History of website design

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The earliest websites Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content…

Is digital marketing as effective as traditional marketing?

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Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing.  What Is Digital Marketing? Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g.…

How does Local Search Work?

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Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly…

The Simple Explanation of Marketing with Zoo Analogy

Here’s the simplest way to define marketing If you’re on the verge of completing a Zoo and you’ve set a date for the opening ceremony, you write something on a billboard that says “Zoo Coming Soon” that’s advertising. If you…

Free Marketing Materials Included with #SmallThanks from Google

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Small and local businesses will have a lot to love regarding Google's newest initiative, the #SmallThanks program. What is Small Thanks? #SmallThanks, developed by tech company Google, is a platform that gives businesses free marketing materials…

Your Customers Are On Google Maps... Are You?

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Why Small Businesses Should Register On Google Maps Did you know that Google Maps is the undisputed navigation app of today? It's true! In a recent survey, about two-thirds of all respondents say that they prefer Google Maps over other options.…

Improve Your PPC Strategies by Bidding on Competitors Keywords

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Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print)…

The Types Of Content That Really Works With Your PPC Campaigns

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What Type Of Info Really Sells Your PPC Audience? When you're considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But…

6 Things You Could Be Doing Wrong in Your PPC Campaign

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Having problems with your PPC campaign? Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn't there. Or maybe you've put all your broad match keywords…

Pros and Cons of Using PPC Advertising as a Marketing Strategy

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With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising…