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Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Plumbing PPC Tips to Get More Qualified Leads & Booked Jobs

Outsource Your Plumbing PPC Marketing to Google Ads PPC Expert and Generate Qualified Lead for Your Plumbing Company.

If you want to be successful in a highly competitive field, like plumbing, ranking high on SERPs and attracting local customers is crucial. However, if other plumbing companies are currently ahead of your business in those rankings, it might lose out on opportunities to get leads and book more jobs.

AdWords PPC

That’s why top plumbers invest in pay-per-click advertising or PPC. Plumbing PPC ads can help you boost the visibility of your plumbing services on the internet. With PPC, when a prospect searches on Google and looks for plumbing contractors near them, your ad can be the initial thing they come across. While excellent web design and SEO are a strong foundation for internet marketing, PPC ads for plumbers can help you achieve fast results.

How does plumbing PPC work? And how can you get started? Find out why top plumbing websites invest in PPC ads and the know-how to create the best advertising strategy for your plumbing company. It is important to utilize the best practices to make the most out of PPC campaigns to attract more customers without breaking your bank account. Keep reading to understand more about PPC ads for plumbers.

What is Plumbing PPC?

PPC is a short form for pay-per-click

PPC is a short form for pay-per-click, a digital advertising model where plumbers pay every time a user clicks on your online ads. Google hosts your ad, and you only get to pay when it obtains a click. These ads targets prospects/leads who are likely to become paying clients, and their click leads them to a customized landing page on your plumber website. Essentially, it is a method of buying traffic to your plumbing website rather than trying to “earn” those visits organically.

There are multiple places on the internet where plumbing companies strategically put their Pay-Per-Click ads. These are the most famous forms of PPC campaigns that boost the visibility of your plumbing services online:

  1. Search ads are the most popular form of plumbing PPC ads strategy. Here plumbers bid on particular keywords to boost their ranking on the Search Engine Ranking Page for those searches.
  2.  Display ads can show up on multiple sites as banners that appear as a banner over the content. Plumbers can strategically host display ads on websites whose users are likely to be interested in your plumbing services.
  3. Social media ads incorporate feeds just like organic posts. Many social media platforms gather data to personalize the user experience and will assist you target plumbing PPC based on online activity and demographics.

How Do the PPC Ads for Plumbers Work?

Improve your PPC ads

A lot goes into building a winning plumbing PPC campaign: selecting and researching the correct keywords, organizing such keywords into well-organized ad groups and campaigns, and creating PPC landing pages crafted for conversions. Google rewards plumbing companies that can develop properly targeted, relevant pay-per-click campaigns by charging them less for ad clicks. If your landing pages and ads satisfy the visitor’s search intent, Google will charge you less when a prospect clicks your ad, leading to more revenue for your plumbing company. Therefore if you want to start using PPC ads, it is crucial to understand how to do it properly.

For your plumbing PPC ads to show up against organic results on search engine result pages (also known as SERP), plumbers cannot simply pay more for their ads to appear higher than other plumbing companies’ ads. Besides, your ads are subjected to what is referred to as Ad auction, an automated process that search engines like Google or Bing use to determine the validity and relevance of ads that show up on the search engine results page.

Do you need help with your plumbing PPC ad campaigns? Schedule a free strategy session with Blackstorm Design + Marketing to learn more about how PPC ads can help your plumbing business grow.

As its name suggests, the PPC ad auction involves bidding for specific keywords, which implies that plumbers must bid on the keywords they wish to “display” or “trigger” their ads.

Say, for instance, that your plumbing business offers toilet repair services. A homeowner wanting their toilet repaired might enter the search term “toilet repair services” into Google to find plumbers near them who provide such services.

At the time the homeowner submits their query, Google performs complex algorithmic calculations based on the ad auction. This assists it in determining which ads are shown up, in which order, and by which plumber.

Because you have to pay for every click on your plumbing ads, it’s crucial to bid only on keywords relevant to the plumbing services you offer, so you can rest assured that you will obtain a great ROI from your advertising dollars. Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can assist you in identifying the right keywords that you can use to bid and drive conversions or sales without breaking your bank.

Google Ads provides an inexpensive way to drive lots of relevant traffic to your plumbing website and scale your business. But it takes a lot of time and effort to create a successful plumbing PPC campaign. Some of the factors that affect the costs of your PPC campaign include:

  • The relevance of search terms(keywords) you want to bid on:  Are they the keywords that prospects or clients use to find their plumbing services online?
  • Quality of your landing pages and plumbing ads: Search engines like Google reward the best plumbing ads and reduces the cost to plumbers who offer superior customer experience.
  • A great account structure:  Your plumbing PPC account is likened to a house. Thus, you need to create everything from a strong foundation.

What Are the Benefits of Plumbing PPC Ads?

PPC ad campaigns attract qualified leads

PPC’s marketing strategy resonates with plumbing contractors because prospects who click on such ads end up booking jobs with them. Besides generating new qualified leads, such ads target hot leads who are already interested in your plumbing services. PPC ad campaigns attract qualified leads since they are optimized to find prospects and display an ad that will probably engage them.

PPC ads for plumbers have impressive conversion rates and return on investment (ROI). They can help you save money while making the most out of your internet marketing investment.

Some of the advantages of using PPC ads in your plumbing company include;

1. Plumbing PPC Ads Get Fast Results

Running PPC obtain instant results.

Plumbing contractors require results, and they need them fast. Running PPC ads is no doubt the fastest way to carry out an advertising campaign strategy and obtain instant results.

Simply put, if you have an operational plumbing website, you can instantly create a Google Ads account, run your ads and pass them through the Google network and begin obtaining instant traffic.

This is a simplified version of how PPC works, but we just wanted you to know that Google Ads for plumbers are very efficient for reaching your target market in the fastest way possible.

2. PPC ads for Plumbers Are More Cost-Effective

Pay-Per-Click advertising campaigns operate by bidding on particular plumbing keywords. Plumbers with cutthroat PPC marketing strategies set a maximum bid on each keyword, thus preventing them from overspending on what they intended to invest.

Plumbing PPC ads help you have overall control of your placements, targeting, and your budget. With an ongoing optimization of Google Ads in your plumbing company, you will instantly identify the sweet spot between results and budget. With our PPC ads for plumber services, you will never be concerned about ad reach or impressions, and you will only pay for clicks, implying that you are in full control of your ad spend.

3. Plumbing PPC ads Helps You Target the Right Audience

Target the Right Audience

When running a PPC ad campaign for your plumbing company, you select where and when your ads will show up based on various factors, including device, keywords, website, date, time, and more.  

Such flexibility helps you segment your target market and bring your plumbing services in front of the right audience. Your plumbing ads can be displayed to users depending on gender, location, age, and details of where you frequent most on the internet. Targeting such points can be particularly helpful for your plumbing business to find local clients.

4. Results Tracking

Web Analytics

Plumbers who invest in PPC ads can view analytics on how their ads perform on several audiences. The beauty of these ads is that all you do has a clear target that can be measured. You can measure everything related to your plumbing advertising campaign from views, traffic, clicks, profits, and costs. From the moment you launch your PPC ad campaign, you understand how much you have spent and if you are generating a loss or profits.

5. PPC ads Help to Drive Warm Leads to Your Plumbing Business

PPC ads for plumbers are one of the effective ways of driving warm leads that are likely to schedule some service appointments. In fact, PPC prospects are 50% more likely to book a plumbing job than organic leads.

These prospects click on ads since they want to find plumbers that suit their requirements. They are ready to book a job but required to identify the right plumbing business that fits their search query. Therefore, keyword research is crucial, and it assists in drawing in warm leads that are more interested in your plumbing services or products.

6. PPC ads for Plumbers Lead to a Great ROI

ROI word wooden blocks with coins

Another benefit of plumbing PPC ads is that everything can be measured, improved, and optimized.

Unlike many other internet marketing options, Google Ad campaigns are simple to measure, which implies you can enhance your ads until they give a positive ROI.

On average, our PPC ads campaigns produce $2 for every $1 spent, implying that it is a low-risk advertising strategy for reaching new customers.

7. No Need to Worry About Constant Google Algorithms

Unlike plumbing SEO and content marketing which depends on algorithmic updates, PPC ads provide stability. But one of the benefits of PPC ads is that once you develop profitable campaigns, you don’t need to care about Google algorithmic updates.

Actionable Tips to Create a Successful PPC Ad Campaign for Your Plumbing Business

PPC Advertising tips

A plumbing PPC ad campaign, when done properly, can be a profitable and valuable tool for your company. It can be an effective way to attract new clients online that are likely to be interested in your plumbing services.

However, your Google Ad campaign must be implemented properly as possible to achieve desired results. Here are some steps that you can take to make the most out of your plumbing PPC campaign:

Begin by Optimizing Your Plumbing Website

Before you launch any PPC campaign, you must take a step back and solve the landing pages that will work together with your ads. Here’s why it’s so crucial: when a potential client clicks on a PPC ad, it is because your ad text intrigued them, and they are hungry to know more. But if the link directs them to a generic or unrelated page to your plumbing website, like your homepage, then that potential client will likely click off to the competition.

A click on your plumbing ad is a desire to discover what the ad was about, which is why it’s super important to develop customized landing pages that compliment your ad’s content. For example, if you are running a PPC ad offering clogged drain repair services in your plumbing services, then the landing page of the ad should be about more details about the clogged drain, something that resonates specifically with the ad text.

Another thing that you need to do with your landing pages is to ensure that they are optimized for performance because if potential clients click on your ad and end up on a page that loads at a crocodile pace, is hard to navigate, or has other technical issues, then they will also bounce. So take time to maximize your plumbing website conversions so that potential customers who come later will be more likely to follow through. Here are some of the tips that you can use to optimize your plumbing website for conversions:

  • Use compelling and clear calls to action (CTA).
  • Write attention-grabbing and compelling headlines.
  • Use a simple plumbing website design with a lot of white space.
  • Write a straightforward and clear copy.
  • Use images and videos strategically to retain attention.
  • Make your information easy to digest by utilizing stand-out quotations, visuals, and bullets.
  •  Choose a Bidding Strategy

    Google Ads Target CPA Bidding

    There are multiple strategies to select from, and choosing the right one will depend on various factors, including your expertise with PPC, budget, and objectives. One of the first decisions you will have to make is whether to use automated or manual bidding. If you are new to plumbing PPC, you may opt to begin with manual bidding, especially if you are working with a minimal budget since manual bidding allows you to set a cap on the cost per click. The main disadvantage of manual bidding is that it doesn’t give you a chance to optimize your bids.

    On the flip side, automated bidding will minimize the time you will require to manage your plumbing ad campaign, but you may end up paying more. Essentially, you can select several bidding strategies depending on whether your objective is to increase traffic, visibility, and conversions.

    Set a Budget

    Estimating a Budget

    Budget is an essential component of your plumbing PPC campaign, but the major benefit of this kind of advertising strategy is that you can operate it on a limited budget, and you can have control over your ad spend. In fact, if you are just starting out in PPC ads but don’t have a lot of money to spend, you can still get started with a small investment of $25.

    Choose The Right Keywords

    Business team search keyword

    Keyword research is one of the most crucial aspects of your plumbing PPC ad campaign because it is the backbone of the whole process. When selecting your keywords, think about your customers and the search terms they are likely to use when looking for your plumbing services online.

    Create several ad groups that contain several keywords that are specific ad groups. This will help to keep your ads relevant to prospects or clients.

    Last but not least, don’t forget to utilize negative keywords to increase your conversion rates by filtering out those leads that aren’t specifically searching for your plumbing services online.

    Create a Killer Plumbing Ad

    Once you have designed your landing page, selected a budget and bidding structure, and done proper keyword research, now it’s time to develop that compelling and killer ad that will attract wallet-out prospects.

    Another crucial thing is to have an end goal when writing your ad copy. To grab the attention of your prospects or clients is to think of developing a unique value proposition that makes you different from other plumbing contractors in the area.

    Use Geo-Targeting

    Geotargeting word concept

    Geo-targeting, also known as local PPC, is a plumbing marketing strategy crafted to target an audience within a specific geographical location. Utilize the best geo-targeting practices in Google Ads to create customized campaigns that will deliver your message to potential clients based on their geographic location.

    Geo-targeting can be beneficial in helping to optimize your performance. For instance, it helps you create an ad copy that determines the location-specific aspects like specific terms or keywords that only the local target market understands.

    As a result, your ads resonate more with users, and the higher your chances of increasing your click-through rate (CTR) and getting more qualified leads.

    Utilize Retargeting Ads

    How retargeting works

    A successful plumbing remarketing campaign strategy puts ads in front of users who are familiar with your website and convinces them to return and give your business a second chance.

    Retargeting ads can nurture your customer journey by engaging potential clients with content that assists them in re-consider your offer and seeing if it is suitable for them.

    Combine with Plumbing SEO

    PPC ads for plumbers should be used together with SEO.

    SEO data or information can inform your Google Ads data, as well as the other way round. For instance, PPC ads will help you know which keywords are generating or converting more leads. Such information can assist your plumbing website rank higher when utilizing SEO. Thus, running both a PPC and plumbing SEO campaign simultaneously can help your business achieve optimal results!

    Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business

    Digital Marketing Agency

    Managing your PPC ads involves a lot of things, including setting up, optimizing, and monitoring paid search campaigns. The process can be time-consuming and complex, especially for your in-house marketing teams that handle other sensibilities.

    To maximize the returns you get from your plumbing PPC campaigns and offer the most optimal results, and plumbers should consider hiring a plumbing marketing agency like Blackstorm Design + Marketing to manage their Google Ad campaigns.

    Here are some reasons why you need to trust us to manage PPC ads for your plumbing business:

    Save Time

    Businessman checking the time.

    As a plumber, you will save a lot of time needed for developing ads, creative assets and campaign setup, and managing your plumbing PPC campaign. This is particularly beneficial if you are new to plumbing ads.

    Get Instant Results

    Professional plumbing Google Ad agencies like Blactstorm Design + Marketing are experienced at generating desired results.

    Detailed, Transparent Reporting

    Digital Marketing Agency

    At Blackstorm Design + Marketing, we have all the technologies and tools to monitor your campaign accurately and offer progress reports.

    Frequently Asked Questions About Plumbing PPC

    Frequently Asked Questions

    What is plumbing PPC?

    If you want to increase the visibility of your plumbing company services online, then you need to invest in pay-per-click advertising campaigns. Every time a prospect searches on Google for local plumbers, your PPC ad will show up on top of the results listed.

    Is PPC for Plumbers Worth it?

    As the stiff competition for new clients continues, PPC ads for plumbers form one of the effective ways of getting in front of prospects looking for your plumbing services on the internet.

    Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency

    Pay Per Click Advertising

    Schedule a free discovery call with Blackstorm Design+ Marketing to learn how PPC ads can help grow your plumbing business today.

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Top 4 Proven Ways of Driving Traffic for Your Plumbing Website

How to get your plumbing website seen, drive more traffic and book more jobs online.

Website visitors to your plumbing website

So let’s just say you are a bidding plumber. You have ventured into the plumbing business on your own and designed that all-crucial plumbing website. It is your online storefront. No need for that brick-and-mortar office anymore. Nowadays, all you require are those virtual browsers –homeowners who are interested in the plumbing services you are offering.

But how do you attract such homeowners to your plumbing website?

The problem that most plumbers face isn’t about how they can start a blog or set up a plumbing website; it is about how they can drive relevant traffic to their site.

Word of mouth has conventionally been thought of as the most crucial way for local businesses, such as plumbing companies or HVAC, to gain new clients. But, times have changed. Studies show that over 90% of clients utilize the internet to find local services and products.

You might have invested in an engaging, well-designed plumbing website for your plumbing company.  But even the best website can’t attract new customers if it’s never been seen! So how do you make your plumbing or HVAC business get more visitors to your website and stand out from the competition? We offer the top four online marketing hacks below.

1. Plumbing SEO Tips to Boost Traffic to Your Website

Just built an awesome plumbing website? But what good does it bring if no prospect or client sees it?  These simple SEO tweaks and tricks will help you rank higher in Bing, Google, and other search engines and get your plumbing website seen.

The organic search results are typically natural results that show up on the search engine result page when a user types in an online search query.

If you want your plumbing business to rank in organic search results (how high up your HVAC or plumbing website appears in the natural results), you can utilize search engine optimization. SEO is a set of practices that make your plumbing website both user-friendly and search-engine friendly. Here are some SEO strategies you can use to improve your plumbing website ranking in organic search results:

  • Pick Relevant Keywords Related to Plumbing: You can utilize the keyword research tools (paid and free) to know keyword topics that are related to plumbing. These can assist you to understand the search terms or trends and offer you ideas on what to discuss on your plumbing website, which can be very crucial when figuring out where to start.
  • Website copy that utilizes phrases that prospects may be looking for, like [City Name] plumbing repair, or [ Name of the city] plumber
  • Create quality content regularly: Content is king. As long as you create great content on your plumbing website, you will keep prospects coming back for more and more.
  • Write guest posts: Guest posting for other plumbing websites is a good way to increase referral traffic, generate backlinks and increase your rankings on search engine results pages. The use of backlinks of your plumbing website’s reputation, particularly third-party, reputable websites.
  • Exchange backlinks: With so many plumbers trying to increase site traffic, there are countless opportunities for exchanging backlinks.

2. Use Paid Search Advertising to Drive Relevant Traffic to Your Plumbing Website

Advertising your plumbing services through social media, display, and social media ads can be a great way for increasing plumbing website traffic.  Paid search campaigns are key to growing your plumbing company. Why? Because it boosts the number of impressions your plumbing company obtains online. When a local property owner looks for relevant plumbing search terms, they will see your company at the top of search results. When your ads appear for the right keywords, potential clients will begin to recognize your brand name.

Paid search campaigns can convert your average browser into a potential client. When they are ready to take another step in their buying journey, they will already be familiar with your plumbing business. Then, when they are now ready to pick up their phone and call your business to fix your flooded basement, you will be the first plumber that they will think of.

Nowadays, the prominent results on most search engine result pages are paid search advertisements, also called Pay-Per-Click (PPC) ads. Such results come with an “Ad” label.

For maximum exposure in search results, your plumbing company should use both PPC and SEO. This improves your chance of getting noticed by prospects online, and it offers you a competitive advantage over other plumbing contractors online.

With plumbing paid search ad campaign, your business can:

  • Boosting Online Visibility: By securing higher rankings on Bing or Google, you can avoid your plumbing website from being drowned out by the competitors in searches that are related to your business.
  • Target the Right Market:  When you launch your ads, you can opt to target particular audiences by factors like demographics, location, device, and more. You can even target homeowners who had already visited your plumbing business.
  • Capture Traffic while working on your plumbing SEO: Higher organic results take a lot of time and effort to build. In the meantime, paid search advertising campaigns offer your plumbing business instant visibility; which helps prospects find your plumbing company even when it is not ranking on the first page of the search engine results page.

Here are some tips that can help you make the most out of your plumbing PPC campaigns:

  • Conduct comprehensive keyword research makes sure that you reach the right target audience while maximizing your ROI
  • Perform competitor research: Analyzing your rival’s PPC strategies can assist you to craft a strategy that makes your ads outrank them online.
  • Develop your design and copy: Creating an effective plumbing ad needs expertise in design and copywriting.
  • As your paid search campaign runs, continue testing your design, targeting, and copy while adjusting them based on your results.
  • Track your results: reporting and tracking the data on the outcomes of your campaign offers you data you can use to enhance the performance of your campaign.

3. Local SEO: Make Sure Your Plumbing Company is Accurately Listed on the Web

Besides the organic and paid search results, search engines like Google also feature local map results.

Such results show plumbers that are nearby or near the searcher’s location. This is another crucial way that plumbing companies such as your direct interested prospects to their websites.

If you want your plumbing business to show up in the map results, you should have accurate online directory listings. You should begin setting up your Bing places for business and Google My Business profiles, as Google pulls from this information for the map listings.  Next, make sure that your listings online are accurate and consistent on major directory sites such as YP.com and Yelp.

It’s crucial to maintain your key business details- your business name, address, and phone numbers, up-to-date across all online directory listings online.  Conflicting details or information can impact your position in local map search and local SEO results for your plumbing business. It can also confuse potential clients, which also hurts your business.

4. Social Media: Meet Prospects Where They Frequent Most

Your prospects are spending a significant amount of their time on social media networks. They are browsing Facebook to connect with their family or friends, checking on Twitter to see what’s trending, and watching YouTube videos for DIY tutorials and other videos.

By remaining active on social media platforms, your plumbing business has a good chance of grabbing the attention of your target market or audience. You can use organic and paid posts to reach potential clients, let them know about your plumbing company, and even convince them to take desired actions, like visiting your plumbing website.

Need Help Marketing Your Plumbing Company? Our Plumbing Marketing Professionals Can Help

Managing a comprehensive internet strategy for your plumbing or HVAC business on your own is daunting. With an ever-evolving online landscape, it can be simple to get left behind. Fortunately, Blackstorm Design + Marketing is here to help.

Our team of plumbing marketing experts can handle each aspect of your online marketing, from the design of your site to the online marketing campaigns that help your business obtain more visitors and new clients.

Incorporating the tips discussed above into your plumbing marketing strategy will have a huge impact on both paid and organic traffic for your plumbing website.  You will easily increase conversion rates and generate more qualified loads.

These plumber marketing ideas are only as good as what you implement of them. Take your time off to implement these strategies in your plumbing business and see your conversion rates skyrocket over time.

To build a great and successful plumbing company, you have to invest in a local advertising strategy. These plumbing marketing strategies above are some of the effective ways to achieve that.

If all of the above seems like too much work for you, don’t worry, you don’t have to carry all these burdens alone.  Your friends at Blackstorm Design + Marketing can help you with all plumbing advertising and marketing needs.

Schedule a free discovery call session with Blackstorm Design + Marketing and learn how we can work together to put your plumbing company on top today.

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The Relationship Between Online Reviews and Your Plumbing/HVAC/Electrical Marketing Strategy

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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