Categories
5 Star Reviews Leads Marketing Marketing Strategy

Why Every Plumbing + HVAC Needs An Optimized Google My Business (GMB) Profile

 

Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Plumbing + HVAC Website With Google My Business Profile For FREE

As a plumbing + HVAC contractor, you need to market your business for it to grow and expand. However, marketing your plumbing + HVAC business can be an uphill task because of the massive budget and time constraints involved in the process. Since plumbing + HVAC is an on-demand industry where return clients are not common, you need to make sure that your business is listed with Google My Business so that prospects can find your business through search results online. This post will show you how Google My Business can help generate plumbing + HVAC leads, drive traffic, and increase sales for your plumbing + HVAC business. And the best part…….GMB listing is FREE!

Want to Make More Money as a Plumbing + HVAC Contractor? List Your plumbing + HVAC Contracting Business with Google My Business and Book More Jobs Today!

According to Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business”- Google

 

As a plumbing + HVAC contractor, setting up your Google My Business account will assist you in managing how your business information appears on Google maps and Google search. It creates an easy way for prospects to find you online because it provides crucial information like your business location, name, opening and closing hours, plus phone numbers.

Here are a few advantages that plumbing + HVAC contractor can enjoy by listing their business with Google My Business:

Manage your Information

When business or homeowners require your services- particularly when facing a crisis- they will first do a Google search and contact the first plumbing + HVAC contractor they find on the page. As such, they are likely to reach your business if you have high local search listings. Listing your plumbing + HVAC business with Google My Business will make it easier for prospects to find your street address, website, location, and operating hours.

Collect Reviews

As with any other contracting business, plumbing + HVAC reviews help to generate more leads and increase your plumbing + HVAC sales. Google My Profile provides an excellent platform for plumbing + HVAC contractor to collect happy thoughts from previous clients.

Interact With Clients

Google My Business profile allows plumbing + HVAC contractors to read and reply to comments/reviews left by clients and uploading photos of their most recent work. As your clients leave their feedback, you must respond to them regardless of whether they are negative or positive.

Get Insights

Your Google My Business plumbing + HVAC profile will help you to know how people search for your services and regions they are coming from.

Boost Credibility

Your Prospects or customers have various options at their disposal when searching for a reputable plumbing + HVAC contractor in their neighborhood. Thus, you need to ensure that your business appears as a verified plumbing + HVAC business in Google search results.

Drive More Traffic By Creating Your FREE Google My Business plumbing + HVAC Profile Now! IT’S EASY!

Even if you have a limited marketing budget, your plumbing + HVAC business can get ahead of over 40% of your peers who have not claimed their GMB listing. Here a few steps to follow when listing your plumbing + HVAC business with Google My Business:

  • Sign in to the Google Account associated with your plumbing + HVAC business
  • Head over to google.com/business and click the “manage now” button in the right-hand side
  • Enter the name of your business
  • Enter your business address
  • Indicate the category of your business
  • Add your business website and contact details
  • Select a verification method

 Optimize Your GMB Plumbing + HVAC Profile

Your plumbing + HVAC business needs to optimize its GMB listings to make sure that all the information remains up to date and current. Here a few things that you can do to optimize your GMB profile:

  • Post-high-value content regularly
  • Business information needs to be accurate and updated
  • Reviews- where you answer all reviews that your clients have left either positive or negative
  • Messaging- make sure that this feature is switched on so that you can know when a prospect wanted to reach out to you via text.
  • Photos- Here add as many real photos as possible to showcase your past projects to future clients

Are You Ready to Scale Your Plumbing + HVAC Business?

Are you ready to match out and outshine other plumbing + HVAC contractor in your vicinity?

Are you tired of depending on shared leads while you can generate yours for free?

Look no further.

If you need help to optimize your plumbing + HVAC GMB profile, this a job we have done over the years and have helped thousands of plumbing + HVAC contractor realize their marketing potential.

At Blackstorm Plumbing + HVAC Marketing, our team is dedicated to ensuring that your business gets found online through search results. If you are a plumbing + HVAC contractor who is serious about expanding his business, give us a call to schedule a free strategy session today!

Source link

Categories
5 Star Reviews Digital Marketing HVAC Plumbing

10 Ways to Generate More Plumbing and HVAC Business Reviews on Google

 

Nowadays, Google reviews are very important for any Plumbing and HVAC business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also rank your Plumbing and Heating & Air site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generate more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Plumbing and Heating & Air clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the steps on how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Plumbing and HVAC company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Plumbing and Heating & Air customers who may be looking for similar Plumbing and Heating & air services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added to your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your Plumbing and HVAC business’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These types of reviews have both positive and negative comments. Respond to these types of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned about.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Plumbing and Heating & Air customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Plumbing and HVAC business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Plumbing and HVAC business. Use these tips to increase your Plumbing and HVAC business’s authority and reputation.

________________

How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

Source link

Categories
5 Star Reviews Electrical HVAC Marketing Marketing Strategy Plumbing

The Relationship Between Online Reviews and Your Plumbing/HVAC/Electrical Marketing Strategy

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

Source link

Categories
5 Star Reviews Roofing

Have a Happy Client? Ask for a Roofing Testimonial…

 

As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.

As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

What Constitutes a Good Roofing Testimonial?

As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

Conduct Interviews and Surveys to Get Roofing Testimonials

Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

Use Social Media to Ask for Roofing Testimonials

It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

Offer Incentives to Get Roofing Testimonials

Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

Where to Put Testimonials on Your Roofing Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.

At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.

Source link

Categories
5 Star Reviews Online Reviews

A Review Funnel To Get More 5 Star Reviews FREE & Effortlessly

Internet has expanded to a new era of online advertising and selling of products. Almost every type of business is going towards virtual presence these days to take the advantage of the World Wide Web. Selling your services and products on the internet helps company’s in reaching a wider audience and gaining more customers without a lot of spending.

Why bother to generate more 5 star reviews


Before people take action online to purchase a product or schedule a service, people often check the reviews of the company on popular websites such as Google, Facebook or Yelp. The service provider with the highest reviews are often trusted most by people because good reviews convince the customers of superior service and quality. So having a lot of 5 Star reviews is essential for your business’ success!
Now you can easily get more 5 star reviews on various review websites by following a few simple steps in this article.

How to get more 5 star reviews without spending a dime


If you hire a reputation management company to maintain your company’s profile online, you will have to spend hundreds of dollars a month. With this review funnel you build on your website can save you hundreds and make you thousands!
What if I told you that you can almost eliminate bad reviews to your business overnight with this Killer Funnel!
Well its not too good to be true. This concept is very simple and in no time you can easily filter out the unsatisfied customers to get more 5 star reviews.

The Building the Funnel

Customer Satisfaction Survey

First, create page for a survey using gravity forms or some other form builder. (Or you could just build a surveymonkey form for this.) The purpose of this page is to send all of your unsatisfied customers so you allow them to ‘Vent’ to you and your company. If you have this survey detailed enough, the unsatisfied customer will feel good because their voice was heard. The beauty of this page is that only you see this in your email inbox. This helps you also in improving your services and understanding of the problems that your customers have.

Leave Us a Review Page

Second, Create a page that askes your satisfied customers to leave a ‘helpful review’. Under that have the hyperlinked icons of the major review sites that you would like more positive reviews on. This page is necessary for when a customer picks a favorable rating then they are sent to a mainstream review site. The favorable review on the website will help in attracting more customers to the website.

Overall Rating Page

Lastly, Create a simple page that says, “Rate Your Overall Experience”. Under your title have a clickable 5 stars. This rate us page allows the user to choose their star rating. For this function use “WP 5 Stars” plugin.

Configure WP 5 Star Plugin

First, determine what is the threshold that you want posting on your major review sites, whether it be 3 to 5 stars or 4 to 5 or even something else.. Once you determine the value enter your “Leave Us a Review” page url to the high rating stars. So when a customer clicks on the high rated stars on the “Overall Rating Page” they are redirected to your “Leave Us a Review” page then those people will be posting to your major review sites.
Then enter your “Customer Satisfaction Survey” page url to all the lower rated stars. So when a customer rates you low on the “Overall Rating Page” they are sent to a survey that only you will see and not the whole world.
Now once you have configured the settings to your desire, paste the shortcode in your “Overall Rating Page”

Overall Benefits Of Funneling 5 Star Reviews

Using this funnel helps in accumulating more 5 star reviews for the website free of cost. This helps in enhancing the online reputation and attracting more customers to the website. Better reviews also help in beating the competition while selling your product or service.