Categories
Branding Content Marketing Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO SEO Web Design Website Website Design

10 Features to Look Out For in a Great Plumbing + HVAC Website

 

Is Your Plumbing + HVAC Website In Need for Repairs?

Here are the top 10 Qualities of a Great Plumbing + HVAC Website You Need to Know!

Is your plumbing + HVAC website due for an update?

If your website is not generating desired results, this post will discuss the top qualities that will make your site get more plumbing + HVAC leads and outrank the competition.

Truth be told.

As a plumbing + HVAC contractor, you require the best and useful tools to complete any task at hand. For instance, you cannot use a broken wrench to do plumbing + HVAC repairs. Similarly, you cannot use a poorly-designed site for marketing your plumbing + HVAC services.

That said, focusing on improving the plumbing + HVAC website and making it appealing to prospects is essential.

Here are the top 10 features that will help your plumbing + HVAC site convert more prospects into leads.

Without further ado, let’s get started!

Feature 1) Testimonials on Every Page

In our modern digital world, many clients rely on the reviews of others to make a purchasing decision.

According to a recent survey by Bright Local, more than 80% of plumbing + HVAC clients rely on personal recommendations and online reviews.

Reviews from a customer or client feel more genuine than a sales copy found on your plumbing + HVAC website.

Therefore, you need to include such testimonials on each web page to remain competitive in the plumbing + HVAC market.

Feature 2) Simple & Attractive Design

Your plumbing + HVAC website usually is the first point of contact between your business and potential clients.

If prospects make their way to your site, they expect to find web pages that are appropriately designed and full of engaging, informative content

Thus, your plumbing + HVAC website design should be catchy enough to draw their attention closer and not flashy to make them leave your site after a few seconds.

Feature 3) Clear Calls-To-Actions (CTA)

Modern web surfers have a shorter concentration span; therefore, don’t make your clients dig deeper, trying to find ways of contacting your business. Your prospects should know at a glance what your site entails by just visiting your homepage.

Ideally, your call-to-action buttons should be located on each page- with various points of contact- like emails, simple-to-fill contact forms, and phone numbers. If you have a physical presence, then you can include Google Maps as a bonus.

Feature 4) Well Designed & Functional

Your site portrays the face of your brand and, ultimately, your plumbing + HVAC business. So, your plumbing + HVAC website needs to be polished, professional, and visually-appealing. Allow uncluttered layouts with high-quality images, white space, and pass your message effectively.

Equally crucial, the plumbing + HVAC site must work faster and adequately as expected. Slow, broken, and poorly designed areas will make your prospects embarrassed and thus encourage them to click off your site.

Feature 5) Performance

One of the essential performance metrics for any plumbing + HVAC website is page speed. The longer your site takes to load, the more your prospects will leave your site to look for other local plumbing + HVAC contractors.

Page speed also determines how high your page with rank with Facebook and Google; these engines will penalize your page for loading slowly by placing your business below your competition.

Feature 6) Optimized for Mobile

It is not a secret today that your plumbing + HVAC website must work well on every mobile device to attain high organic search rankings in Google.

With the growing number of tablets and mobile phones produced every day, optimizing your site for mobile will improve your SEO rankings and user experience of your visitors.

Look at your plumbing + HVAC site on your phone, is it simple to navigate and read through? Does it load faster? If not, that shows that users are clicking off your site before they convert.

Feature 7) Request for an Estimate Form on each page

This is a similar concept to putting testimonials on each page.

The more your prospects, see something, the higher the chances of taking action. We recommend that you include a small contact form on every page of your plumbing + HVAC website.

It works out great because you never know when a prospect is ready to contact your business.

Feature 8) Fresh, High-quality Content

Your Plumbing + HVAC website must always have accurate, exciting, and well-crafted content. Use a language that will resonate with your potential audience- avoid technical jargon, acronyms, and corporate speak.

Web-users today have shorter attention capacity:  thus, spell correctly and remain relevant throughout your post. Take your time to craft high-value content that will eventually pay off through increased rankings in search engines.

Feature 9) Optimized for Search and Social Media

It is not enough to create a nice-looking plumbing + HVAC website that is easy to navigate. It needs to get some traffic. Otherwise, all your efforts in developing content, design, and UX will be rendered fruitless.

Here are some tips that will help you to optimize your page for search:

  • Use Meta tags and page titles on each page and alt tags on each image
  • Optimize content so that it can solve questions that real users are searching for answers for.
  • Use links and keywords properly in the content
  • Keep your HTML code free from clutter.

These tips will make your content easily sharable across different social media platforms and thus boost your organic traffic.

Feature 10) Secure

Security is a crucial concern for modern web surfers. You need to ensure that your plumbing + HVAC website follows the laid-down industry standards and guidelines. For instance, if you have a client registration portal, make sure that all the passwords are encrypted and not shown plain text. Make sure that your client’s sensitive information is safeguarded at all costs.

Do You Need a High-quality site for Your Plumbing + HVAC Business?

If your plumbing + HVAC website does not possess any of the features discussed above, your business will lose prospects to competitors.

Robust plumbing + HVAC websites require on-page optimization, clear call-to-action, and engaging content.

How we can help

At Blackstorm Plumbing + HVAC Marketing, we can build a high-quality plumbing + HVAC website that will generate more leads to your business. Our professional team will implement all the features discussed above to give your business the much-needed competitive advantage.

We have helped countless plumbing + HVAC contractors to win on Google. If you think that your plumbing + HVAC website is not performing as it should, then contact our team for plumbing + HVAC web design solutions today.

Source link

Categories
HVAC Search Engine Optimization SEO SEO

Plumbing + HVAC: What Is SEO And What Does It Stand For?

 

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website that comes from organic search engine results. The tasks that are included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from; quality traffic is the traffic that comes from all searches related to the content on your site. It has to come from sources that are relevant to your content.

Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for; if traffic comes from ads you paid for, then this is not organic traffic.

WHY IS SEO IMPORTANT?

Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing the profit that your website can generate. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through each and every website and evaluate them in terms of their content. By doing this, they strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

To increase the quality traffic that comes to your site through a search engine, it is essential that you optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.

HOW SEO WORKS

Search engine optimization is not something that can be done instantly and will work overnight; rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized as well as attractive to the users. This is certainly easier said than done; it requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords, though, as the algorithm is designed in such a way that it detects that and can even hinder your site.

Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is the part where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.

CONCLUSION

To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website.

Source link

Categories
HVAC Plumbing Search Engine Optimization SEO

Why SEO Is Important For Your Plumbing + HVAC Business Success?

 

 

Planning your plumbing + HVAC business the right way is important because it will help you see detailed reports of the startup, financing, and procedures of your business. Having a business website that can perform well on smartphones as it does on desktops is also very important because, since the development of various search engines and platforms like Google, billions of customers are always searching the web to get fast, informative, and reputable contents that they need. This is where an SEO works, it uses a specific method like keywords, media, coding, etc to provide these search engine platforms with relevant informative content to deliver to millions of users who need it. SEO can thus allow your plumbing + HVAC business website to have a higher ranking on these various search engine platforms and the website will be correctly programmed.

What is SEO?

The acronym SEO stands for search engine optimization which simply means the system of optimizing your website to get or drive traffic to your website. It also involves making some changes and improving your website content to make it rank highly in search engines for keywords and coding related to your services.

The overall reason for building a website is to drive traffic and bring more customers to your business and the SEO OR SEARCH ENGINE OPTIMIZATION performs just that because it consists of various actions and strategies to help increase leads.

Why is SEO important for your plumbing + HVAC business?

SEO is important for your plumbing + HVAC business because it enables you to grow your customer base online. It is moderately fair and it scales down means to influence the results as much as possible thus ensuring that sites appearing for a search are shown because they deserve to be, for this reason, it remains one of the leading online marketing tools.

Using SEO can boost the success of your plumbing + HVAC business, search visibility online, and promotes brand development by ensuring that your company is established globally on the web, traffic pertinency whereby with an accurate SEO strategy your target audience and relevant customers are delivered to your website. Having proper plumbing + HVAC SEO can also help your site’s search visibility, making it appear in more SERPs which is an acronym for search engine result pages

What are the benefits of SEO for a plumbing + HVAC business?

Since 85% of customers use search engine pages to find service providers that are reputable, trustworthy, and nearest to them, SEO can help you reach these searching customers when they want and provide the services they need. There are immense benefits gained when using SEO for your business, some of those benefits are

• It is very affordable: using SEO for your plumbing + HVAC business is a very affordable way to make money because it is way cheaper than prints and it reaches your target audience much faster. Prints and advertising can be very expensive and it may not be visible to all your customers but when you use SEO it saves you more money that should be spent on campaigns Thus giving you huge profits on your finance.

• Increases your customer base: SEO helps to make sure your website only brings you people who are interested in your plumbing + HVAC services thus increasing your customer base. Search engine optimization will help drive traffic to your website so you are only getting traffic who are actually interested in your services and not just random people thus enabling you to derive more business.

• It enables you to track your business growth: the right SEO service can help you track traffic and introduce new techniques that would increase your website traffic with customers who would require your plumbing + HVAC services. An SEO service can help you track and drive your website traffic back up especially when you notice that generated traffic is reducing.

• Earn more money: This is especially true when you notice your website is not getting as many customers as you like. With an SEO It would make it easier to know what your customers are interested in regarding your business, bring clients who need your plumbing + HVAC services and help you make more money.

• SEO helps build credibility and helps establish your Brand awareness: since SEO helps your business search visibility especially when it ranks first, second, third or fourth it may help build your brand’s credibility and give your customer the assurance that your plumbing + HVAC business is one with a reputable standing. It makes your business popular and gives your customers the idea that many users have searched for you too. Since brand awareness is one important key to promoting your business the SEO ensures that your plumbing + HVAC business can be easily found when searched for in any search engine page. Once you stay at the top rank customers may see your business more and it will increase the chances of your link to be clicked thus establishing your brand further.

• SEO increases your website speed and reduces your competition: If your site takes too long load it can reduce your traffic, make customers unhappy, and affect your rank on different search engine websites. So your website speed is important because it increases customer satisfaction and better user experience. Your competitors all want the same customers you want, so once you grow your business and include search engine optimization as part of your marketing strategy it would put you ahead of your competition in the industry.

• SEO ensures your website to be mobile friendly: to provide better user experience for your customers its a must that your website is mobile-friendly. Since most of these users browse on their phone or their tablet its best to have a website that supports all users. Using SEO for your plumbing + HVAC business will help reduce the risk of losing a significant amount of clients because Google which relies on SEO for determining websites rank enables websites to be mobile friendly thus improving user experience.

In this digital era, an absence of plumbing + HVAC SEO typically leaves a bad impression on your business especially when your website is unattractive and bland, wasted spending on a website that does not generate a lead and low website traffic which would leave a negative impression on your business. So by using SEO and adapting to the changes in this ever-changing era will help your business keep up with the advancements of the technological world.

Source link

Categories
Marketing On-Page SEO Organic Traffic Search Engine Optimization SEO SEO

How Will SEO Benefit My Plumbing + HVAC Business?

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

Source link

Categories
Off-Page SEO Roofing Search Engine Optimization SEO

The Roofing Off-Page SEO Checklist

 

Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO

In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.

If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.

That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.

Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.

On-Page SEO

It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.

Off-Page SEO

Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.

It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.

Why Does Off-Page SEO Matter to Your Roofing Business?

Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.

Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.

Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.

Backlinks

Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.

Most Common Types of Backlinks

Natural links

These are links that your roofing website gets when another site finds your content relevant.

Manually-Built Links

These are links acquired through link-building strategies like running influencer marketing campaigns

Self-Create links

It is built by incorporating backlinking in online directories, forums, and blog comment signature.

Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.

Other Off-site SEO practices include:

  • -Social media marketing
  • -Guest Blogging
  • -Influencer marketing
  • -Giveaways and events
  • -Visual marketing
  • -Question and Answer.

The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.

Essential Off-Page SEO Techniques That Roofing Contractors Need to Know

Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.

A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:

Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.

Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.

Article Writing:  Make sure that you write posts regularly and submit them to sites related to your industry.

Research Your Competitors:  You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.

Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.

However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.

Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).

Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.

Q/A Submission-   Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.

Off-Page SEO Checklist for Roofing Contractors

Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:

Identify and Fix Crawl Errors

A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.

You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!

Know-How Google Views Your Roofing Website Pages

Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.

If Google can’t access your roofing pages, then there is no way they are going to rank!

That’s why we recommend you to use the Google Search Console “Inspect URL” feature.

When you do, you will be in a position to know how Google views your roofing website pages.

Make sure that your Roofing Website is Mobile-Friendly

Google recently launched a Mobile-First algorithm

Which means?

If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.

Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.

Check your roofing website loading Speed

Does your roofing website load within the first three seconds or less?

If not, your roofing website will not rank high in SERP’s.

That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.

Benefits of Hiring Experienced Roofing SEO Company

If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.

SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.

When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.

Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:

  • Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
  • Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
  • Page Speed Optimization:  If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
  • Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.

Partner with the Right Roofing SEO Experts Today

SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.

Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.

If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.

Source link

Categories
GMB Google Local SEO Off-Page SEO On-Page SEO SEO

A History of Major Google Algorithm Updates/Changes

latest google algorithm update 2020 latest google algorithm update 2020latest google algorithm update 2020

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) that affects search results in significant ways.
For search marketers, knowing when major Google updates happened can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.
Below, we’ve listed the significant algorithmic changes that have had the biggest impact on Search.

Recent Google Changes That Impact SEO

Panda Update – February 2011

Panda launched on February 24, 2011. It was aimed at dealing with quality and optimization issues that the search engine identified in several websites indexed at the time. It assigns a quality score to webpages, which are then used as a ranking factor. The Panda Update is also known as the Farmer Update. When this update was implemented, it had a significant impact on a broad range of companies that operated online. Panda was introduced to improve search quality by eliminating prevailing content farms as well as spam sites that were designed to take advantage of Google’s vulnerabilities.
Panda has done excellent at cleaning up low-quality sites that occupy valuable SERP real estate. The update did not come without its share of problems, especially for companies with e-commerce initiatives. Websites, both big and small, started disappearing from the usual keyword ranks they had previously owned for years. Lots of companies were impacted negatively and were utterly unable to recover traffic.
Numerous updates have been made to the Panda Update, with most of them focusing on eliminating obstructive spam sites. These Panda updates have concentrated on getting advertisers to achieve their maximum search potential.

Penguin Update – April 2012

This was launched on April 24, 2012. This update specifically targeted link spam as well as manipulative link building practices. Matt Cutts, head of the Google webspam team, officially announced the update via Twitter as the Penguin Algorithm Update. It was an extension to the Panda Update and was Google’s response to the increasing practice of black hat search engine optimization techniques, which are used to gain higher search rankings in ways that violate search engine guidelines. Many updates were made to the Penguin algorithm since its launch in 2012 including;
Google Penguin 1.1(March 26, 2012)
Google Penguin 1.2 (October 5, 2012)
Google Penguin 2.0 (May 22, 2013)
Google Penguin 2.1 (October 4, 2013)
Google Penguin3.0 (October 17, 2014)
Google Penguin 4.O (September 23, 2016)
With the last update, Penguin became a part of the core algorithm, meaning it evaluates websites and links in real-time.

Hummingbird Update – August 2013

The Hummingbird Update was launched on August 22, 2013. The name Hummingbird came from the speed and precision of the update. This new algorithm allows Google to understand phrases better, providing precise results to complex search queries. It expands the brand content strategy to have more informational content on their site. Also, it gives substitutions as a user enters the query. It also brings out results far more complex search queries. Google’s knowledge graph also appears more often than it did previously, giving more direct answers in search results.
Hummingbird has improved how users are sent to a specific page and directed to the information they are seeking. Hummingbird has also promoted voice-powered searches, helping to create a smarter search engine that can better decipher user intent. Hummingbird update has been branded “the heart of Google’s search engine” as it can filter billions of pages to find the most relevant search results.

Pigeon Update – July 2014

Google’s Pigeon was released on July 24, 2014. This Google algorithm update, unlike its predecessors, was designed to give more accurate and relevant local search results. Google rewarded local businesses that had a strong organic presence with better visibility in traditional search results. Several updates on Pigeon have been made since 2014.
In many ways, Pigeon can be described as not being punitive; rather, it serves a specific group of users best.

Mobile Update – April 2015

This was launched on April 21, 2015. This update ensures that when users use the search engine on their mobile phones, mobile-friendly pages rank closer to the top. This is to provide optimum usability and speed.

Rank Brain Updates – October 2015

These updates were launched on October 26, 2015. It worked like a refresh to Google’s Hummingbird algorithm. It helped Google to understand user queries better than before.

Possum Updates – September 2016

It was launched on September 1, 2016. It basically helped to ensure that locations given to the users were as accurate to the users’ current location as possible

Fred Update – March 2017

This was launched on March 8, 2017, and is one of the latest of Google’s major confirmed updates. It helps to ensure that Google’s webmaster guidelines are adhered to by targeting violations.

Core Update – June 2019

In a rare move, Google announced they would be releasing a new update prior to rolling it out. The update is thought to have affected low-quality news sites while boosting trusted aggregator sites. It may have also affected video carousels, with many YouTube channels seeing 25% increases in traffic.

Broad Core Algorithm Update – September 2019

Broad updates don’t tend to target anything specific; instead, they improve the overall effectiveness of Google’s systems. This can lead to drops or gains in the ranking, and the main advice from Google is to focus on producing quality content. These updates won’t penalize any websites, but they will reassess any new content featured in search results since the last update, and possibly rank quality content higher. Content improvements can aid recovery from any drop in ranking.

BERT Update – October 2019

Allegedly one of the most significant changes to Google search in the past five years, the BERT update focused on better understanding search queries. Google’s official explanation was:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT can help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
For more info check out- source

Categories
Blogging Local SEO On-Page SEO Organic Traffic SEO

Tips to Write SEO Friendly Articles

Are you looking for ways to make your article writing SEO friendly?

Are your articles are not ranking higher in search engine results pages even after enticing the readers through your content writing?
Well, writing content that is compelling to readers as well as optimized for search engines is the biggest challenge for content writers nowadays. Failing to achieve any of the goals can make your content worthless.
However, making your content SEO friendly is not as difficult as it seems. Just by integrating a couple of simple tips you can greatly enhance the visibility of your content on search engines.
Therefore, let us present these simple, yet amazing tips to make your content SEO friendly.

Here you go!!!!!

Do Your Research

One of the fundamental rules of SEO writing is to think carefully and research thoroughly before starting to write any content. Writing an article without research means shooting in the dark.
Therefore, research facts and figures as well as the important information related to the topic before putting words into the article.

Use Headings

Use of headings inside the article is another important factor in SEO article writing. It not only enhances the readability of the article but also makes it easy to skim, especially long post articles.
Moreover, headings also help search engines to grasp the main topics of a long post and eventually boost the ranking of an article.

Include Keywords

This is the most significant part of writing SEO friendly content. Before writing your article, you have to figure out the words your target audience is actually searching for.
You can use a number of SEO tools such as Google Keyword Planner, Ahref, Semrush, etc. for executing your keyword research.
Once you are done finding the list of keywords, you have to use them in your article to rank higher in search engine results pages.

Optimize the Article’s Length

Most of the search engines rank the long written articles higher as they tend to have more detailed information and provide a deep understating of the topic.
Hence, make sure your articles have a minimum length of 300 words.
However, do not try to keep it unnecessarily lengthy, as it might scare the readers away. Keep in mind the readers, as well as the search engine, before deciding the length of your content.

Write High-Quality Content

Well, it is pretty obvious that the quality of your content is as important as almost every other aforementioned factor is.
Therefore, try to write your content in an engaging and conversational manner in order to entice and entertain your readers.
Well, as can be seen, just by implementing these tips you can easily make your article SEO friendly and improve the search engine rankings of your content.
Therefore, do not forget to use them the next time you write an article for your potential readers.

Categories
Content Marketing Doctor Local SEO Medical Practice Off-Page SEO On-Page SEO Organic Traffic Physician SEO

First 3 Things That Doctors Should Know About SEO Before Hiring An Seo Firm

SEO is the catalyst for all successful businesses online. Not just online but also offline because investing in SEO practices like Google My Business, and Citations also make it easy to scale your offline business. Boosting website SEO rankings for medical professionals is a puzzle that’s not easy to solve.
Well, as a medical professional, you know that over 70% of your potential clients will first search online before reaching out to you. The problem with SEO rank is that the web is saturated with similar contents that pushing yours to the first page so you can funnel these prospects to leads isn’t easy anymore.
Besides doing your job, and managing the business at the same time is a daunting task. To succeed, you will need an external marketer to spur you forward. Here is where SEO for doctors experts come in.

What Is SEO?

The initials S.E.O stands for Search Engine Optimization. It’s a special process that follows a unique algorithm to rank websites higher or lower in the search engines like Google, Bing, and Yahoo, etc. The ranking here makes you visible, so potential prospects find you faster. This leads to your site getting more clicks. SEO marketers refer to this as organic traffic.
Not all SEO marketers are equal, though. Besides, the ranking algorithms change frequently. Therefore before hiring an SEO marketer, here are the things you should know about SEO.

1. SEO Can Be Tedious

Increasing a website’s SEO ranking doesn’t happen in a second. It can take quite a long time to get you high up in the search results. There are, however, lucky chaps who managed to do it quite faster. The solid reality, however, is that SEO is a gradual process, and in some cases, it can be very costly.
It doesn’t matter whether your a veteran medic or you manage a budding clinic. Increasing your SEO rankings can be slow, and sadly enough, if you’re looking for instant results, you may get disappointed. There’s, however a way out. To get on the same page with SEO, you need to understand your audience, know the basics of website design, and how a website works.
There are other deeper SEO aspects like the meta tags, meta descriptions, and keyword research, etc. that you have to master. After getting all these right, optimizing your website for SEO becomes simple and fun. The process is however extensive with a lot of adjustments here, and there, therefore, it’s likely to take you a lot of time to get the final results.

2. SEO Is Just A Fragment Of A Fruitful Strategy

Most clinic owners think that it’s only SEO that does the magic which is not true because lots of other factors need to go into your marketing strategy. This doesn’t mean that it isn’t essential, though. It’s an integral part of any fruitful marketing strategy, but it forms just a tiny fraction of the whole process.
To get it right with SEO, and your entire marketing strategy, it’s crucial that you don’t overlook other essential marketing aspects like;

  • Content Creation.
  • Email Marketing.
  • Reviews.
  • Referral Campaigns.
  • Pay-Per-Click (PPC) Marketing.
  • Phone Call Tracking.
  • Social Media Marketing and more.

However, some of these strategies still use SEO practices. You should make sure that these tactics are used on your website. SEO will just complement what the strategies can achieve.

3. You Should Base On Content Creation Over SEO

Note that, to engage your audience, you don’t need just SEO. Instead, you will require engaging content. Because of that, if you want to come up with a robust SEO plan, it’s prudent that you base on coming up with original contents regularly.
Use the contents to engage with, and showcase your expertise to the potential clients because they want to hear from you. They want to hear your take on trending medical discoveries, and news, they want to know that you’re someone who understands their pain points.
You can deliver these contents in various forms like; videos, social media posts, infographics, and blog posts, etc. After creating these contents, you can now freely focus on creating SEO optimized web pages. With the right mindset, and approach to SEO, your business is going to flourish.
Do you want to learn more about how to utilize SEO to spur client engagement, and increase lead conversion? We got your back. We have all the expertise you need to claim strong niche authority, and boost your lead conversion.

Categories
Advertising Digital Marketing Inbound Marketing Outbound Marketing PPC SEO Traditional Marketing

What is Outbound vs Inbound Marketing?

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need to know in this post.

What Is Outbound Marketing?

Outbound marketing is the process in which marketers and influencers campaign for products or services to presumably potential customers, regardless of whether the “customers” are interested in the campaigns or not. In this case, a marketer pushes a brand outwardly by creating adverts that he/she hopes has the potential to generate new business leads and attract customers.
Examples of outbound marketing include TV/radio commercials, digital adverts on websites, paid social media ads, cold calls, and the print media- flyers, newspapers, and magazines. In all these platforms, the marketer buys the attention of prospective clients and doesn’t necessarily get it.

What Is Inbound Marketing?

In this marketing technique, a marketer draws the attention of prospective customers who are actually in need of a given product or service. Unlike in outbound marketing where a brand pushes itself onto an audience, inbound marketing has customers searching for and finding a brand that they feel will best serve their interests.
Examples of inbound marketing include SEO, blogging, opt-in email marketing, social media, and content marketing. Here, attention isn’t bought; the marketer earns the attention of prospective customers by using creative, informative, and high-quality online content.

Inbound vs. Outbound Marketing: Other Key Differences.

From the definitions above, it would be clear to many that inbound marketing is more contemporary and effective than outbound marketing. But if you are a business owner or manager- or a newbie marketer for that matter, you need to understand this topic a little bit better. So, what are the key differences between inbound and outbound marketing?

Campaign platforms.

In inbound marketing, you use the campaign platforms that you own and can control. These include your Facebook or Instagram page, your business website or a personal blog, and your YouTube channel.
In outbound marketing, on the other hand, you don’t necessarily own or control the media platforms you campaign on. You have to pay a second party- newspapers, magazines, billboard companies, etc.- to carry your content yet you have no control over how it is published.
If you rely on spam emails and cold calls, technology has made it possible for people to block unwanted calls and messages.

Ability to turn customers to promoters.

After charming new and existing customers with your creative inbound techniques and then delivering quality products and services, the chances of turning those customers into volunteer brand promoters are very high. Think of a well-edited and informative YouTube video, for example; satisfied customers will readily recommend it to their friends. In addition, Facebook and Twitter posts are easily sharable on social media.
The same cannot be said about outbound marketing: After all, not many people like ads by the way. Pushing unwanted sales onto people may get you a few conversions here and there but that would probably be the end of those customers’ engagement with your brand. Even worse, outbound marketing gives clients very limited feedback options.

Value for money.

Inbound marketing means that you only reach out to audiences who really need your services. These are people who will convert to loyal customers at the drop of a hat.
Outbound marketing means spending money on campaigns that may or may not generate any new business leads. You might spend too much and get extremely low yields.
According to recent reports by CRM Daily, inbound marketing generates more than 3000 percent of the leads that outbound marketing techniques make.

ROI tracking.

If you use several outbound techniques and then make some new leads, you won’t be able to tell which techniques worked and which ones failed. You cannot really track how good or bad your returns on investments are.
Inbound marketing, on the other hand, is easy to track how well a strategy is doing and how competitive it is amongst other techniques. You, therefore, can opt to only invest in the techniques that bring you significant returns.
And, unsurprisingly, businesses who use inbound marketing report over 25 percent growth in their marketing ROI.

Leveraging the Benefits of Inbound Marketing through SEO Marketing

Modern customers search for services and products online, mostly on Google. They find their preferred content by searching for relevant keywords on Google or any other search engine. If customers are to find your products or services, therefore, your online content needs to optimize the most relevant keywords in your niche. That is where search engine optimization (SEO) comes in.
SEO marketing makes it easy for prospective clients to find you after searching for keywords that are relevant to your niche/content. Setting up Pay-Per-Click (PPC) campaigns on Google AdWords is one of the SEO techniques that will make your content highly visible on Google. You can always turn to WordStream’s Keyword Grouping Tool for help in setting up Google Adword campaigns for different keywords.
Another key technique is publishing comprehensive and quality content on your website at all times. The content needs to be long enough to answer all the questions that your potential online visitors could have, but not too long to bore or exhaust the reader. It should be consistently compelling in order to keep the reader hooked. Remember that if the reader can’t find quality on your website, he or she will find it from your competitors.

The Bottom line

The more the content you publish, the more the keywords your website will have, and the higher it will rank on Google.

Categories
Google Google Algorithm Off-Page SEO On-Page SEO Organic Traffic SEO

Improve Your Rankings by Gaining Google’s Trust Algorithm

You’ve been there. You designed a beautiful website, filled it with engaging content, and optimized it for SEO but then the moment of truth arrived.
You typed your keyword into Google, sure that your new website would at least make it to page one or even the top spot. But to your disappointment, it was nowhere in sight, not even on page two.
What went wrong?
Why did your site not rank as highly as you expected?
Does Google hate you?
No, it has nothing against you. It just doesn’t trust you, at least not yet…

How Google Works

But why doesn’t Google trust you? To know the reason ‘why’ you must first understand how it works. In the past, keywords were the main ranking factor. So with a high keyword density, your site was sure to rank highly.
Today, however, the algorithms prefer relevance to keywords. A relevant website provides value, gains people’s trust, and attracts more visitors. And in turn, Google rewards it with a high ranking.
Which brings us to the next question: How do you gain Google’s trust? Here are a few ways how.

Proper Indexing

When your website launches, Google’s robots crawl over it, searching for key data. At the top of their search list are keywords, domain age, domain authority, and content quality – all key ranking factors. Shortly after, the bots send the data back to the search engine for indexing and ranking.
Now, what happens when they fail to crawl over your site properly? Two things.
One, insufficient data makes it back to Google, which then considers your site less trustworthy than it really is. For this reason, confirm through Google Analytics or domain.com whether your page is properly indexed. If it isn’t, request to have the bots crawl over it again.
Two, no data at all finds its way to Google. Your site remains unindexed and, therefore, invisible to internet users. In such cases, take another look at your robots.txt file. It tells the bots which pages to crawl and not to crawl. If it’s poorly coded, it stops them from reading your entire site. So read its contents carefully and correct any errors you find.

Proper Website Design

Google trusts well-designed websites for obvious reasons. They’re more engaging and user-friendly. And they all have the following features in common.
For starters, they work on mobile devices, read flash, and contain image captions or alt tags. What’s more, they feature straightforward menus and live links, making them easy to navigate.
If your site fails to meet these requirements, upgrade it. Otherwise, Google will drop its ranking.

High Traffic

Internet users looking to search engines for one thing only – answers. After typing a keyword or question in the search bar, they expect the links in the results page to provide a solution to their problem. So when they click on your link and it provides none, they quickly leave it, never to return.
But if your link answers their queries, they flock to your site in droves. Google then notices the increase in traffic and rightly assumes you provide value to your visitors. And in response, it boosts your trust ranking

Google’s Guidelines

Google frowns upon and even penalizes any site, which violates its guidelines. Is your website guilty of these violations? Let’s find out.
Have you duplicated pages, used spammy links, or written worthless content? And has your site been recently hacked into? If you’ve answered “yes” to any of those questions-fix the violations or Google will continue to distrust you.

Original Content

Have you ever opened a website, only to discover that it’s a carbon copy of the one you’ve just visited? How did that make you feel? Disgusted, most likely.
So why should Google feel any differently? In fact, it hates copied content so much that it has created algorithms not only to detect plagiarism but also to penalize it.

Fresh Content

You created original, useful content years back, and it ranked highly. But since then, its ranking has steadily dropped, yet you’ve not altered the content. What could be the problem?
It’s your doing nothing. Google loves fresh content. But that doesn’t mean you have to write new material every day. A post a week is often enough to maintain high trust rankings. Alternatively, update your current copy regularly.

Keyword Use

Earlier, we saw that Google no longer focuses on keywords as it used to in the past. Should you then ignore them altogether? Absolutely not!
Researched and targeted correctly, keywords drive traffic to your site. After all, they reveal better than anything else what it’s all about. But when using them, focus less on density and more on LSI keywords, which are keywords related to the main keyword.

Anchor Text

It’s common practice to use keywords, both chose and LSI, as anchor text. Unfortunately, keywords sometimes sound unnatural when used in this way. And when they do, Google notices.
Its Penguin algorithm then considers your content spammy and untrustworthy. Even worse, it demotes you from your rankings, the penalty it reserves for all spam.

High-Quality Links

As you’re well aware, links raise your SEO profile. But in your quest to add them to your site, avoid any linking to and from new, low-authority, or banned websites. Google considers such links as questionable and understandably so.
Now, what do you do if you already have them on your site? You have two options. One, remove them and replace them with better ones. Or two, disavow them.

User Experience

Earlier, we saw that Google loves well-designed websites with a focus on user experience. But what exactly is user-experience and how can you apply it to your site? For the answer, think back to your own experience.
Don’t you just love fast-loading sites with easy navigation, few pop-ups, no broken links, and engaging content? So will your site’s visitors.

Engaging Content

To grab your visitor’s attention and keep it, create engaging content. Besides the rules of grammar, also apply the rules of common sense. For instance, write short sentences and paragraphs.
Unlike large blocks of text, they seem less intimidating. Likewise, avoid jargon to make your text readable.

Mobile Compatibility

Rather than use a desktop computer, most internet users now access the web through their mobile devices. Google knows this. So from 2018, it has been prioritizing mobile-friendly websites in its search results and index. To make the most of this change, ensure your site is mobile-compatible.

Social Media Compatibility

As far as Google is concerned, social media is not yet a ranking factor. But make no mistake: The platform directs traffic to your site, which as we saw earlier boosts your rankings. So post regularly on social media and make sure to include social media links in your site.

Conclusion

To rank highly on Google, focus on building trust with both the search engine and your visitors. Fortunately, this is an easy thing to do provided you’re willing to apply yourself.