Categories
Geo Local Marketing Local SEO Map Listing Map Search

Everything You Need To Know About Geo-Targeting

Geo-targeting revolves around, delivering distinct content to a particular audience based on their demographic region. You can accomplish this through organic or paid searches. Geo-targeting can be very helpful in healthcare marketing campaigns.

Geo-Fencing

Geo-fencing helps you set boundaries within a specific region. For instance, this can be employed to set a perimeter around your hospital or practice area. Whenever a patient enters the fenced area, an advert pops up. This helps you to craft content that specifically addresses the audience around the area. You can promote an event or remind your patients about your quality healthcare services.

Geo-Conquesting

Geo-conquesting is almost the same as Geo-fencing only that here you set a perimeter around your competitors. This will assist in recruiting competitor’s clients to your practice. Identify one major drawback your rival faces and tailor your content accordingly. For instance, if your competitor keeps patient waiting for long, then promote your prompt service.

For the best results, geo-fencing and geo-conquesting should complement one another. You also need to monitor your Geo-targeting results and adjust your parameters accordingly.

Search History

Using the search history of a patient can be a crucial tool. Whether you are researching businesses or places, this data is essential for healthcare marketers who can push adverts to you. If you are planning to visit Miami, then you need to know the nearest doctor in case of emergencies.

Past Locations

Likewise, location services also offer crucial data regarding patient travel history. If a healthcare marketer is furnished with all the necessary information; then he can craft an advert that addresses the needs of the target audience.

Geo-targeting uses a client-specific location to push marketing adverts/ campaigns. Using this technique, you can maximize your marketing campaigns using minimal effort. Once you understand your target audience, you can create adverts that address their needs and hence more conversions. Geo-targeting is therefore a crucial tool that healthcare marketers can use to win more patients to their facilities.

Categories
Local SEO Map Listing Map Search

How does Local Search Work?

Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly makes Google, and other search engine algorithms, tick because a local search more often than not is a strong indication of buying intent. That said, here’s more useful information on how local SEO works.

The past of Local Search

Conventionally, there are generally two ways to scale up the SEO ranking mountain, local or otherwise, with the division generally torn between white and black hat techniques. The latter being the frowned-upon path encompassing SEO engine deception via keyword stuffing and other underhand strategies while the former involves playing by the rules and incorporating acceptable alternatives such as optimization of web pages.

While black hat SEO provided an edge to competitors in the past, internet watchdogs have moved to arrest the situation in a bid to level the playing. And that they have and continue to do so relentlessly.

The present

At the moment, local SEO prowess is crucially dependent on what others say about you aside from primary traditional sources of credibility. Previously, Google, Yahoo, and Bing would heavily influence website success but in the present-age other third-party sites such as Yelp and Facebook are also getting a share of that cake which emphasizes the importance of social media platforms to your cause.

To substantiate this, a recent study has brought to light the fact that people are thrice as likely to discover information outside your business’ website as opposed to on it. That figure astonishingly rises to ten for those in the hospitality industry. Moreover, the numbers also evidence the pivotal importance of local search indicating that 74% of netizens carry out local searches and that 61% of those who do end up buying whatever it is they were looking up.

What matters today?

Mobile friendliness is a big thing these days and can mean the difference between popping up on the very first page of a local search or being buried amongst the double-figures of SERPs where very few people, if any, ever venture.

Besides that, prominence, relevance, and distance are also dictating how local search engines work with relevance generally referring to related services or products within the niche and distance proving a ranking factor in how local searches are displayed e.g. from the nearest to the furthest one out. Meanwhile, prominence takes into account third-party reviews like Yelp which give an account of your business’ public perception.

This trio of aspects has heavily shaped how local search works presently and consequently holds the key to unlocking local SEO success.

Categories
Local SEO Map Listing Map Search

Your Customers Are On Google Maps… Are You?

Why Small Businesses Should Register On Google Maps

Did you know that Google Maps is the undisputed navigation app of today?

It’s true! In a recent survey, about two-thirds of all respondents say that they prefer Google Maps over other options. Statistics have further cemented Google’s dominance in the navigation market- about six times as much as Waze, the second most-used app.

The numbers don’t lie- Waze only has a 12 percent adoption rate, while third placer Apple Maps only has 11 and MapQuest comes in at 8 percent.

What does it mean for small and local businesses? Mobile navigation is an essential part of acquiring more customers. Therefore, getting on the Map (Google’s, that is) is a must-have if you want your business to grow and thrive.

Interestingly enough, the survey from The Manifest showed that the 511 smartphone users use at least 3 unique apps each day. 72 percent of the total respondents are female. In groups, 28 percent of them are aged 25 to 34 and the least are people aged 65 and up (5 percent).

How People Use Google Maps

Navigation apps are meant to show you the route you can take on a turn-by-turn basis to your destination. Therefore, it comes as no surprise that more than 70 percent of participants say that they use navigation apps mainly to get from Point A to Point B.

Broken down further, 36 percent say they look up the directions before climbing in their vehicles, while 30 percent say they open the app while en route. 30 percent of respondents mention they use maps before getting into and while driving on their cars.

How Do Others Use Navigation Apps Like Google Maps?

Navigational tools like Waze, Apple and Google’s popular map aren’t just exclusively for drivers. As it turns out, people also look up directions while walking, riding a bicycle or as they head to the nearest public transportation.

Per region, the Northeast tops out the list by having up to 24 percent of responders using the app for non-driving reasons. In the West and Midwest, about 12 percent of responders say they use navigation for other things, while the figure is only 8 percent for the South.

Why Should Small Businesses Take Notice?

It makes total sense to put yourself on Google Map. Not doing so is missing out on all the opportunities it can present.

For instance, you can make your business discoverable by others who are looking for what you’re selling, whether it be electronic goods, services, food and others. The more people can see you on the internet, the better it will be in terms of reach and exposure.

As you may know, the more customers you have the greater the profits and possibility of repeat customers. Moreover, there’s also the power of word of mouth advertising, which can single-handedly give you the momentum in terms of returns, profits and reach.

Registering your small business on Google Maps only takes a few steps:

Step 1.

Claim your business. Head to the Google My Business section and tap on “Get on Google”, then fill up the fields with the necessary business information.

Step 2.

Add some additional info if you’d like.

Step 3.

Verify and complete the process. Done!

Keep in mind that you will appear on Google Maps even if you don’t have a website.