They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing + HVAC business, you want your Plumbing + HVAC site to rank on the first page of Google, if you want to ensure searchers will reach it.
Why Being at the Top Matters
Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing + HVAC business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.
The Higher the Rank, the Higher the Clickthrough Rate
A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings
– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result
This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Plumbing + HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.
Plumbing + HVAC Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing + HVAC clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing + HVAC business.
Top Position Traffic Share
Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.
Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.
How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking
Most Plumbing + HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing + HVAC business owner is taking the right approach in order to get there of course.
Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Plumbing + HVAC company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.
To obtain the first-page status, businesses can utilize various tools in their arsenal which include
Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
The Google My Business Page, which lists the company address and contact information
Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.
The more tools you utilize as a Plumbing + HVAC business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing + HVAC visitor as possible, to start seeing it climb the ranks in Google search results.
How does your plumbing + HVAC business stand out in a very competitive market?
Plumbing + HVAC ads cannot merely depend on providing the lowest quote for a project.
Competition based on price is a battle that no plumbing + HVAC company wins.
With so many options available, clients are more concerned about the value offered by these plumbing + HVAC contractors. Effective marketing for plumbing + HVAC is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive plumbing + HVAC ad is what will make clients/prospects to call you for services. This post will explore five kinds of plumbing + HVAC ads designed to offer more value and help your plumbing + HVAC business to stand out in the crowded market.
1. Weather Specific Plumbing + HVAC Ads
Is your plumbing + HVAC business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the plumbing + HVAC, and as a consequence, offer job opportunities for plumbing + HVAC companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free plumbing + HVAC inspections to determine the viability of a company or homeowner’s plumbing + HVAC system even before the harsh weather season starts.
2. Seasonal Plumbing + HVAC Ads
More like the weather-specific ads, these plumbing + HVAC ads depend on changing climatic conditions, such as spring to winter and summer to fall.
Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by plumbing + HVAC company hired at the right time. These plumbing + HVAC ads should be appropriately timed to coincide with the right season.
3. Energy-Efficient Plumbing + HVAC Ads
If your plumbing + HVAC business use energy-efficient or green materials, this can be a great selling proposition for your plumbing + HVAC ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their plumbing + HVAC system. Green plumbing + HVAC techniques are very famous nowadays, and that popularity can help to generate more leads for your business.
While plumbing + HVAC ads cannot display the whole portfolio of your past projects, you can use them to showcase high-profile plumbing + HVAC projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.
5. Lead Magnets
This kind of plumbing + HVAC ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your plumbing + HVAC system is safe during winter, tips on how to deal with minor plumbing + HVAC leaks, or a guide to selecting professional plumbing + HVAC contractor.
This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.
This post has just highlighted some of the plumbing + HVAC ads that you can use to generate leads for your business. If your business is not using plumbing + HVAC PPC ads, then you are on the verge of losing leads and clients. Please know that plumbing + HVAC PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your plumbing + HVAC services within your jurisdiction.
Start Your Plumbing + HVAC PPC Ads Now
We have received numerous complaints from Plumbing + HVAC companies who tried to do plumbing + HVAC ads on their own and ultimately believed that those ads were not worth their money and time.
That’s why at Blackstorm Plumbing + HVAC Marketing, we have hired a group of Google Certified Professionals who can help your business run successful plumbing + HVAC campaign. If you need help to implement profitable plumbing + HVAC PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.
Improve your Click-Through-Rate, Reduce the Cost of Acquiring Leads, and Make More Money with Google Ads (AdWords).
When it comes to search engine market share, Google is the market leader with more than a 75% stake, but nowadays, Google has become more than a search engine. Google Ads (AdWords) is an excellent tool that can boost your roofing website rankings and plan an organic search strategy by assessing the right keywords for your target audience.
Roofing contractors are always looking for qualified leads. There are multiple ways that roofers can use to generate leads, but one of them surpasses them all, which is Google Ads (AdWords). Google Ads (AdWords) provides an intention-based platform, where your roofing business is presented in front of property owners that need to install a new roof or repair an existing one.
A property owner may only need to install a new roof after 2 to 3 decades, thus being able to present your business in front of them when they need your services is the ultimate lead generating machine. That said, other roofers consider it as a waste of marketing dollars because they cannot get the right prospects to click on their ads. Google Ads (AdWords) can help you to grow your roofing business and generate qualified leads for your company if done correctly. This post will explore the top ten tips to help you generate more leads and book more jobs with Google Ads (AdWords).
Here are the top 10 Google Ads (AdWords) tips that we will cover in this article:
Stand out from other roofers with call-only ad campaigns
Make sure that your landing pages are designed to convert
Create a unique ad copy
Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
Add negative keywords because they are as essential as the targeted keywords.
Bid on your roofing brand
Structure your ad campaign for success
Make sure you target the correct locations
Retarget, retarget, retarget.
Use Calls-only ad campaigns to stay ahead of the game
As the name suggests, call-only ads are advertisements that can only be used to make a call. The fantastic thing about these ads they are always on point and help your roofing sales representatives to close the deal over the phone.
Most property owners want to speak with a representative over the phone and giving them a chance to call straight from the ad gives your business the edge of closing the lead before they contact your competitors.
Call-only ads are great for roof repairs, as property owners want to talk to someone immediately to fix their problems. They work seamlessly with local keyword searches as the intent is urgent and wish to speak with a roofer over the phone than researching.
Here are some keywords suggestions that you might consider for calls-only ads:
Make sure that Your Landing Page is designed to convert
If your ads are directing prospects/ clients to your homepage, you are losing a massive chunk of qualified leads. A landing page is one of the crucial elements of a great Google ad words campaign. It can be the difference between the failure and success of your roofing business. Thus the design of your landing page should be conversion oriented.
When conducting a Google Ad words campaign, the main objective of a landing page is to generate an inbound phone call. One method that will naturally create calls is if you have placed your phone number on the right-hand corner of your ad using a call to action.
A conversion-focused roofing landing page should contain the following elements:
It should have a strong headline that communicates the benefits your business offers.
A clear call to action that compels prospects/ clients to take action
It uses the main keyword(s) in the heading, which communicates the ad.
Differentiating features and trust factors- This may include testimonials, star ratings, reviews, or anything that sets you above other roofers.
Simple to navigate as it gives relevant and straightforward information.
Obvious and Clear steps: Draws a picture of how it is more accessible to partner with your roofing company.
Create a Unique ad copy
In the roofing industry, you are competing with roofers running PPC ads and directory websites like Thumbtack, Home Advisor, amongst others. Roofing is a very competitive field, and your ad copy should stand out from the rest in the market.
Google will give you three headlines and two descriptions for your ad copy, but these descriptions and headlines may never show up. Your first headline should incorporate the keywords that you are targeting; the second headline should be the call to action (something like schedule a free roofing estimate or call us for a free quote). In the description text, you should explain what makes you different from other roofers online. For example, 2 decades + of experience, fully licensed, insured and bonded.
Track Your Ad Conversion Rates
You should remember to setup conversion tracking that will help to separate right calls from bad ones. In Google Ads (AdWords), roofers can opt to make calls that last for a certain period. It is crazy for any roofer not to have a proper mechanism of measuring how the ad campaigns are performing. If you are not tracking your ad campaigns accurately, it is tough to know how to improve your Google Ads (AdWords) campaigns.
Without conversion tracking, roofers will not know which keywords generate leads or the ones with a high click-through rate. Some of the parameters that you need to track include:
This can be achieved by setting a call extension and monitoring the amount of time that you deem to be a lead.
Your preference will determine the duration of your call, but 60 seconds is a great place to start.
Schedule an online appointment submission
Filling a form and submitting it online.
Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
Extensions are pivotal to the success of your roofing Google Ads (AdWords) campaign. They make your roofing website to appear on top of Google search results and thus drawing the attention of prospects/clients. Using extensions will improve your click-through rates, which will result in a higher quality score, thus lowering the cost per click and more revenue for your roofing business.
Here are some extensions that roofing contractors should implement in their Google Ads (AdWords) campaign instantly:
Site link extensions: These are links from other pages on your roofing website. This is an excellent place for “Why Us” or “About us” page. Use sitelink extensions by sharing other pages on your roofing website. This could be utilized to showcase one of your client testimonials, service page, FAQ, or contact us page. Sitelink extensions occupy a lot of space in the search engine results page.
Callout Extensions: This is where the roofers spell out their differentiating features or advantages to the clients. Callout extensions are typically added after the description lines. They can be used to entice the prospects or give additional details about why the roofer stands out from the rest—for example, showcasing your A+ BBB ratings, offering Lifetime Guarantee, and free estimate.
Structured Snippets: Google gives roofer various headline options to select from when adding structured snippets. For roofers, the ideal headlines are highlights, types, services, and neighborhoods. This could be utilized to highlight the services you provide (repairs, deck, siding, windows). Types could be used to show the kind of roofs you provide (such as TPO, flat or metal roofing). Neighborhoods are ideal for roofers who provide services to specific towns or cities.
Call Extensions: This allows prospects on mobile to call your roofing business. It is advisable to schedule this extension for business hours only.
Location extensions: When a property owner is searching for a roofing company, they usually are not going to come at your doorstep, but this extension will help prospects to know where your business is situated, operating hours, and show up in Google maps.
Price extensions: It is difficult to show prices of roofing tasks as they will differ from house to house, but there is a creative way of displaying prices using Google’s price extension. The goal is not to get prospects to click your extension but to portray that you are a no-risk roofing company.
The extensions discussed above may or may not show up in your ads all the time. This will depend on your keyword, quality score, ad position, competition, among other factors.
Add Negative Keywords to Your Google Ads (AdWords) Campaign
Negative keywords should be added instantly when launching a Google ad campaign. This should be a continuous process as various search terms will come up as you continue with your campaign. Considering, roofing keywords are generally competitive in paid search marketing; negative keywords are particularly crucial. Without them, you will end up spending your marketing dollars on irrelevant traffic.
Here are some quick negative keywords that you can add straight to your ad campaign;
Neighboring cities that you don’t accept work
Competitors in your region (unless you want to target them)
DIY or cheap
Red Roof Inn
Auto Manufacturers (i.e. F150 Roof Leak)
You should continue looking for more search terms and adding negative keywords to minimize the cost per lead and improve the quality of searches your ads show up for. This takes time and effort, but it could be the difference between a waste of marketing dollars and running a successful ad campaign.
Bid on your Roofing Brand Name
Bidding on your roofing brand keywords is a complicated one to think about. If prospects are searching for your brand online, they want to work with you, right? Then why would you spend your marketing dollars to get that lead/client?
It would be awesome if each search for your brand meant that they are going to become your customers, but that is not the case always. Most roofing contractors are nowadays using their brand names in the industry. For example, Johnsons windows and roofing or Terry & Sons roofers.
This implies that when a prospect searches your brand names, it is more predominant than other industries that PPC ads will show up in the search results. This is because they are focusing on keywords such as “roofing” or “windows and roofing” Bidding on your roofing company keywords will help you stay on top of Google search results when those competitors appear on the search results page.
The good news is that bidding your roofing company keywords will be cheaper due to their relevance and quality score. This means that you will pay a low cost per click and get ahead of your competition in capturing more leads.
Structure Your Google Ads (AdWords) Campaign for Success
The structure of your Google Ads (AdWords) campaign plays a critical role in the cost of acquiring leads. It is going to affect the cost of buying roofing leads. For roofing contractors, it usually goes beyond the products or services offered; thus, your campaign must consider that. For instance, you may provide the following services;
The services listed above should be in separate ad groups because they will explore that service and be directed to their landing pages. After making a good structure for your campaign, you need to develop a unique ad copy that will differentiate your business from other roofers online.
Make sure you target the correct locations.
All roofing contractors know the most lucrative zip codes and neighborhoods in the city. When you target the correct locations, you will set higher bids in those profitable neighborhoods to present your roofing company in front of homeowners looking for your services online.
Your cost per click and lead may go up in those areas, but they are profitable in the long run. Alternatively, you can reduce your bids for less expensive neighborhoods and zip codes in the city. This will ensure that you are maximizing your marketing dollars.
Retarget, Retarget, Retarget !
When property owners require a new roof, they will first research online, ask for reviews and recommendations from family and friends or look around for the best price before they make up their mind to hire your roofing company.
Frequently the property owner is ready to contact your business, they click on your roofing website or ad, but they are distracted by kids who come out of school or their pet that knocks at the garbage can. Fortunately, ad retargeting can help you to get that lead back to your business.
Ad retargeting is an effective way of getting more roofing leads online since they are warm, and have already visited your roofing website before!
Grow Your Roofing Business with Google Ads (AdWords) Today
If you are a roofing contractor, then you know that Google Ads (AdWords) are effective marketing tools because they deliver immediate results. That said, many factors go into creating a successful Google ad campaign that will bring more leads without wasting your marketing dollars. Using the ten tips discussed above for your company will assist your roofing business to get more leads, profitable jobs, and estimates.
If you are a roofer who doesn’t have previous experience with Google Ads (AdWords) but wants to stay ahead of the competition, feel free to schedule a free strategy session with our experts for assistance today!
Improve the visibility of your roofing website, get new leads, and book more jobs with PPC ads.
Google Ads (Adwords) is a crucial marketing medium available to roofers throughout the U.S, as long as it is appropriately utilized. On the flip side, it can be a waste of your marketing dollars if managed by a novice roofing marketer without prior experience in paid search marketing campaigns. Getting leads, converting clients, and attracting clicks is the ultimate goal of many roofing contractors online, and achieving any of these objectives needs marketing savvy, leave alone the three tactics stated above.
Pay per Click advertising is an integral part of a comprehensive internet marketing strategy that brings instant results. You can achieve various goals with PPC, and some of the main reasons why roofers need to use these ads are driving relevant traffic to your roofing website, improving visibility, increasing conversions, and getting new leads. In the long run, however, most roofers use such ads to grow their business online. While PPC is simple to execute, it requires some preparation and planning; fortunately, this post will show you how to make most of your roofing PPC campaigns.
How to Create a Successful Roofing PPC Campaign in 8 Simple Steps
Start by Optimizing Your Roofing Website
Before you launch any roofing PPC campaign, you must look back and craft a useful landing page that will resonate with your ad. Here is why it’s so crucial; when property owners’ click on your PPC ad, it is because your ad content intrigued them and they want to explore more. If the link they click directs them to a generic or unrelated page in your site, like your homepage, that prospect is likely to bounce and go to your competitors.
A click on a roofing PPC ad portrays a willingness to explore more about your ad, which explains why you need to create a landing page that coincides with the content in your ads. For example, if you are running a PPC ad providing free roof inspections to homeowners, then your landing pages should provide more details about the offer or something else that resonates with content in the advertisement.
Besides, you should optimize your landing page for performance because if property owners
Click on the ad only to be directed to a page that loads slowly, or is hard to navigate, then they are likely to bounce back. Invest your time now to improve conversions so that property owners who will come later will be able to follow through. Here are a few tips that you can use to maximize your roofing website conversions:
Use images and videos strategically to retain the attention
Make information simple to digest by using stand-out quotations, bullet s, and visuals.
Research Your Roofing Keywords and Select Them Wisely
Keyword research is a crucial element of a successful roofing PPC campaign because it is the lifeline of the whole process. Without keywords, search engines like Google or Bing will not know when to display your roofing ads. Besides, selecting the appropriate keywords can guarantee the success of your roofing PPC campaigns and help you achieve a higher click-through rate, more traffic, and conversions.
Here are a few tips that will help you get the right keywords for your PPC campaign;
Examine the keywords your competitors are using
Consider what you would search if you were a property owner looking for roofing services or products
Use keyword research tools to refine your search for appropriate roofing key phrases
Be more specific with your keywords rather than generic or vague
Select local keywords when possible
Another crucial aspect of keyword research is negative keywords because these will exclude the keywords that you don’t want to use in your campaign. For example, you want to promote a roof repair service but don’t sell roofs, and then you would use tents as a negative keyword to exclude searches for that product.
Choose a Bidding Strategy
There are various bidding options that roofer can choose from, and picking the correct one will depend on several factors, including your PPC management experience, budget, and objectives. One of the first options you will have is to decide whether to use automated or manual bidding. If you are new to roofing PPC, it is advisable that you start with manual bidding as it allows setting a cap on the cost of each click. The major drawback of manual bidding is that it does not give you a chance to optimize your bids.
On the other hand, automated bidding reduces the time you spend managing your PPC campaign, but you will be required to pay more. When it comes to automated biding, you will have several bidding strategies available to help you make most out of your roofing PPC campaign.
On Google Adwords, such bidding strategies include:
Cost-Per-Click: Here, you will pay Google every time a prospect/ client clicks on your ad.
Cost per thousand viewable impressions (vCPM) bidding: You pay Google each time your ad appears one thousand times to prospects/ clients.
Cost per Acquisition (CPA) bidding: You will pay Google every time a prospect clicks on your ad, but the amount of money to be paid will be determined by the cost of acquiring a client in your niche or a similar conversion trend from your roofing website.
Cost-per-view: You will pay Google each time your video ad is viewed or engaged in YouTube.
Necessarily, you can choose any of the above-discussed strategies depending on whether your goal is to increase traffic, visibility, or conversions.
Set Your Budget
Budget is a crucial part of any roofing PPC campaign, but the good thing with this type of advertising is that you can still work with a limited budget, and you can control the dollars you spend on the ad. In fact, if you are just starting out with PPC and don’t have enough marketing dollars to dish around, you can even get started with a minimum investment of $30. When setting your budget, it is crucial that you look at your competitors and the right roofing keywords that you want to target. Unless you have a huge marketing budget, you should always look for ways to optimize your campaign to prevent wastage spend.
Create Your Landing Pages
Landing pages are crucial to the success of your roofing PPC campaign since they are the pages that provide answers or solutions to prospects /clients. While you might be tempted to link your ad with the homepage of your roofing website that will offer a poor user experience because it will not give users the exact answers they are looking for.
When you answer a prospect’s question, you just don’t give them details; you prove to them that you are a reliable and smart source of information in the roofing industry. That implies they can trust you, and once they believe in you, they can quickly become clients.
Write a Killer Roofing Ad
Once you have crafted your landing page, decide on a bidding strategy and budget, and carefully select your roofing keywords, now, creating your killer ad is finally here. One of the crucial things to remember is to keep it brief and to the point since you do not have much room or time to grab the prospects.
Another vital thing is to have an end goal in mind and write an ad copy based on that goal. For example, if you want to increase sales during a storm or hail damage period, your ad should reflect a roof repair or installation storm damage sale. You need to be creative to grab the attention, pique property owner’s curiosity and hold their interest.
To help grab property owners’ attention, think of a unique value proposition that will make your ad stand out from others, and describe how your service or product will benefit them in one sentence. Now that you have created a killer ad make sure you encourage customers to take action after reading your ad.
Don’t Forget the Call to Action.
Now that you have grabbed the attention of prospects, you can motivate them to convert using a clear call to action. ”Call now,” “schedule a consultation,” and “register now” are persuasive examples of compelling, clear calls to action that tell prospects exactly what to do to become clients. While it may appear redundant to have a CTA on an ad, they assist in acquiring clicks and, by extension, customers.
Without a call to action, there is no reason for running the ad because it merely tells clients what to do next. The call to action should be sweet and brief, but it must also be concise, compelling, and clear.
Track Your Ads to Ensure Performance.
Once your roofing PPC campaign is set up, and you are working hard to improve conversions, your work does not end. This is when the real work begins, which includes monitoring your ads, measuring performance, and making tweaks as necessary to improve results. Part of the reasons why PPC is vital to the roofing marketing industry is because it is simple to track results. You can know the exact times your ad appears somewhere, the number of clicks, and who clicks on your ad. With all that data, you can make most of your roofing PPC campaign and improve other marketing tools.
Some of the most crucial metrics in roofing PPC are click-through rate, bounce rate, and impressions. Impressions refer to the number of times your ad has appeared in searches. The term “impression” refers to a prospect/ client viewing your ad.
Click-Through Rate (CTR) refers to the percentage of prospects who click on your ad after seeing it. So, if a prospect sees your ad but doesn’t click, it is just an impression. If your chance sees and clicks on your ad, then that goes towards increasing your CTR. Your goal should be to obtain a high CTR as possible.
Lastly, the bounce rate is the number of prospects who see and click on your ad but leave without doing anything on your site. Generally, a higher bounce rate of over 90% implies that people are not getting what they want from your roofing website, and you are offering a poor user experience. You need to go back to the drawing board and revise your PPC ads to lower the bounce rate and get more leads/ clients online.
BlackStorm Roofing Marketing Manages PPC Accounts Every Day
PPC can be overly daunting because it needs some knowledge of how the process works, research, and planning if you want to make most of your campaigns. The important things to remember include choosing a bidding strategy, setting a budget, and optimizing your landing pages. Then comes the laborious task of researching and selecting the right keywords.
At BlackStorm Roofing Marketing, we have a team of passionate PPC experts who continuously meet and surpass the expectations of our clients, and they want to offer the same for your roofing business! We stay abreast of the latest PPC news so that we can use the new trends and strategies to help your roofing business earn more money.
If you want to make most of your PPC campaign, work with a roofing marketing agency that understands your business and has a track record of helping roofers improve their PPC advertising campaign performance. When you partner with us, we will help your business get more booked jobs and leads through PPC as we have helped thousands of roofing contractors throughout the country.
From selecting the right keywords to the ad copy, competition analysis to customer interest, and many things are bound to change in the roofing market. That’s why you need to hire an agency that will stay abreast of these changes to succeed in PPC advertising.
How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.
“We tried PPC ads but did not get any results from it.”
“It was a waste of our marketing dollars; it didn’t work.”
We meet a lot of roofing contractors each week.
90% of them believe that PPC ads don’t work.
Are Google Ads (Adwords) that ineffective in generating roofing leads?
Are Google Ads (Adwords) the worst scam ever seen?
Let’s face it…
PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.
There are hundreds of settings, ways, and features that can make a PPC campaign to fail.
We have been helping roofing contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate roofing leads.
This post will explore the three main reasons why PPC campaigns fail to generate roofing leads and what you can do to create an effective campaign to grow your roofing business.
Mistake #1: Most Roofers Send Prospects/Customers Direct to their Home Page
Just because your roofing home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.
The thing is…
Your roofing website has a lot of things to read or click.
This creates lots of distractions for clients to read and convert.
People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your roofing website in the first place, which is.
To obtain an estimate from your company!
Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.
When you send prospects to your homepage, you may end up getting only 10% of clients calling you.
A landing page can get at least 30% of prospects calling you.
That’s 3x more roofing leads without breaking your marketing budget.
Mistake #2: Roofers Write PPC Ads That Are Easy To Ignore
To make Ad words work for your roofing business, you need to persuade people to leave Google and visit your roofing website.
This is where PPC ads come in handy.
They should have a powerful message, stand out, and be hard to ignore.
An active roofing ad will discuss the benefits you provide and what makes your business stand out from other roofing contractors in the area.
If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.
Mistake #3: Roofers get Behind the Steering Wheel without Knowing How to Drive
When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.
You can’t win any race while you are still learning how to drive a car.
We are not saying that you cannot run your roofing Adwords campaign.
You certainly can.
But you stand high chances of generating a steady stream of roofing leads with Adwords when you partner with a reputable roofing marketing agency.
How to Create an Effective Roofing PPC Campaign
Need more roofing leads or want to grow your roofing business?
For many roofers, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.
After working with a lot of roofers over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.
Creating an effective roofing PPC campaign boils down into how you execute the parameters listed below:
One challenge that most roofing contractors face in Adwords is targeting the wrong roofing keywords.
While you can be tempted to bid on every roofing keyword you come across, but in the long run, it creates more problems than it solves.
In most roofing PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary roofing keywords consume three-quarters of your marketing budget.
That’s bad news for your roofing business.
The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.
To make most out of your PPC campaign: Target the Right Roofing Keywords.
At Blackstorm Roofing Marketing, our team has spent many years identifying the most appropriate keywords for the roofing industry. We have researched and tested many roofing keywords to produce impressive results for our customers.
If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.
Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.
Unfortunately, this is the number one reason why roofers waste most of their marketing dollars on the wrong roofing keywords. They simply don’t want to spend more time in their Google Adwords account.
Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.
In fact, that is one of the primary reasons why you need to hire an experienced roofing marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.
No wonder an average roofer wastes a lot of marketing dollars on PPC ads!
To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Roofing Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.
The last principle in running an effective roofing PPC campaign is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.
High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.
Grow Your Roofing Business with PPC Ads
After spending years helping roofers with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.
If you are spending time using the right roofing keywords and tracking results, PPC can produce amazing effects to your roofing business.
If you require help to set up your roofing Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.
The biggest well-known secret in generating wealth in the Internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. With traffic comes a potential customer, which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many Internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches. This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income. Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google, which are generated by the keywords they have assigned for their ads. This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser-targeted traffic to your site, which provides for their needs and wants. You can also be sure that you can meet their demands and needs. Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is. Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site. With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking PR interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser-targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.