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Branding Business Content Marketing Local SEO Marketing Roofing SEO Social Media Website Design

How to make your Roofing Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.

1. Market Your Roofing Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

    • Post at least once a day
    • Respond to comments on your posts
    • Share crucial posts
    • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Roofing Website 

A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.

Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your roofing website

Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your roofing projects

You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.

Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Roofing Content

Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a roofing blog

Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form roofing Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.

4. Develop Marketing Partnerships

 You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.

5. Include something extra in your roofing estimate offer.

Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Roofing Equipment

Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.

Set Your Roofing Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!

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AdWords Business CTA Google Google Ads Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO Organic Traffic Search Engine Optimization SEO

Why is the First Page of Google so Important for Plumbing + HVAC?

Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing + HVAC business, you want your Plumbing + HVAC site to rank on the first page of Google, if you want to ensure searchers will reach it.

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing + HVAC business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Plumbing + HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Plumbing + HVAC Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing + HVAC clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing + HVAC business.

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Plumbing + HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing + HVAC business owner is taking the right approach in order to get there of course.

Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Plumbing + HVAC company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Plumbing + HVAC business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing + HVAC visitor as possible, to start seeing it climb the ranks in Google search results.

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Branding Business Roofing

The Importance of Branding in Your Roofing Marketing Campaigns

 

The roofing industry is a competitive field, and as such, your roofing marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your roofing company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your roofing marketing dollars should be utilized in the digital world. Professional roofing marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your roofing marketing. But first, let us explain the basics.

What is a Roofing Brand?

Before we dive into the features that drive a roofing brand, let us first know what a roofing brand is.

Your roofing brand is a message that guides consumer expectations and attitudes through its distinctive personality.

Your roofing brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)

Branding revolves around telling your roofing business story in a way that makes you stand from the competition.

Branding your roofing business can make booking jobs easier.

The tricky thing for most roofers is that many branding campaigns don’t have a good to measure ROI (Returns of Investment).

What is a Roofing Brand Identity?

A brand identity develops a face for your business. A brand identity is what roofers create before they launch a roofing brand. This is mostly overlooked when starting a roofing brand. Many roofers never had a brand identity launched because many roofing contractors don’t take time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your roofing business is a continuous process.

Why Would Roofing Branding Make Booking Jobs Easier?

Ponder about this for a second.

Property owners are nowadays skeptical than ever.

There are thousands of roofing contractors in most cities. There are endless options for clients.

With a few taps on their phone, they can call and get a quote from any roofer they want. However, for many property owners, they don’t have endless options; they just want to hire a roofer who can solve their problem.

They are searching for a roofer who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.

You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.

Branding is about conveying your story.

It’s about showcasing your expertise.

It revolves around grabbing your prospects/clients’ attention.

What do you think clients will do when it comes to a company that’s a ghost vs. a branded roofing company?

The roofer who has more proof of expertise is going to win all the time.

When your roofing marketing messages catch their attention, offer proof of your expertise, and conveys your story, that’s when you will begin to dominate the roofing landscape in your area.

How Roofing Contractors can Brand their Business

 Video Testimonials

In your roofing business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and drive more conversions.

However, there is no advertising strategy that is as powerful as word of mouth. You can take your roofing business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your roofing brand.

A well-designed Roofing Website

Your roofing business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small roofer, the odds are that property owners have used the internet to search for your website. The primary purpose of a roofing website design is to engage prospects and convert them into clients. So, you need to hire a reputable roofing marketing agency to create a stunning website that will help to improve your brand.

Positive Online Reviews

A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word of mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your roofing brand successfully. Therefore, you need to partner with a credible roofing agency to manage your roofing brand reputation.

Sponsorships

Launching a new roofing business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other roofing partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the roofing industry is an easy way to increase sales and improve your roofing brand awareness.

Uniforms

How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.

Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The roofing business is categorized under the service industry, and employees in the service businesses must appear professional at all times.

A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded on it will improve your roofing brand awareness among prospects/ clients.

If you invest in the things discussed above, you are going to have a reliable roofing brand.

What Are the Major Advantages of a Strong Roofing Brand?

  • A reliable roofing brand helps to build customer recognition
  • It skyrockets the results of your digital marketing campaigns
  • A strong roofing brand makes booking of new jobs easier
  • It will help you to obtain more roofing referrals.
  • It increases credibility and ease of purchase.
  • A strong roofing brand differentiates you in the market.

Create Your Roofing Brand Today

Over the years, we have interacted with many roofers across the globe.

The roofing company that invests in branding gets excellent results out of their internet marketing campaigns.

Those with positive online reviews, video testimonials, and well-designed, mobile-friendly roofing websites always achieve good results than those who don’t.

If you know that branding will help your roofing business acquire more leads, why don’t you invest in getting a strong roofing brand? Schedule a free strategy session with our experts to know how to create a strong roofing brand today!

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Business Digital Marketing

4 Reasons to Keep Calm and Press On

Currently, nearly everything on the internet is about COVID-19. However, in this article, we will take a practical approach to this issue that has brought tension to many clients.
Look how fast various media outlets have spread fear across the USA and the world at large. Nearly everyone has felt some degree of anxiety or even panic as a result. While there is some reason to be concerned, eventually, this will go away just as all pandemics do, and life will go on.
The sad truth is that your clients may not always show rational behavior during times of stress, and may make fear-based, irrational decisions. In times of uncertainty, this is certainly reasonable.
We, however, want to help you not just keep your business open, but thriving, while also ensuring your clients remain happy. As such, the theme of this article, ‘Keep Calm and Press On,’ will focus on how to keep your clients and protect them from making irrational, fear-based decisions. Here are a few reasons why you should keep your calm and persevere.

Reason 1) This COVID-19 Epidemic Will End

We can almost guarantee that there will be non-medical damages as a result of COVID-19. But it will end, and it is not a matter of if, but when. It is best to stay optimistic about that reality.
The good news here that COVID-19 appears to be a moderately slow-mutator that makes it more vulnerable to death by treatment or lack of a host. Moreover, the quarantine mandates across the globe should effectively stop the rapid spread of the virus until researchers identify a vaccine to prevent it. The Spanish Flu was a rapid-mutator, which helped it spread rapidly, and it affected 500 million individuals globally, killing between 50 and 100 million individuals.
Where will both you and your clients be once it is all over? Life will undoubtedly go on after the coronavirus, and businesses will open again. But what will the “new normal” be, only time will tell.

Reason 2) Online businesses and marketing will be the next big thing!

Online business trends are rapidly rising, from healthcare visits to restaurant orders and even school. While many businesses already have an online presence, it is reasonable to believe that this trend will continue. The viral cases have not yet peaked, and many are being asked to work from home. The structure of the workplace may change, and staying at or working from home may be the preferred way of life for many.
Amazon, for example, has perfected its 1-day shipping option, and they will likely progress to a ‘1-hour’ shipping time when they deploy drone delivery options. As a result, online shopping will increase even more than it already has, and the brick and mortar physical stores will close.
For businesses that had formerly had a physical location, but found it necessary to close down, this should serve as an indicator to promote your online presence. Establishing your brand online for the future of your business should be your priority.

Reason 3) ACT NOW! Now is the time to gain a competitive edge.

In the last few weeks, ISPs have found it challenging to handle internet consumption demand. “Social distancing” has significantly increased the demand for digital content in the workplace, business, and schools. With parents and children now at home trying to remain preoccupied, digital streaming companies, such as Netflix, are also struggling to satisfy the demand for their services, with more individuals subscribing than ever before.
Many people are either working from home or are quarantined at home. People are spending much of their time on the internet and social media platforms, which makes it an excellent time to improve your social media strategy. It is a great time to make your company visible to clients for the time that they do need your services.
Businesses should focus on improving their SEO practices. Your competition will exploit even your momentary absence. Once everything is back to normal, the top-ranking websites will get their traffic back and continue ranking competitively.
It is possible, however, that the number of competitors could decrease during this COVID pandemic. Many businesses may be hesitant to put money towards marketing as a way to conserve costs. There is no better time than the present to establish your brand and get ahead of the competition, while others are being cautious.

Reason 4) We Always Bounce Back!

As we have seen throughout our history, pandemics come and go; and the world will go on. The world has previously faced and overcome deadlier pandemics, albeit lacking global communication and having significantly fewer medical advancements.
Unfortunately, the world has faced and learned from many of these tragedies and pandemics. The good news is that when they have run their course, the economic upswing is often drastic and prosperous.
In life and business, there are always ups and downs, joys and sorrows, and highs and lows. Business-minded people will make the most of these times and will be bold when others are timid.
Will you be among those who gain a competitive edge?

Summary

These upcoming months are a great opportunity to not only expand your online presence but gain the confidence of your clients. If you don’t take advantage of this opportunity, your competitors will. Remain calm and take a proactive approach. This, too, shall pass!

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Business Digital Marketing

20 Awesome Tech Gifts for Small Business Owner

The holiday season is coming and if you have a close friend who owns a small business, this list will help you out tremendously to not stress out during Christmas. Here is a list of 20 Awesome Tech Gifts for a Small Business Owner!

Peak Design Tech Pouch

Peak Design Tech Pouch
Made from recycled materials and is weatherproof. Is there anything else you would want from a tech pouch? It is a great pouch to have for every business owner. It will handle all the smaller gadgets, chargers and devices with ease!

Logitech MX Vertical Advanced Ergonomic Wireless Mouse

Logitech MX Vertical
This mouse will surprise any person with its clever and ergonomic design. Compatible with both, OS and Windows, it is a great gift.

Jabra Elite 65t True Wireless Earbuds

Jabra Elite 65t True Wireless Earbuds
Wired earbuds are a thing of a past. These truly wireless earbuds are one of the best in its category. Design, sound, and quality – everything is in there.

1MORE Piston Fit Wired Earbuds​​

1MORE Piston Fit Wired Earbuds​​
Unless you would still prefer to gift wired earbuds and are on a tight budget. If so, these earbuds by 1MORE are one of the best options for such a scenario.

Apple AirPods with Wireless Charging Case

Apple AirPods with Wireless Charging Case
If the person already owns their favorite earbuds, which are AirPods, this device is a great gift. Wireless charging is never disappointing.

Soundcore Wakey Wireless Speaker with Alarm Clock

Soundcore Wakey Wireless Speaker
Speaker, alarm clock and wireless charger. All in one. Is anything more needs to be said about this great device?

MSI GS65 Stealth Gaming Laptop

MSI GS65 Stealth Gaming Laptop
If a person that you want to give a gift is not only a small business owner but also is a gamer, this MSI laptop will fulfill all the expectations.

Razer BlackWidow Elite

Razer BlackWidow Elite
If the person is a gamer, but already has a capable personal computer, then this keyboard is the best option to consider.

Satechi Aluminum Multi-Port USB-C Adapter

Satechi Aluminum Multi-Port USB-C Adapter
Ethernet, USB-c connection, HDMI output, and three USB 3.0 outputs. All in one device.

Lifeproof LIFEACTÍV Power Pack 20 Portable Battery Pack

Lifeproof LIFEACTÍV Power Pack 20
This is one of the best power banks on the market right now. 10,000 mAh storage, waterproofness, and overall durability are just too good of a package to pass out on.

Soundcore Motion+ Bluetooth Speaker

Soundcore Motion+ Bluetooth Speaker
Waterproof speaker with great sound quality. Definitely, a must-have for a business owner who also loves music.

Dyson Pure Hot + Cool Air Purifier

Dyson Pure Hot + Cool Air Purifier
This air purifier not only gets rid of all the pollutants and allergens from one’s house but also looks stylish. Really stylish.

Dango M1 Maverick Bifold Wallet

Dango M1 Maverick Bifold Wallet
Everyone is tired of carrying thick, heavy wallets, especially business owners. This wallet is not only aesthetically pleasing and is compact, but also is made from durable materials – genuine leather and aluminum.

Victorinox Connex Global Hardside Carry-On Suitcase

Victorinox Connex Global Hardside Carry-On Suitcase
Business owners travel a lot, and this suitcase is one of the best to travel with. An installed USB port with a pocket for a power bank is all the features business owners would want, but this suitcase gives even more.

GoPro HERO7 Black Action Camera

GoPro HERO7 Black Action Camera
If a person not only owns a small business but also enjoys cinematography, this is the best gift you could think of. Budget-friendly and unbeatable quality.

Samsung Galaxy Smartwatch

Samsung Galaxy Smartwatch
Small business owners love to modernize every detail of their life. This smartwatch by Samsung is one of the best devices on the market to change the old-school tick-tocking watch by something modern.

Apple iPad (2019)

Apple iPad (2019)
The new iteration of one of the best tablet series ever got even better! iPad 2019 has a bigger screen than its predecessors and is compatible with smart keyboard cover, which can turn this device from a simple tablet to a capable laptop replacement.

Logitech Circle 2 Home Service Security Camera

Logi Circle 2 Home Service Security Camera
After spending long hours in the office, every business owner is feeling unease about the situation back home. This home security camera will relief them and allow them to focus on their business.

Fitbit Inspire HR Fitness Tracker

Fitbit Inspire HR Fitness Tracker
A healthy body is a healthy mind, a healthy mind is a successful business. This gadget will allow the business owner to reach the peak of their fitness, in turn improving their business.

Neato D7 Connected Robot Vacuum

Neato D7 Connected Robot Vacuum
Small business owners do not have enough time to clean their houses. Because of that, a robot vacuum cleaner is just a perfect gift for such a person!

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Business Marketing

Grow Your Business By Having An Answer For These 10 Questions

You’ve become successful as a startup and are now ramping up to get a bigger piece of the pie. But how do you grow your business without committing beginner mistakes?

These 10 questions should serve as a road map to attaining more  sales, reach and profits.

1. Who Is Your Core Audience?

Take a long, hard look at your product or service and ask yourself who your customers are. This should give you an insight of your future demographics, and more importantly, allow you to see what kind of customers aren’t buying.
From here, you can tailor all your business plans, including marketing campaigns, sales pages, landing pages and promotions to attracting more of that core audience who brought your business to what it is now.

2. What Do They Need?

Your responsibility as a business is to answer the needs of your customer with the right goods, products and solutions. Deliver, supply and prepare for current demands and if possible, future ones so you can cement yourself as the authoritative, go-to brand your customers can rely on.

3. Who Do You Want Buying Your Products?

It’s not enough to find who your current audience is, because in the future they may not be the customers you want.
If you somehow find the demographic a bit off-target, re-calibrate your marketing efforts and content to attract the new audience. Ask, how can you continue serving the customers you have now while coming up with ads or campaigns to get newer ones?

4. Are You Ready To Go Online?

Having an online presence in the form of a company website, an e-retail shop and on social media is an absolute must-have if you want to achieve greater success.
The good thing about setting up a website is that you get maximum returns for your investment. Everyone is on the internet nowadays, and more than half of the world’s population use their smartphones to look for products, services and local establishments. By having an online presence, you gain greater visibility and more chances of acquiring business and customers.

5. What’s Your Leadership Style?

As you bring more people to the company, leadership and taking the role of a CEO will be integral to future success.
Map out strategies on how you can streamline day-to-day processes and anticipate future challenges. How will you tackle problems with the staff, with the product and others?

6. How Can You Keep Your People Happy?

Happy, satisfied employees are generally more productive. They have more zeal and passion simply because they like being there. You will need every bit of momentum and energy within the workplace, and disgruntled employees won’t help in that regard.
Your best bet will be to pay attention to what your staff is saying so they’ll feel more valued. Come up with incentives and be transparent with them. A good boss is someone who works closely with his or her team to bring excellent results.

7. Is Your Team Aligned With The Same Goal?

Having talent working on your company won’t be enough. You will need a team that understands your goals and works as one. Drive and motivation are two elements that propel a business to new heights.

8. What Can You Get From The Competition?

Sometimes the best practices and ideas can come from the competition. It serves as a blueprint that tells you what you’re doing right and what can be done to improve your business and its many cogs.
The best ones to check out include their social media, website and how they market to the audience.

9. What’s The Future Of Your Business?

How do you see your business both in the short- and long-term? More specifically, how will your company look like 5, 10 and 20 years from now?
Do you want it to become a global presence or a brand that a particular demographic trusts? Having a plan in place makes it easier to see opportunities for new growth or for maximizing your presence in a particular industry.

10. Do You Have A Business Plan?

Really, this should be the very first step to starting a business. Every major company has it, and without a plan you’ll be flying in blind.
Write up your plan in one piece of paper and keep it as simple as possible. Answer important questions, including “What’s your next move?”, “How will you market the brand?” and others. Then, go from there!
Remember, winging it is not an option if you want to achieve greater success.

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Advertising Business Paid Traffic PPC

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you can use is pay-per-click advertising. Also commonly referred to as PPC advertising, this can be a good option for any small business. Here are 7 top benefits for anyone looking to use PPC advertising for their business.

1. Increase Traffic to Your Website

One of the main advantages of PPC advertising is that it increases the amount of traffic to your website and related pages. If you strategically have the paid advertisement on the first page of a search engine such as Google, this could be all you need to increase your online visibility in no time.

2. Boost Your Sales

With increased visibility, thanks to paid advertisements, you can be able to translate the views you get into a customer base. If you offer quality products or services, chances are that your audience will buy from you and spread the news to others looking for the same products or services.

3. Monitor Your Advertising Expenses

With PPC advertising, any small business owner can be able to control their expenditure when it comes to advertising costs. Because PPC advertising allows you to pay for your advertising costs as you go along, you do not have to pay for those adverts that are underperforming. The good news is that you can always change your campaign strategy along the way and incur no losses.

4. Pay Only After Clicks

Another benefit of using PPC advertising is that you do not have to worry about keyword bidding wars. All you have to do is wait and pay after someone clicks on an ad on your website. This is cost-effective in the long-term.

5. Monitor Ad Performance More Efficiently

For most business owners, monitoring ad performance is difficult with traditional advertising. However, with PPC advertising, you can rest easy and monitor how your advertisements are performing in real-time. With he real time data that you get, you can proceed with a specific ad strategy or shift to one that markets your business better.

6. Enhance Your Brand Recognition

One of the best ways of enhancing your brand recognition is by remarketing your brand over and over again. For most small business owners, this is as easy as remarketing their brand using their PPC advertising. It is not only effective as the brand will stay in the mind of a potential customer, but this strategy is also cost-effective.

7. Ease of Use

Unlike certain traditional methods of advertising, PPC is effective in that it is easy to create and use. The fact that you can easily come up with one yourself also makes it a plus for small businesses.
If you want to try out PPC advertising for your own business, working with a professional marketing agency can work wonders for your business.

Categories
Business

3 Tips for a More Productive Office

As a business owner, you understand the demands and pressures of running the show. It entails satisfying the needs and wants of your customers, maintaining a good relationship with suppliers, ensuring good profit margins, innovating for ways to stay competitive in the market and the list goes on. However, one of the most tricky parts of running a business is increasing office productivity.

It is true, indeed, that one of the determinants of the success rate of your business is the productivity of the people who work for it. This includes you, your partners and your employees. Moreover, this heavily relies on the office location, gears, and tools available in order to get the job done.
Every business owner, no matter how big their enterprise is, always looks for more ways for increasing office productivity. Here are some useful tips that you can use in order to make this a reality for your own business:

1. Choose the right spot.

The right location doesn’t have to be the biggest, the most expensive, or the one at the heart of the city. Sometimes the right location has to be in the more slow-moving, more quiet place, or maybe even somewhere in your home if you are a start-up company.
It is recommended to choose a place where there is good lighting and ventilation, so as to be comfortable while working. It also has to be in a quiet place where you can focus on the job and work more efficiently without distractions.
It is also important to keep the office from clutter or mess. Maintain tidiness and cleanliness at all times. It may seem too generic or basic but this actually has a serious impact on the productivity of an office.

2. Invest in making the office comfortable and conducive for working.

Your office is where you and your associates will be at for most of the day, You even stay here longer than at your own home. If you are aiming for increasing office productivity, you will have to invest in quality materials such as:
  • Ergonomic chairs which prevent backaches and other pains
  • Spacious standing desks that are flexible and durable
  • A reliable backup power supply

3. Get a high-performing computer.

This will definitely save you hundreds of hours waiting for a program to load or a file to open. Avoid having time constraints, or losing momentum just because your computer runs too slow. It is always a good idea to invest in a quality computer that can keep up with the applications and software that you need to get the job done.
Find out the minimum computer specifications needed for your line of work and from there check and compare various models that are within your budget.
Keep in mind that you use your computer all the time and putting in some money for the sake of increasing office productivity is actually a must!
And that wraps it up! There are of course tons of other ways for you to maximize your office efficiency however these are the ones that need to be highly prioritized. Always remember that investing in your workspace is a good way to spend money, and doing it wisely will give you back your money’s worth manifold!
Categories
Business Marketing

Why You Should Be Marketing Your Business

Why is marketing crucial to your business?

Marketing is the heart of every thriving business. An outstanding business can depend on outstanding marketing. Marketing isn’t just a part of the business, directly put- it is the business, and it truly is essential. You still may be wondering, what is marketing? Marketing is a process when a service or a product is promoted to likely customers. Marketing is; speaking about your product, an ad, advertising your business on social media, commercials, and billboards on the street. Without marketing, many- if not most businesses, would sink because their sales would tank. Here are several reasons why marketing is important to your business.

Higher sales

Once your company or product gets on the map, it raises your chances for a person to become a customer and make a purchase. As new awareness starts happening; your new customers will begin to get the word out, as well as creating new and more business. This strategy will steadily boost your sales.

Marketing will build you a strong and powerful brand

It’s important when strategizing that it’s not all about selling more products, instead, your goal needs to be building a brand that’s easy to remember and that clients can identify with. The idea of your marketing campaign should be to have customers come to you. Make sure your message about your brand is clear and stands out from other brands, so customers will choose yours and not theirs.

Gives your company a reputation

A company’s reputation plays a huge factor, which will decide if your business will thrive or not. In order to build a good reputation for your company; it’s important to only offer high-quality products, and participate in community projects and programs. As your reputation grows, it will expand your business and your sales will increase.

It gets the word out

In order to sell a product, you have to get the word out to people so they know what you are selling or what service you offer. Getting the word out is extremely important; because it gets your service or product known, and it boosts sales. Without proper marketing; it may result in customers from not knowing what you’re selling.

You’ll discover what will work best for your business

Without actual marketing, you will never know if your message is resonating with your targeted customer. It’s important to get your message out there and test it over, and over, and over again- to see what works. This will all pay off and provide you with data that shows the best tactics for your company.