Why SEO Is Better Than PPC For Plumbers

SEO

The debate continues: Which is better, SEO or PPC? More users trust SEO search listings over PPC listings. Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search […]

How To Grow Your Plumbing Business With Facebook Advertising

Attract The Right Clients, Increase The Visibility Of Your Business Online And Stand Out From The Competition With Facebook Ads For Plumbers. Finding new clients is much different than it was three decades ago. Conventional marketing strategies such as Yellow pages ads are long gone, and you won’t have much success with printed business cards […]

5 Plumbing + HVAC Ads Hacks That Will Help Your Business Book More Jobs

5 Plumbing + HVAC Ads Hacks That Will Help Your Business Book More Jobs

How does your plumbing + HVAC business stand out in a very competitive market? Plumbing + HVAC ads cannot merely depend on providing the lowest quote for a project. Competition based on price is a battle that no plumbing + HVAC company wins. With so many options available, clients are more concerned about the value […]

Tips The Help You Get More From Facebook Ads

Tips The Help You Get More From Facebook Ads

facebook ad library Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As […]

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are  rewarding if done well. This is because of the flexibility that  […]

Improve Your PPC Strategies by Bidding on Competitors Keywords

Improve Your PPC Strategies by Bidding on Competitors Keywords

Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print) from that of your competitors. The search engines are very different from legacy media as most of your ads […]

The Types Of Content That Really Works With Your PPC Campaigns

The Types Of Content That Really Works With Your PPC Campaigns

What Type Of Info Really Sells Your PPC Audience? When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s […]

6 Things You Could Be Doing Wrong in Your PPC Campaign

6 Things You Could Be Doing Wrong in Your PPC Campaign

Having problems with your PPC campaign? Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign. Plus, you could be making any of these 8 mistakes, listed below: No Solid Goal Or […]

Pros and Cons of Using PPC Advertising as a Marketing Strategy

Pros and Cons of Using PPC Advertising as a Marketing Strategy

With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising methods used by both small and big businesses currently is PPC advertising. PPC stands for pay-per-click advertising, and […]

Top 7 Benefits of PPC Advertising for Small Businesses

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you […]