Improve Your PPC Strategies by Bidding on Competitors Keywords

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Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print)…

The Types Of Content That Really Works With Your PPC Campaigns

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What Type Of Info Really Sells Your PPC Audience? When you're considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But…

6 Things You Could Be Doing Wrong in Your PPC Campaign

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Having problems with your PPC campaign? Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn't there. Or maybe you've put all your broad match keywords…

Pros and Cons of Using PPC Advertising as a Marketing Strategy

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With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising…

Top 7 Benefits of PPC Advertising for Small Businesses

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Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business…
Outbound vs Inbound Marketing

What is Outbound vs Inbound Marketing?

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If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing?…
Pay per click advertising

How to Decide if PPC is A Good Fit for Your Business

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Pay Per Click Advertising otherwise abbreviated as PPC advertising is a type of paid digital advertising where the marketer pays a set amount of money for every time someone clicks on their ad. PPC works not only on the search engines such as…