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Advertising Copywriting Marketing Traditional Marketing

Over 350 Of The Greatest Ad Headlines Ever Written

Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.

 

  1. “…The Amazing Thing, Of Course, Is The Speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 4 Kilograms Of Fluid And Fat In The Very First Weekend…”
  2. “I Had Been Overweight For 10 Years, So… My Friends Could Hardly Believe Their Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!”
  3. “I Lost My Bulges…And Saved Money Too”
  4. “Insider Information” – On Who’s Really Making Money – Plus Exactly How Those Businesses Operate
  5. “Last Friday…Was I Scared – My Boss Almost Fired Me!”
  6. “No Time For TAFE – Took College At Home Services”, Says Well-Known Author
  7. “Send Me To Any City In Australia. Take Away My Wallet. Give Me $100.00 For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money.”
  8. “Some Straight Talk About Vitamins And Your Sex Life”
  9. “You Kill That Story – Or I’ll Run You Out Of The State!”
  10. $80,000 In Prizes! Help Us Find The Name For These New Kitchens
  11. 10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same Time
  12. 12 Special Tax Strategies That Are Making Doctors Rich
  13. 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks
  14. 17 Stocks You Should Dump Right Away The Lowdown On Self-Publishing
  15. 38 Fun, Easy Ways To Earn $500 Next Weekend
  16. 47 Reasons Why It Would Have Paid You To Answer Your Ad A Few Months Ago
  17. 7 Steps To Freedom
  18. 7 Ways Long Distance Can Keep Your Head Above Water
  19. 7 Ways To Collect Your Unpaid Bills
  20. 9 Good Reasons To Choose Country Curtains Quality Sun Blinds And Beat The Scorching Heat This Summer
  21. A Breakthrough Idea For Those Who Want To Act In The Movies
  22. A Little Mistake Cost A Farmer $3,000 A Year
  23. A Startling Fact About Money
  24. A Wonderful Two Years’ Trip At Full Pay – But Only Man With Imagination Can Take It
  25. Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
  26. Advice To Wives Whose Husbands Don’t Save Money – By A Wife
  27. Alive With Pleasure
  28. Amazing New Titanic Commemorative Is Mint-Perfect And Even Bigger Than A Fifty Cent Piece!
  29. An Amazing Business You Can Carry In Your Pocket
  30. An Educated Failure
  31. An Open Letter To Every Overweight Person In Melbourne
  32. ..The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  33. Are They Being Promoted Right Over Your Head?
  34. Are We A Nation Of Low-Brows?
  35. Are You An Overeducated Underachiever?
  36. Are You Closing Your Eyes To The Profit Potential In 800 Services?
  37. Are You Ever Tongue-Tied At A Party?
  38. Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
  39. Are You Tired Of The Treatment You’re Getting?
  40. At 6 For 99 Cents, You Can Indulge Your Fantasies This Month
  41. At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!
  42. At Marina Mirage’s New Mexican Restaurant Your First Meal Is Free
  43. Attention: Home Services Owner, Don’t Buy Any Curtains Until You Read This
  44. Banking Secrets That Banks Don’t Want Published
  45. Brighten Your Dark Rooms In Less Than 1 Hour
  46. Brisbane Man Reveals A Shortcut To Authorship
  47. But What If You Could See Her Naked?
  48. Buy No Desk…Until You’ve Seen This Sensation Of The Business Show New “Energy Pill” Tested By The R.A.A.F. With Amazing Results
  49. By This Time Next Month, You Could Have A Global Data Communications Network
  50. Call Back These Great Moments At The Opera
  51. Can You Pass This Memory Test?
  52. Can Your Child Read These Words?
  53. Check The Kind Of Body You Want
  54. Confessions Of A Disbarred Lawyer
  55. Corporation Uses Magazine Articles As Marketing Key
  56. Dare To Be Rich!
  57. Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
  58. Did You Ever See A “Telegram” From Your Heart?
  59. Do You Do Any Of These Ten Embarrassing Things?
  60. Do You Have These Symptoms Of Nervous Exhaustion?
  61. Do You Make These Mistakes In English?
  62. Do You Make These Mistakes In Job Interviews?
  63. Do You Sincerely Want To Be Rich?
  64. Do Your Employees Work As Slowly As They Read?
  65. Doctor Discovers The Cellulite Dissolver
  66. Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  67. Does Uncle Sam Owe You Money You Don’t Even Know About
  68. Does Your Child Ever Embarrass You?
  69. Don’t Envy The Plumber – Be One
  70. Don’t Let Athlete’s Foot “Lay You Up”
  71. Don’t Try This With Any Other Copier
  72. Everywhere Women Are Raving About This Amazing New Shampoo!
  73. Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen
  74. Fatten Your Bank Account
  75. Financial Columnist Makes Unique Discovery
  76. For The Woman Who Is Older Than She Looks
  77. Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
  78. Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
  79. Free 1 Month Gym Membership Worth $79 With Every Pair Of Reebok Cross- Trainer Shoes. This Weekend Only.
  80. Free Book – Tells You 12 Secrets Of Better Lawn Care
  81. Free Kit Tells How To Take Better Photographs
  82. Free Report – “How To Increase Your Profits In A Recession.” Are You Too Busy Earning A Living To Make Any Money?
  83. Full Time Minister Finds Part Time Goldmine!
  84. Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor
  85. Get Out Of Debt In 90 Minutes Without Borrowing!
  86. Gold Coast Lawyer Discovers How To Make Money At Home Services With The Help Of The Federal Government
  87. Good News For Franchise Owners: Here’s How To Get Hundreds Of Qualified Leads At Half The Cost
  88. Great New Discovery Kills Kitchen Odors Quick! – Makes Indoor Air “Country- Fresh”
  89. Greatest Gold Mine Of Easy “Things-To-Make” Ever Crammed Into One Big Book
  90. Greed And Gouging In The Stock Market
  91. Guaranteed To Go Thru Ice, Mud Or Snow – Or We Pay The Tow!
  92. Hands That Look Lovelier In 24 Hours – Or Your Money Back
  93. Have A House You’ll Be Proud Of…With ColourMakers Range Of 362 Tiles And New Easy-To-Apply House Paint
  94. Have You A “Worry” Stock?
  95. Have You Ever Bowled A Strike And Said, “I’ve Got It!”?
  96. Have You Ever Said, “I Just Can’t Seem To Concentrate?”
  97. Have You Ever Seen A Grown Man Cry?
  98. Have You Ever Taken A Practice Golf Swing At A Dandelion?
  99. He Became Twice The Man At Half The Weight The Secret Of Being Wealthy
  100. He Was 240 Pounds Of Sweet Tooth
  101. Here Are 87 Surprise Ways To Get Money From Parliament House
  102. Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week.
  103. Here’s A Quick Way To Break Up A Cold
  104. Here’s A Way To Make Money That Has Never Yet Failed
  105. Here’s How To Find Out If Your Bank Is About To Go Bankrupt!
  106. How A “Fool Stunt” Made Me A Star Salesman
  107. How A New Discovery Made A Plain Girl Beautiful
  108. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  109. How Bad A Beating Are You Willing To Take To Own A New Car?
  110. How Come Some People Can Walk Up To A Blackjack Table And Always Walk Away A Winner
  111. How Do You Grow $1,000 Worth Of Food In A Garden This Small?
  112. How I Made A Fortune With A “Fool Idea”
  113. How I Made A Fortune With A “Fool Idea”
  114. How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s … “The Dangerous Years!”
  115. How Much Are You Losing To Deadbeats Right Now?
  116. How Much Is “Worker Tension” Costing Your Company?
  117. How Often Do You Hear Yourself Saying, “No, I Haven’t Read It; I’ve Been Meaning To!”
  118. How The Experts Buy And Sell Gold And Silver
  119. How The Way You Undress Reveals Your Personality
  120. How To Avoid Having Your Car Stolen This Summer On The Gold Coast
  121. How To Beat Tension Without Pills?
  122. How To Beat The Banks At Their Own Game
  123. How To Become Debt-Free And Stay That Way – Forever
  124. How To Burn Off Body Fat, Hour By Hour!
  125. How To Collect From Social Security At Any Age!
  126. How To Develop A Silver Tongue, A Golden Toucha Nd A Mind Like A Steel Trap
  127. How To Discover The Fortune Lying Hidden In Your Daily Paper
  128. How To Discover The Fortune That Lies Hidden In Your Head
  129. How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half!
  130. How To Discover What You Are Really Good At Again She Orders…”A Chicken Said, Please”
  131. How To Do Wonders With A Little Land!
  132. How To Double Your Income In Just 60 Days
  133. How To Find Someone To Love
  134. How To Flatten Your Tush
  135. How To Form Your Corporation Without A Lawyer For Under $50.00
  136. How To Get $373,500 Out Of A $30,000 House
  137. How To Get 12 Hours Out Of An 80-Hour Day
  138. How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
  139. How To Get A Grip On Audience Attention
  140. How To Get Free Advertising And Free Publicity
  141. How To Get Rich In Reading Classified Ads
  142. How To Get What The Australian Government Owes You!
  143. How To Give Your Children Extra Iron – These 3 Delicious Ways
  144. How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
  145. How To Improve Your Memory
  146. How To Make A Fortune Today Starting From Scratch!
  147. How To Make A Killing In Closeouts
  148. How To Make Money With Display Ads
  149. How To Make Money Writing Short Paragraphs
  150. How To Obtain Guaranteed Credit Anywhere In Australia
  151. How To Overcome The Body Chemical That Keeps You Fat!
  152. How To Own A $139,000 Investment Home Services From Only $35 Per Week And No Deposit
  153. How To Pay Less For Advertising While You Get More Orders
  154. How To Pay Zero Taxes!
  155. How To Plan Your House To Suit Yourself
  156. How To Push Your Resume To The Top Of The Stack
  157. How To Raise And Train Your Puppy
  158. How To Raise Venture Capital Without Losing Equity
  159. How To Raise Your Child’s IQ Before It Is Even Born.
  160. How To Rob Race Tracks Legally
  161. How To Start From “Scratch” And Become A P.O. Box Millionaire
  162. How To Take Out Stains…Use (Product X) And Follow These Easy Directions
  163. How To Turn $5000 Into $5,436 In Just 12 Months
  164. How To Turn Stumbling Blocks Into Stepping Stones
  165. How To Wake Up The Financial Genius Inside You
  166. How To Win Friends And Influence People
  167. How To Write A Business Letter
  168. How To Write A Good Advertisement
  169. How To Write A Hit Song And Sell It
  170. How To Write Copy That Will Make You Rich
  171. How You Can Eat More And Weight Less
  172. How You Can Legally Profit From “Insider” Information On The Stock Market
  173. How You Can Make Money With The Arabs
  174. How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
  175. I’d Like To Give This To May Fellow Men – While I Am Still Able To Help
  176. If You Can Lick A Stamp – You Can Lick Your Weight Problem
  177. If You Can Read And Write Simple English, I’ll Show You How To Make Real Money Selling Words
  178. If You Read Music You’ll Love Our Magazine
  179. If You Read Nothing Else – Read This
  180. If You Were Given $200,000 To Spend – Isn’t This The Kind Of (Type Of Product, But Not Brand Name) You Would Build
  181. If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time
  182. If Your Home Services Doesn’t Have An Alarm He’ll Break In In Just 10 Seconds. With A Wormald Back-To-Base Alarm He Won’t Even Try!
  183. Imagine Being Such A Great Lover Women Can See It In Your Eyes!
  184. Imagine Me…Holding An Audience Spellbound For 30 Minutes!
  185. Imagine Working Until 4:00am – And Loving Every Minute Of It!
  186. Important News For People Who Swore They Would Never Try Another Reducing Product
  187. Inventors, Strike Paydirt!
  188. Is The Life Of A Child Worth $1 To You?
  189. Is Your Home Services Picture-Poor?
  190. It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily
  191. It’s Crazy That A High School Dropout Would Make This Much Money
  192. It’s Easy To Cash In On Your Amazing Astrological Abilities
  193. It’s Easy To Cash In On Your Amazing Astrological Abilities
  194. Lawyers Reveal Legal Loopholes That Make Money
  195. Let Me Tell You How I Reduced For Keeps
  196. Life In The Fast Lane
  197. Little Leaks That Keep Men Poor
  198. Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is Selling So Cheap
  199. Look Great With Our Free Stylecut
  200. Lost For Words? Push The Buttons And Voila!
  201. Make Anyone Do Anything You Mentally Command – With Your Mind Alone!
  202. Make Extra Cash Writing Advertising Book Match Covers
  203. Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day!
  204. Mobile Money Maker
  205. Money-Saving Bargains From Australia’s Oldest Diamond Discount House
  206. Moneymaking Sledgehammer
  207. Movie Actor Reveals Amazing New Weight-Loss Breakthrough
  208. My Feet Were Killing Me…Until I Discovered The Miracle In Germany
  209. My Name Is Michael Trent…And I’d Like To Make A Confession!
  210. Need More Money?
  211. New Cake-Improver Gets You Compliments Galore!
  212. New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
  213. New Halley’s Comet “Silver Eagle” Is Totally Unique And Made Of Pure Silver!
  214. New Help For Not So Perfect Hair
  215. New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!
  216. New Pill Gives Almost Complete Relief From Arthritis Pain!
  217. New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
  218. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  219. New! Your Child Is The Star Of This Brand New Sesame Street Storybook!
  220. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood!
  221. No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail!
  222. Now Any Auto Repair Job Can Be “Duck Soup: For You
  223. Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck – Absolutely Guaranteed!
  224. Now! Own Queensland Land This Easy Way…$10 Down And $10 A Month
  225. Often A Bridesmaid, Never A Bride
  226. One Place-Setting Free For Every Three You Buy!
  227. One Transaction Can Make You Independent For The Rest Of Your Life
  228. Own A Business Of Your Choice Without Investing 1 Cent
  229. Phone Wizard
  230. Pierced By 421 Nails…Retains Full Air Pressure
  231. Pregnant? The Sooner You Know, The Better.
  232. Profits That Lie Hidden In Your Farm
  233. Reduce Office Turnover By 100%
  234. Reduce While You Sleep
  235. Released At Last – 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!
  236. Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t?
  237. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  238. Save 20 Cents On 2 Cans Of Blueberry Sauce – Limited Offer
  239. Science Has Finally Counterfeited A Perfect Diamond!
  240. Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
  241. Sell Your Product On National Television For A Percentage Of Profit
  242. Six Types Of Investors – Which Group Are You In?
  243. Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
  244. Some Straight Talk About Earning Extra Income
  245. Some Straight Talk About Vitamins And Your Sex Life
  246. Speak Spanish Like A Diplomat
  247. Stop Dreaming And Start Making Money Free Giant Cookie
    How To Get Out Of The Rat Race And Into The Chips
  248. Sunshine Coast Man Swears Under Oath That His New “Energy Pill” Does Not Contain Cocaine Or Any Other Illegal Stimulant – “It’s A Food, Not A Drug,” Says Joe Bloggs
  249. Suppose This Happened On Your Wedding Day!
  250. Sydney Lawyer Reveals The Insiders Way To Get Even
  251. Take Any 3 Of These Kitchen Appliances – For Only $8.95 (Values Up To $15.95)
  252. Take This 1-Minute Test – Of An Amazing New Kind Of Shaving Cream
  253. Test Your Ability To Ever Grow Up
  254. Tested Advertising Methods
  255. The “10 Quickest Ways” To Get More Customers
  256. The $112,000 Housewife
  257. The 5 Most Costly Mistakes In Business – How Many Are You Making Right Now?
  258. The Amazing “Face-Life-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery
  259. The Amazing “Magic Mud” Used By A Top Tv Doctor Who Doesn’t Believe In Plastic Surgery!
  260. The Amazing $10.00 Fake Diamond That Will Fool 9 Out Of 10 Jewellers
  261. The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
  262. The Amazing Diet Secret Of A Desperate Housewife
  263. The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
  264. The Amazing Grafton “Wrinkle Eraser” Discovered By A Top Oriental Chemist
  265. The Amazing Lost Money Secret Of The U.S. Government
  266. The Amazing Money-Making Power Of Pac-Man And His Friends!
  267. The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly
  268. The Amazing Secrets Of The Hottest Investment Of The Last 5 Years!
  269. The Art Of Selling By Telephone
  270. The Child Who Won The Hearts Of All
  271. The Chinese Secrets Of Weight Control
  272. The Crimes We Commit Against Our Stomachs
  273. The Deaf Now Hear Whispers
  274. The Inside Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth
  275. The Last 2 Hours Are The Longest – And Those Are The 2 Hours You Save
  276. The Lazy Man’s Way To Riches
  277. The Machine That Peels Off Kilograms While You Sit Back And Enjoy It
  278. The Man With The “Grasshopper Mind”
  279. The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
  280. The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It Every Month. Why?
  281. The Most Expensive Mistake Of Your Life
  282. The Other Side Of The Story On Rock Hudson
  283. The Passport To Riches
  284. The People Who Read This Book Will End Up With Your Money
  285. The Secret Of Bowling Strikes
  286. The Secret Of Having Good Luck
  287. The Secret Of How Australia’s Number One Handicapper “Stole” Over $1,000,000 From The Racetracks Last Year
  288. The Secret Of Making People Like You
  289. The Secret Of Making People Like You
  290. The Secret Of Perfect Putting
  291. The Secret Of Sticking To Your Diet
  292. The Secret Of Teaching Yourself Music
  293. The Truth About Getting Rich The Book On Who Owns Whom
  294. The Ugly Truth About Your New Car
  295. There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth”
  296. They Laughed When I Sat Down At The Piano – But When I Started To Play!
  297. They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First
  298. Think And Grow Rich
  299. This Almost-Magical Lamp Lights Highway Turns Before You Make Them
  300. This Is Marie Antoinette – Riding To Her Death
  301. This Pen ”Burps” Before It Drinks – But Never Afterwards!
  302. Thousands Have This Priceless Gift – But Never Discover It!
  303. Thousands Now Play Who Never Thought They Could
  304. Three Powerful Reasons You Should Come To My Seminar
  305. Throw Away Your Oars!
  306. To Men Who Want To Quit Work Someday
  307. To People Who Want To Write – But Can’t Get Started
  308. To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits
  309. ..Add $10,000 To Your Estate – For The Price Of A New Hat
  310. Tom Mccahill Says: “The Appliance Repair Field Is So Uncrowded It’s Almost Lonely”
  311. Too Busy Earning A Living To Make Any Money?
  312. Using A Lawyer May Be Dangerous To Your Wealth
  313. Vita-Mix Makes Juice 12 Times Faster Than Other Juicers – And 400% More Nutritious
  314. Want To Be A Legal Investigator?
  315. Want To Be An Airline Flight Attendant?
  316. Want To Lose Some Weight?
  317. Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck Or Car More Than 10,000 Kilometers Per Year
  318. Wanted: Your Old Shredder. Get A Minimum $700 Trade In On Our New Models
  319. Watch Your Weight And Inches Disappear
  320. We’re Looking For People To Write Children’s Books
  321. What Everybody Ought To Know… About This Stock And Bond Business
  322. What Would You Rather Do This Evening: Watch Tv Or Make Some Real Money?
  323. What’s Wrong With This Picture?
  324. What’s Your Best Chance Of Earning $50,000 A Year By The Time You Are 30?
  325. What’s Your Best Chance To Make Money In Real Estate Today? The Answer Below May Surprise You.
  326. When Doctors “Feel Rotten” This Is What They Do
  327. Where The Money Is And How To Get It
  328. Where You Can Go In A Good Used Car
  329. Which Of These 5 Skin Problems Do You Have?
  330. Which Of These 5 Skin Troubles Would You Like To End?
  331. Who Else Wants A Screen Star Figure?
  332. Who Else Wants Lighter Cake – In Half The Mixing Time?
  333. Who Else Wants To Make Big Money In Electronics
  334. Who’s Making A Bundle?
  335. Whose Fault When Children Disobey?
  336. Why (X Brand) Bulbs Give You More Light This Year
  337. Why Are We Giving You These $18.50 Delicious Macadamia Nut Chocolates – For Free?
  338. Why People On The Queensland Are Healthier, Less Overweight, Stay Young Longer, Live Longer Than People Of Any Other State In Australia
  339. Why Some Foods “Explode” In Your Stomach
  340. Why Some Foods Explode In Your Stomach
  341. Why Some People Almost Always Make Money In The Stock Market
  342. Why These Vitamins Can Make You Feel Peppier
  343. Winning At The Races May Not Be Your Idea Of Fun, But…
  344. World Poker Champ Sells Secrets For $9.95
  345. Would You Like To Take In $140 After Supper?
  346. You Can Laugh At Money Worries If You Follow This Simple Plan
  347. You Can Only Go So Far On Bs
  348. You Can’t Become Rich In Your Pocket Until You Become Rich In Your Mind!
  349. You Don’t Have To Die To Collect On Your Insurance Policy
  350. You Don’t Know Me, I Realize…But I Want You To Have This Before It’s Too Late
  351. You Never Saw Such Letters As Harry And I Got About Our Pears
  352. You’ll Just Love The Way This Diet Pill Works!
  353. Your TV Fixed In 4 Days Or It’s Free
Categories
Advertising Facebook Inbound Marketing Lead Generation PPC

Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)

These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.

If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.

Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.

A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.

A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.

For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.

Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.

In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

 

Categories
Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.

While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.

Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.

The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.

If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.

Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.

Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.

Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.

If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.

Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.

Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.

Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

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Advertising Facebook Funnel Paid Traffic PPC Uncategorized

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are rewarding if done well. This is because of the flexibility that Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.

However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.

But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.

So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.

But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.

To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.

Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.

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Advertising Paid Traffic PPC

Improve Your PPC Strategies by Bidding on Competitors Keywords

Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print) from that of your competitors.

The search engines are very different from legacy media as most of your ads will be placed alongside those of the competition. For instance, when someone searches for a particular book, the ads will include listings from Barnes & Noble, Amazon, and your local retail business. As such, you will all be competing for the same click, which makes things harder for everyone.

In the world of PPC advertising, bidding on competitor brand names can be a lucrative strategy. However, we at BlackStorm have learned that as easy and as enticing as it may be to take away a competitors traffic, it can create some problems with the quality score.

If you have ever tried to bid on someone’s brand name, then you know that Google will hit you with poor quality scores. Their logic is that someone searching for Walmart stores near me” would be interested in Walmart and not Target. As such, Target would get hit with poor quality scores for bidding on Walmart keywords.

Nonetheless, there may still be a few legitimate reasons to bid on your competition’s brand names. Maybe you just got into the market and need visibility or maybe you intend to capitalize on some confusion between your brand and that of the competition. Regardless of your reasons, you can target competitor brand keywords and manage to get decent quality scores and score some visitors. Here are some of the most effective ways to bid on the competition’s brand keywords:

Bid on Misspellings

If your competitor has an easily misspelled or a hard to spell brand, you need to gather all the possible keywords and place your bids. Most of the search engines do not understand misspellings and it may not be clear to them if you intend to find the real brand or something else. Once there is confusion, your ad has a higher probability of getting a decent score and being listed.

For instance:
If a searcher were to type in “esurance” while looking for the auto insurance company but ended up typing “ensurance”, the company still shows up on the search engine as the number one ad.

However, the second advert is awkward and is probably the result of dynamic keyword insertion. Still, it has used the searched keyword twice and this has made the search engines bold these out, making them stand out from the others. They are also using more site links as compared to the other advertisers. You would have to read the ad carefully to know that it has nothing to do with the company Esurance. However, most users will simply click the bolded result and visit the site rather than the website they intended to.

Bid on Cancel Keywords

This is one of those tips that could completely revolutionize your PPC competitor keyword strategies.

I do not believe you can find a better way of targeting disgruntled clients of the competition than by bidding on keywords they are likely to use when they intend to cancel their subscriptions.

This is not only smart but is also very effective at ensuring that you never get hit with the poor quality scores that you are likely to get when bidding on competitor keywords. For instance:

Most competitor keywords will get you quality scores no higher than 2, which the search engines are highly unlikely to list on the search results.

However, cancel keywords are a different kettle of fish:

You can get have your scores jump from as low as 2 to something between 4-5 and in some instances even 10. What is even better, cancel keywords tend to get above average click-through rates and drive leads.

If you are in the contractual or service industry taking advantage of cancel keyword can significantly improve your strategies.

Employ All the Weapons Available

At Blackstorm we always say that you are never going to be better than your competition if you do not have great ad copy. The best way of doing this is to provide reasons for the searcher to choose you and to always have a better offer. There are many advertisers that have won the battle for clicks by offering super deals and exclusive offers not found anywhere else.

Writing creative ad copy will also go a long way in improving your click-through rates. For instance, in the example below, Olive Garden gets really creative when targeting the keyword Applebee’s.

They have been so clever that Bing ads gave them annotations on the search engine results showing that they have had 100k visitors in the last month and that they have 205,900 twitter followers.

While it is impossible to control ad notations, ad extensions can be controlled. With good ad extensions, your ad will stand out more on the results. Still, you will have to get your ad to the top of the page before the search engines will show your ad extensions. But, having them show on the results can be a game changer.

Take for instance a search “Adgooroo” a search intelligence tool.

Adgooroo has neglected to bid on their brand and Spyfu has jumped in to bid on it. With their Google+ extensions and callout extension, their ad stands out on the page and they must be getting clicks. You could also use location and call extension on competitor ads. Imagine if the searcher learns that the competitor is a better fit for their needs than the company they were searching for.

Always do anything in your power to give the searcher a reason to click or call your business rather than that of a competitor. All being said, competitor campaigns can a solid source of high converting leads, sales or quality traffic.

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Advertising Paid Traffic PPC

The Types Of Content That Really Works With Your PPC Campaigns

What Type Of Info Really Sells Your PPC Audience?

When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s success. This is really important especially if you’re a B2C eCommerce advertiser. Remember you have to stand out to maintain them. But how? We got a few tips for you. Read on!

Customized Attention

With the growth of the internet and advancement in technology, it’s very easy to want to automate your services. But by all means, don’t. Adding a little bit of personalized attention to each of your clients gives them a sense of belonging. It makes them feel you care. This could be anything from free consultation services for the first purchases, a specialist guide every so often, face to face appointments with the sales team, etc.

Easy Accessibility To Price Quotes

The reason as to why a client clicks on your website is because they are interested in what you offer and would probably want to make a purchase. But they can’t go ahead with it if they aren’t sure of how much it will cost them. And that’s why you should always offer a solution for them; providing a price quote calculation sheet on your page. This will be so convenient given that same products together with their various add-ons can cost a little bit differently depending on what the customer wants. Give them the liberty to decide what they want to be included and they will forever be indebted to you.

Provide A Comparison Chart With Your Competitors

This will be mainly effective if only you are the market leader in your segment. It not only gives you the confidence to step forward but also acts as a source of credibility to both your present and potential customers. Who wouldn’t want to be associated with the most sought product with unique qualities and components?

If you choose this way, however, ensure to attractively parade it on your landing page, with as much creativity as possible. You have to convince your audience to choose you over others and that isn’t an easy task.

Free Trials

Anything that’s free has always been attractive. Take advantage of that fact and use it to lure audiences to your product or service. You can, for instance, start with a free sample for the first purchase as a way of converting prospects into potential leads and hopefully long term clients. It’s literally hard to resist spending on a particularly good product/service once you have experienced it.

Valuable Details

People will always stick around where they find valuable information that they can use to improve their lives. So if nothing else seems to work well for you, try your campaign from this angle. You can start by providing a PDF guide or eBook concerning specific consumer-related issues and how they can be solved. There’s no better way to make more sales than avoiding to be too salesy!

There you have it! What else has worked for you? Feel free to share with us in the comment section below!

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Advertising Paid Traffic PPC

6 Things You Could Be Doing Wrong in Your PPC Campaign

Having problems with your PPC campaign?

Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign.

Plus, you could be making any of these 8 mistakes, listed below:

No Solid Goal Or Strategy

The first thing you need to do is establish a clear goal, a vital part of any marketing campaign. Getting ads on Google is, unfortunately, not enough to set the tone. Plan for a specific goal or strategy and base your PPC around it.

You Don’t Track Conversions

Having a conversion tracking system turns your ad campaign into autopilot mode. Without it, you’ll be flying in blind not knowing whether you’ve hit your metrics or not. The bottom line? Adding tracking codes is relatively simple, but clients and businesses often fail to see their value or importance.

Loose Campaign Structure

Keep the ad campaign tight and close up any and all loose ends. A classic example of a poor structure includes having too many broad matches under one roof, or not matching brand PPCs with brand keywords.

A good PPC manager will take a look at the campaign structure and shore up any weaknesses. Not doing so is a precursor to low, unsatisfactory results.

Unattractive Landing Page

Your campaign may have a killer ad copy, the right keywords, and a good overall structure, but do you have an equally compelling landing page?

Landing pages are like storefronts that attract your customers. A well-maintained, organized and compelling one brings in visitors, which increase the chances of a sale.

Your Ad Copy is Mediocre

Invest in creating a good ad copy as it’s instrumental to your success. An attractive landing page, sound campaign structure, and ad copies form the triumvirate of any PPC campaign.

What makes an ad copy great? It must be able to tell the users what you want them to do and the benefits of them doing it. Moreover, it must be done with a few characters or fillers as possible.

Passive Campaign Management

Many businesses think that PPC is a passive marketing campaign, but they couldn’t be more wrong. Setting it up is just the first step in the ad process. Managers who know better will fine-tune the PPC’s details, optimizing ad copies, keywords, bids while keeping an eye on the important metrics.

Don’t hand the project to a junior-level marketing staff; instead, hire an experienced manager who will know how to run the ad campaign from start to finish.

Why Am I Still Failing?

Despite all your best intentions, your PPC can still fail. The truth is, even the best ad campaigns can still go down the drain. What you can do is constantly monitor the data and try to troubleshoot the problem.

Is PPC Right For Your Business?

So you may have tried a couple of ad campaigns, but none of them are meeting the goals. You’ve tried everything, but the numbers aren’t favorable. What then?

Truth is, there’s a slim chance that PPC isn’t a right fit for your particular campaign, industry or business. But before you wave the white flag, exhaust all available options and make sure you have a good ad copy, landing page and structure.

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Advertising Paid Traffic PPC

Pros and Cons of Using PPC Advertising as a Marketing Strategy

With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising methods used by both small and big businesses currently is PPC advertising. PPC stands for pay-per-click advertising, and while more and more business owners are drawn to it, there are challenges that come with it. Here are some of the benefits that come with PPC advertising, as well as some of the challenges you may face while using it as a marketing strategy.

1. Leverage on Data Received

One of the most important benefits of PPC advertising is its ability to gather vast and unlimited data on a brand. With PPC advertising, you get access to real time data showing your performance on online platforms. With this unlimited information, a prudent business owner can be able to consider a marketing strategy that exposes their brand more and cut out those that do not seem to work. The data you receive can also be useful in knowing what to optimise on your website in terms of content. With good SEO, you can increase your search engine visibility and rank higher on platforms such as Google.

2. Benefits for Niche-Specific Businesses

Another benefit of PPC advertising is that it allows a business owner to redirect their marketing strategy towards a specialised niche. With the data you receive from your advertising, you can tailor your website content and campaigns towards a preferred target audience, this may not be easily done with traditional advertising methods such as billboards or print media. It is also easier to find out who exactly consumes your content based on the number of clicks on the ads that you put out. This way, you can monetise your business accordingly.

3. Real Time Results

One of the reasons why PPC advertising has gained traction in the recent past is because of its ability to provide almost instant results for whoever is looking for metrics to benefit their business. For example, with Google AdWords, you can easily put up and ad and get the metrics you require the next day. It is also easy to come up with a campaign strategy and set up ads instantly. This not only saves your business time but also money spent waiting for a traditional advertiser to do an ad for you.

With all the pros that come with PPC advertising, the reality is that it is not all that glamorous. While the pros certainly outweigh the cons, it is advisable that any business owner pay attention to the following challenges so as to come up with better strategies for marketing using PPC advertising.

1. Data Might Be Overwhelming

For a small business owner, one of the challenges you may experience is sieving through the data you receive through PPC advertising to retain only that which is necessary. While a lot of data is beneficial for your brand in terms of strategy, you might end up with data which is not useful. This is where the help of a professional comes in handy to assist you in finding use in all the data you accumulate.

2. Extra Work

To be able to hack PPC advertising as a business owner, you have to have knowledge in marketing, content creation as well as data analysis. To be an all-round marketer is not easy, and most business owners trust their PPC advertising with reliable professionals who are a one-stop shop to handle these aspects of marketing.

3. Keeping Abreast with Changes in Digital Advertising

For most business owners, staying ahead of the curve is not an easy thing to do. The digital marketing space is mot an easy one to navigate. However, you can put in extra work by keeping abreast with updates and best practices in PPC advertising. For example, google AdWords has daily updates, which means you have to stay on top of your game at all times.

With PPC advertising, it is easy to see returns but all this comes with a price. However, for any dedicated business owner, developing workable strategies can make PPC advertising work to your advantage. Working with professional advertising agencies is also crucial if you need a helping hand.

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Advertising Paid Traffic PPC

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you can use is pay-per-click advertising. Also commonly referred to as PPC advertising, this can be a good option for any small business. Here are 7 top benefits for anyone looking to use PPC advertising for their business.

1. Increase Traffic to Your Website

One of the main advantages of PPC advertising is that it increases the amount of traffic to your website and related pages. If you strategically have the paid advertisement on the first page of a search engine such as Google, this could be all you need to increase your online visibility in no time.

2. Boost Your Sales

With increased visibility, thanks to paid advertisements, you can be able to translate the views you get into a customer base. If you offer quality products or services, chances are that your audience will buy from you and spread the news to others looking for the same products or services.

3. Monitor Your Advertising Expenses

With PPC advertising, any small business owner can be able to control their expenditure when it comes to advertising costs. Because PPC advertising allows you to pay for your advertising costs as you go along, you do not have to pay for those adverts that are underperforming. The good news is that you can always change your campaign strategy along the way and incur no losses.

4. Pay Only After Clicks

Another benefit of using PPC advertising is that you do not have to worry about keyword bidding wars. All you have to do is wait and pay after someone clicks on an ad on your website. This is cost-effective in the long-term.

5. Monitor Ad Performance More Efficiently

For most business owners, monitoring ad performance is difficult with traditional advertising. However, with PPC advertising, you can rest easy and monitor how your advertisements are performing in real-time. With he real time data that you get, you can proceed with a specific ad strategy or shift to one that markets your business better.

6. Enhance Your Brand Recognition

One of the best ways of enhancing your brand recognition is by remarketing your brand over and over again. For most small business owners, this is as easy as remarketing their brand using their PPC advertising. It is not only effective as the brand will stay in the mind of a potential customer, but this strategy is also cost-effective.

7. Ease of Use

Unlike certain traditional methods of advertising, PPC is effective in that it is easy to create and use. The fact that you can easily come up with one yourself also makes it a plus for small businesses.

If you want to try out PPC advertising for your own business, working with a professional marketing agency can work wonders for your business.

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Advertising Digital Marketing Inbound Marketing Outbound Marketing PPC SEO Traditional Marketing

What is Outbound vs Inbound Marketing?

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need to know in this post.

What Is Outbound Marketing?

Outbound marketing is the process in which marketers and influencers campaign for products or services to presumably potential customers, regardless of whether the “customers” are interested in the campaigns or not. In this case, a marketer pushes a brand outwardly by creating adverts that he/she hopes has the potential to generate new business leads and attract customers.

Examples of outbound marketing include TV/radio commercials, digital adverts on websites, paid social media ads, cold calls, and the print media- flyers, newspapers, and magazines. In all these platforms, the marketer buys the attention of prospective clients and doesn’t necessarily get it.

What Is Inbound Marketing?

In this marketing technique, a marketer draws the attention of prospective customers who are actually in need of a given product or service. Unlike in outbound marketing where a brand pushes itself onto an audience, inbound marketing has customers searching for and finding a brand that they feel will best serve their interests.

Examples of inbound marketing include SEO, blogging, opt-in email marketing, social media, and content marketing. Here, attention isn’t bought; the marketer earns the attention of prospective customers by using creative, informative, and high-quality online content.

Inbound vs. Outbound Marketing: Other Key Differences.

From the definitions above, it would be clear to many that inbound marketing is more contemporary and effective than outbound marketing. But if you are a business owner or manager- or a newbie marketer for that matter, you need to understand this topic a little bit better. So, what are the key differences between inbound and outbound marketing?

Campaign platforms.

In inbound marketing, you use the campaign platforms that you own and can control. These include your Facebook or Instagram page, your business website or a personal blog, and your YouTube channel.

In outbound marketing, on the other hand, you don’t necessarily own or control the media platforms you campaign on. You have to pay a second party- newspapers, magazines, billboard companies, etc.- to carry your content yet you have no control over how it is published.

If you rely on spam emails and cold calls, technology has made it possible for people to block unwanted calls and messages.

Ability to turn customers to promoters.

After charming new and existing customers with your creative inbound techniques and then delivering quality products and services, the chances of turning those customers into volunteer brand promoters are very high. Think of a well-edited and informative YouTube video, for example; satisfied customers will readily recommend it to their friends. In addition, Facebook and Twitter posts are easily sharable on social media.

The same cannot be said about outbound marketing: After all, not many people like ads by the way. Pushing unwanted sales onto people may get you a few conversions here and there but that would probably be the end of those customers’ engagement with your brand. Even worse, outbound marketing gives clients very limited feedback options.

Value for money.

Inbound marketing means that you only reach out to audiences who really need your services. These are people who will convert to loyal customers at the drop of a hat.

Outbound marketing means spending money on campaigns that may or may not generate any new business leads. You might spend too much and get extremely low yields.

According to recent reports by CRM Daily, inbound marketing generates more than 3000 percent of the leads that outbound marketing techniques make.

ROI tracking.

If you use several outbound techniques and then make some new leads, you won’t be able to tell which techniques worked and which ones failed. You cannot really track how good or bad your returns on investments are.

Inbound marketing, on the other hand, is easy to track how well a strategy is doing and how competitive it is amongst other techniques. You, therefore, can opt to only invest in the techniques that bring you significant returns.

And, unsurprisingly, businesses who use inbound marketing report over 25 percent growth in their marketing ROI.

Leveraging the Benefits of Inbound Marketing through SEO Marketing

Modern customers search for services and products online, mostly on Google. They find their preferred content by searching for relevant keywords on Google or any other search engine. If customers are to find your products or services, therefore, your online content needs to optimize the most relevant keywords in your niche. That is where search engine optimization (SEO) comes in.

SEO marketing makes it easy for prospective clients to find you after searching for keywords that are relevant to your niche/content. Setting up Pay-Per-Click (PPC) campaigns on Google AdWords is one of the SEO techniques that will make your content highly visible on Google. You can always turn to WordStream’s Keyword Grouping Tool for help in setting up Google Adword campaigns for different keywords.

Another key technique is publishing comprehensive and quality content on your website at all times. The content needs to be long enough to answer all the questions that your potential online visitors could have, but not too long to bore or exhaust the reader. It should be consistently compelling in order to keep the reader hooked. Remember that if the reader can’t find quality on your website, he or she will find it from your competitors.

The Bottom line

The more the content you publish, the more the keywords your website will have, and the higher it will rank on Google.