If you are a plumbing company owner, you understand that marketing is an important part of your business. No matter how good your plumbing service is, you will not have a consistent stream of customers if nobody knows about it. Many plumbers begin by taking care of their marketing on their own, but what if you want to level up your plumbing company?
You should and could hire a plumbing marketing agency for several reasons. Perhaps doing marketing on your takes too much of your time, your advertising campaigns are underperforming, you want to enhance the quality of your communication and marketing, or you just don’t like the creative process.
Like any other profession, you require continuous practice, learning, and exposure to master plumber marketing and understanding of demographics. Whether it is SEO, social media coordinating, articles, e-books, or copywriting will make you an instant authority on the subject; this is where plumbing marketing agencies come into play. Without further ado, let us dive into our post.
Definition of a Plumbing Marketing Agency
A plumbing marketing agency is a B2B service that provides a wide range of internet marketing services. Some agencies specialize in two areas of marketing, and other agencies are large to handle any marketing task you could give them. Some of the internet marketing services could include:
Plumbers contract internet marketing agencies since they may not have the in-house experience to perform all these tasks to meet their client acquisition targets. Or they may have limited in-house experience and require help scaling up their efforts. Whatever the reason might be, an internet marketing agency can assist a plumbing company to attain goals such as:
Increasing sales
Building brand awareness
Driving traffic to a plumbing website
Establishing client loyalty
Engaging clients
Still not sure if outsourcing a plumber marketing agency is worth your money or how exactly it will benefit your plumbing company? Here are the 10 main reasons a marketing agency can assist you and why you require to partner with one.
10 Crucial Benefits of Hiring a Full-Service Plumbing Marketing Agency
1. Expert Guidance for Making Marketing Decisions Based on Scientific Data
Digital marketing for plumbers is all about numbers. Any reputable plumbing marketing agency understands that. So the agency you partner with should utilize analytics for the advertising or marketing campaigns they run. At BlackStorm Design + Marketing, we give you reports that are driven by proven, factual data. We also offer resources to plumbing contractors with tips to improve their online reputation.
2. Leverage Specialized Expertise and Skills
When you hire an internet marketing agency for plumbers, like BlackStorm Design + Marketing, you obtain access to a team of professionals. Marketing is a wide term and incorporates a multidisciplinary approach. To help your business operate at its best, you should plan and utilize an integrated strategy to target your audience/market.
While working with a specialized plumbing marketing agency, you can tap into the knowledge and expertise of specialists. You can use the skills of SEO specialists, PPC experts, dedicated website designers, project managers, content creators and writers, and many more.
3. Helps you focus on revenue-generating campaigns based on your target audience
As an experienced plumbing marketing agency, BlackStorm Design + Marketing understands the essence of generating revenue for companies like yours and the right tactics to deliver successful company outcomes.
Acquiring experience partnering with plumbers of many sizes, a plumbing marketing agency will no doubt enhance the decision-making process concerning your budget-resulting in more efficient ad spending and a higher return on investment.
4. Benefit from the full skillset
A specialized marketing agency is equipped to deal with all aspects that come with an advertising campaign, including tasks that both indirectly and directly affect the success of your online marketing campaigns. A marketing agency generally consists of a team of experts in various fields of expertise including SEO, graphic design, social media marketing, website design, copywriting, and more.
It would come at a higher cost if you had to outsource these different services or profiles. Additionally, you may not require all these skills on a daily basis. A plumbing marketing agency can thus offer a great solution for the problem since you would obtain what you desire without the complexity of “people planning.”
Further to alleviating the complexity of managing people, a plumber marketing agency typically has an excellent understanding of plumbing industry trends. For that reason, agencies handle projects and campaigns in a more strategic and structured way providing a more streamlined approach with less trial and error.
5. Get Unbiased Perspectives on Your Marketing Campaigns
Home service marketing agencies work with various businesses across multiple sectors. This offers them a deep level of insights concerning the best practices for every kind of business, depending on your company’s size, objectives, and budget.
Hiring a plumbing marketing agency will provide you access to the vast expertise and knowledge possessed by the agency’s professionals, who as your trusted experts, will assist you identify the best platforms to grow your company.
In addition, a plumber marketing agency would offer you an independent, unbiased perspective.
6. Focus on Running Your Plumbing Business
In most cases, internet marketing implies hiring new talents outright to run the campaigns. Plus, it will require some of your attention because you will be working with an in-house team. Remember, setting up the campaign and team will take time and resources.
This can be a tedious and time-consuming process, and an agency comes in handy to lighten this burden off your shoulder. You don’t spend months training your digital marketing team, and that time can otherwise be utilized for growing your plumbing company from the inside.
With a specialized plumber marketing agency, like BlackStorm Design + Marketing, you just need to share your objectives/ goals and their timeframe.
There is no onboarding, training, or managing of another team. All the aspects of your digital marketing are dealt with internally by the agency’s team, and this frees up your time to operate your business better.
7. Custom Cost-Effective Solutions
When deliberating over hiring an online marketing agency, many plumbers typically compare the cost of outsourcing an agency to that of an in-house operation. You will be amazed to learn that a plumbing marketing agency is less expensive over time.
Agencies work as independent contractors, so you reduce the need for payroll taxes. You also eliminate the recurring expenses of having full-time employees, such as salaries, benefits, and health care costs.
Some of the tools you require to manage campaigns also come at a hefty upfront payment or subscriptions. Most reputable plumber marketing agencies already have the crucial internet marketing tools, so you won’t require a dime to obtain one.
8. Boost Scalability
One thing that makes a plumbing marketing agency your best bet for promoting your services online is their scalability.
In an ordinary setting, you will require to increase the size of your team whenever your plumbing company requires growth or want to start something new. This implies that your plumbing company will require extra resources to support and fuel its growth.
With a digital marketing agency for plumbers, that’s not the case. There will be no constraints on your team and no need to expand your team.
A good plumbing company should typically accommodate your requirements as your business grows. They provide several packages and plans that suit your business size.
Ideally, having a flexible and scalable agency is crucial, particularly when you are targeting new markets.
9. Always Have Access to the Latest Tools and Technologies
Let’s face it. Internet marketing requires the use of different technologies and tools to streamline every campaign. Unfortunately, there is no one-size-fits-all tool when it comes to digital plumber marketing.
Most of these tools are premium tier services, and the expenses increase with the addition of specific features or an upgrade. You will require keyword research, competitor analysis, paid search management, analytics, and automation tools.
The cumulative cost of utilizing these digital marketing tools can be expensive for small and medium-size plumbing contractors. Internet marketing services already have such tools in place to help you make the most out of your campaigns. You don’t have to fret about the recurring expenses that may come along with their use.
10. Niche Specialization
As a plumber, you must know that research is crucial to starting any campaign. You must learn your plumbing industry well, the latest marketing practices, and your competitors in the segment.
The onus of plumbing-industry-relevant advertising strategies is on the agency. They will research your target market and identify your competition. Plus, they follow the latest developments in the internet marketing space to guarantee quantifiable results.
11. Brand Development and Public Relations
Online branding is important for plumbing contractors to send the desired message of your company’s image to potential customers via positioning with visual identity services (logo or official printed materials) in addition to taglines and slogans and branding events to create a positive image about what your plumbing company represents in prospect’s mind. A full-service marketing agency for plumbers acts as a branding agency offering custom solutions to represent your company professionally to achieve desired brand positioning.
BlackStorm Design + Marketing Is Invested in Your Success
At BlackStorm Design + Marketing, we believe a plumbing marketing agency should be more than an online marketing vendor. That’s why we regularly invest in our technology, tools, and experts. When you partner with our digital marketing agency, you will have access to our team of professionals and benefit from our success within the plumbing industry, plus a dedicated success manager dedicated to your success.
Isn’t it time you partnered with a marketing team that specializes in your plumbing industry and wants your company to be a success?
Know how to optimize your plumbing company website to generate more clients, more leads, and rank higher in the search engine rankings.
As a plumbing contractor, your website should serve as the engine of all your marketing activities. If done properly, your plumbing website can help you generate more customers and leads for your business 24/7/365-even while you are on vacation or asleep.
Consider this scenario, a homeowner is in immediate need of a local plumber, and you don’t have any contacts in mind. They will pull out their smartphone, turn to Google and look for nearby plumbers in your locality.
In fact, it is a major trend among people nowadays to use Google to find out what they want, particularly via their smartphones. Therefore, it becomes important for plumbing contractors to have a mobile-friendly website and get new customers.
Here are a few things you can do to optimize your plumbing company website to get more clients and more leads.
Without further ado, let us dive in!
14 Easy Ways to Optimize Your Plumbing Website to Book More Jobs Online
Your plumbing company’s website is the most crucial marketing asset you have at your disposal. Clients who are contemplating doing business with you will assess your site against those of other plumbers online. They will read about your plumbing business philosophy, judge the quality of your completed projects and look for reviews from past clients.
So, how do you ensure that your plumbing website occupies the top listing when local homeowners or businesses are looking for a plumber?
These local SEO tips for plumbers will help you get your plumbing website to rank higher in the search engine results. Let’s get started!
Planning the Plumbing Website
Step #1: Perform Keyword Research
Keyword research is crucial to the success of any plumbing SEO campaign. Plumbing keywords are the questions, phrases, and terms people type into the search bar of Google or Bing. If you use the same questions, phrases, and terms on your plumbing website, search engines are likely to notice it and include your website on the search engine result pages.
For a plumbing company, the primary keyword you will focus on will be something along the lines of “[city]plumbers” or” plumbing contractor [city]” or “[city] plumbing service”. These are buying intent keywords, implying that they attract prospects who are near the bottom of the sales funnel and are ready to book your plumbing services.
Keywords are important in giving your plumbing website pages a chance of ranking higher in Bing and Google’s search engine result pages. To achieve this goal, try to use the keywords that your clients are looking for. Fortunately, there are a lot of keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush that can help you find keywords people are typing in on the search bar of Google.
Once you understand what keywords prospects are looking for related to plumbing, you should include them on your webpage. Here are a few areas you should include those keywords to optimize your plumbing website:
Plumbing Keywords in Title Tags
You should ensure that your title tags are properly optimized for an effective plumbing SEO campaign. A title tag is a clickable text displayed in the organic search results, and it offers a reader a hint of what is the type of content found on a specific webpage. Accordingly, the reader can decide on whether or not to visit a webpage based on the title tag provided.
For instance, if a person looks for “common mistakes to avoid during your DIY plumbing project” and in the SERP, he obtains multiple results. If your title tags don’t correspond with a web page’s content, then prospects or clients will leave your plumbing website instantly, causing a higher bounce rate.
Thus, your title tag is the initial point of contact between your site and the reader. So, make sure that your title tag matches the content on your plumbing website. Likewise, include relevant plumbing keywords in your title tags to help search engine crawlers index your plumbing website.
Include keywords in your URL
When you incorporate keywords in the URL, it offers a relevant signal to search engines and helps in boosting your search engine rankings. So, when you create the URLs, make sure that you fit the most important keywords immediately after your domain name. For example, if the target keyword is “plumbing repair” then your URL should appear like this; www.plumberservices.com/plumbing/repair/
Use Keywords in the Content
Adding multiple keywords on your plumbing website helps your webpage to be featured whenever those search terms are used. However, you should avoid stuffing too many keywords in one content. As a general rule of the thumb, always try to use different plumbing keywords across various contents. This way, you will craft multiple contents for specific keywords.
Here are some crucial tips when it comes to using keywords to optimize your plumbing website:
Use a unique title tag containing your primary keyword
Images named with a primary plumbing keyword
URLs should contain the page keyword
Anchor text on every page and built into the footer
Create XML sitemaps and submit them to Google or Bing webmasters.
Use keywords in the meta descriptions to help Google or Bing crawl your plumbing website.
Step #2: Determine Your Plumbing Website Hierarchy
Each page of your plumbing company site should be optimized for one phrase or keyword. For example, suppose your plumbing company is situated in one city, as opposed to multiple locations in a state. In that case, you need to concentrate on the homepage as the main page to optimize your primary keyword.
The secondary pages include About us, service pages, blog, Index, FAQs, and any other pages that you think that prospects will be interested in when they land on your plumbing website. A few plumbing services which you can create separate service pages include: emergency plumbing services, drain repair and clog removal, shower repair and clog removal, and more.
Step #3: Optimize your Plumbing Website for Local Search
Optimizing your plumbing company website for local search will come with lots of benefits. In fact, it makes a lot of sense to target local businesses or homeowners in your area where you can offer your plumbing services. You cannot expect a prospect from Ontario to call for plumbing services in New Orleans.
Therefore, optimizing for local search to drive local organic traffic to your plumbing company website. For this goal, you need to make your brand name, address, and phone number consistent in all your marketing collaterals (both offline and online). So, when users find your plumbing website on the search engine results pages, they can instantly obtain your contact details and contact your company.
Step #4: Grab the Customer Attention by Optimizing the “Above the fold”
We have borrowed the term “above the fold” from the newspaper industry. Newspapers generally come into two folds. Above the fold typically denotes the top part of your newspaper that is visible even before unfolding it. Consider it as a book cover. It contains the most crucial information-the details that will determine whether or not clients will pay focus. Whether or not customers will engage with it and become a customer or lead.
When it comes to plumbing websites, above the fold denotes the part of the screen that’s visible even before you scroll down your page. It is no doubt the most important part of any plumbing website, as it will largely influence if clients will engage with that page or navigate to another plumbing contractor’s website. To avoid this, you need to make sure the crucial pages on your plumbing website are optimized above the fold. This technique alone can have a huge impact on the performance of your plumbing website.
Step #5: Show Your Competitive Difference
Make sure that you stand out over your competitors on your plumbing website as a reliable and trustworthy plumbing company. There are thousands of plumbing contractors out there. Why are you better than other plumbers? Do you offer reasonable service charges? Do you display trust and visibility with stats and reviews found on your plumbing website? If you have great testimonials on plumbing websites, they can make you stand out in front of other plumbing websites.
The best way to conceal negative reviews is to obtain tons of positive reviews, and then negative reviews will be at the bottom of your list. Show potential customers that your plumbing company wants to solve problems and keep them happy. People want exceptional plumbing services, and your determination to solve their pain points shows that you care about the quality of your plumbing services.
Step #6: Optimize Your Plumbing Content
As a plumber, you should ensure that your content is of high quality and unique. If Google notices that your content is duplicated, then it will penalize your site and degrade your site rankings. In case you are not able to craft unique content, it is highly recommended that you partner with a professional Plumbing SEO content marketing agency. Moreover, you should post quality content regularly.
When you offer regular content, Google learns that you have something unique and helps to skyrocket your plumbing website rankings. Other elements will help you rank higher in the search engine result pages and obtain more traffic to your plumbing site. Other elements like XML and HTML sitemaps, using canonical tags, keeping your site code clean, making CSSS and JavaScript external, having a standard URL are also crucial.
Furthermore, there are always regular updates on Google algorithms daily which should be monitored and alterations incorporated into your plumbing website. Thus, you need a committed person or team to handle your plumbing SEO efforts. If you don’t have the right SEO expert, then partner with a reliable plumbing SEO agency for your plumbing website to assist you.
Step #7: Select Authentic, High-Quality Photos that Serve a Specific Purpose
When creating your plumbing website, don’t pay for vague before and after photos of plumbing services. Take photos of the completed projects that your crews have accomplished. Show plumbing emergency catastrophes that you have saved property owners from. Document your actual plumbing work.
Visibility of your completed projects is a great way to obtain instant credibility and help customers opt to contact your business when they see proof that they have helped solve the same problem for another customer.
Step #8: Make Sure That Your Brand Message Aligns with Your Target Markets Needs
Whatever your brand message is and how you put it across will determine your plumbing marketing success. You can offer the best plumbing services in your area, but if your brand message and method of presenting it doesn’t resonate with clients, they won’t pay attention and ultimately won’t become paying clients. The reverse is also true, you can offer the worst plumbing services in the world and book lots of service appointments if your brand message and its presentation resonate with what clients are searching for.
The only reason prospects or clients will visit your plumbing website is because they are searching for services you offer. They have a need or want to learn something, buy something, or experience something. But how will they know if you can offer that thing you are looking for? Through what and how you present your plumbing services on the internet.
Step #9: Optimize Your Plumbing Website Design
Your plumbing website design should offer prospects or clients an awesome user experience. So, you need to create a site that has an excellent responsive design. Responsive plumbing web designs utilize CSS3 queries to offer content for both desktop and mobile users by utilizing a flexible and fluid rigid design that instantly adjusts the size based on the device of a user’s screen. Since people use different kinds of devices, you need to make sure that your plumbing website works perfectly and there are no challenges navigating across different web pages. Thus, to avoid a high bounce rate for your site, contact a professional plumbing web design agency to assist you to create a mobile-friendly plumbing web design.
Furthermore, to improve your user experience, ensures that your site doesn’t have unnecessary pop-ups and flash. Too many Pop-ups on your plumbing website can make your visitors annoyed or irritated.
Step #10: Optimize Your Plumbing Website Speed
Visitors expect your plumbing website to load in less than three seconds, and if not, they will click off to another plumber’s site. This means that your plumbing website must load quickly, which calls for a properly designed site and one that follows the best technical SEO processes.
Google loves a mobile-friendly plumbing website, and this means they prioritize mobile-friendly sites over desktop plumbing with higher search rankings.
A mobile-optimized plumbing website implies a visitor can view the content on your site without having to zoom and pinch. If you want to avoid losing potential clients, ensure that your plumbing website is mobile optimized.
Step #11: Include Clear Call to Action to Optimize Your Plumbing Website
Getting visitors to your plumbing website is one thing, converting those browsers unto paying clients is another. Do you know that 96% of all site visitors will leave your plumbing website without taking any action? While there are various reasons for this, one of the major reasons is that they don’t understand what to do next after landing on your plumbing website.
Don’t assume clients know what to do once they come to your plumbing website. You need to tell them exactly what you want them to do.
Your plumbing website should contain two call to action. A primary CTA concentrates on generating service appointments, and a second CTA focuses on generating qualified leads.
For example, your primary CTA can be “Book an Appointment Now”. This is a CTA designed to generate a customer. On the flip side, a secondary CTA is “Download the plumbing marketing guide to generate more leads online”. This secondary CTA is specifically designed to produce a lead, which your plumbing business can follow up with.
Having clear CTA’s on your plumbing website-above the fold- will help to minimize your bounce rate. This may sound like a simple task, but many plumbing contractors fail to do it properly.
Step #12: Ramp Up Your Online Customer Reviews
Getting reviews on platforms like Google My Business, Yelp, and Facebook to show prospects and search engines that people trust your plumbing business.
Reach out to Get Online Reviews
If clients aren’t leaving online reviews on their own, request customers personally to share their experience online when they have an opportunity. Show them how crucial online reviews are to local home service businesses like yours and how their response helps other homeowners or businesses find your plumbing services online. If you have their email address on your file, message them with links to your profile to help them leave a review.
Respond to all Reviews
When you get a review, thank the reviewer for their feedback, whether negative or positive and address any problems they might have. This shows that you care and listen to their feedback.
Don’t have time to manually monitor online reviews periodically? Consider partnering with a plumbing online reputation management agency to help you pull your new reviews and respond to them in a professional and timely manner.
Track Your Progress
Ask your plumbing website developer to install tools such as Google Search Console and Google Analytics to track the website traffic over time. These SEO performance trackers will help you know whether your plumbing website optimization strategies are paying off or whether they need to be adjusted.
Frequently Asked Questions on Plumbing Website Optimization
What is SEO for plumbers?
SEO for plumbers is typically a systematic process of editing and crafting the website content and code for your plumbing company to rank higher in the search results. To help your plumbing website rank higher on the search engines like Bing or Google, it needs to load in less than three seconds, be mobile-friendly and publish high-quality content on a regular basis.
Why does your plumbing business need professional SEO services?
More than 90% of businesses or homeowners in the US prefer conducting research online to find a local plumbing contractor. If you want to generate more relevant traffic and get more business opportunities and leads, then hiring a professional plumbing SEO services agency can be a game-changer for you.
What are the major strategies you can use to optimize your plumbing website for SEO?
Here is our proven process of ranking higher in the SERPs for keywords related to your plumbing business:
Optimize Your Plumbing Website with Blackstorm Design + Marketing Today
With all the steps discussed above, your plumbing website will be consistently delivering qualified leads and paying clients on autopilot. Be sure to evaluate the optimal results received to know what’s working and what doesn’t. However, this is not a complete plumbing SEO list by all means.
Increase Traffic to Your Plumbing Website and Gain New Clients Looking for Your Services Online.
Plumbing contractors are after one thing, a consistent stream of qualified leads. There are multiple ways to drive leads for plumbers but one outshines them all, that is Google Ads.
Homeowners normally take plumbing seriously unless there’s an issue. Thus, it can be difficult to get new leads if you are advertising a plumbing company. But that doesn’t imply that you have to relax and wait for prospects to call your business.
To set your company for success, you must do quality plumbing marketing. This step-by-step guide on Google Ads for plumbers will help your business attain greater success and growth online. Without further ado, let us dive in.
What are Plumbing Google Ads?
Google Ads, previously known as Google AdWords is a Pay-Per-Click advertising platform where you pay Google to have your Ads displayed on the search engine results. Specifically, for plumbing companies, a Google advertisement promotes plumbing services within a particular service area.
There are lots of advantages that your plumbing business can obtain from using Google Ads. Ultimately, it is an effective way to promote your plumbing business so you can reach your target market and drive leads to your site. This post will discuss how to launch a successful Google Ads for plumbers campaign.
What is the Difference Between SEO and Google Ads?
Plumbing SEO and Google Ads can complement one another, but it is crucial to note that there is a difference between the two. Using SEO assists make your website more appealing to clients and create engaging content that addresses your specific client’s specific pain points. Thus, plumbing SEO involves everything in your website from ensuring a user-friendly design to optimizing website layout and all written content and videos. SEO ensures that your plumbing website ranks higher in the organic search results.
On the flip side, Google Ads helps your business targets specific keyword phrases that your prospects use when searching on Google and then craft an ad to promote your plumbing website. It is an efficient and fast way to reach your target market. Here is an example of a Google ad when a prospect searches for a ‘plumbing company’ on Google.
How Does the Plumbing Google Ads Process Work?
Let us discuss how the Google Ads auction process for plumbers works. There is a lot of misunderstood and incorrect information out there, and a lot of plumbers think that Google AdWords auctioning process solely depends mainly on the cost per click.
They wrongly think that if they just bid a bit higher, my ad will appear on the coveted #1 spot and then will obtain more leads and clicks.
But since Google wants to show more relevant results to its users, thus they cannot allow the highest bidder to get the top position. That’s why they use the “quality score” to determine which ads will show up higher in the search results.
Google gets more money if plumbers get clicks, and to be more effective, they need only to show the most relevant ads to their users.
Quality Score
What is a plumbing Google ad quality score, and why should plumbers care about it? Quality score is typically Google’s rating of the relevance and quality of your PPC ads and keywords. Google uses it to calculate the cost per click (CPC) and multiply it by the maximum bid to determine the rank of your ad in the auction process. That said, your quality score is based on various factors including:
Relevance of your ad copy
Relevance of every keyword to the ad group it is in
Ad historical performance
Your ad’s Click-through rate
Why Are Google Ads for Plumbers Important?
As we have already discussed, most people have to claw and scratch to get to the coveted first position on Google. The top organic search results obtain all the clicks, and so, the highest likelihood to convert clients. So this presents a lot of crucial benefits to plumbing contractors including:
Precise Ad Targeting
Compared to other conventional ways of advertising, Google Ads for plumbers is better targeted as you only display your ad only when prospects are actively searching for your plumbing services. This cuts down on unnecessary advertising spending and increases the chance of people contacting you.
With Google AdWords, you can ensure that the ads you pay for reach prospects who are likely to want/ need your services as a plumber. You can target prospects by age, geographic location, particular keywords and even ensure that your ads appear at a specific time of day.
Immediate Exposure
When you are initially starting out, your business will require immediate exposure you can obtain. Plumbing SEO could take months or years to generate desired results, but with Google Ads, you can instantly reach the coveted spot on the first page of Google and get noticed by prospects in your local market.
People can see your Google Ads multiple times and never click them (implying that you don’t have to pay a dime), yet your plumbing business is now top of their mind the next time they are ready to schedule a service appointment.
Cost-Effective
Google Ads for plumbers operates on a pay-per-click model, and this implies that you only have to pay Google when a prospect clicks on the ad-not every time your ad shows up.
Data Mining and Marketing Insights
When you utilize Google Ads, you can visualize statistics of how your ads are performing. This can offer you important invaluable market insight like who is clicking on your Google ads and taking action.
Besides the real-time campaign performance and analytics, we obtain a treasure trove of user data. We utilize it in various ways to further grow your client base.
Creating Google Ads for Plumbers: 10 Secrets to Getting More Qualified Plumbing Leads Online
1. Creating a Google AdWords Account
Setting up plumbing Google Ads is easy and simple. We will utilize a fictitious plumbing business as a major example for this post. Click on “Start Now” on the left side of the main page. You will also be requested to sign in with your business Gmail account.
Google will ask you what your main advertising goal is, and you can click on any of the three options offered. For instance, I select “get more plumbing website sign-ups or sales.”
The Google Ads setup process is fairly simple, and the prompts will direct you through the whole process. You have to sign up here to get your first plumbing ad campaign started.
2. Focus more on Emergency Plumbing Keywords
The initial step to success on Google Ads is to understand where your ideal clients come from. Then you have to target the prospect with your keywords and ads. Let’s figure about an average homeowner. It’s 1:15 AM on a very cold night, and they realize that one of their basement has flooded and their pipes have burst. They turn to Google-what do they do now? Emergency plumbing help! They don’t have enough time to submit a lead form on your plumbing website and wait for two days to get a response back, they want a plumber who can assist them right now!
If you want to zero in on this client, include the keywords “emergency plumbing”, “plumbing after hours”, “emergency plumber near me” and so on to an ad group in your AdWords campaign. In addition, emphasize that you provide 24/7 service in your emergency plumbing ads so that they will hire you for emergency situations. Once they notice the services you offer, they will instantly click on your ad and become qualified leads. Homeowners prefer emergency plumbing services rather than generic plumbing contractors.
3. Use Call Only Ads
Call-only ads are plumbing ads that can only be utilized to make a call. They offer an excellent way to obtain leads for your plumbing company. The great benefit about these ads is that they are straight to the point and allow your sales representatives to book jobs over the phone. A lot of homeowners want to speak to someone over the phone and let them call instantly from the ad, giving your plumbing company a good opportunity to close on a lead before they call the next plumber.
Since a call ad-only campaign is mobile-friendly, and your headline is your phone number when your ad shows up. This way, you make it simpler for the clients. Generally, in the process of generating leads, they notice your ad, visit your plumbing website and then decide whether to contact your business or not. But with call-only ads, you eliminate one step of the process. Here, they conduct a search for your plumbing company on Google, bump on your ad, call you instantly from the ad, and instantly become a qualified lead.
Homeowners don’t happen to be in the mood to compare different plumbing companies and shop around when they are in an emergency situation.
Call-only ads are ideal for plumbing repairs, as homeowners want to instantly speak to a reputable plumber at the moment so that you can resolve the issue. Thus, they work perfectly with local organic keyword searches as the searcher’s intent is probably urgent and wants to talk with a plumber on the phone rather than spending time researching.
A few plumbing keywords to consider for your call-only ads are:
Local + Keyword (Local plumbing company)
Keyword + near me (Plumbing contractor near me)
City +keyword (Murfreesboro plumbing companies)
Keyword + city (Plumbing repair Murfreesboro TN)
4. Structure Your Plumbing Ad Campaign for Success
The structure of your plumbing Google Ads will play a huge part in the amount of money you spend per lead. The structure of your ad will impact your quality score, which affects your cost per click, which impacts your cost per lead, and ultimately the cost of acquiring those leads. For plumbing companies, oftentimes there is more than one plumbing service that is provided, so your campaign structure should reflect so. For instance, you might provide the following:
Drain cleaning
Toilet repair
Sewer repair
Leak repair
Garbage disposal services
All of the services above should be classified in their ad groups since they will have different ad copies to that plumbing service and be directed to landing pages. After your ad campaign structure looks awesome, now your ad copy should stand out from the clutter.
Your Google Ads account is comprised of Ad groups, keywords, Ads, and Campaigns. There are various parts of your plumbing business and advertising strategy that correlate with every one of these structures. Let us define the following Google Ads terms:
Campaign: The individual plumbing service units which you build groups of ads for. For instance, you should have distinct campaigns for people looking for “plumbing repair” versus people seeking “plumbing installs”. They are two kinds of plumbing services and thus require different ads.
Ad group: A group of plumbing ads that concentrate on a particular portion of your target market (also referred to as a client persona). For instance, you may have one ad group for prospects who require “clogged toilet” and a different one for people looking for “Emergency plumbing”.
Ad: The actual content that conveys what that person is really concerned about (fears, expectations, fears, and pain points)
Keyword: The specific term that’s typed into a search engine by the prospect searching.
5. Consider Your Ad Copy
In the plumbing industry, you are competing against all the local plumbers running PPC ads, directory sites such as Thumbtack, Home Advisor, and Google Local Service Ads. Plumbing is a very competitive landscape, and your ad copy requires to soar above all that clutter.
Google gives you two descriptions and three headlines for the ad copy, but these may not always show up. Your headline should feature the plumbing keywords you are focusing on, the second heading should be a compelling call to action (schedule a free estimate, call for a free quote). In your description text, you should discuss why your plumbing business is different. For instance: “20+ Years experience”, “fully insured” “Locally owned and operated,” etc.
6. Use Your Negative Keyword List
Negative keywords are search terms that tell Google you don’t prefer ads to appear.
The importance of having a list of negative keywords cannot be overstated. It is crucial to include a negative keyword list at the beginning of your Ad campaign. This should be a continuous process as there will be multiple searches that you cannot plan for.
Considering that plumbing keywords are very competitive in paid search, negative search terms are particularly crucial. Without them, you will end up spending your ad budget on irrelevant traffic, fast. Here are some negative keywords, to begin with, your list will depend on your business, the types of plumbing services you provide, and geography:
Books
Careers
Pictures
Videos
DIY
School
Creating a list of negative keywords and continually checking on your keywords will help minimize your cost per lead and improve the quality of searches your ads appear for.
7. Capture Lost Leads with Plumbing Retargeting
When someone requires a new toilet installed, they will conduct some research, ask for recommendations and shop around for the best price before making a final decision. Often times the potential client is ready to contact your business, they click on your website or ad, but their kids come back from school, life issues get on their way. With display retargeting, you can get that lead back in the sales funnel.
Plumbing retargeting is a cost-effective way to obtain more leads since they are warm, they have already visited your website.
For instance, you can retarget prospects that have made it to your contact page or spent one minute on it but failed to fill out the form. With that audience, you can retarget them (follow them to other websites they visit) with an ad showcasing your $300 off new toilet installation offer.
If your Facebook pixel is properly set up on your plumbing website, you can retarget users that made it on your plumbing website from your Google Ad and capture them in your Facebook newsfeed.
8. Bidding Strategy
Bid strategy is actually telling Google how and if to utilize their algorithms to optimize your keywords for best performance instantly.
Bidding on your plumbing brand keywords is a challenging one to wrap our heads around. If someone is looking for your brand, they want to partner with you, right? Then why should you spend the advertising dollars to get that client?
It would be ideal if every search for your plumbing brand means they are going to become your clients, but this is not often the case. Most plumbers have the industry in their brand’s names.
This implies that when a prospect types in your brand names in Google, it is more common than in other industries that PPC ads will appear as well. This is because they are targeting plumbing keywords. Bidding on your plumbing brand’s keywords will assist you to appear and stay on top of the page where those competing plumbers show up.
The good news is that your brand’s keywords will generally be cost-effective due to ad relevance and quality score. By bidding on your plumbing brand, you will be spending less money on click and stick it to your competitors, catching those low funnel leads.
9. Use all the Ad Extensions
Talking of ad copy, Google has offered plumbers multiple ad extensions that can assist you to take over the search engine results page. This is particularly crucial on mobile devices since they are most likely to see one or two ads before the user has to scroll.
Utilizing ad extensions will improve your Click-Through Rate (CTR), which will result in a high-quality score, thus reducing the cost per click. Google provides lots of site link extensions, but here are the ones plumbing contractors should implement on their Google Ads campaigns instantly:
Sitelink Extensions: Use sitelink extension by sharing quality links on your plumbing website. This could be utilized to showcase your testimonial page, service page, contact us page, FAQ, blog posts, anything that is crucial for the searcher is great to add.
Callout Extensions: The callout extension gives you short 25 character descriptions that are included after your descriptions line. These can be utilized to entice the prospect to take the desired action or offer additional details that make your plumbing company stand out. For instance, free estimates, quick installation, Lifetime Guaranteed, amongst others.
Structured Snippets: Google allows plumbers various headline options to select from when including structured snippets. The best types of headlines for plumbers are highlights, services, types, and types. This could be utilized to showcase the services you provide (toilet repair, drain cleaning, and leaks repair). Types could be used to display the types of toilets you install. Neighborhoods are ideal for a plumbing company that only serves specific cities or towns or if you wish to concentrate on the most profitable ones.
Call Extension: As stated earlier, the call extension helps someone who comes across your ad instantly call from their mobile devices without visiting your plumbing website. This is important for plumbing companies as you want potential clients to call during office hours.
Location Extension: When a prospect is searching for a plumbing contractor, typically they aren’t going to come to your doorstep, but the location extension allows searchers to see where your plumbing company is situated and operating hours, and helps your ad to appear on Google maps.
Price Extension: It is difficult to show prices for jobs because they will typically differ across various houses, but there is a creative way to utilize Google’s price extension for plumbers. This is achieved by using it to showcase free estimates with a price tag of $0.00. The price extension aims not to get prospects to click on it but to occupy more of SERP and prove that you are a no-risk plumbing contractor.
10. Adjust Your Location Bidding
All plumbing companies understand the more profitable zip codes and neighborhoods in their service area. With location bidding, you can adjust your bids higher in those profitable neighborhoods giving your plumbing business a good chance of getting in front of those prospects or clients.
Your cost per lead or click may be higher in those areas, but they are more profitable. Alternatively, you can reduce your bids in less profitable zip codes and neighborhoods, and this will make sure that you are maximizing your advertising budget (dollars).
11. Create a Landing Page That is set to Convert
If your best plumbing ads are directed to your homepage…. stop! A landing page is normally one of the most overlooked aspects of a great Google Ad campaign. You must figure out the keywords the client typed in thus triggering your ad and what their intent was, then offer exactly that on your landing page.
A good landing page should have the following important elements:
Primary keyword(s) in the headline
Differentiating features and trust Factors-This could be testimonials, what makes you unique from competitors, star ratings, etc.
Easy to find contact information
Obvious and clear steps
Simple, clean
12. Improve your Local SEO to Market Your Plumbing Services
You should consider your local search engine optimization. It is one of the best ways of obtaining plumbing leads. It helps you establish an online presence and helps to connect with people when they need your plumbing services.
13. Call & Conversions Tracking
Setting up conversions for your Google ad campaigns is as crucial as creating the ads yourself. If you fail to set these ads properly, there is no way to ever realize which plumbing keywords are working and which ones aren’t. It negates the entire purpose of plumbing marketing in the first place.
Here are the three types of conversions our expert setups:
1. Contact Form Submissions: put a conversion code on thank you page after prospects or clients submit.
2. Track calls from your landing page: people click on your ad and then make a call using the phone numbers on the landing page. You can utilize Google’s call tracking numbers or create them on your own.
3. Ad extension calls: These are phone numbers that show up in your ads if prospects call directly instead of clicking on your ad to head over to your landing page.
Common Problems for Plumbers Using Google Ads
A common problem for both commercial and residential plumbers is typically your competitors. Through our experience over the years, we often find that most plumbing contractors are guilty of click fraud. This uncouth behavior is when a plumber intentionally clicks on your Google Ads to increase costs. By increasing your costs, it is likely that you may stop the ads, or your daily advertising budget might have run out. This implies your competitors then take a top spot on Google and obtain the leads that could have been on your business.
Other problems that plumbers face with Google Ads include:
Sending prospects or clients directly to their homepage
Writing irrelevant ad copy that can easily be ignored
Frequently Asked Questions on Plumbing Google Ads
How can you write a relevant plumbing ad on Google?
Although there is no textbook approach to crafting Google Ads copy for plumbers, here are some best practices we developed internally that guarantee impressive results:
Use plumbing keywords strategically. Keyword placement and choice are a bit different with Google Ads than it would be with a web copy or blog post
Keep your ad copy specific and concise
Always incorporate a compelling call to action
Is Plumbing Google Ads a waste of marketing dollars?
Yes, Google ads will waste your advertising dollars if you don’t craft and implement them properly. That’s why we highly recommend that you partner with a reputable plumbing Google Ad agency to achieve desired results.
What makes a good Google ad for plumbers?
Your ad copy should be attractive, specific, empowering, and relevant to reach property owners or homeowners effectively. Some of the aspects of a good Google Ad include:
Highlight what makes you unique
Includes promotions, exclusives, and prices
Empower clients to take the desired action
Include at least one of the keywords
Match your ad to the landing page
Appeal to customers who are using mobile devices
Why Partner with Plumber Google Ads Experts at Blackstorm Design + Marketing?
Google Ads offers tremendous benefits to plumbing contractors. They create a funnel for local clients who understand what they require and are ready to schedule service appointments while allowing plumbers to pay for qualified leads instead of the clicks. In combination, these two great qualities make Google ads both laser-focused and cost-effective.
But for most plumbers, Google Ads, like other internet marketing channels, will represent just one crucial aspect of an overall plumbing marketing strategy.
Trying to manage all the elements of plumbing Google Ads campaigns on your own can be daunting.
If you are a plumber or running a plumbing business and do not get the maximum benefits out of Google Ads, then we got you covered. At Blackstorm Design + Marketing, we have been working with home service contractors, including roofers and plumbers throughout the US for many years, leveraging Google Ads to generate inbound calls and service enquires. Our proven Google Ads system for plumbers has delivered lots of plumbing contractors just like you affordable leads.
We create a winning Google Ads strategy for your plumbing business
Increase phone enquires and calls
Full support, setup, and Google Ads optimization
Scale your plumbing company
Scalable and proven ad campaign structure to make sure you get low-cost, high-quality leads.
Looking to grow your plumbing company with Google Ads? Schedule a free discovery call to see how Blackstorm Design + Marketing can assist you to drive more qualified leads while improving efficiency across your plumbing business.
Outsource Your Plumbing PPC Marketing to Google Ads PPC Expert and Generate Qualified Lead for Your Plumbing Company.
If you want to be successful in a highly competitive field, like plumbing, ranking high on SERPs and attracting local customers is crucial. However, if other plumbing companies are currently ahead of your business in those rankings, it might lose out on opportunities to get leads and book more jobs.
That’s why top plumbers invest in pay-per-click advertising or PPC. Plumbing PPC ads can help you boost the visibility of your plumbing services on the internet. With PPC, when a prospect searches on Google and looks for plumbing contractors near them, your ad can be the initial thing they come across. While excellent web design and SEO are a strong foundation for internet marketing, PPC ads for plumbers can help you achieve fast results.
How does plumbing PPC work? And how can you get started? Find out why top plumbing websites invest in PPC ads and the know-how to create the best advertising strategy for your plumbing company. It is important to utilize the best practices to make the most out of PPC campaigns to attract more customers without breaking your bank account. Keep reading to understand more about PPC ads for plumbers.
What is Plumbing PPC?
PPC is a short form for pay-per-click, a digital advertising model where plumbers pay every time a user clicks on your online ads. Google hosts your ad, and you only get to pay when it obtains a click. These ads targets prospects/leads who are likely to become paying clients, and their click leads them to a customized landing page on your plumber website. Essentially, it is a method of buying traffic to your plumbing website rather than trying to “earn” those visits organically.
There are multiple places on the internet where plumbing companies strategically put their Pay-Per-Click ads. These are the most famous forms of PPC campaigns that boost the visibility of your plumbing services online:
Search ads are the most popular form of plumbing PPC ads strategy. Here plumbers bid on particular keywords to boost their ranking on the Search Engine Ranking Page for those searches.
Display ads can show up on multiple sites as banners that appear as a banner over the content. Plumbers can strategically host display ads on websites whose users are likely to be interested in your plumbing services.
Social media ads incorporate feeds just like organic posts. Many social media platforms gather data to personalize the user experience and will assist you target plumbing PPC based on online activity and demographics.
How Do the PPC Ads for Plumbers Work?
A lot goes into building a winning plumbing PPC campaign: selecting and researching the correct keywords, organizing such keywords into well-organized ad groups and campaigns, and creating PPC landing pages crafted for conversions. Google rewards plumbing companies that can develop properly targeted, relevant pay-per-click campaigns by charging them less for ad clicks. If your landing pages and ads satisfy the visitor’s search intent, Google will charge you less when a prospect clicks your ad, leading to more revenue for your plumbing company. Therefore if you want to start using PPC ads, it is crucial to understand how to do it properly.
For your plumbing PPC ads to show up against organic results on search engine result pages (also known as SERP), plumbers cannot simply pay more for their ads to appear higher than other plumbing companies’ ads. Besides, your ads are subjected to what is referred to as Ad auction, an automated process that search engines like Google or Bing use to determine the validity and relevance of ads that show up on the search engine results page.
Say, for instance, that your plumbing business offers toilet repair services. A homeowner wanting their toilet repaired might enter the search term “toilet repair services” into Google to find plumbers near them who provide such services.
At the time the homeowner submits their query, Google performs complex algorithmic calculations based on the ad auction. This assists it in determining which ads are shown up, in which order, and by which plumber.
Because you have to pay for every click on your plumbing ads, it’s crucial to bid only on keywords relevant to the plumbing services you offer, so you can rest assured that you will obtain a great ROI from your advertising dollars. Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can assist you in identifying the right keywords that you can use to bid and drive conversions or sales without breaking your bank.
Google Ads provides an inexpensive way to drive lots of relevant traffic to your plumbing website and scale your business. But it takes a lot of time and effort to create a successful plumbing PPC campaign. Some of the factors that affect the costs of your PPC campaign include:
The relevance of search terms(keywords) you want to bid on: Are they the keywords that prospects or clients use to find their plumbing services online?
Quality of your landing pages and plumbing ads: Search engines like Google reward the best plumbing ads and reduces the cost to plumbers who offer superior customer experience.
A great account structure: Your plumbing PPC account is likened to a house. Thus, you need to create everything from a strong foundation.
What Are the Benefits of Plumbing PPC Ads?
PPC’s marketing strategy resonates with plumbing contractors because prospects who click on such ads end up booking jobs with them. Besides generating new qualified leads, such ads target hot leads who are already interested in your plumbing services. PPC ad campaigns attract qualified leads since they are optimized to find prospects and display an ad that will probably engage them.
PPC ads for plumbers have impressive conversion rates and return on investment (ROI). They can help you save money while making the most out of your internet marketing investment.
Some of the advantages of using PPC ads in your plumbing company include;
1. Plumbing PPC Ads Get Fast Results
Plumbing contractors require results, and they need them fast. Running PPC ads is no doubt the fastest way to carry out an advertising campaign strategy and obtain instant results.
Simply put, if you have an operational plumbing website, you can instantly create a Google Ads account, run your ads and pass them through the Google network and begin obtaining instant traffic.
This is a simplified version of how PPC works, but we just wanted you to know that Google Ads for plumbers are very efficient for reaching your target market in the fastest way possible.
2. PPC ads for Plumbers Are More Cost-Effective
Pay-Per-Click advertising campaigns operate by bidding on particular plumbing keywords. Plumbers with cutthroat PPC marketing strategies set a maximum bid on each keyword, thus preventing them from overspending on what they intended to invest.
Plumbing PPC ads help you have overall control of your placements, targeting, and your budget. With an ongoing optimization of Google Ads in your plumbing company, you will instantly identify the sweet spot between results and budget. With our PPC ads for plumber services, you will never be concerned about ad reach or impressions, and you will only pay for clicks, implying that you are in full control of your ad spend.
3. Plumbing PPC ads Helps You Target the Right Audience
When running a PPC ad campaign for your plumbing company, you select where and when your ads will show up based on various factors, including device, keywords, website, date, time, and more.
Such flexibility helps you segment your target market and bring your plumbing services in front of the right audience. Your plumbing ads can be displayed to users depending on gender, location, age, and details of where you frequent most on the internet. Targeting such points can be particularly helpful for your plumbing business to find local clients.
4. Results Tracking
Plumbers who invest in PPC ads can view analytics on how their ads perform on several audiences. The beauty of these ads is that all you do has a clear target that can be measured. You can measure everything related to your plumbing advertising campaign from views, traffic, clicks, profits, and costs. From the moment you launch your PPC ad campaign, you understand how much you have spent and if you are generating a loss or profits.
5. PPC ads Help to Drive Warm Leads to Your Plumbing Business
PPC ads for plumbers are one of the effective ways of driving warm leads that are likely to schedule some service appointments. In fact, PPC prospects are 50% more likely to book a plumbing job than organic leads.
These prospects click on ads since they want to find plumbers that suit their requirements. They are ready to book a job but required to identify the right plumbing business that fits their search query. Therefore, keyword research is crucial, and it assists in drawing in warm leads that are more interested in your plumbing services or products.
6. PPC ads for Plumbers Lead to a Great ROI
Another benefit of plumbing PPC ads is that everything can be measured, improved, and optimized.
Unlike many other internet marketing options, Google Ad campaigns are simple to measure, which implies you can enhance your ads until they give a positive ROI.
On average, our PPC ads campaigns produce $2 for every $1 spent, implying that it is a low-risk advertising strategy for reaching new customers.
7. No Need to Worry About Constant Google Algorithms
Unlike plumbing SEO and content marketing which depends on algorithmic updates, PPC ads provide stability. But one of the benefits of PPC ads is that once you develop profitable campaigns, you don’t need to care about Google algorithmic updates.
Actionable Tips to Create a Successful PPC Ad Campaign for Your Plumbing Business
A plumbing PPC ad campaign, when done properly, can be a profitable and valuable tool for your company. It can be an effective way to attract new clients online that are likely to be interested in your plumbing services.
However, your Google Ad campaign must be implemented properly as possible to achieve desired results. Here are some steps that you can take to make the most out of your plumbing PPC campaign:
Begin by Optimizing Your Plumbing Website
Before you launch any PPC campaign, you must take a step back and solve the landing pages that will work together with your ads. Here’s why it’s so crucial: when a potential client clicks on a PPC ad, it is because your ad text intrigued them, and they are hungry to know more. But if the link directs them to a generic or unrelated page to your plumbing website, like your homepage, then that potential client will likely click off to the competition.
A click on your plumbing ad is a desire to discover what the ad was about, which is why it’s super important to develop customized landing pages that compliment your ad’s content. For example, if you are running a PPC ad offering clogged drain repair services in your plumbing services, then the landing page of the ad should be about more details about the clogged drain, something that resonates specifically with the ad text.
Another thing that you need to do with your landing pages is to ensure that they are optimized for performance because if potential clients click on your ad and end up on a page that loads at a crocodile pace, is hard to navigate, or has other technical issues, then they will also bounce. So take time to maximize your plumbing website conversions so that potential customers who come later will be more likely to follow through. Here are some of the tips that you can use to optimize your plumbing website for conversions:
Use compelling and clear calls to action (CTA).
Write attention-grabbing and compelling headlines.
Use a simple plumbing website design with a lot of white space.
Write a straightforward and clear copy.
Use images and videos strategically to retain attention.
Make your information easy to digest by utilizing stand-out quotations, visuals, and bullets.
Choose a Bidding Strategy
There are multiple strategies to select from, and choosing the right one will depend on various factors, including your expertise with PPC, budget, and objectives. One of the first decisions you will have to make is whether to use automated or manual bidding. If you are new to plumbing PPC, you may opt to begin with manual bidding, especially if you are working with a minimal budget since manual bidding allows you to set a cap on the cost per click. The main disadvantage of manual bidding is that it doesn’t give you a chance to optimize your bids.
On the flip side, automated bidding will minimize the time you will require to manage your plumbing ad campaign, but you may end up paying more. Essentially, you can select several bidding strategies depending on whether your objective is to increase traffic, visibility, and conversions.
Set a Budget
Budget is an essential component of your plumbing PPC campaign, but the major benefit of this kind of advertising strategy is that you can operate it on a limited budget, and you can have control over your ad spend. In fact, if you are just starting out in PPC ads but don’t have a lot of money to spend, you can still get started with a small investment of $25.
Choose The Right Keywords
Keyword research is one of the most crucial aspects of your plumbing PPC ad campaign because it is the backbone of the whole process. When selecting your keywords, think about your customers and the search terms they are likely to use when looking for your plumbing services online.
Create several ad groups that contain several keywords that are specific ad groups. This will help to keep your ads relevant to prospects or clients.
Last but not least, don’t forget to utilize negative keywords to increase your conversion rates by filtering out those leads that aren’t specifically searching for your plumbing services online.
Create a Killer Plumbing Ad
Once you have designed your landing page, selected a budget and bidding structure, and done proper keyword research, now it’s time to develop that compelling and killer ad that will attract wallet-out prospects.
Another crucial thing is to have an end goal when writing your ad copy. To grab the attention of your prospects or clients is to think of developing a unique value proposition that makes you different from other plumbing contractors in the area.
Use Geo-Targeting
Geo-targeting, also known as local PPC, is a plumbing marketing strategy crafted to target an audience within a specific geographical location. Utilize the best geo-targeting practices in Google Ads to create customized campaigns that will deliver your message to potential clients based on their geographic location.
Geo-targeting can be beneficial in helping to optimize your performance. For instance, it helps you create an ad copy that determines the location-specific aspects like specific terms or keywords that only the local target market understands.
As a result, your ads resonate more with users, and the higher your chances of increasing your click-through rate (CTR) and getting more qualified leads.
Utilize Retargeting Ads
A successful plumbing remarketing campaign strategy puts ads in front of users who are familiar with your website and convinces them to return and give your business a second chance.
Retargeting ads can nurture your customer journey by engaging potential clients with content that assists them in re-consider your offer and seeing if it is suitable for them.
Combine with Plumbing SEO
PPC ads for plumbers should be used together with SEO.
SEO data or information can inform your Google Ads data, as well as the other way round. For instance, PPC ads will help you know which keywords are generating or converting more leads. Such information can assist your plumbing website rank higher when utilizing SEO. Thus, running both a PPC and plumbing SEO campaign simultaneously can help your business achieve optimal results!
Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business
Managing your PPC ads involves a lot of things, including setting up, optimizing, and monitoring paid search campaigns. The process can be time-consuming and complex, especially for your in-house marketing teams that handle other sensibilities.
To maximize the returns you get from your plumbing PPC campaigns and offer the most optimal results, and plumbers should consider hiring a plumbing marketing agency like Blackstorm Design + Marketing to manage their Google Ad campaigns.
Here are some reasons why you need to trust us to manage PPC ads for your plumbing business:
Save Time
As a plumber, you will save a lot of time needed for developing ads, creative assets and campaign setup, and managing your plumbing PPC campaign. This is particularly beneficial if you are new to plumbing ads.
Get Instant Results
Professional plumbing Google Ad agencies like Blactstorm Design + Marketing are experienced at generating desired results.
Detailed, Transparent Reporting
At Blackstorm Design + Marketing, we have all the technologies and tools to monitor your campaign accurately and offer progress reports.
Frequently Asked Questions About Plumbing PPC
What is plumbing PPC?
If you want to increase the visibility of your plumbing company services online, then you need to invest in pay-per-click advertising campaigns. Every time a prospect searches on Google for local plumbers, your PPC ad will show up on top of the results listed.
Is PPC for Plumbers Worth it?
As the stiff competition for new clients continues, PPC ads for plumbers form one of the effective ways of getting in front of prospects looking for your plumbing services on the internet.
Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency
Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.
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$80,000 In Prizes! Help Us Find The Name For These New Kitchens
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Confessions Of A Disbarred Lawyer
Corporation Uses Magazine Articles As Marketing Key
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Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
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Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
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A 2015 Formstack study found that when a form has 4 fields, it will convert at a rate of 1%. This means that when you have 10,000 people come to your page, only 100 will fill out the contact form. So the big question is how can you improve the conversion rates on your contact form? How can you increase that conversion rate even if it is only by a few percentage points so that you can get 200 or 300 visitors to convert out of 1000? Well, after some research that included reading up on case studies, statistics, and digging through data, I made an infographic on how to craft the ultimate contact form.
I am making the assumption that you know that we are discussing the contact form on the contact page on your website. There are tons of contact forms in different industries and on many websites but we do not have the time, and it is not practical to discuss them all. The data in the infographic is relevant to companies that offer some kind of service who need to increase the number of quality leads from their contact form.
1. Place Labels above Fields
When users can see what they need to enter in the respective fields, it makes it easier to fill the form. Users are more likely to make more mistakes in filling the form when the label is inside the field as it will disappear when they start typing. Moreover, they would have to delete what they have written in the field if they want to see the label again.
Another critical tip about labels is to keep them as close to the corresponding field as possible. The law of proximity applies to labels too and if you have the labels too close to previous fields, you significantly increase the probability of errors and mistakes. This has a knock on effect on your conversion rates.
2. The Phone Field Needs to be Labelled “Optional”
A lot of people do not like to give out their phone number for whatever reasons. People become even cagier on a contact form where they know they do not have to talk to you. If you need to get phone numbers, let the field be optional and clearly label it as such next to the field. Our clients at Black Storm have seen conversion rates jump from as low as 42% to 80% just by making this one small change.
3. The Fewer the Fields the Better the Conversions
People have very little patience, particularly on the Internet. if you have a large number of fields, people can feel overwhelmed and intimidated. You do not need to get information such as zip codes, phone numbers, and addresses unless you are going to call them or send them mail. The contact form is there to get you into the room with the client, not to close them. Every extra field added onto the contact form will negatively impact on the conversion rate. One of the best examples of this is Expedia, which removed one field from their contact form and got a 12 million dollar bump in profit.
4. Make the Contact Form for Mobile Responsive
Mobile overtook Desktop in 2014 as the most used device for people to access the internet. In 2015 Google made a change to its algorithm to give mobile-optimized sites a ranking boost in mobile searches. As such, a mobile-friendly contact form will not only easy to use on mobile devices but could also give you a ranking boost in the search engines.
5. Eliminate Captchas
With spam bots getting better, captchas are getting worse and more annoying. A lot of captchas are almost unreadable and most users will abandon your contact form if they cannot figure out what the captcha is. A good alternative to captchas is a honeypot which unlike a captcha, is not meant to be seen by the user. However, the bot will see it and fill it which will cause them to be rejected for filling an invisible field. Honeypots are great for conversions as they do not produce a bad user experience but are effective at fighting bots.
6. Do Not Use a Reset Button
The reset button is silly and will cause you to lose conversions. No one actually hits the reset button so that they can enter all their information again. However, some people may accidentally click on it and delete everything. It can be annoying and unless the user really wants to fill out the form they will likely not want to fill it out again and you will lose the conversion.
7. Rather than “Submit” Label the Button “Send Email”
Send email sounds so friendly and easy as compared to submit which has technical connotations that may intimidate the use.
8. Have Only One Column
Having two columns increases the complexity of your contact form and may result in mistakes and errors that may reduce conversions. Users have been known to miss fields, especially in mobile if they are in the second column because people are used to filling things in one column. Keep it simple with one column to improve conversions.
9. Have More Forms to Increase Conversions
At Black Storm, we did a study and found that 7 out of 15, which is 46% of contact form submissions were filled in on pages other than the contact page. As such, the more contact forms you have on different pages on your website the better the chance at converting clients. This is especially so for big sites with hundreds or thousands of sites where some people may never click to your contact page.
In Conclusion
What makes a great contact form is a matter of subjective opinion and what works really well for one site may not work for yours. However, Statistics never lie and our testing at Black Storm has shown time and again that the content on the page, the position of the form, the color of the form and industry play a significant role in determining the conversion rates. So what should you do? Start with the blueprint on this article and then rigorously do some AB testing to find what works best for your site. Once you have found what converts best, you can adapt it and then maybe then could you claim you have found the perfect contact form.
5 Most Common Content Marketing Blunders That Could Risk Your Business
Content Marketing has been a Millennial game changer for the business marketers of all sizes. It is the only tried and tested practice that promises to hit a bulk of potential customers without that cheesy salesperson pitch. It’s the easiest way to make your presence felt online by building your brand reputation.
This kind of inexpensive marketing strategy is an integral component of e-Commerce campaigns. It can increase brand credibility, improve WOM and drive sales dynamically. A powerful content on your website could be the best marketing tool to fetch you new traffic every hour.
So, how are your Content Marketing efforts paying off? Are you marketing your contents the right way?
Most of today’s businesses give their marketing efforts a red hot go by focusing on a cornucopia of poor marketing tactics and if you are making the same mistakes, it could damage your brand value.
Fret not, here are 5 most common mistakes discussed Let’s look inside.
Mistake #1. Inconsistent Posts:
No matter, what size business you are, your posting calendar should be regular to keep your readers engaged all 365 days. A lack of valuable content could unconsciously drive your customers to your competitors. Remember, there are hundreds of thousands of businesses to fill the vacuum when you take an infrequent approach to Content Marketing and annoy your audience away.
Solution: Content marketing is considered the most efficient means to generate targeted leads. So, this inbound marketing scheme should be implemented on a regular basis to better your craft. For this, plan ahead of time and publish your niche posts both online and offline at least once a week.
Extra Tip: If you have time constraints, the freelancers have got you covered. Handing the job to these experts will allow you a better grip on your piece of content without wasting time to write it. Just maintain a content calendar.
Mistake #2. Not Delivering Content What Your Readers Want:
One of the biggest blunders of Content Marketing is not speaking the readers’ language. If you are creating, publishing and promoting contents far from what concerns or interests your audience the most, they will lose interest in your product or service in no time.
Solution: It’s always important to first focus on your readers’ profile and area of understanding and try to solve their queries as your own. No one wants to read out of the syllabus. So, always know your customers, their status quo, problems, needs, expectations and then fly out contents to answer them directly. The more you research on the profiles of your target segment, the better chances you have to draw them to your site.
Extra Tip: Tailor your contents to cater to the bespoke needs of your segmented audience. Also, check and evaluate what contents are performing well and what not. You could hire a professional content writer to improve on your topic delivery.
Mistake #3. Those Stinking “Sea of Words”:
Filling up your brand’s portal with garbage is probably the worst Content Marketing mistake you could do to scare your audience away. When not formatted properly, even the most insightful and informative content could fail to catch the attention of your readers and mess with the desired goal. Commonly referred to as the “Sea of Words”, silly grammar, or spelling mistakes, long-tailed paragraphs or even poor readability of content could entirely transform your business speech.
Solution: Always take time to proofread your contents before they go online and create a disaster. A properly formatted content will be the best reflection of your products or services online. When readers find your words easy on the eye and digestible, they will easily convert to customers.
Extra Tip: Use headers and sub-headers with the correct spacing of paragraphs that are small and concise. Also, link one paragraph with the other so that your target audience finds it easy to continue reading. It’s also important to give a crisp introduction when you suddenly jump from one topic to another. A subheader can do the job better. You could compare the layout and format of your content with a few good contents on the internet. This will allow a critical look inside the hidden flaws.
Mistake #4. Lack of Promotional Campaigns:
Are you making a Silo marketing mistake? Advertising your content is the essence of any Content Marketing campaign. But if there is not enough promotion of your content, you can’t expect a good return from your marketing investment. When you expect to drive a gazillion of traffic to your site, you need to create awareness about “who you are” and “why you are here” with continuous quality and relevant contents.
Solution: No matter, you have time or not, you should always focus on publishing multiple pieces of contents on a weekly basis, if not daily. Also, limiting the content sharing to your own blog or a handful of social media sites will not yield you the desired revenue. Pay attention to using a whole slew of networks for a 360-degree promotion.
Extra Tip: A small learning curve is essential to search for extended platforms for your content promotion. Spend some extra time on a new social media to learn its viability and worth. This way you will learn to tap-hold of every high-key network that comes your way.
Mistake #5. Creating Drab and Boring Contents:
If your articles or posts lack variety in their content types, it’s probably time to experiment with your Content Marketing techniques. Relying solely on blogs, white papers, magazines or other stereotyped and conventional methods of marketing will not retain your customers for long. Guess what, all are not convenient reading long textual pieces, but rather more easily dragged towards visual impacts of a video or a graphical representation.
Solution: Stop stretching on one type of content as snagging a time-consuming reading interface can panic your visitors. Content options are many. So, change the type of material and publish content in different forms. It will keep your hookers entertained, engaged and coming back for more. You will also gain access to a wider base of consumers who will now consume your contents even better and this will automatically add to your conversion ratio.
Extra Tip: Videos, infographics are all great to turn the heads of the readers of all sizes. Always make them short and tell-tale of the most important facts and stats. Even if you are sharing a long-tailed content, make sure to embed links and buttons that can take the readers to an interesting video or graphical representation of your niche content one-click.
In essence, following the correct methods of content marketing will automatically extend your brand reach. improve WOM, increase brand trust and boost sales. Just keep the above-mentioned points in mind and always pay attention to keep your contents “skimmable” with optimum quality and versatility. Casting a wide net in terms of the audience has never been easier.
Do you want to draw a lot of attention to your blog post but don’t know how to do it? Then you’re not alone; many people don’t… But what they don’t know is that the answer lies in creating curiosity.
Yes, you heard it right. Humans have always been curiosity beings. They live each minute wanting to know what will happen next. And it’s evident from the TV shows, books, movies, and other creative materials as none can be successful without it.
So do you want to learn how to maximize on it to bring success to your blog? If yes, then you’re at the right place. We are going to show you how to use it to increase your traffic, witness more conversion rates and increase those email subscriptions.
Let’s get started!
Create An Information Gap
When creating content for your blog, ensure you come up with an information gap that will trigger their curiosity. This is a very effective way as explained in the Information Gap Theory by George Loewenstein, a professor at Carnegie Melon University. But how?
The answer is simple; you should ensure your posts attract attention. And once they do, keep it and continue growing it.
So once you get that perfect headline and have used the correct images to grab attention, you must combine it with curiosity to keep people coming back for more.
The first sentences of your blog post play a vital role in this. This is because once readers read through the first few lines, they will know whether they want to read to the end or not. And that’s where you should maximize on curiosity.
Don’t provide all the useful information all at once. But rather break it down and spread it throughout your article.
Writing A Curiosity Filled Blog Post
Coming up with curiosity is not as simple as it sounds. It can be frustrating especially for beginners. But once you understand the formula, you will never look back. Here’s one of the simplest one that works for us;
(Fresh, intriguing and Fantastic Thing) + (Anticipated Outcome) = A curiosity filled audience
Feeling confused? Let’s break it down for you with a few example templates
Would you like to learn about (intriguing thing) and enjoy (anticipated outcome)?
Are you wondering how you can achieve (anticipated outcome) with the help of ( fresh thing)?
If you want (anticipated outcome) with this amazing ( fantastic thing)
And much more.
You see, it isn’t as difficult as you thought!
We hope you found the above information useful to help turn your blog posts into curiosity filled success stories. If it did, feel free to share your experience in the comment section below. We are looking forward to your feedback! Keep them coming!
Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic
Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;
Sluggish Page Loading Speed
Poor Quality Writings
Long Lead Generation Template
Unattractive Typography
Complicated Page Layout
Lack Of Mobile Phones Optimization
Having Several Call-To-Actions
Avoiding The Use Of Images or Using Outdated/poor-quality ones
Let’s now get into the details
Sluggish Page Loading Speed
No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.
Poor Quality Writing
This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.
Long Lead Generation Template
Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.
Unattractive Typography
It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.
Complicated Page Layout
It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.
Lack Of Mobile Phones Optimization
Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.
Having Several Call-To-Actions
When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.
Not Using Images or Using Outdated/poor-quality ones
Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.
In the world of marketing, language is as important as it is powerful. It not only allows you to connect with your target audience but also spurs them to take action. And the language, in this case, is largely defined by the words you choose to use. So what options are there for you to explore? Well, let’s just delve straight into words that sell or words that can work great for your marketing strategy:
Understanding Marketing Power Words
Power words, in the marketing sphere, are basically words that trigger emotions in the brain of the consumer. Such words as WHAT, HOW and WHY can grab the attention of the reader, prompting them to take action. The words are mostly effective when used in the headlines because that’s most certainly the first line the reader will see.
You’ll also need to use Power Words sparingly in your marketing copy, in order to give them the much spark that they need within the content. Research has shown that using such words for business pages not only helps draw more readers but also increases sales significantly.
Tip: Always put yourself in the shoes of the reader and imagine how you would want them to feel. This will help you come up with the right power words to use in your marketing material.
Words About Saving
Almost every shopper out there is always figuring out how to get quality products and/or services at discounted or reasonably cheaper prices. So if you have genuine offers in store, the least you can do is use attention grabbing words to pull customers to your side.
Words such as Save, Cheap, Reduced, Lowest and Bonus can come in handy in that regard. You are also free to use other words like Win, Free and Discounted. They are attention grabbers too.
Guaranteeing Words
Anyone who wants to purchase a product or service would want to get something that will not only assure them of great usability/functionality and genuine value but also one that will last. It is such assurance that can prompt the reader to forgo the competitors’ product/service and come for yours.
Examples of guaranteeing words include, but not limited to, the following:
Risk Free
Dependable
Lifetime
Proven
Delivers
Safe
Easy
Words with Urgency
These are marketing words that create a sense of urgency. They mostly encourage readers to act quickly and take advantage of the offers and deals in line before a certain deadline elapses. Examples of such words include Hurry, Quick, Limited, Act, Fast, Immediately, Rare, Now and more.
Words That Insist On Quality
In a market that’s filled with countless substandard products and/or low-quality services, it is almost inherent as a business to stand tall and let your quality products or brand be counted. And that’s where the power of words comes in.
Such words as the following can do great in endorsing your product/service to readers:
Professional
Exclusive
Best
Top
Ultimate
Improved
Unique
How to Address the Target Audience
An effective marketing strategy comes down to how you address the readers. People would basically want to know what is in for them. So, when writing content, be sure to do it as if you are talking to an individual and not addressing a crowd. The word ‘YOU’ in this case can do the magic.
Conclusion
These are just the basics of getting your marketing right when the crafting content. And the principle here is quite simple. If you understand what readers and consumers are looking for, you’ll never miss the most appropriate words to use.
