Entries by Shelia Morgan

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Everything You Need To Know About Geo-Targeting

Geo-targeting revolves around, delivering distinct content to a particular audience based on their demographic region. You can accomplish this through organic or paid searches. Geo-targeting can be very helpful in healthcare marketing campaigns. Geo-Fencing Geo-fencing helps you set boundaries within a specific region. For instance, this can be employed to set a perimeter around your […]

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What Is Branding, Actually?

What Is a Brand? What excellent branding looks like Nike. Apple. Google. Facebook. Business owners look up to these giants to develop their own branding strategies and even identities. At the same time, quite a number of business owners and entrepreneurs can describe their business brand but may have a difficult time telling exactly what […]

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5 Of The Most Common Content Marketing Mistakes

5 Most Common Content Marketing Blunders That Could Risk Your Business Content Marketing has been a Millennial game changer for the business marketers of all sizes. It is the only tried and tested practice that promises to hit a bulk of potential customers without that cheesy salesperson pitch. It’s the easiest way to make your […]

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History of website design

The earliest websites Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content in an organized and clear way. The views on what helps designers accomplish that have changed […]

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How does Local Search Work?

Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly makes Google, and other search engine algorithms, tick because a local search more often […]