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Advertising Facebook Inbound Marketing Lead Generation PPC

Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)

These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.

If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.

Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.

A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.

A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.

For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.

Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.

In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

 

Categories
Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.

While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.

Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.

The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.

If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.

Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.

Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.

Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.

If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.

Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.

Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.

Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

Categories
Advertising Facebook Funnel Paid Traffic PPC Uncategorized

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are rewarding if done well. This is because of the flexibility that Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.

However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.

But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.

So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.

But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.

To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.

Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.

Categories
Advertising Paid Traffic PPC

Improve Your PPC Strategies by Bidding on Competitors Keywords

Most businesses that have to do advertising also have to deal with competition from similar businesses. Many traditional media publishing platforms made it possible to separate your advertising in time (broadcast) and in physical space (print) from that of your competitors.

The search engines are very different from legacy media as most of your ads will be placed alongside those of the competition. For instance, when someone searches for a particular book, the ads will include listings from Barnes & Noble, Amazon, and your local retail business. As such, you will all be competing for the same click, which makes things harder for everyone.

In the world of PPC advertising, bidding on competitor brand names can be a lucrative strategy. However, we at BlackStorm have learned that as easy and as enticing as it may be to take away a competitors traffic, it can create some problems with the quality score.

If you have ever tried to bid on someone’s brand name, then you know that Google will hit you with poor quality scores. Their logic is that someone searching for Walmart stores near me” would be interested in Walmart and not Target. As such, Target would get hit with poor quality scores for bidding on Walmart keywords.

Nonetheless, there may still be a few legitimate reasons to bid on your competition’s brand names. Maybe you just got into the market and need visibility or maybe you intend to capitalize on some confusion between your brand and that of the competition. Regardless of your reasons, you can target competitor brand keywords and manage to get decent quality scores and score some visitors. Here are some of the most effective ways to bid on the competition’s brand keywords:

Bid on Misspellings

If your competitor has an easily misspelled or a hard to spell brand, you need to gather all the possible keywords and place your bids. Most of the search engines do not understand misspellings and it may not be clear to them if you intend to find the real brand or something else. Once there is confusion, your ad has a higher probability of getting a decent score and being listed.

For instance:
If a searcher were to type in “esurance” while looking for the auto insurance company but ended up typing “ensurance”, the company still shows up on the search engine as the number one ad.

However, the second advert is awkward and is probably the result of dynamic keyword insertion. Still, it has used the searched keyword twice and this has made the search engines bold these out, making them stand out from the others. They are also using more site links as compared to the other advertisers. You would have to read the ad carefully to know that it has nothing to do with the company Esurance. However, most users will simply click the bolded result and visit the site rather than the website they intended to.

Bid on Cancel Keywords

This is one of those tips that could completely revolutionize your PPC competitor keyword strategies.

I do not believe you can find a better way of targeting disgruntled clients of the competition than by bidding on keywords they are likely to use when they intend to cancel their subscriptions.

This is not only smart but is also very effective at ensuring that you never get hit with the poor quality scores that you are likely to get when bidding on competitor keywords. For instance:

Most competitor keywords will get you quality scores no higher than 2, which the search engines are highly unlikely to list on the search results.

However, cancel keywords are a different kettle of fish:

You can get have your scores jump from as low as 2 to something between 4-5 and in some instances even 10. What is even better, cancel keywords tend to get above average click-through rates and drive leads.

If you are in the contractual or service industry taking advantage of cancel keyword can significantly improve your strategies.

Employ All the Weapons Available

At Blackstorm we always say that you are never going to be better than your competition if you do not have great ad copy. The best way of doing this is to provide reasons for the searcher to choose you and to always have a better offer. There are many advertisers that have won the battle for clicks by offering super deals and exclusive offers not found anywhere else.

Writing creative ad copy will also go a long way in improving your click-through rates. For instance, in the example below, Olive Garden gets really creative when targeting the keyword Applebee’s.

They have been so clever that Bing ads gave them annotations on the search engine results showing that they have had 100k visitors in the last month and that they have 205,900 twitter followers.

While it is impossible to control ad notations, ad extensions can be controlled. With good ad extensions, your ad will stand out more on the results. Still, you will have to get your ad to the top of the page before the search engines will show your ad extensions. But, having them show on the results can be a game changer.

Take for instance a search “Adgooroo” a search intelligence tool.

Adgooroo has neglected to bid on their brand and Spyfu has jumped in to bid on it. With their Google+ extensions and callout extension, their ad stands out on the page and they must be getting clicks. You could also use location and call extension on competitor ads. Imagine if the searcher learns that the competitor is a better fit for their needs than the company they were searching for.

Always do anything in your power to give the searcher a reason to click or call your business rather than that of a competitor. All being said, competitor campaigns can a solid source of high converting leads, sales or quality traffic.

Categories
Advertising Paid Traffic PPC

The Types Of Content That Really Works With Your PPC Campaigns

What Type Of Info Really Sells Your PPC Audience?

When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s success. This is really important especially if you’re a B2C eCommerce advertiser. Remember you have to stand out to maintain them. But how? We got a few tips for you. Read on!

Customized Attention

With the growth of the internet and advancement in technology, it’s very easy to want to automate your services. But by all means, don’t. Adding a little bit of personalized attention to each of your clients gives them a sense of belonging. It makes them feel you care. This could be anything from free consultation services for the first purchases, a specialist guide every so often, face to face appointments with the sales team, etc.

Easy Accessibility To Price Quotes

The reason as to why a client clicks on your website is because they are interested in what you offer and would probably want to make a purchase. But they can’t go ahead with it if they aren’t sure of how much it will cost them. And that’s why you should always offer a solution for them; providing a price quote calculation sheet on your page. This will be so convenient given that same products together with their various add-ons can cost a little bit differently depending on what the customer wants. Give them the liberty to decide what they want to be included and they will forever be indebted to you.

Provide A Comparison Chart With Your Competitors

This will be mainly effective if only you are the market leader in your segment. It not only gives you the confidence to step forward but also acts as a source of credibility to both your present and potential customers. Who wouldn’t want to be associated with the most sought product with unique qualities and components?

If you choose this way, however, ensure to attractively parade it on your landing page, with as much creativity as possible. You have to convince your audience to choose you over others and that isn’t an easy task.

Free Trials

Anything that’s free has always been attractive. Take advantage of that fact and use it to lure audiences to your product or service. You can, for instance, start with a free sample for the first purchase as a way of converting prospects into potential leads and hopefully long term clients. It’s literally hard to resist spending on a particularly good product/service once you have experienced it.

Valuable Details

People will always stick around where they find valuable information that they can use to improve their lives. So if nothing else seems to work well for you, try your campaign from this angle. You can start by providing a PDF guide or eBook concerning specific consumer-related issues and how they can be solved. There’s no better way to make more sales than avoiding to be too salesy!

There you have it! What else has worked for you? Feel free to share with us in the comment section below!

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Advertising Paid Traffic PPC

6 Things You Could Be Doing Wrong in Your PPC Campaign

Having problems with your PPC campaign?

Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign.

Plus, you could be making any of these 8 mistakes, listed below:

No Solid Goal Or Strategy

The first thing you need to do is establish a clear goal, a vital part of any marketing campaign. Getting ads on Google is, unfortunately, not enough to set the tone. Plan for a specific goal or strategy and base your PPC around it.

You Don’t Track Conversions

Having a conversion tracking system turns your ad campaign into autopilot mode. Without it, you’ll be flying in blind not knowing whether you’ve hit your metrics or not. The bottom line? Adding tracking codes is relatively simple, but clients and businesses often fail to see their value or importance.

Loose Campaign Structure

Keep the ad campaign tight and close up any and all loose ends. A classic example of a poor structure includes having too many broad matches under one roof, or not matching brand PPCs with brand keywords.

A good PPC manager will take a look at the campaign structure and shore up any weaknesses. Not doing so is a precursor to low, unsatisfactory results.

Unattractive Landing Page

Your campaign may have a killer ad copy, the right keywords, and a good overall structure, but do you have an equally compelling landing page?

Landing pages are like storefronts that attract your customers. A well-maintained, organized and compelling one brings in visitors, which increase the chances of a sale.

Your Ad Copy is Mediocre

Invest in creating a good ad copy as it’s instrumental to your success. An attractive landing page, sound campaign structure, and ad copies form the triumvirate of any PPC campaign.

What makes an ad copy great? It must be able to tell the users what you want them to do and the benefits of them doing it. Moreover, it must be done with a few characters or fillers as possible.

Passive Campaign Management

Many businesses think that PPC is a passive marketing campaign, but they couldn’t be more wrong. Setting it up is just the first step in the ad process. Managers who know better will fine-tune the PPC’s details, optimizing ad copies, keywords, bids while keeping an eye on the important metrics.

Don’t hand the project to a junior-level marketing staff; instead, hire an experienced manager who will know how to run the ad campaign from start to finish.

Why Am I Still Failing?

Despite all your best intentions, your PPC can still fail. The truth is, even the best ad campaigns can still go down the drain. What you can do is constantly monitor the data and try to troubleshoot the problem.

Is PPC Right For Your Business?

So you may have tried a couple of ad campaigns, but none of them are meeting the goals. You’ve tried everything, but the numbers aren’t favorable. What then?

Truth is, there’s a slim chance that PPC isn’t a right fit for your particular campaign, industry or business. But before you wave the white flag, exhaust all available options and make sure you have a good ad copy, landing page and structure.

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Advertising Paid Traffic PPC

Pros and Cons of Using PPC Advertising as a Marketing Strategy

With technology here with us, marketing your brand is made easier. Apart from traditional methods of advertising, there are new and emerging advertising tools that have seen small businesses grow exponentially. One of the most popular advertising methods used by both small and big businesses currently is PPC advertising. PPC stands for pay-per-click advertising, and while more and more business owners are drawn to it, there are challenges that come with it. Here are some of the benefits that come with PPC advertising, as well as some of the challenges you may face while using it as a marketing strategy.

1. Leverage on Data Received

One of the most important benefits of PPC advertising is its ability to gather vast and unlimited data on a brand. With PPC advertising, you get access to real time data showing your performance on online platforms. With this unlimited information, a prudent business owner can be able to consider a marketing strategy that exposes their brand more and cut out those that do not seem to work. The data you receive can also be useful in knowing what to optimise on your website in terms of content. With good SEO, you can increase your search engine visibility and rank higher on platforms such as Google.

2. Benefits for Niche-Specific Businesses

Another benefit of PPC advertising is that it allows a business owner to redirect their marketing strategy towards a specialised niche. With the data you receive from your advertising, you can tailor your website content and campaigns towards a preferred target audience, this may not be easily done with traditional advertising methods such as billboards or print media. It is also easier to find out who exactly consumes your content based on the number of clicks on the ads that you put out. This way, you can monetise your business accordingly.

3. Real Time Results

One of the reasons why PPC advertising has gained traction in the recent past is because of its ability to provide almost instant results for whoever is looking for metrics to benefit their business. For example, with Google AdWords, you can easily put up and ad and get the metrics you require the next day. It is also easy to come up with a campaign strategy and set up ads instantly. This not only saves your business time but also money spent waiting for a traditional advertiser to do an ad for you.

With all the pros that come with PPC advertising, the reality is that it is not all that glamorous. While the pros certainly outweigh the cons, it is advisable that any business owner pay attention to the following challenges so as to come up with better strategies for marketing using PPC advertising.

1. Data Might Be Overwhelming

For a small business owner, one of the challenges you may experience is sieving through the data you receive through PPC advertising to retain only that which is necessary. While a lot of data is beneficial for your brand in terms of strategy, you might end up with data which is not useful. This is where the help of a professional comes in handy to assist you in finding use in all the data you accumulate.

2. Extra Work

To be able to hack PPC advertising as a business owner, you have to have knowledge in marketing, content creation as well as data analysis. To be an all-round marketer is not easy, and most business owners trust their PPC advertising with reliable professionals who are a one-stop shop to handle these aspects of marketing.

3. Keeping Abreast with Changes in Digital Advertising

For most business owners, staying ahead of the curve is not an easy thing to do. The digital marketing space is mot an easy one to navigate. However, you can put in extra work by keeping abreast with updates and best practices in PPC advertising. For example, google AdWords has daily updates, which means you have to stay on top of your game at all times.

With PPC advertising, it is easy to see returns but all this comes with a price. However, for any dedicated business owner, developing workable strategies can make PPC advertising work to your advantage. Working with professional advertising agencies is also crucial if you need a helping hand.

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Advertising Paid Traffic PPC

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you can use is pay-per-click advertising. Also commonly referred to as PPC advertising, this can be a good option for any small business. Here are 7 top benefits for anyone looking to use PPC advertising for their business.

1. Increase Traffic to Your Website

One of the main advantages of PPC advertising is that it increases the amount of traffic to your website and related pages. If you strategically have the paid advertisement on the first page of a search engine such as Google, this could be all you need to increase your online visibility in no time.

2. Boost Your Sales

With increased visibility, thanks to paid advertisements, you can be able to translate the views you get into a customer base. If you offer quality products or services, chances are that your audience will buy from you and spread the news to others looking for the same products or services.

3. Monitor Your Advertising Expenses

With PPC advertising, any small business owner can be able to control their expenditure when it comes to advertising costs. Because PPC advertising allows you to pay for your advertising costs as you go along, you do not have to pay for those adverts that are underperforming. The good news is that you can always change your campaign strategy along the way and incur no losses.

4. Pay Only After Clicks

Another benefit of using PPC advertising is that you do not have to worry about keyword bidding wars. All you have to do is wait and pay after someone clicks on an ad on your website. This is cost-effective in the long-term.

5. Monitor Ad Performance More Efficiently

For most business owners, monitoring ad performance is difficult with traditional advertising. However, with PPC advertising, you can rest easy and monitor how your advertisements are performing in real-time. With he real time data that you get, you can proceed with a specific ad strategy or shift to one that markets your business better.

6. Enhance Your Brand Recognition

One of the best ways of enhancing your brand recognition is by remarketing your brand over and over again. For most small business owners, this is as easy as remarketing their brand using their PPC advertising. It is not only effective as the brand will stay in the mind of a potential customer, but this strategy is also cost-effective.

7. Ease of Use

Unlike certain traditional methods of advertising, PPC is effective in that it is easy to create and use. The fact that you can easily come up with one yourself also makes it a plus for small businesses.

If you want to try out PPC advertising for your own business, working with a professional marketing agency can work wonders for your business.

Categories
Advertising Digital Marketing Inbound Marketing Outbound Marketing PPC SEO Traditional Marketing

What is Outbound vs Inbound Marketing?

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need to know in this post.

What Is Outbound Marketing?

Outbound marketing is the process in which marketers and influencers campaign for products or services to presumably potential customers, regardless of whether the “customers” are interested in the campaigns or not. In this case, a marketer pushes a brand outwardly by creating adverts that he/she hopes has the potential to generate new business leads and attract customers.

Examples of outbound marketing include TV/radio commercials, digital adverts on websites, paid social media ads, cold calls, and the print media- flyers, newspapers, and magazines. In all these platforms, the marketer buys the attention of prospective clients and doesn’t necessarily get it.

What Is Inbound Marketing?

In this marketing technique, a marketer draws the attention of prospective customers who are actually in need of a given product or service. Unlike in outbound marketing where a brand pushes itself onto an audience, inbound marketing has customers searching for and finding a brand that they feel will best serve their interests.

Examples of inbound marketing include SEO, blogging, opt-in email marketing, social media, and content marketing. Here, attention isn’t bought; the marketer earns the attention of prospective customers by using creative, informative, and high-quality online content.

Inbound vs. Outbound Marketing: Other Key Differences.

From the definitions above, it would be clear to many that inbound marketing is more contemporary and effective than outbound marketing. But if you are a business owner or manager- or a newbie marketer for that matter, you need to understand this topic a little bit better. So, what are the key differences between inbound and outbound marketing?

Campaign platforms.

In inbound marketing, you use the campaign platforms that you own and can control. These include your Facebook or Instagram page, your business website or a personal blog, and your YouTube channel.

In outbound marketing, on the other hand, you don’t necessarily own or control the media platforms you campaign on. You have to pay a second party- newspapers, magazines, billboard companies, etc.- to carry your content yet you have no control over how it is published.

If you rely on spam emails and cold calls, technology has made it possible for people to block unwanted calls and messages.

Ability to turn customers to promoters.

After charming new and existing customers with your creative inbound techniques and then delivering quality products and services, the chances of turning those customers into volunteer brand promoters are very high. Think of a well-edited and informative YouTube video, for example; satisfied customers will readily recommend it to their friends. In addition, Facebook and Twitter posts are easily sharable on social media.

The same cannot be said about outbound marketing: After all, not many people like ads by the way. Pushing unwanted sales onto people may get you a few conversions here and there but that would probably be the end of those customers’ engagement with your brand. Even worse, outbound marketing gives clients very limited feedback options.

Value for money.

Inbound marketing means that you only reach out to audiences who really need your services. These are people who will convert to loyal customers at the drop of a hat.

Outbound marketing means spending money on campaigns that may or may not generate any new business leads. You might spend too much and get extremely low yields.

According to recent reports by CRM Daily, inbound marketing generates more than 3000 percent of the leads that outbound marketing techniques make.

ROI tracking.

If you use several outbound techniques and then make some new leads, you won’t be able to tell which techniques worked and which ones failed. You cannot really track how good or bad your returns on investments are.

Inbound marketing, on the other hand, is easy to track how well a strategy is doing and how competitive it is amongst other techniques. You, therefore, can opt to only invest in the techniques that bring you significant returns.

And, unsurprisingly, businesses who use inbound marketing report over 25 percent growth in their marketing ROI.

Leveraging the Benefits of Inbound Marketing through SEO Marketing

Modern customers search for services and products online, mostly on Google. They find their preferred content by searching for relevant keywords on Google or any other search engine. If customers are to find your products or services, therefore, your online content needs to optimize the most relevant keywords in your niche. That is where search engine optimization (SEO) comes in.

SEO marketing makes it easy for prospective clients to find you after searching for keywords that are relevant to your niche/content. Setting up Pay-Per-Click (PPC) campaigns on Google AdWords is one of the SEO techniques that will make your content highly visible on Google. You can always turn to WordStream’s Keyword Grouping Tool for help in setting up Google Adword campaigns for different keywords.

Another key technique is publishing comprehensive and quality content on your website at all times. The content needs to be long enough to answer all the questions that your potential online visitors could have, but not too long to bore or exhaust the reader. It should be consistently compelling in order to keep the reader hooked. Remember that if the reader can’t find quality on your website, he or she will find it from your competitors.

The Bottom line

The more the content you publish, the more the keywords your website will have, and the higher it will rank on Google.

Categories
Advertising Paid Traffic PPC

How to Decide if PPC is A Good Fit for Your Business

Pay Per Click Advertising otherwise abbreviated as PPC advertising is a type of paid digital advertising where the marketer pays a set amount of money for every time someone clicks on their ad. PPC works not only on the search engines such as Google and Bing but also on social media platforms such as Twitter, Facebook, and LinkedIn. Nonetheless, this article is all about Good Adwords which is the pioneer PPC platform. Adwords places your ads in front of search engine users typically on the right-hand side and at the top of the search engines. We will also analyze the Google Display Network which instead of placing your ads on the search engines, places them on relevant websites where your target customers can see and click on them.

We will compare the two services so that you can make an informed decision on what would be best for advertising to your target audience.

Making the Decision on Whether PPC is a Good Fit

The first step in the decision is to analyze if you have the financial outlay to get into PPC. You need to analyze if you have enough of budget to pay for advertising or if you could be better of improving your organic reach. If you have set aside some funds for paid advertising, you need to ask if you should spend the entire budget on PPC or if there are other paid traffic sources you could test out.
PPC works really well if your target audience is actively searching for keywords that are a good match for what your business is selling. The budget of the PPC campaign is typically determined by the type of services/products you intend to promote, and the level of competition in the space.

Deciding on the Best Google PPC option that Fits your Strategic Goals:

Why Go with Google Ads

Google AdWords is great if you have an audience that is searching for keywords related to your content, products, and brand. Check out how to set up a Google AdWords Account and a budget here. However, before we set up an AdWords account, let’s look at the benefits of AdWords. You can only analyze the benefits if you have your digital marketing objectives in hand.

Benefits of Google Ad’s:

  1. Google provides the Google AdWords Keyword Planner which you can use to research terms that your target audience is searching for in the search engines. The best keyword terms that you can use for your AdWords campaigns are longtail keywords that you can get from the Keyword Planner.
  2. Once you have your long tail keyword terms that your audience is searching for, you then need to create compelling ads about the products and services that you offer.
  3. Set a daily budget so that you do not run out of the paid ad spend budget before the campaign period is over
  4. Your ads will be served to your target clientele on tablet, mobile, and desktop.
  5. Once you have enough data, you can measure the effectiveness of the campaigns. You can analyze the figures for the number of people that saw the ad, the percentage that clicked through to the website and number of sales attributable to the paid traffic.
  6. With Google AdWords, you can always test and modify your ad campaigns, restart and pose as you wish.

Why choose the Google Display Network?

The Google Display Network makes it possible to serve your ads to a target audience browsing the relevant sections of relevant websites in your niche. Check out how to set up a Google Display Network ad account and campaign here. However, let’s check out the benefits of the Google Display Network so that you can determine if it is the right fit.

Benefits The Display network:

  1. You get to choose from a variety of ad formats from video ads, mobile ads, image ads, and text ads.
  2. Highly target your ads so that they are only served to a specified audience. Using the topic targeting feature you can now place your ads on websites with similar topics to yours.
  3. You can select from pre-made ads, choose or customize or even build your ads from scratch.
  4. The automatic bidding tool ensures the maximum number of clicks while charging you as little as possible to ensure that you do not run out of budget spend before time.
  5. Frequency and reach reporting makes it possible to measure and track the performance of your ad. This makes it easier to analyze how many potential clients you reached and the conversion rate.