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GMB Google Local SEO Off-Page SEO On-Page SEO SEO

A History of Major Google Algorithm Updates/Changes

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.

For search marketers, knowing when major Google updates happened can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.

Below, we’ve listed the significant algorithmic changes that have had the biggest impact on Search.

Recent Google Changes That Impact SEO

Panda Update – February 2011

Panda launched on February 24, 2011. It was aimed at dealing with quality and optimization issues that the search engine identified in several websites indexed at the time. It assigns a quality score to webpages, which are then used as a ranking factor. The Panda Update is also known as the Farmer Update. When this update was implemented, it had a significant impact on a broad range of companies that operated online. Panda was introduced to improve search quality by eliminating prevailing content farms as well as spam sites that were designed to take advantage of Google’s vulnerabilities.

Panda has done excellent at cleaning up low-quality sites that occupy valuable SERP real estate. The update did not come without its share of problems, especially for companies with e-commerce initiatives. Websites, both big and small, started disappearing from the usual keyword ranks they had previously owned for years. Lots of companies were impacted negatively and were utterly unable to recover traffic.

Numerous updates have been made to the Panda Update, with most of them focusing on eliminating obstructive spam sites. These Panda updates have concentrated on getting advertisers to achieve their maximum search potential.

Penguin Update – April 2012

This was launched on April 24, 2012. This update specifically targeted link spam as well as manipulative link building practices. Matt Cutts, head of the Google webspam team, officially announced the update via Twitter as the Penguin Algorithm Update. It was an extension to the Panda Update and was Google’s response to the increasing practice of black hat search engine optimization techniques, which are used to gain higher search rankings in ways that violate search engine guidelines. Many updates were made to the Penguin algorithm since its launch in 2012 including;

Google Penguin 1.1(March 26, 2012)

Google Penguin 1.2 (October 5, 2012)

Google Penguin 2.0 (May 22, 2013)

Google Penguin 2.1 (October 4, 2013)

Google Penguin3.0 (October 17, 2014)

Google Penguin 4.O (September 23, 2016)

With the last update, Penguin became a part of the core algorithm, meaning it evaluates websites and links in real-time.

Hummingbird Update – August 2013

The Hummingbird Update was launched on August 22, 2013. The name Hummingbird came from the speed and precision of the update. This new algorithm allows Google to understand phrases better, providing precise results to complex search queries. It expands the brand content strategy to have more informational content on their site. Also, it gives substitutions as a user enters the query. It also brings out results far more complex search queries. Google’s knowledge graph also appears more often than it did previously, giving more direct answers in search results.

Hummingbird has improved how users are sent to a specific page and directed to the information they are seeking. Hummingbird has also promoted voice-powered searches, helping to create a smarter search engine that can better decipher user intent. Hummingbird update has been branded “the heart of Google’s search engine” as it can filter billions of pages to find the most relevant search results.

Pigeon Update – July 2014

Google’s Pigeon was released on July 24, 2014. This Google algorithm update, unlike its predecessors, was designed to give more accurate and relevant local search results. Google rewarded local businesses that had a strong organic presence with better visibility in traditional search results. Several updates on Pigeon have been made since 2014.

In many ways, Pigeon can be described as not being punitive; rather, it serves a specific group of users best.

Mobile Update – April 2015

This was launched on April 21, 2015. This update ensures that when users use the search engine on their mobile phones, mobile-friendly pages rank closer to the top. This is to provide optimum usability and speed.

Rank Brain Updates – October 2015

These updates were launched on October 26, 2015. It worked like a refresh to Google’s Hummingbird algorithm. It helped Google to understand user queries better than before.

Possum Updates – September 2016

It was launched on September 1, 2016. It basically helped to ensure that locations given to the users were as accurate to the users’ current location as possible

Fred Update – March 2017

This was launched on March 8, 2017, and is one of the latest of Google’s major confirmed updates. It helps to ensure that Google’s webmaster guidelines are adhered to by targeting violations.

Core Update – June 2019

In a rare move, Google announced they would be releasing a new update prior to rolling it out. The update is thought to have affected low-quality news sites while boosting trusted aggregator sites. It may have also affected video carousels, with many YouTube channels seeing 25% increases in traffic.

Broad Core Algorithm Update – September 2019

Broad updates don’t tend to target anything specific; instead, they improve the overall effectiveness of Google’s systems. This can lead to drops or gains in the ranking, and the main advice from Google is to focus on producing quality content. These updates won’t penalize any websites, but they will reassess any new content featured in search results since the last update, and possibly rank quality content higher. Content improvements can aid recovery from any drop in ranking.

BERT Update – October 2019

Allegedly one of the most significant changes to Google search in the past five years, the BERT update focused on better understanding search queries. Google’s official explanation was:

“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

For more info check out- source

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Blogging Local SEO On-Page SEO Organic Traffic SEO

Tips to Write SEO Friendly Articles

Are you looking for ways to make your article writing SEO friendly?

Are your articles are not ranking higher in search engine results pages even after enticing the readers through your content writing?

Well, writing content that is compelling to readers as well as optimized for search engines is the biggest challenge for content writers nowadays. Failing to achieve any of the goals can make your content worthless.

However, making your content SEO friendly is not as difficult as it seems. Just by integrating a couple of simple tips you can greatly enhance the visibility of your content on search engines.

Therefore, let us present these simple, yet amazing tips to make your content SEO friendly.

Here you go!!!!!

Do Your Research

One of the fundamental rules of SEO writing is to think carefully and research thoroughly before starting to write any content. Writing an article without research means shooting in the dark.

Therefore, research facts and figures as well as the important information related to the topic before putting words into the article.

Use Headings

Use of headings inside the article is another important factor in SEO article writing. It not only enhances the readability of the article but also makes it easy to skim, especially long post articles.

Moreover, headings also help search engines to grasp the main topics of a long post and eventually boost the ranking of an article.

Include Keywords

This is the most significant part of writing SEO friendly content. Before writing your article, you have to figure out the words your target audience is actually searching for.

You can use a number of SEO tools such as Google Keyword Planner, Ahref, Semrush, etc. for executing your keyword research.

Once you are done finding the list of keywords, you have to use them in your article to rank higher in search engine results pages.

Optimize the Article’s Length

Most of the search engines rank the long written articles higher as they tend to have more detailed information and provide a deep understating of the topic.

Hence, make sure your articles have a minimum length of 300 words.

However, do not try to keep it unnecessarily lengthy, as it might scare the readers away. Keep in mind the readers, as well as the search engine, before deciding the length of your content.

Write High-Quality Content

Well, it is pretty obvious that the quality of your content is as important as almost every other aforementioned factor is.

Therefore, try to write your content in an engaging and conversational manner in order to entice and entertain your readers.

Well, as can be seen, just by implementing these tips you can easily make your article SEO friendly and improve the search engine rankings of your content.

Therefore, do not forget to use them the next time you write an article for your potential readers.

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Content Marketing Doctor Local SEO Medical Practice Off-Page SEO On-Page SEO Organic Traffic Physician SEO

First 3 Things That Doctors Should Know About SEO Before Hiring An Seo Firm

SEO is the catalyst for all successful businesses online. Not just online but also offline because investing in SEO practices like Google My Business, and Citations also make it easy to scale your offline business. Boosting website SEO rankings for medical professionals is a puzzle that’s not easy to solve.

Well, as a medical professional, you know that over 70% of your potential clients will first search online before reaching out to you. The problem with SEO rank is that the web is saturated with similar contents that pushing yours to the first page so you can funnel these prospects to leads isn’t easy anymore.

Besides doing your job, and managing the business at the same time is a daunting task. To succeed, you will need an external marketer to spur you forward. Here is where SEO for doctors experts come in.

What Is SEO?

The initials S.E.O stands for Search Engine Optimization. It’s a special process that follows a unique algorithm to rank websites higher or lower in the search engines like Google, Bing, and Yahoo, etc. The ranking here makes you visible, so potential prospects find you faster. This leads to your site getting more clicks. SEO marketers refer to this as organic traffic.

Not all SEO marketers are equal, though. Besides, the ranking algorithms change frequently. Therefore before hiring an SEO marketer, here are the things you should know about SEO.

1. SEO Can Be Tedious

Increasing a website’s SEO ranking doesn’t happen in a second. It can take quite a long time to get you high up in the search results. There are, however, lucky chaps who managed to do it quite faster. The solid reality, however, is that SEO is a gradual process, and in some cases, it can be very costly.

It doesn’t matter whether your a veteran medic or you manage a budding clinic. Increasing your SEO rankings can be slow, and sadly enough, if you’re looking for instant results, you may get disappointed. There’s, however a way out. To get on the same page with SEO, you need to understand your audience, know the basics of website design, and how a website works.

There are other deeper SEO aspects like the meta tags, meta descriptions, and keyword research, etc. that you have to master. After getting all these right, optimizing your website for SEO becomes simple and fun. The process is however extensive with a lot of adjustments here, and there, therefore, it’s likely to take you a lot of time to get the final results.

2. SEO Is Just A Fragment Of A Fruitful Strategy

Most clinic owners think that it’s only SEO that does the magic which is not true because lots of other factors need to go into your marketing strategy. This doesn’t mean that it isn’t essential, though. It’s an integral part of any fruitful marketing strategy, but it forms just a tiny fraction of the whole process.

To get it right with SEO, and your entire marketing strategy, it’s crucial that you don’t overlook other essential marketing aspects like;

  • Content Creation.
  • Email Marketing.
  • Reviews.
  • Referral Campaigns.
  • Pay-Per-Click (PPC) Marketing.
  • Phone Call Tracking.
  • Social Media Marketing and more.

However, some of these strategies still use SEO practices. You should make sure that these tactics are used on your website. SEO will just complement what the strategies can achieve.

3. You Should Base On Content Creation Over SEO

Note that, to engage your audience, you don’t need just SEO. Instead, you will require engaging content. Because of that, if you want to come up with a robust SEO plan, it’s prudent that you base on coming up with original contents regularly.

Use the contents to engage with, and showcase your expertise to the potential clients because they want to hear from you. They want to hear your take on trending medical discoveries, and news, they want to know that you’re someone who understands their pain points.

You can deliver these contents in various forms like; videos, social media posts, infographics, and blog posts, etc. After creating these contents, you can now freely focus on creating SEO optimized web pages. With the right mindset, and approach to SEO, your business is going to flourish.

Do you want to learn more about how to utilize SEO to spur client engagement, and increase lead conversion? We got your back. We have all the expertise you need to claim strong niche authority, and boost your lead conversion.

Categories
Google Off-Page SEO On-Page SEO Organic Traffic SEO

Improve Your Rankings by Gaining Google’s Trust Algorithm

You’ve been there. You designed a beautiful website, filled it with engaging content, and optimized it for SEO but then the moment of truth arrived.

You typed your keyword into Google, sure that your new website would at least make it to page one or even the top spot. But to your disappointment, it was nowhere in sight, not even on page two.

What went wrong?

Why did your site not rank as highly as you expected?

Does Google hate you?

No, it has nothing against you. It just doesn’t trust you, at least not yet…

How Google Works

But why doesn’t Google trust you? To know the reason ‘why’ you must first understand how it works. In the past, keywords were the main ranking factor. So with a high keyword density, your site was sure to rank highly.

Today, however, the algorithms prefer relevance to keywords. A relevant website provides value, gains people’s trust, and attracts more visitors. And in turn, Google rewards it with a high ranking.

Which brings us to the next question: How do you gain Google’s trust? Here are a few ways how.

Proper Indexing

When your website launches, Google’s robots crawl over it, searching for key data. At the top of their search list are keywords, domain age, domain authority, and content quality – all key ranking factors. Shortly after, the bots send the data back to the search engine for indexing and ranking.

Now, what happens when they fail to crawl over your site properly? Two things.

One, insufficient data makes it back to Google, which then considers your site less trustworthy than it really is. For this reason, confirm through Google Analytics or domain.com whether your page is properly indexed. If it isn’t, request to have the bots crawl over it again.

Two, no data at all finds its way to Google. Your site remains unindexed and, therefore, invisible to internet users. In such cases, take another look at your robots.txt file. It tells the bots which pages to crawl and not to crawl. If it’s poorly coded, it stops them from reading your entire site. So read its contents carefully and correct any errors you find.

Proper Website Design

Google trusts well-designed websites for obvious reasons. They’re more engaging and user-friendly. And they all have the following features in common.

For starters, they work on mobile devices, read flash, and contain image captions or alt tags. What’s more, they feature straightforward menus and live links, making them easy to navigate.

If your site fails to meet these requirements, upgrade it. Otherwise, Google will drop its ranking.

High Traffic

Internet users looking to search engines for one thing only – answers. After typing a keyword or question in the search bar, they expect the links in the results page to provide a solution to their problem. So when they click on your link and it provides none, they quickly leave it, never to return.

But if your link answers their queries, they flock to your site in droves. Google then notices the increase in traffic and rightly assumes you provide value to your visitors. And in response, it boosts your trust ranking

Google’s Guidelines

Google frowns upon and even penalizes any site, which violates its guidelines. Is your website guilty of these violations? Let’s find out.

Have you duplicated pages, used spammy links, or written worthless content? And has your site been recently hacked into? If you’ve answered “yes” to any of those questions-fix the violations or Google will continue to distrust you.

Original Content

Have you ever opened a website, only to discover that it’s a carbon copy of the one you’ve just visited? How did that make you feel? Disgusted, most likely.

So why should Google feel any differently? In fact, it hates copied content so much that it has created algorithms not only to detect plagiarism but also to penalize it.

Fresh Content

You created original, useful content years back, and it ranked highly. But since then, its ranking has steadily dropped, yet you’ve not altered the content. What could be the problem?

It’s your doing nothing. Google loves fresh content. But that doesn’t mean you have to write new material every day. A post a week is often enough to maintain high trust rankings. Alternatively, update your current copy regularly.

Keyword Use

Earlier, we saw that Google no longer focuses on keywords as it used to in the past. Should you then ignore them altogether? Absolutely not!

Researched and targeted correctly, keywords drive traffic to your site. After all, they reveal better than anything else what it’s all about. But when using them, focus less on density and more on LSI keywords, which are keywords related to the main keyword.

Anchor Text

It’s common practice to use keywords, both chose and LSI, as anchor text. Unfortunately, keywords sometimes sound unnatural when used in this way. And when they do, Google notices.

Its Penguin algorithm then considers your content spammy and untrustworthy. Even worse, it demotes you from your rankings, the penalty it reserves for all spam.

High-Quality Links

As you’re well aware, links raise your SEO profile. But in your quest to add them to your site, avoid any linking to and from new, low-authority, or banned websites. Google considers such links as questionable and understandably so.

Now, what do you do if you already have them on your site? You have two options. One, remove them and replace them with better ones. Or two, disavow them.

User Experience

Earlier, we saw that Google loves well-designed websites with a focus on user experience. But what exactly is user-experience and how can you apply it to your site? For the answer, think back to your own experience.

Don’t you just love fast-loading sites with easy navigation, few pop-ups, no broken links, and engaging content? So will your site’s visitors.

Engaging Content

To grab your visitor’s attention and keep it, create engaging content. Besides the rules of grammar, also apply the rules of common sense. For instance, write short sentences and paragraphs.

Unlike large blocks of text, they seem less intimidating. Likewise, avoid jargon to make your text readable.

Mobile Compatibility

Rather than use a desktop computer, most internet users now access the web through their mobile devices. Google knows this. So from 2018, it has been prioritizing mobile-friendly websites in its search results and index. To make the most of this change, ensure your site is mobile-compatible.

Social Media Compatibility

As far as Google is concerned, social media is not yet a ranking factor. But make no mistake: The platform directs traffic to your site, which as we saw earlier boosts your rankings. So post regularly on social media and make sure to include social media links in your site.

Conclusion

To rank highly on Google, focus on building trust with both the search engine and your visitors. Fortunately, this is an easy thing to do provided you’re willing to apply yourself.

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On-Page SEO SEO

6 Quick On-Page SEO Tips To Boost Your Website Rankings

Tips To Boost Your On-Page SEO Factors

Are you struggling to improve the SEO ranking of your website? If yes, then you may need to consider other factors other than the keywords alone.

Search engine algorithms don’t only evaluate the relevance of the keywords you use, but they also rate other details from your page. For instance, they evaluate how long visitors stay on your page, the bounce rate of your site, broken links, the pages viewed and so on.

Using keywords to attract visitors and increase traffic on your page is, therefore, just half of the story. In this write-up, we will look at the various practices that you can apply to boost your on-page SEO. Check them out:

1. Use outbound links

Make your content more relevant and useful to your users by linking out to different authority sites. Outbound links give your visitors in-depth information on what they need to see.

Links increase the relevancy of your content and send trust signals to Google. With time, the signs improve the ranking of your site. However, avoid using too many outbound links as many users may find them distracting.

2. Use visual content

Include attractive and relevant visuals to break the reading monotony for your readers. The visuals could include videos or pictures which pass the same message as the words. Since most visitors are always in a hurry, the infographics can help them to stay glued for an extended period as the content would look more interesting.

You should, however, make sure that the infographics are clear and large enough such that the users don’t strain to see or watch them.

3. Increase the speed of your website

As mentioned earlier, most visitors have limited time when using search engines. Even if they had all the time on their hands, a slow loading website would be the last option they would need. For this reason, ensure that your site loads as fast as possible.

If possible, it should take 5 seconds or less. You can achieve this by switching to the fast web hosts, using the content delivery network or even by compressing your images.

4. Improve readability

Your audience should not struggle to read or understand the content on your site even when they are well educated. Content which is difficult to digest is always a turn off to the readers, especially now that there are many options to switch to. They will just click away and visit the pages written in simple language, which is simple to understand.

Besides the visitors, some experts believe that Google evaluates the readability of your content when ranking your page. To improve this, use the readability score, the readability statistics in Ms. Word or the readability test tool.

5. Use short URL

Some social media platforms such as Twitter have a character limit. This means that you have to remain relevant and concise when posing your tweets. Using shorter URLs helps you to put quick but accurate information.

Moreover, shorter URLs are beneficial to users who use mobile phones to read the content. It also allows users to remember it with ease. However, no matter how short it is, always ensure that it contains the relevant keyword for optimal results.

6. Informative title tags

The title of your content should contain the main keyword. Your visitors should be certain that they will get the information they need by just reading the title.
If possible, make your title short enough for it to remain relevant. Although there is no character limit for titles in most sites, Google puts an ellipsis to longer ones.

All pages should also have an H1 tag heading as it improves the flow and continuity of your words while still giving it a professional appearance. The headline should brief the readers what the content is all about.

Conclusion

On-page SEO is among the top processes that you can use to run a successful SEO campaign and achieve higher rankings with ease. The survival chances of the website will be minimized if you don’t optimize it in the right way. Above all, make sure that your off – page SEO combines well with the on-page SEO and technical SEO. The interception of these three processes will give you the best possible outcome.

Categories
Blogging Copywriting On-Page SEO Organic Traffic

10 Easy Steps To Writing A Great Blog Post

Simple Steps To Writing an Excellent Blog Post

Are you planning to set up a blog for your business? Do you need to write blog posts that attract your target audience? If yes, this article is designed for you. Here are the 10 actionable steps that will help you create an excellent blog post that your audience will like and share;

1. Select a topic

Before you start writing a blog post, you need to decide on the topic that you want to write about. It is advisable that you choose a topic that you are passionate about and will enjoy to write it. Selecting a topic that you are passionate about will make writing even much easier.

2. Understand the Needs of Your Audience

You need to understand the kind of audience that will read your blog post. This will help you to craft a blog post that speaks their language and addresses their needs. This will make it possible for you to connect with your audience. You need to think about your target audience demographics including their age, personality traits, marital and education status.

3. Create a Working Title

Choose a title that resonates with your topic. It should convey a rough idea of what your topic is
all about.

4. Arrange the Content

Divide your content into various sections and give every section a heading. The heading should describe what the entire section is about. Make sure that each section educates your readers on a specific issue. As you write the headings, it is advisable that you add keynotes to be discussed in your posts. These notes will help you write the main post later on.

5. Write Your Intro

Your introduction is very crucial. It grabs the attention of your audience and keeps them hooked to reading your entire post. You need to capture the interest of your audience within the first few lines of your introduction. You must explain how your post will help to solve their problems.

6. The First Draft

Time to write your post has come! Go through the notes and heading you had made previously and expand on them. Don’t worry about grammar and spelling mistakes right now. Remember that
writing a blog post is not like doing a thesis paper. Always write blog posts in a friendly and personal tone and try to connect with your readers as much as possible.

7. Review

Read through your post and make notes about things that you will revisit later. Make sure that your post flows naturally from start to the end. Ensure that you have discussed all the major points in your blog post.

8. Tidy Up

Proofread your work keenly to spot any spelling or grammar mistakes and correct them instantly.
Remember that you need to give your readers an excellent first impression.

9. Optimize Your Content for On-Page SEO

There is no point in writing an excellent blog post yet no one will see it online. Make sure that your page is optimized for major search engines like Google, Bing etc. Follow the best On-page SEO practices to ensure that your post is seen online. Offer high-quality content to your readers while adding the primary keywords to the headers.

10. Add a Call-to-Action (CTA)

Once your audience has finished reading your excellent blog post, try to encourage them to take action. For example you may request them to sign up for your newsletter or subscribe to your mailing list.