doesn’t cost a dime either, and free conversions and traffic make local SEO for plumbing contractors one of the effective ways to market and advertise your plumbing company.

Reason #4: Local SEO Increases Plumbing Sales from Local Customers

Increase sales

As the conversions increase due to the high website traffic utilizing local plumbing SEO best practices, it leads to more sales. Local homeowners are ready to schedule service appointments because your business appears higher in the organic search results.

If local homeowners feel confident about visiting your website, they will be obliged to find and approach the same site, and instead of visiting plumbers on the other areas of the city to hire them blindly, they will select your plumbing business first.

Reason #5: Local SEO Improves Your Plumbing Brand Awareness

Brand Awareness

Creating a stunning plumbing website is not all-sufficient to grab the attention of your target audience.

There are specific services and strategies which are important to make your plumbing brand familiar to homeowners or property managers.

There are thousands of plumbing websites, and it is nearly impossible for web visitors to remember each one of them. Good plumbing website rankings in Google or Bing play an important role in boosting your brand awareness.

If your plumbing website is ranking on top of the Search Engine Result Pages, then it will instantly attract the attention of prospects or clients and make them aware of your plumbing brand.

This is one of the effective ways to attract online traffic and get the trust of homeowners. If we discuss customer behavior, then plumbing websites showing up on the top obtain more clicks compared to those appearing on the bottom.

Reason #6: Local SEO Give a Competitive Advantage to Your Plumbing Business

Competitive advantage

Competition in the plumbing industry is fierce. To beat this stiff competition every plumbing business owner is using an online medium.

Local Search Engine Optimization is one of the strategies, and even your rivals understand this very well.

Local SEO helps you outrank your competitors, and it gives your business a competitive advantage in your plumbing business.

First thing first, to outrank other plumbing contractors online, there must be something special on your plumber website. Local SEO will make your website compatible with the local search phrases.

This will make your plumber website different from other plumbers who have an ordinary website.

Secondly, local plumbing SEO will figure out every aspect of the plumbing website. This includes NAP citations, link building, Google My Business profile, local content, and many more.

Such elements will make your plumbing website’s online presence vibrant. Also, this will prevent the browsers from navigating to other plumber websites, and your company will have an added advantage.

Opt for local SEO services for your plumbing business and make the local searches for homeowners convenient and easy.

Present your plumbing website with the reviews and appropriate information. Such kind of action-oriented approach can assist you to drag the clients to your plumbing business and scheduling a service appointment.

Local SEO Strategies for Plumbers to Rank Higher on Google Maps and Google Search

Local SEO strategies

Most plumbers offer their services within a specific geographical market. Vital to your success is the ability to be found instantly when a homeowner is in dire need of your local plumbing services. Incorporating local SEO hacks into your plumbing marketing activities that complement your other internet marketing is crucial to your company.

You can optimize your plumbing website for local search results by doing local SEO properly. This is because when your prospects want to repair a leaking faucet or pipe, they turn to Google to help them out find a reputable plumber.

To make sure that homeowners find your plumbing website in the local search results, you need to use the local SEO strategies discussed below to increase your site’s local rankings:

Create a Highly Optimized and Functional Plumbing Website

Functional Plumbing Website

Just because you are concentrating on boosting your local search results, this doesn’t imply you ignore the basic SEO strategies for optimizing your website. Ensure you have already taken the following crucial steps to improve your local SEO optimization:

  • Perform comprehensive keyword research so that you understand what search terms to target
  • Include your targeted keywords throughout your plumbing website
  • Ensure your content contains headings to help Google or Bing process that content (H1, H2, etc.)
  • Optimize your alt tags, meta tags, URL slugs, and title tags.
  • Improve your backlinks profile and off-page SEO

These steps are mandatory for any plumbing SEO strategy, national or local. Other factors to consider are how seamless your plumbing website is to navigate and if your design is user-friendly.

Find the Keywords That Will Generate Qualified Plumbing Leads

Keywords searching

Keyword research is essential in plumbing SEO.

The keywords that will generate more leads for your plumbing company are ones that are relevant to the plumbing services provided by your company. For example, keywords that resonate with your services include “clogged drain”, “water heater repair” and “emergency plumbing.”

As a plumber, you will also want to incorporate keywords that are focused on your local area, as those will assist your company rank in local searches.

If you require help finding keywords for your plumbing business, Google has great tools that you can use. So will websites like Ahrefs, Moz, SEMrush, and many other websites.

You can start your journey of doing keyword research by spying on what other plumbers are doing and what keywords they rank for. As a plumber, you may not have all the time to do detailed keyword research, and that’s why you need to hire a reputable plumbing SEO services company.

Create Localized Content for Your Plumbing Website

Starting with your plumbing website, ensure you optimize your content for local search results. Be consistent with NAP (Name, Address, and phone number) on your website so that it matches the local citations you will need to manage and claim.

Add cities and towns you serve where appropriate. You will be offering a great user experience and quality content that Google will love.

By focusing on on-page SEO techniques, localize content by:

  • Including the service pages that are custom to each area
  • Optimizing images using locations in the file names
  • Incorporating your locations in your meta descriptions, title tags, and URL structure of the pages
  • Add service area links at the bottom of each page of your plumbing website
  • Putting the name of a state or city at the end of each post title (like 10 plumbing tips for property owners in Nashville, TN.
  • Stuffing town and city names everywhere in your content
  • Utilizing different phone numbers for various locations for tracking purposes.

Claim, Verify and Optimize Your Google My Business Listing

Google My Business Listing

Google has altered the way that clients search online by making it easier for plumbing businesses to get discovered. If your plumbing company doesn’t have a Google My Business profile, then you are missing tons of important online exposure. This is a free tool offered by Google that can help you promote your plumbing services online.

Several benefits come with having a plumbing Google My Business profile including appearing in Google Maps and local 3-pack listings, making your plumbing business more visible online, and allowing clients to review your company online.

If you want your plumbing business to show up when potential clients are looking for your services online, then follow the steps listed in this article.

One major factor that determines how your plumbing business ranks in the local search results is the quantity and quality of citations and the consistency of your Name, Address, and phone number. Providing inconsistent information will definitely lower your online visibility.

So before you begin updating your online citations, create a separate document that specifies clearly:

  • The spelling of your plumbing company name
  • Your address
  • The main phone number you want to use

Claiming and managing your profiles on free online directories are an effective way of getting quality links to your plumbing website. And because most of these directories have credibility with Google, listing your plumbing business on these citations can boost your local search results.

Add Location Pages to Your Plumbing Website

Location Page

Create separate location pages if you have more than one location for your plumbing business. Such pages give readers your name, address and phone number, operating hours, unique business descriptions, and testimonials from satisfied clients.

It is also crucial that you avoid duplicating content across various location pages. For single-location plumbing businesses, create a locally descriptive About Us Page. You will obtain huge bonus points if you add a Google Map to your plumbing website on your respective pages.

Improve Your Internal Linking Structure

Internal Linking Structure

Although backlinks pointing to your plumbing website are crucial, adjusting your internal linking problems can boost your local plumbing SEO efforts.

Why does internal linking matter to your local search results? It does the following:

  • It supports your plumbing website navigation
  • Helps with information architecture and site hierarchy
  • Distributes ranking power and page authority among pages

Optimize Your Plumbing Website for Mobile Devices

mobile-friendly website

Mobile search and local search go hand in hand (considering the fact that over 60% of Google searches are performed on mobile devices)

Some of the ways that homeowners will utilize your website in a mobile environment are to check for online reviews, find directions to your office, and lookup for contact information. In fact, “plumber near me” organic searches on mobile has increased by a huge percentage in recent years.

Make it easy for your clients and prospects by making your site mobile-friendly.

Optimize for Voice Search

Voice Search

Voice search has gained more popularity in recent years. Therefore, in plumbing local SEO, it is essential to optimize how homeowners ask questions when they speak to their devices, as opposed to how they type in the search engines.

Essentially, your clients typically use long-tail keywords when performing voice searches compared to a normal search. Because of this, you will need to adjust your local SEO strategy to include a more conversational tone when a prospect or client is speaking. For example, you want to include conventional question starters (what, who, where, why, when, and how)

It is important to consider user intent when optimizing for voice search as most searches are performed when users are looking for specific information. For example, if a prospect uses a voice search to ask what your opening and closing hours are, this information should be easily available.

Obtain Regular Reviews from Satisfied Clients

Customer reviews

Getting your clients to write positive reviews for your plumbing business doesn’t only optimize your Google My Business Presence, it encourages more homeowners to book jobs with you. According to a local consumer survey, 85% of clients believe online reviews just like they do with personal recommendations.

Here are some strategies you can use to encourage customers to leave reviews:

  • Ask for a review in person after completing a project
  • Send post-service text or email requesting clients to write a review
  • Respond to all existing reviews in a professional way, thanking positive reviewers and addressing complaints in less-than-stellar reviews.

Frequently Asked Questions About Plumbing Local SEO

What to Look for in a Marketing Agency to Help You with Local SEO for Plumbers?

All plumbing marketing agencies aren’t created equal. While some concentrate on business to business that operates globally, others serve local home service businesses that serve consumers in their community. Different kinds of home service businesses need different SEO strategies, and Blackstorm Design + Marketing has extensive experience with all kinds of home service contractors from roofers, electricians, and plumbers to HVAC professionals.

When it comes to local SEO for plumbers, hire a marketing agency that can give the results you desire without overhauling your brand values. Choosing Blackstorm Design + Marketing to advertise your plumbing business means you have access to an experienced team of marketing professionals that resonate with your brand, improve your strategy and offer local SEO for plumbers that no other plumber marketing agency can match.

If you want to take your local SEO to a new level, reach clients in more engaging ways, and establish your plumbing brand as a reliable leader in plumbing services for your neighborhood, our SEO experts can help.

What is the difference between SEO and local plumbing SEO?

While conventional plumber SEO concentrates on boosting your site’s visibility on a national or global scale, local SEO focuses on capturing local searches to connect with prospects or clients in your service area. But Local SEO and SEO use almost the same strategies.

What are the main benefits of local SEO for plumbers?

If you have been on the fence about using local SEO to grow your plumbing business, consider the benefits listed below that this strategy offers:

  • Local SEO helps to improve the online visibility of your plumbing company
  • Local SEO helps to build authority and trust.
  • It increases your local plumbing sales and ROI
  • Local SEO reduces your advertising costs

Want Help with Plumbing Local SEO?

Plumbing Local SEO

After discussing all the advantages that come with local SEO for plumbers, you might be thinking that they are good for your business, but you don’t just have the time on your hands to implement the strategies on your own. That’s where our plumbing SEO professionals come into play. Blackstorm Design + Marketing team can provide SEO for plumbers that resonate with your local clients and allow you to grow your business with confidence.

Schedule a free discovery call with our team to learn more about how our SEO services can take your plumbing business to another level.

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15 Plumbing Marketing Ideas, Strategies, and Tricks to Grow Your Business

As a plumber, you need to find new ways to reach new clients and stay on top of mind for prospects or clients who need your plumbing services.

Unfortunately, an ordinary plumbing contractor has a difficult time coming up with plumber marketing ideas. In fact, some of the plumbers are too busy servicing clients and running their businesses to think about plumbing marketing ideas. Marketing is one of those things that you don’t realize you require until your business bank account runs dry.

But on top of managing a team and running your plumbing business, you also need to develop a clever way to market your plumbing services and get your company on potential clients’ radar.

Successful plumber marketing demands that you manage your offline and online reputation using a mix of conventional and online marketing channels.

While there is no one-size-fits-all plumbing marketing hack to help attract clients simultaneously, there are several marketing tactics and ideas to assist you in reaching the right potential client when they need your plumbing services.

Whether you are a novice in marketing or require some fresh perspective on how to advertise your plumbing company, this post is designed for you.

We have compiled 15 surefire tips to include your plumber marketing strategy to win more service appointments and grow your plumbing business.

Online Marketing Ideas to Grow Your Plumbing Business

Ideas

1. Get a Professional & Responsive Plumbing Website

Responsive website

In most cases, when a homeowner requires a plumber, they need one fast. For many of your potential clients, that implies grabbing their smartphone and looking for nearby plumbing contractors online. So, it is extremely important that your plumbing website is mobile-friendly and displays correctly on mobile screens of all sizes.  

Without a responsive plumbing website design, your prospects won’t be able to navigate or read your plumbing website-which implies they will leave and click on another Google search result instead.

Getting a well-designed plumbing website will no doubt help your plumbing marketing in multiple ways.

The first thing you should do as a plumbing business owner nowadays is to obtain an appealing website that will help attract more potential clients. Plumbers don’t have a website because of a lack of resources, knowledge, and cost.

The good news is that Blackstorm Design + Marketing team can design a professional, responsive website for your plumbing services. You should avoid putting inaccurate information on your plumbing websites like your email address, phone number, and location.

The secret here is to keep your plumbing website design clean, simple, and direct to the point so that potential clients can find your details easily. Here are the important elements to include in your plumbing website design:

  •       A Professional logo and name
  •       Your Unique selling point
  •       Your correct phone number
  •       List of plumbing services you can provide
  •       A comprehensive contact information
  •       Accreditation and awards
  •       Testimonials/reviews from your clients
  •       Photos of your crew performing some plumbing tasks

If designing or redesigning a plumbing website is something you can’t handle on your own, hire a professional plumbing website design agency to get your project done.

2. Claim, Verify, and Optimize Your Google My Business Listing

Google My Business

If you want to make it easy for potential clients to find more information about your plumbing company on the web, begin by claiming your Google My Business listing. Once Google verifies that you are the plumbing company owner, you can update and manage the information, photos, and contact details that appear on the search results pages.

Claiming, verifying, and optimizing your Google My Business profile can help potential clients find your plumbing services on Google. Your Google My Business listing gives browsers a snapshot of your services and business including service area, logo, client reviews, photos, and operating hours.

3. Submit to Local Directories

Plumbing being a local service company, your prospects are going to find your services via local business listings, and that’s why getting listed in online local directories is crucial. Conventional directories like Yellow Pages are slowly becoming obsolete.

Homeowners have changed the way they look for plumbing businesses; they depend more on trusted online directories. Adding your plumbing company to these online directories will establish trust and boost your chances of getting found by your customers.

To market your plumbing company, having a vibrant online presence is no doubt something you should incorporate into your plumber marketing strategy.

Search engines like Google are the initial place prospects or clients go to when they are in need of emergency plumbing services. Your aim is to make your plumbing business occupy the coveted first-page rankings every time a prospect searches for plumbing services.

Some of the most common online listing business directories are:

4. Make it Easy for Prospects or Clients to Find Your Plumbing Business Through Search Engine Optimization

Search Engine Optimization

What is the initial thing a homeowner does when they want to find a plumber near them? They turn to Google.

SEO is one of the most crucial parts of your plumbing marketing strategy. If your business ranks at the top of the Google search queries, you will obtain more plumbing clients. If you don’t have a good search engine results page visibility, you will lose tons of potential customers to your competitors.

So, how can your plumbing website rise to the top of organic search results? Here are a few plumbing SEO best practices that you can use in your plumbing website:

  • Optimize your site for the right kind of keywords: You need to know what plumbing keywords are crucial for your plumbing business (i.e., the search terms that your potential clients are typing into search engines like Bing or Google) and apply them to your plumbing website. For example, you could include a 24-hour plumber in Murfreesboro on your site instead of just a “plumbing contractor based in Murfreesboro”. If you concentrate on finding the right keywords and optimize your site for them, you will get great organic rankings on Google or Bing for keywords that are related to your plumbing business.
  • Incorporate Local Keywords: Plumbing is a local service business, so you need to ensure that your site is optimized for geo-specific keywords. Don’t just write 24-hour plumber services on your website’s homepage. Instead, write “Murfreesboro’s most reliable plumber services”. The more location-specific keywords you use, the better.
  •  Optimize your Google My Business Listing:  We have already tackled this, but let’s emphasize how crucial this is. Here is a quick illustration of how crucial your GMB listing can be for your plumbing SEO efforts. If your listing is correctly set up for your location, then you can show up in the near me searches like this one.
  • Improve Your Authority Online by obtaining backlinks from other reputable sites, blogging, and posting useful, informative plumbing content regularly.
  • Get Your Plumbing On-page SEO right: Besides posting great content for your plumbing business, you should also remember things like optimizing your meta tags, image alt tags, and page titles for the right plumbing keywords.

How do you identify the Right Keywords for Plumbing SEO?

To win the organic search results, you will need to understand which keywords are most crucial for your plumbing business. You are no doubt wondering how to achieve this, right?

There are tons of great SEO tools to help you do comprehensive keyword research for your plumbing company. These tools include Moz, Ahrefs, Ubbersuggest, and Google Keyword Planner, to mention but a few. Make sure that you select keywords that have the correct user intent. For example, you don’t want to rank for online plumbing courses if that’s not what you provide.

5. Use Reputation Management to Get More Positive Reviews Online

Reputation Management

Online reviews are a crucial part of your plumbing business.

If a prospect or client hasn’t used your plumbing services before, they will depend on online reviews to obtain an insight into partnering with your business. Reviews are a form of marketing for your plumbing business, so you must include online review management in your plumbing advertising strategy.

To get started with this plumber advertising plan, you will want to collect all the platforms where homeowners leave online reviews about your company. Such places include Angie’s List, Yelp, Google My Business, and more.

Once you have established these platforms, monitor the reviews that show up on these pages. Realistically, you don’t want to eliminate negative reviews. If you had a review profile with only five stars, people would be skeptical or suspicious about your plumbing business.

Web visitors expect to see both negative and positive reviews. They pay attention to what people say about your plumbing company, but they also want to see your reaction to negative reviews.

If you want to understand how to scale your plumbing company, focus on managing your online reputation.

Monitor online plumbing reviews on platforms such as Angie’s List and Google My Business. They respond to all these reviews, regardless of whether they are negative or positive.

When responding to reviews, always try to keep your answers professional. If someone leaves you an awesome positive review, then appreciate them for their feedback. In the case of a less-than-stellar review, try to solve the respondent’s problem and encourage them to contact your plumbing company for further assistance.

Online reputation management will assist you to market your plumbing services better to future clients. It helps show your plumbing business in a positive light and encourages more prospects to return to your team.

6. Use Paid Advertising to Market Your Plumbing Services Online

Paid Advertising

This is a kind of a plumber marketing model used to promote a plumbing service company online. Where you run paid ads on Google or Bing, and the advertiser (in this case, a plumbing company) pays a fee when a prospect clicks on that ad and finally visits your plumbing website.

Paid ads bring in huge traffic and boost the exposure of your company. The major benefit of this search engine marketing tactic (compared to conventional plumbing advertising strategies) is that you will only pay when a visitor clicks on the plumbing ad you run.

Pay-Per-Click (PPC) advertising is one of the best forms of plumber marketing. PPC ads show up above the organic search results, above organic listings, and local plumbing SEO 3-packs. They are tagged with the phrase “ad” to show that it’s paid content.

PPC ads play a major role in helping plumbing contractors get more conversions, and ad clickers are more likely to schedule plumbing service appointments than organic visitors. If you have not included PPC ads as part of your plumbing marketing strategy, then you are missing a huge opportunity to scale your business.

This plumbing advertising idea begins with selecting the right keywords.

Right plumbing keywords make your ad show up in the relevant search results. Long-tail keywords, which contain more than three words, generate great results for your PPC ad since they drive leads interested in your plumbing services and cost less due to their low level of competition.

Once you have selected your keywords, you can go ahead and bid for the placing of your ad. You will be required to set a maximum bid, which is the amount that you want to spend when someone clicks on your ad. The amount is flexible and can be altered.

Your quality score and the maximum bid will play a huge role in your plumbing ad’s placement. Once your ad is placed, you will kickstart your campaign and begin getting leads interested in your plumbing services online.

One of the most effective plumbing marketing ideas for scaling your company online is PPC ads. These ads will assist you to show up in relevant search results before qualified leads. It is a great strategy for getting more quality leads for your plumbing company.

7. Understand the Modern Customer’s Journey to Market Your Plumbing Business Effectively Online

Customer journey

The conventional client journey has evolved dramatically over the years, with the internet changing the way customers purchase services or products. Plumbing brands should get into the minds of their clients to understand how to create awesome experiences for them. Understanding what your clients need and want from you can assist you in deciding which plumbing services to market, when and how to communicate, and the specific information to share to help them make informed decisions. A customer journey map organizes this process so that you can decide how to assist clients at every touchpoint.

The online client journey describes a consumer’s path throughout all services, brand, and business touchpoints that help in making decisions. This process is known as a journey because customers typically look at a plumbing service company or brand several times before deciding to take action.

Traditionally, the client’s journey was linear and was typically driven by your sales representative. Consumers entered at the top of the sales funnel and followed a linear, preset, predictable path before leaving at the bottom (after they have booked a job).

Courtesy of how easily accessible information is in this internet age, that’s not true anymore. The modern customer engages in a looping journey, full of turns and twists, as they follow a personalized path when outsourcing a local plumber.

The stages of the modern customer journey are synonymous to the old framework and operate like this:

  • Awareness
  • Consideration, along with the Discovery and Research Loop
  • Decision or Purchase
  • Post-purchase experience and the Loyalty Loop

Let us break down every phase with a real-world illustration. Pretend our client is James, a married, 40-year-old homeowner with two small kids.

  •  It is 8:30 am, and James’s shower won’t switch on- Awareness
  •  James takes his phone and uses voice search to search “shower not turning on”-Consideration
  • James skims through two blogs that show potential reasons why a shower won’t turn on-Consideration
  •  James watches a Youtube video from a local plumbing business on repairing the shower valve- Consideration
  •  James, finally he is better to leave it to a plumber and Googles “plumbing contractor near me”- Discovery and Research Loop
  • James realizes that he is getting late to work, so he quickly looks at the top three plumbing contractors on the search engine result pages and sees the one whose Youtube video he watched. He realizes that the company has a 4.8-star rating and an online booking feature, so he schedules an appointment online for an evening that day.
  • After his shower is repaired, James raves about the plumber on social media, and after he is prompted from an email, he leaves a review on Google My Business listing –Loyalty Loop.
  •  James water pipes burst following a deep freeze that occurred later in the year. He saw an email newsletter from the plumber he hired to fix his shower. The email discusses what you need to do when pipes burst in your home, so he follows a shortened customer’s journey and requests for an appointment Online-Awareness, Consideration, decision/closing, and loyalty loop.

If you want more booked jobs, plumbing leads, and repeat clients, you need to connect with prospects or clients at every phase of the modern buyer’s journey.

8. Remind Clients About Your Plumbing Services with Email Marketing

Email Marketing

If you want to expand your business, begin using plumber marketing strategies that help you to get new leads. One of the most effective plumbing marketing ideas for scaling your business is to develop a client referral strategy via email marketing.

Email marketing can be the most effective way to keep your company top-of-mind for clients who may require your plumbing services down the road.

To make this internet marketing plan work for your plumbing company, consider the specific calls to action (CTAs) or topics that will resonate with your target audience.

For example:

  • Remind clients of recommended/ required maintenance (such as tips on how to maintain a plumbing system)
  • Share helpful plumbing tips to boost your brand loyalty (e.g., signs of a broken water heater)
  • Provide seasonal reminders to assist clients in keeping their plumbing systems running smoothly (like simple ways to prevent a burst pipe in winter)

9. Use Social Media Advertising to Connect with Leads

Social Media Advertising

Developing a social media advertising strategy is your best shot if you are searching for plumbing marketing ideas. Social media platforms are nowadays prevalent and get a lot of engagement from users. It is a great opportunity for your business to connect with your target audience and share helpful content.

To scale your plumbing company via social media, you must begin by selecting the right platforms. These social media platforms include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can include a combination of these two platforms with your plumbing social media advertising strategy. You will want to select your networks depending on your target market and the social media platforms they frequent most.

Once you have chosen your platforms, you need to start posting content. The kind of content will depend on your network. Some platforms provide a variety of formats for content, while others are generally specific.

By investing your money and time into social media advertising, you can increase your trust among clients, build loyalty and increase brand awareness, get more leads and convert them into paying clients,

But what type of content can plumbers share on social media? Here are some of the things that you can post on social media:

  • Post DIY videos to help your clients out: Homeowners are likely to trust your plumbing business more because of your transparency. And still, there are several things that those homeowners can’t do on their own. When they have a huge plumbing emergency, it’s likely that they will call your plumbing business.
  • Offer Special coupons and deals just for your social media followers. Create special offers for your audience in exchange for your email. Emails are like gold for any plumbing business since they will contact that customer in the future.
  • Run Social Media Contests. Contests give your plumbing company to obtain a lot of exposure and improve their brand awareness.

Start increasing trust levels and establishing relationships with your clients so that they have you in mind whenever they are faced with a plumbing emergency. Create your social media marketing strategy right away, but if you don’t know where and how to start, schedule a free strategy session with one of the experts for assistance today.

10. It All Starts with Your Plumbing Brand

Brand

One of the strategies for building a plumbing business that outranks your competitors is to build a memorable brand. When you thought about building a successful plumbing company, you probably didn’t perceive yourself spending many hours in an attic sweating metal pipes and all analyzing ad traffic and a plumbing website.

But you probably understand more about internet marketing than you think. Whether you understand it or not, you have done some bit of plumber marketing already.

You have created a company name and plumbing logo design. You have spread the message of your new plumbing business to your family and friends. You have requested your existing clients for referrals.

Guess what? These are all conventional plumber marketing strategies.

To make the most out of your plumbing marketing efforts, we recommend that you start at the onset: your brand.

Your brand is more than just a catchy tagline and a memorable logo.

Your plumbing brand is the promise that you make to your clients, and it’s what differentiates you from other plumbers and the reasons that clients will hire you from all other dozen or so plumbing contractors that will show up when they type “plumber near me” into a Google search query.

When launching your plumbing company’s brand, consider the following important questions:

  • What unique offering or service do you bring to the market? What makes your plumbing company unique? What do you specialize in or do differently than everyone in your area? For example, “we provide around-the-clock emergency plumbing service in rural areas or have the fastest response time in our town.
  • Who is the ideal client your plumbing company is attempting to reach?
  • What are your plumbing company’s values, beliefs, and how do they reflect in your daily operations?

Use your responses to the three basic questions as the fundamentals for building your tagline.

For instance, if your plumbing business is dedicated to superior customer service and high-quality work, you could create a tagline like “Once a client, always a client.”

Offline Marketing Strategies for Plumbers

Apart from advertising your plumbing company online, which you should concentrate on more, there are various ways that you can create a buzz in the local area and get your target market’s attention, thereby growing your plumbing company:

11. Send Out Flyers or Postcards

Sending out postcard

Door flyers and mailed postcards can be a great way to spread the word of your new plumbing business spread to neighborhoods near you. In addition, this affordable form of plumber advertising strategy won’t break your bank account before you begin ranking in clients.

Direct mail marketing is an old-school strategy but a goodie. Done properly, this tried and proven advertising strategy can assist your plumbing company reaches tons of homeowners in your service area.

A recent study by a Canadian Post showed that more homeowners read direct mail than promotional email messages. Combining an eye-catching postcard with an attractive coupon and direct mail could earn a spot on a potential client’s fridge.

12. Offer Top-Level Customer Service

Customer Service

As a plumbing business owner, you understand how crucial it is to offer great customer service. But what you might have considered is that going over and above for your clients is an effective kind of plumber marketing.

Apart from training your crew to be patient and friendly with homeowners (particularly in difficult situations), you can do a few things to enhance your customer service. One secret is to follow up with clients after a project is completed to make sure that they are happy with the results.

To measure client satisfaction, you can send out an email survey asking clients to rate their experience with your plumbing business, so they can reward technicians who go out of their way to create awesome experiences.

Blackstorm Design + Marketing can assist you to send out automated emails to clients after a job to assist you to drive referrals and repeat business.

13. Sponsor Local Community Events

Become A Sponsor

Like other home service contractors, Plumbers have a local element that other industries don’t have. Your target customer base is your neighborhood community, and existing, and potential clients reside in the area you service. So leverage local plumbing opportunities to boost awareness of your plumbing company as a brand and get your business out there as a go-to plumbing expert.

Some of the best ways to achieve this are to:

  1. Sponsor local sporting events or teams, such as a high school football team or little league team
  2.  Sponsor local activities and events, like fundraisers, festivals, charities, and more

Obtain repeat or new plumbing leads with alternative marketing methods

Depending on the area you serve and your target demographic, blending offline and online marketing ideas may be the most efficient way to obtain repeat clients or new leads.

Here are some offline plumbing marketing strategies to consider for your plumbing company:

14. Van Wraps

Van Wraps

Just like mobile billboards, van wraps can help to promote your plumbing company to new clients in your service areas as your technicians, or you drive from job to job.

15. Offer Special Discounts for Referrals

Gift card with percent and coins

Homeowners who offer referrals are one of your valuable marketing resources. So, whenever a homeowner sends you client referrals, therefore, make an effort to show how much you appreciate their support. For example, you can send personalized thank you notes with special discounts for great referrals.

Frequently Asked Questions on Plumbing Marketing Ideas

Businesswoman using magnifier looking at question marks

How do you promote your plumbing business?

The best advertising channels for plumbing contractors start with digital marketing and include your plumbing website, search engine optimization, Google local service ads, email marketing, video marketing, and social media advertising.

How do you obtain clients for your plumbing company?

You can use some innovative strategies to get more leads for your plumbing business, including retargeting/remarketing ads, Facebook advertising, next door advertising, Google Ads, truck wrap, and more.

What is the best plumbing marketing strategy?

A good plumber advertising strategy is one that incorporates both offline and online marketing strategies to help you get more plumbing leads for your business.

Grow Your Plumbing Business with Blackstorm Design + Marketing Today

Internet Marketing Specialist

Finding clients for a local service business like plumbing can be daunting but not an impossible mission! These are just a few plumbing marketing ideas that can assist you to get started on both offline and online marketing. Remember that these ideas are as effective as people who make them, if you don’t remain consistent, there would be some other plumbing companies that would take your slot and your clients.

Nowadays, there are tons of internet marketing tools out there for people of all skills and backgrounds. Trying out different plumber marketing ideas will assist you to understand your company and your clients while learning all the important new skills.

If you begin marketing your plumbing company without a plan or marketing professional by your side, you might get overwhelmed. Don’t be afraid to handle over your reins to a plumbing marketing agency.

Ready to see how a vibrant plumbing marketing strategy can help grow your plumbing company?

Schedule a free discovery call to learn how our internet marketing services can help your plumbing company flourish today.

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The Top 30 Most Searched Plumbing Keywords on Google You Need to Know

Read on to learn the best PPC and SEO Plumbing Keywords for your campaign

If you operate a plumbing business and want to improve your local market visibility through PPC or SEO, you will be required to appear for keywords that homeowners are looking for.

PPC and SEO campaigns

When optimizing your plumbing website for local search, one of the most crucial decisions you (or your internet marketing agency) should make is what search terms or keywords you want to optimize for.

Luckily, there are potentially hundreds of keywords that you can choose.

If you select the right keywords, that could imply your phones are ringing off while you are getting a lot of $$$.

Without the right plumbing keywords, you can’t get clients for your plumbing business online. It is crucial to advertise or rank for the right keywords so that you can obtain targeted clients and close a sale.

The keywords you use throughout your plumbing websites can help you rank higher in local search engine results pages and offer your business increased client traffic, better online visibility, and more plumbing leads.

While it might appear like a simple task of just putting a couple of search terms and the go-ahead to craft content, the sad reality is that other plumbing contractors in your area are implementing comprehensive keywords into their plumbing SEO strategy. You must invest in keyword research to obtain a competitive advantage over other plumbers online.

Without further ado, let’s dive into our topic.

What are Plumbing Keywords?

A group of words an internet user uses to perform a search

Keywords are phrases or terms that internet users look for on search engines like Bing or Google. When more homeowners look for the same phrase (or its variation), it becomes known as a high-volume keyword. You can measure the volume of a plumbing keyword using tools like Ahrefs, MOZ keyword explorer, or SEMrush.

What are the Different Types of Plumbing Keywords Available?

Keywords research

Do you know that there are three different types of plumbing keywords that you can select from for your business?

These three kinds are long-tail keywords, trophy keywords, and LSI keywords. Let us discuss in detail these three types to assist you in understanding how to select search terms for your plumbing business.

Short-tail plumbing Keywords

Short tail keywords for your plumbing business are characterized by their high value among all keywords associated with your business. If you operate in Murfreesboro, your trophy or short-tail keywords would be “Murfreesboro plumbing” or “plumbing Murfreesboro”.

It typically combines the industry which you are operating from plus the city name of your service area.

In this case, the other short tail plumbing keywords can be “Plumbing Contractor Murfreesboro” or “plumbing repair Murfreesboro”. It is based on the value attached to the keyword. You need to calculate the value of each plumbing keyword, and the top five can be regarded as trophy keywords.

LSI Plumbing Keywords

LSI Keywords

LSI is a synonym for Latent Semantic Indexing. Search engines like Google show relevant search results. It implies that the same plumbing keyword can be tweaked according to the homeowner to find the plumbing companies or any other service businesses. That’s why; it takes into account the LSI plumbing keywords you use. LSI keywords in the case of a plumbing business, can incorporate keywords:

  • Best rated plumbing contractors in Murfreesboro, TN
  • Plumbing repair in Murfreesboro
  • And so on.

Long-Tail Keyword

Long-Tail Keyword

When searching for a particular plumbing service, long-tail plumbing keywords are general terms that homeowners look for. Although they may not have a high volume like short keywords (such as plumber near me), they rank easily and convert at a higher rate. This implies that focusing on long-tail keywords can lead to sales for your plumbing business.

Blackstorm Design + Marketing has many years of advertising and internet marketing experience incorporating SEO strategies such as keyword research, so your plumbing website has a higher ranking on search engines. While we provide keyword research and strategy to increase plumbing SEO, we want our plumbing clients to understand what keywords can assist them to get on top of search engine results.

Most Popular Plumbing Service Keyword Formats

Keyword Formats

 

Another thing to mention here is that you would want to ensure you use these search terms with variations of your service area city name as illustrated below:

  • Your City + Plumbing
  • Your City + plumber
  • Your City + Water heaters
  • Your City + Leak detection
  • Your City + drain cleaning
  • Your City + water heater repair
  • Your City + plumbing contractor
  • Your City + water heater Installation
  • Your City + commercial plumber
  • Your City + clogged toilet repair
  • Your City + residential plumber
  • Your City + repipe

Top 30 Most Searched Plumbing Keywords for SEO

Most Searched Keywords

 Keyword                                                        Search volume

  1.     Plumber                                                       65,000
  2.     Plumbing                                                    41000
  3.     Emergency plumber                               40, 500
  4.     Plumbing services                                    40, 500
  5.     Water heater repair                                   27100
  6.     Plumbing companies                              22200
  7.     Water heater replacement                    18000
  8.     Plumbing contractors                             9900
  9.     Sewer cleaning                                          9900
  10. Toilet repair                                                     8100
  11. Sewer cleanout                                              6600
  12. 24-hour plumbing service                         2900
  13. Gas repair                                                        2900
  14. Drain repair                                                     2400
  15. Sewer inspection                                          2400
  16. Plumbing installation                                 1600
  17. Hot water repairs                                          1600
  18. Local plumbers in my area                        880
  19. Clogged drain                                                3600
  20. Leaky faucet                                                   2900
  21. Sewer pipe                                                      1600
  22. Clogged sink                                                  2400
  23. Toilet installation                                           2400
  24. Commercial plumbing                               1600
  25. Garbage disposal installation                   2900
  26. Water pressure                                              4400
  27. Tankless water heater                                 6600
  28. Backup sump pump                                   1600
  29. Electric water heater                                   18100
  30. Hot water plumber                                      1000

Where Should You Use These Plumbing Keywords?

Keyword research illustration

To get your plumbing website to appear for these search terms, it will be essential to craft a thorough set of service pages focusing on that primary keyword. For instance, if you want to show up for “hot water repairs” then ensure that you have a dedicated page on your plumber website that discusses the hot water repair page.

It takes effort and time to create these pages on your plumbing website, but know that they will become one of the most important types of pages on your website.

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13 Effective Ways to Generate Plumbing Leads for Your Business

Plumbing Lead Generation Tips, Strategies, and Tricks to Scale Your company quickly and consistently Book Jobs

Paying customers are the lifeblood of any successful plumbing business. But before a prospect can become a client, they need to portray themselves as someone interested in your plumbing services, when they do this, they become a plumbing lead.

Scale Your company quickly and consistently

Whether you focus on residential, emergency, or commercial services, your company runs on plumbing job leads. If you want to scale your business and continue scheduling more service appointments, you require a reliable way to get consistent plumbing leads.

Finding the easy way to obtain leads for your plumbing business in the modern digital world means meeting your clients on the web and taking strategic actions to ensure your plumbing company stands out in an increasingly competitive plumbing landscape.

Plumbing lead generation takes a lot of time and effort, but with multiple internet marketing strategies available, your company can attract qualified plumbing leads, which means you can avoid purchasing leads. Read on to learn about the foolproof ways to generate plumbing service leads for plumbers, plus obtain actionable hacks for using these strategies in your business’s lead generation plan.

Proven Strategies to Get Plumbing Leads

Generating consistent, high-quality plumbing service leads that will keep your email inbox full, and the phone ringing is easy. Here are some foolproof ways to generate leads for your plumbing business:

  1. Optimize and Revamp Your Website to Generate Plumbing Leads

Websute revamp

If you are not utilizing your plumbing website to generate qualified plumbing leads, you are losing a crucial pipeline for new business.

A mobile-friendly plumbing website with a responsive design ranks higher in the search engine result pages. Homeowners searching online for a local plumbing contractor often require one Now or soon. Make sure they find your business first, and easily convert them into a plumbing lead by:

Engage clients with Calls to Action (CTA)-Use discounts, offers and provide incentives to generate traffic and increase plumbing service leads.

Highlighting customer testimonials or online reviews: Allow satisfied clients to spread the word about your exceptional plumbing service.

Personalize your brand message. Showcase your work in a great video or tell your brand’s story.

Make it easy for clients to contact you. Prominently display your phone number at the top left-hand side of your plumber website and ensure you have a customer care representative to answer the calls 24/7.

Optimize Your plumbing website. Make your site appealing with a user-friendly, clean design laser-focused on SEO keywords to scale your business.

Write a blog. Become a valuable resource for customers and other plumbing contractors.

  1. Help Hot Plumbing Leads Find Your Business Online Through Search Engine Optimization(SEO).

Search Engine Optimization

Simply put, Search Engine Optimization is a process that involves making changes to your plumbing website to boost its visibility and rankings on search engines like Bing and Google.

Properly optimized plumber websites can help you appear on the search engine result pages when a prospect /client searches for keywords related to your business online.

SEO for plumbers is an effective way to generate qualified leads online. It costs nothing to get first-page rankings on Google unless you hire a plumbing SEO agency to optimize your plumbing website. Of course, most plumbers have limited time to do SEO themselves, which involves creating new service pages and blogs and later inserting meta descriptions, keywords, and title tags. It is an all-encompassing process that can turn your company’s position within the plumbing industry.

To keep plumbing leads consistently flowing, including top-ranked keywords in all posts displayed on your social media platforms, website, business directories, and online advertising. To get traction with local clients, ensure you incorporate your neighborhood or city as a keyword phrase. For example, “Clogged Toilet in Murfreesboro.”

These keywords will show what your target audience ate typing into Google’s search bar when they are actively looking out for answers to their problems- pain points your business can solve.

When these people search for answers related to your plumbing business, strategic SEO implementation helps them find your company online.

Now, Plumbing Search Engine Optimization (SEO) isn’t a walk in the park.

It is not an overnight hack to get your plumbing brand uncovered, but (and we can’t emphasize this enough) it brings a huge punch when it comes to generating qualified plumbing leads.

Keep your business top of mind and at the top of local search engine results with strategies built to attract qualified leads to your plumbing company.

  1. Reach Plumbing Leads online for free by Creating Quality Content

High Quality Content

Content marketing is one of the effective ways to skyrocket your plumbing website rankings. Content means everything from videos to blog posts, online guides, infographics, and more.

Potential clients constantly lookout for answers and information to their queries online, and you can utilize your content to give them the details they require to become clients.

You can get as many plumbing leads and users to your website by using content marketing. Once they land on your website, they may begin exploring your business and the kind of plumbing services you offer.

Content marketing also helps your plumbing company to become an authority in the field. When prospects see you sharing tips/knowledge, they will assume that you are good and experienced at your job.

One of the factors that Google uses when ranking your post or page is the time people spend on your plumbing website. If they dwell on your site for a long time, it is a good indicator to Google that people like your posts and find them informative or helpful.

Content marketing has a significant impact on generating plumbing leads. You can attract people to your plumbing website just by sharing your knowledge, and this is an effective way to establish trust and get new leads for your plumbing company.

  1. Leverage Online Reviews to Get More Plumbing Leads

Client giving positive feedback

When a homeowner requires a plumber nowadays, only a few of them check the phone or ask a neighbor for recommendations. They turn online to look for trusted nearby plumbers with tons of positive online reviews.

Positive client feedback on platforms such as Facebook, Google, and other review and social networking sites. A recent Consumer survey found out that more than 90% of customers said positive reviews will make them more likely to hire a plumbing company.

Happy clients who leave positive reviews improve trust in your plumbing business- thus offering a great option for getting plumbing leads (without paid ads). Potential clients read an average of 10 reviews before trusting a plumbing business, and 89% of such people trust online reviews just like personal recommendations.

  1. Generate More Plumbing Leads Using Google AdWords

Google Adwords logo

Let’s face it. The more paying customers that you obtain, the larger your plumbing company will grow. Without new plumbing leads and clients, you are relying on the same clients to help grow your company, and that’s no way to expand.

For plumbing contractors, Google ads provide the effect of getting qualified leads and getting new customers. There are various types of Google Ad campaigns for plumbers that you can create. Still, the platform on its own offers you a great opportunity to dominate your local service area and generate hot plumbing leads on autopilot.

Compared to more conventional ways of plumber advertising, it’s more targeted because your ad is shown only when homeowners are actively searching for your plumbing services. This minimizes unnecessary marketing spending and makes it easier for people to contact you.

Blackstorm Design + Marketing is a certified Google partner. We help home service contractors across the US to obtain maximum results out of their paid advertising campaigns including Google Ads.

If you don’t want to wait for local SEO to begin generating more plumbing leads, then test Google Ads for plumbers. They are an awesome way to obtain qualified leads immediately. Google Ads puts plumbers on the first page of Google for their competitive keywords, offering quick results in the process.

As you can see, Google Ads is a good way to generate plumbing leads. But you have to understand what you are doing and how to spend your advertising dollars more efficiently. If you own a plumbing company and looking for an agency that can help with lead generation. Blackstorm Design + Marketing can help. We design fully-managed plumbing PPC campaigns on Google Ads to help plumbers generate consistent leads on autopilot. Schedule a no-obligation session with Blackstorm Design + Marketing today if that sounds like something you want and need.

  1. Use Google Local Service Ads to Generate Leads for Your Plumbing Business

Do you know that more than 80% of local search queries convert?

If you don’t have a local advertising strategy in place, now it’s time to develop one. With Google Local service ads for plumbing contractors, you can easily attract qualified plumbing leads that convert for your business without wasting your advertising budget.

The chances are that you have come across those ads at the very first page of Google that appears like this:

Those are known as Google Local Service Ads. Local service ads are pay-per-lead that show up at the top of the search engine result page. Unlike conventional PPC search ads, you don’t focus on keywords but target services. Google determines eligibility, plumbers select from a list of available services for their service area and industry.

When a homeowner’s online query matches the criteria for these plumbing services, their ad will be eligible to appear.

 Local Service ads would work well for emergency plumbing leads since they appear at the top of your plumbing services.

  1. Use Google My Business Profile to Generate Plumbing Leads

Google Business Profile

The most cost-effective strategy to generate plumbing service leads on autopilot is through Google My Business listing. Plumbing contractors can claim a free listing on GMB and start to rank within the Local Map Pack for crucial keywords. Of course, you will still need to optimize your listing with a website URL, photos, and accurate contact details.

The best-rated profiles generally possess a lot of reviews, so you should get more reviews from your clients.

  1. Use Nextdoor to find clients in neighborhoods with old homes

Nextdoor platform

Word-of-mouth recommendations have gone online on platforms such as Nextdoor, which unify neighboring communities online.

What if you craft ads specifically for older neighborhoods with homes that require new pipes? Nextdoor is a social networking platform or app that 90% of American neighborhoods use to get referrals and find local plumbing service providers.

Advertising on Nextdoor can make your plumbing services spread like wildfire through nearby communities. More neighbors will mention your plumbing business offline and online as your popularity grows. Homeowners trust neighbors more than ordinary internet users, so you can really scale quickly by advertising your plumbing company on NextDoor.

  1. Invest in Consistent, Personalized Email Marketing to Generate Plumbing Leads

Personalized Email Marketing

When it comes to how you spend your advertising budget, all plumbers aim to get the highest ROI possible.

Luckily, one of the most affordable ways to generate leads for your plumbing company is through a channel of communication you typically use daily: email.

Add personalization and segmentation to the mix, and your plumbing is on its way to becoming the next ROI machine.

If you want to convert your existing clients into repeat, lifelong clients, email marketing will achieve it by:

  • Keep you connected with your clients
  • Generating more plumbing sales by incorporating coupons, rebates, and specials.
  • Enhancing your plumbing brand awareness
  1. Use Truck Wraps to Get More Plumbing Leads Offline

Truck Wraps

Not all plumbing services advertising takes place on the web, though it assists to generate interest online in real life. For instance, inscribing your plumbing website URL on your company truck wrap creates a mobile billboard for your brand online. As more homeowners look for your website or visit their browsers directly, the more Google acknowledges your plumbing brand as a trustworthy entity. Furthermore, locals who become accustomed to your plumbing logo will remember your business and create an intuitive trust for your plumbing services.

  1. Remarketing/Retargeting

Remarketing

Homeowners are more likely to schedule service appointments with plumbers they have interacted with previously online. But some web visitors require some persuasion to get in touch with your plumbing business. This is where retargeting ads for plumbers come in. You can continue to market to people who have landed on your plumbing website in the past.

Utilizing cookie-based technology with Javascript code tracking, you can anonymously follow your site visitors through a plumber retargeting advertising campaign. Whenever those strayed visitors are active on performing a quick Google search or social media, you can have ads pop up to remind them about your plumbing services. The more often your ads show up, the more familiar homeowners will be with your plumbing company.

  1. Use Social media to Connect with Your Potential Clients

Social media platforms

This is another way to get noticed, but most importantly, it helps you to engage with your prospects (lead generation). By providing answers to plumbing queries in an open way, you can win new clients who will contact you to determine when you can visit them for an estimate.

Facebook ads for plumbing contractors can generate qualified leads directly from Facebook. Plumbers with Facebook accounts can run targeted ads on Facebook and even incorporate a lead form to generate leads from the user’s profile information.

  1. Create a Client Referral System with Incentives

Referral System

Do you know that more than 90% of clients trust referrals from people they know? That’s a good reason to ask your existing clients to refer their families, neighbors, and friends. Particularly if you provide an incentive such as:

  •       A free maintenance or consultation appointments
  •       A raffle entry with a great prize
  •       A discount on the upcoming plumbing service

Launching the incentive program is simple and can turn out to be a consistent source of qualified plumbing leads.

Frequently Asked Questions About Plumbing Leads

FAQ

How Do you generate plumbing leads?

We just discussed 13 strategies to generate more leads, but in general, you know how to obtain plumbing leads. The key is to create a vibrant online presence on various platforms. Of course, Google My Business profile and your business website are the most crucial and will attract the most users. But, you also need to get your business listed on Yelp, BBB, and every major social media platform.

How Do Plumbers Get Customers?

According to our experts, here are some ways you can get customers for your plumbing company: local service ads, SEO for plumbers, retargeting ads, building a high-converting plumbing website, or investing in a consistent email marketing strategy.

How Can You Get Free Plumbing Leads Online?

If your business ranks higher on Google Search and Google Maps, you will get plumbing leads for free. Unlike Facebook or PPC ads, you don’t pay each time a visitor clicks on an organic result. Of course, you will also be required to pay for site domain, plumbing SEO services, and hosting to get your website ranked #1 on Google, but leads are absolutely free with organic SEO.

Have Trouble Generating Consistent, Qualified Plumbing Leads? Let Blackstorm Design + Marketing Handle Your Plumbing Lead Generation Strategy.

Let Blackstorm Design + Marketing Handle Your Plumbing Lead Generation Strategy

If the above lead generation tactics seem too hard to implement on your own, you are just like hundreds of home service contractors we have assisted over the years. You need to concentrate on running your business.

So, trust our seasoned professionals to help you out. We promote your plumbing business as if it was our own-implying that we strive to understand your products, services, competitors, industry, and markets to advertise your plumbing services online effectively, all while measurably justifying and tracking your investment in our internet marketing services.

Best of all, we have many years of experience assisting plumbers like you obtain more sales and leads from the Internet, and we have a plumbing marketing playbook that actually works.

Schedule a no-obligation session with Blackstorm Design + Marketing to learn how our internet marketing services can help you generate consistent, qualified leads for your plumbing business today.

 

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Google Ads for Plumbers: The Ultimate Guide to Winning Local Clients and More Leads Online

Increase Traffic to Your Plumbing Website and Gain New Clients Looking for Your Services Online.

Plumbing contractors are after one thing, a consistent stream of qualified leads. There are multiple ways to drive leads for plumbers but one outshines them all, that is Google Ads.

Hands with laptop

Homeowners normally take plumbing seriously unless there’s an issue. Thus, it can be difficult to get new leads if you are advertising a plumbing company. But that doesn’t imply that you have to relax and wait for prospects to call your business.

To set your company for success, you must do quality plumbing marketing. This step-by-step guide on Google Ads for plumbers will help your business attain greater success and growth online. Without further ado, let us dive in.

What are Plumbing Google Ads?

Google ads

Google Ads, previously known as Google AdWords is a Pay-Per-Click advertising platform where you pay Google to have your Ads displayed on the search engine results. Specifically, for plumbing companies, a Google advertisement promotes plumbing services within a particular service area.

There are lots of advantages that your plumbing business can obtain from using Google Ads. Ultimately, it is an effective way to promote your plumbing business so you can reach your target market and drive leads to your site. This post will discuss how to launch a successful Google Ads for plumbers campaign.

What is the Difference Between SEO and Google Ads?

Plumbing SEO and Google Ads can complement one another, but it is crucial to note that there is a difference between the two. Using SEO assists make your website more appealing to clients and create engaging content that addresses your specific client’s specific pain points. Thus, plumbing SEO involves everything in your website from ensuring a user-friendly design to optimizing website layout and all written content and videos. SEO ensures that your plumbing website ranks higher in the organic search results.

SEO

On the flip side, Google Ads helps your business targets specific keyword phrases that your prospects use when searching on Google and then craft an ad to promote your plumbing website. It is an efficient and fast way to reach your target market. Here is an example of a Google ad when a prospect searches for a ‘plumbing company’ on Google.

Google Adwords

How Does the Plumbing Google Ads Process Work?

Let us discuss how the Google Ads auction process for plumbers works. There is a lot of misunderstood and incorrect information out there, and a lot of plumbers think that Google AdWords auctioning process solely depends mainly on the cost per click.

They wrongly think that if they just bid a bit higher, my ad will appear on the coveted #1 spot and then will obtain more leads and clicks.

But since Google wants to show more relevant results to its users, thus they cannot allow the highest bidder to get the top position. That’s why they use the “quality score” to determine which ads will show up higher in the search results.

Google gets more money if plumbers get clicks, and to be more effective, they need only to show the most relevant ads to their users.

Quality Score

Average Quality Score

What is a plumbing Google ad quality score, and why should plumbers care about it? Quality score is typically Google’s rating of the relevance and quality of your PPC ads and keywords. Google uses it to calculate the cost per click (CPC) and multiply it by the maximum bid to determine the rank of your ad in the auction process. That said, your quality score is based on various factors including:

  • Relevance of your ad copy
  • Relevance of every keyword to the ad group it is in
  • Ad historical performance
  • Your ad’s Click-through rate

Why Are Google Ads for Plumbers Important?

As we have already discussed, most people have to claw and scratch to get to the coveted first position on Google. The top organic search results obtain all the clicks, and so, the highest likelihood to convert clients. So this presents a lot of crucial benefits to plumbing contractors including:

Precise Ad Targeting

Ad targeting

Compared to other conventional ways of advertising, Google Ads for plumbers is better targeted as you only display your ad only when prospects are actively searching for your plumbing services. This cuts down on unnecessary advertising spending and increases the chance of people contacting you.

With Google AdWords, you can ensure that the ads you pay for reach prospects who are likely to want/ need your services as a plumber. You can target prospects by age, geographic location, particular keywords and even ensure that your ads appear at a specific time of day.

Immediate Exposure

When you are initially starting out, your business will require immediate exposure you can obtain. Plumbing SEO could take months or years to generate desired results, but with Google Ads, you can instantly reach the coveted spot on the first page of Google and get noticed by prospects in your local market.

People can see your Google Ads multiple times and never click them (implying that you don’t have to pay a dime), yet your plumbing business is now top of their mind the next time they are ready to schedule a service appointment.

Cost-Effective

Google ads cost-effective

Google Ads for plumbers operates on a pay-per-click model, and this implies that you only have to pay Google when a prospect clicks on the ad-not every time your ad shows up.

Data Mining and Marketing Insights

Marketing insights

When you utilize Google Ads, you can visualize statistics of how your ads are performing. This can offer you important invaluable market insight like who is clicking on your Google ads and taking action.

Besides the real-time campaign performance and analytics, we obtain a treasure trove of user data. We utilize it in various ways to further grow your client base.

Creating Google Ads for Plumbers: 10 Secrets to Getting More Qualified Plumbing Leads Online

Creating Google Ads

1. Creating a Google AdWords Account

Setting up plumbing Google Ads is easy and simple. We will utilize a fictitious plumbing business as a major example for this post. Click on “Start Now” on the left side of the main page. You will also be requested to sign in with your business Gmail account.

Google will ask you what your main advertising goal is, and you can click on any of the three options offered. For instance, I select “get more plumbing website sign-ups or sales.”

The Google Ads setup process is fairly simple, and the prompts will direct you through the whole process. You have to sign up here to get your first plumbing ad campaign started.

2. Focus more on Emergency Plumbing Keywords

Keywords

The initial step to success on Google Ads is to understand where your ideal clients come from. Then you have to target the prospect with your keywords and ads. Let’s figure about an average homeowner. It’s 1:15 AM on a very cold night, and they realize that one of their basement has flooded and their pipes have burst. They turn to Google-what do they do now? Emergency plumbing help! They don’t have enough time to submit a lead form on your plumbing website and wait for two days to get a response back, they want a plumber who can assist them right now!

If you want to zero in on this client, include the keywords “emergency plumbing”, “plumbing after hours”, “emergency plumber near me” and so on to an ad group in your AdWords campaign. In addition, emphasize that you provide 24/7 service in your emergency plumbing ads so that they will hire you for emergency situations. Once they notice the services you offer, they will instantly click on your ad and become qualified leads. Homeowners prefer emergency plumbing services rather than generic plumbing contractors.

3. Use Call Only Ads

Call-only ads are plumbing ads that can only be utilized to make a call. They offer an excellent way to obtain leads for your plumbing company. The great benefit about these ads is that they are straight to the point and allow your sales representatives to book jobs over the phone. A lot of homeowners want to speak to someone over the phone and let them call instantly from the ad, giving your plumbing company a good opportunity to close on a lead before they call the next plumber.

Since a call ad-only campaign is mobile-friendly, and your headline is your phone number when your ad shows up. This way, you make it simpler for the clients. Generally, in the process of generating leads, they notice your ad, visit your plumbing website and then decide whether to contact your business or not. But with call-only ads, you eliminate one step of the process. Here, they conduct a search for your plumbing company on Google, bump on your ad, call you instantly from the ad, and instantly become a qualified lead.

Homeowners don’t happen to be in the mood to compare different plumbing companies and shop around when they are in an emergency situation.

Call-only ads are ideal for plumbing repairs, as homeowners want to instantly speak to a reputable plumber at the moment so that you can resolve the issue. Thus, they work perfectly with local organic keyword searches as the searcher’s intent is probably urgent and wants to talk with a plumber on the phone rather than spending time researching.

A few plumbing keywords to consider for your call-only ads are:

  • Local + Keyword (Local plumbing company)
  • Keyword + near me (Plumbing contractor near me)
  • City +keyword (Murfreesboro plumbing companies)
  • Keyword + city (Plumbing repair Murfreesboro TN)

4. Structure Your Plumbing Ad Campaign for Success

Ad Campaign

The structure of your plumbing Google Ads will play a huge part in the amount of money you spend per lead. The structure of your ad will impact your quality score, which affects your cost per click, which impacts your cost per lead, and ultimately the cost of acquiring those leads. For plumbing companies, oftentimes there is more than one plumbing service that is provided, so your campaign structure should reflect so. For instance, you might provide the following:

  • Drain cleaning
  • Toilet repair
  • Sewer repair
  • Leak repair
  • Garbage disposal services

All of the services above should be classified in their ad groups since they will have different ad copies to that plumbing service and be directed to landing pages. After your ad campaign structure looks awesome, now your ad copy should stand out from the clutter.

Your Google Ads account is comprised of Ad groups, keywords, Ads, and Campaigns. There are various parts of your plumbing business and advertising strategy that correlate with every one of these structures. Let us define the following Google Ads terms:

  • Campaign: The individual plumbing service units which you build groups of ads for. For instance, you should have distinct campaigns for people looking for “plumbing repair” versus people seeking “plumbing installs”. They are two kinds of plumbing services and thus require different ads.
  • Ad group: A group of plumbing ads that concentrate on a particular portion of your target market (also referred to as a client persona). For instance, you may have one ad group for prospects who require “clogged toilet” and a different one for people looking for “Emergency plumbing”.
  • Ad: The actual content that conveys what that person is really concerned about (fears, expectations, fears, and pain points)
  • Keyword: The specific term that’s typed into a search engine by the prospect searching.

5. Consider Your Ad Copy

In the plumbing industry, you are competing against all the local plumbers running PPC ads, directory sites such as Thumbtack, Home Advisor, and Google Local Service Ads. Plumbing is a very competitive landscape, and your ad copy requires to soar above all that clutter.

Google gives you two descriptions and three headlines for the ad copy, but these may not always show up. Your headline should feature the plumbing keywords you are focusing on, the second heading should be a compelling call to action (schedule a free estimate, call for a free quote). In your description text, you should discuss why your plumbing business is different. For instance: “20+ Years experience”, “fully insured” “Locally owned and operated,” etc.

6. Use Your Negative Keyword List

Negative Keyword List

Negative keywords are search terms that tell Google you don’t prefer ads to appear.

The importance of having a list of negative keywords cannot be overstated. It is crucial to include a negative keyword list at the beginning of your Ad campaign. This should be a continuous process as there will be multiple searches that you cannot plan for.

Considering that plumbing keywords are very competitive in paid search, negative search terms are particularly crucial. Without them, you will end up spending your ad budget on irrelevant traffic, fast. Here are some negative keywords, to begin with, your list will depend on your business, the types of plumbing services you provide, and geography:

  •  Books
  • Careers
  • Pictures
  • Videos
  • DIY
  • School

Creating a list of negative keywords and continually checking on your keywords will help minimize your cost per lead and improve the quality of searches your ads appear for.

7. Capture Lost Leads with Plumbing Retargeting

Retargeting

When someone requires a new toilet installed, they will conduct some research, ask for recommendations and shop around for the best price before making a final decision. Often times the potential client is ready to contact your business, they click on your website or ad, but their kids come back from school, life issues get on their way. With display retargeting, you can get that lead back in the sales funnel.

Plumbing retargeting is a cost-effective way to obtain more leads since they are warm, they have already visited your website.

For instance, you can retarget prospects that have made it to your contact page or spent one minute on it but failed to fill out the form. With that audience, you can retarget them (follow them to other websites they visit) with an ad showcasing your $300 off new toilet installation offer.

If your Facebook pixel is properly set up on your plumbing website, you can retarget users that made it on your plumbing website from your Google Ad and capture them in your Facebook newsfeed.

8. Bidding Strategy

Google Ads Bidding Strategy

Bid strategy is actually telling Google how and if to utilize their algorithms to optimize your keywords for best performance instantly.

Bidding on your plumbing brand keywords is a challenging one to wrap our heads around. If someone is looking for your brand, they want to partner with you, right? Then why should you spend the advertising dollars to get that client?

It would be ideal if every search for your plumbing brand means they are going to become your clients, but this is not often the case. Most plumbers have the industry in their brand’s names.

This implies that when a prospect types in your brand names in Google, it is more common than in other industries that PPC ads will appear as well. This is because they are targeting plumbing keywords. Bidding on your plumbing brand’s keywords will assist you to appear and stay on top of the page where those competing plumbers show up.

The good news is that your brand’s keywords will generally be cost-effective due to ad relevance and quality score. By bidding on your plumbing brand, you will be spending less money on click and stick it to your competitors, catching those low funnel leads.

9. Use all the Ad Extensions

Google AdWords With Two Structured Snippet Extensions

Talking of ad copy, Google has offered plumbers multiple ad extensions that can assist you to take over the search engine results page. This is particularly crucial on mobile devices since they are most likely to see one or two ads before the user has to scroll.

Utilizing ad extensions will improve your Click-Through Rate (CTR), which will result in a high-quality score, thus reducing the cost per click. Google provides lots of site link extensions, but here are the ones plumbing contractors should implement on their Google Ads campaigns instantly:

  • Sitelink Extensions: Use sitelink extension by sharing quality links on your plumbing website. This could be utilized to showcase your testimonial page, service page, contact us page, FAQ, blog posts, anything that is crucial for the searcher is great to add.

Adwords extension

  • Callout Extensions: The callout extension gives you short 25 character descriptions that are included after your descriptions line. These can be utilized to entice the prospect to take the desired action or offer additional details that make your plumbing company stand out. For instance, free estimates, quick installation, Lifetime Guaranteed, amongst others.
  • Structured Snippets: Google allows plumbers various headline options to select from when including structured snippets. The best types of headlines for plumbers are highlights, services, types, and types. This could be utilized to showcase the services you provide (toilet repair, drain cleaning, and leaks repair). Types could be used to display the types of toilets you install. Neighborhoods are ideal for a plumbing company that only serves specific cities or towns or if you wish to concentrate on the most profitable ones.

The Structured Snippets

  • Call Extension: As stated earlier, the call extension helps someone who comes across your ad instantly call from their mobile devices without visiting your plumbing website. This is important for plumbing companies as you want potential clients to call during office hours.
  • Location Extension: When a prospect is searching for a plumbing contractor, typically they aren’t going to come to your doorstep, but the location extension allows searchers to see where your plumbing company is situated and operating hours, and helps your ad to appear on Google maps.
  • Price Extension: It is difficult to show prices for jobs because they will typically differ across various houses, but there is a creative way to utilize Google’s price extension for plumbers. This is achieved by using it to showcase free estimates with a price tag of $0.00. The price extension aims not to get prospects to click on it but to occupy more of SERP and prove that you are a no-risk plumbing contractor.

10. Adjust Your Location Bidding

Location bid adjustments

All plumbing companies understand the more profitable zip codes and neighborhoods in their service area. With location bidding, you can adjust your bids higher in those profitable neighborhoods giving your plumbing business a good chance of getting in front of those prospects or clients.

Your cost per lead or click may be higher in those areas, but they are more profitable. Alternatively, you can reduce your bids in less profitable zip codes and neighborhoods, and this will make sure that you are maximizing your advertising budget (dollars).

11. Create a Landing Page That is set to Convert

Plumbing ads are directed to landing page

If your best plumbing ads are directed to your homepage…. stop! A landing page is normally one of the most overlooked aspects of a great Google Ad campaign. You must figure out the keywords the client typed in thus triggering your ad and what their intent was, then offer exactly that on your landing page.

A good landing page should have the following important elements:

Landing page

  • Primary keyword(s) in the headline
  • Differentiating features and trust Factors-This could be testimonials, what makes you unique from competitors, star ratings, etc.
  • Easy to find contact information
  • Obvious and clear steps
  • Simple, clean

12. Improve your Local SEO to Market Your Plumbing Services

Local SEO

You should consider your local search engine optimization. It is one of the best ways of obtaining plumbing leads. It helps you establish an online presence and helps to connect with people when they need your plumbing services.

13. Call & Conversions Tracking

Google Ads conversion tracking

Setting up conversions for your Google ad campaigns is as crucial as creating the ads yourself. If you fail to set these ads properly, there is no way to ever realize which plumbing keywords are working and which ones aren’t. It negates the entire purpose of plumbing marketing in the first place.

Here are the three types of conversions our expert setups:

1. Contact Form Submissions: put a conversion code on thank you page after prospects or clients submit.

Email submission form for website

2. Track calls from your landing page: people click on your ad and then make a call using the phone numbers on the landing page. You can utilize Google’s call tracking numbers or create them on your own.

3. Ad extension calls: These are phone numbers that show up in your ads if prospects call directly instead of clicking on your ad to head over to your landing page.

Google ads call reporting

Common Problems for Plumbers Using Google Ads

Google Adwords

A common problem for both commercial and residential plumbers is typically your competitors. Through our experience over the years, we often find that most plumbing contractors are guilty of click fraud. This uncouth behavior is when a plumber intentionally clicks on your Google Ads to increase costs. By increasing your costs, it is likely that you may stop the ads, or your daily advertising budget might have run out. This implies your competitors then take a top spot on Google and obtain the leads that could have been on your business.

Other problems that plumbers face with Google Ads include:

  • Sending prospects or clients directly to their homepage
  • Writing irrelevant ad copy that can easily be ignored

Frequently Asked Questions on Plumbing Google Ads

Question marks

How can you write a relevant plumbing ad on Google?

Although there is no textbook approach to crafting Google Ads copy for plumbers, here are some best practices we developed internally that guarantee impressive results:

  • Use plumbing keywords strategically. Keyword placement and choice are a bit different with Google Ads than it would be with a web copy or blog post
  • Keep your ad copy specific and concise
  • Always incorporate a compelling call to action

Is Plumbing Google Ads a waste of marketing dollars?

Yes, Google ads will waste your advertising dollars if you don’t craft and implement them properly. That’s why we highly recommend that you partner with a reputable plumbing Google Ad agency to achieve desired results.

What makes a good Google ad for plumbers?

Your ad copy should be attractive, specific, empowering, and relevant to reach property owners or homeowners effectively. Some of the aspects of a good Google Ad include:

  • Highlight what makes you unique
  • Includes promotions, exclusives, and prices
  • Empower clients to take the desired action
  • Include at least one of the keywords
  • Match your ad to the landing page
  • Appeal to customers who are using mobile devices

Why Partner with Plumber Google Ads Experts at Blackstorm Design + Marketing?

Plumber Google Ads Experts at Blackstorm Design + Marketing

Google Ads offers tremendous benefits to plumbing contractors. They create a funnel for local clients who understand what they require and are ready to schedule service appointments while allowing plumbers to pay for qualified leads instead of the clicks. In combination, these two great qualities make Google ads both laser-focused and cost-effective.

But for most plumbers, Google Ads, like other internet marketing channels, will represent just one crucial aspect of an overall plumbing marketing strategy.

Trying to manage all the elements of plumbing Google Ads campaigns on your own can be daunting.

If you are a plumber or running a plumbing business and do not get the maximum benefits out of Google Ads, then we got you covered. At Blackstorm Design + Marketing, we have been working with home service contractors, including roofers and plumbers throughout the US for many years, leveraging Google Ads to generate inbound calls and service enquires. Our proven Google Ads system for plumbers has delivered lots of plumbing contractors just like you affordable leads.

  • We create a winning Google Ads strategy for your plumbing business
  • Increase phone enquires and calls
  • Full support, setup, and Google Ads optimization
  • Scale your plumbing company
  • Scalable and proven ad campaign structure to make sure you get low-cost, high-quality leads.

Looking to grow your plumbing company with Google Ads? Schedule a free discovery call to see how Blackstorm Design + Marketing can assist you to drive more qualified leads while improving efficiency across your plumbing business.