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Advertising AdWords Google Ads Local Marketing Marketing Paid Advertising Paid Traffic PPC

5 Plumbing + HVAC Ads Hacks That Will Help Your Business Book More Jobs

How does your plumbing + HVAC business stand out in a very competitive market?

Plumbing + HVAC ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no plumbing + HVAC company wins.

With so many options available, clients are more concerned about the value offered by these plumbing + HVAC contractors. Effective marketing for plumbing + HVAC is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive plumbing + HVAC ad is what will make clients/prospects to call you for services. This post will explore five kinds of plumbing + HVAC ads designed to offer more value and help your plumbing + HVAC business to stand out in the crowded market.

1. Weather Specific Plumbing + HVAC Ads

Is your plumbing + HVAC business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the plumbing + HVAC, and as a consequence, offer job opportunities for plumbing + HVAC companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free plumbing + HVAC inspections to determine the viability of a company or homeowner’s plumbing + HVAC system even before the harsh weather season starts.

2. Seasonal Plumbing + HVAC Ads

More like the weather-specific ads, these plumbing + HVAC ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by plumbing + HVAC company hired at the right time. These plumbing + HVAC ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Plumbing + HVAC Ads

If your plumbing + HVAC business use energy-efficient or green materials, this can be a great selling proposition for your plumbing + HVAC ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their plumbing + HVAC system. Green plumbing + HVAC techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While plumbing + HVAC ads cannot display the whole portfolio of your past projects, you can use them to showcase high-profile plumbing + HVAC projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of plumbing + HVAC ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your plumbing + HVAC system is safe during winter, tips on how to deal with minor plumbing + HVAC leaks, or a guide to selecting professional plumbing + HVAC contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the plumbing + HVAC ads that you can use to generate leads for your business. If your business is not using plumbing + HVAC PPC ads, then you are on the verge of losing leads and clients. Please know that plumbing + HVAC PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your plumbing + HVAC services within your jurisdiction.

Start Your Plumbing + HVAC PPC Ads Now

We have received numerous complaints from Plumbing + HVAC companies who tried to do plumbing + HVAC ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Plumbing + HVAC Marketing, we have hired a group of Google Certified Professionals who can help your business run successful plumbing + HVAC campaign. If you need help to implement profitable plumbing + HVAC PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

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Advertising AdWords Digital Marketing Lead Generation Roofing

PPC for Roofing Contractors: How to Make Most out of Your Paid Search Marketing Campaigns.

 

Improve the visibility of your roofing website, get new leads, and book more jobs with PPC ads. 

Google Ads (Adwords) is a crucial marketing medium available to roofers throughout the U.S, as long as it is appropriately utilized. On the flip side, it can be a waste of your marketing dollars if managed by a novice roofing marketer without prior experience in paid search marketing campaigns. Getting leads, converting clients, and attracting clicks is the ultimate goal of many roofing contractors online, and achieving any of these objectives needs marketing savvy, leave alone the three tactics stated above.

Pay per Click advertising is an integral part of a comprehensive internet marketing strategy that brings instant results. You can achieve various goals with PPC, and some of the main reasons why roofers need to use these ads are driving relevant traffic to your roofing website, improving visibility, increasing conversions, and getting new leads. In the long run, however, most roofers use such ads to grow their business online. While PPC is simple to execute, it requires some preparation and planning; fortunately, this post will show you how to make most of your roofing PPC campaigns.

How to Create a Successful Roofing PPC Campaign in 8 Simple Steps

Start by Optimizing Your Roofing Website

Before you launch any roofing PPC campaign, you must look back and craft a useful landing page that will resonate with your ad. Here is why it’s so crucial; when property owners’ click on your PPC ad, it is because your ad content intrigued them and they want to explore more. If the link they click directs them to a generic or unrelated page in your site, like your homepage, that prospect is likely to bounce and go to your competitors.

A click on a roofing PPC ad portrays a willingness to explore more about your ad, which explains why you need to create a landing page that coincides with the content in your ads. For example, if you are running a PPC ad providing free roof inspections to homeowners, then your landing pages should provide more details about the offer or something else that resonates with content in the advertisement.

Besides, you should optimize your landing page for performance because if property owners 

Click on the ad only to be directed to a page that loads slowly, or is hard to navigate, then they are likely to bounce back. Invest your time now to improve conversions so that property owners who will come later will be able to follow through. Here are a few tips that you can use to maximize your roofing website conversions:

    • Use compelling and clear calls to action

 

 

    • Write attention-grabbing and persuasive headlines

 

    • Write copy that’s straightforward and clear

 

    • Use images and videos strategically to retain the attention

 

    • Make information simple to digest by using stand-out quotations, bullet s, and visuals.

 

Research Your Roofing Keywords and Select Them Wisely

Keyword research is a crucial element of a successful roofing PPC campaign because it is the lifeline of the whole process. Without keywords, search engines like Google or Bing will not know when to display your roofing ads. Besides, selecting the appropriate keywords can guarantee the success of your roofing PPC campaigns and help you achieve a higher click-through rate, more traffic, and conversions.

Here are a few tips that will help you get the right keywords for your PPC campaign;

    • Examine the keywords your competitors are using

 

    • Consider what you would search if you were a property owner looking for roofing services or products

 

    • Use keyword research tools to refine your search for appropriate roofing key phrases

 

    • Be more specific with your keywords rather than generic or vague

 

    • Select local keywords when possible

 

Another crucial aspect of keyword research is negative keywords because these will exclude the keywords that you don’t want to use in your campaign. For example, you want to promote a roof repair service but don’t sell roofs, and then you would use tents as a negative keyword to exclude searches for that product.

Choose a Bidding Strategy

There are various bidding options that roofer can choose from, and picking the correct one will depend on several factors, including your PPC management experience, budget, and objectives. One of the first options you will have is to decide whether to use automated or manual bidding. If you are new to roofing PPC, it is advisable that you start with manual bidding as it allows setting a cap on the cost of each click. The major drawback of manual bidding is that it does not give you a chance to optimize your bids.

On the other hand, automated bidding reduces the time you spend managing your PPC campaign, but you will be required to pay more. When it comes to automated biding, you will have several bidding strategies available to help you make most out of your roofing PPC campaign.

On Google Adwords, such bidding strategies include:

    • Cost-Per-Click: Here, you will pay Google every time a prospect/ client clicks on your ad.

 

    • Cost per thousand viewable impressions (vCPM) bidding:  You pay Google each time your ad appears one thousand times to prospects/ clients.

 

    • Cost per Acquisition (CPA) bidding:  You will pay Google every time a prospect clicks on your ad, but the amount of money to be paid will be determined by the cost of acquiring a client in your niche or a similar conversion trend from your roofing website.

 

    • Cost-per-view:   You will pay Google each time your video ad is viewed or engaged in YouTube.

 

Necessarily, you can choose any of the above-discussed strategies depending on whether your goal is to increase traffic, visibility, or conversions.

Set Your Budget

Budget is a crucial part of any roofing PPC campaign, but the good thing with this type of advertising is that you can still work with a limited budget, and you can control the dollars you spend on the ad. In fact, if you are just starting out with PPC and don’t have enough marketing dollars to dish around, you can even get started with a minimum investment of $30. When setting your budget, it is crucial that you look at your competitors and the right roofing keywords that you want to target. Unless you have a huge marketing budget, you should always look for ways to optimize your campaign to prevent wastage spend.

Create Your Landing Pages 

Landing pages are crucial to the success of your roofing PPC campaign since they are the pages that provide answers or solutions to prospects /clients. While you might be tempted to link your ad with the homepage of your roofing website that will offer a poor user experience because it will not give users the exact answers they are looking for.

Instead, create landing pages around specific keywords to give in-depth details about your ad content.

When you answer a prospect’s question, you just don’t give them details; you prove to them that you are a reliable and smart source of information in the roofing industry. That implies they can trust you, and once they believe in you, they can quickly become clients.

Write a Killer Roofing Ad

Once you have crafted your landing page, decide on a bidding strategy and budget, and carefully select your roofing keywords, now, creating your killer ad is finally here. One of the crucial things to remember is to keep it brief and to the point since you do not have much room or time to grab the prospects.

Another vital thing is to have an end goal in mind and write an ad copy based on that goal. For example, if you want to increase sales during a storm or hail damage period, your ad should reflect a roof repair or installation storm damage sale. You need to be creative to grab the attention, pique property owner’s curiosity and hold their interest.

To help grab property owners’ attention, think of a unique value proposition that will make your ad stand out from others, and describe how your service or product will benefit them in one sentence. Now that you have created a killer ad make sure you encourage customers to take action after reading your ad.

Don’t Forget the Call to Action.

Now that you have grabbed the attention of prospects, you can motivate them to convert using a clear call to action. ”Call now,” “schedule a consultation,” and “register now” are persuasive examples of compelling, clear calls to action that tell prospects exactly what to do to become clients. While it may appear redundant to have a CTA on an ad, they assist in acquiring clicks and, by extension, customers.

Without a call to action, there is no reason for running the ad because it merely tells clients what to do next. The call to action should be sweet and brief, but it must also be concise, compelling, and clear.

Track Your Ads to Ensure Performance.

Once your roofing PPC campaign is set up, and you are working hard to improve conversions, your work does not end. This is when the real work begins, which includes monitoring your ads, measuring performance, and making tweaks as necessary to improve results. Part of the reasons why PPC is vital to the roofing marketing industry is because it is simple to track results. You can know the exact times your ad appears somewhere, the number of clicks, and who clicks on your ad. With all that data, you can make most of your roofing PPC campaign and improve other marketing tools.

Some of the most crucial metrics in roofing PPC are click-through rate, bounce rate, and impressions. Impressions refer to the number of times your ad has appeared in searches. The term “impression” refers to a prospect/ client viewing your ad.

Click-Through Rate (CTR) refers to the percentage of prospects who click on your ad after seeing it. So, if a prospect sees your ad but doesn’t click, it is just an impression. If your chance sees and clicks on your ad, then that goes towards increasing your CTR. Your goal should be to obtain a high CTR as possible.

Lastly, the bounce rate is the number of prospects who see and click on your ad but leave without doing anything on your site. Generally, a higher bounce rate of over 90% implies that people are not getting what they want from your roofing website, and you are offering a poor user experience. You need to go back to the drawing board and revise your PPC ads to lower the bounce rate and get more leads/ clients online.

 

BlackStorm Roofing Marketing Manages PPC Accounts Every Day

PPC can be overly daunting because it needs some knowledge of how the process works, research, and planning if you want to make most of your campaigns. The important things to remember include choosing a bidding strategy, setting a budget, and optimizing your landing pages. Then comes the laborious task of researching and selecting the right keywords.

At BlackStorm Roofing Marketing, we have a team of passionate PPC experts who continuously meet and surpass the expectations of our clients, and they want to offer the same for your roofing business! We stay abreast of the latest PPC news so that we can use the new trends and strategies to help your roofing business earn more money.

If you want to make most of your PPC campaign, work with a roofing marketing agency that understands your business and has a track record of helping roofers improve their PPC advertising campaign performance. When you partner with us, we will help your business get more booked jobs and leads through PPC as we have helped thousands of roofing contractors throughout the country.

From selecting the right keywords to the ad copy, competition analysis to customer interest, and many things are bound to change in the roofing market. That’s why you need to hire an agency that will stay abreast of these changes to succeed in PPC advertising.

If you need help growing your roofing business online with PPC strategies that work, then schedule a free strategy session with our growth experts today.

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Advertising Digital Marketing Marketing Roofing

SuperEasy Ways Roofers Can Use to Get Found on Alexa Almost Instantly

 

Give Your Roofing Business a Voice, Stay ahead of the Competition and Book More jobs with Alexa

Hey, Alexa, where can I find an experienced roofing contractor near me?

In the modern roofing landscape, most of your clients are finding your business online through Google. They turn to Google and type roof replacement (service type) contractor in (name of the city or town).

But now, with the rising popularity of Alexa, the rules of the game are slowly changing. Why? 

Because local voice search is the new norm, and thus roofing contractors must optimize their websites to get found on Alexa, Siri, and Google Home Assistants.

Here are a few suggestions why you must get found on Alexa when crafting your local roofing marketing strategy, as well as surefire tips you can implement today to make your business voice ready.

Why is Getting Found on Alexa Important for Roofing Contractors?

While some property owners still use Google’s search bar, the dramatic shift to using Alexa is becoming prominent. From smart home devices, like Google Home to Amazon Echo, property owners are no longer using the search bar to get their roofing questions answered. Instead, they use a voice-enabled device to ask them. But the words they speak are very different from the keywords you have been using on your internet marketing strategy for years.

For Instance, if they want to find a roofer, they will ask, Alexa, who is an experienced roofing contractor near me? As opposed to typing in the search bar, “roofing contractor in Murfreesboro.” They could also ask questions like “Who can I hire to replace my roof?” or “is there someone near me who can fix my roof?”

So the secret to success in today’s voice search world is to think about the type of questions property owners are asking and then incorporating them in your online marketing strategy accordingly.

3 Ways Roofers can use to get found on Alexa for free

So, major roofing contractors have been investing in voice search and reaping maximum benefits. But all they do is to fix or repair roofs, just like your business. So, if they are booking more jobs via Alexa, what is stopping you?

Much like having a mobile-friendly roofing website or an app, voice activation is also another platform worth considering, and being found in Alexa is as crucial as being found on a tablet, desktop, or mobile. Here are three tips that will help you get started with Alexa:

Alexa skills kit

Amazon has compiled an excellent guide to help your business get involved with voice. Just like building a roofing website or app, there are guidelines to consider and rules to follow. It incorporates their voice design guide, which takes you through all the stages of the design process.

You will need to think about questions that property owners will ask and the way your design will answer, and this ultimate guide to ensure that your interaction feels natural, answers accurately, and offers excellent service. Consider partnering with a reputable roofing marketing agency for more support.

Schema Markup

As a roofer, you need to make sure that your business is showing up in voice search results. One excellent way of achieving this is by using structured data known as schema markup.

Schema assists search engines in understanding the content of your roofing website. When direct queries are asked in Alexa, such as “where can I get the best roofer near me?” 

Correct schema markup will assist your roofing business to show up in search results on Alexa.

Understanding Intent and Conversational Content

Your content is paramount for success in voice search. Question asked on Alexa and Siri are more structured than the typed ones. We talk as if to a partner or friend. As a roofing contractor, you need to make sure that your content answers questions that property owners might have naturally. Write informative, conversational content.

Try to know the intent behind each query. If the user is requesting to know about the differences between a roof replacement and roof installation, they might be looking for your services. If they want to know how much it costs to fix a roof, then they have more intent to book a roofing job.

Make sure that your content will incorporate long-tail keywords that will be relevant to the searcher’s intent.

Alexa is here to stay. Make sure that your roofing business gets found on Alexa and book more jobs today.

How can Roofing Contractors Optimize for Amazon Alexa?

Alexa has the highest percentage of the total smart speaker’s market share. However, it only occupies 25% of the overall voice search market share when you consider devices like (computers, games console, and phones amongst others)

Alexa gets your local roofing business details, reviews, and photos from two primary sources. Yelp offers most of your local business details, reviews, and photos for the Alexa search. So, if you optimize your Yelp listing, your roofing business will easily get found on Alexa.

Let’s make sure that your roofing business is optimized for voice search and get found on Alexa by prospects.

At BlackStorm we are Roofing Marketing Pros, our mission is to empower and educate roofing contractors like you to understand your options to make better business decisions that will increase your sales and grow your roofing business. We develop effective internet marketing solutions that convert leads and drive relevant traffic to your business. Stop losing qualified leads to your rivals. Schedule a free strategy session with our experts to make your roofing business get found on Alexa today!

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Advertising Content Marketing Digital Marketing HVAC Plumbing

What makes a great Plumbing and HVAC slogan?

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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Advertising Lead Generation Roofing

7 Low-Cost Ways of Acquiring Roofing Leads with PPC Ads

 

Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies, but one method outshines them all, which is PPC ads. It is an effective method, where your roofing business can be placed in front of property owners that require roofing services.  

Keeping Google Ads spend low while driving maximum conversions is the ultimate goal of any `roofing marketer. Although roofing PPC can be useful, it can also eat your marketing dollars if you don’t come up with ways of maintaining a high ROI and reducing costs.

Cost per acquisition, which measures the average spend of acquiring one lead, is one of the crucial metrics to look out for any roofing PPC campaign. It is based on real, individual conversions.

Reducing your cost per acquisition helps to cut your marketing budget, sounds good, right?

But if you are going to lower your CPA, you need first to do some diligence because Google will take your dollars, whether you know about cost per acquisition or not.

What will lower your roofing PPC budget?

 
Review Your Locations

One major cause of why roofers waste their marketing dollars on Google Ads is non-converting locations. As a roofer, you might be tempted to target as many areas as possible, but targeting too broadly means that you will be placing your ads to uninterested prospects and spending money on unqualified clicks. You can be more tactical in retargeting locations by looking at geographical data at the granular level. That way you will instantly know ways of lowering your roofing Google Ads spend 

Once you have identified the least converting regions, you can minimize or switch off the bids for the affected areas. Targeting your roofing PPC to a specific location can help you to lower your cost of acquiring leads.

 
Pay Close Attention to Search Engine Optimization

Significant strategies and concepts like roofing SEO services come into play when we are discussing reducing your spend on Google ads, particularly keywords because they form the backbone of any successful PPC campaign.

So, if you want to get most out of your roofing marketing efforts, pay close attention conversion rate optimization and ranking your site on top of SERPs.

Google ads are lead generation machines that can be altered or influenced to produce desired results. Thus, getting qualified leads and higher conversions.

If you diligently follow the basics of CRO and SEO, you can reduce your cost of acquiring new leads. If you want to dive deeper, feel free to contact our roofing SEO experts for assistance.

 
Capture Lost Leads with Retargeting

When a homeowner needs a new roof, they will do some research online, ask for recommendations from family or friends and shop around for the best price before they finally make a decision. Many times a potential client is willing to contact your roofing business, but along the way, something pops up and distracts him from doing that. With roofing retargeting, you can win that lost lead back to convert.

Retargeting is the right way of acquiring more qualified roofing leads at a reduced rate because they are already warm; they have already checked in your roofing website.

 
Use Videos for Your Roofing Ads

Since prospects have short concentration spans, using a video to showcase your roofing services might keep your business ahead of the competition and boost your conversions. Roofing videos tend to give real-time experience, without leaving to the imagination. Therefore, by using videos, your business stands a good chance of enjoying higher conversions and reducing its Google ads spend.

 
Capitalize on Mobile

With the advancement in technology comes an increase in smartphone use. This implies that many of your clients will be using mobile phones to engage with your roofing business. So, how do you optimize your roofing website to give a pleasant experience to mobile users?

Most roofers tend to focus on more website ads that are optimized for desktops, without knowing that the vast potential lies in mobile advertising.

Focusing more on mobile-friendly sites comes with its benefits; for example, you can use in-apps to target particular clients. These can lead to higher conversion rates and a steady stream of qualified leads-reduced cost of acquiring such leads.

Improve Your Roofing Website Performance

If your business has a poorly-designed roofing website, prospects will not spend much time looking for your services. Therefore, you have to create a more exceptional user experience so that prospects would love to stay on your website and learn more about your roofing services.

Monitor your website loading speed regularly to make it appealing to prospects. If a potential client comes across a roofing site that loads slowly, they will likely leave to your competitors.

Lastly, check your roofing website compatibility with various screen sizes, browsers, and mobile devices. 

Use Different Marketing Platforms

In the world of roofing marketing- the more prospects you reach, the higher conversion you will get at the end of each day. To achieve this, you need to use various platforms like Facebook ads, LinkedIn ads, Google Ads, and Amazon Ads. This will make sure that you have an extended reach and more opportunities of converting prospects into clients in the shortest time possible.

Both Google and Facebook ads have adapted to the people’s searching trends, and they have modified their adverts according to ensure they achieve desired objectives. Likewise, you need to consider other advertising channels to make sure that you are reaching the right prospects. 

What Next? Scale Your Roofing Business

Since the goal of any marketing campaign is to lower costs and improve ROI, we trust that the tips discussed in this post will help you grow your roofing business through Google Ads.

Just know that your roofing company’s success and profits depend on improving your conversions, so it is incredibly crucial to assess how many conversions you generate against what you spend for each click.

 

If your roofing business is struggling to run high-converting PPC ads, kindly schedule a free strategy session with our experts today for assistance!

 

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Advertising Branding Graphic Design Roofing Uncategorized

The Importance of Your Roofing Logo Design

Building a business involves a wide range of factors that can easily cause you to overlook the importance of making your roofing logo a top priority.
You may subconsciously ignore any voice within you that seeks to give a logo of some importance.
Such a voice is, of course, worth listening to because a logo is as important as every vital aspect of your business. As part and parcel of your business, a logo has the potential to make your brand successful in the same way good quality products and positive referrals would.
So, let’s take a look at the reasons behind the importance of a logo. First and foremost, a logo is a captivating feature that also projects a positive first impression, functions as your brand’s identity foundation, sticks to the mind, helps your brand to stand out among competitors, enhances brand loyalty, and your audience wants to see it.
Let’s find out in detail how each of these reasons is important when it comes to designing a roofing logo for your business:

It’s captivating

Today’s consumers have an attention deficit when it comes to products they find on the market. In response to that habit, companies have resulted in strategizing the best ways possible to grab their customers’ attention as fast as possible. For instance, in under only 2 seconds, a good roofing logo design can captivate potential customers’ attention and convince them to consider hiring your roofing design and logo creators.
A logo doesn’t only captivate the attention of people who see it, it also communicates the core values of a company in a special way. A solid logo is the best way to solve the problem of a short attention span that consumers generally have. An excellent logo equals a great first impression.

It creates a positive first impression.

At first glance, your logo has to be convincing because it’s the initial way your company introduces itself to consumers. A well-designed logo gets easily embraced by potential consumers. However, if the logo is out of touch, it will instead alienate these customers and ruin your business before it even kicks off.
A good first impression attracts everyone with roofing needs to come for your roofing logo design services. It’ll send them a convincing message about your business. A befitting logo projects your company as an authority in the professional roofing space. That’s exactly what consumers are looking for.

It’s the foundation of your brand’s identity.

For branding to be sustainable and successful, it has to sell a company by bringing forth a story that would have a powerful impact on the customers’ emotions.
Though a logo design is only one aspect that makes a company’s brand, it’s the foundation on which the narrative of the entire company is constructed.
Other elements like fans, colors, and tone, that paint the picture of the brand are built on a logo.
Consumers usually consider your logo an important symbol of trust in your materials, business letterhead, landing pages, business card, and so on. A logo creates a potentially powerful brand identity.

It sticks to the mind.

Your logo is the first image that comes to mind when people think of your company. It’s the face of your company.
Customers use logos as a symbol to recognize your brand. As a business person, you’ll want consumers and potential ones to develop an instant connection with your logo and register it in their memory. When a logo is awesome, people turn to like and associate with it, especially if its brand is of good quality.
A well-designed logo is not only visual but also aesthetically captivating enough to trigger a positive picture of your brand even more than the name of your company.
Let’s face it, some of your audience will possibly not remember the name of your business ( something you personally don’t like at all), but that’s human nature. But for your logo, their memory will register it, making it difficult to forget when they need your product or service.

It helps you stand out among competitors.

Let your logo symbolize your company more uniquely its competitors, and consumers will lean towards your brand. For example, your city may have as many as 50 quality roofers like your company’s, but if your logo depicts an eco-friendly company, your consumers will notice and be attracted. However, make sure your green earthly design is aesthetically appealing.
Online visitors to your page and those offline judge your brand logo based on whether it communicates your company as professional, worthy of their trust, efficient, or the reverse. So, your logo should portray how relaxed, fun, professional, and innovative your brand is, and that begins with the right icon, fonts, and everything else.

It enhances brand loyalty.

You’re already aware that consumers are dying for consistency because you’re a consumer of other brands too. The popularity of your brand will grow and spread the image of your logo to more and more consumers who will rate your brand higher and develop trust in it. That’s how big brands with widely recognizable and loved logos explode in popularity and revenue.
Have you ever been shopping for workout gear and suddenly moved towards a Nike gear just because you suddenly sighted its Nike logo? The magic is, you’re already loyal to Nike and trust it. The logo is well-designed, and their products are authentic, and that’s what the logo wins your trust and loyalty.
So, build an attractive logo, and customers would love it, trust it, come for your products or services and keep coming back for more. Their first connection with your brand will be your logo.

Your audience wants to see it.

Your audience expects to see your logo first when it comes to communication, products, or anything else from your brand. Your logo should be at the forefront and center of every marketing material that you put out, for example, flyers, business cards, advertisements, service vehicles, etc.
A business without a logo at all or without one that stands out won’t actually be memorable.

Your Takeaway

So, now you understand that if you create a business without a logo, your brand will be missing its soul. Consider a logo inevitable if you want to build a business that is successful and sustainable.

Are you wondering how to get a professionally unique logo for your brand?

BlackStorm is your go-to company to find top-notch graphic artists that’ll build the logo your brand deserves. Our logo creators and branding designers have a terrific track record in creating suitable logos for all categories of companies. They’ll create a unique image of your company that represents its best qualities and appeal.
We’re readily available to help you create your roofing logo design and build your brand. Contact us today, and let’s start right away.

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Advertising Copywriting Marketing Traditional Marketing

Over 350 Of The Greatest Ad Headlines Ever Written

Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.

 

  1. “…The Amazing Thing, Of Course, Is The Speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 4 Kilograms Of Fluid And Fat In The Very First Weekend…”
  2. “I Had Been Overweight For 10 Years, So… My Friends Could Hardly Believe Their Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!”
  3. “I Lost My Bulges…And Saved Money Too”
  4. “Insider Information” – On Who’s Really Making Money – Plus Exactly How Those Businesses Operate
  5. “Last Friday…Was I Scared – My Boss Almost Fired Me!”
  6. “No Time For TAFE – Took College At Home Service”, Says Well-Known Author
  7. “Send Me To Any City In Australia. Take Away My Wallet. Give Me $100.00 For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money.”
  8. “Some Straight Talk About Vitamins And Your Sex Life”
  9. “You Kill That Story – Or I’ll Run You Out Of The State!”
  10. $80,000 In Prizes! Help Us Find The Name For These New Kitchens
  11. 10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same Time
  12. 12 Special Tax Strategies That Are Making Doctors Rich
  13. 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks
  14. 17 Stocks You Should Dump Right Away The Lowdown On Self-Publishing
  15. 38 Fun, Easy Ways To Earn $500 Next Weekend
  16. 47 Reasons Why It Would Have Paid You To Answer Your Ad A Few Months Ago
  17. 7 Steps To Freedom
  18. 7 Ways Long Distance Can Keep Your Head Above Water
  19. 7 Ways To Collect Your Unpaid Bills
  20. 9 Good Reasons To Choose Country Curtains Quality Sun Blinds And Beat The Scorching Heat This Summer
  21. A Breakthrough Idea For Those Who Want To Act In The Movies
  22. A Little Mistake Cost A Farmer $3,000 A Year
  23. A Startling Fact About Money
  24. A Wonderful Two Years’ Trip At Full Pay – But Only Man With Imagination Can Take It
  25. Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
  26. Advice To Wives Whose Husbands Don’t Save Money – By A Wife
  27. Alive With Pleasure
  28. Amazing New Titanic Commemorative Is Mint-Perfect And Even Bigger Than A Fifty Cent Piece!
  29. An Amazing Business You Can Carry In Your Pocket
  30. An Educated Failure
  31. An Open Letter To Every Overweight Person In Melbourne
  32. ..The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  33. Are They Being Promoted Right Over Your Head?
  34. Are We A Nation Of Low-Brows?
  35. Are You An Overeducated Underachiever?
  36. Are You Closing Your Eyes To The Profit Potential In 800 Services?
  37. Are You Ever Tongue-Tied At A Party?
  38. Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
  39. Are You Tired Of The Treatment You’re Getting?
  40. At 6 For 99 Cents, You Can Indulge Your Fantasies This Month
  41. At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!
  42. At Marina Mirage’s New Mexican Restaurant Your First Meal Is Free
  43. Attention: Home Service Owner, Don’t Buy Any Curtains Until You Read This
  44. Banking Secrets That Banks Don’t Want Published
  45. Brighten Your Dark Rooms In Less Than 1 Hour
  46. Brisbane Man Reveals A Shortcut To Authorship
  47. But What If You Could See Her Naked?
  48. Buy No Desk…Until You’ve Seen This Sensation Of The Business Show New “Energy Pill” Tested By The R.A.A.F. With Amazing Results
  49. By This Time Next Month, You Could Have A Global Data Communications Network
  50. Call Back These Great Moments At The Opera
  51. Can You Pass This Memory Test?
  52. Can Your Child Read These Words?
  53. Check The Kind Of Body You Want
  54. Confessions Of A Disbarred Lawyer
  55. Corporation Uses Magazine Articles As Marketing Key
  56. Dare To Be Rich!
  57. Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
  58. Did You Ever See A “Telegram” From Your Heart?
  59. Do You Do Any Of These Ten Embarrassing Things?
  60. Do You Have These Symptoms Of Nervous Exhaustion?
  61. Do You Make These Mistakes In English?
  62. Do You Make These Mistakes In Job Interviews?
  63. Do You Sincerely Want To Be Rich?
  64. Do Your Employees Work As Slowly As They Read?
  65. Doctor Discovers The Cellulite Dissolver
  66. Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  67. Does Uncle Sam Owe You Money You Don’t Even Know About
  68. Does Your Child Ever Embarrass You?
  69. Don’t Envy The Plumber – Be One
  70. Don’t Let Athlete’s Foot “Lay You Up”
  71. Don’t Try This With Any Other Copier
  72. Everywhere Women Are Raving About This Amazing New Shampoo!
  73. Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen
  74. Fatten Your Bank Account
  75. Financial Columnist Makes Unique Discovery
  76. For The Woman Who Is Older Than She Looks
  77. Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
  78. Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
  79. Free 1 Month Gym Membership Worth $79 With Every Pair Of Reebok Cross- Trainer Shoes. This Weekend Only.
  80. Free Book – Tells You 12 Secrets Of Better Lawn Care
  81. Free Kit Tells How To Take Better Photographs
  82. Free Report – “How To Increase Your Profits In A Recession.” Are You Too Busy Earning A Living To Make Any Money?
  83. Full Time Minister Finds Part Time Goldmine!
  84. Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor
  85. Get Out Of Debt In 90 Minutes Without Borrowing!
  86. Gold Coast Lawyer Discovers How To Make Money At Home Service With The Help Of The Federal Government
  87. Good News For Franchise Owners: Here’s How To Get Hundreds Of Qualified Leads At Half The Cost
  88. Great New Discovery Kills Kitchen Odors Quick! – Makes Indoor Air “Country- Fresh”
  89. Greatest Gold Mine Of Easy “Things-To-Make” Ever Crammed Into One Big Book
  90. Greed And Gouging In The Stock Market
  91. Guaranteed To Go Thru Ice, Mud Or Snow – Or We Pay The Tow!
  92. Hands That Look Lovelier In 24 Hours – Or Your Money Back
  93. Have A House You’ll Be Proud Of…With ColourMakers Range Of 362 Tiles And New Easy-To-Apply House Paint
  94. Have You A “Worry” Stock?
  95. Have You Ever Bowled A Strike And Said, “I’ve Got It!”?
  96. Have You Ever Said, “I Just Can’t Seem To Concentrate?”
  97. Have You Ever Seen A Grown Man Cry?
  98. Have You Ever Taken A Practice Golf Swing At A Dandelion?
  99. He Became Twice The Man At Half The Weight The Secret Of Being Wealthy
  100. He Was 240 Pounds Of Sweet Tooth
  101. Here Are 87 Surprise Ways To Get Money From Parliament House
  102. Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week.
  103. Here’s A Quick Way To Break Up A Cold
  104. Here’s A Way To Make Money That Has Never Yet Failed
  105. Here’s How To Find Out If Your Bank Is About To Go Bankrupt!
  106. How A “Fool Stunt” Made Me A Star Salesman
  107. How A New Discovery Made A Plain Girl Beautiful
  108. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  109. How Bad A Beating Are You Willing To Take To Own A New Car?
  110. How Come Some People Can Walk Up To A Blackjack Table And Always Walk Away A Winner
  111. How Do You Grow $1,000 Worth Of Food In A Garden This Small?
  112. How I Made A Fortune With A “Fool Idea”
  113. How I Made A Fortune With A “Fool Idea”
  114. How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s … “The Dangerous Years!”
  115. How Much Are You Losing To Deadbeats Right Now?
  116. How Much Is “Worker Tension” Costing Your Company?
  117. How Often Do You Hear Yourself Saying, “No, I Haven’t Read It; I’ve Been Meaning To!”
  118. How The Experts Buy And Sell Gold And Silver
  119. How The Way You Undress Reveals Your Personality
  120. How To Avoid Having Your Car Stolen This Summer On The Gold Coast
  121. How To Beat Tension Without Pills?
  122. How To Beat The Banks At Their Own Game
  123. How To Become Debt-Free And Stay That Way – Forever
  124. How To Burn Off Body Fat, Hour By Hour!
  125. How To Collect From Social Security At Any Age!
  126. How To Develop A Silver Tongue, A Golden Toucha Nd A Mind Like A Steel Trap
  127. How To Discover The Fortune Lying Hidden In Your Daily Paper
  128. How To Discover The Fortune That Lies Hidden In Your Head
  129. How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half!
  130. How To Discover What You Are Really Good At Again She Orders…”A Chicken Said, Please”
  131. How To Do Wonders With A Little Land!
  132. How To Double Your Income In Just 60 Days
  133. How To Find Someone To Love
  134. How To Flatten Your Tush
  135. How To Form Your Corporation Without A Lawyer For Under $50.00
  136. How To Get $373,500 Out Of A $30,000 House
  137. How To Get 12 Hours Out Of An 80-Hour Day
  138. How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
  139. How To Get A Grip On Audience Attention
  140. How To Get Free Advertising And Free Publicity
  141. How To Get Rich In Reading Classified Ads
  142. How To Get What The Australian Government Owes You!
  143. How To Give Your Children Extra Iron – These 3 Delicious Ways
  144. How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
  145. How To Improve Your Memory
  146. How To Make A Fortune Today Starting From Scratch!
  147. How To Make A Killing In Closeouts
  148. How To Make Money With Display Ads
  149. How To Make Money Writing Short Paragraphs
  150. How To Obtain Guaranteed Credit Anywhere In Australia
  151. How To Overcome The Body Chemical That Keeps You Fat!
  152. How To Own A $139,000 Investment Home Service From Only $35 Per Week And No Deposit
  153. How To Pay Less For Advertising While You Get More Orders
  154. How To Pay Zero Taxes!
  155. How To Plan Your House To Suit Yourself
  156. How To Push Your Resume To The Top Of The Stack
  157. How To Raise And Train Your Puppy
  158. How To Raise Venture Capital Without Losing Equity
  159. How To Raise Your Child’s IQ Before It Is Even Born.
  160. How To Rob Race Tracks Legally
  161. How To Start From “Scratch” And Become A P.O. Box Millionaire
  162. How To Take Out Stains…Use (Product X) And Follow These Easy Directions
  163. How To Turn $5000 Into $5,436 In Just 12 Months
  164. How To Turn Stumbling Blocks Into Stepping Stones
  165. How To Wake Up The Financial Genius Inside You
  166. How To Win Friends And Influence People
  167. How To Write A Business Letter
  168. How To Write A Good Advertisement
  169. How To Write A Hit Song And Sell It
  170. How To Write Copy That Will Make You Rich
  171. How You Can Eat More And Weight Less
  172. How You Can Legally Profit From “Insider” Information On The Stock Market
  173. How You Can Make Money With The Arabs
  174. How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
  175. I’d Like To Give This To May Fellow Men – While I Am Still Able To Help
  176. If You Can Lick A Stamp – You Can Lick Your Weight Problem
  177. If You Can Read And Write Simple English, I’ll Show You How To Make Real Money Selling Words
  178. If You Read Music You’ll Love Our Magazine
  179. If You Read Nothing Else – Read This
  180. If You Were Given $200,000 To Spend – Isn’t This The Kind Of (Type Of Product, But Not Brand Name) You Would Build
  181. If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time
  182. If Your Home Service Doesn’t Have An Alarm He’ll Break In In Just 10 Seconds. With A Wormald Back-To-Base Alarm He Won’t Even Try!
  183. Imagine Being Such A Great Lover Women Can See It In Your Eyes!
  184. Imagine Me…Holding An Audience Spellbound For 30 Minutes!
  185. Imagine Working Until 4:00am – And Loving Every Minute Of It!
  186. Important News For People Who Swore They Would Never Try Another Reducing Product
  187. Inventors, Strike Paydirt!
  188. Is The Life Of A Child Worth $1 To You?
  189. Is Your Home Service Picture-Poor?
  190. It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily
  191. It’s Crazy That A High School Dropout Would Make This Much Money
  192. It’s Easy To Cash In On Your Amazing Astrological Abilities
  193. It’s Easy To Cash In On Your Amazing Astrological Abilities
  194. Lawyers Reveal Legal Loopholes That Make Money
  195. Let Me Tell You How I Reduced For Keeps
  196. Life In The Fast Lane
  197. Little Leaks That Keep Men Poor
  198. Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is Selling So Cheap
  199. Look Great With Our Free Stylecut
  200. Lost For Words? Push The Buttons And Voila!
  201. Make Anyone Do Anything You Mentally Command – With Your Mind Alone!
  202. Make Extra Cash Writing Advertising Book Match Covers
  203. Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day!
  204. Mobile Money Maker
  205. Money-Saving Bargains From Australia’s Oldest Diamond Discount House
  206. Moneymaking Sledgehammer
  207. Movie Actor Reveals Amazing New Weight-Loss Breakthrough
  208. My Feet Were Killing Me…Until I Discovered The Miracle In Germany
  209. My Name Is Michael Trent…And I’d Like To Make A Confession!
  210. Need More Money?
  211. New Cake-Improver Gets You Compliments Galore!
  212. New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
  213. New Halley’s Comet “Silver Eagle” Is Totally Unique And Made Of Pure Silver!
  214. New Help For Not So Perfect Hair
  215. New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!
  216. New Pill Gives Almost Complete Relief From Arthritis Pain!
  217. New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
  218. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  219. New! Your Child Is The Star Of This Brand New Sesame Street Storybook!
  220. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood!
  221. No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail!
  222. Now Any Auto Repair Job Can Be “Duck Soup: For You
  223. Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck – Absolutely Guaranteed!
  224. Now! Own Queensland Land This Easy Way…$10 Down And $10 A Month
  225. Often A Bridesmaid, Never A Bride
  226. One Place-Setting Free For Every Three You Buy!
  227. One Transaction Can Make You Independent For The Rest Of Your Life
  228. Own A Business Of Your Choice Without Investing 1 Cent
  229. Phone Wizard
  230. Pierced By 421 Nails…Retains Full Air Pressure
  231. Pregnant? The Sooner You Know, The Better.
  232. Profits That Lie Hidden In Your Farm
  233. Reduce Office Turnover By 100%
  234. Reduce While You Sleep
  235. Released At Last – 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!
  236. Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t?
  237. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  238. Save 20 Cents On 2 Cans Of Blueberry Sauce – Limited Offer
  239. Science Has Finally Counterfeited A Perfect Diamond!
  240. Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
  241. Sell Your Product On National Television For A Percentage Of Profit
  242. Six Types Of Investors – Which Group Are You In?
  243. Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
  244. Some Straight Talk About Earning Extra Income
  245. Some Straight Talk About Vitamins And Your Sex Life
  246. Speak Spanish Like A Diplomat
  247. Stop Dreaming And Start Making Money Free Giant Cookie
    How To Get Out Of The Rat Race And Into The Chips
  248. Sunshine Coast Man Swears Under Oath That His New “Energy Pill” Does Not Contain Cocaine Or Any Other Illegal Stimulant – “It’s A Food, Not A Drug,” Says Joe Bloggs
  249. Suppose This Happened On Your Wedding Day!
  250. Sydney Lawyer Reveals The Insiders Way To Get Even
  251. Take Any 3 Of These Kitchen Appliances – For Only $8.95 (Values Up To $15.95)
  252. Take This 1-Minute Test – Of An Amazing New Kind Of Shaving Cream
  253. Test Your Ability To Ever Grow Up
  254. Tested Advertising Methods
  255. The “10 Quickest Ways” To Get More Customers
  256. The $112,000 Housewife
  257. The 5 Most Costly Mistakes In Business – How Many Are You Making Right Now?
  258. The Amazing “Face-Life-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery
  259. The Amazing “Magic Mud” Used By A Top Tv Doctor Who Doesn’t Believe In Plastic Surgery!
  260. The Amazing $10.00 Fake Diamond That Will Fool 9 Out Of 10 Jewellers
  261. The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
  262. The Amazing Diet Secret Of A Desperate Housewife
  263. The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
  264. The Amazing Grafton “Wrinkle Eraser” Discovered By A Top Oriental Chemist
  265. The Amazing Lost Money Secret Of The U.S. Government
  266. The Amazing Money-Making Power Of Pac-Man And His Friends!
  267. The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly
  268. The Amazing Secrets Of The Hottest Investment Of The Last 5 Years!
  269. The Art Of Selling By Telephone
  270. The Child Who Won The Hearts Of All
  271. The Chinese Secrets Of Weight Control
  272. The Crimes We Commit Against Our Stomachs
  273. The Deaf Now Hear Whispers
  274. The Inside Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth
  275. The Last 2 Hours Are The Longest – And Those Are The 2 Hours You Save
  276. The Lazy Man’s Way To Riches
  277. The Machine That Peels Off Kilograms While You Sit Back And Enjoy It
  278. The Man With The “Grasshopper Mind”
  279. The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
  280. The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It Every Month. Why?
  281. The Most Expensive Mistake Of Your Life
  282. The Other Side Of The Story On Rock Hudson
  283. The Passport To Riches
  284. The People Who Read This Book Will End Up With Your Money
  285. The Secret Of Bowling Strikes
  286. The Secret Of Having Good Luck
  287. The Secret Of How Australia’s Number One Handicapper “Stole” Over $1,000,000 From The Racetracks Last Year
  288. The Secret Of Making People Like You
  289. The Secret Of Making People Like You
  290. The Secret Of Perfect Putting
  291. The Secret Of Sticking To Your Diet
  292. The Secret Of Teaching Yourself Music
  293. The Truth About Getting Rich The Book On Who Owns Whom
  294. The Ugly Truth About Your New Car
  295. There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth”
  296. They Laughed When I Sat Down At The Piano – But When I Started To Play!
  297. They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First
  298. Think And Grow Rich
  299. This Almost-Magical Lamp Lights Highway Turns Before You Make Them
  300. This Is Marie Antoinette – Riding To Her Death
  301. This Pen ”Burps” Before It Drinks – But Never Afterwards!
  302. Thousands Have This Priceless Gift – But Never Discover It!
  303. Thousands Now Play Who Never Thought They Could
  304. Three Powerful Reasons You Should Come To My Seminar
  305. Throw Away Your Oars!
  306. To Men Who Want To Quit Work Someday
  307. To People Who Want To Write – But Can’t Get Started
  308. To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits
  309. ..Add $10,000 To Your Estate – For The Price Of A New Hat
  310. Tom Mccahill Says: “The Appliance Repair Field Is So Uncrowded It’s Almost Lonely”
  311. Too Busy Earning A Living To Make Any Money?
  312. Using A Lawyer May Be Dangerous To Your Wealth
  313. Vita-Mix Makes Juice 12 Times Faster Than Other Juicers – And 400% More Nutritious
  314. Want To Be A Legal Investigator?
  315. Want To Be An Airline Flight Attendant?
  316. Want To Lose Some Weight?
  317. Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck Or Car More Than 10,000 Kilometers Per Year
  318. Wanted: Your Old Shredder. Get A Minimum $700 Trade In On Our New Models
  319. Watch Your Weight And Inches Disappear
  320. We’re Looking For People To Write Children’s Books
  321. What Everybody Ought To Know… About This Stock And Bond Business
  322. What Would You Rather Do This Evening: Watch Tv Or Make Some Real Money?
  323. What’s Wrong With This Picture?
  324. What’s Your Best Chance Of Earning $50,000 A Year By The Time You Are 30?
  325. What’s Your Best Chance To Make Money In Real Estate Today? The Answer Below May Surprise You.
  326. When Doctors “Feel Rotten” This Is What They Do
  327. Where The Money Is And How To Get It
  328. Where You Can Go In A Good Used Car
  329. Which Of These 5 Skin Problems Do You Have?
  330. Which Of These 5 Skin Troubles Would You Like To End?
  331. Who Else Wants A Screen Star Figure?
  332. Who Else Wants Lighter Cake – In Half The Mixing Time?
  333. Who Else Wants To Make Big Money In Electronics
  334. Who’s Making A Bundle?
  335. Whose Fault When Children Disobey?
  336. Why (X Brand) Bulbs Give You More Light This Year
  337. Why Are We Giving You These $18.50 Delicious Macadamia Nut Chocolates – For Free?
  338. Why People On The Queensland Are Healthier, Less Overweight, Stay Young Longer, Live Longer Than People Of Any Other State In Australia
  339. Why Some Foods “Explode” In Your Stomach
  340. Why Some Foods Explode In Your Stomach
  341. Why Some People Almost Always Make Money In The Stock Market
  342. Why These Vitamins Can Make You Feel Peppier
  343. Winning At The Races May Not Be Your Idea Of Fun, But…
  344. World Poker Champ Sells Secrets For $9.95
  345. Would You Like To Take In $140 After Supper?
  346. You Can Laugh At Money Worries If You Follow This Simple Plan
  347. You Can Only Go So Far On Bs
  348. You Can’t Become Rich In Your Pocket Until You Become Rich In Your Mind!
  349. You Don’t Have To Die To Collect On Your Insurance Policy
  350. You Don’t Know Me, I Realize…But I Want You To Have This Before It’s Too Late
  351. You Never Saw Such Letters As Harry And I Got About Our Pears
  352. You’ll Just Love The Way This Diet Pill Works!
  353. Your TV Fixed In 4 Days Or It’s Free
Categories
Advertising Facebook Inbound Marketing Lead Generation PPC

Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)
These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.
If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.
Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.
A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.
A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.
For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.
Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.
In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

Categories
Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

facebook ad library

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.
While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.
Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.
The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.
If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.
Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.
Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.
Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.
If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.
Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.
Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.
Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

Categories
Advertising Facebook Funnel Paid Traffic PPC

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are  rewarding if done well. This is because of the flexibility that  Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.
However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.
But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.
So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.
But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.
To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.
Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.