Is digital marketing as effective as traditional marketing?

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Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing.  What Is Digital Marketing? Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g.…

The Simple Explanation of Marketing with Zoo Analogy

Here’s the simplest way to define marketing If you’re on the verge of completing a Zoo and you’ve set a date for the opening ceremony, you write something on a billboard that says “Zoo Coming Soon” that’s advertising. If you…

Why You Should Be Marketing Your Business

Why is marketing crucial to your business? Marketing is the heart of every thriving business. An outstanding business can depend on outstanding marketing. Marketing isn’t just a part of the business, directly put- it is the business, and…