Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Get Your Plumbing Website Rank Higher In Google, Increase Your Exposure To “plumber near me searches” And Maximize Your Potential To Get Qualified Leads Online.
If you manage or own a local plumbing business, you want to reach homeowners and property managers in the surrounding area. But it goes without saying that your company is always fighting for clients with several competitors online. The plumbing industry is crowded with several plumbers competing for the same number of limited clients.
However, there are strategies that you can use to make your company stand out from the curve and get a competitive advantage when looking to get more qualified leads that could convert into paying clients.
One strategy you can use is optimizing your plumbing website for local search. This is crucial for various reasons, the most essential of which is ensuring that search engines like Bing or Google can find your website easily and rank it higher in their relevant searches.
This may include “near me” searches that users may type in Google. Many times, when looking for a plumbing company on Google, clients won’t have a glimpse of who they are searching for, and that’s why they just type in “plumber near me” on Google and locate what is geographically closest to them.
If your plumbing company website is not optimized for local search (or near me searches), you could be missing a significant portion of your target market. Ranking higher in the “plumber near me” searches can make your company a focal point of that particular geographical area, which can make your business appeal more to those local clients.
But how do you rank higher in those “plumber near me searches”on Google? Here are our expert tips:
1. Make Sure Your Google Business Profile is Properly Updated
There are various tools your plumbing company can use to help rank higher on “near me” searches. One of such tools is creating a Google Business Profile. Your details would be shown if a user were to look for a plumbing business. This information includes your address, company name, contact details, reviews, and opening or closing hours. When verifying your plumbing business on Google, you are given a chance to edit such information and add to it so as to fill in as many details about your company as possible.
As a plumber, you should also ensure that the information provided in the Google Business Profile is regularly updated and accurate. If your plumbing company wants to rank higher in near me searches, you should also ensure that it is listed in major business directories like Angie’s List, Yelp and HomeAdvisor.
2. Geo-Target Your Web Content/Pages Around Specific Locations
As a plumber, you want your ideal customers to find your website on Google or Bing, right?
One of the few things you can do is map out the particular areas where your company serves. It goes without saying that geotargeted plumbing keywords are easier to rank (e.g., plumber in Murfreesboro) in Google since they are typically less competitive. They also have high conversion rates.
Therefore instead of creating content around “plumbing contractors in Tennessee,” you can scale down to the area you want to get local clients from. Best of all, you can use the Google Keyword Planner to identify those geotargeted keywords.
3. Make Your Online Customer Reviews Visible
Client reviews have nowadays become one of the most crucial aspects for plumbers getting new leads or businesses. Simply because a huge portion of people look for online reviews before hiring a local service business like roofers or plumbers. Prospects tend to trust such reviews as they do with recommendations from their friends or family members, feeling as though it offers them a level of trust in a business that may not have been there previously.
Google Makes it simple for their clients to review a plumbing business. All a client has to do is open Google Maps, search for that business, and choose to write a review, which is that easy.
Online reviews play a major role not only in the trustworthiness and authority of your plumbing company but also in your overall organic search ranking. Google puts a lot of emphasis on the number of online reviews as well as the overall score when ranking your plumbing business website.
If your plumbing company has a lot of negative online reviews, don’t conceal them, work on enhancing them. Even when you are obtaining positive reviews, you should prioritize responding to every review left. Show your clients that you care about the quality of the plumbing service that they get by responding professionally to the complaint and working to make sure that they are satisfied with the overall experience.
Ultimately, you need to make sure that your plumbing company is obtaining a lot of positive reviews since Google’s SERP utilizes this as a factor when determining overall search rankings. When you have lots of positive online reviews, though, you want to show them off as much possible as you can. This makes it easy for prospects or clients to see that your plumbing business is trustworthy and offers quality service.
4. Display Your Business Name, Address, and Phone Number
Showing an accurate company name, phone number, and address clearly is crucial when optimizing your plumbing website for “near me” searches.
Ensure that you display your address, phone number(s), and business name typically throughout your plumbing website, most likely at the bottom of your page.
5. Make Sure that Your Business Information is Consistent Across All Platforms
Be consistent with the business information that you share with prospects or clients. Consistency helps Google show the most updated and accurate information for your clients and anyone searching for a “plumbing contractor near me.”
If you portray an inconsistent address on a local business directory, you may end up confusing Google. This common problem can be cleaned up manually or using paid services.
6. Use Schema to Show Events in the SERPS
Another way of featuring in the local search results is by planning events and showing this information in schema markup.
Updating your schema markup increases credibility and boosts your market share by directly featuring events with the SERP for your plumbing company.
Schema markup is an excellent way for your plumbing company to reach clients via local search. Schema data helps search engines like Bing or Google collect the right information about your company and present it via rich-featured snippets. You can utilize it to show your hours of operation, contact information, and business address.
7. Optimize Your Photos for Location-Based Searches
Photos impact location-based searches. Think strategically when optimizing your images. If you want to rank higher for a particular location, that location should be one of your keywords not only in the content you use on your plumbing website but also in the tags and file names of every photo.
8. Obtain Backlinks with Location Anchor Text
Backlinks will typically be part of an effective plumbing SEO strategy. But, when it comes to local SEO for plumbers, you want to concentrate on high-quality/relevant backlinks with the local geographical anchor text. If you want your business to rank for near me searches in Murfreesboro for the emergency services category, you wouldn’t target the keywords “near me” but rather “Emergency plumbing Murfreesboro.”
9. Make Sure Your Plumbing Website is Mobile-Friendly
Google has put a lot of importance on the user experience, implying you should too. Because most “near me” searches occur on mobile devices, ensure your site is mobile-friendly. This implies that it should be fast and work seamlessly across any mobile or desktop device.
10. Create and Optimize Pages for every Business Location
Does your plumbing business have more than one service area? If so, you need to build different web pages and Google Business Profiles for each location. In addition, your plumbing company will want to optimize such properties for “near me” searches. Particularly, your webpages should contain:
A user-friendly URL that shows your location, such as www.mysite.com/Seattle-plumber/
Meta tags and title tags are optimized for location and target keywords.
A brief description of the location that shows the hours, services offered, and address.
Proper alt and title tags for photos used on the website
Finally, Rank for “Plumber near me” searches with SEO services from BlackStorm Design + Marketing
You can do many things to optimize your plumbing business for those important “near me” searches. Most customers end their search on the first page of the search engine result page, and they will most likely contact the top three plumbers on the first page of search results. If your plumbing company is not close to the top of the list, it doesn’t matter how much experience you have you are not likely to obtain any calls.
Of course, you can solve the issue by using our plumber SEO services to ramp up your rankings where it requires you to be on Google. Using the right SEO plumbing keywords will increase traffic to your website result in more qualified leads, and ultimately book more jobs.
Your higher organic ranking means obtaining more calls every month. Our SEO experts can help drive traffic to your plumbing website and high ranking on Google.
Getting the leads that you require to increase your plumbing jobs from online traffic is not easy without the right support. If you want to rank higher in “near me” searches for your service area, reach out to plumbing SEO experts at BlackStorm Design + Marketing today. We have the insight and expertise you require to reach the people you want to book jobs with most. We can help you with optimizing your current social media and website, streamlining your accounts, and coming up with new ways to spread the word about your plumbing business out in your local community.
Schedule a free discovery call with BlackStorm Design + Marketing to learn how our plumber SEO services can help grow your plumbing business online today.
Learn how to claim and use a free Google Business Profile to get found by prospects and outrank your competitors online
Are you struggling to outrank other local plumbers online? If so, learn from thousands of plumbing contractors across the United States to know the surefire hacks to rank #1 on search engine results pages. Google Business Profile (previously known as Google My Business) is the primary hub for local SEO for plumbers. As a plumber, you understand that you rely on local clients to make your plumbing company a success.
Google Business listing is all about making your plumbing company more visible online. That’s why we have created a definitive guide for plumbing contractors who want to make the most out of their business profile on Google. Keep reading to see how you can use Google Business Profile to get ahead of local competitors and obtain more qualified leads.
What is Google Business Profile for Plumbers?
Formerly known as Google My Business, Google Business Profile is a free tool built by Google that helps you promote your plumbing services as well as your site on Google Maps and search results for free. By claiming a GBP listing, plumbers can showcase reviews, post updates, and rank higher in the Local Map 3-pack for keywords related to their business. This platform helps you list your plumbing company on Google Maps and regulate what details prospects will see in Google search results.
To make sure your plumbing company has a good chance of ranking higher on local search results both on traditional organic and Maps, you must optimize your Google Business Profile listing. That incorporates everything from NAP information, Google posts, and the Q&A section.
Google Business listings pop up when a homeowner conducts a local search (“plumber [city name] or “plumber near me”) or performs a search on Google Maps. Your plumbing company’s GBP listing can show up when a prospect looks for your brand, appearing on the right side of search results on laptops/desktops, and at the top of search engine result pages.
Why is Google Business Profile Crucial for Plumbers?
Why should you care about Google Business listing as a plumber? Because a large portion of the population is using Google, it implies a huge audience can access and view your profile. The more visible your plumbing company is the higher your chances of drawing prospects’ attention to your business.
Google Business listing is no longer optional-it is an important part of any plumbing company’s web presence and is typically the first place clients look for updated information about your business. If your clients want to find new opening hours or want to contact your business and inquire about something, you can bet they are not going to flip through the Yellow Pages. Here are some of the benefits of having an optimized Google Business Profile in your plumbing company:
GBP Helps Your Plumbing Services Get Discovered for FREE in Google Maps and Search Results
While content marketing strategies (like optimizing your website copy pages and SEO blogging) can improve your search visibility, a Google Business Profile is the most effective hack.
Whether you want to boost sales, improve brand awareness or increase booked jobs, a GBP is an effective way to get your plumbing company in front of wallet-out local clients. You can get your plumbing company listing in front of high-value online browsers by claiming and optimizing your business profile with the proper address, business category, and keywords. This listing can improve your presence in the local search engine results and make it likely for prospects to discover your plumbing company.
Unlike paid Google or social media ads, a Google Business profile is ultimately FREE and offers your company priority in the search results to increase inquiries, interest, and even sales.
Enhance Your Local SEO by Integrating Google Maps
If you offer a plumbing service in a particular local area, you want to ensure your plumbing company information pops up front and center for potential clients.
That’s why a Google Business listing can be one of the efficient ways to reach warm plumbing leads when they are ready to convert.
By claiming, verifying, and optimizing your Google Business Profile, you can make sure that your plumbing company shows up when interested clients are looking for the services you provide in your locality. Whether a client conducts a direct search on Google or even via Google Maps, your plumbing services will show up at the top of search results.
Control Your Plumbing Company Online Presence with a GBP
On mainstream marketing platforms like social media, plumbing companies like yours should play by the rules of big brands. The algorithms decide who discovers your plumbing company online and what impression they have about your brand.
But with a Free GBP, you can curate the kind of experience prospects will have with your plumbing company. From updating your operational hours to showcasing your contact details, you can give each prospect the superior experience possible with your plumbing company.
Best of all, by knowing how to optimize your Google Business listing, you can increase the chances of your plumbing business information showing up at the top of the search engine rankings. This offers you the greatest potential to impact purchasing decisions of searchers who come across your brand.
GBP Offers an Easy Way for Your Clients to Find Your Physical office
Your GBP listing has seamless integration with Google Maps as we stated earlier. Along with assisting your plumbing company to improve its visibility on Google, such integration also helps clients to navigate to your physical office as well.
With Google Maps integration, prospects or clients can discover directions to your physical office with a single tap. Besides, they can access your business operating hours and crucial contact details (such as your plumbing website, email address, and phone number) to make it seamless for people to contact your business.
The easier it is for your new clients to reach your plumbing service company, the more likely they will have a positive experience with your company. It is all about providing a seamless online experience that converts browsers into paying customers.
Get started Google Business Profile for Plumbers in 5 Simple Steps
Getting started with a Google Business profile is relatively easy, and the setup process takes a very short time. An important initial step in the local SEO strategy for plumbers is claiming, verifying, and optimizing your Google Business profile. You will be surprised to know that Google Business Profile is a FREE platform.
Google Business Profile doesn’t come with a paid version, and as soon as you register and confirm your plumbing company, you can access all the features and tools that the platform has to offer. While setting up is relatively simple, here are some hacks to make sure that the process goes seamless for the first time. Here are some strategies that will help you get started with plumbing Google Business listing:
Add a Location
The initial step towards claiming your Google business profile is to add a location. Including a public address depends on your preference, but it helps create transparency if you put your company address in the public domain.
A service area typically depicts how far your business is willing to go in order to serve a client. You can set this area as a perimeter around your physical office, or you can select the service area to be relatively small.
Add Correct NAP citations
we cannot overemphasize this enough. Your GBP will request your plumbing website URL and phone number. Ensure that you enter these details properly or else you will lose an opportunity of booking new jobs.
After ensuring the above three crucial information is entered correctly, follow the steps outlined below to claim or register your plumbing business on Google:
Step 2: Search for your plumbing company by address and name
Step 3: If your business doesn’t appear. Click “No”, these are not my businesses
Step 4: When prompted, enter the correct information about your plumbing company
Step 5: Click “Submit”
Among the areas your plumbing company can show up include Google Maps, Local 3-pack, conventional organic results, and knowledge graph. Registering or claiming your plumbing business on Google Business listing is typically the initial step of a process of ranking at the top spot for plumbing keywords in your service area. But a properly optimized plumbing company GBP increases your chances of ranking #1 on Google.
How to verify Your Plumbing Google Business Profile
Your free plumbing Google Business Profile can do more than you think. When optimized properly, it can showcase your best traits and make it hassle-free for clients to discover, learn more about and even call your business. But for it to do this, you should verify your listing with Google to show that you are the plumbing company owner.
Google offers various options to help you verify your plumbing business Google Business Profile as outlined below:
Verify your GBP via Email
The most common way to verify your Google Business profile is through a regular email. However, before you request verification by email, ensure your business address complies with the address entry guidelines. To request your GBP verification by email, follow the steps below:
Sign in to your Google Business Profile and choose the company you want to verify
Among the options offered, choose to verify by email
Tap to verify. When you get an email in your inbox, follow the steps outlined to complete the process.
Remember to check whether you can access the email you want to use for the verification process.
Verify Your GBP using a Postcard
This is the most common method. Google will send your plumbing business a physical postcard (normally via a snail mail). You will then use the code in the postcard to verify your Google Business Profile.
Verify Your GBP by Phone
If you choose this option, Google will send a verification code to your plumbing company phone number. You will then enter the code to verify your plumbing company on Google. This will be instant and will help you enjoy the benefits of your Google Business Profile faster.
Google Business Profile Optimization Tips for Plumbers to Rank Higher in Local Search
Any plumbing business today requires targeted and higher visibility on Google. Most plumbers know that this needs optimizing their Google Ads and website, but what they fail to understand is that there is a third entity that should be optimized; their Google Business Profile. When properly used, your Google Business Profile can assist your business to generate new plumbing customers and leads. Consider it this way, right now homeowners are searching Google for plumbing services, and they will either find your business or your competitors.
To improve your chances of being found by prospects or clients, this post will discuss proven tips that will boost your visibility on Google. Without further ado, let us dive in.
Use Your Legal Plumbing Company Name
Your company name is one of the most crucial aspects of Your Google Business Profile. It is highly recommended that you strictly follow Google’s guidelines when it comes to the company name that you want to use in your Google Business Profile.
There are multiple ways you can attempt and trick the system for higher visibility and rankings. Don’t do them. One thing plumbers try and do is place their geographical location in the name on the GBP. For instance, Bryan owns a plumbing business and the legal name of the company is Bryan’s Plumbing. Bryan services Murfreesboro, TN area. The name he should use in his Google Business Profile is Bryan’s Plumbing, not Bryan’s Plumbing Murfreesboro.
If the name of the region or city you serve is part of your legal company name, then go ahead and include it. But, if your legal business name doesn’t have the name of the region or city, don’t add it to the name in your Google Business Profile. This is a strategy that might give you short-term results but can also make your profile to be suspended by Google.
Choose the Right Primary and Second Categories
Selecting the right category is a must for optimizing your plumbing Google Business Profile. This is because the categories you select for your GBP can assist Google to connect your plumbing business to customers based on what they are actively looking for. There are two kinds of categories- a primary category and numerous secondary categories, and you choose your secondary categories and primary category from a predefined list.
We highly recommend that you choose the right category. In our case of a plumbing business, the primary category you choose should be “plumber.”
If you provide more services other than plumbing, for instance, electrical and or/HVAC, you can include these as secondary categories- “Electrician” and “HVAC Contractor.” You may add other categories depending on the services you provide accordingly.
Focused Plumber Marketing: Define Your Service Areas
A service area depicts a geographical area or perimeter where you can deliver your plumbing services. You can choose up to 2 service areas where you offer plumbing services. Service areas can be defined by cities, postal codes, or by provinces. It is important that you choose the right service areas because the service areas you select will determine how your business appears on the search results when prospects search a geographical location.
For example, if you provide plumbing services throughout the Middle Tennessee area, you may want to choose Murfreesboro, Franklin, Manchester, Nashville, Smyrna, and more. Choose all the areas you serve (up to 20). If you only serve five areas, then choose those five-no more.
Set Your Operating Hours Generously
Spelling out your business operating hours helps Google inform customers if you are closed or open. If your plumbing company is closed, then Google can alert customers when you shall reopen for business. Besides, setting your normal business hours, you can also indicate your special hours for public holidays like Christmas or Easter.
Give Your Correct Phone Number
One of the crucial elements of your Google Business Profile is your company’s phone number. Your number will prominently have displayed on your Google Business profile and helps customers to contact you directly from your profile without necessarily having to visit your plumbing website. This is particularly applicable if customers are accessing your GBP on a mobile device like a smartphone.
All they need to do is click on the phone number to contact your plumbing company. It is convenient and faster for customers. The reverse is also true, it can be overwhelming as a client if you are trying to contact a plumbing business but you cannot easily and quickly locate their phone number. You can give a secondary and primary phone number in your Google Business Profile.
Use Google’s Appointment Booking Function in Your Plumbing GBP
Google’s appointment booking button can help your plumbing company outrank the competition. If your plumbing company requires clients to schedule appointments and you utilize built-in scheduling software, clients can book appointments with your business right from your Google Business Profile. This can make it hassle-free even to attract new customers they don’t have to click off from Google to book an appointment with your plumbing business.
Using your appointment booking links, clients can easily book your offer anywhere can find your business. Plus, you can also share your appointment booking URL link on Yelp, Facebook pages, and Instagram Profiles. Take advantage of this feature of Google Business Profile when you hire booking providers to get new clients.
Add Attractive but Real Photos and Videos to Your Plumbing GBP
Sharing videos and photos of your plumbing company and those tagged by your clients is an effective and easy to boost engagement and traffic to your site and place of business.
To leverage the benefits of this feature, use good-quality photos, ensure high resolution, and upload new photos regularly-don’t use stock photos. Real photos help Google differentiate your plumbing company and thus represent your brand.
As one of the hacks here, we highly recommend taking quality photos of your office, photos of your staff at work, and the before and after photos of completed projects. Such photos and videos can help to increase trust and build brand awareness in your target audience.
List Your Plumbing Services
The services section of your Google Business profile helps you list all the services you provide. You can add the service name, a description, and a price for every service.
Unlike products that are shown up as part of your GBP, services are normally visible on mobile devices. On such devices, a service tab is shown along with your listing. When a client clicks on the tab, they will have a chance of viewing all the plumbing services you offer.
Including your plumbing services is an efficient way to differentiate your plumbing company from the competition and may help to skyrocket your local search rankings.
Add a Questions and Answers Section in Your Plumbing GBP
Google Business Profile help prospects or clients to answer a question about your plumbing business. It is advisable that you answer such questions preemptively on your own. Go to the knowledge tab of your Google Business Profile, and you will come across an option for “Question & Answers.” Fill it with potential questions that clients may have about your plumbing company and answer them in advance to make sure that they have accurate information about your business.
Highlights or attributes help you share with the world about specific attributes or services of your plumbing company, and including them can assist you to stand out from your competitors. To know what attributes you can add to your GBP listing, click on the “info” tab in the dashboard of your listing. By clicking the pencil icon, you will know the kind of services or attributes you can add to your plumbing company.
Accurate Description of Your Plumbing Business
Your plumbing business description is one of the crucial places you can utilize to target the “business or money keywords.” But you should not overdo it- keep your customers in mind and highlight the best things about your plumbing company.
In business for more than two decades? Your clients will no doubt love this.
Before a homeowner contacts you for a plumbing repair or service, they will first go through your reviews on Google. Even before that, they will have made up their mind on whether to choose you or your competition based on the quality and quantity of your online reviews.
One of the most crucial things you can do to help your plumbing company rank higher in local searches is to ask for more reviews on Google. Customers’ reviews are great for improving your social proof, and they make it easier for prospects or clients to trust your plumbing business. You can add as many client reviews as possible to your Google Business Profile.
Review Your NAP Information
The initial thing to do is go through the “info tab.” Make sure that you review your NAP (Name, Address, and Phone number) citations on the tab.
First, review your plumbing company name. Is your name listed correctly? Is it consistent with other review platforms such as Yelp? If you note any errors, update the information here properly. Check also that your address is entered correctly in your Google Business Profile.
Lastly, review your business phone number. Ensure everything is correct and that you are using your plumbing company’s primary phone number. If your company has multiple numbers for employees, make sure to utilize the main phone number for your office.
Use the Google Posting Feature to Grab More Eyeballs
Regular posts are like free display ads for your plumbing company. You should post promotional offers since browsers can see posts before they land on your plumbing website.
Posts display a brief description and a thumbnail image that shows up to a full-size image and more information when clicked. They are displayed at the bottom of your Google Business Profile on desktop and in a dedicated tab in the Google Maps app.
Frequently Asked Questions about Google Business Profile for Plumbers
1. Is Google Business Profile for plumbers free of charge?
Yes, Google Business Profile is absolutely FREE. This means any plumbing contractor can claim, verify and optimize any listing Free of charge.
2. How can I get my plumbing business to show up higher on Google search or Maps?
here are some steps you can take to ensure that your plumbing company shows up on Google as illustrated below:
Step 1: Go to Google Business Profile
Step 2: Find your plumbing company
Step 3: Add or select your plumbing business
Step 4: Choose your category
Step 5: Verify your plumbing company
Step 6: Set up a connected Google Plus Page
Step 7: Request Google reviews
3. Does my plumbing company need an optimized Google Business Profile?
Yes, your business should be taking advantage of the power of an optimized Google Business Profile customized for your company. By offering your opening and closing hours, services, reviews, address, and latest business address, you will be able to successfully manage your online presence across Google properties from its local maps to its search engine.
Let Blackstorm Design + Marketing Team Manage and Market Your Plumbing Company on Google Business profile
A well-optimized Google Business Profile is an important component of a a winning local plumbing SEO strategy. Knowing how to claim, verify and optimize your Google listing as a plumber can help boost Google rankings and assist you to reach potential clients on a local level.
We trust that this definitive Google Business Profile optimization guide for plumbers will assist you.
But if you are still unsure of how to claim, verify and optimize Google Business listing as a plumber, we got you covered.
At Blackstorm Design + Marketing, we specialize in helping plumbing businesses of all sizes optimize their local SEO and outrank their competitors. We achieve this by helping you claim your Google Business Profile. We are a team of internet marketing experts dedicated to helping you skyrocket the growth of your plumbing services company.
Improve your website rankings and grow your company through plumbing SEO.
Every plumbing business must know the importance of utilizing strategies to boost its online presence. The consequence of this attainment with the help of plumbing SEO can assist in getting more revenues and more leads. The plumbing industry is incredibly competitive. This means that it is not just sufficient to have an appealing website to get your services in front of new clients, you need an effective plumber SEO strategy. To compete in the modern competitive world, your plumbing company must make it easy to find your services online.
Remember, most prospects are looking for local plumbing businesses like yours on the web, and unless you improve your online presence by systematically implementing SEO strategies for plumbers, you stand to lose a huge chunk of qualified leads to the competition.
What is Plumbing SEO?
Plumber SEO contains a set of strategies that can help to optimize your plumbing website for search engines like Google, Yahoo, or Bing. If that occurs, your plumbing website will rank high, making it visible to searchers. When a homeowner or property manager looks for a plumbing company in your area, your site will rank top of local Google search results.
SEO for plumbers can be likened to a slow-burning fire. Once you start, you need to add more wood to keep it going.
Figure out your plumbing website as the fire and SEO strategies as the wood. Each piece of the wood you add, the longer it will continue to burn for you (work for your business).
This article will provide a few tips that will keep your plumbing SEO fire burning hot. Our quick tips will help to improve your plumbing website’s traffic and skyrocket your rankings. Here are our top 10 plumber SEO tips that will help you get more sales and higher organic rankings:
1. SEO tip for plumbers: Use the Right Keywords
Your plumber SEO efforts must begin with comprehensive keyword research. Utilize the right keywords throughout your plumbing blog or website design and content. Using the right plumbing keywords on your website can help improve your search engine rankings. Use the right keywords in content, HTML codes, and copy you utilize on your plumbing website.
You can utilize keyword research tools (paid or free) to discover the search terms related to your plumbing business. Keyword research will assist you in knowing the best terms that can benefit your prospects or clients and the ranking of your plumbing company website. It is highly recommended to build separate pages if you want your plumbing website to rank for multiple keywords.
2. SEO tip for plumbers: Optimize Title Tags
Title tags are the initial part of a search result snippet prospects see, and you want such tags related to the keywords you want to rank for. Not only does this help Google to rank your page, but it also makes it splendid what your article or page is about. It is crucial to include a keyword phrase in your title tag, and this can improve your click-through rate because prospects are attracted to keywords they typed into the search bar.
3. SEO tip for plumbers: Good Content
Content marketing is an integral part of a successful plumber SEO campaign. It is crucial to offer quality and fresh content on your plumbing website to rank on top of Google and other search engines. Plumber SEO doesn’t require you to stuff your content with keywords throughout pages.
On the flip side, it means that you offer quality content that the search engines will recognize with top priority. Some of the great ideas to improve the quality of your content include seasonal plumbing tips, plumbing-related blogs, videos on plumbing, and FAQs.
4. SEO tip for plumbers: Create Separate Pages for Plumbing Services Offered
Search engines can rank every page on your plumbing website to make it visible to potential clients. If you don’t have a specific page dedicated to the plumbing services you offer, you may lose out on opportunities to attract potential customers searching for your services online.
Many plumbers mistake building one page that lists all their plumbing services, which implies the page is less specific than a page dedicated to one plumbing service or product. Google wants to offer the most useful results to its users, so a dedicated service page is more likely to satisfy them.
5. SEO tip for plumbers: Build Quality Links to Your Plumbing Website
The main idea is to link to your plumbing website from other blogs and websites. This can include writing a closing or introduction paragraph on a blog and actively engaging in discussions on posting banner ads or message boards on social media platforms. Make sure the plumbing website relates to home service contractors or similar trades to enhance the search rankings for your plumbing company. Building links is one of the essential SEO activities to boost your plumbing website’s organic rankings.
6. SEO tip for plumbers: Improve your Page Loading Speed
Your plumbing website should be user-friendly and load within the first three seconds. This is crucial to attract prospects or clients and make them dwell longer on your site. Remember that the clients will search for a plumbing website typically in times of emergencies such as flooded basements, leaking toilets, and dripping faucets. They may not be able to wait patiently on plumbing websites that take too long to load during such times.
7. Customer Reviews and Offsite Factors
Positive reviews from satisfied clients can go a long way in marketing your plumbing company. Besides, quality links from reputable and authoritative websites contribute to a successful plumbing SEO strategy.
8. Site Codes and Structure
Your plumbing website should be properly structured. It has to be easily navigable for prospects to search and find what they need faster. Above all, it has to be mobile-friendly to offer a pleasant experience to both mobile and desktop users.
9. Use Local SEO
Over 80% of homeowners use the internet to find local service businesses near them, and thus local SEO must be an integral part of your plumbing marketing strategy. To ensure that your local plumbing company appears online effectively, you need to make use of the Google My Business page and Google Map listing. Offer accurate information to boost your visibility and credibility. This can also help the clients to call you directly from their website search.
10. Use Social Media Platforms
Nowadays, social media network sites have become potent tools to reach out to prospects and leverage the benefits of client engagement. A vibrant presence on social media sites can help you interact with your clients effectively and improve your plumbing SEO strategies by increasing the linking opportunities.
What Are the Benefits of SEO to Your Plumbing Business?
Although getting on top of Google for keywords related to your plumbing business isn’t an easy task, one thing is simple plumber SEO can provide amazing benefits which include:
Driving more relevant traffic to your plumbing website
Increasing booked service appointments
Growing the number of customers
Building awareness of your plumbing company
Helping your plumbers make more money.
Frequently Asked Questions About Plumbing SEO
Is plumbing SEO worth it?
Plumber SEO isn’t dead as many naysayers have said. It is not a waste of your advertising dollars and when it is done properly. The grass isn’t always greener on the other side, it is greener where it is watered properly. If you take care of your SEO and website design, you will start getting a consistent stream of qualified leads and more paying customers.
What are the four types of plumbing SEO?
Technical SEO: How well your content can be indexed and crawled.
Quality Content: Having the most relevant and best answer to your prospect’s concerns or questions.
On-page SEO: This involves optimizing your HTML and content.
Off-page SEO: This involves your reputation beyond your website, like other sites linking to yours.
Do You need to hire a plumbing SEO agency?
Plumbing SEO companies understand the right strategies and tactics to rank your website on top of Google search results. With the expertise of the plumbing industry and the use of the right keywords typed in by homeowners to find local plumbers online, an SEO agency can give your business optimal results quickly!
Need Help with SEO for Your Plumbing Business?
Marketing your plumbing company needs high-quality, consistent SEO. Trust our expert advice and tools to assist you to attract hot leads to your plumbing business online. Our experts cover all areas of SEO for plumbers including link building, keyword research, on-page optimization, and content creation.
SEO is the best way to assist your clients to find your plumbing business online. So, if you want more clients, it is advisable to ensure that your plumbing company is found by homeowners searching for the services they provide.
Geo-targeting revolves around, delivering distinct content to a particular audience based on their demographic region. You can accomplish this through organic or paid searches. Geo-targeting can be very helpful in healthcare marketing campaigns.
Geo-fencing helps you set boundaries within a specific region. For instance, this can be employed to set a perimeter around your hospital or practice area. Whenever a patient enters the fenced area, an advert pops up. This helps you to craft content that specifically addresses the audience around the area. You can promote an event or remind your patients about your quality healthcare services.
Geowhat is geo-targetinggeo targeting software-conquesting is almost the same as Geo-fencing only that here you set a perimeter around your competitors. This will assist in recruiting competitor’s clients to your practice. Identify one major drawback your rival faces and tailor your content accordingly. For instance, if your competitor keeps patient waiting for long, then promote your prompt service.
For the best results, geo-fencing and geo-conquesting should complement one another. You also need to monitor your Geo-targeting results and adjust your parameters accordingly.
Using the search history of a patient can be a crucial tool. Whether you are researching businesses or places, this data is essential for healthcare marketers who can push adverts to you. If you are planning to visit Miami, then you need to know the nearest doctor in case of emergencies.
Likewise, location services also offer crucial data regarding patient travel history. If a healthcare marketer is furnished with all the necessary information; then he can craft an advert that addresses the needs of the target audience.
Geo-targeting uses a client-specific location to push marketing adverts/ campaigns. Using this technique, you can maximize your marketing campaigns using minimal effort. Once you understand your target audience, you can create adverts that address their needs and hence more conversions. Geo-targeting is therefore a crucial tool that healthcare marketers can use to win more patients to their facilities.
Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly makes Google, and other search engine algorithms, tick because a local search more often than not is a strong indication of buying intent. That said, here’s more useful information on how local SEO works.
The past of Local Search
Conventionally, there are generally two ways to scale up the SEO ranking mountain, local or otherwise, with the division generally torn between white and black hat techniques. The latter being the frowned-upon path encompassing SEO engine deception via keyword stuffing and other underhand strategies while the former involves playing by the rules and incorporating acceptable alternatives such as optimization of web pages.
While black hat SEO provided an edge to competitors in the past, internet watchdogs have moved to arrest the situation in a bid to level the playing. And that they have and continue to do so relentlessly.
At the moment, local SEO prowess is crucially dependent on what others say about you aside from primary traditional sources of credibility. Previously, Google, Yahoo, and Bing would heavily influence website success but in the present-age other third-party sites such as Yelp and Facebook are also getting a share of that cake which emphasizes the importance of social media platforms to your cause.
To substantiate this, a recent study has brought to light the fact that people are thrice as likely to discover information outside your business’ website as opposed to on it. That figure astonishingly rises to ten for those in the hospitality industry. Moreover, the numbers also evidence the pivotal importance of local search indicating that 74% of netizens carry out local searches and that 61% of those who do end up buying whatever it is they were looking up.
What matters today?
Mobile friendliness is a big thing these days and can mean the difference between popping up on the very first page of a local search or being buried amongst the double-figures of SERPs where very few people, if any, ever venture.
Besides that, prominence, relevance, and distance are also dictating how local search engines work with relevance generally referring to related services or products within the niche and distance proving a ranking factor in how local searches are displayed e.g. from the nearest to the furthest one out. Meanwhile, prominence takes into account third-party reviews like Yelp which give an account of your business’ public perception.
This trio of aspects has heavily shaped how local search works presently and consequently holds the key to unlocking local SEO success.
Why Small Businesses Should Register On Google Maps
Did you know that Google Maps is the undisputed navigation app of today?
It’s true! In a recent survey, about two-thirds of all respondents say that they prefer Google Maps over other options. Statistics have further cemented Google’s dominance in the navigation market- about six times as much as Waze, the second most-used app.
The numbers don’t lie- Waze only has a 12 percent adoption rate, while third placer Apple Maps only has 11 and MapQuest comes in at 8 percent.
What does it mean for small and local businesses? Mobile navigation is an essential part of acquiring more customers. Therefore, getting on the Map (Google’s, that is) is a must-have if you want your business to grow and thrive.
Interestingly enough, the survey from The Manifest showed that the 511 smartphone users use at least 3 unique apps each day. 72 percent of the total respondents are female. In groups, 28 percent of them are aged 25 to 34 and the least are people aged 65 and up (5 percent).
How People Use Google Maps
Navigation apps are meant to show you the route you can take on a turn-by-turn basis to your destination. Therefore, it comes as no surprise that more than 70 percent of participants say that they use navigation apps mainly to get from Point A to Point B.
Broken down further, 36 percent say they look up the directions before climbing in their vehicles, while 30 percent say they open the app while en route. 30 percent of respondents mention they use maps before getting into and while driving on their cars.
How Do Others Use Navigation Apps Like Google Maps?
Navigational tools like Waze, Apple and Google’s popular map aren’t just exclusively for drivers. As it turns out, people also look up directions while walking, riding a bicycle or as they head to the nearest public transportation.
Per region, the Northeast tops out the list by having up to 24 percent of responders using the app for non-driving reasons. In the West and Midwest, about 12 percent of responders say they use navigation for other things, while the figure is only 8 percent for the South.
Why Should Small Businesses Take Notice?
It makes total sense to put yourself on Google Map. Not doing so is missing out on all the opportunities it can present.
For instance, you can make your business discoverable by others who are looking for what you’re selling, whether it be electronic goods, services, food and others. The more people can see you on the internet, the better it will be in terms of reach and exposure.
As you may know, the more customers you have the greater the profits and possibility of repeat customers. Moreover, there’s also the power of word of mouth advertising, which can single-handedly give you the momentum in terms of returns, profits and reach.
Registering your small business on Google Maps only takes a few steps:
Claim your business. Head to the Google My Business section and tap on “Get on Google”, then fill up the fields with the necessary business information.
Add some additional info if you’d like.
Verify and complete the process. Done!
Keep in mind that you will appear on Google Maps even if you don’t have a website.