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Is a Landing Page Crucial For Your Plumbing + HVAC Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Plumbing + HVAC Landing Page(s)

Are you paying for ads and searching for the best way of converting your plumbing + HVAC leads to clients?

Do you want to increase your plumbing + HVAC leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your plumbing + HVAC business generate leads and drive conversions.

As a plumbing + HVAC contractor, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire plumbing + HVAC website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a plumbing + HVAC service Landing Page?

In plumbing + HVAC marketing, a landing page is any web page that is mainly designed for an advertising campaign. Plumbing + HVAC landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your plumbing + HVAC advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your plumbing + HVAC PPC advertising campaign.

Why Should Your Plumbing + HVAC Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Plumbing + HVAC leads.

If you are conducting a digital advertising campaign for your plumbing + HVAC company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your plumbing + HVAC website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your plumbing + HVAC website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Plumbing + HVAC Repair Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other plumbing + HVAC homepage, where a plumbing + HVAC repair is not discussed. What would he do? He will immediately leave the page.

So, if your plumbing + HVAC business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful plumbing + HVAC advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your plumbing + HVAC website.

A Well-Designed Landing page boosts your Plumbing + HVAC SEO Efforts

Google quickly indexes well-designed plumbing + HVAC landing page. Also, Google shows them for the relevant keywords for your plumbing + HVAC company. Having unique landing pages for various plumbing + HVAC products or services improves your online visibility with high-quality content.

This helps to position your plumbing & HVAC website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized plumbing + HVAC landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your plumbing + HVAC company in the long term.

Plumbing + HVAC SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your plumbing + HVAC business.

How Do You Get Most Leads/Clients Out Of Your Plumbing + HVAC Landing Page

Conversion Focused Design

If you want your plumbing + HVAC landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your plumbing + HVAC company has to offer or call-to-action button. If your plumbing + HVAC website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your plumbing + HVAC advertising campaigns. Whether you are encouraging prospects to sign up for free plumbing + HVAC estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your plumbing + HVAC advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Plumbing + HVAC advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective plumbing + HVAC advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your plumbing + HVAC company.

If you are advertising your plumbing + HVAC business online in Google Ads or other PPC platforms, then having a well-designed plumbing + HVAC web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Plumbing + HVAC PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your plumbing + HVAC company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and plumbing + HVAC sales. Pairing a well-designed landing page with any of your plumbing + HVAC PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Plumbing + HVAC marketing is willing to help your business to develop deeper customer relationships and make your plumbing + HVAC business to grow.

If you want to learn more about our plumbing + HVAC PPC services, kindly schedule a free strategy session with us today.

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Conversions Copywriting CTA Landing Page Web Design Website Website Design

Fix These Common Landing Page Problems & You’ll Make More $$$

Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic

Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;

  • Sluggish Page Loading Speed
  • Poor Quality Writings
  • Long Lead Generation Template
  • Unattractive Typography
  • Complicated Page Layout
  • Lack Of Mobile Phones Optimization
  • Having Several Call-To-Actions
  • Avoiding The Use Of Images or Using Outdated/poor-quality ones

Let’s now get into the details

Sluggish Page Loading Speed

No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.

Poor Quality Writing

This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.

Long Lead Generation Template

Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.

Unattractive Typography

It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.

Complicated Page Layout

It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.

Lack Of Mobile Phones Optimization

Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.

Having Several Call-To-Actions

When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.

Not Using Images or Using Outdated/poor-quality ones

Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.