4 Reasons to Keep Calm and Press On

Currently, nearly everything on the internet is about COVID-19. However, in this article, we will take a practical approach to this issue that has brought tension to many clients.

Look how fast various media outlets have spread fear across the USA and the world at large. Nearly everyone has felt some degree of anxiety or even panic as a result. While there is some reason to be concerned, eventually, this will go away just as all pandemics do, and life will go on.

The sad truth is that your clients may not always show rational behavior during times of stress, and may make fear-based, irrational decisions. In times of uncertainty, this is certainly reasonable.

We, however, want to help you not just keep your business open, but thriving, while also ensuring your clients remain happy. As such, the theme of this article, ‘Keep Calm and Press On,’ will focus on how to keep your clients and protect them from making irrational, fear-based decisions. Here are a few reasons why you should keep your calm and persevere.

Reason 1) This COVID-19 Epidemic Will End

We can almost guarantee that there will be non-medical damages as a result of COVID-19. But it will end, and it is not a matter of if, but when. It is best to stay optimistic about that reality.

The good news here that COVID-19 appears to be a moderately slow-mutator that makes it more vulnerable to death by treatment or lack of a host. Moreover, the quarantine mandates across the globe should effectively stop the rapid spread of the virus until researchers identify a vaccine to prevent it. The Spanish Flu was a rapid-mutator, which helped it spread rapidly, and it affected 500 million individuals globally, killing between 50 and 100 million individuals.

Where will both you and your clients be once it is all over? Life will undoubtedly go on after the coronavirus, and businesses will open again. But what will the “new normal” be, only time will tell.

Reason 2) Online businesses and marketing will be the next big thing!

Online business trends are rapidly rising, from healthcare visits to restaurant orders and even school. While many businesses already have an online presence, it is reasonable to believe that this trend will continue. The viral cases have not yet peaked, and many are being asked to work from home. The structure of the workplace may change, and staying at or working from home may be the preferred way of life for many.

Amazon, for example, has perfected its 1-day shipping option, and they will likely progress to a ‘1-hour’ shipping time when they deploy drone delivery options. As a result, online shopping will increase even more than it already has, and the brick and mortar physical stores will close.

For businesses that had formerly had a physical location, but found it necessary to close down, this should serve as an indicator to promote your online presence. Establishing your brand online for the future of your business should be your priority.

Reason 3) ACT NOW! Now is the time to gain a competitive edge.

In the last few weeks, ISPs have found it challenging to handle internet consumption demand. “Social distancing” has significantly increased the demand for digital content in the workplace, business, and schools. With parents and children now at home trying to remain preoccupied, digital streaming companies, such as Netflix, are also struggling to satisfy the demand for their services, with more individuals subscribing than ever before.

Many people are either working from home or are quarantined at home. People are spending much of their time on the internet and social media platforms, which makes it an excellent time to improve your social media strategy. It is a great time to make your company visible to clients for the time that they do need your services.

Businesses should focus on improving their SEO practices. Your competition will exploit even your momentary absence. Once everything is back to normal, the top-ranking websites will get their traffic back and continue ranking competitively.

It is possible, however, that the number of competitors could decrease during this COVID pandemic. Many businesses may be hesitant to put money towards marketing as a way to conserve costs. There is no better time than the present to establish your brand and get ahead of the competition, while others are being cautious.

Reason 4) We Always Bounce Back!

As we have seen throughout our history, pandemics come and go; and the world will go on. The world has previously faced and overcome deadlier pandemics, albeit lacking global communication and having significantly fewer medical advancements.

Unfortunately, the world has faced and learned from many of these tragedies and pandemics. The good news is that when they have run their course, the economic upswing is often drastic and prosperous.

In life and business, there are always ups and downs, joys and sorrows, and highs and lows. Business-minded people will make the most of these times and will be bold when others are timid.

Will you be among those who gain a competitive edge?


These upcoming months are a great opportunity to not only expand your online presence but gain the confidence of your clients. If you don’t take advantage of this opportunity, your competitors will. Remain calm and take a proactive approach. This, too, shall pass!

Blogging Business

20 Awesome Tech Gifts for Small Business Owner

The holiday season is coming and if you have a close friend who owns a small business, this list will help you out tremendously to not stress out during Christmas. Here is a list of 20 Awesome Tech Gifts for a Small Business Owner!

Peak Design Tech Pouch

Peak Design Tech Pouch

Made from recycled materials and is weatherproof. Is there anything else you would want from a tech pouch? It is a great pouch to have for every business owner. It will handle all the smaller gadgets, chargers and devices with ease!

Logitech MX Vertical Advanced Ergonomic Wireless Mouse

Logitech MX Vertical

This mouse will surprise any person with its clever and ergonomic design. Compatible with both, OS and Windows, it is a great gift.

Jabra Elite 65t True Wireless Earbuds

Jabra Elite 65t True Wireless Earbuds

Wired earbuds are a thing of a past. These truly wireless earbuds are one of the best in its category. Design, sound, and quality – everything is in there.

1MORE Piston Fit Wired Earbuds​​

1MORE Piston Fit Wired Earbuds​​

Unless you would still prefer to gift wired earbuds and are on a tight budget. If so, these earbuds by 1MORE are one of the best options for such a scenario.

Apple AirPods with Wireless Charging Case

Apple AirPods with Wireless Charging Case

If the person already owns their favorite earbuds, which are AirPods, this device is a great gift. Wireless charging is never disappointing.

Soundcore Wakey Wireless Speaker with Alarm Clock

Soundcore Wakey Wireless Speaker

Speaker, alarm clock and wireless charger. All in one. Is anything more needs to be said about this great device?

MSI GS65 Stealth Gaming Laptop

MSI GS65 Stealth Gaming Laptop

If a person that you want to give a gift is not only a small business owner but also is a gamer, this MSI laptop will fulfill all the expectations.

Razer BlackWidow Elite

Razer BlackWidow Elite

If the person is a gamer, but already has a capable personal computer, then this keyboard is the best option to consider.

Satechi Aluminum Multi-Port USB-C Adapter

Satechi Aluminum Multi-Port USB-C Adapter

Ethernet, USB-c connection, HDMI output, and three USB 3.0 outputs. All in one device.

Lifeproof LIFEACTÍV Power Pack 20 Portable Battery Pack

Lifeproof LIFEACTÍV Power Pack 20

This is one of the best power banks on the market right now. 10,000 mAh storage, waterproofness, and overall durability are just too good of a package to pass out on.

Soundcore Motion+ Bluetooth Speaker

Soundcore Motion+ Bluetooth Speaker

Waterproof speaker with great sound quality. Definitely, a must-have for a business owner who also loves music.

Dyson Pure Hot + Cool Air Purifier

Dyson Pure Hot + Cool Air Purifier

This air purifier not only gets rid of all the pollutants and allergens from one’s house but also looks stylish. Really stylish.

Dango M1 Maverick Bifold Wallet

Dango M1 Maverick Bifold Wallet

Everyone is tired of carrying thick, heavy wallets, especially business owners. This wallet is not only aesthetically pleasing and is compact, but also is made from durable materials – genuine leather and aluminum.

Victorinox Connex Global Hardside Carry-On Suitcase

Victorinox Connex Global Hardside Carry-On Suitcase

Business owners travel a lot, and this suitcase is one of the best to travel with. An installed USB port with a pocket for a power bank is all the features business owners would want, but this suitcase gives even more.

GoPro HERO7 Black Action Camera

GoPro HERO7 Black Action Camera

If a person not only owns a small business but also enjoys cinematography, this is the best gift you could think of. Budget-friendly and unbeatable quality.

Samsung Galaxy Smartwatch

Samsung Galaxy Smartwatch

Small business owners love to modernize every detail of their life. This smartwatch by Samsung is one of the best devices on the market to change the old-school tick-tocking watch by something modern.

Apple iPad (2019)

Apple iPad (2019)

The new iteration of one of the best tablet series ever got even better! iPad 2019 has a bigger screen than its predecessors and is compatible with smart keyboard cover, which can turn this device from a simple tablet to a capable laptop replacement.

Logitech Circle 2 Home Services Security Camera

Logi Circle 2 Home Services Security Camera

After spending long hours in the office, every business owner is feeling unease about the situation back home. This home security camera will relief them and allow them to focus on their business.

Fitbit Inspire HR Fitness Tracker

Fitbit Inspire HR Fitness Tracker

A healthy body is a healthy mind, a healthy mind is a successful business. This gadget will allow the business owner to reach the peak of their fitness, in turn improving their business.

Neato D7 Connected Robot Vacuum

Neato D7 Connected Robot Vacuum

Small business owners do not have enough time to clean their houses. Because of that, a robot vacuum cleaner is just a perfect gift for such a person!

Business Marketing

Grow Your Business By Having An Answer For These 10 Questions

You’ve become successful as a startup and are now ramping up to get a bigger piece of the pie. But how do you grow your business without committing beginner mistakes?

These 10 questions should serve as a road map to attaining more sales, reach and profits.

1. Who Is Your Core Audience?

Take a long, hard look at your product or service and ask yourself who your customers are. This should give you an insight of your future demographics, and more importantly, allow you to see what kind of customers aren’t buying.

From here, you can tailor all your business plans, including marketing campaigns, sales pages, landing pages and promotions to attracting more of that core audience who brought your business to what it is now.

2. What Do They Need?

Your responsibility as a business is to answer the needs of your customer with the right goods, products and solutions. Deliver, supply and prepare for current demands and if possible, future ones so you can cement yourself as the authoritative, go-to brand your customers can rely on.

3. Who Do You Want Buying Your Products?

It’s not enough to find who your current audience is, because in the future they may not be the customers you want.

If you somehow find the demographic a bit off-target, re-calibrate your marketing efforts and content to attract the new audience. Ask, how can you continue serving the customers you have now while coming up with ads or campaigns to get newer ones?

4. Are You Ready To Go Online?

Having an online presence in the form of a company website, an e-retail shop and on social media is an absolute must-have if you want to achieve greater success.

The good thing about setting up a website is that you get maximum returns for your investment. Everyone is on the internet nowadays, and more than half of the world’s population use their smartphones to look for products, services and local establishments. By having an online presence, you gain greater visibility and more chances of acquiring business and customers.

5. What’s Your Leadership Style?

As you bring more people to the company, leadership and taking the role of a CEO will be integral to future success.

Map out strategies on how you can streamline day-to-day processes and anticipate future challenges. How will you tackle problems with the staff, with the product and others?

6. How Can You Keep Your People Happy?

Happy, satisfied employees are generally more productive. They have more zeal and passion simply because they like being there. You will need every bit of momentum and energy within the workplace, and disgruntled employees won’t help in that regard.

Your best bet will be to pay attention to what your staff is saying so they’ll feel more valued. Come up with incentives and be transparent with them. A good boss is someone who works closely with his or her team to bring excellent results.

7. Is Your Team Aligned With The Same Goal?

Having talent working on your company won’t be enough. You will need a team that understands your goals and works as one. Drive and motivation are two elements that propel a business to new heights.

8. What Can You Get From The Competition?

Sometimes the best practices and ideas can come from the competition. It serves as a blueprint that tells you what you’re doing right and what can be done to improve your business and its many cogs.

The best ones to check out include their social media, website and how they market to the audience.

9. What’s The Future Of Your Business?

How do you see your business both in the short- and long-term? More specifically, how will your company look like 5, 10 and 20 years from now?

Do you want it to become a global presence or a brand that a particular demographic trusts? Having a plan in place makes it easier to see opportunities for new growth or for maximizing your presence in a particular industry.

10. Do You Have A Business Plan?

Really, this should be the very first step to starting a business. Every major company has it, and without a plan you’ll be flying in blind.

Write up your plan in one piece of paper and keep it as simple as possible. Answer important questions, including “What’s your next move?”, “How will you market the brand?” and others. Then, go from there!

Remember, winging it is not an option if you want to achieve greater success.


3 Tips for a More Productive Office

As a business owner, you understand the demands and pressures of running the show. It entails satisfying the needs and wants of your customers, maintaining a good relationship with suppliers, ensuring good profit margins, innovating for ways to stay competitive in the market and the list goes on. However, one of the most tricky parts of running a business is increasing office productivity.

It is true, indeed, that one of the determinants of the success rate of your business is the productivity of the people who work for it. This includes you, your partners and your employees. Moreover, this heavily relies on the office location, gears, and tools available in order to get the job done.
Every business owner, no matter how big their enterprise is, always looks for more ways for increasing office productivity. Here are some useful tips that you can use in order to make this a reality for your own business:

1. Choose the right spot.

The right location doesn’t have to be the biggest, the most expensive, or the one at the heart of the city. Sometimes the right location has to be in the more slow-moving, more quiet place, or maybe even somewhere in your home if you are a start-up company.
It is recommended to choose a place where there is good lighting and ventilation, so as to be comfortable while working. It also has to be in a quiet place where you can focus on the job and work more efficiently without distractions.
It is also important to keep the office from clutter or mess. Maintain tidiness and cleanliness at all times. It may seem too generic or basic but this actually has a serious impact on the productivity of an office.

2. Invest in making the office comfortable and conducive for working.

Your office is where you and your associates will be at for most of the day, You even stay here longer than at your own home. If you are aiming for increasing office productivity, you will have to invest in quality materials such as:
  • Ergonomic chairs which prevent backaches and other pains
  • Spacious standing desks that are flexible and durable
  • A reliable backup power supply

3. Get a high-performing computer.

This will definitely save you hundreds of hours waiting for a program to load or a file to open. Avoid having time constraints, or losing momentum just because your computer runs too slow. It is always a good idea to invest in a quality computer that can keep up with the applications and software that you need to get the job done.
Find out the minimum computer specifications needed for your line of work and from there check and compare various models that are within your budget.
Keep in mind that you use your computer all the time and putting in some money for the sake of increasing office productivity is actually a must!
And that wraps it up! There are of course tons of other ways for you to maximize your office efficiency however these are the ones that need to be highly prioritized. Always remember that investing in your workspace is a good way to spend money, and doing it wisely will give you back your money’s worth manifold!