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Is Plumbing SEO Worth it for Small Businesses?

Yes.

Here is the reason.

Plumbing SEO will help your business appear at the top of organic search results when homeowners look for services like yours online. Ranking higher on search engines like Google or Bing drives more potential customers to your plumbing website. A great plumber website converts those leads to loyal paying customers.

However, getting your plumbing company website to show up higher within the search engine result pages doesn’t occur overnight. Instead, earning the coveted spot within the first page of Google or Bing search results is an accumulation of a vibrant search engine optimization(SEO) strategy. Our SEO services for plumbers can help your website leverage every benefit to obtain new customers and leads. Simply put, plumber SEO drives revenue growth. Without further ado, let us dive into our post.

What is Plumbing SEO?

Plumbing SEO

Search engine optimization is the process of executing and implementing multiple internet marketing strategies in order to increase your plumbing website’s rank within the search engine result pages for business-related keywords. When homeowners near you perform a search about plumbing services using a search engine like Google or Bing, you definitely want your website to appear on page one.

While SEO is a great online marketing tool for any plumber to invest in, there is a need to tailor your plumber SEO process to your industry, as every company is unique! This is true for plumbing contractors since their livelihood is pegged on being discovered by new clients.

How Does Plumbing SEO Work?

SEO contains multiple actions, strategies, and best practices

SEO has everything to do with quality and quantity. It contains multiple actions, strategies, and best practices, all of which have a primary goal of enhancing your site’s position in search engines which is why it is known as search engine optimization.

There are two types of plumber SEO: off-page and on-page. On-page plumbing SEO is comprised of anything you can regulate on your website to skyrocket your organic rankings. This denotes things like header text, site speed, keyword presence, and more. On the flip side, off-page SEO for plumbers contains anything done on other sites that may impact your ranking. Generally, this refers to links.

Here are some important elements of SEO that plumbers should pay attention to:

  • Keyword Research and Analysis

Keyword

Keywords are phrases and words that prospects or clients use to find your plumbing company website or services online. Your plumbing business can use them to connect with prospects who are searching for your services.

When performing the crucial steps of keyword research, it’s crucial to look for terms that have high search volume and low competition. This will help your plumbing website rank higher on the search engine results pages. In addition, you should also utilize keywords to optimize all your URLs, titles, and other off-page SEO elements.

  • Plumbing SEO Content

SEO Content

Content is an important element of SEO since it’s the vehicle you utilize to engage and reach the target market. Understanding your angle and crafting content that resonates is essential. Your plumbing content must be interesting, shareable, and interesting. Plumbing SEO content comes in several forms, including:

  1. Web page content
  2. Videos
  3.  Blogs
  4. Infographics
  5. Podcasts
  6. How-to guides
  7. E-books and whitepapers
  8. Social media posts

Descriptive and valuable content that positions you as a plumbing expert, helps prospects learn more about your company, and explains your service offerings are important for your plumbing SEO plan.

  • Off-Page SEO

Off-page plumbing SEO

Off-page plumbing SEO refers to external optimization practices that occur away from your website rather than on it.

The main strategy used for off-page SEO is building backlinks because quality backlinks to your website from external websites show Google that your site is high-quality and valuable, which assists to establish authority.

Several tactics are used in building backlinks, and some of the best practices include guest blogging, creating lots of infographics, and utilizing influencer marketing in your content.

  • Local SEO

If you are a plumbing contractor working in this geographical area, you want your company to appear on this list.

Search engine optimization aims to ensure your plumbing brand is visible online for any specific keywords. On the flip side, local SEO focuses on promoting your plumbing services within your local geographical area, which is particularly beneficial for plumbing contractors who want to outrank their rivals in the search results for their local market.

For plumbing keyword searches that mention particular markets, Google will display a list of plumbers that offer those services. For instance, see the Google Map pack for a keyword search “plumbers in Murfreesboro.”

If you are a plumbing contractor working in this geographical area, you want your company to appear on this list. Local plumbing SEO strategies can assist you to get there.

  • Optimize Your Google Business Profile

Google Business Profile

For plumbers with a local target market, Google Business Profiles are especially important.

Why?

  1. Google Business Profile is one of the most crucial ranking factors for local plumbing businesses.
  2. As one of the most prominent listings for your company name, address, and phone number, your Google Business Profile is a miniature homepage, an initial impression of your company that is visible to prospects.

6 Reasons Why Your Small  Business Absolutely Needs Professional  Plumbing SEO Services

Search engine optimization is important if you want to create long-term brand awareness, earn more revenue, and expand your target market. Let’s examine the 10 benefits of SEO for your plumbing company and how you can achieve them.

1. Get a Consistent Stream of Leads Every Month

Lead generation

If your phone is not ringing as it should, then you could be wasting your chance of making more money. Lead generation is the initial step towards booking jobs and getting paid, so you should increase the number of calls you are obtaining from potential clients. With Blackstorm’s proven process for plumber SEO optimization, you can stop wishing the phone would ring and concentrate on doing the work you enjoy.

2. Gain a Competitive Advantage Over Other Plumbers in your Service Area

Competition

Your competitors are already using plumber SEO- and each time their SEO plan is successful, they obtain a new opportunity to generate new revenue that your business could have snatched. The only way to remain competitive as a plumber is to utilize a superior process and partner with specialists who know your plumbing industry better. Blackstorm Design + Marketing has the right plan, developed over years of working on SEO for plumbers, to leave your competition begging for mercy.

3. Plumbing SEO Helps You Rank Higher in Local Searches

local SEO

Local searches like “plumber near me” is becoming more predominant. And more than 80% of local searches done on mobile typically lead to conversions. Local SEO strategies can assist you in attracting these prospects who are typically ready to book jobs. The initial step towards getting started with local SEO for plumbers is creating and optimizing a Google Business profile. Optimize your profile by making sure that it contains an accurate NAP citation (Name, Address, and Phone Number). In addition, make sure that you optimize your profile for voice search, which implies writing informative, compelling content in a conversational tone that addresses common queries and offers answers to searchers’ problems. Other steps include using local plumbing keywords and creating profiles in local business directories online.

4. SEO Supports Content Marketing

Content Marketing

Plumbing SEO and authentic content work hand in hand. By creating informative content for your site visitors, including videos, images, and text, your plumbing website will rank higher on the search engine result pages. But SEO for plumbers can support your content marketing efforts too. However, make sure that your content is of high quality and optimized for plumbing keywords you want to rank for, and since Google loves freshness, update your content as regularly as possible.

5. SEO Maximizes Your Plumbing PPC Campaigns

Pay Per Click

Plumbing paid marketing strategies and SEO(unpaid) work well together. PPC helps your plumbing website appear at top of paid search results, while SEO does the same thing organically. Having the two results appear at the top of the search engine results page boosts your business’s credibility and proves that you are not throwing money at advertising to be on top. You can use plumbing SEO to maximize your PPC campaigns-for instance, a page that ranks higher may do better even better if you utilize it as part of PPC advertising, particularly if the search term has a low cost-per-click.

6. Increased Brand Awareness

Brand Awareness

The obvious advantage of increased brand awareness is more customers, but it goes above that. When a prospect asks their neighbor or a friend who they recommend for a plumber, you want your name to pop up in their head. Increasing awareness of your plumbing brand through SEO practices helps local clients who are just starting the process of looking for plumbing services to find and remember you-and when it comes to making a hiring decision, you will be the one they come to.

Blackstorm Design + Marketing’s SEO for Plumbers Strategy

A simple, cookie-cutter approach is not as effective as a proven process customized to your line of work. That’s why Blackstorm Design + Marketing focuses mainly on a plumber SEO strategy that we have refined over the years working with plumbing contractors like you.

  • Comprehensive Research

perform in-depth keyword research to optimize your business for high-value keywords

Most plumbing marketing agencies know the fundamentals of ranking crucial keywords in your industry, when a prospect types in a keyword that relates to the plumbing services you offer, generally, your plumbing website and details will appear to respond to their query. But there is more to it than that. At Blackstorm Design + Marketing, our plumbing SEO specialists perform in-depth keyword research to optimize your business for high-value keywords specifically to make sure that you are getting attention from your target audience, prospects who require your services and are ready to hire you.

  • Engaging SEO Content

inform and impress your new customers when reaching your plumbing website

Posting informative and relevant content on your plumbing website, such as blog posts that are search engine optimized and localized for the kinds of plumbing services you offer, proves to Google that your website is an authority in those areas and that prospects or clients will be interested in booking jobs with you. Blackstorm Design + Marketing optimizes and helps create content that will not only rank your business higher on Google but will inform and impress your new customers when reaching your plumbing website.

  • Link Building

build quality links

When other plumbing industry sites link to your website, Google considers that as a vote of confidence towards the authenticity and trustworthiness of your website content. Instead of trying to accumulate low-quality links from anywhere, Blackstorm Design + Marketing utilizes white hat plumbing SEO outreach techniques to build quality links from authoritative websites that will skyrocket your rankings organically but also drive organic traffic to your site.

  • Google Business Profile Management

GBP

Since Google Business Profile (formerly known as Google My Business) launched in 2014, it has grown to become an important tool for plumbing contractors. It may appear simple on the ground, but it requires ongoing support and expertise to keep your GBP listing operational in order to generate a consistent stream of leads. At Blackstorm Design + Marketing, we will optimize your profile, refresh it occasionally with new content, special offers and respond to reviews to give customers confidence in your plumbing services and reputation.

  • Business Directory and Listing Optimization

business listing

Online business directories are another crucial way to improve the visibility of your plumbing website and get it to rank higher when a prospect or client conducts a search query for plumbing services. Some online listings may be just the company name, URL, and phone number, while others are comprised of extensive information. Blackstorm Design + Marketing will create, review and optimize a business listing for every relevant online directory that pertains to your plumbing industry.

Benefits of Working with Blackstorm Design + Marketing for Plumbing SEO

There are lots of SEO agencies out there, but Blackstorm Design + Marketing is the right SEO company for plumbers. We don’t just specialize in plumbing SEO; we are focused on marketing your business on the internet. Our tested and proven plumber marketing strategies will get you where you wish to be and help your plumbing company grow, just like we have done for dozens of other plumbing contractors in your industry.

  • We Work with Home Service Contractors

Home Service Contractors

When you require a complex project to be handled efficiently and effectively, you need a specialist with direct experience in your industry. Blackstorm Design + Marketing offers SEO services for home service contractors and their franchises only. That implies we are experienced and knowledgeable about what plumbers do and how they do it, and we understand what your prospects or clients are searching for. Our plumbing SEO customers frequently recommend us to others in their industry when they achieve great results for themselves.

  • You are our Only Customer in Your Service Area

Client

How can a plumbing SEO agency purport to have your best interest at heart if they are also working with other plumbers in the area? Any effort they put to improve your competitor’s local search ranking adversely affects your plumbing marketing strategy. At Blackstorm Design + Marketing, you can rest assured that we will only partner with one customer in your service area and industry that’s you. If your competitor attempts to sign up for our SEO services, we will instantly turn them away so we can focus exclusively on your plumbing company’s success.

  • Realize Clear, Measurable Results

plumbing SEO agency purport to have your best interest at heart

It can sometimes be challenging to understand if you are seeing an increase in the number of leads courtesy of your plumbing SEO efforts or because of some other factor. With Blackstorm Design + Marketing, you never have to fret, we offer regular, comprehensive, transparent reports that clearly shows your Return on Investment (ROI) you are obtaining from our services. That includes a GPS that shows how your business is ranking on each part of your entire service area. Google Analytics is a good starting point, but the details we offer goes more in-depth so that you can get to understand what is working and what isn’t.

  • Work Directly with Internet Marketing Specialists

Internet Marketing Specialists

When you call Blackstorm Design + Marketing for help or information, you won’t have to talk with an outsourced support desk assistant or a sales representative. Instead, you will have direct access to local internet marketing experts like PPC professionals and SEO specialists who will respond to your requests promptly and answer any questions you may have. You can depend on us to offer you any assistance you require to make the most of your plumber SEO strategy.

Frequently Asked Questions About SEO for Plumbers

questions

What are the four types of plumbing SEO?

  1. On-page SEO refers to the process of optimizing the content on your plumbing website.
  2.  Off-Page SEO denotes any optimization that occurs outside your plumber site including building high-quality backlinks, improving your site speed, and more.
  3. Local SEO
  4. Technical plumbing SEO

How Long does plumber SEO take?

This is a hard question since in a sense SEO work is never done-it is a cumulative process, so the longer the time, the better results you will get. It is not yet complete once you attain the coveted top spot since it takes effort to maintain your rankings at the same spot. That said, if you are figuring out how long it will be until you begin seeing a noticeable spike, this will be after about three to six months.

Can You Guarantee That I will rank #1 on Google for plumbing services?

No, we cannot-and any plumbing SEO agency that claims otherwise is lying to you. A #1 Google search rank can never be guaranteed since there are numerous factors, and Google is constantly updating its algorithms. Your ability to rank on the coveted spot is influenced by the keywords you are trying to rank for, your competitor’s online footprint, and your current rank amongst other factors. But, we are confident that we can skyrocket your rankings and make a significant contribution to your plumbing business success.

Choose Blackstorm Design + Marketing as Your Trusted Plumbing SEO Partner

Plumbing SEO Partner

If you are searching for an agency to assist your plumbing company gets to the top of Google search rankings, why not give Blackstorm Design + Marketing a call? With hundreds of satisfied home service contractors under our belt, our search engine optimization skills have proven to assist plumbing contractors like you find success online.

Ready to take your plumbing company to the next level? We got a good strategy for you! Schedule a free discovery call with Blackstorm Design + Marketing to learn more about customized SEO strategy to boost your search engine rankings and grow your plumbing company today.

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Tips That Can Make or Break Your Plumbing Business’ Online Reputation

Do you know what prospects or clients say or think about your plumbing business?

Whether you have been in the plumbing industry for a while or a new brand just launching your services, it is important to listen to what people say about your business (either offline or online). Every plumbing company should have an online reputation management strategy to carefully monitor how other people perceive your brand. However, you cannot develop a strong plumbing brand overnight.

Creating a good plumbing reputation requires time and effort, sometimes taking several months or even years to build. On the flip side, even if you offer the best plumbing service in town, one negative review can demolish your good reputation instantly. Negative reviews or comments can spread fast like wildfire, and it is crucial to create a plan to react quickly to solve your client’s problem.

This post will help you know how to manage your plumbing brand’s reputation so you understand what people are saying about your business, including the bad, ugly and good. We will also discuss how to set your brand management crisis strategy for your company so you can react quickly to address any problem.

A good online reputation means clients trust you and the services you provide. Thus, they feel more comfortable booking jobs with your plumbing company, even though they have other plumbers around. Without further ado, let us dive into our post.

What is  Online Reputation Management for plumbers?

Reputation Management

Simply put, plumbing reputation management is the process of improving and controlling how your business is perceived by the public online or offline. It is increasingly becoming hard for plumbers to safeguard their own image online. Social media allows every Tom, Dick, and Harry to say anything about your brand, and it feels like there is nothing you can do about it.

But there is!

There are even experienced plumbing reputation management agencies, like Blackstorm Design +Marketing, whom you can pay to handle this for you.

In broader terms, online reputation management for plumbers comprises three core principles:

  • Maintaining and creating a consistent, public personal of your business or brand.
  • Analyzing and responding to client’s feedback
  • Subduing negative plumbing brand crises.

How does Online Reputation Management for Plumbers Work?

Plumbing company reputation management

Two keys to any online reputation management strategy for plumbers. Plumbing company reputation management typically consists of the following tactics including the two main ones:

  • Monitor: Know what influencers, customers, and competitors say about your plumbing brand.
  • Respond: Take proactive measures to build a positive brand identity, and improve what prospects or clients say about your plumbing business.

Are you already doing this in your plumbing company? There is a likelihood you are not. We are going to discuss every aspect of managing the online reputation management of your plumbing company.

Here we go!

Tip #1: Monitor Your Online Reputation

managing your online reputation

The first step toward managing your online reputation is the most important. Without this, you cannot attain the rest. The idea here is based on the premise that you first hear what people say about you and then respond.

So, you first need to listen carefully.

What you monitor depends on where your plumbing business is present online. Do people talk about your plumbing brand on social media, on forums, or on review websites like Yelp or HomeAdvisor?

By researching the perception of your plumbing business on social media platforms, you will be able to identify the problematic aspects of your brand and improve them accordingly.

Tip #2: Develop a Response Plan

Reputation Management for Plumbers

It is all good to understand what is being said about your plumbing brand online. In fact, it’s important. But how you are going to enhance your online reputation will be courtesy of the action you are going to take and the steps you take.

Nowadays, prospects or clients look at your online presence before they decide if they want to book a job with you. And among the most important parts of your online presence are user-generated reviews and your responses to those reviews.

Follow these crucial tips for creating a response plan:

  1. Engage: Deciding to focus on your online presence is the initial step in making your online presence work for your plumbing company. Claim all of your plumbing company pages and turn notifications on so you are aware when clients are talking about your brand or sharing their experiences.
  2. Be Prepared to Respond: Regardless of whether you agree with an online review or not, having a response plan implies you will respond to every review no matter what. Responding to a review doesn’t have to be a back and forth conversation between your plumbing business and the reviewer, but rather show off your best customer service practices to all future clients. Keep your response short, thank them for their feedback, and then take your conversation offline.
  3. Be open to feedback: Having a strategy in place for responding to online reviews implies that you need to be open to gleaning learnings or insights from your clients who share their experiences online, negative or positive.
  4. Usually, Take the High Road: Your response is a reflection of your plumbing company. The only worse problem than getting a bad review is pairing it with a heated or aggressive response. Use your feedback as a plumbing business owner to remain professional and respectful.

Tip #3: Handle Negative Reviews Delicately

Negative Reviews

What do you normally do when you get that one-star review rating? You can be tempted to brush it off or assume that it never happened and wish that it gets buried in the sea of happy clients.

But you can’t just ignore negative reviews. They are public and remain online probably forever.

Responding to online reviews allows you to clear the air. A recent study found out that over 80% of unhappy clients were worn out with the right response.

So what is the right strategy?

Respond in a friendly, polite, and professional manner.

Tip#4: Build on the Positives

Positive reviews

Just as you should not ignore negative reviews, it pays to respond to positive reviews or comments. These are the reviews that actually improve your online reputation. Not only will you reward clients for saying nice things, but you will also motivate others to do the same.

So that’s simple. You appreciate clients for their kind reviews and hope they share your feedback with their network. But how can your plumbing business even generate more positive reviews?

  • Manage your online profiles actively: By managing your online review platforms like Yelp, Thumbtack, and HomeAdvisor you send signals to prospects or clients that you are responsible and trustworthy.
  • Simply ask for reviews: More than 70% of clients will leave a review if requested. Besides, most people will have a positive impression of a business that cares about the quality of the plumbing services they offer. So simply requesting reviews can enhance the customer’s sentiment toward a plumbing contractor.

Tip# 5: Monitor Your Results

Monitoring online reputation management

The last step is actually to implement changes you have committed yourself to. Did you provide a client with a discount as an apology for poor service? You are investing in online reputation management because you want to safeguard it. More likely, you want to enhance it. So you need to monitor whether it’s working. If it’s not generating desired results, then you need to partner with an experienced reputation management agency like Blackstorm Design + Marketing.

Get Started with Plumbing Reputation Management Services from Blackstorm Design + Marketing Today

Online Reputation Management Services

When it comes to finding innovative and new ways to install plumbing systems, prospects or clients only go to reliable plumbers they can trust. At Blackstorm Design + Marketing, we amplify the success stories of your former customers by sharing that with the internet, thus improving your credibility and trust to the top of the search engine results pages.

Leverage Blackstorm Design + Marketing plumbing marketing strategies to expand your client base. Regarding online reputation, we work to:

Get Your plumbing company noticed

Secure Online Reputation

With all the cutthroat competition out there, it is crucial to stand out from other plumbers online. Blackstorm Design + Marketing reputation management professionals dig in and identify what makes your plumbing company superior to others by displaying board certifications, success stories, and credentials-then doing what it takes to obtain those 5-star reviews to the top of the search engine results.

Emphasize Testimonials

Testimonials

Homeowners want to find a plumber that is going to fix their pipes efficiently and quickly, so they regularly refer to friends, family, and online reviews for recommendations to identify which plumber is appropriate for them. So, we ensure that the highest number of positive reviews are boosted to the top of the search engine results so that your prospects can make an informed choice about who they will probably connect with and trust.

Showcase Your Attributes

keep your brand message consistent across all platforms

Through content generation, PPC, social media, and web design, we promote what makes your plumbing company stand out and keep your brand message consistent across all platforms so that your customers can be assured that they might have an educated decision in getting the assistance they require.

Establish Trust

Businessmen shaking hands

Along with finding the right online review websites to promote your plumbing brand and creating regular messaging for your website and search engines, Blackstorm Design + Marketing reputation management professionals look at your social media platforms to see where we can prove to your followers that you an authority in your industry.

Put Trustworthy Sources at the top

After finding your glowing reviews, success stories, and reputable colleagues, our reputation management experts work tirelessly to get that information to the first page of the search engine results page by utilizing it in advertising, SEO content, and website creation efforts.

SEO services

Schedule a free discovery call with Blackstorm Design + Marketing to learn how our experts can help your plumbing company improve its reputation online today.

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15 Plumbing Marketing Ideas, Strategies, and Tricks to Grow Your Business

As a plumber, you need to find new ways to reach new clients and stay on top of mind for prospects or clients who need your plumbing services.

Unfortunately, an ordinary plumbing contractor has a difficult time coming up with plumber marketing ideas. In fact, some of the plumbers are too busy servicing clients and running their businesses to think about plumbing marketing ideas. Marketing is one of those things that you don’t realize you require until your business bank account runs dry.

But on top of managing a team and running your plumbing business, you also need to develop a clever way to market your plumbing services and get your company on potential clients’ radar.

Successful plumber marketing demands that you manage your offline and online reputation using a mix of conventional and online marketing channels.

While there is no one-size-fits-all plumbing marketing hack to help attract clients simultaneously, there are several marketing tactics and ideas to assist you in reaching the right potential client when they need your plumbing services.

Whether you are a novice in marketing or require some fresh perspective on how to advertise your plumbing company, this post is designed for you.

We have compiled 15 surefire tips to include your plumber marketing strategy to win more service appointments and grow your plumbing business.

Online Marketing Ideas to Grow Your Plumbing Business

Ideas

1. Get a Professional & Responsive Plumbing Website

Responsive website

In most cases, when a homeowner requires a plumber, they need one fast. For many of your potential clients, that implies grabbing their smartphone and looking for nearby plumbing contractors online. So, it is extremely important that your plumbing website is mobile-friendly and displays correctly on mobile screens of all sizes.  

Without a responsive plumbing website design, your prospects won’t be able to navigate or read your plumbing website-which implies they will leave and click on another Google search result instead.

Getting a well-designed plumbing website will no doubt help your plumbing marketing in multiple ways.

The first thing you should do as a plumbing business owner nowadays is to obtain an appealing website that will help attract more potential clients. Plumbers don’t have a website because of a lack of resources, knowledge, and cost.

The good news is that Blackstorm Design + Marketing team can design a professional, responsive website for your plumbing services. You should avoid putting inaccurate information on your plumbing websites like your email address, phone number, and location.

The secret here is to keep your plumbing website design clean, simple, and direct to the point so that potential clients can find your details easily. Here are the important elements to include in your plumbing website design:

  •       A Professional logo and name
  •       Your Unique selling point
  •       Your correct phone number
  •       List of plumbing services you can provide
  •       A comprehensive contact information
  •       Accreditation and awards
  •       Testimonials/reviews from your clients
  •       Photos of your crew performing some plumbing tasks

If designing or redesigning a plumbing website is something you can’t handle on your own, hire a professional plumbing website design agency to get your project done.

2. Claim, Verify, and Optimize Your Google My Business Listing

Google My Business

If you want to make it easy for potential clients to find more information about your plumbing company on the web, begin by claiming your Google My Business listing. Once Google verifies that you are the plumbing company owner, you can update and manage the information, photos, and contact details that appear on the search results pages.

Claiming, verifying, and optimizing your Google My Business profile can help potential clients find your plumbing services on Google. Your Google My Business listing gives browsers a snapshot of your services and business including service area, logo, client reviews, photos, and operating hours.

3. Submit to Local Directories

Plumbing being a local service company, your prospects are going to find your services via local business listings, and that’s why getting listed in online local directories is crucial. Conventional directories like Yellow Pages are slowly becoming obsolete.

Homeowners have changed the way they look for plumbing businesses; they depend more on trusted online directories. Adding your plumbing company to these online directories will establish trust and boost your chances of getting found by your customers.

To market your plumbing company, having a vibrant online presence is no doubt something you should incorporate into your plumber marketing strategy.

Search engines like Google are the initial place prospects or clients go to when they are in need of emergency plumbing services. Your aim is to make your plumbing business occupy the coveted first-page rankings every time a prospect searches for plumbing services.

Some of the most common online listing business directories are:

4. Make it Easy for Prospects or Clients to Find Your Plumbing Business Through Search Engine Optimization

Search Engine Optimization

What is the initial thing a homeowner does when they want to find a plumber near them? They turn to Google.

SEO is one of the most crucial parts of your plumbing marketing strategy. If your business ranks at the top of the Google search queries, you will obtain more plumbing clients. If you don’t have a good search engine results page visibility, you will lose tons of potential customers to your competitors.

So, how can your plumbing website rise to the top of organic search results? Here are a few plumbing SEO best practices that you can use in your plumbing website:

  • Optimize your site for the right kind of keywords: You need to know what plumbing keywords are crucial for your plumbing business (i.e., the search terms that your potential clients are typing into search engines like Bing or Google) and apply them to your plumbing website. For example, you could include a 24-hour plumber in Murfreesboro on your site instead of just a “plumbing contractor based in Murfreesboro”. If you concentrate on finding the right keywords and optimize your site for them, you will get great organic rankings on Google or Bing for keywords that are related to your plumbing business.
  • Incorporate Local Keywords: Plumbing is a local service business, so you need to ensure that your site is optimized for geo-specific keywords. Don’t just write 24-hour plumber services on your website’s homepage. Instead, write “Murfreesboro’s most reliable plumber services”. The more location-specific keywords you use, the better.
  •  Optimize your Google My Business Listing:  We have already tackled this, but let’s emphasize how crucial this is. Here is a quick illustration of how crucial your GMB listing can be for your plumbing SEO efforts. If your listing is correctly set up for your location, then you can show up in the near me searches like this one.
  • Improve Your Authority Online by obtaining backlinks from other reputable sites, blogging, and posting useful, informative plumbing content regularly.
  • Get Your Plumbing On-page SEO right: Besides posting great content for your plumbing business, you should also remember things like optimizing your meta tags, image alt tags, and page titles for the right plumbing keywords.

How do you identify the Right Keywords for Plumbing SEO?

To win the organic search results, you will need to understand which keywords are most crucial for your plumbing business. You are no doubt wondering how to achieve this, right?

There are tons of great SEO tools to help you do comprehensive keyword research for your plumbing company. These tools include Moz, Ahrefs, Ubbersuggest, and Google Keyword Planner, to mention but a few. Make sure that you select keywords that have the correct user intent. For example, you don’t want to rank for online plumbing courses if that’s not what you provide.

5. Use Reputation Management to Get More Positive Reviews Online

Reputation Management

Online reviews are a crucial part of your plumbing business.

If a prospect or client hasn’t used your plumbing services before, they will depend on online reviews to obtain an insight into partnering with your business. Reviews are a form of marketing for your plumbing business, so you must include online review management in your plumbing advertising strategy.

To get started with this plumber advertising plan, you will want to collect all the platforms where homeowners leave online reviews about your company. Such places include Angie’s List, Yelp, Google My Business, and more.

Once you have established these platforms, monitor the reviews that show up on these pages. Realistically, you don’t want to eliminate negative reviews. If you had a review profile with only five stars, people would be skeptical or suspicious about your plumbing business.

Web visitors expect to see both negative and positive reviews. They pay attention to what people say about your plumbing company, but they also want to see your reaction to negative reviews.

If you want to understand how to scale your plumbing company, focus on managing your online reputation.

Monitor online plumbing reviews on platforms such as Angie’s List and Google My Business. They respond to all these reviews, regardless of whether they are negative or positive.

When responding to reviews, always try to keep your answers professional. If someone leaves you an awesome positive review, then appreciate them for their feedback. In the case of a less-than-stellar review, try to solve the respondent’s problem and encourage them to contact your plumbing company for further assistance.

Online reputation management will assist you to market your plumbing services better to future clients. It helps show your plumbing business in a positive light and encourages more prospects to return to your team.

6. Use Paid Advertising to Market Your Plumbing Services Online

Paid Advertising

This is a kind of a plumber marketing model used to promote a plumbing service company online. Where you run paid ads on Google or Bing, and the advertiser (in this case, a plumbing company) pays a fee when a prospect clicks on that ad and finally visits your plumbing website.

Paid ads bring in huge traffic and boost the exposure of your company. The major benefit of this search engine marketing tactic (compared to conventional plumbing advertising strategies) is that you will only pay when a visitor clicks on the plumbing ad you run.

Pay-Per-Click (PPC) advertising is one of the best forms of plumber marketing. PPC ads show up above the organic search results, above organic listings, and local plumbing SEO 3-packs. They are tagged with the phrase “ad” to show that it’s paid content.

PPC ads play a major role in helping plumbing contractors get more conversions, and ad clickers are more likely to schedule plumbing service appointments than organic visitors. If you have not included PPC ads as part of your plumbing marketing strategy, then you are missing a huge opportunity to scale your business.

This plumbing advertising idea begins with selecting the right keywords.

Right plumbing keywords make your ad show up in the relevant search results. Long-tail keywords, which contain more than three words, generate great results for your PPC ad since they drive leads interested in your plumbing services and cost less due to their low level of competition.

Once you have selected your keywords, you can go ahead and bid for the placing of your ad. You will be required to set a maximum bid, which is the amount that you want to spend when someone clicks on your ad. The amount is flexible and can be altered.

Your quality score and the maximum bid will play a huge role in your plumbing ad’s placement. Once your ad is placed, you will kickstart your campaign and begin getting leads interested in your plumbing services online.

One of the most effective plumbing marketing ideas for scaling your company online is PPC ads. These ads will assist you to show up in relevant search results before qualified leads. It is a great strategy for getting more quality leads for your plumbing company.

7. Understand the Modern Customer’s Journey to Market Your Plumbing Business Effectively Online

Customer journey

The conventional client journey has evolved dramatically over the years, with the internet changing the way customers purchase services or products. Plumbing brands should get into the minds of their clients to understand how to create awesome experiences for them. Understanding what your clients need and want from you can assist you in deciding which plumbing services to market, when and how to communicate, and the specific information to share to help them make informed decisions. A customer journey map organizes this process so that you can decide how to assist clients at every touchpoint.

The online client journey describes a consumer’s path throughout all services, brand, and business touchpoints that help in making decisions. This process is known as a journey because customers typically look at a plumbing service company or brand several times before deciding to take action.

Traditionally, the client’s journey was linear and was typically driven by your sales representative. Consumers entered at the top of the sales funnel and followed a linear, preset, predictable path before leaving at the bottom (after they have booked a job).

Courtesy of how easily accessible information is in this internet age, that’s not true anymore. The modern customer engages in a looping journey, full of turns and twists, as they follow a personalized path when outsourcing a local plumber.

The stages of the modern customer journey are synonymous to the old framework and operate like this:

  • Awareness
  • Consideration, along with the Discovery and Research Loop
  • Decision or Purchase
  • Post-purchase experience and the Loyalty Loop

Let us break down every phase with a real-world illustration. Pretend our client is James, a married, 40-year-old homeowner with two small kids.

  •  It is 8:30 am, and James’s shower won’t switch on- Awareness
  •  James takes his phone and uses voice search to search “shower not turning on”-Consideration
  • James skims through two blogs that show potential reasons why a shower won’t turn on-Consideration
  •  James watches a Youtube video from a local plumbing business on repairing the shower valve- Consideration
  •  James, finally he is better to leave it to a plumber and Googles “plumbing contractor near me”- Discovery and Research Loop
  • James realizes that he is getting late to work, so he quickly looks at the top three plumbing contractors on the search engine result pages and sees the one whose Youtube video he watched. He realizes that the company has a 4.8-star rating and an online booking feature, so he schedules an appointment online for an evening that day.
  • After his shower is repaired, James raves about the plumber on social media, and after he is prompted from an email, he leaves a review on Google My Business listing –Loyalty Loop.
  •  James water pipes burst following a deep freeze that occurred later in the year. He saw an email newsletter from the plumber he hired to fix his shower. The email discusses what you need to do when pipes burst in your home, so he follows a shortened customer’s journey and requests for an appointment Online-Awareness, Consideration, decision/closing, and loyalty loop.

If you want more booked jobs, plumbing leads, and repeat clients, you need to connect with prospects or clients at every phase of the modern buyer’s journey.

8. Remind Clients About Your Plumbing Services with Email Marketing

Email Marketing

If you want to expand your business, begin using plumber marketing strategies that help you to get new leads. One of the most effective plumbing marketing ideas for scaling your business is to develop a client referral strategy via email marketing.

Email marketing can be the most effective way to keep your company top-of-mind for clients who may require your plumbing services down the road.

To make this internet marketing plan work for your plumbing company, consider the specific calls to action (CTAs) or topics that will resonate with your target audience.

For example:

  • Remind clients of recommended/ required maintenance (such as tips on how to maintain a plumbing system)
  • Share helpful plumbing tips to boost your brand loyalty (e.g., signs of a broken water heater)
  • Provide seasonal reminders to assist clients in keeping their plumbing systems running smoothly (like simple ways to prevent a burst pipe in winter)

9. Use Social Media Advertising to Connect with Leads

Social Media Advertising

Developing a social media advertising strategy is your best shot if you are searching for plumbing marketing ideas. Social media platforms are nowadays prevalent and get a lot of engagement from users. It is a great opportunity for your business to connect with your target audience and share helpful content.

To scale your plumbing company via social media, you must begin by selecting the right platforms. These social media platforms include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can include a combination of these two platforms with your plumbing social media advertising strategy. You will want to select your networks depending on your target market and the social media platforms they frequent most.

Once you have chosen your platforms, you need to start posting content. The kind of content will depend on your network. Some platforms provide a variety of formats for content, while others are generally specific.

By investing your money and time into social media advertising, you can increase your trust among clients, build loyalty and increase brand awareness, get more leads and convert them into paying clients,

But what type of content can plumbers share on social media? Here are some of the things that you can post on social media:

  • Post DIY videos to help your clients out: Homeowners are likely to trust your plumbing business more because of your transparency. And still, there are several things that those homeowners can’t do on their own. When they have a huge plumbing emergency, it’s likely that they will call your plumbing business.
  • Offer Special coupons and deals just for your social media followers. Create special offers for your audience in exchange for your email. Emails are like gold for any plumbing business since they will contact that customer in the future.
  • Run Social Media Contests. Contests give your plumbing company to obtain a lot of exposure and improve their brand awareness.

Start increasing trust levels and establishing relationships with your clients so that they have you in mind whenever they are faced with a plumbing emergency. Create your social media marketing strategy right away, but if you don’t know where and how to start, schedule a free strategy session with one of the experts for assistance today.

10. It All Starts with Your Plumbing Brand

Brand

One of the strategies for building a plumbing business that outranks your competitors is to build a memorable brand. When you thought about building a successful plumbing company, you probably didn’t perceive yourself spending many hours in an attic sweating metal pipes and all analyzing ad traffic and a plumbing website.

But you probably understand more about internet marketing than you think. Whether you understand it or not, you have done some bit of plumber marketing already.

You have created a company name and plumbing logo design. You have spread the message of your new plumbing business to your family and friends. You have requested your existing clients for referrals.

Guess what? These are all conventional plumber marketing strategies.

To make the most out of your plumbing marketing efforts, we recommend that you start at the onset: your brand.

Your brand is more than just a catchy tagline and a memorable logo.

Your plumbing brand is the promise that you make to your clients, and it’s what differentiates you from other plumbers and the reasons that clients will hire you from all other dozen or so plumbing contractors that will show up when they type “plumber near me” into a Google search query.

When launching your plumbing company’s brand, consider the following important questions:

  • What unique offering or service do you bring to the market? What makes your plumbing company unique? What do you specialize in or do differently than everyone in your area? For example, “we provide around-the-clock emergency plumbing service in rural areas or have the fastest response time in our town.
  • Who is the ideal client your plumbing company is attempting to reach?
  • What are your plumbing company’s values, beliefs, and how do they reflect in your daily operations?

Use your responses to the three basic questions as the fundamentals for building your tagline.

For instance, if your plumbing business is dedicated to superior customer service and high-quality work, you could create a tagline like “Once a client, always a client.”

Offline Marketing Strategies for Plumbers

Apart from advertising your plumbing company online, which you should concentrate on more, there are various ways that you can create a buzz in the local area and get your target market’s attention, thereby growing your plumbing company:

11. Send Out Flyers or Postcards

Sending out postcard

Door flyers and mailed postcards can be a great way to spread the word of your new plumbing business spread to neighborhoods near you. In addition, this affordable form of plumber advertising strategy won’t break your bank account before you begin ranking in clients.

Direct mail marketing is an old-school strategy but a goodie. Done properly, this tried and proven advertising strategy can assist your plumbing company reaches tons of homeowners in your service area.

A recent study by a Canadian Post showed that more homeowners read direct mail than promotional email messages. Combining an eye-catching postcard with an attractive coupon and direct mail could earn a spot on a potential client’s fridge.

12. Offer Top-Level Customer Service

Customer Service

As a plumbing business owner, you understand how crucial it is to offer great customer service. But what you might have considered is that going over and above for your clients is an effective kind of plumber marketing.

Apart from training your crew to be patient and friendly with homeowners (particularly in difficult situations), you can do a few things to enhance your customer service. One secret is to follow up with clients after a project is completed to make sure that they are happy with the results.

To measure client satisfaction, you can send out an email survey asking clients to rate their experience with your plumbing business, so they can reward technicians who go out of their way to create awesome experiences.

Blackstorm Design + Marketing can assist you to send out automated emails to clients after a job to assist you to drive referrals and repeat business.

13. Sponsor Local Community Events

Become A Sponsor

Like other home service contractors, Plumbers have a local element that other industries don’t have. Your target customer base is your neighborhood community, and existing, and potential clients reside in the area you service. So leverage local plumbing opportunities to boost awareness of your plumbing company as a brand and get your business out there as a go-to plumbing expert.

Some of the best ways to achieve this are to:

  1. Sponsor local sporting events or teams, such as a high school football team or little league team
  2.  Sponsor local activities and events, like fundraisers, festivals, charities, and more

Obtain repeat or new plumbing leads with alternative marketing methods

Depending on the area you serve and your target demographic, blending offline and online marketing ideas may be the most efficient way to obtain repeat clients or new leads.

Here are some offline plumbing marketing strategies to consider for your plumbing company:

14. Van Wraps

Van Wraps

Just like mobile billboards, van wraps can help to promote your plumbing company to new clients in your service areas as your technicians, or you drive from job to job.

15. Offer Special Discounts for Referrals

Gift card with percent and coins

Homeowners who offer referrals are one of your valuable marketing resources. So, whenever a homeowner sends you client referrals, therefore, make an effort to show how much you appreciate their support. For example, you can send personalized thank you notes with special discounts for great referrals.

Frequently Asked Questions on Plumbing Marketing Ideas

Businesswoman using magnifier looking at question marks

How do you promote your plumbing business?

The best advertising channels for plumbing contractors start with digital marketing and include your plumbing website, search engine optimization, Google local service ads, email marketing, video marketing, and social media advertising.

How do you obtain clients for your plumbing company?

You can use some innovative strategies to get more leads for your plumbing business, including retargeting/remarketing ads, Facebook advertising, next door advertising, Google Ads, truck wrap, and more.

What is the best plumbing marketing strategy?

A good plumber advertising strategy is one that incorporates both offline and online marketing strategies to help you get more plumbing leads for your business.

Grow Your Plumbing Business with Blackstorm Design + Marketing Today

Internet Marketing Specialist

Finding clients for a local service business like plumbing can be daunting but not an impossible mission! These are just a few plumbing marketing ideas that can assist you to get started on both offline and online marketing. Remember that these ideas are as effective as people who make them, if you don’t remain consistent, there would be some other plumbing companies that would take your slot and your clients.

Nowadays, there are tons of internet marketing tools out there for people of all skills and backgrounds. Trying out different plumber marketing ideas will assist you to understand your company and your clients while learning all the important new skills.

If you begin marketing your plumbing company without a plan or marketing professional by your side, you might get overwhelmed. Don’t be afraid to handle over your reins to a plumbing marketing agency.

Ready to see how a vibrant plumbing marketing strategy can help grow your plumbing company?

Schedule a free discovery call to learn how our internet marketing services can help your plumbing company flourish today.

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SEO Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO Organic Traffic PPC Promotion Reputation Management Social Media Website Traffic

Top 8 Reasons to Hire an SEO Agency For Your Plumbing + HVAC Marketing

Do you want your plumbing + HVAC website to be found online by potential clients and leads?

Are you planning to hire an SEO agency but don’t know the advantages they can bring to your plumbing + HVAC business?

If so, this post will explain the advantages of hiring a reputable SEO agency instead of doing it on your own.

SEO is the process of improving your plumbing + HVAC website in a way that allows people to visit your site, find you online, and have a great experience.

SEO can be a tricky game, so you must hire a reputable Plumbing + HVAC SEO agency to get the desired results.

Here are crucial reasons why you should hire a Plumbing + HVAC SEO agency instead of trying to achieve results on your own

Hiring a Plumbing + HVAC SEO Agency Saves Manpower and Money

Handling plumbing + HVAC SEO on your own can be an overwhelming task. You might have an in-house SEO team, which implies that you will be paying salaries plus other accrued benefits.

However, with the plumbing + HVAC SEO agency, you will only pay for the services offered and have various professionals handling various areas of your plumbing + HVAC marketing to guarantee desired results. Your plumbing + HVAC business will save more money, hiring a plumbing + HVAC SEO agency than working with an in-house team to deal with your plumbing + HVAC marketing online.

Reason 1) A Plumbing + HVAC SEO Agency Has the Experience & Expertise to Produce Desired Results

As a plumbing + HVAC contractor, you might have read various topics about SEO, but you cannot be able to optimize your plumbing + HVAC website. Experienced plumbing + HVAC SEO agencies make a living assisting plumbing + HVAC contractors in succeeding in their online SEO campaigns. Consequently, they are well-equipped and have extensive knowledge of this SEO game. Since these agencies have worked with many plumbing + HVAC contractors over the years, they will use the skills and experience to deliver the desired results.

Reason 2) A Plumbing + HVAC SEO agency Frees up Your Time So that you can focus on running Your Business

As a plumbing + HVAC contractor, it is unlikely that you have all the resources and time needed to launch an effective SEO campaign. You have bills to pay, workers to manage, and phone calls to answer/make. That leaves you with little or time to concentrate on an SEO campaign.

Hiring a professional plumbing + HVAC SEO agency can minimize the stress of doing SEO campaigns alone, and makes sure that it is done correctly. An SEO agency will handle everything from researching your industry to mapping out the campaign. This gives you enough time to continue running your plumbing + HVAC business like a pro.

Reason 3) A Plumbing + HVAC SEO Agency Delivers the Best Results

Even though your plumbing + HVAC website may be well-designed, it will not meet its goal if it’s not obtaining good traffic. When you hire a reputable plumbing + HVAC agency, you will gain the desired results. These professionals will first assess your plumbing + HVAC website and ensure that it is functioning optimally. They will make sure that your site converts leads to clients.

Reason 4) An SEO Agency Guarantees High Return on Investment

Search engine optimization involves a lot of things more than just getting high traffic to your site. It helps to attract relevant traffic that can be converted from leads to potential customers in the long term. SEO professionals know how to entice prospects who are currently searching for plumbing + HVAC services or products in your area. Consequently, you will achieve high returns than what you had initially invested, which gives you a chance to build your plumbing + HVAC brand.

Reason 5) A Plumbing + HVAC SEO Agency helps you to Gain Advantage over Competition

Blackstorm Plumbing + HVAC marketing team will do a comprehensive research about what your competitors are doing to dominate local search rankings. As a result, they will develop workable strategies that will help your business beat competition and put your business as an authority in the plumbing + HVAC niche. A right SEO agency will help you to do this and yield better results.

Reason 6) SEO Maintenance and Fixes

As you already know, SEO is not a onetime thing; it is a continuous process. Regular SEO maintenance is needed to keep a well-formed and optimized plumbing + HVAC website; this agency maintains SEO rankings and fixes any bug that might occur anytime. So having regular checkups for your plumbing + HVAC website will make it be ranked high by search engines.

Reason 7) Plumbing + HVAC SEO Agencies Have Access to Analytics and Tools

One of the crucial aspects of SEO is spying your competition, what they are doing online, and develop a strategy that will outrank them in the market.

However, you cannot know what your competitors are doing if you don’t have the right tools.

Professional plumbing + HVAC SEO agencies like Blackstorm plumbing + HVAC marketing have analytics and tools needed to spy on completion and develop a unique SEO strategy for your plumbing + HVAC business.

These tools also help them to know the progress and success of your SEO campaign.

Reason 8) An SEO Agency Will Help You Get the Right Long-Tail Plumbing + HVAC Keywords

As a plumbing + HVAC contractor, long-tail keywords should be your primary focus. They have less competition compared to shorter keywords. Finding the right long-tail plumbing + HVAC keywords will help your site to rank faster because they have low or no competition.

Wrapping it up

The fact is that hiring a plumbing + HVAC SEO agency will help your business to found online by prospects or customers looking for your product or services. When your website gets ranked highly by search engines, which means it will get high traffic.

With thousands of plumbing + HVAC SEO agencies around the world, it can be challenging to choose the right one.

If you are looking for a reputable SEO company to market your plumbing + HVAC business, Blackstorm plumbing + HVAC marketing is your best bet.

What Sets Blackstorm’s Plumbing + HVAC Marketing SEO Services Apart from the Rest?

Dedicated SEO Professionals

At Blackstorm plumbing + HVAC marketing, we strive to make the complicated plumbing + HVAC marketing process more straightforward for our customers. We will allocate one SEO professional to analyze your business competition, and develop a unique strategy for your plumbing + HVAC business.

Transparent Reporting & Pricing

While our competitors use mirrors and smoke, we remain open, and you can see actually how our SEO efforts are boosting your online revenue. Also, we charge only what is reflected in our quote (No hidden charges).

Ready to get started? Contact us for a free Plumbing + HVAC SEO strategy session today!

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AdWords Advertising Google Ads Local Marketing Marketing Paid Advertising Paid Traffic PPC

5 Plumbing + HVAC Ads Hacks That Will Help Your Business Book More Jobs

How does your plumbing + HVAC business stand out in a very competitive market?

Plumbing + HVAC ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no plumbing + HVAC company wins.

With so many options available, clients are more concerned about the value offered by these plumbing + HVAC contractors. Effective marketing for plumbing + HVAC is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive plumbing + HVAC ad is what will make clients/prospects to call you for services. This post will explore five kinds of plumbing + HVAC ads designed to offer more value and help your plumbing + HVAC business to stand out in the crowded market.

1. Weather Specific Plumbing + HVAC Ads

Is your plumbing + HVAC business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the plumbing + HVAC, and as a consequence, offer job opportunities for plumbing + HVAC companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free plumbing + HVAC inspections to determine the viability of a company or homeowner’s plumbing + HVAC system even before the harsh weather season starts.

2. Seasonal Plumbing + HVAC Ads

More like the weather-specific ads, these plumbing + HVAC ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by plumbing + HVAC company hired at the right time. These plumbing + HVAC ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Plumbing + HVAC Ads

If your plumbing + HVAC business use energy-efficient or green materials, this can be a great selling proposition for your plumbing + HVAC ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their plumbing + HVAC system. Green plumbing + HVAC techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While plumbing + HVAC ads cannot display the whole portfolio of your past projects, you can use them to showcase high-profile plumbing + HVAC projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of plumbing + HVAC ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your plumbing + HVAC system is safe during winter, tips on how to deal with minor plumbing + HVAC leaks, or a guide to selecting professional plumbing + HVAC contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the plumbing + HVAC ads that you can use to generate leads for your business. If your business is not using plumbing + HVAC PPC ads, then you are on the verge of losing leads and clients. Please know that plumbing + HVAC PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your plumbing + HVAC services within your jurisdiction.

Start Your Plumbing + HVAC PPC Ads Now

We have received numerous complaints from Plumbing + HVAC companies who tried to do plumbing + HVAC ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Plumbing + HVAC Marketing, we have hired a group of Google Certified Professionals who can help your business run successful plumbing + HVAC campaign. If you need help to implement profitable plumbing + HVAC PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

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Advertising Facebook Inbound Marketing Lead Generation PPC

Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)
These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.
If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.
Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.
A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.
A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.
For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.
Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.
In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

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Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

facebook ad library

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.
While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.
Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.
The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.
If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.
Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.
Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.
Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.
If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.
Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.
Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.
Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

Categories
Advertising Facebook Funnel Paid Traffic PPC

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are  rewarding if done well. This is because of the flexibility that  Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.
However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.
But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.
So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.
But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.
To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.
Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.

Categories
Advertising Paid Traffic PPC

Improve Your PPC Strategies by Bidding on Competitors Keywords

Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print) from that of your competitors.
The search engines are very different from legacy media as most of your ads will be placed alongside those of the competition. For instance, when someone searches for a particular book, the ads will include listings from Barnes & Noble, Amazon, and your local retail business. As such, you will all be competing for the same click, which makes things harder for everyone.
In the world of PPC advertising, bidding on competitor brand names can be a lucrative strategy. However, we at BlackStorm have learned that as easy and as enticing as it may be to take away a competitors traffic, it can create some problems with the quality score.
If you have ever tried to bid on someone’s brand name, then you know that Google will hit you with poor quality scores. Their logic is that someone searching for Walmart stores near me” would be interested in Walmart and not Target. As such, Target would get hit with poor quality scores for bidding on Walmart keywords.
Nonetheless, there may still be a few legitimate reasons to bid on your competition’s brand names. Maybe you just got into the market and need visibility or maybe you intend to capitalize on some confusion between your brand and that of the competition. Regardless of your reasons, you can target competitor brand keywords and manage to get decent quality scores and score some visitors. Here are some of the most effective ways to bid on the competition’s brand keywords:

Bid on Misspellings

If your competitor has an easily misspelled or a hard to spell brand, you need to gather all the possible keywords and place your bids. Most of the search engines do not understand misspellings and it may not be clear to them if you intend to find the real brand or something else. Once there is confusion, your ad has a higher probability of getting a decent score and being listed.
For instance:
If a searcher were to type in “esurance” while looking for the auto insurance company but ended up typing “ensurance”, the company still shows up on the search engine as the number one ad.
However, the second advert is awkward and is probably the result of dynamic keyword insertion. Still, it has used the searched keyword twice and this has made the search engines bold these out, making them stand out from the others. They are also using more site links as compared to the other advertisers. You would have to read the ad carefully to know that it has nothing to do with the company Esurance. However, most users will simply click the bolded result and visit the site rather than the website they intended to.

Bid on Cancel Keywords

This is one of those tips that could completely revolutionize your PPC competitor keyword strategies.
I do not believe you can find a better way of targeting disgruntled clients of the competition than by bidding on keywords they are likely to use when they intend to cancel their subscriptions.
This is not only smart but is also very effective at ensuring that you never get hit with the poor quality scores that you are likely to get when bidding on competitor keywords. For instance:
Most competitor keywords will get you quality scores no higher than 2, which the search engines are highly unlikely to list on the search results.
However, cancel keywords are a different kettle of fish:
You can get have your scores jump from as low as 2 to something between 4-5 and in some instances even 10. What is even better, cancel keywords tend to get above average click-through rates and drive leads.
If you are in the contractual or service industry taking advantage of cancel keyword can significantly improve your strategies.

Employ All the Weapons Available

At Blackstorm we always say that you are never going to be better than your competition if you do not have great ad copy. The best way of doing this is to provide reasons for the searcher to choose you and to always have a better offer. There are many advertisers that have won the battle for clicks by offering super deals and exclusive offers not found anywhere else.
Writing creative ad copy will also go a long way in improving your click-through rates. For instance, in the example below, Olive Garden gets really creative when targeting the keyword Applebee’s.
They have been so clever that Bing ads gave them annotations on the search engine results showing that they have had 100k visitors in the last month and that they have 205,900 twitter followers.
While it is impossible to control ad notations, ad extensions can be controlled. With good ad extensions, your ad will stand out more on the results. Still, you will have to get your ad to the top of the page before the search engines will show your ad extensions. But, having them show on the results can be a game changer.
Take for instance a search “Adgooroo” a search intelligence tool.
Adgooroo has neglected to bid on their brand and Spyfu has jumped in to bid on it. With their Google+ extensions and callout extension, their ad stands out on the page and they must be getting clicks. You could also use location and call extension on competitor ads. Imagine if the searcher learns that the competitor is a better fit for their needs than the company they were searching for.
Always do anything in your power to give the searcher a reason to click or call your business rather than that of a competitor. All being said, competitor campaigns can a solid source of high converting leads, sales or quality traffic.