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Advertising Copywriting Marketing Traditional Marketing

Over 350 Of The Greatest Ad Headlines Ever Written

Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.

 

  1. “…The Amazing Thing, Of Course, Is The Speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 4 Kilograms Of Fluid And Fat In The Very First Weekend…”
  2. “I Had Been Overweight For 10 Years, So… My Friends Could Hardly Believe Their Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!”
  3. “I Lost My Bulges…And Saved Money Too”
  4. “Insider Information” – On Who’s Really Making Money – Plus Exactly How Those Businesses Operate
  5. “Last Friday…Was I Scared – My Boss Almost Fired Me!”
  6. “No Time For TAFE – Took College At Home Services”, Says Well-Known Author
  7. “Send Me To Any City In Australia. Take Away My Wallet. Give Me $100.00 For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money.”
  8. “Some Straight Talk About Vitamins And Your Sex Life”
  9. “You Kill That Story – Or I’ll Run You Out Of The State!”
  10. $80,000 In Prizes! Help Us Find The Name For These New Kitchens
  11. 10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same Time
  12. 12 Special Tax Strategies That Are Making Doctors Rich
  13. 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks
  14. 17 Stocks You Should Dump Right Away The Lowdown On Self-Publishing
  15. 38 Fun, Easy Ways To Earn $500 Next Weekend
  16. 47 Reasons Why It Would Have Paid You To Answer Your Ad A Few Months Ago
  17. 7 Steps To Freedom
  18. 7 Ways Long Distance Can Keep Your Head Above Water
  19. 7 Ways To Collect Your Unpaid Bills
  20. 9 Good Reasons To Choose Country Curtains Quality Sun Blinds And Beat The Scorching Heat This Summer
  21. A Breakthrough Idea For Those Who Want To Act In The Movies
  22. A Little Mistake Cost A Farmer $3,000 A Year
  23. A Startling Fact About Money
  24. A Wonderful Two Years’ Trip At Full Pay – But Only Man With Imagination Can Take It
  25. Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
  26. Advice To Wives Whose Husbands Don’t Save Money – By A Wife
  27. Alive With Pleasure
  28. Amazing New Titanic Commemorative Is Mint-Perfect And Even Bigger Than A Fifty Cent Piece!
  29. An Amazing Business You Can Carry In Your Pocket
  30. An Educated Failure
  31. An Open Letter To Every Overweight Person In Melbourne
  32. ..The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  33. Are They Being Promoted Right Over Your Head?
  34. Are We A Nation Of Low-Brows?
  35. Are You An Overeducated Underachiever?
  36. Are You Closing Your Eyes To The Profit Potential In 800 Services?
  37. Are You Ever Tongue-Tied At A Party?
  38. Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
  39. Are You Tired Of The Treatment You’re Getting?
  40. At 6 For 99 Cents, You Can Indulge Your Fantasies This Month
  41. At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!
  42. At Marina Mirage’s New Mexican Restaurant Your First Meal Is Free
  43. Attention: Home Services Owner, Don’t Buy Any Curtains Until You Read This
  44. Banking Secrets That Banks Don’t Want Published
  45. Brighten Your Dark Rooms In Less Than 1 Hour
  46. Brisbane Man Reveals A Shortcut To Authorship
  47. But What If You Could See Her Naked?
  48. Buy No Desk…Until You’ve Seen This Sensation Of The Business Show New “Energy Pill” Tested By The R.A.A.F. With Amazing Results
  49. By This Time Next Month, You Could Have A Global Data Communications Network
  50. Call Back These Great Moments At The Opera
  51. Can You Pass This Memory Test?
  52. Can Your Child Read These Words?
  53. Check The Kind Of Body You Want
  54. Confessions Of A Disbarred Lawyer
  55. Corporation Uses Magazine Articles As Marketing Key
  56. Dare To Be Rich!
  57. Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
  58. Did You Ever See A “Telegram” From Your Heart?
  59. Do You Do Any Of These Ten Embarrassing Things?
  60. Do You Have These Symptoms Of Nervous Exhaustion?
  61. Do You Make These Mistakes In English?
  62. Do You Make These Mistakes In Job Interviews?
  63. Do You Sincerely Want To Be Rich?
  64. Do Your Employees Work As Slowly As They Read?
  65. Doctor Discovers The Cellulite Dissolver
  66. Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  67. Does Uncle Sam Owe You Money You Don’t Even Know About
  68. Does Your Child Ever Embarrass You?
  69. Don’t Envy The Plumber – Be One
  70. Don’t Let Athlete’s Foot “Lay You Up”
  71. Don’t Try This With Any Other Copier
  72. Everywhere Women Are Raving About This Amazing New Shampoo!
  73. Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen
  74. Fatten Your Bank Account
  75. Financial Columnist Makes Unique Discovery
  76. For The Woman Who Is Older Than She Looks
  77. Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
  78. Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
  79. Free 1 Month Gym Membership Worth $79 With Every Pair Of Reebok Cross- Trainer Shoes. This Weekend Only.
  80. Free Book – Tells You 12 Secrets Of Better Lawn Care
  81. Free Kit Tells How To Take Better Photographs
  82. Free Report – “How To Increase Your Profits In A Recession.” Are You Too Busy Earning A Living To Make Any Money?
  83. Full Time Minister Finds Part Time Goldmine!
  84. Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor
  85. Get Out Of Debt In 90 Minutes Without Borrowing!
  86. Gold Coast Lawyer Discovers How To Make Money At Home Services With The Help Of The Federal Government
  87. Good News For Franchise Owners: Here’s How To Get Hundreds Of Qualified Leads At Half The Cost
  88. Great New Discovery Kills Kitchen Odors Quick! – Makes Indoor Air “Country- Fresh”
  89. Greatest Gold Mine Of Easy “Things-To-Make” Ever Crammed Into One Big Book
  90. Greed And Gouging In The Stock Market
  91. Guaranteed To Go Thru Ice, Mud Or Snow – Or We Pay The Tow!
  92. Hands That Look Lovelier In 24 Hours – Or Your Money Back
  93. Have A House You’ll Be Proud Of…With ColourMakers Range Of 362 Tiles And New Easy-To-Apply House Paint
  94. Have You A “Worry” Stock?
  95. Have You Ever Bowled A Strike And Said, “I’ve Got It!”?
  96. Have You Ever Said, “I Just Can’t Seem To Concentrate?”
  97. Have You Ever Seen A Grown Man Cry?
  98. Have You Ever Taken A Practice Golf Swing At A Dandelion?
  99. He Became Twice The Man At Half The Weight The Secret Of Being Wealthy
  100. He Was 240 Pounds Of Sweet Tooth
  101. Here Are 87 Surprise Ways To Get Money From Parliament House
  102. Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week.
  103. Here’s A Quick Way To Break Up A Cold
  104. Here’s A Way To Make Money That Has Never Yet Failed
  105. Here’s How To Find Out If Your Bank Is About To Go Bankrupt!
  106. How A “Fool Stunt” Made Me A Star Salesman
  107. How A New Discovery Made A Plain Girl Beautiful
  108. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  109. How Bad A Beating Are You Willing To Take To Own A New Car?
  110. How Come Some People Can Walk Up To A Blackjack Table And Always Walk Away A Winner
  111. How Do You Grow $1,000 Worth Of Food In A Garden This Small?
  112. How I Made A Fortune With A “Fool Idea”
  113. How I Made A Fortune With A “Fool Idea”
  114. How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s … “The Dangerous Years!”
  115. How Much Are You Losing To Deadbeats Right Now?
  116. How Much Is “Worker Tension” Costing Your Company?
  117. How Often Do You Hear Yourself Saying, “No, I Haven’t Read It; I’ve Been Meaning To!”
  118. How The Experts Buy And Sell Gold And Silver
  119. How The Way You Undress Reveals Your Personality
  120. How To Avoid Having Your Car Stolen This Summer On The Gold Coast
  121. How To Beat Tension Without Pills?
  122. How To Beat The Banks At Their Own Game
  123. How To Become Debt-Free And Stay That Way – Forever
  124. How To Burn Off Body Fat, Hour By Hour!
  125. How To Collect From Social Security At Any Age!
  126. How To Develop A Silver Tongue, A Golden Toucha Nd A Mind Like A Steel Trap
  127. How To Discover The Fortune Lying Hidden In Your Daily Paper
  128. How To Discover The Fortune That Lies Hidden In Your Head
  129. How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half!
  130. How To Discover What You Are Really Good At Again She Orders…”A Chicken Said, Please”
  131. How To Do Wonders With A Little Land!
  132. How To Double Your Income In Just 60 Days
  133. How To Find Someone To Love
  134. How To Flatten Your Tush
  135. How To Form Your Corporation Without A Lawyer For Under $50.00
  136. How To Get $373,500 Out Of A $30,000 House
  137. How To Get 12 Hours Out Of An 80-Hour Day
  138. How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
  139. How To Get A Grip On Audience Attention
  140. How To Get Free Advertising And Free Publicity
  141. How To Get Rich In Reading Classified Ads
  142. How To Get What The Australian Government Owes You!
  143. How To Give Your Children Extra Iron – These 3 Delicious Ways
  144. How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
  145. How To Improve Your Memory
  146. How To Make A Fortune Today Starting From Scratch!
  147. How To Make A Killing In Closeouts
  148. How To Make Money With Display Ads
  149. How To Make Money Writing Short Paragraphs
  150. How To Obtain Guaranteed Credit Anywhere In Australia
  151. How To Overcome The Body Chemical That Keeps You Fat!
  152. How To Own A $139,000 Investment Home Services From Only $35 Per Week And No Deposit
  153. How To Pay Less For Advertising While You Get More Orders
  154. How To Pay Zero Taxes!
  155. How To Plan Your House To Suit Yourself
  156. How To Push Your Resume To The Top Of The Stack
  157. How To Raise And Train Your Puppy
  158. How To Raise Venture Capital Without Losing Equity
  159. How To Raise Your Child’s IQ Before It Is Even Born.
  160. How To Rob Race Tracks Legally
  161. How To Start From “Scratch” And Become A P.O. Box Millionaire
  162. How To Take Out Stains…Use (Product X) And Follow These Easy Directions
  163. How To Turn $5000 Into $5,436 In Just 12 Months
  164. How To Turn Stumbling Blocks Into Stepping Stones
  165. How To Wake Up The Financial Genius Inside You
  166. How To Win Friends And Influence People
  167. How To Write A Business Letter
  168. How To Write A Good Advertisement
  169. How To Write A Hit Song And Sell It
  170. How To Write Copy That Will Make You Rich
  171. How You Can Eat More And Weight Less
  172. How You Can Legally Profit From “Insider” Information On The Stock Market
  173. How You Can Make Money With The Arabs
  174. How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
  175. I’d Like To Give This To May Fellow Men – While I Am Still Able To Help
  176. If You Can Lick A Stamp – You Can Lick Your Weight Problem
  177. If You Can Read And Write Simple English, I’ll Show You How To Make Real Money Selling Words
  178. If You Read Music You’ll Love Our Magazine
  179. If You Read Nothing Else – Read This
  180. If You Were Given $200,000 To Spend – Isn’t This The Kind Of (Type Of Product, But Not Brand Name) You Would Build
  181. If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time
  182. If Your Home Services Doesn’t Have An Alarm He’ll Break In In Just 10 Seconds. With A Wormald Back-To-Base Alarm He Won’t Even Try!
  183. Imagine Being Such A Great Lover Women Can See It In Your Eyes!
  184. Imagine Me…Holding An Audience Spellbound For 30 Minutes!
  185. Imagine Working Until 4:00am – And Loving Every Minute Of It!
  186. Important News For People Who Swore They Would Never Try Another Reducing Product
  187. Inventors, Strike Paydirt!
  188. Is The Life Of A Child Worth $1 To You?
  189. Is Your Home Services Picture-Poor?
  190. It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily
  191. It’s Crazy That A High School Dropout Would Make This Much Money
  192. It’s Easy To Cash In On Your Amazing Astrological Abilities
  193. It’s Easy To Cash In On Your Amazing Astrological Abilities
  194. Lawyers Reveal Legal Loopholes That Make Money
  195. Let Me Tell You How I Reduced For Keeps
  196. Life In The Fast Lane
  197. Little Leaks That Keep Men Poor
  198. Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is Selling So Cheap
  199. Look Great With Our Free Stylecut
  200. Lost For Words? Push The Buttons And Voila!
  201. Make Anyone Do Anything You Mentally Command – With Your Mind Alone!
  202. Make Extra Cash Writing Advertising Book Match Covers
  203. Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day!
  204. Mobile Money Maker
  205. Money-Saving Bargains From Australia’s Oldest Diamond Discount House
  206. Moneymaking Sledgehammer
  207. Movie Actor Reveals Amazing New Weight-Loss Breakthrough
  208. My Feet Were Killing Me…Until I Discovered The Miracle In Germany
  209. My Name Is Michael Trent…And I’d Like To Make A Confession!
  210. Need More Money?
  211. New Cake-Improver Gets You Compliments Galore!
  212. New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
  213. New Halley’s Comet “Silver Eagle” Is Totally Unique And Made Of Pure Silver!
  214. New Help For Not So Perfect Hair
  215. New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!
  216. New Pill Gives Almost Complete Relief From Arthritis Pain!
  217. New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
  218. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  219. New! Your Child Is The Star Of This Brand New Sesame Street Storybook!
  220. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood!
  221. No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail!
  222. Now Any Auto Repair Job Can Be “Duck Soup: For You
  223. Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck – Absolutely Guaranteed!
  224. Now! Own Queensland Land This Easy Way…$10 Down And $10 A Month
  225. Often A Bridesmaid, Never A Bride
  226. One Place-Setting Free For Every Three You Buy!
  227. One Transaction Can Make You Independent For The Rest Of Your Life
  228. Own A Business Of Your Choice Without Investing 1 Cent
  229. Phone Wizard
  230. Pierced By 421 Nails…Retains Full Air Pressure
  231. Pregnant? The Sooner You Know, The Better.
  232. Profits That Lie Hidden In Your Farm
  233. Reduce Office Turnover By 100%
  234. Reduce While You Sleep
  235. Released At Last – 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!
  236. Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t?
  237. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  238. Save 20 Cents On 2 Cans Of Blueberry Sauce – Limited Offer
  239. Science Has Finally Counterfeited A Perfect Diamond!
  240. Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
  241. Sell Your Product On National Television For A Percentage Of Profit
  242. Six Types Of Investors – Which Group Are You In?
  243. Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
  244. Some Straight Talk About Earning Extra Income
  245. Some Straight Talk About Vitamins And Your Sex Life
  246. Speak Spanish Like A Diplomat
  247. Stop Dreaming And Start Making Money Free Giant Cookie
    How To Get Out Of The Rat Race And Into The Chips
  248. Sunshine Coast Man Swears Under Oath That His New “Energy Pill” Does Not Contain Cocaine Or Any Other Illegal Stimulant – “It’s A Food, Not A Drug,” Says Joe Bloggs
  249. Suppose This Happened On Your Wedding Day!
  250. Sydney Lawyer Reveals The Insiders Way To Get Even
  251. Take Any 3 Of These Kitchen Appliances – For Only $8.95 (Values Up To $15.95)
  252. Take This 1-Minute Test – Of An Amazing New Kind Of Shaving Cream
  253. Test Your Ability To Ever Grow Up
  254. Tested Advertising Methods
  255. The “10 Quickest Ways” To Get More Customers
  256. The $112,000 Housewife
  257. The 5 Most Costly Mistakes In Business – How Many Are You Making Right Now?
  258. The Amazing “Face-Life-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery
  259. The Amazing “Magic Mud” Used By A Top Tv Doctor Who Doesn’t Believe In Plastic Surgery!
  260. The Amazing $10.00 Fake Diamond That Will Fool 9 Out Of 10 Jewellers
  261. The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
  262. The Amazing Diet Secret Of A Desperate Housewife
  263. The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
  264. The Amazing Grafton “Wrinkle Eraser” Discovered By A Top Oriental Chemist
  265. The Amazing Lost Money Secret Of The U.S. Government
  266. The Amazing Money-Making Power Of Pac-Man And His Friends!
  267. The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly
  268. The Amazing Secrets Of The Hottest Investment Of The Last 5 Years!
  269. The Art Of Selling By Telephone
  270. The Child Who Won The Hearts Of All
  271. The Chinese Secrets Of Weight Control
  272. The Crimes We Commit Against Our Stomachs
  273. The Deaf Now Hear Whispers
  274. The Inside Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth
  275. The Last 2 Hours Are The Longest – And Those Are The 2 Hours You Save
  276. The Lazy Man’s Way To Riches
  277. The Machine That Peels Off Kilograms While You Sit Back And Enjoy It
  278. The Man With The “Grasshopper Mind”
  279. The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
  280. The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It Every Month. Why?
  281. The Most Expensive Mistake Of Your Life
  282. The Other Side Of The Story On Rock Hudson
  283. The Passport To Riches
  284. The People Who Read This Book Will End Up With Your Money
  285. The Secret Of Bowling Strikes
  286. The Secret Of Having Good Luck
  287. The Secret Of How Australia’s Number One Handicapper “Stole” Over $1,000,000 From The Racetracks Last Year
  288. The Secret Of Making People Like You
  289. The Secret Of Making People Like You
  290. The Secret Of Perfect Putting
  291. The Secret Of Sticking To Your Diet
  292. The Secret Of Teaching Yourself Music
  293. The Truth About Getting Rich The Book On Who Owns Whom
  294. The Ugly Truth About Your New Car
  295. There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth”
  296. They Laughed When I Sat Down At The Piano – But When I Started To Play!
  297. They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First
  298. Think And Grow Rich
  299. This Almost-Magical Lamp Lights Highway Turns Before You Make Them
  300. This Is Marie Antoinette – Riding To Her Death
  301. This Pen ”Burps” Before It Drinks – But Never Afterwards!
  302. Thousands Have This Priceless Gift – But Never Discover It!
  303. Thousands Now Play Who Never Thought They Could
  304. Three Powerful Reasons You Should Come To My Seminar
  305. Throw Away Your Oars!
  306. To Men Who Want To Quit Work Someday
  307. To People Who Want To Write – But Can’t Get Started
  308. To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits
  309. ..Add $10,000 To Your Estate – For The Price Of A New Hat
  310. Tom Mccahill Says: “The Appliance Repair Field Is So Uncrowded It’s Almost Lonely”
  311. Too Busy Earning A Living To Make Any Money?
  312. Using A Lawyer May Be Dangerous To Your Wealth
  313. Vita-Mix Makes Juice 12 Times Faster Than Other Juicers – And 400% More Nutritious
  314. Want To Be A Legal Investigator?
  315. Want To Be An Airline Flight Attendant?
  316. Want To Lose Some Weight?
  317. Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck Or Car More Than 10,000 Kilometers Per Year
  318. Wanted: Your Old Shredder. Get A Minimum $700 Trade In On Our New Models
  319. Watch Your Weight And Inches Disappear
  320. We’re Looking For People To Write Children’s Books
  321. What Everybody Ought To Know… About This Stock And Bond Business
  322. What Would You Rather Do This Evening: Watch Tv Or Make Some Real Money?
  323. What’s Wrong With This Picture?
  324. What’s Your Best Chance Of Earning $50,000 A Year By The Time You Are 30?
  325. What’s Your Best Chance To Make Money In Real Estate Today? The Answer Below May Surprise You.
  326. When Doctors “Feel Rotten” This Is What They Do
  327. Where The Money Is And How To Get It
  328. Where You Can Go In A Good Used Car
  329. Which Of These 5 Skin Problems Do You Have?
  330. Which Of These 5 Skin Troubles Would You Like To End?
  331. Who Else Wants A Screen Star Figure?
  332. Who Else Wants Lighter Cake – In Half The Mixing Time?
  333. Who Else Wants To Make Big Money In Electronics
  334. Who’s Making A Bundle?
  335. Whose Fault When Children Disobey?
  336. Why (X Brand) Bulbs Give You More Light This Year
  337. Why Are We Giving You These $18.50 Delicious Macadamia Nut Chocolates – For Free?
  338. Why People On The Queensland Are Healthier, Less Overweight, Stay Young Longer, Live Longer Than People Of Any Other State In Australia
  339. Why Some Foods “Explode” In Your Stomach
  340. Why Some Foods Explode In Your Stomach
  341. Why Some People Almost Always Make Money In The Stock Market
  342. Why These Vitamins Can Make You Feel Peppier
  343. Winning At The Races May Not Be Your Idea Of Fun, But…
  344. World Poker Champ Sells Secrets For $9.95
  345. Would You Like To Take In $140 After Supper?
  346. You Can Laugh At Money Worries If You Follow This Simple Plan
  347. You Can Only Go So Far On Bs
  348. You Can’t Become Rich In Your Pocket Until You Become Rich In Your Mind!
  349. You Don’t Have To Die To Collect On Your Insurance Policy
  350. You Don’t Know Me, I Realize…But I Want You To Have This Before It’s Too Late
  351. You Never Saw Such Letters As Harry And I Got About Our Pears
  352. You’ll Just Love The Way This Diet Pill Works!
  353. Your TV Fixed In 4 Days Or It’s Free
Categories
Business Marketing

Grow Your Business By Having An Answer For These 10 Questions

You’ve become successful as a startup and are now ramping up to get a bigger piece of the pie. But how do you grow your business without committing beginner mistakes?

These 10 questions should serve as a road map to attaining more sales, reach and profits.

1. Who Is Your Core Audience?

Take a long, hard look at your product or service and ask yourself who your customers are. This should give you an insight of your future demographics, and more importantly, allow you to see what kind of customers aren’t buying.

From here, you can tailor all your business plans, including marketing campaigns, sales pages, landing pages and promotions to attracting more of that core audience who brought your business to what it is now.

2. What Do They Need?

Your responsibility as a business is to answer the needs of your customer with the right goods, products and solutions. Deliver, supply and prepare for current demands and if possible, future ones so you can cement yourself as the authoritative, go-to brand your customers can rely on.

3. Who Do You Want Buying Your Products?

It’s not enough to find who your current audience is, because in the future they may not be the customers you want.

If you somehow find the demographic a bit off-target, re-calibrate your marketing efforts and content to attract the new audience. Ask, how can you continue serving the customers you have now while coming up with ads or campaigns to get newer ones?

4. Are You Ready To Go Online?

Having an online presence in the form of a company website, an e-retail shop and on social media is an absolute must-have if you want to achieve greater success.

The good thing about setting up a website is that you get maximum returns for your investment. Everyone is on the internet nowadays, and more than half of the world’s population use their smartphones to look for products, services and local establishments. By having an online presence, you gain greater visibility and more chances of acquiring business and customers.

5. What’s Your Leadership Style?

As you bring more people to the company, leadership and taking the role of a CEO will be integral to future success.

Map out strategies on how you can streamline day-to-day processes and anticipate future challenges. How will you tackle problems with the staff, with the product and others?

6. How Can You Keep Your People Happy?

Happy, satisfied employees are generally more productive. They have more zeal and passion simply because they like being there. You will need every bit of momentum and energy within the workplace, and disgruntled employees won’t help in that regard.

Your best bet will be to pay attention to what your staff is saying so they’ll feel more valued. Come up with incentives and be transparent with them. A good boss is someone who works closely with his or her team to bring excellent results.

7. Is Your Team Aligned With The Same Goal?

Having talent working on your company won’t be enough. You will need a team that understands your goals and works as one. Drive and motivation are two elements that propel a business to new heights.

8. What Can You Get From The Competition?

Sometimes the best practices and ideas can come from the competition. It serves as a blueprint that tells you what you’re doing right and what can be done to improve your business and its many cogs.

The best ones to check out include their social media, website and how they market to the audience.

9. What’s The Future Of Your Business?

How do you see your business both in the short- and long-term? More specifically, how will your company look like 5, 10 and 20 years from now?

Do you want it to become a global presence or a brand that a particular demographic trusts? Having a plan in place makes it easier to see opportunities for new growth or for maximizing your presence in a particular industry.

10. Do You Have A Business Plan?

Really, this should be the very first step to starting a business. Every major company has it, and without a plan you’ll be flying in blind.

Write up your plan in one piece of paper and keep it as simple as possible. Answer important questions, including “What’s your next move?”, “How will you market the brand?” and others. Then, go from there!

Remember, winging it is not an option if you want to achieve greater success.

Categories
Branding Identity Marketing

Money Follows Good Marketing

Naturally, entrepreneurs and even modern consumers believe that the value of a business is based on the product. The better your product is, the more money you will make. Sure, it helps to have a great product that is reliable and does what it’s supposed to do.

However, the real game changer here is how you market yourself and your business. It’s about branding yourself to the highest extent and positioning your business to the right market.

Take one of the most respected classical musicians in the world, violinist Joshua Bell.

He has one of the oldest and most beautiful sounding violins in the world to match his title as one of the most classical and finest violinists in the world. A violin that is worth over $3 million to be exact.

He and his Stradivarius violin has made him over millions of dollars, but it’s all in his positioning and how he markets his music.

As one of the most popular classical musicians, he was asked to complete a study to see just how important marketing and positioning was in business. So he set out to play at the local subway station with just him, his Stradivarius violin, and the case open to collect money.

As people walked by and listened to his beautiful music, they would throw some change in his violin case.

By the end of that day, he only made a total of $32. The same famous violinist with the same famous violin, however, he had made way less than he ever would have if he were playing at a normal concert.

So, what was the difference in this situation?

It was all in the positioning and where he marketed his music. While the famous musician is usually able to make nearly $60,000 or more per hour and sell out an entire arena, on this particular day at this particular setting, he only made a grand total of $32.

It goes to show how important marketing in front of the right audience truly makes a difference in how much you can make, regardless of the service or product.

In the case of other entrepreneurs and business owners, it’s the same story. If you position yourself in front of the wrong market, then you will only make what that market thinks you are worth.

It’s all about target marketing and positioning yourself in front of the right market. However, you also have to provide amazing results from your product or service to get paid what you deserve. You can’t expect to position yourself as the top expert when you have nothing to back that up with.

No matter what business you are in, the strategy is the same.

If you want to make more money in your business, you have to position yourself and your product or service in front of consumers that see the worth and value of what you provide.

Are you selling yourself short by positioning yourself to the wrong market? What’s stopping you from marketing yourself to a more valued and respected audience? Increase your worth and position yourself properly – soon enough you will see a huge difference.

Categories
Content Marketing Marketing

5 Powerful Tips on How to Market to Dads

As our society evolve, the role of Dads in the household changes too. Today, they are no longer confined to stereotypical duties and responsibilities in the home. Compared to fathers of earlier generations, today’s Dads are more involved in household management, parenting, and even planning vacations, to cite some.

Very few brands and businesses recognize the growing purchasing responsibility of Dads. Fewer still are the companies that successfully capitalize on the countless opportunities that this trend creates. Be one of the few and learn how you can effectively market to Dads through these five (5) brilliant tips.

1. Use images that are powerfully relevant to Dads.

Men are known to be naturally visual – even more visual than women. A photo is a hundred times more attention-grabbing than a pile of words. It’s just easier to understand, more direct to the point and is generally more fun to look at. Images are proven to create more impact. Regardless if you are launching a product or just strengthening your market position, you need to use compelling images that appeal to the wants and needs of Dads in a way that resonates to them.

A good image would be to portray feelings of accomplishment, pride and satisfaction once they purchase or avail of your services. This can be in the form of still images, GIFs and videos. Show Dads how awesome it would feel like to take their family on a fun road trip by choosing your car rental service on their next vacation. Show them how their kids will surely think of them as such a very cool Dad when they buy the new TV set that has new high-tech features. These are only two of the countless ways you can use images to make Dads imagine the positive results of choosing you.

2. Take advantage of Dads being tech-savvy.

There are more than 50 million Dads in the US alone and around 80% of them use smartphones while 40% have tablets. According to a research, Dads are 4% more like to share content than moms. This shows that Dads are practically more active online. It is safe to say that they are really taking advantage of the convenience of having the power of the internet on their hands, quite literally.

This presents an excellent opportunity for marketers. The more the Dads are present online, the more chances there are to engage them and create awareness. Make sure that your website is mobile-friendly. Nowadays, most people use their smartphones to access the internet. If you haven’t done this yet, it’s time to invest on website development and turn your site’s interface into a pleasing sight for mobile users. Additionally, be present on social media sites and make sure that you post content that are targeted specifically to Dads.

3. Create engagement by affirming their manly identity.

A big chunk of a men’s manly identity is said to be taken away from them once they starts building a family. They lose their Friday nights and weekends with their friends and instead they get occupied with helping with house chores, raising kids, and keeping their wives happy. If you want to do business with Dads, it will greatly help if you can help bring back that sense of identity to them. Remind them of how strong of a man they are for being able to keep up with the demands of fatherhood. Associate your brand with the feeling of achievement and pride.

This is where brand image and brand personality comes in. Make it a point where all your content align with a single-minded proposition that ultimately rewards the self-esteem of Dads by choosing your brand.

4. Appeal to Dads using their natural instinct to buy quality products.

Moms, being the ones to handle budgeting at home, tend to choose products that are on sale. They also prefer using the same brands that they have proven to be good after several trials. Dads, on the other hand, are more inclined to try a new brand that promises better results instead of sticking to what they are used to. They are slightly more of risk-takers than women. With the changing role of Dads in the household, they get to have more purchasing responsibility than they did generations ago.

In simpler words, if you want to position yourself as a brand that Dads would prefer, consider capitalizing on quality. Dads want to be seen as dependable and reliable. They look for these same qualities when choosing a product or service. Emphasize on this and make it your unique selling proposition so you can strengthen your edge over your competitors.

5. Content is also king among Dads

In the eyes of their kids Dads are the person to turn to when they have questions – mostly when moms are not around. But in reality, Dads turn to search engines for answers when they run out of clever ideas. Be sure to be there for them when they do.

Insightful articles that provide answers on topics relating to men and fatherhood can be a good way to win their loyalty. Become a reliable reference and most likely, they will return the favor with consistent patronage.

Now that you know these five (5) marketing tips that work specifically for Dads, it’s time to put them into practical use. Remember that Dads’ roles are ever-changing and it is important to recognize their growing purchasing power. Carefully strategize using these tips and it will not be long before you realize you’re in the position where Dads take pride in being associated with your brand.

Categories
Blogging Content Marketing Copywriting Inbound Marketing Marketing Organic Traffic Website Traffic

5 Of The Most Common Content Marketing Mistakes

5 Most Common Content Marketing Blunders That Could Risk Your Business

Content Marketing has been a Millennial game changer for the business marketers of all sizes. It is the only tried and tested practice that promises to hit a bulk of potential customers without that cheesy salesperson pitch. It’s the easiest way to make your presence felt online by building your brand reputation.

This kind of inexpensive marketing strategy is an integral component of e-Commerce campaigns. It can increase brand credibility, improve WOM and drive sales dynamically. A powerful content on your website could be the best marketing tool to fetch you new traffic every hour.
So, how are your Content Marketing efforts paying off? Are you marketing your contents the right way?

Most of today’s businesses give their marketing efforts a red hot go by focusing on a cornucopia of poor marketing tactics and if you are making the same mistakes, it could damage your brand value.

Fret not, here are 5 most common mistakes discussed Let’s look inside.

Mistake #1. Inconsistent Posts:

No matter, what size business you are, your posting calendar should be regular to keep your readers engaged all 365 days. A lack of valuable content could unconsciously drive your customers to your competitors. Remember, there are hundreds of thousands of businesses to fill the vacuum when you take an infrequent approach to Content Marketing and annoy your audience away.

Solution: Content marketing is considered the most efficient means to generate targeted leads. So, this inbound marketing scheme should be implemented on a regular basis to better your craft. For this, plan ahead of time and publish your niche posts both online and offline at least once a week.

Extra Tip: If you have time constraints, the freelancers have got you covered. Handing the job to these experts will allow you a better grip on your piece of content without wasting time to write it. Just maintain a content calendar.

Mistake #2. Not Delivering Content What Your Readers Want:

One of the biggest blunders of Content Marketing is not speaking the readers’ language. If you are creating, publishing and promoting contents far from what concerns or interests your audience the most, they will lose interest in your product or service in no time.

Solution: It’s always important to first focus on your readers’ profile and area of understanding and try to solve their queries as your own. No one wants to read out of the syllabus. So, always know your customers, their status quo, problems, needs, expectations and then fly out contents to answer them directly. The more you research on the profiles of your target segment, the better chances you have to draw them to your site.

Extra Tip: Tailor your contents to cater to the bespoke needs of your segmented audience. Also, check and evaluate what contents are performing well and what not. You could hire a professional content writer to improve on your topic delivery.

Mistake #3. Those Stinking “Sea of Words”:

Filling up your brand’s portal with garbage is probably the worst Content Marketing mistake you could do to scare your audience away. When not formatted properly, even the most insightful and informative content could fail to catch the attention of your readers and mess with the desired goal. Commonly referred to as the “Sea of Words”, silly grammar, or spelling mistakes, long-tailed paragraphs or even poor readability of content could entirely transform your business speech.

Solution: Always take time to proofread your contents before they go online and create a disaster. A properly formatted content will be the best reflection of your products or services online. When readers find your words easy on the eye and digestible, they will easily convert to customers.

Extra Tip: Use headers and sub-headers with the correct spacing of paragraphs that are small and concise. Also, link one paragraph with the other so that your target audience finds it easy to continue reading. It’s also important to give a crisp introduction when you suddenly jump from one topic to another. A subheader can do the job better. You could compare the layout and format of your content with a few good contents on the internet. This will allow a critical look inside the hidden flaws.

Mistake #4. Lack of Promotional Campaigns:

Are you making a Silo marketing mistake? Advertising your content is the essence of any Content Marketing campaign. But if there is not enough promotion of your content, you can’t expect a good return from your marketing investment. When you expect to drive a gazillion of traffic to your site, you need to create awareness about “who you are” and “why you are here” with continuous quality and relevant contents.

Solution: No matter, you have time or not, you should always focus on publishing multiple pieces of contents on a weekly basis, if not daily. Also, limiting the content sharing to your own blog or a handful of social media sites will not yield you the desired revenue. Pay attention to using a whole slew of networks for a 360-degree promotion.

Extra Tip: A small learning curve is essential to search for extended platforms for your content promotion. Spend some extra time on a new social media to learn its viability and worth. This way you will learn to tap-hold of every high-key network that comes your way.

Mistake #5. Creating Drab and Boring Contents:

If your articles or posts lack variety in their content types, it’s probably time to experiment with your Content Marketing techniques. Relying solely on blogs, white papers, magazines or other stereotyped and conventional methods of marketing will not retain your customers for long. Guess what, all are not convenient reading long textual pieces, but rather more easily dragged towards visual impacts of a video or a graphical representation.

Solution: Stop stretching on one type of content as snagging a time-consuming reading interface can panic your visitors. Content options are many. So, change the type of material and publish content in different forms. It will keep your hookers entertained, engaged and coming back for more. You will also gain access to a wider base of consumers who will now consume your contents even better and this will automatically add to your conversion ratio.

Extra Tip: Videos, infographics are all great to turn the heads of the readers of all sizes. Always make them short and tell-tale of the most important facts and stats. Even if you are sharing a long-tailed content, make sure to embed links and buttons that can take the readers to an interesting video or graphical representation of your niche content one-click.

In essence, following the correct methods of content marketing will automatically extend your brand reach. improve WOM, increase brand trust and boost sales. Just keep the above-mentioned points in mind and always pay attention to keep your contents “skimmable” with optimum quality and versatility. Casting a wide net in terms of the audience has never been easier.

Categories
Marketing Traditional Marketing

How to Market Towards Baby Boomers Through Social Media

Baby Boomers, or people who were born between the years of 1946-1964, make up roughly 25% of the US population and are known to be our nation’s greatest consumers. In 2012, it was estimated that there were a total of 76.4 million Baby Boomers living in the United States. Unfortunately, Baby Boomers are incorrectly considered to be technologically inept, and there seems to be a disconnect with modern businesses and this age group when it comes to social media marketing. As with any targeted age group, the key is understanding the interests and generational differences of Baby Boomers in order to best appeal to them.

Baby Boomers & Social Media Usage

The PEW Research Center has conducted several studies on the demographics of social media users. The research center found that 64% of people in the 50-64 year age range use Facebook, as well as an additional 48% of people over 64 years of age; That adds up to over one-hundred-million people over the age of 60 who use Facebook. This statistic is made even more impressive when you consider the fact that only 15% more of the younger Generation X population are a member of the same social media site. However, this relatively small gap may be quickly closing. It may be surprising for some to learn that 55-64-year-olds are the fastest growing age group on social media sites such as Facebook, Twitter, and Instagram!

Cater to a Baby Boomer Crowd

In order for your social media campaigns to be successful, you need to keep your audience and their interests in mind. Make sure the images, articles, and information you post is targeted towards, and relatable to Baby Boomers. If you simply acknowledge their presence on social media and cater your content to them, you’ll already be worlds above your competition when it comes to reaching out to the 50 & over the crowd.
Regardless of age, it also helps to engage with your followers. One way to do this is by giving them the opportunity to ask you questions so you can provide them with your personalized insight. Make sure you are prompt and thorough in your responses.

Ageism Is a Nasty Habit (And it Can Lose You, Potential Clients)

The easiest way to lose the business of Baby Boomers is to refer to them as “old”, “elderly”, “senior citizens”, or any other word or phrase which may remind them of the number of years they’ve lived. They were, after all, pretty hip in their day. And just because they’ve hit fifty, it doesn’t mean they’re ready to resign to being “old fogies” just yet. When it comes to matters of potential ageism, remember the Golden Rule; When you are over fifty, would you enjoy being called words that are associated with “decrepit”? Probably not. Plus, studies show people are more likely to use your product or service if they feel good about themselves; Feeling “old” doesn’t feel good- don’t harsh a Baby Boomer’s mellow, man. If you are specifically referring to the Baby Boomer group, simply call them Baby Boomers!

Educate & Inform

Baby Boomers appreciate informative content which can be provided in numerous forms. Videos, blog posts, articles, photos, infographics, and emails are all great ways to draw in the fifty-or-older crowd. Pay attention to the type of content which best strikes their interest and provide them with all the facts you can gather on those topics. The more informed Baby Boomers are on what you are offering, the more likely they are to use your product or service.

Give Baby Boomers the Ability to Speak to a Human

Make sure all of your contact information is easily accessible from your webpage and social media accounts. While you will, of course, want to make sure to let people know your URL, twitter handle and the like, make sure to not leave out your business’s telephone number, and address, when applicable. While Baby Boomers are almost equally connected to social media as the younger generations, some do still find elements of ultra-modern communication to be a bit confusing or intimidating. Sometimes, it is much more preferable for them to make a phone call or visit your place of business and speak to an actual human being. If you do not make this information easily accessible, you may end up losing a large portion of potential business from Baby Boomers.

Thank Them For Their Business & Ask Them Back

It is important to follow up with any and all potential clients, regardless of what generation they fall under. But this is especially important with Baby Boomers who grew up in a time that put an especially strong emphasis on manners. Following-up with clients, thanking them for their business and letting them know you’d love to have them back (even offering them discounts and specials), is not only courteous but will most definitely improve your business. Studies have shown that most clients will not return if they do not receive at least one follow-up communication. A great way to keep clients (or potential ones) in the loop, and keep them coming back, is to send out regular email newsletters. This will make sure your business remains at the forefront of their mind. You should also make an effort to be as helpful as you can (again, offering advice in your field via social media is a great strategy for this). If you prove to be a knowledgable, helpful member of the community even when you are not being paid, people will be much more eager to pay for your services!

“Old School” Advertising

Whether you want to grab the attention of Baby Boomers who are not on social media or keep the attention of those who are, you should branch out from online communication and advertisements. Pamphlets, brochures, and newspaper ads are still all great ways to spread awareness about your business or service, especially if you’re trying to gain the business of people 50 or older. Consider mailing out information to areas where there is a higher population of Baby Boomers; This will help attain the business of those who are not on social media. Depending on the product or service you are offering, you may even want to conduct a seminar in order to inform the public and respond to any concerns, or answer any questions they might have.

Categories
Branding Identity Marketing Reviews Website

5 Ways To Attract High Paying Clients to Your Business

As an entrepreneur, you want your business to grow, be it in terms of the number of customers or the total revenue. One major way to accomplish the latter is by finding ways to attract high-value customers to your business.

Here are the significant ways you can use to achieve that:

1. Identifying and Profiling the 20%

The first thing you should do is to review your customers. Conduct a simple analysis and identify the customers who bring you more profit to your business. In your analysis, look at the things they all have in common.

Here are some of the most crucial things to look for:

  • The family size of those customers.
  • Their ages.
  • Their income levels.
  • The marital status.
  • The goods or services they buy
  • Their geographical areas.

Having a clear idea of what they have in common helps you come up with a better marketing strategy to target them specifically.

2. Think About the Branding of Your Business

Figuring out what your high-value customers want to hear is a key step in attracting more of them. Some customers will want to see you using more terminology when marketing your good or service.

The best way to accomplish that is to tier the prices of your commodities and services. Gold level products can contribute more to attracting high-value customers.

Ensure that any tactic you use is reflected in your marketing, which includes your social media posts, printed materials, and also how you talk to your customers about your good or service.

3. Get Your Website to Match with Your Message

Your next step is ensuring your online presence portrays the same things as your message. The type of language you use when marketing must also be used on your website.

Make sure your website is mobile adaptive and is not complicated in that your customers don’t find it hard to use it. If you want to attract high-value customers, then make sure your website doesn’t have any technical issues and loads fast.

Improving the technology used in your website can help significantly in enhancing the user experience. You want your potential customers to be impressed when they visit your site for the first time, right?
Ensure your website is SEO optimized. Having a well-optimized site ensures customers see your website first when they search keywords of what they’re looking for.

You can use the free keyword planner provided by Google AdWords as far as you have a Gmail account.

4. Review Your Goods or Services

In the commodities you offer, evaluate, and see which ones are more likely to impress high-value customers. Also, take your time to think of ways to come up with packaging and promoting ideas that will make your products more unique and get more sales.

One major thing you should do to attract high-value customers is to give them what they desire. One way to do this is coming up with offers where they get some privileges like getting a certain percentage of discount when they buy a certain amount of goods.

Offering such an offer will cost you as you’ll have to ensure you provide your customers with very high-quality goods. However, it’s a win-win situation as your customers will get the best quality of products or services and you’ll get more sales in return.

If you want high-value customers, you have to give them the best product they can find.

5. Create A Good Marketing Strategy

Your final step should be coming up with a marketing strategy that will allow you to reach your targeted high-value customers easily.

Here are things to consider:

  • Decide on the best social media site you’ll use to reach those customers and come up with great content that can speak to their wants.
  • Ensure your advertising is targeted to your high-value customers. Set up new campaigns specifically for marketing to them. A good place to start would be the demographic information you collected earlier.
  • Subdivide your mail list. Make sure your high-value customers are in one place as it makes it easier to send the marketing emails, which will boost your sales.

The main factor in attracting high-value customers is coming up with quality goods and services. The value of your services should be seen through your marketing, advertising, and customer care service.
Ensure those things are done correctly, and attracting high-value customers will be a walk in the park.

Categories
Digital Marketing Inbound Marketing Marketing Traditional Marketing

Is digital marketing as effective as traditional marketing?

Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing. 

What Is Digital Marketing?

Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g. search engine optimization (SEO) also known as search marketing, pay per click (PPC) which is referring to google ads and other search engines like bing and yahoo, social media marketing (SMM) this can be done on all social platforms like Facebook, Instagram, YouTube and LinkedIn, and email marketing. 

What Is Traditional Marketing?

Traditional marketing is referring to marketing campaigns that can be physical and digital e.g. TV commercials, radio commercials, billboards, newspaper, phone books, and direct mail. 

Current Stats

In the year 2018, we noticed that $129 billion was spent on digital marketing while only $109 billion was spent on traditional methods. That is a $20 billion dollar increase! 

The behavior of the Historic Consumer

In the past, people would primarily rely on word of mouth to get referrals and as time went on people began utilizing newspapers to advertise their services which would require consumers to keep sections of the newspaper that they found interest in so later they could call when the time was right. The next phase society went through was phone books so when you needed service you didn’t call your neighbor, you instead would search through that giant phone book and find some businesses and make your calls till you found the right one. Consumers would keep business cards or a Rolodex or even keep refrigerator magnets so they could easily access a business’s phone number when they needed it.

The behavior of the Modern Consumer

In this modern age, your customer is busy and has access to technology to make their lives more convenient and efficient. When your customer needs a service they want their research to be fast so they will either reach for their phone or jump on the computer. Then they will choose a search engine such as Google, Siri, Yelp, Bing, etc. By being ranked in the top results of this search rather than the bottom it will increase your chances of receiving this prime lead.

Traditional Marketing In The Past Vs The Modern Age

  • Newspaper: In the past, people relied on newspapers as their primary source for news and updates and when they read an ad that was intriguing they would clip it and save it. However in the modern age even newspapers have gone to be digitalized while hardcopy newspapers still exist, very few people still read them and the few who do when they come across an ad they find intriguing they just make a mental note to research online when they are ready.
  • Radio: Radio has mostly stayed the same throughout the years however the consumers haven’t. Radio has changed in the fact of ad volume while in the past ads on the radio were few and now they are predominantly all you hear. In the past when consumers heard an ad on the radio they would be challenged to memorize the call to action such as the phone number or address to be able to act upon the offer. However, in the modern age, people strive very hard to not have to listen to ads either by switching the stations or by subscribing to a premium ad-free music streaming platform. Nevertheless, when they do hear an ad in this modern age they now just like newspapers just make a mental note to research online when the time is right.
  • Phonebook: Phonebooks were revolutionary when first introduced because now all of those chicken scratched notes and magnets and clutter now became clean and organized. Again in the modern age, the consumers adapted to online directories and no longer wanted to store a 10 lb book in their home. They also became tired of spending so much extra time flipping between 1,000s of pages and having to read such small print.
  • Direct Mail: Direct mail is debatably the most effective form of traditional marketing. In the past mailing was the only long-distance communication people had and every letter received was of great importance. As time went on few businesses started using mail as an advertising method and received decent results. Once again in the modern age, that too became digitalized and people were now able to communicate through email. Consumers are also flooded with junk mail that’s gets tossed without ever being opened and to make direct mail effective in the modern age you must include items in the package other than just paper to catch their attention to open it. This has made direct mailing extremely expensive in order to remain effective.
  • TV Commercials: TV is debatably the most expensive and is only effective for certain industries with specific demographics and psychographics. When a consumer watches a commercial they will mostly make another mental note to follow up with the offer online. The TV is not right for every business and the few businesses that it is right for must spend the big bucks to run a campaign.
  • Billboard: Billboards make it very hard to be effective because consumers have very little time to even notice the billboard and to read and interpret it. Billboards while being very expensive and the industry being very shady are hardly effective for most businesses. The type of businesses that benefits mostly are the local ones utilizing the billboards to direct a consumer to its location.

Digital Marketing In The Modern Age

  • Business Directories: These became the online versions of the phonebooks and each offered a way to somehow provide a prequalifying element for the businesses listed. Mostly verified reviews or some variation of qualifying business licenses or insurance. Still, many people check these sources to determine the credibility of a business.
  • Search Engine Optimization (SEO): As the internet became more popular people started utilizing search engines like Google, MSN and Yahoo to search the internet and now in this modern age search engines have evolved to provide very specific and accurate results for consumers searches. The process to be ranked high on these search engines has become more complex than ever before while also becoming more rewarding than ever before. The modern day consumer utilizes search engines to find the answer to all of their problems and needs. They even search on google about medical problems to be able to diagnose themselves based on their online research… you know you’re guilty.
  • Pay Per Click (PPC): This is a great way to generate more leads and acts a great supplement to SEO. It tends to be a larger investment than SEO however it can provide results immediately. PPC also always you to target your consumer at a greater level.
  • Social Media Marketing (SMM): If you want to create an audience of customers then Social Media is the answer. Social media allows you to target very specific demographics and psychographics it’s kinda creepy. This is debatably the best push marketing method out there!
  • Email Marketing: Email Marketing is not dead however it has evolved. Email marketing is still used by all of the big companies and it isn’t going to go away for the next foreseeable future. 

Summary

Consumers are slowly adapting to new lifestyles and the way we market to them needs to adapt as well. Digital marketing is the new wave of marketing and it is not going anywhere for a very long time. The cost per acquisition for traditional marketing is often 5x the cost for digital marketing and it takes longer to generate. If you are resistant to digital marketing because it is new and you feel that it is complex to understand then you will be left behind by not jumping into it. If you don’t understand it enough to maximize it fully then you desperately need to partner with a professional agency like BlackStorm Design + Marketing. BlackStorm Design + Marketing can design your brand and aggressively market that brand at a fraction of the cost you would spend with traditional marketing while experiencing greater results. Submit your business info and schedule your free consultation if you are interested in growing your business.

So is digital marketing better than traditional marketing? YES!

Categories
Marketing

The Simple Explanation of Marketing with Zoo Analogy

Here’s the simplest way to define marketing

If you’re on the verge of completing a Zoo and you’ve set a date for the opening ceremony, you write something on a billboard that says “Zoo Coming Soon” that’s advertising.

If you get a monkey to jump around the entire city, go to special places like parks, malls, train stations, etc wearing a t-shirt “Zoo coming soon” that’s promotion.

If the Monkey steals some banana at the mall and gets arrested by the police, and the video goes viral on YouTube or Instagram, that’s publicity.

If you get the Monkey to make people in the mall excited and to laugh, that’s public relations.

If the people troop into the Zoo’s opening ceremony, and you get them to see the monkey that stole the banana now wearing a police uniform and take them around to see other animals and they get to participate in other fun games and activities within the Zoo, spend a lot of money, that’s sales

If you planned the entire lineup of events from the very beginning, that’s marketing.

Categories
Marketing

Why You Should Be Marketing Your Business

Why is marketing crucial to your business?

Marketing is the heart of every thriving business. An outstanding business can depend on outstanding marketing. Marketing isn’t just a part of the business, directly put- it is the business, and it truly is essential. You still may be wondering, what is marketing? Marketing is a process when a service or a product is promoted to likely customers. Marketing is; speaking about your product, an ad, advertising your business on social media, commercials, and billboards on the street. Without marketing, many- if not most businesses, would sink because their sales would tank. Here are several reasons why marketing is important to your business.

Higher sales

Once your company or product gets on the map, it raises your chances for a person to become a customer and make a purchase. As new awareness starts happening; your new customers will begin to get the word out, as well as creating new and more business. This strategy will steadily boost your sales.

Marketing will build you a strong and powerful brand

It’s important when strategizing that it’s not all about selling more products, instead, your goal needs to be building a brand that’s easy to remember and that clients can identify with. The idea of your marketing campaign should be to have customers come to you. Make sure your message about your brand is clear and stands out from other brands, so customers will choose yours and not theirs.

Gives your company a reputation

A company’s reputation plays a huge factor, which will decide if your business will thrive or not. In order to build a good reputation for your company; it’s important to only offer high-quality products, and participate in community projects and programs. As your reputation grows, it will expand your business and your sales will increase.

It gets the word out

In order to sell a product, you have to get the word out to people so they know what you are selling or what service you offer. Getting the word out is extremely important; because it gets your service or product known, and it boosts sales. Without proper marketing; it may result in customers from not knowing what you’re selling.

You’ll discover what will work best for your business

Without actual marketing, you will never know if your message is resonating with your targeted customer. It’s important to get your message out there and test it over, and over, and over again- to see what works. This will all pay off and provide you with data that shows the best tactics for your company.