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Graphic Design Roofing Traditional Marketing

10 Roofing Postcard Marketing Mistakes to Avoid

Today, postcards are the cheapest form of direct mail. Most roofing businesses already understand the importance of postcard marketing as it is a great way of gaining the attention of customers. Postcards are easy to create and have a high rate of response.

Postcards can be used to increase sales leads, introduce new products and services to customers, engage with your existing customers, promote special offers or coupons, drive traffic to your website, and test several messages and offers.

The chances of roofing postcards being read are very high. This is because unlike mail-in envelopes that need to be opened in order to be read, they are opened already and are ready to be read. Plus the message will reach the recipient quickly and easily.

All these factors show why roofing businesses consider the use of postcards as it is an efficient marketing tool. However, it is crucial to avoid some mistakes that roofing business owners make while implementing the postcard marketing campaign. If you want a run a successful postcard marketing campaign, you need to avoid these ten common mistakes.

1. Not Targeting the Best Prospects

It is important to have the best mailing list of prospects in order to have a successful postcard marketing campaign. This will allow for a better response rate by customers. Having in-house lists is the best, especially if those listed are known to respond to offers that they have an interest in.

If you do not own an in-house list you can opt to create one or rent one, but be sure to visit a list broker for this. You can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market for a fee.

2. Lack of Repetition

Consistent, persistent, and repetitive mailings have been found to be more effective than single mailing. You need to be repetitive for your postcard marketing campaign to be successful. Studies show that the average person needs to see or hear something about four times for it to register in their minds.

When existing and potential customers see your company name appearing multiple times, it will be great to build your brand reputation. This will be good for business because customers will be more familiar with your brand.

3. Sending Postcards that don’t have a pleasing appearance

Postcards need to be professionally made, they need to stand out and generate a lot of responses. This includes bold colors and photos that of great quality to attract readers’ attention.

The postcards for your business need to be pleasant and they should also need to have an approachable and friendly message. This makes sure that readers are engaged and it gives them an emotional feel while reading. You should strive to have short personalized messages on your postcards since they generate more feedback.

4. Mailing Mishaps

It is important to pay great attention to the arrival dates of your postcards in order to have a successful postcard campaign. Mondays, Fridays and Holidays are days that have been found to be less effective. Tuesdays and Wednesdays, however, are days that you can get the best results due to the less volume of mail. It is necessary to confirm with your mailing service in order to know which days are best for mailing especially when mailing out of the state.

5. Spending a lot of money on printing

It is not necessarily crucial for a roofing business to spend too much on printing postcards. You can easily print an appealing postcard on a laser or inkjet printer which is very affordable including the cost of ink. For larger postcards, professional printers charge less per increase in the number of postcards.

The U.S Postal Service requires 23 cent 1st class postcards to be 3 and a half inches in height and 5 inches in width. They should not exceed 4 and a quarter inches in height and 6 inches in width.

6. Using postcards to close sales

Postcards should not be used as a sales pitch. Postcards have a limited space hence you can not provide all the information that is needed to close a sale. They should; however, be used to grab the attention of the reader and help drive more traffic to your website. They can also lead customers to use coupons or to come to a grand opening.

7. Not Enough Attention to Headlines, Image or Message

A headline that grabs the attention of the reader is brief and is captivating will eventually lead to better feedback as many customers will respond to the postcard as compared to one with a bad headline. A great headline should be combined with an appealing image in order to guide the reader to the message side of the postcard.

The image and the color of the postcard need to work in unison in order to achieve the goal of attracting readers’ attention.

The image needs to be eye-catching and brightly colored while the message should clearly explain what you are trying to promote in a few words in order for your efforts to be successful.

8. Not keeping the message simple

When it comes to the postcard message, you need to keep it as short as possible. In that short glance or in the few seconds that people give to your postcard, they need to obtain everything you are trying to explain. Therefore, you need to use brief complete sentences, the language needs to be understandable and display your message in bullet point form to grasp the attention of the reader.

If you are promoting a product or a service, it need not be more than one. You need to display only what is important and direct the reader on what to do next after reading your postcard. More information can be found on your website’s landing page, through a follow-up call or in an email.

You need to avoid the use of slang or hard vocabulary words. You should also avoid displaying the whole list of what you offer. Just keep it cool and simple for a successful postcard campaign.

9. Failure to Provide Your Contact Information

It seems natural to provide your contact information on your postcard so that your potential customers can be able to reach you but often this is overlooked. The contact information can include your telephone number, physical address, email address, or website address. Contact information serves as the call to action on your postcard. If the people who have read your postcard, like what you are offering, they would want to take a step further and contact you. It is important to have all the necessary communication channels for people to reach you and engage in your business. Ensure to add your roofing company name in the contact information section.

10. Failing to Proofread

Errors can really reflect badly on your business, they can tarnish your brand reputation. Errors such as punctuations, spelling mistakes, and typographical errors can ruin the message you are trying to display to your targeted market. It is important to proofread your work over and over again before sending it to be printed. A good technique of discovering errors is by reading the message aloud or having someone else review your work. This may help because they will catch errors that you may have overlooked.

Many businesses use postcards because they are a great marketing tool. They can be very effective for roofing businesses because of their cost-effectiveness whereby you can reach your targeted prospects by spending little to few dollars.

Postcards also can be made to be extremely personal whereby business owners can get really personalize the messages to get close to prospects and communicate with them in a friendly manner. They have a higher percentage of being read than direct mail letters. They do not need to be opened in order for them to be read. They also don’t suffer under spam filters as emails do. Postcards have a 94% chance of being read while direct mails have about a 14% chance of being read.

Postcards are really versatile because of the many options regarding size and layout. You can design a card to suit any purpose or business including announcements, special offers, events, and mini newsletters. They are also very easy to track. They make use of a special code on the card or a message requesting recipients to return the card. This makes tracking the efforts of your postcard campaign easier. Leads and sales can easily be identified to determine the return on investment of every mailing done.

Postcards also offer instant results. Due to the captivating headline, eye-catching image, and shortness of the message on postcards, they are easily read and your business can be contacted by potential customers in a very short time.

Summary

A well planned and executed postcard campaign can be very successful. By avoiding the postcard marketing mistakes mentioned above you will be able to have an increase in roofing leads and sales. You will surely enjoy the benefits of the powerful postcard marketing tool in your roofing business.

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Categories
Advertising Copywriting Marketing Traditional Marketing

Over 350 Of The Greatest Ad Headlines Ever Written

Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.

 

  1. “…The Amazing Thing, Of Course, Is The Speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 4 Kilograms Of Fluid And Fat In The Very First Weekend…”
  2. “I Had Been Overweight For 10 Years, So… My Friends Could Hardly Believe Their Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!”
  3. “I Lost My Bulges…And Saved Money Too”
  4. “Insider Information” – On Who’s Really Making Money – Plus Exactly How Those Businesses Operate
  5. “Last Friday…Was I Scared – My Boss Almost Fired Me!”
  6. “No Time For TAFE – Took College At Home Services”, Says Well-Known Author
  7. “Send Me To Any City In Australia. Take Away My Wallet. Give Me $100.00 For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money.”
  8. “Some Straight Talk About Vitamins And Your Sex Life”
  9. “You Kill That Story – Or I’ll Run You Out Of The State!”
  10. $80,000 In Prizes! Help Us Find The Name For These New Kitchens
  11. 10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same Time
  12. 12 Special Tax Strategies That Are Making Doctors Rich
  13. 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks
  14. 17 Stocks You Should Dump Right Away The Lowdown On Self-Publishing
  15. 38 Fun, Easy Ways To Earn $500 Next Weekend
  16. 47 Reasons Why It Would Have Paid You To Answer Your Ad A Few Months Ago
  17. 7 Steps To Freedom
  18. 7 Ways Long Distance Can Keep Your Head Above Water
  19. 7 Ways To Collect Your Unpaid Bills
  20. 9 Good Reasons To Choose Country Curtains Quality Sun Blinds And Beat The Scorching Heat This Summer
  21. A Breakthrough Idea For Those Who Want To Act In The Movies
  22. A Little Mistake Cost A Farmer $3,000 A Year
  23. A Startling Fact About Money
  24. A Wonderful Two Years’ Trip At Full Pay – But Only Man With Imagination Can Take It
  25. Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
  26. Advice To Wives Whose Husbands Don’t Save Money – By A Wife
  27. Alive With Pleasure
  28. Amazing New Titanic Commemorative Is Mint-Perfect And Even Bigger Than A Fifty Cent Piece!
  29. An Amazing Business You Can Carry In Your Pocket
  30. An Educated Failure
  31. An Open Letter To Every Overweight Person In Melbourne
  32. ..The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  33. Are They Being Promoted Right Over Your Head?
  34. Are We A Nation Of Low-Brows?
  35. Are You An Overeducated Underachiever?
  36. Are You Closing Your Eyes To The Profit Potential In 800 Services?
  37. Are You Ever Tongue-Tied At A Party?
  38. Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
  39. Are You Tired Of The Treatment You’re Getting?
  40. At 6 For 99 Cents, You Can Indulge Your Fantasies This Month
  41. At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!
  42. At Marina Mirage’s New Mexican Restaurant Your First Meal Is Free
  43. Attention: Home Services Owner, Don’t Buy Any Curtains Until You Read This
  44. Banking Secrets That Banks Don’t Want Published
  45. Brighten Your Dark Rooms In Less Than 1 Hour
  46. Brisbane Man Reveals A Shortcut To Authorship
  47. But What If You Could See Her Naked?
  48. Buy No Desk…Until You’ve Seen This Sensation Of The Business Show New “Energy Pill” Tested By The R.A.A.F. With Amazing Results
  49. By This Time Next Month, You Could Have A Global Data Communications Network
  50. Call Back These Great Moments At The Opera
  51. Can You Pass This Memory Test?
  52. Can Your Child Read These Words?
  53. Check The Kind Of Body You Want
  54. Confessions Of A Disbarred Lawyer
  55. Corporation Uses Magazine Articles As Marketing Key
  56. Dare To Be Rich!
  57. Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
  58. Did You Ever See A “Telegram” From Your Heart?
  59. Do You Do Any Of These Ten Embarrassing Things?
  60. Do You Have These Symptoms Of Nervous Exhaustion?
  61. Do You Make These Mistakes In English?
  62. Do You Make These Mistakes In Job Interviews?
  63. Do You Sincerely Want To Be Rich?
  64. Do Your Employees Work As Slowly As They Read?
  65. Doctor Discovers The Cellulite Dissolver
  66. Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  67. Does Uncle Sam Owe You Money You Don’t Even Know About
  68. Does Your Child Ever Embarrass You?
  69. Don’t Envy The Plumber – Be One
  70. Don’t Let Athlete’s Foot “Lay You Up”
  71. Don’t Try This With Any Other Copier
  72. Everywhere Women Are Raving About This Amazing New Shampoo!
  73. Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen
  74. Fatten Your Bank Account
  75. Financial Columnist Makes Unique Discovery
  76. For The Woman Who Is Older Than She Looks
  77. Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
  78. Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
  79. Free 1 Month Gym Membership Worth $79 With Every Pair Of Reebok Cross- Trainer Shoes. This Weekend Only.
  80. Free Book – Tells You 12 Secrets Of Better Lawn Care
  81. Free Kit Tells How To Take Better Photographs
  82. Free Report – “How To Increase Your Profits In A Recession.” Are You Too Busy Earning A Living To Make Any Money?
  83. Full Time Minister Finds Part Time Goldmine!
  84. Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor
  85. Get Out Of Debt In 90 Minutes Without Borrowing!
  86. Gold Coast Lawyer Discovers How To Make Money At Home Services With The Help Of The Federal Government
  87. Good News For Franchise Owners: Here’s How To Get Hundreds Of Qualified Leads At Half The Cost
  88. Great New Discovery Kills Kitchen Odors Quick! – Makes Indoor Air “Country- Fresh”
  89. Greatest Gold Mine Of Easy “Things-To-Make” Ever Crammed Into One Big Book
  90. Greed And Gouging In The Stock Market
  91. Guaranteed To Go Thru Ice, Mud Or Snow – Or We Pay The Tow!
  92. Hands That Look Lovelier In 24 Hours – Or Your Money Back
  93. Have A House You’ll Be Proud Of…With ColourMakers Range Of 362 Tiles And New Easy-To-Apply House Paint
  94. Have You A “Worry” Stock?
  95. Have You Ever Bowled A Strike And Said, “I’ve Got It!”?
  96. Have You Ever Said, “I Just Can’t Seem To Concentrate?”
  97. Have You Ever Seen A Grown Man Cry?
  98. Have You Ever Taken A Practice Golf Swing At A Dandelion?
  99. He Became Twice The Man At Half The Weight The Secret Of Being Wealthy
  100. He Was 240 Pounds Of Sweet Tooth
  101. Here Are 87 Surprise Ways To Get Money From Parliament House
  102. Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week.
  103. Here’s A Quick Way To Break Up A Cold
  104. Here’s A Way To Make Money That Has Never Yet Failed
  105. Here’s How To Find Out If Your Bank Is About To Go Bankrupt!
  106. How A “Fool Stunt” Made Me A Star Salesman
  107. How A New Discovery Made A Plain Girl Beautiful
  108. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  109. How Bad A Beating Are You Willing To Take To Own A New Car?
  110. How Come Some People Can Walk Up To A Blackjack Table And Always Walk Away A Winner
  111. How Do You Grow $1,000 Worth Of Food In A Garden This Small?
  112. How I Made A Fortune With A “Fool Idea”
  113. How I Made A Fortune With A “Fool Idea”
  114. How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s … “The Dangerous Years!”
  115. How Much Are You Losing To Deadbeats Right Now?
  116. How Much Is “Worker Tension” Costing Your Company?
  117. How Often Do You Hear Yourself Saying, “No, I Haven’t Read It; I’ve Been Meaning To!”
  118. How The Experts Buy And Sell Gold And Silver
  119. How The Way You Undress Reveals Your Personality
  120. How To Avoid Having Your Car Stolen This Summer On The Gold Coast
  121. How To Beat Tension Without Pills?
  122. How To Beat The Banks At Their Own Game
  123. How To Become Debt-Free And Stay That Way – Forever
  124. How To Burn Off Body Fat, Hour By Hour!
  125. How To Collect From Social Security At Any Age!
  126. How To Develop A Silver Tongue, A Golden Toucha Nd A Mind Like A Steel Trap
  127. How To Discover The Fortune Lying Hidden In Your Daily Paper
  128. How To Discover The Fortune That Lies Hidden In Your Head
  129. How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half!
  130. How To Discover What You Are Really Good At Again She Orders…”A Chicken Said, Please”
  131. How To Do Wonders With A Little Land!
  132. How To Double Your Income In Just 60 Days
  133. How To Find Someone To Love
  134. How To Flatten Your Tush
  135. How To Form Your Corporation Without A Lawyer For Under $50.00
  136. How To Get $373,500 Out Of A $30,000 House
  137. How To Get 12 Hours Out Of An 80-Hour Day
  138. How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
  139. How To Get A Grip On Audience Attention
  140. How To Get Free Advertising And Free Publicity
  141. How To Get Rich In Reading Classified Ads
  142. How To Get What The Australian Government Owes You!
  143. How To Give Your Children Extra Iron – These 3 Delicious Ways
  144. How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
  145. How To Improve Your Memory
  146. How To Make A Fortune Today Starting From Scratch!
  147. How To Make A Killing In Closeouts
  148. How To Make Money With Display Ads
  149. How To Make Money Writing Short Paragraphs
  150. How To Obtain Guaranteed Credit Anywhere In Australia
  151. How To Overcome The Body Chemical That Keeps You Fat!
  152. How To Own A $139,000 Investment Home Services From Only $35 Per Week And No Deposit
  153. How To Pay Less For Advertising While You Get More Orders
  154. How To Pay Zero Taxes!
  155. How To Plan Your House To Suit Yourself
  156. How To Push Your Resume To The Top Of The Stack
  157. How To Raise And Train Your Puppy
  158. How To Raise Venture Capital Without Losing Equity
  159. How To Raise Your Child’s IQ Before It Is Even Born.
  160. How To Rob Race Tracks Legally
  161. How To Start From “Scratch” And Become A P.O. Box Millionaire
  162. How To Take Out Stains…Use (Product X) And Follow These Easy Directions
  163. How To Turn $5000 Into $5,436 In Just 12 Months
  164. How To Turn Stumbling Blocks Into Stepping Stones
  165. How To Wake Up The Financial Genius Inside You
  166. How To Win Friends And Influence People
  167. How To Write A Business Letter
  168. How To Write A Good Advertisement
  169. How To Write A Hit Song And Sell It
  170. How To Write Copy That Will Make You Rich
  171. How You Can Eat More And Weight Less
  172. How You Can Legally Profit From “Insider” Information On The Stock Market
  173. How You Can Make Money With The Arabs
  174. How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
  175. I’d Like To Give This To May Fellow Men – While I Am Still Able To Help
  176. If You Can Lick A Stamp – You Can Lick Your Weight Problem
  177. If You Can Read And Write Simple English, I’ll Show You How To Make Real Money Selling Words
  178. If You Read Music You’ll Love Our Magazine
  179. If You Read Nothing Else – Read This
  180. If You Were Given $200,000 To Spend – Isn’t This The Kind Of (Type Of Product, But Not Brand Name) You Would Build
  181. If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time
  182. If Your Home Services Doesn’t Have An Alarm He’ll Break In In Just 10 Seconds. With A Wormald Back-To-Base Alarm He Won’t Even Try!
  183. Imagine Being Such A Great Lover Women Can See It In Your Eyes!
  184. Imagine Me…Holding An Audience Spellbound For 30 Minutes!
  185. Imagine Working Until 4:00am – And Loving Every Minute Of It!
  186. Important News For People Who Swore They Would Never Try Another Reducing Product
  187. Inventors, Strike Paydirt!
  188. Is The Life Of A Child Worth $1 To You?
  189. Is Your Home Services Picture-Poor?
  190. It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily
  191. It’s Crazy That A High School Dropout Would Make This Much Money
  192. It’s Easy To Cash In On Your Amazing Astrological Abilities
  193. It’s Easy To Cash In On Your Amazing Astrological Abilities
  194. Lawyers Reveal Legal Loopholes That Make Money
  195. Let Me Tell You How I Reduced For Keeps
  196. Life In The Fast Lane
  197. Little Leaks That Keep Men Poor
  198. Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is Selling So Cheap
  199. Look Great With Our Free Stylecut
  200. Lost For Words? Push The Buttons And Voila!
  201. Make Anyone Do Anything You Mentally Command – With Your Mind Alone!
  202. Make Extra Cash Writing Advertising Book Match Covers
  203. Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day!
  204. Mobile Money Maker
  205. Money-Saving Bargains From Australia’s Oldest Diamond Discount House
  206. Moneymaking Sledgehammer
  207. Movie Actor Reveals Amazing New Weight-Loss Breakthrough
  208. My Feet Were Killing Me…Until I Discovered The Miracle In Germany
  209. My Name Is Michael Trent…And I’d Like To Make A Confession!
  210. Need More Money?
  211. New Cake-Improver Gets You Compliments Galore!
  212. New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
  213. New Halley’s Comet “Silver Eagle” Is Totally Unique And Made Of Pure Silver!
  214. New Help For Not So Perfect Hair
  215. New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!
  216. New Pill Gives Almost Complete Relief From Arthritis Pain!
  217. New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
  218. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  219. New! Your Child Is The Star Of This Brand New Sesame Street Storybook!
  220. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood!
  221. No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail!
  222. Now Any Auto Repair Job Can Be “Duck Soup: For You
  223. Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck – Absolutely Guaranteed!
  224. Now! Own Queensland Land This Easy Way…$10 Down And $10 A Month
  225. Often A Bridesmaid, Never A Bride
  226. One Place-Setting Free For Every Three You Buy!
  227. One Transaction Can Make You Independent For The Rest Of Your Life
  228. Own A Business Of Your Choice Without Investing 1 Cent
  229. Phone Wizard
  230. Pierced By 421 Nails…Retains Full Air Pressure
  231. Pregnant? The Sooner You Know, The Better.
  232. Profits That Lie Hidden In Your Farm
  233. Reduce Office Turnover By 100%
  234. Reduce While You Sleep
  235. Released At Last – 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!
  236. Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t?
  237. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  238. Save 20 Cents On 2 Cans Of Blueberry Sauce – Limited Offer
  239. Science Has Finally Counterfeited A Perfect Diamond!
  240. Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
  241. Sell Your Product On National Television For A Percentage Of Profit
  242. Six Types Of Investors – Which Group Are You In?
  243. Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
  244. Some Straight Talk About Earning Extra Income
  245. Some Straight Talk About Vitamins And Your Sex Life
  246. Speak Spanish Like A Diplomat
  247. Stop Dreaming And Start Making Money Free Giant Cookie
    How To Get Out Of The Rat Race And Into The Chips
  248. Sunshine Coast Man Swears Under Oath That His New “Energy Pill” Does Not Contain Cocaine Or Any Other Illegal Stimulant – “It’s A Food, Not A Drug,” Says Joe Bloggs
  249. Suppose This Happened On Your Wedding Day!
  250. Sydney Lawyer Reveals The Insiders Way To Get Even
  251. Take Any 3 Of These Kitchen Appliances – For Only $8.95 (Values Up To $15.95)
  252. Take This 1-Minute Test – Of An Amazing New Kind Of Shaving Cream
  253. Test Your Ability To Ever Grow Up
  254. Tested Advertising Methods
  255. The “10 Quickest Ways” To Get More Customers
  256. The $112,000 Housewife
  257. The 5 Most Costly Mistakes In Business – How Many Are You Making Right Now?
  258. The Amazing “Face-Life-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery
  259. The Amazing “Magic Mud” Used By A Top Tv Doctor Who Doesn’t Believe In Plastic Surgery!
  260. The Amazing $10.00 Fake Diamond That Will Fool 9 Out Of 10 Jewellers
  261. The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
  262. The Amazing Diet Secret Of A Desperate Housewife
  263. The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
  264. The Amazing Grafton “Wrinkle Eraser” Discovered By A Top Oriental Chemist
  265. The Amazing Lost Money Secret Of The U.S. Government
  266. The Amazing Money-Making Power Of Pac-Man And His Friends!
  267. The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly
  268. The Amazing Secrets Of The Hottest Investment Of The Last 5 Years!
  269. The Art Of Selling By Telephone
  270. The Child Who Won The Hearts Of All
  271. The Chinese Secrets Of Weight Control
  272. The Crimes We Commit Against Our Stomachs
  273. The Deaf Now Hear Whispers
  274. The Inside Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth
  275. The Last 2 Hours Are The Longest – And Those Are The 2 Hours You Save
  276. The Lazy Man’s Way To Riches
  277. The Machine That Peels Off Kilograms While You Sit Back And Enjoy It
  278. The Man With The “Grasshopper Mind”
  279. The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
  280. The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It Every Month. Why?
  281. The Most Expensive Mistake Of Your Life
  282. The Other Side Of The Story On Rock Hudson
  283. The Passport To Riches
  284. The People Who Read This Book Will End Up With Your Money
  285. The Secret Of Bowling Strikes
  286. The Secret Of Having Good Luck
  287. The Secret Of How Australia’s Number One Handicapper “Stole” Over $1,000,000 From The Racetracks Last Year
  288. The Secret Of Making People Like You
  289. The Secret Of Making People Like You
  290. The Secret Of Perfect Putting
  291. The Secret Of Sticking To Your Diet
  292. The Secret Of Teaching Yourself Music
  293. The Truth About Getting Rich The Book On Who Owns Whom
  294. The Ugly Truth About Your New Car
  295. There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth”
  296. They Laughed When I Sat Down At The Piano – But When I Started To Play!
  297. They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First
  298. Think And Grow Rich
  299. This Almost-Magical Lamp Lights Highway Turns Before You Make Them
  300. This Is Marie Antoinette – Riding To Her Death
  301. This Pen ”Burps” Before It Drinks – But Never Afterwards!
  302. Thousands Have This Priceless Gift – But Never Discover It!
  303. Thousands Now Play Who Never Thought They Could
  304. Three Powerful Reasons You Should Come To My Seminar
  305. Throw Away Your Oars!
  306. To Men Who Want To Quit Work Someday
  307. To People Who Want To Write – But Can’t Get Started
  308. To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits
  309. ..Add $10,000 To Your Estate – For The Price Of A New Hat
  310. Tom Mccahill Says: “The Appliance Repair Field Is So Uncrowded It’s Almost Lonely”
  311. Too Busy Earning A Living To Make Any Money?
  312. Using A Lawyer May Be Dangerous To Your Wealth
  313. Vita-Mix Makes Juice 12 Times Faster Than Other Juicers – And 400% More Nutritious
  314. Want To Be A Legal Investigator?
  315. Want To Be An Airline Flight Attendant?
  316. Want To Lose Some Weight?
  317. Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck Or Car More Than 10,000 Kilometers Per Year
  318. Wanted: Your Old Shredder. Get A Minimum $700 Trade In On Our New Models
  319. Watch Your Weight And Inches Disappear
  320. We’re Looking For People To Write Children’s Books
  321. What Everybody Ought To Know… About This Stock And Bond Business
  322. What Would You Rather Do This Evening: Watch Tv Or Make Some Real Money?
  323. What’s Wrong With This Picture?
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Categories
Marketing Traditional Marketing

How to Market Towards Baby Boomers Through Social Media

Baby Boomers, or people who were born between the years of 1946-1964, make up roughly 25% of the US population and are known to be our nation’s greatest consumers. In 2012, it was estimated that there were a total of 76.4 million Baby Boomers living in the United States. Unfortunately, Baby Boomers are incorrectly considered to be technologically inept, and there seems to be a disconnect with modern businesses and this age group when it comes to social media marketing. As with any targeted age group, the key is understanding the interests and generational differences of Baby Boomers in order to best appeal to them.

Baby Boomers & Social Media Usage

The PEW Research Center has conducted several studies on the demographics of social media users. The research center found that 64% of people in the 50-64 year age range use Facebook, as well as an additional 48% of people over 64 years of age; That adds up to over one-hundred-million people over the age of 60 who use Facebook. This statistic is made even more impressive when you consider the fact that only 15% more of the younger Generation X population are a member of the same social media site. However, this relatively small gap may be quickly closing. It may be surprising for some to learn that 55-64-year-olds are the fastest growing age group on social media sites such as Facebook, Twitter, and Instagram!

Cater to a Baby Boomer Crowd

In order for your social media campaigns to be successful, you need to keep your audience and their interests in mind. Make sure the images, articles, and information you post is targeted towards, and relatable to Baby Boomers. If you simply acknowledge their presence on social media and cater your content to them, you’ll already be worlds above your competition when it comes to reaching out to the 50 & over the crowd.
Regardless of age, it also helps to engage with your followers. One way to do this is by giving them the opportunity to ask you questions so you can provide them with your personalized insight. Make sure you are prompt and thorough in your responses.

Ageism Is a Nasty Habit (And it Can Lose You, Potential Clients)

The easiest way to lose the business of Baby Boomers is to refer to them as “old”, “elderly”, “senior citizens”, or any other word or phrase which may remind them of the number of years they’ve lived. They were, after all, pretty hip in their day. And just because they’ve hit fifty, it doesn’t mean they’re ready to resign to being “old fogies” just yet. When it comes to matters of potential ageism, remember the Golden Rule; When you are over fifty, would you enjoy being called words that are associated with “decrepit”? Probably not. Plus, studies show people are more likely to use your product or service if they feel good about themselves; Feeling “old” doesn’t feel good- don’t harsh a Baby Boomer’s mellow, man. If you are specifically referring to the Baby Boomer group, simply call them Baby Boomers!

Educate & Inform

Baby Boomers appreciate informative content which can be provided in numerous forms. Videos, blog posts, articles, photos, infographics, and emails are all great ways to draw in the fifty-or-older crowd. Pay attention to the type of content which best strikes their interest and provide them with all the facts you can gather on those topics. The more informed Baby Boomers are on what you are offering, the more likely they are to use your product or service.

Give Baby Boomers the Ability to Speak to a Human

Make sure all of your contact information is easily accessible from your webpage and social media accounts. While you will, of course, want to make sure to let people know your URL, twitter handle and the like, make sure to not leave out your business’s telephone number, and address, when applicable. While Baby Boomers are almost equally connected to social media as the younger generations, some do still find elements of ultra-modern communication to be a bit confusing or intimidating. Sometimes, it is much more preferable for them to make a phone call or visit your place of business and speak to an actual human being. If you do not make this information easily accessible, you may end up losing a large portion of potential business from Baby Boomers.

Thank Them For Their Business & Ask Them Back

It is important to follow up with any and all potential clients, regardless of what generation they fall under. But this is especially important with Baby Boomers who grew up in a time that put an especially strong emphasis on manners. Following-up with clients, thanking them for their business and letting them know you’d love to have them back (even offering them discounts and specials), is not only courteous but will most definitely improve your business. Studies have shown that most clients will not return if they do not receive at least one follow-up communication. A great way to keep clients (or potential ones) in the loop, and keep them coming back, is to send out regular email newsletters. This will make sure your business remains at the forefront of their mind. You should also make an effort to be as helpful as you can (again, offering advice in your field via social media is a great strategy for this). If you prove to be a knowledgable, helpful member of the community even when you are not being paid, people will be much more eager to pay for your services!

“Old School” Advertising

Whether you want to grab the attention of Baby Boomers who are not on social media or keep the attention of those who are, you should branch out from online communication and advertisements. Pamphlets, brochures, and newspaper ads are still all great ways to spread awareness about your business or service, especially if you’re trying to gain the business of people 50 or older. Consider mailing out information to areas where there is a higher population of Baby Boomers; This will help attain the business of those who are not on social media. Depending on the product or service you are offering, you may even want to conduct a seminar in order to inform the public and respond to any concerns, or answer any questions they might have.

Categories
Digital Marketing Inbound Marketing Marketing Traditional Marketing

Is digital marketing as effective as traditional marketing?

Before we answer this important question let’s first define our 2 terms digital marketing and traditional marketing. 

What Is Digital Marketing?

Digital marketing is referring to marketing campaigns that utilize only digital platforms e.g. search engine optimization (SEO) also known as search marketing, pay per click (PPC) which is referring to google ads and other search engines like bing and yahoo, social media marketing (SMM) this can be done on all social platforms like Facebook, Instagram, YouTube and LinkedIn, and email marketing. 

What Is Traditional Marketing?

Traditional marketing is referring to marketing campaigns that can be physical and digital e.g. TV commercials, radio commercials, billboards, newspaper, phone books, and direct mail. 

Current Stats

In the year 2018, we noticed that $129 billion was spent on digital marketing while only $109 billion was spent on traditional methods. That is a $20 billion dollar increase! 

The behavior of the Historic Consumer

In the past, people would primarily rely on word of mouth to get referrals and as time went on people began utilizing newspapers to advertise their services which would require consumers to keep sections of the newspaper that they found interest in so later they could call when the time was right. The next phase society went through was phone books so when you needed service you didn’t call your neighbor, you instead would search through that giant phone book and find some businesses and make your calls till you found the right one. Consumers would keep business cards or a Rolodex or even keep refrigerator magnets so they could easily access a business’s phone number when they needed it.

The behavior of the Modern Consumer

In this modern age, your customer is busy and has access to technology to make their lives more convenient and efficient. When your customer needs a service they want their research to be fast so they will either reach for their phone or jump on the computer. Then they will choose a search engine such as Google, Siri, Yelp, Bing, etc. By being ranked in the top results of this search rather than the bottom it will increase your chances of receiving this prime lead.

Traditional Marketing In The Past Vs The Modern Age

  • Newspaper: In the past, people relied on newspapers as their primary source for news and updates and when they read an ad that was intriguing they would clip it and save it. However in the modern age even newspapers have gone to be digitalized while hardcopy newspapers still exist, very few people still read them and the few who do when they come across an ad they find intriguing they just make a mental note to research online when they are ready.
  • Radio: Radio has mostly stayed the same throughout the years however the consumers haven’t. Radio has changed in the fact of ad volume while in the past ads on the radio were few and now they are predominantly all you hear. In the past when consumers heard an ad on the radio they would be challenged to memorize the call to action such as the phone number or address to be able to act upon the offer. However, in the modern age, people strive very hard to not have to listen to ads either by switching the stations or by subscribing to a premium ad-free music streaming platform. Nevertheless, when they do hear an ad in this modern age they now just like newspapers just make a mental note to research online when the time is right.
  • Phonebook: Phonebooks were revolutionary when first introduced because now all of those chicken scratched notes and magnets and clutter now became clean and organized. Again in the modern age, the consumers adapted to online directories and no longer wanted to store a 10 lb book in their home. They also became tired of spending so much extra time flipping between 1,000s of pages and having to read such small print.
  • Direct Mail: Direct mail is debatably the most effective form of traditional marketing. In the past mailing was the only long-distance communication people had and every letter received was of great importance. As time went on few businesses started using mail as an advertising method and received decent results. Once again in the modern age, that too became digitalized and people were now able to communicate through email. Consumers are also flooded with junk mail that’s gets tossed without ever being opened and to make direct mail effective in the modern age you must include items in the package other than just paper to catch their attention to open it. This has made direct mailing extremely expensive in order to remain effective.
  • TV Commercials: TV is debatably the most expensive and is only effective for certain industries with specific demographics and psychographics. When a consumer watches a commercial they will mostly make another mental note to follow up with the offer online. The TV is not right for every business and the few businesses that it is right for must spend the big bucks to run a campaign.
  • Billboard: Billboards make it very hard to be effective because consumers have very little time to even notice the billboard and to read and interpret it. Billboards while being very expensive and the industry being very shady are hardly effective for most businesses. The type of businesses that benefits mostly are the local ones utilizing the billboards to direct a consumer to its location.

Digital Marketing In The Modern Age

  • Business Directories: These became the online versions of the phonebooks and each offered a way to somehow provide a prequalifying element for the businesses listed. Mostly verified reviews or some variation of qualifying business licenses or insurance. Still, many people check these sources to determine the credibility of a business.
  • Search Engine Optimization (SEO): As the internet became more popular people started utilizing search engines like Google, MSN and Yahoo to search the internet and now in this modern age search engines have evolved to provide very specific and accurate results for consumers searches. The process to be ranked high on these search engines has become more complex than ever before while also becoming more rewarding than ever before. The modern day consumer utilizes search engines to find the answer to all of their problems and needs. They even search on google about medical problems to be able to diagnose themselves based on their online research… you know you’re guilty.
  • Pay Per Click (PPC): This is a great way to generate more leads and acts a great supplement to SEO. It tends to be a larger investment than SEO however it can provide results immediately. PPC also always you to target your consumer at a greater level.
  • Social Media Marketing (SMM): If you want to create an audience of customers then Social Media is the answer. Social media allows you to target very specific demographics and psychographics it’s kinda creepy. This is debatably the best push marketing method out there!
  • Email Marketing: Email Marketing is not dead however it has evolved. Email marketing is still used by all of the big companies and it isn’t going to go away for the next foreseeable future. 

Summary

Consumers are slowly adapting to new lifestyles and the way we market to them needs to adapt as well. Digital marketing is the new wave of marketing and it is not going anywhere for a very long time. The cost per acquisition for traditional marketing is often 5x the cost for digital marketing and it takes longer to generate. If you are resistant to digital marketing because it is new and you feel that it is complex to understand then you will be left behind by not jumping into it. If you don’t understand it enough to maximize it fully then you desperately need to partner with a professional agency like BlackStorm Design + Marketing. BlackStorm Design + Marketing can design your brand and aggressively market that brand at a fraction of the cost you would spend with traditional marketing while experiencing greater results. Submit your business info and schedule your free consultation if you are interested in growing your business.

So is digital marketing better than traditional marketing? YES!

Categories
Advertising Digital Marketing Inbound Marketing Outbound Marketing PPC SEO Traditional Marketing

What is Outbound vs Inbound Marketing?

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need to know in this post.

What Is Outbound Marketing?

Outbound marketing is the process in which marketers and influencers campaign for products or services to presumably potential customers, regardless of whether the “customers” are interested in the campaigns or not. In this case, a marketer pushes a brand outwardly by creating adverts that he/she hopes has the potential to generate new business leads and attract customers.

Examples of outbound marketing include TV/radio commercials, digital adverts on websites, paid social media ads, cold calls, and the print media- flyers, newspapers, and magazines. In all these platforms, the marketer buys the attention of prospective clients and doesn’t necessarily get it.

What Is Inbound Marketing?

In this marketing technique, a marketer draws the attention of prospective customers who are actually in need of a given product or service. Unlike in outbound marketing where a brand pushes itself onto an audience, inbound marketing has customers searching for and finding a brand that they feel will best serve their interests.

Examples of inbound marketing include SEO, blogging, opt-in email marketing, social media, and content marketing. Here, attention isn’t bought; the marketer earns the attention of prospective customers by using creative, informative, and high-quality online content.

Inbound vs. Outbound Marketing: Other Key Differences.

From the definitions above, it would be clear to many that inbound marketing is more contemporary and effective than outbound marketing. But if you are a business owner or manager- or a newbie marketer for that matter, you need to understand this topic a little bit better. So, what are the key differences between inbound and outbound marketing?

Campaign platforms.

In inbound marketing, you use the campaign platforms that you own and can control. These include your Facebook or Instagram page, your business website or a personal blog, and your YouTube channel.

In outbound marketing, on the other hand, you don’t necessarily own or control the media platforms you campaign on. You have to pay a second party- newspapers, magazines, billboard companies, etc.- to carry your content yet you have no control over how it is published.

If you rely on spam emails and cold calls, technology has made it possible for people to block unwanted calls and messages.

Ability to turn customers to promoters.

After charming new and existing customers with your creative inbound techniques and then delivering quality products and services, the chances of turning those customers into volunteer brand promoters are very high. Think of a well-edited and informative YouTube video, for example; satisfied customers will readily recommend it to their friends. In addition, Facebook and Twitter posts are easily sharable on social media.

The same cannot be said about outbound marketing: After all, not many people like ads by the way. Pushing unwanted sales onto people may get you a few conversions here and there but that would probably be the end of those customers’ engagement with your brand. Even worse, outbound marketing gives clients very limited feedback options.

Value for money.

Inbound marketing means that you only reach out to audiences who really need your services. These are people who will convert to loyal customers at the drop of a hat.

Outbound marketing means spending money on campaigns that may or may not generate any new business leads. You might spend too much and get extremely low yields.

According to recent reports by CRM Daily, inbound marketing generates more than 3000 percent of the leads that outbound marketing techniques make.

ROI tracking.

If you use several outbound techniques and then make some new leads, you won’t be able to tell which techniques worked and which ones failed. You cannot really track how good or bad your returns on investments are.

Inbound marketing, on the other hand, is easy to track how well a strategy is doing and how competitive it is amongst other techniques. You, therefore, can opt to only invest in the techniques that bring you significant returns.

And, unsurprisingly, businesses who use inbound marketing report over 25 percent growth in their marketing ROI.

Leveraging the Benefits of Inbound Marketing through SEO Marketing

Modern customers search for services and products online, mostly on Google. They find their preferred content by searching for relevant keywords on Google or any other search engine. If customers are to find your products or services, therefore, your online content needs to optimize the most relevant keywords in your niche. That is where search engine optimization (SEO) comes in.

SEO marketing makes it easy for prospective clients to find you after searching for keywords that are relevant to your niche/content. Setting up Pay-Per-Click (PPC) campaigns on Google AdWords is one of the SEO techniques that will make your content highly visible on Google. You can always turn to WordStream’s Keyword Grouping Tool for help in setting up Google Adword campaigns for different keywords.

Another key technique is publishing comprehensive and quality content on your website at all times. The content needs to be long enough to answer all the questions that your potential online visitors could have, but not too long to bore or exhaust the reader. It should be consistently compelling in order to keep the reader hooked. Remember that if the reader can’t find quality on your website, he or she will find it from your competitors.

The Bottom line

The more the content you publish, the more the keywords your website will have, and the higher it will rank on Google.