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Brand Branding

What is Branding Services?

A brand is what makes your company your company. When it’s done well, a brand changes the way consumers think about and interact with your business.

Branding your business is as important as setting other marketing strategies for purposes of growth. While most business owners want more returns from their businesses, not many are aware of the benefits that come with a branding. In fact, some small start-ups have stuck to traditional branding techniques that are not doing much to advertise their business to their desired target customers. if you struggle with branding your business, however, do not worry! The good news is that we can help you figure it all out.

What is Branding?

Contrary to common belief, branding a business does not only entail advertising. Anyone can advertise a business, but only good branding can resonate with your clientele and target customer base. Branding is much more – it encompasses a myriad of things. However, the bottom line is that the people you are targeting should feel good about your business and what you offer the first time they encounter you. Branding is essentially the art of developing a lasting impact on your target audience. Unfortunately, not all small businesses get this right.

Reasons Why You Need Good Branding for Your Business

Studies have shown that people tend to form opinions about a certain brand within just seconds of interaction. It is also true that most people stick to brands that they trust in and have used for a long time. As a start-up, without a branding strategy that is foolproof, you might not be able to stay ahead of your competition. With good branding, you can slowly build trust and eventually compete with other great brands in your niche.

Our Branding Services

As with most small businesses, you might not be an expert in branding a business. This is not your fault. This is where the services of a good branding service provider. Branding agencies can help you establish and maintain a brand from scratch. Whether you need help designing and developing a website or you simply need advice on how to redo your business cards or logos, an agency can help you handle all the technicalities that come with a branding.

Identifying Your Brand

Some small businesses struggle with brand identity, and as a result, end up failing at marketing themselves. One of the ways in which we help our clients is by helping them identify what their brand is. This is not a difficult process if you understand your business and your target audience. Our brand assistants will sit down with you and assess your business, its strengths, weaknesses, niche and target customer base. once we identify your brand, it is easy to develop a strategy to push it further.

Choosing Your Brand Strategy

Identifying your brand is not enough without building a strategy for it. Brand strategy is crucial for any business, whether big or small. It entails choosing the right design for your website, agreeing on a color theme for your website, cards, products, and social media campaigns, among others. It also boils down to simple things such as choosing a font style that represents your business. With a brand strategy, consistency is the key.

Marketing Your Brand

Once you settle on a brand that best suits your business, it is time to share it with the world. The good thing about our branding services is that we also offer complimentary marketing services. Some of the marketing services we offer include advertising and social media campaigns. With digital marketing, it is easier to establish your brand and share it with even wider target audiences. For example, we can help you link your social media platforms back to your website and drive traffic to your site through SEO techniques. These, if leveraged, can boost your sales and build a lasting brand for your business.

What Are You Waiting For?

Finding the perfect balance when it comes to branding can be a challenge especially for small businesses. Unlike your bigger competitors, you may not know where to start building your brand or have enough resources to go all out. However, with services such as ours, you can easily transform your business through effective branding and marketing. Do not hesitate to contact our team of branding experts to discuss the way forward for your business.

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Brand UI UX Web Design Website Design

What If Your Website Could Talk

Have you ever wondered if your website could talk?

And if it did talk what message would it send to your customer?

And when I speak of talking websites I am not referring to the text you have used on the website. There is a lot more to what you communicate through your website than the text. The brand’s message can be communicated in a variety of ways some of which have nothing to do with content.

Back to your website and if it could talk, would it portray your business as an efficient and successful company selling high-quality services and products. Does it portray the company as one that will fulfill the needs of the client or does it tell a story you do not want to be associated with your business?

Every interaction with your website is a huge opportunity to tell the client the right story so that you can convert them down the line or keep them as customers. You need to make sure that any information they need is easy to find on the site, which shows that you care about them. A website that tells a good story will load fast thus showing that you care for the user experience of your clients. Given that mobile has overtaken desktop, a website that loads seamlessly on handheld devices shows that you care about all your customers.

The website is one of the best ways to build credibility, loyalty, and confidence in your brand. A lot of customers judge a business from their website. If your website has a terrible experience, visitors will leave with a negative perception and may never return. In a world where the web is critical in brand building, perception is everything.

While everyone knows that an old fashioned website does not necessarily indicate that a company has terrible products or subpar services, the negative perception cannot be avoided. If you have a dated design, the impression you are giving is that you are a tacky business.

If you have a publicly accessible website, it is always telling a story. Whether your business is a standard brochure site, an e-commerce website or any other online shop, it will always be talking. If it is talking you need it to be speaking in line with your brand’s message and singing your praises.

By sending the right message to the right people, you can improve your business by aligning what your website is saying with the brand.

Categories
Brand Branding Identity

What Is Branding, Actually?

What Is a Brand?

What excellent branding looks like

Nike. Apple. Google. Facebook. Business owners look up to these giants to develop their own branding strategies and even identities. At the same time, quite a number of business owners and entrepreneurs can describe their business brand but may have a difficult time telling exactly what their brand is. What they often miss is understanding what branding actually is and it is this understanding that makes a branding strategy succeed.

The internet has its share of answers on the question, but most of them touch on what branding consists of, not what it is. So, what is a brand?

What branding really is

At the heart of it, a brand is a business’ personality. It is an expression of the business, just as a human personality is an expression of a range of qualities a person possesses. A brand is the content of the business and how it carries itself and presents itself to others. And just as human personalities set us apart from our peers, so too does a brand distinguish a business from competitors.

A brand manifests itself in day to day activities conducted by a business:

  • The core values
  • The purpose of the business
  • The name and design
  • Communication patterns and style
  • Who the business serves

The secret to branding success isn’t ad campaigns

There is a widely held misconception that a brand awareness precedes a business’ sales, and this is why some businesses spend thousands in marketing campaigns and fail to meet their financial targets. But let’s just think about this for a minute. How did you find out about Apple’s products? As part of the hype or by encountering someone’s review on one of their products? None of the businesses with exceptional branding now began that way. But they worked to make sure every single customer experience was up to par to their brand expectations and that they worked to deliver its signature value every day. They worked hard to close deals, to innovate on products, to try out new ideas before spending large dollars on marketing. This kind of approach to marketing is self-sustaining because it creates a unique business personality that attracts its own niche of loyal customers who then become ambassadors for the brand and market it, often for free. For any business, this should be the goal; to create competitive brand equity. A strong, unique, consistent business personality that sells itself through its customers.

Building brand equity for long term returns

Building a business’ brand equity takes time and hard work, but when done right, gives excellent returns. It begins after a sale is made, not before, as many would believe. After getting to know a customer and them getting to know you, how a business maintains that relationship as outlined by their personality, is critical. As a defining characteristic of a business personality, communication patterns and style are what create and nurture customer loyalty. By capitalizing on this relationship, a business builds up its loyal customer base, and that is essentially what sets apart some of the world’s best business brands.

A continuous process of refining and improving

These items that build up a business identity are not a one-off checklist, but rather, a continuous adaptive and evolving identity that responds to market demand and consumer needs. This requires constant awareness of the core values and evaluation of daily actions and whether they add up to the overall desired brand characteristics. Paying attention to the details is what makes a difference in customer experience. By creating a valuable and consistent customer experience, loyalty is developed, and the brand sells itself.