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Digital Marketing Marketing

How The Modern Day Consumer Makes a Purchase Decision

 

Meet the Modern Day Consumer

Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even with a great product line, these major companies have gone out of business. There’s just no way to get around the fact that businesses today have to know what the modern-day consumer is looking for, and has to deliver on it in order to stay in business and thrive.

Many tech startups have come and gone. Major players have fallen out of the public’s eye. Today, with technology and everything it has to offer, Plumbing + HVAC companies have to do more to keep up. It’s imperative that companies stay ahead of the curve if they want to survive in a highly competitive, online-driven world. The companies above have one thing in common. They lived in a seller’s market and weren’t willing to change or adapt to the buyer’s market. Eventually, they went bust.

Modern-Day Technology: It’s all Connected Meaning Your Company Has to be

There’s no need to “log on” any longer. Today, with mobile devices, consumers are always connected. You name it, and we’re connected. TV, our refrigerators, smartwatches, thermostats, and so many other devices are always on. And, with the IoT (internet of things) all around us, it’s virtually impossible for companies to think they can survive if they aren’t always on as well.

Mobility Reigns Supreme in Today’s Online-Driven Buyer’s Marketplace

On average, people are connected to their smart devices for about 17 hours per week. Step back and think about this for a minute. We’re checking email, we’re on our smartphones, tablets, and virtually everything is mobile. This is what the modern-day consumer is looking for, and this is what Plumbing + HVAC companies have to deliver if they want to stay afloat. If your website isn’t mobile-ready or mobile-friendly, it’s greatly going to hinder your ability to compete.

When people are “in need” of a good or service, they have a mobile device at their fingertips. Imagine your customer can look up the best mechanic, repair shop, or virtually any Plumbing + HVAC industry/company, from anywhere. So, if your company doesn’t have a mobile site, and customers can’t find you (or easily navigate your website on a mobile device), you’re going to suffer. Your website has to be responsive. It has to navigate easily on mobile devices, load quickly, and, above all, deliver exactly what the modern-day consumer is looking for when they want it.

And, it’s not only Google’s algorithms telling you that you need a mobile-ready site. With smartphones having GPS and other tracking systems built into them, you need to focus on local, as well as mobile optimization, if you want to ensure your audience can easily find you.

The Modern Consumer: Matching Their Needs with Your Business Practices

The internet has destroyed the Yellow Pages we relied upon in the 1990s. Today, any Plumbing + HVAC business has to have a mobile-ready site, if they want to reach the modern-day consumer. Being a local, Plumbing + HVAC service industry, isn’t enough today. Although it was enough 20 years ago, there’s so much competition that companies have to step their game up to keep up with the competition.

Think of it this way. A smartphone can compare dozens of plumbers (ac repair, mechanics, etc.) side by side. If your Plumbing + HVAC company isn’t easy to find online, you’re missing out on these local searches.

Tech Advances Go Hand-in-Hand with User Advancements

Technology is essential. We use it for communications, to get from point A to point B, to find things, track goals, and improve things. We need it and use it regularly. Therefore, companies have to find ways to keep up with the ever-changing need of modern-day consumers and understand that they’re using technology regularly, in order to remain in those consumers’ minds.

A Change in Mindset and Behavior: Competing in a Buyer’s Marketplace

Today, consumers are looking for the best. They aren’t just settling on a plumber they know or have hired in the past. It’s a buyer’s market. Technology gives consumers more choices and allows them to easily find what they’re looking for. Therefore, businesses have to make transitions to keep up with the modern-day consumer and their needs.

For any Plumbing + HVAC business, you have to remember that consumers are looking for convenience. They want your business to be easy to find, and they are only going to hire you if you are the best. So, you need to transition and you need to create your business as a leader within your Plumbing + HVAC in order to be seen by the modern-day consumer.

What’s Important for Today’s Modern Day Consumer?

Consumers focus on various factors in deciding on a Plumbing + HVAC company to hire. Some of the many important factors that the modern-day consumer is looking at includes

1. Reputation/ratings – Positive reviews from previous customers do wonder for your business and its online visibility and reach.

2. Information – Your company needs to provide relevant information, location, services, and everything the modern-day consumer wants to know, in order for the consumer to select your company, in your Plumbing + HVAC, as opposed to a competitors

3. Readily Available/Accessible – The website has to be responsive. Customers have to quickly find your Plumbing + HVAC site, it has to be mobile-friendly, and it has to be navigable. Can customers schedule an appointment online? Is there an FAQ page on your site? The more information you can provide, and the more readily available it is, the more likely the modern-day consumer is going to consider your company, within your Plumbing + HVAC industry, rather than turn to a competitor.

4. Cater to their needs – You need to go above and beyond to deliver what consumers want. Especially with so much competition online, and the fact that consumers can easily find dozens of Plumbing + HVAC competitors with a quick search on their mobile device, companies have to do as much as possible, to outshine their competitors.

Since a Plumbing + HVAC competitor is just a Google search away, your company has to work harder than in the past to reach the modern-day consumer. You have to cater to their needs, provide the best service, and make things (searches and information) readily accessible. Consumers are pickier today because technological advances allow them to be. If your company isn’t willing to cater to those needs, and the Plumbing + HVAC consumer, you’ll quickly find yourself in the seller’s market (think of those major companies we highlighted above), and out of business before you’d like to be.

Want to Get Chosen? What Your Plumbing + HVAC Business has to Do

Consumers today don’t think in the same manner as consumers of the past. Today, they can shop on Amazon, and buy products for a fraction of the price than they cost at department stores. And, they can have these items delivered in as little as a few hours.

Then, there’s Netflix. We can stream an entire season of a show or a movie over a weekend. The modern-day consumer wants immediacy. Uber and Lyft have basically abolished the Taxi industry. Why? The prices are cheaper, consumers can get a ride in a matter of minutes, plus they can get a driver with the touch of a button on their smartphone.

What does all of this tell you as a business? It should tell you that the modern-day consumer is in control. They want convenience and they’re going to do everything possible in order to get it. It’s possible to shop from virtually anywhere on a smartphone or tablet. And, with lower prices than in department stores, why wouldn’t the consumer do so?

Plumbers, ac technicians, mechanics, and other companies in these Plumbing + HVAC service industries, have to focus on adapting to the “anywhere, anytime,” mentality. If not, they’re going to get outdone by competitors who are willing to transition and are willing to give their Plumbing + HVAC audience exactly what they’re looking for.

A Digital Presence Matters

Consumers can find you virtually anywhere today. Your website is just one source of information for the modern-day consumer. Then, there are social media, there are online review sites, and there are other digital mediums where they can find you. What does this mean for your Plumbing + HVAC company? Basically, it means you have to do everything possible to ensure the information that the modern-day consumer is seeing is accurate. You have to work to ensure they can easily find what they are looking for, and that they are reading positive reviews about your company.

What are some ways you can improve your digital presence? And, what are some things you’ll want to change if the information isn’t correct? For starters, you’ll want to

– Check your email, telephone number, website address, and other contact information online
– Create a professional website, which is mobile friendly and easy to navigate
– Have an excellent logo, which depicts your company’s message and brand
– Have a social presence for your Plumbing + HVAC business on Facebook, Twitter, Instagram, and other social media outlets.

It’s not enough to have these accounts. Today, you have to make sure that the information the modern-day consumer is seeing, is accurate. Therefore, you’re going to want to vet these sites like a business owner, focus on correcting the information that isn’t accurate, and making it a focal point to ensure you are getting positive information (in the form of online reviews), so that your Plumbing + HVAC consumer audience is seeing you in a positive light, regardless of where they find information about your company online.

Is Your Website User-Friendly?

This is quite possibly one of the most important factors to your Plumbing + HVAC consumer audience. You’ll want to have a desktop website as well as a mobile website. Remember, your audience is going to find you on their smartphone, their tablet, and other mobile devices when they’re on the go. If you’re not catering to the modern-day consumer, you’re going to miss out on reaching your Plumbing + HVAC audience, and you’re going to lose to local competitors within your industry as a business owner.

Are You Social?

The modern-day consumer is on virtually every social media app. Instagram, Snapchat, Twitter, Facebook, are just a few of the many places where they can find your information. As a Plumbing + HVAC business owner, you’ll want to make sure that your audience can easily find you on these platforms. Furthermore, you’re going to want to update your social media accounts regularly, post to these accounts frequently, and engage with your audience as much as possible, in order to ensure you’re capable of keeping up with the industry demands, in today’s highly mobile consumer-driven marketplace.

Are Reviews Positive?

BBB, Yelp, Google reviews, are a few of the many places consumers are going to read about your company. So, what it says on these sites matters. In fact, it matters more than you might imagine in certain Plumbing + HVAC industries. As a business owner, you’re going to want to focus on creating a positive impact for the modern-day consumer online, so you’re going to have to make every effort possible to ensure you’re providing the best service and customer service to your current audience. Ask them to write reviews, and find out ways in which you can furnish more positive reviews, which will have a positive impact on the modern-day consumer that you’re trying to reach.

To Sum it Up…

Everything matters! You might think one negative Yelp review won’t hurt, but it does. Or, you might think that your lack of presence on Facebook isn’t important, but it is. With a buyer-driven marketplace today, and everything being readily accessible on mobile devices, it’s important to focus on being visible on mobile platforms as a business. Doing so will not only help you attract more consumers but also obtain the positive presence you’d like to have online, regardless of the Plumbing + HVAC audience you’re trying to reach as a business owner.

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Digital Marketing HVAC Marketing Plumbing Web Design

How Great Plumbing + HVAC Website Design Can Increase Traffic & Leads For Your Business

 

Your Plumbing + HVAC website can be a powerful lead generation tool when used appropriately. With proper implementation, design, and planning, your Plumbing + HVAC website can boost traffic, present measurable, affordable marketing opportunities, and build a strong client base.

But how can a professional Plumbing + HVAC website design further help your business?

If your customers are given 20 minutes to consume content, over 60% of clients would like to see a beautifully designed site as opposed to a simple and plain site.

Your Plumbing + HVAC website design is a crucial part of your overall online marketing strategy. It can either make or break your Plumbing + HVAC business.

Without further ado…

Here are the top 6 reasons why web design is crucial for your plumbing + HVAC business.

Reason 1) A Great Plumbing + HVAC Website Design Sets a Good First Impression to Your Prospects

The first impression you make on your prospects can get them glued to your page and strive to know more about your business or click off your page and go to a competitor’s website.

If your plumbing + HVAC website looks outdated or unappealing, your prospects will have a negative first impression of your business.

Thus, you will miss out on the lead to your competitors because of your poorly-designed plumbing + HVAC website.

Plumbing + HVAC website design is vital since it impacts how your prospects perceive your business. It can make them stay on your page or leave to your competitor’s website. A great plumbing + HVAC website will keep your leads glued to your page.

Reason 2) A Good Plumbing + HVAC Website Design Improves Search Visibility

Many web design practices and elements affect how you publish content on your plumbing + HVAC website, which in turn influences how search engine spiders index and crawl your site.

You need to get on-page SEO fundamentals right if you want to keep your site visibility high from the beginning.

Besides, various web design elements can affect your SEO. Therefore, you need to make your design code to be SEO-friendly. The best way to ensure that your plumbing + HVAC site follow proper design practices is to hire a reputable web design agency like Blackstorm Plumbing + HVAC Marketing.

Reason 3) A Great Plumbing + HVAC Website Design Reduces Bounce Rate

If your plumbing + HVAC website is beautifully-designed and contains informative content, your prospects will remain engaged on every page they visit. This will discourage immediate exits by enhancing the user’s experience, thus decreasing the bounce rate.

Reason 4) A Good Plumbing + HVAC Website Design Builds Trust with Your Prospects/ Clients

People no longer trust outdated websites. If they see that your site is poorly-designed, they will leave to search for your competitors.

Think about a client looking for plumbing + HVAC replacement services. They are going to spend thousands of dollars, which implies if your plumbing + HVAC website does not convey trust, he will look for another plumbing + HVAC online to offer the same services.

On the flip side, a professional plumbing + HVAC website design builds trust with your prospects/clients. Your plumbing + HVAC website must convey confidence so that your audience will remain glued on your site.

Reason 5) A Professional Plumbing + HVAC Website Design Gives your Business Competitive Advantage

If you want to know why an excellent plumbing + HVAC web design is crucial, listen; other plumbing + HVAC in your vicinity are getting more leads by utilizing proper web design practices!

If you want your business to remain relevant and competitive, hire a web design agency to build excellent plumbing + HVAC website for your business.

A professional plumbing + HVAC website design will help your business stand out from the crowd. If your plumbing + HVAC business has an old, poorly-designed, and low-quality site, your rivals will outrank you.

Your plumbing + HVAC website design gives your business a chance to stand above the competition. A properly-designed plumbing + HVAC website gives your prospects enough reasons why they should prefer your business over the competition.

Reason 6) Properly-designed Plumbing + HVAC Websites Helps to Develop Your Brand

When you want to obtain new leads, you must first develop your brand. You want your prospects to familiarize themselves with your brand before they are ready to convert. A well-designed site serves as an anchor between your plumbing + HVAC brand and its services.

In our modern digital world, well-designed plumbing + HVAC website reflects the trustworthiness, reliability, and credibility of your business. Most prospects/ clients will find your plumbing + HVAC service via Google search queries and make decisions based on the design of your site.

Impressing your prospects initially doesn’t warrant conversions, but it helps to complete a critical step in the conversion process. After visiting your plumbing + HVAC website, many clients will research your credibility on FacebookYelp, and Google My Business Reviews.

Why Choose Blackstorm Plumbing + HVAC Marketing for Professional Plumbing + HVAC Website Design Services

If you want to generate more leads for your plumbing + HVAC business, we can help you out! Our agency has a wealth of experience building high-quality lead generation plumbing + HVAC websites. Here is what makes us stand out from other web design agencies:

  • Our web design team focuses on central elements like usability, navigation, visual appeal, and consistency.
  • We develop customized web design solutions specific to your plumbing + HVAC website. We take the time to know more about your services or products you offer in the market.
  • We excel in Mobile-Optimized Plumbing + HVAC Website Designs. Our team will ensure that your website loads faster across all mobile devices. This will boost your search rankings and ultimately increase conversion rates.

We hope the reasons mentioned above why excellent plumbing + HVAC website design is crucial for your business will help you take the necessary action steps to get more plumbing + HVAC leads and conversions. If you need high-quality plumbing + HVAC website design services, then contact us for a free strategy session today!

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Digital Marketing HVAC Plumbing Search Engine Optimization SEO

Are SEO Companies Worth It for Plumbing + HVAC?

 

If you have a plumbing + HVAC business chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing then it is the reason why you are lagging behind your competitors. Or, if you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, then that too may have shown its effect in the form of lack of desired success in the online world.

So, what is the solution? Well, you need to take help from a Plumbing + HVAC SEO agency. But before you consider hiring one you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover.

SEO agencies will help improve your website

Search engine optimization is very important for every plumbing + HVAC website. Earlier, only those who were a part of such industries that involved a great amount of competition required SEO in order to help their website reach a top spot in SERP. However, things have now changed and there is great competition everywhere and SEO is crucial if you want to successfully reach your potential customers and enjoy better sales.

If you do not opt for SEO, then your website will never likely enjoy an exposure that is necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and can properly compete with the other brands in your industry then it will be difficult or maybe impossible to enjoy good online sales without investing heavily in marketing tactics.

SEO companies are aware of the best methods that can improve the visibility of your website in searches, will increase the chances of your reaching your potential customers, and you will not even have to spend a fortune on marketing.

SEO companies have the knowledge and the experience

You may have done research on SEO for quite some time and you feel you have enough knowledge of search engine optimization and that is all you need. You may even have tried different SEO tactics on your website and believed that they will definitely work. But, the results hardly ever even come close to your expectations.

Well, if you take your business seriously you should not let guesswork or experiments decide its future. If you do things the wrong way then SEO might only damage your website and then rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links then you may be penalized or may even not be allowed to be displayed in the search engine at all.

Since SEO companies have the required experience and knowledge to make the right decisions they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients of different industries, they will be easily able to understand your unique requirements and work accordingly.

If you hire a good SEO agency, you even will be able to handle sudden changes easily, like penalties or algorithm updates. Since SEO firms have already handled such cases many a time they will offer a swift solution and take you out of a tricky situation smoothly and quickly.

SEO firms can help you enjoy the best results

No matter how much time you invest in doing research concerning SEO you still will not be able to match the expertise of a professional SEO firm. An SEO company has years of experience and they, after evaluating your website, understanding your goals, and keeping in view your competitors will be able to come up with a plan that offers you better visibility in search.

They will keep a track of your progress and then keep adjusting their plans to make sure you always achieve the best results and that too in the least time possible.

You will be able to give attention to what needs it the most

If you are trying to handle SEO on your own then you have to invest time in optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert you will not be able to handle things professionally. Secondly, because you are investing time here it will be difficult for you to give enough attention to other areas that require it badly.

If you hire an SEO agency, then you will be able to give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection and thus you just need to be ready to enjoy more and more success.

A full-service agency will prove more helpful

If you opt for a full-service online marketing agency then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.

If you move from a company’s only-SEO plan to an all-inclusive package then you are also likely to enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things and they will be ready with a solution or a recommendation beforehand.

To Conclude

So, now you surely understand that SEO companies are indeed worth it if your business is important to you and you want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search but you need to understand that not all are created equal. You have to invest a lot of time in doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.

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Digital Marketing HVAC Plumbing

Online Marketing Tips for Your Plumbing + HVAC Business

 

 

Before the widespread introduction of digital technology, most Plumbing + HVAC marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, plumbing + HVAC need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing + HVAC can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing + HVAC service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing + HVAC services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing + HVAC service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another plumbing + HVAC.

Here are some tips to help your Plumbing + HVAC business take advantage of online marketing:

Build a responsive website.

As plumbing + HVAC, you need to think of your website as a representation of your Plumbing + HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Plumbing + HVAC using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for plumbing + HVAC.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for plumbing + HVAC within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing + HVAC to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing + HVAC tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing + HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing + HVAC information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing + HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing + HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

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Digital Marketing HVAC Marketing Marketing Strategy Plumbing

9 Creative Digital Marketing Hacks That Every Plumbing + HVAC Must Try in 2020

 

Get Qualified Plumbing + HVAC Leads and Book More Jobs (Without Cold Calls or Begging)

 

As a plumbing + HVAC contractor, you already know that finding new leads can be an uphill task. Fortunately, there are several things you can do to book more jobs for your company.

Although you might be required to learn some basics at first, knowing what plumbing + HVAC marketing strategies are effective to generate new leads does not have to be daunting. This post will share some affordable, practical plumbing + HVAC marketing tips that you can use to take your business to another level.

Without wasting time, let’s dive straight into the tips!

Do Some Local Search Plumbing + HVAC Marketing

Local search marketing will assist to put your plumbing + HVAC business on the map so that customers can find you in the relevant local searches.

Nothing rivals a good local search marketing strategy for plumbing + HVAC contractors. When done properly, it can help customers find your business for plumbing + HVAC services.

However, local search plumbing + HVAC marketing is not something you can do overnight and expect good results. Its best handled by experienced plumbing + HVAC marketing experts!

Get a Client-Ready Plumbing + HVAC Website

Does your plumbing + HVAC website still look outdated?

You need to fix that right away!

It’s 2020 and clients will search for new plumbing + HVAC contractor online to work with before they make a decision.

Nowadays, clients want instant results, because most of them have short concentration spans.

So if your plumbing + HVAC website is unattractive, loads slowly, or is confusing to use, prospects will leave and check at your competitor.

Make sure that your plumbing + HVAC website is easy to navigate and loads faster so that clients can dwell on your site more.

Also, ensure that you place clear call-to-action buttons to direct clients on what they should do after visiting your site.

If you want to redesign your plumbing + HVAC website, then our team will be glad to help you!  We will make your plumbing + HVAC website client-ready.

Manage Your Plumbing + HVAC Business Online Reputation

Well, most small plumbing + HVAC contractor wrongly believe that reputation management is only reserved for prominent plumbing + HVAC contractors. In fact, maintaining a good online reputation is crucial to your plumbing + HVAC business succeed.

Through reputation management, you will be able to know how clients perceive your products or services and what your competitors are doing in the market.

Pro Tip:  Whenever you complete a project for a client, always request them to leave a nice review on any of your profiles either Google My Business or Yelp. This is crucial to assist others to select you as their contractor.

Take Advantage of Plumbing + HVAC Marketing Keywords

Keyword research is a crucial part of any plumbing + HVAC marketing strategy. You can use your plumbing + HVAC keywords for several things!

First, it helps you know exactly what terms prospects or clients are using when searching for your plumbing + HVAC products or services. There are various tools that you can use to research for plumbing + HVAC keywords.

However, as a plumbing + HVAC contractor, your primary focus should be on running your business and not researching keywords. We will help you do some Plumbing + HVAC SEO and choose the right keywords that will put your site on top of search engines.

Provide Free Plumbing + HVAC Inspections and Estimates to New Clients

One of the effective methods of booking more jobs is to provide a one-time deal, such as free plumbing + HVAC estimates or inspections. This will create a sense of goodwill in your customer’s mind and will make them to fondly think of your business every time they require a plumbing + HVAC contractor!

Use Social Media to Get Qualified Plumbing + HVAC Leads

It’s 2020, and you cannot market your plumbing + HVAC services without social media!

Everyone is using social media and so your business might be losing plumbing + HVAC leads if it does not have a Facebook page.

Once you have a great plumbing + HVAC website that’s getting good traffic, make sure that you re-market your plumbing + HVAC services to prospects who did not reach out to you.

Make sure that you craft social messages to every platform you will be using because customers, particularly generation Z, want to read customized messages depending on the platform they will be using.

Networking for Plumbing + HVAC Contractors

When was the last time you attended your Local Chamber of Commerce meetups?  You need to attend local meetups for business owners and tell them about your plumbing + HVAC services/company. You should also try hard to create good business relationships with real estate firms and property management companies who may require your plumbing + HVAC services in the future.

Try Pay per Click (PPC) Advertising

Pay per click advertising is a cost-effective way of marketing your plumbing + HVAC business because it relays information directly to the targeted audience. It allows your site to improve its SERP rankings for relevant and specific keywords.

It is easy to measure your results against marketing costs with PPC advertising. To achieve good results, your PPC campaign should give people a good reason why visit and click on your plumbing + HVAC website.

You may include some incentives like a special offer, free plumbing + HVAC inspection report, and webinar, etc. Hiring reputable plumbing + HVAC PPC advertising agency will help you to achieve your marketing goals faster than when doing it on your own.

Setup Google My Business Profile to Boost your Plumbing + HVAC SEO

Previous called Google places, Google My Business is a free tool that helps your plumbing + HVAC business to appear in Google Maps, Google Earth, and Google search. It is a mandatory requirement for local search marketing and a good place to kick start your plumbing + HVAC marketing campaigns!

Want to get More Booked Jobs and Qualified Plumbing + HVAC Leads? It all Begins with Dominating the Local Plumbing + HVAC Google Searches.  Get there with Plumbing + HVAC Marketing Hacks from Experts!

Well, it’s 2020 and if your plumbing + HVAC business is not showing up in the top three local searches, you are already behind the competition.

Blackstorm Plumbing + HVAC Marketing team can help. Our team of seasoned plumbing + HVAC marketing experts has huge experience helping plumbing + HVAC contractors and companies obtain good website traffic and convert more prospects into qualified leads.

If you are a plumbing + HVAC contractor looking for a web design and marketing agency that will propel your business ahead of the competition, you have come to the right site.

We are the best plumbing + HVAC marketing agency under the sun.

With this post, you now have plenty of plumbing + HVAC marketing tips that will put your business ahead of the competition.

At BlackStorm, we monitor your social media and plumbing + HVAC SEO trends continually.

Contact us for free online plumbing + HVAC marketing strategy session today.

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Digital Marketing Marketing Marketing Strategy Roofing

15 Easy ways to Get More Roofing Leads without Wasting Your Marketing Dollars

 

As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.

However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.

Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.

Get More Roofing Leads Offline

Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:

1. Door Knocking or Canvassing

Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.

2. Direct Mail

Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.

Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.

Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.

3. Trade Shows 

Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.

4. Strategic Partnerships

There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.

5. Host a Free Dinner

You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”

6. Local Seminars

Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.

7. Free Roof Estimates and Inspections

Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.

8. Word of Mouth

It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.

9. Outdoor Advertising

You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.

If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.

Effective Inbound Strategies to Generate Roofing Leads Online

Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;

Get a Functional Roofing Website

Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:

  • Your phone numbers and roofing company logo at the top.
  • Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
  • Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
  • A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
  • Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
  • Your roofing website should be optimized for search engines both for text and voice search results.

Invest in Google Ads to Get More Roofing Leads Online

Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.

This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.

PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.

Our tested and proven tricks and tips will help you make most out your Google Ads campaign:

Optimize Your Keywords

There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as

  • “Roof fix.”
  • “Commercial roofing contractors.”
  • “Residential roof installation.”
  • “Roof leak repair.”

When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.

For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”

In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”

Optimize Your Budget 

Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.

Optimize Your Location Settings

When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.

There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.

Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”

Test Your PPC campaign

Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.

Create Targeted Landing Pages to Get Roofing Leads Online

One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.

For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.

It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.

Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online

You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:

  • Make sure that your roofing website loads in less than three seconds
  • Add authoritative content to your roofing website
  • Optimize your web pages using popular keywords related to your business
  • Add your site to Google My Business Listing.

Collect Online Reviews and Testimonials

With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.

Use Social Media to Get Quality Roofing Leads Online

Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:

  • Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
  • Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
  • Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.

While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.

Roofing Leads FAQ

Q: How do I get more roofing leads?

A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.

Q: How do I promote my roofing company online?

A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.

Q: How can I grow my roofing business?

A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.

Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)

With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!

At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.

If you are serious about creating a lead generating machine for your roofing business, kindly book a free strategy session with our growth experts and bring in more quality roofing leads to your company today.

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Digital Marketing Marketing Marketing Strategy Roofing

Techniques, Strategies, and Tricks for Roofing Marketing During COVID-19

 

Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.

With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.

How Has COVID-19 Impacted the Roofing Industry?

Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.

Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.

With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.

What Does COVID-19 Mean for Roofing Contractors?

The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.

Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.

These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.

You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.

How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?

Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?

You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.

So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.

Tricks and Tips for Generating Roofing Leads during COVID-19

With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.

Concentrate More on Audience Engagement

One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.

Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.

Improve Your Online Presence to Generate Roofing Leads during COVID-19

With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.

According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;

  • Optimize your roofing website for mobile devices
  • Create resourceful content
  • Do some proper SEO research
  • Engage in online forums and communities
  • Include relevant keywords in your website pages
  • Improve customer experience across various online platforms that they are using

Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.

Create or Repurpose Content

Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.

This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.

Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.

What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.

This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.

Double Down on Internet Marketing

During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.

Here are some of the ways roofers can scale their digital marketing campaigns:

Local SEO for Roofing

Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.

Organic SEO for Roofers

Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.

Pay Per Click for Roofing

While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!

Give Special Offers

Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.

Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.

Host Webinars to Generate Roofing Leads During COVID-19

Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.

The Bottom Line for Roofing Contractors during COVID-19 Pandemic

Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;

Using It as an Opportunity

Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.

Contact Blackstorm Roofing Marketing

Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:

  • Get ahead of your competitors
  • Understand your target audience.
  • Set your roofing business for success after the coronavirus period
  • Build on your roofing business relationships.

If you want your business to more strategic in generating qualified roofing leads online during COVID-19, please schedule a free strategy session online to get started today.

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Digital Marketing Lead Generation Marketing Strategy Roofing

Five Super-Simple Roofing Marketing Tips to Get Free Qualified Leads Online

 

Are you looking for foolproof ways to generate free roofing leads online?

If yes, this post will give you tips to help your roofing website generate free qualified leads online.

And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.

Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.

For a roofer, finding new clients is key to growing your business.

There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.

Tip #1: Revamp Your Roofing Website

Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.

An easy-to-read roofing website is vital in making an impact on property owners in your area.

Here are a few tweaks that you can implement to improve your roofing websites conversion rates:

  • Create informative pages describing your services and their benefits to homeowners.
  • Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
  • Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.

At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.

Tip #2: Concentrate on What Makes You Stand Out from Other Roofers

Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.

Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.

Tip #3: Improve Your Roofing Website’s SEO

Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.

Here are a few tips that roofing contractors should consider to optimize their roofing websites:

  • Make sure that your website loads in less than three seconds
  • Optimize all pages on your site with keywords relevant to your roofing website
  • Add authoritative and informative content to your site.
  • Link your roofing website to Google My Business.

Ensure that you outperform the competition by creating an SEO-friendly roofing website that will help your business generate free leads online.

Tip #4: Collect Positive Reviews 

Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.

With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.

Tip #5: Invest in Pay per Click (PPC) campaigns

Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.

Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.

Start to Generate Free Roofing Leads Online Today

Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.

As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.

If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!

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AdWords Digital Marketing Roofing

Make More Money with Research-Backed Google Ads (AdWords) Strategies for Roofing Contractors

 

Improve your Click-Through-Rate, Reduce the Cost of Acquiring Leads, and Make More Money with Google Ads (AdWords).

When it comes to search engine market share, Google is the market leader with more than a 75% stake, but nowadays, Google has become more than a search engine. Google Ads (AdWords) is an excellent tool that can boost your roofing website rankings and plan an organic search strategy by assessing the right keywords for your target audience.

Roofing contractors are always looking for qualified leads. There are multiple ways that roofers can use to generate leads, but one of them surpasses them all, which is Google Ads (AdWords). Google Ads (AdWords) provides an intention-based platform, where your roofing business is presented in front of property owners that need to install a new roof or repair an existing one.

A property owner may only need to install a new roof after 2 to 3 decades, thus being able to present your business in front of them when they need your services is the ultimate lead generating machine. That said, other roofers consider it as a waste of marketing dollars because they cannot get the right prospects to click on their ads. Google Ads (AdWords) can help you to grow your roofing business and generate qualified leads for your company if done correctly. This post will explore the top ten tips to help you generate more leads and book more jobs with Google Ads (AdWords).


Here are the top 10 Google Ads (AdWords) tips that we will cover in this article:

  • Stand out from other roofers with call-only ad campaigns
  • Make sure that your landing pages are designed to convert
  • Create a unique ad copy
  • Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
  • Add negative keywords because they are as essential as the targeted keywords.
  • Bid on your roofing brand
  • Structure your ad campaign for success
  • Make sure you target the correct locations
  • Retarget, retarget, retarget.

Use Calls-only ad campaigns to stay ahead of the game

As the name suggests, call-only ads are advertisements that can only be used to make a call. The fantastic thing about these ads they are always on point and help your roofing sales representatives to close the deal over the phone.

Most property owners want to speak with a representative over the phone and giving them a chance to call straight from the ad gives your business the edge of closing the lead before they contact your competitors.

Call-only ads are great for roof repairs, as property owners want to talk to someone immediately to fix their problems. They work seamlessly with local keyword searches as the intent is urgent and wish to speak with a roofer over the phone than researching.

Here are some keywords suggestions that you might consider for calls-only ads:

  • Local+ keyword (Local roofing contractors)
  • Keyword+ near me (roofer near me)
  • City + keyword (Nashville roofing companies)
  • Keyword + city (Roof replacement Nashville).

Call-only ads are ideal for roofing contractors that want to get their phone ringing and get more leads. If you need help in setting up a call-only ad campaign in Google Ads (AdWords), then experts at Blackstorm Roofing marketing will be there for you.

Make sure that Your Landing Page is designed to convert

If your ads are directing prospects/ clients to your homepage, you are losing a massive chunk of qualified leads. A landing page is one of the crucial elements of a great Google ad words campaign. It can be the difference between the failure and success of your roofing business. Thus the design of your landing page should be conversion oriented.

When conducting a Google Ad words campaign, the main objective of a landing page is to generate an inbound phone call. One method that will naturally create calls is if you have placed your phone number on the right-hand corner of your ad using a call to action.

A conversion-focused roofing landing page should contain the following elements:

  • It should have a strong headline that communicates the benefits your business offers.
  • A clear call to action that compels prospects/ clients to take action
  • It uses the main keyword(s) in the heading, which communicates the ad.
  • Differentiating features and trust factors- This may include testimonials, star ratings, reviews, or anything that sets you above other roofers.
  • Simple to navigate as it gives relevant and straightforward information.
  • Obvious and Clear steps: Draws a picture of how it is more accessible to partner with your roofing company.

Create a Unique ad copy

In the roofing industry, you are competing with roofers running PPC ads and directory websites like Thumbtack, Home Advisor, amongst others. Roofing is a very competitive field, and your ad copy should stand out from the rest in the market.

Google will give you three headlines and two descriptions for your ad copy, but these descriptions and headlines may never show up. Your first headline should incorporate the keywords that you are targeting; the second headline should be the call to action (something like schedule a free roofing estimate or call us for a free quote). In the description text, you should explain what makes you different from other roofers online. For example, 2 decades + of experience, fully licensed, insured and bonded.

Track Your Ad Conversion Rates

 You should remember to setup conversion tracking that will help to separate right calls from bad ones. In Google Ads (AdWords), roofers can opt to make calls that last for a certain period. It is crazy for any roofer not to have a proper mechanism of measuring how the ad campaigns are performing. If you are not tracking your ad campaigns accurately, it is tough to know how to improve your Google Ads (AdWords) campaigns.

Without conversion tracking, roofers will not know which keywords generate leads or the ones with a high click-through rate. Some of the parameters that you need to track include:

Phone Calls:

This can be achieved by setting a call extension and monitoring the amount of time that you deem to be a lead.

Your preference will determine the duration of your call, but 60 seconds is a great place to start.

Schedule an online appointment submission

Filling a form and submitting it online.

Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.

Extensions are pivotal to the success of your roofing Google Ads (AdWords) campaign. They make your roofing website to appear on top of Google search results and thus drawing the attention of prospects/clients. Using extensions will improve your click-through rates, which will result in a higher quality score, thus lowering the cost per click and more revenue for your roofing business.

Here are some extensions that roofing contractors should implement in their Google Ads (AdWords) campaign instantly:

Site link extensions:  These are links from other pages on your roofing website. This is an excellent place for “Why Us” or “About us” page. Use sitelink extensions by sharing other pages on your roofing website. This could be utilized to showcase one of your client testimonials, service page, FAQ, or contact us page. Sitelink extensions occupy a lot of space in the search engine results page.

Callout Extensions:  This is where the roofers spell out their differentiating features or advantages to the clients. Callout extensions are typically added after the description lines. They can be used to entice the prospects or give additional details about why the roofer stands out from the rest—for example, showcasing your A+ BBB ratings, offering Lifetime Guarantee, and free estimate.

Structured Snippets: Google gives roofer various headline options to select from when adding structured snippets. For roofers, the ideal headlines are highlights, types, services, and neighborhoods. This could be utilized to highlight the services you provide (repairs, deck, siding, windows). Types could be used to show the kind of roofs you provide (such as TPO, flat or metal roofing). Neighborhoods are ideal for roofers who provide services to specific towns or cities.

Call Extensions:   This allows prospects on mobile to call your roofing business. It is advisable to schedule this extension for business hours only.

Location extensions: When a property owner is searching for a roofing company, they usually are not going to come at your doorstep, but this extension will help prospects to know where your business is situated, operating hours, and show up in Google maps.

Price extensions:  It is difficult to show prices of roofing tasks as they will differ from house to house, but there is a creative way of displaying prices using Google’s price extension. The goal is not to get prospects to click your extension but to portray that you are a no-risk roofing company.

The extensions discussed above may or may not show up in your ads all the time. This will depend on your keyword, quality score, ad position, competition, among other factors.

Add Negative Keywords to Your Google Ads (AdWords) Campaign

Negative keywords should be added instantly when launching a Google ad campaign. This should be a continuous process as various search terms will come up as you continue with your campaign. Considering, roofing keywords are generally competitive in paid search marketing; negative keywords are particularly crucial. Without them, you will end up spending your marketing dollars on irrelevant traffic.

Here are some quick negative keywords that you can add straight to your ad campaign;

  • Neighboring cities that you don’t accept work
  • Competitors in your region (unless you want to target them)
  • Careers
  • DIY or cheap
  • Marketing
  • Red Roof Inn
  • Auto Manufacturers (i.e. F150 Roof Leak)

You should continue looking for more search terms and adding negative keywords to minimize the cost per lead and improve the quality of searches your ads show up for. This takes time and effort, but it could be the difference between a waste of marketing dollars and running a successful ad campaign.

Bid on your Roofing Brand Name

Bidding on your roofing brand keywords is a complicated one to think about. If prospects are searching for your brand online, they want to work with you, right? Then why would you spend your marketing dollars to get that lead/client?

It would be awesome if each search for your brand meant that they are going to become your customers, but that is not the case always. Most roofing contractors are nowadays using their brand names in the industry.  For example, Johnsons windows and roofing or Terry & Sons roofers.

This implies that when a prospect searches your brand names, it is more predominant than other industries that PPC ads will show up in the search results. This is because they are focusing on keywords such as “roofing” or “windows and roofing” Bidding on your roofing company keywords will help you stay on top of Google search results when those competitors appear on the search results page.

The good news is that bidding your roofing company keywords will be cheaper due to their relevance and quality score. This means that you will pay a low cost per click and get ahead of your competition in capturing more leads.

Structure Your Google Ads (AdWords) Campaign for Success

The structure of your Google Ads (AdWords) campaign plays a critical role in the cost of acquiring leads. It is going to affect the cost of buying roofing leads. For roofing contractors, it usually goes beyond the products or services offered; thus, your campaign must consider that. For instance, you may provide the following services;

  • Asphalt shingles
  • Metal roofs
  • Windows
  • Flat Roofs
  • Siding
  • Commercial roofing
  • Doors

The services listed above should be in separate ad groups because they will explore that service and be directed to their landing pages. After making a good structure for your campaign, you need to develop a unique ad copy that will differentiate your business from other roofers online.

Make sure you target the correct locations.

All roofing contractors know the most lucrative zip codes and neighborhoods in the city. When you target the correct locations, you will set higher bids in those profitable neighborhoods to present your roofing company in front of homeowners looking for your services online.

Your cost per click and lead may go up in those areas, but they are profitable in the long run. Alternatively, you can reduce your bids for less expensive neighborhoods and zip codes in the city. This will ensure that you are maximizing your marketing dollars.

Retarget, Retarget, Retarget !

When property owners require a new roof, they will first research online, ask for reviews and recommendations from family and friends or look around for the best price before they make up their mind to hire your roofing company.

Frequently the property owner is ready to contact your business, they click on your roofing website or ad, but they are distracted by kids who come out of school or their pet that knocks at the garbage can. Fortunately, ad retargeting can help you to get that lead back to your business.

Ad retargeting is an effective way of getting more roofing leads online since they are warm, and have already visited your roofing website before!

Grow Your Roofing Business with Google Ads (AdWords) Today

If you are a roofing contractor, then you know that Google Ads (AdWords) are effective marketing tools because they deliver immediate results. That said, many factors go into creating a successful Google ad campaign that will bring more leads without wasting your marketing dollars. Using the ten tips discussed above for your company will assist your roofing business to get more leads, profitable jobs, and estimates.

If you are a roofer who doesn’t have previous experience with Google Ads (AdWords) but wants to stay ahead of the competition, feel free to schedule a free strategy session with our experts for assistance today!

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Digital Marketing Graphic Design Lead Generation Roofing

15 Graphic Design Terms that Every Roofing Contractor Must Know

 

Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design

Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.

If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.

Why?

In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.

Without further ado, let’s explore some basic graphic design terms and what they stand for.

White Space

Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.

Grid

This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.

Wire Frame

This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.

Scale

When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.

Texture

Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.

Stock Photos

Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.

Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.

Saturation

Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.

Contrast

Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.

Cool Colors

When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.

Color Palette

A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.

Pull Quote

Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.

Tracking

Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.

Leading

Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.

Alignment

Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.

Typography

Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.

Need some Help With Your Roofing Graphic Design?

Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.

In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.

Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!

Feel free to schedule a free strategy session with our designers to get started on your project today!

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