Entries by Shelia Morgan

The Simple Explanation of Marketing with Zoo Analogy

Here’s the simplest way to define marketing If you’re on the verge of completing a Zoo and you’ve set a date for the opening ceremony, you write something on a billboard that says “Zoo Coming Soon” that’s advertising. If you get a monkey to jump around the entire city, go to special places like parks, […]

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Your Customers Are On Google Maps… Are You?

Why Small Businesses Should Register On Google Maps Did you know that Google Maps is the undisputed navigation app of today? It’s true! In a recent survey, about two-thirds of all respondents say that they prefer Google Maps over other options. Statistics have further cemented Google’s dominance in the navigation market- about six times as […]

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6 Things You Could Be Doing Wrong in Your PPC Campaign

Having problems with your PPC campaign? Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign. Plus, you could be making any of these 8 mistakes, listed below: No Solid Goal Or […]

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Pros and Cons of Using PPC Advertising as a Marketing Strategy

With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising methods used by both small and big businesses currently is PPC advertising. PPC stands for pay-per-click advertising, and […]

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What is Outbound vs Inbound Marketing?

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need […]