What Is Branding, Actually?

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What Is a Brand? What excellent branding looks like Nike. Apple. Google. Facebook. Business owners look up to these giants to develop their own branding strategies and even identities. At the same time, quite a number of business owners and…

5 Of The Most Common Content Marketing Mistakes

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5 Most Common Content Marketing Blunders That Could Risk Your Business Content Marketing has been a Millennial game changer for the business marketers of all sizes. It is the only tried and tested practice that promises to hit a bulk of potential…

How to Market Towards Baby Boomers Through Social Media

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Baby Boomers, or people who were born between the years of 1946-1964, make up roughly 25% of the US population and are known to be our nation's greatest consumers. In 2012, it was estimated that there were a total of 76.4 million Baby Boomers…

5 Ways To Attract High Paying Clients to Your Business

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As an entrepreneur, you want your business to grow, be it in terms of the number of customers or the total revenue. One major way to accomplish the latter is by finding ways to attract high-value customers to your business. Here are the significant…

How to Take the Perfect Headshot (Without a Professional Photographer)

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In the age of the internet and social media, headshots are a must-have for people in a countless number of professions. Often times, a headshot will be the first time a potential client or employer is able to see you. As everyone knows, first…

Why Your Medical Practice Should Have A Blog

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Have bloggers approached you requesting to write blogs for your practice? Well, those people know what they are doing. Blogging is a powerful marketing weapon that will help you connect or interact with your patients. Having a regularly updated…

Proven Ways of Keeping Patients Happy

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Regardless of the industry, clients want to feel appreciated. In the healthcare sector, your patients are those clients. That said, patients want to feel more special than clients in other industries. That is because here we are dealing with…

History of website design

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The earliest websites Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content…

Is digital marketing as effective as traditional marketing?

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Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing.  What Is Digital Marketing? Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g.…

How does Local Search Work?

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Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly…