How to Market Towards Baby Boomers Through Social Media

Baby Boomers, or people who were born between the years of 1946-1964, make up roughly 25% of the US population and are known to be our nation's greatest consumers. In 2012, it was estimated that there were a total of 76.4 million Baby Boomers…

Is digital marketing as effective as traditional marketing?

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Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing.  What Is Digital Marketing? Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g.…
Outbound vs Inbound Marketing

What is Outbound vs Inbound Marketing?

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If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing?…