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3 Ways To Get Found On The First Page of Google for Plumbing + HVAC

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing + HVAC company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in your area, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Plumbing + HVAC business, which works hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for an industry-specific Plumbing + HVAC search, they’re likely to see one of the ads you purchased.

Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Plumbing + HVAC.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Plumbing + HVAC companies.

Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are

  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization

Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.

Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that your paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Plumbing + HVAC business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Plumbing + HVAC Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is if you are listed as a Google business.

Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Plumbing + HVAC industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Plumbing + HVAC company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to a lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information are correct. Do so regularly and make sure you keep the information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Plumbing + HVAC company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still a leader in search engines. But, there are other business directories you can add your business to. The more places your Plumbing + HVAC audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first-page results when you have it listed on multiple directories, as opposed to being listed only in one place.

Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Plumbing + HVAC business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in a specific area, you’ll want to know exactly what people are searching for. Not only for specific words but also for phrases that your searcher is entering when they’re looking for a company in your area in Google. Some examples are

  • “Plumbing + HVAC near me”
  • “Best local Plumbing + HVAC service”
  • “YOUR CITY + Plumbing + HVAC “
  • “Plumbing + HVAC in YOUR CITY”

There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to your niche and your searcher. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.

Some ways to inform Google what your keywords are includes

  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your company within Plumbing + HVAC to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.

The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Plumbing + HVAC company, not Google. You want the content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.

Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.

The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within your Plumbing + HVAC business.

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GMB Reputation Management Reviews

How To Respond To Reviews About Your Plumbing + HVAC Business

For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or another and hopefully, your business has positive reviews too. Reading the positive reviews can leave you encouraged and help your business, but negative ones can often be hard to read, hard to take, and can sometimes even hurt your business sales drastically.

How you and your company respond to positive and negative reviews will determine how well your business does and how it’s perceived to your customers. How they see you is one of the most important parts of running your business. But with all these different reviews, how can you make sure you’re responding in a way that’s going to enhance your business and not hurt it? Well, this article is going to break down exactly how you can respond to both positive and negative reviews in a way that will help your business flourish.

Firstly, you need to make sure that all of your responses are formal and polite. It doesn’t matter if you’re commenting on positive or negative reviews, but how your customers see and read your responses will determine how they perceive you and their perception of you will determine if they’re going to continue to be your customers or not. You have to protect you and your company’s reputation, so when you respond to any reviews, you need to carefully think through it, especially when you deal with negative reviews. The last thing you want to do is take a negative review, which reflects badly on your company and makes it worse by responding in the wrong way.

To handle positive reviews, you need to make sure you do three major things:

1) Track reviews. If you’re getting reviews, especially positive ones, you want to make sure you know who is giving out those positive reviews for your business. There are a lot of sites that can help you keep track, such as Yelp, Product Review, Trip Advisor, and more. Each time your business is reviewed, they will let you know.

2) Decide who handles the reviews your business receives. You need to have someone assigned who will read and respond to the reviews you get. This person is one you want to make sure knows how to respond politely and someone who has experience in the area – an inexperienced person who handles this could hurt your company, so you want to make sure you get the right person for the job.

3) Claim or create your business page. Sites like Yelp (mentioned above), Zomato, and Google Places use data gathered from online to create a page for your business. Some do this automatically, which is great for you, but others will only do it after you’re reviewed.

Some of the things you want to keep in mind when handling any type of reviews for your business is:

1) Always respond to positive reviews. Most people’s automatic responses are to respond to negative reviews but when you read a positive one, you want to thank that person and show that you really care. If you don’t respond to your customers, people who went out of their way to review your brand or business, it tells others that you don’t care about them and that could cause you to lose customers, which is the last thing that you want.

2) Handle negative reviews well. If you get into an argument with anyone who leaves a negative review, customers are going to see that you aren’t calm and they may even choose not to work with your business because of the bad attitude they see. You are a business and therefore, should respond politely and professionally. Always remember that, even when a negative review is left. Another thing to help with negative reviews is to take what they say into consideration. It may not be correct and it may be ridiculous, but you never know when someone’s honest feedback can help you improve your business which may end with you getting more customers if these issues are addressed at some point.

3) Whatever you do, never ever post fake reviews. Do not hire writers to leave reviews of your content, do not write them yourself. It may take a while, but let the reviews come naturally on their own. If you’re ever caught doing fake ones, your reputation will be ruined and your business will be hurt because of it.

4) Follow the rules of whatever site the reviews are left on. If you don’t, it could also end with you having a bad reputation, which again, is the last thing your business needs.

Whatever you do, here are things you don’t want to do:

1) Do not bribe your customers in exchange for reviews. This reflects poorly on you and your brand.
2) Do not send emails asking everyone in your email list for positive reviews. Begging for reviews looks just as bad as bribing does.

Here are some things you can do to make reviewing more convenient for your customers.

1) Use the logos of review sites in your store and your website.

2) In your store, give away comment cards that include the logos and website addresses of review sites.

3) Put a review us now button on your website

4) Always give your customers new and good reasons to review your business (examples of this would be new offers, products, etc).

5) Politely ask customers who have expressed to you that they’re really happy with your brand or business to leave a review.

6) Set a goal to get a few new reviews each month.

Setting up your own business can be hard and keeping it running can be even worse at times. Getting reviews can make or break your business in so many different ways. Too many negative reviews can lead customers away from you and your brand and too many positive ones can make them suspicious. Even though you have no control over what reviews are left, there are things you can do to help and hopefully, this article at least broke down the ways in which you can respond. The last thing you want to do is to respond in a way that reflects badly on your business. You and your business have enough to worry about without the added trouble of a bad response on your part. Remember to respond to all reviews, show that you care, and never ever argue with someone or respond rudely to negative ones. Be professional, especially if you want to be taken seriously as a professional.

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GMB Google Local SEO Off-Page SEO On-Page SEO SEO

A History of Major Google Algorithm Updates/Changes

latest google algorithm update 2020 latest google algorithm update 2020latest google algorithm update 2020

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.
For search marketers, knowing when major Google updates happened can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.
Below, we’ve listed the significant algorithmic changes that have had the biggest impact on Search.

Recent Google Changes That Impact SEO

Panda Update – February 2011

Panda launched on February 24, 2011. It was aimed at dealing with quality and optimization issues that the search engine identified in several websites indexed at the time. It assigns a quality score to webpages, which are then used as a ranking factor. The Panda Update is also known as the Farmer Update. When this update was implemented, it had a significant impact on a broad range of companies that operated online. Panda was introduced to improve search quality by eliminating prevailing content farms as well as spam sites that were designed to take advantage of Google’s vulnerabilities.
Panda has done excellent at cleaning up low-quality sites that occupy valuable SERP real estate. The update did not come without its share of problems, especially for companies with e-commerce initiatives. Websites, both big and small, started disappearing from the usual keyword ranks they had previously owned for years. Lots of companies were impacted negatively and were utterly unable to recover traffic.
Numerous updates have been made to the Panda Update, with most of them focusing on eliminating obstructive spam sites. These Panda updates have concentrated on getting advertisers to achieve their maximum search potential.

Penguin Update – April 2012

This was launched on April 24, 2012. This update specifically targeted link spam as well as manipulative link building practices. Matt Cutts, head of the Google webspam team, officially announced the update via Twitter as the Penguin Algorithm Update. It was an extension to the Panda Update and was Google’s response to the increasing practice of black hat search engine optimization techniques, which are used to gain higher search rankings in ways that violate search engine guidelines. Many updates were made to the Penguin algorithm since its launch in 2012 including;
Google Penguin 1.1(March 26, 2012)
Google Penguin 1.2 (October 5, 2012)
Google Penguin 2.0 (May 22, 2013)
Google Penguin 2.1 (October 4, 2013)
Google Penguin3.0 (October 17, 2014)
Google Penguin 4.O (September 23, 2016)
With the last update, Penguin became a part of the core algorithm, meaning it evaluates websites and links in real-time.

Hummingbird Update – August 2013

The Hummingbird Update was launched on August 22, 2013. The name Hummingbird came from the speed and precision of the update. This new algorithm allows Google to understand phrases better, providing precise results to complex search queries. It expands the brand content strategy to have more informational content on their site. Also, it gives substitutions as a user enters the query. It also brings out results far more complex search queries. Google’s knowledge graph also appears more often than it did previously, giving more direct answers in search results.
Hummingbird has improved how users are sent to a specific page and directed to the information they are seeking. Hummingbird has also promoted voice-powered searches, helping to create a smarter search engine that can better decipher user intent. Hummingbird update has been branded “the heart of Google’s search engine” as it can filter billions of pages to find the most relevant search results.

Pigeon Update – July 2014

Google’s Pigeon was released on July 24, 2014. This Google algorithm update, unlike its predecessors, was designed to give more accurate and relevant local search results. Google rewarded local businesses that had a strong organic presence with better visibility in traditional search results. Several updates on Pigeon have been made since 2014.
In many ways, Pigeon can be described as not being punitive; rather, it serves a specific group of users best.

Mobile Update – April 2015

This was launched on April 21, 2015. This update ensures that when users use the search engine on their mobile phones, mobile-friendly pages rank closer to the top. This is to provide optimum usability and speed.

Rank Brain Updates – October 2015

These updates were launched on October 26, 2015. It worked like a refresh to Google’s Hummingbird algorithm. It helped Google to understand user queries better than before.

Possum Updates – September 2016

It was launched on September 1, 2016. It basically helped to ensure that locations given to the users were as accurate to the users’ current location as possible

Fred Update – March 2017

This was launched on March 8, 2017, and is one of the latest of Google’s major confirmed updates. It helps to ensure that Google’s webmaster guidelines are adhered to by targeting violations.

Core Update – June 2019

In a rare move, Google announced they would be releasing a new update prior to rolling it out. The update is thought to have affected low-quality news sites while boosting trusted aggregator sites. It may have also affected video carousels, with many YouTube channels seeing 25% increases in traffic.

Broad Core Algorithm Update – September 2019

Broad updates don’t tend to target anything specific; instead, they improve the overall effectiveness of Google’s systems. This can lead to drops or gains in the ranking, and the main advice from Google is to focus on producing quality content. These updates won’t penalize any websites, but they will reassess any new content featured in search results since the last update, and possibly rank quality content higher. Content improvements can aid recovery from any drop in ranking.

BERT Update – October 2019

Allegedly one of the most significant changes to Google search in the past five years, the BERT update focused on better understanding search queries. Google’s official explanation was:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
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GMB Local SEO Map Listing Social

Free Marketing Materials Included with #SmallThanks from Google

Small and local businesses will have a lot to love regarding Google’s newest initiative, the #SmallThanks program.

What is Small Thanks?

#SmallThanks, developed by tech company Google, is a platform that gives businesses free marketing materials as a way for them to reach more customers on listings, review sites, and social media.
Some of these free materials include stickers, posters, social media images, window clings, and others. Most of the content will depend on the reviews businesses get within the Google platform.
How can you avail of the Small Thanks initiative? Easy. All you have to do is to pull up your business on Google’s listings within the MyGoogle Business platform and wait for the marketing material to be auto-generated based on the positive reviews of your customers.
In today’s online society, there’s no better marketing material than a positive review from a happy customer. People will often choose businesses that have great reviews on Google for what they need. Turning these positive reviews into a sort of “giving love back” can enhance your audience’s perception of your local business and lead to more sales and visits.
Google VP in Marketing Lisa Gevelber says that the #SmallThanks initiative is all about turning those “thank you” notes into something local companies can use to impact future customer decisions regarding their products, goods or services.

How To Get Started On #SmallThanks

Local businesses can get their #SmallThanks on by logging in their Google MyBusiness, then choosing from among the positive reviews within the platform. They can personalize the material further by enhancing it with a selection of layouts, styles, and colors according to the brand’s look or personality.
You can put up “Find Us On Google” stickers on your displays, registers, and other prominent places to encourage visitors to post great reviews. The #SmallThanks hashtag may also be used to spread the word on social media sites such as Twitter, Facebook or Instagram for audiences to connect and engage with your business.
Did you know that more than 70 percent of people will check up on a business’ rating on the internet before making a buying decision? Reviews do matter, and small businesses can now harness their efforts and hard work via the Google #SmallThanks program.
Small Thanks by Google can help you make more marketing material sourced from positive reviews online, which can fuel your reach and allow you to gain more customers.