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Graphic Design Local Marketing Marketing Web Design Website Website Design

5 Reasons Why to Hire a Professional Web Design Agency to Build Your Plumbing + HVAC Website

Are you stuck between hiring a professional web design agency to build your plumbing + HVAC website and doing it by yourself?

If so, this article intends to give you numerous reasons why hiring a professional web designer for your plumbing + HVAC website is worth your money.

According to the US Small Business Administration, more than 97% of business owners that try to build websites on their own fail at the job and never launch a site at all.

In today’s plumbing + HVAC market, your website could be the only place that customers can get to interact with your business intimately. Therefore, without a responsive and professional website, your plumbing + HVAC company stands to lose out on interacting with tones of potential clients surfing through the web. You should focus on making a plumbing + HVAC website that appeals to your prospects as much as possible.

But before you decide to go the DIY (do-it-yourself) route, consider the following top 6 reasons why hiring a professional web design agency can do the trick much better.

1. Hiring a Web Design Agency Will Give You a Professional and High-quality Plumbing + HVAC Website

This is one of the main reasons to hire a professional web design agency.

Sure, there are countless free plumbing + HVAC site templates out there. But they are too basic, to mention the least. You can’t expect to come up with a unique, best-converting plumbing + HVAC website with these DIY cookie-cutter tools, can you?

So why make your plumbing + HVAC business lose out on potential clients to competition because they have a high-quality site than yours?

Truth be told, having an unprofessional plumbing + HVAC website outlook is worse than having a site at all. A professionally designed plumbing + HVAC website will show potential customers your identity, core values, and how you run your business.

A reputable plumbing + HVAC web design agency will create for you an attractive, dynamic, and custom site- that will offer a unique user experience to your clients.

Considering that your site is the lifeblood of your plumbing + HVAC business, you should hire a professional web design agency to build a functional, responsive, and appealing website and help you stand out from the crowd.

2. Hiring a Plumbing + HVAC Web Design Agency Saves Time and Money

As a plumbing + HVAC contractor, your primary concern should be to run your business and not to design your plumbing + HVAC website. The plumbing + HVAC website will definitely bring customers near to you, but you cannot concentrate on building your site while neglecting the running of your business.

To avoid such conflicting issues, you should hire a reputable Plumbing + HVAC website design agency that will get your plumbing + HVAC site running without any hassle.

A plumbing + HVAC web design agency works typically in a fixed-bid estimate. This means that the selected bidder will do everything possible to build your site as fast as possible and at minimized costs. But the bidder takes longer than planned to design the project then the agency stands to lose credits.

If you factor in all the effort and time involved when creating a site on your own, you will found out that hiring a professional plumbing + HVAC web design agency will be worth the time and money!

3. Hiring a Web Design Agency Will Give Your Plumbing + HVAC Business a Competitive Advantage

By hiring a professional web designer instead of designing the plumbing + HVAC website yourself, you give your plumbing + HVAC business the much-needed competitive advantage in the form of a properly functioning and professional website.

The sad truth is that most plumbing + HVAC contractors try to build sites on their own to save money. The challenge, though, is that they lack experience in this area, and it reflects on their final site.

Your professionally created plumbing + HVAC website will surpass what your rivals have on the Internet. That will assist you to stay ahead of the competition in the plumbing + HVAC industry.

4. Hiring a Professional Web Design Agency Will Give You a Mobile- Compatible Plumbing + HVAC Website

Building a responsive, mobile-compatible site is no easy feat. If in doubt, try to do it on your own or hire an amateur!

With the rising number of web users using iPads and smartphones to access the internet, you need to make sure that your plumbing + HVAC website is compatible with modern mobile technologies.

If your plumbing + HVAC website is not mobile-friendly, then your prospects will “bounce off” never to return to your site.

According to Google, more than 60% of clients will not come back to your mobile site if they face challenges of accessing or navigating through it, and 40% of them will go to your rivals.

That means you will be losing sales to your competitors. Fortunately, hiring a professional web design agency will help to build your site using responsive design technology, thus making it easier to load on mobile devices.

Faster load times on mobile devices translate to more money for your plumbing + HVAC business in the long-run.

5. Hiring a Professional Web Design Agency Will Enhance Your Plumbing + HVAC Website User Experience

When it comes to plumbing + HVAC website design, knowing where to place addresses, contact forms, calls-to-action, and navigation bars is a necessary procedure. The purpose of a plumbing + HVAC website is to attract prospects to delve deeper and know how your business can help them solve their problems.

These are some of the issues that web design agencies deal with daily. They understand what makes your site user experience pleasant and what puts clients off. They later use that information to create a plumbing + HVAC website that will attract more attention from your potential clients.

So What Should You Do Next?

The post above outlines the significant benefits of hiring a professional web design agency overdoing it on your own that every plumbing + HVAC contractor needs to know. Hiring a reputable web design agency is the best thing you can do to your plumbing + HVAC website. Without a functional website, no client will trust the legitimacy and credibility of your plumbing + HVAC business

Are you interested in hiring a web design agency for your plumbing + HVAC business? If so, don’t hesitate to contact us for a free quote today!

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Landing Page Marketing Web Design Website Website Design Website Design

Is a Landing Page Crucial For Your Plumbing + HVAC Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Plumbing + HVAC Landing Page(s)

Are you paying for ads and searching for the best way of converting your plumbing + HVAC leads to clients?

Do you want to increase your plumbing + HVAC leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your plumbing + HVAC business generate leads and drive conversions.

As a plumbing + HVAC contractor, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire plumbing + HVAC website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a plumbing + HVAC service Landing Page?

In plumbing + HVAC marketing, a landing page is any web page that is mainly designed for an advertising campaign. Plumbing + HVAC landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your plumbing + HVAC advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your plumbing + HVAC PPC advertising campaign.

Why Should Your Plumbing + HVAC Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Plumbing + HVAC leads.

If you are conducting a digital advertising campaign for your plumbing + HVAC company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your plumbing + HVAC website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your plumbing + HVAC website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Plumbing + HVAC Repair Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other plumbing + HVAC homepage, where a plumbing + HVAC repair is not discussed. What would he do? He will immediately leave the page.

So, if your plumbing + HVAC business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful plumbing + HVAC advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your plumbing + HVAC website.

A Well-Designed Landing page boosts your Plumbing + HVAC SEO Efforts

Google quickly indexes well-designed plumbing + HVAC landing page. Also, Google shows them for the relevant keywords for your plumbing + HVAC company. Having unique landing pages for various plumbing + HVAC products or services improves your online visibility with high-quality content.

This helps to position your plumbing & HVAC website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized plumbing + HVAC landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your plumbing + HVAC company in the long term.

Plumbing + HVAC SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your plumbing + HVAC business.

How Do You Get Most Leads/Clients Out Of Your Plumbing + HVAC Landing Page

Conversion Focused Design

If you want your plumbing + HVAC landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your plumbing + HVAC company has to offer or call-to-action button. If your plumbing + HVAC website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your plumbing + HVAC advertising campaigns. Whether you are encouraging prospects to sign up for free plumbing + HVAC estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your plumbing + HVAC advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Plumbing + HVAC advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective plumbing + HVAC advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your plumbing + HVAC company.

If you are advertising your plumbing + HVAC business online in Google Ads or other PPC platforms, then having a well-designed plumbing + HVAC web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Plumbing + HVAC PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your plumbing + HVAC company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and plumbing + HVAC sales. Pairing a well-designed landing page with any of your plumbing + HVAC PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Plumbing + HVAC marketing is willing to help your business to develop deeper customer relationships and make your plumbing + HVAC business to grow.

If you want to learn more about our plumbing + HVAC PPC services, kindly schedule a free strategy session with us today.

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Branding Digital Marketing Graphic Design Logo Design Roofing Website Design

6 Common Misconceptions about Roofer Logo Design Explained

 

Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.

Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.

Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?

Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.

Here are some false expectations and the realities of custom logo design for roofing contractors:

Misconception #1: Customized Roofer Logo Designs are Expensive

This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?

They end up with a logo design that hundreds of roofers have already used.

Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.

Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.

Reality #1: Customized Roofer Logo Designs Can Be Affordable

The sad truth is that roofing logo design does not have to cost you an arm and a leg. At BlackStorm Roofing Marketing, our goal is to provide quality custom logo designs at prices that are within your reach.

Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.

With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.

Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.

If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design

On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!

This is the reason why some roofers typically resort to design templates- they cannot wait for that long!

Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time

It is possible to get your desired logo design within a short time.

When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.

Misconception #3: Roofers can design Logos on their own

This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.

Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.

Reality #3: You Need Help from Experts and Professionals

Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?

Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.

At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.

Misconception #4: You Need to Give Lengthy Instructions to Your Designers

Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.

Reality #4: A short but detailed Creative Brief is Enough

When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.

Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.

Misconception #5: Custom Logo Designers Provides Limited Number of Revisions

Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.

Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design

At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.

With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.

Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs

Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.

Imagine failing to get a refund from a logo design that you will not use in your business.

Reality #6: You Can Get a Refund if you don’t like any logo design output received.

At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.

Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing

Are you ready to partner with BlackStorm Roofing Marketing?

If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!

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Brand Branding Digital Marketing Marketing UI UX Web Design Website Design

What If Your Website Could Talk

Have you ever wondered if your website could talk?
And if it did talk what message would it send to your customer?
And when I speak of talking websites I am not referring to the text you have used on the website. There is a lot more to what you communicate through your website than the text. The brand’s message can be communicated in a variety of ways some of which have nothing to do with content.
Back to your website and if it could talk, would it portray your business as an efficient and successful company selling high-quality services and products. Does it portray the company as one that will fulfill the needs of the client or does it tell a story you do not want to be associated with your business?
Every interaction with your website is a huge opportunity to tell the client the right story so that you can convert them down the line or keep them as customers. You need to make sure that any information they need is easy to find on the site, which shows that you care about them. A website that tells a good story will load fast thus showing that you care for the user experience of your clients. Given that mobile has overtaken desktop, a website that loads seamlessly on handheld devices shows that you care about all your customers.
The website is one of the best ways to build credibility, loyalty, and confidence in your brand. A lot of customers judge a business from their website. If your website has a terrible experience, visitors will leave with a negative perception and may never return. In a world where the web is critical in brand building, perception is everything.
While everyone knows that an old fashioned website does not necessarily indicate that a company has terrible products or subpar services, the negative perception cannot be avoided. If you have a dated design, the impression you are giving is that you are a tacky business.
If you have a publicly accessible website, it is always telling a story. Whether your business is a standard brochure site, an e-commerce website or any other online shop, it will always be talking. If it is talking you need it to be speaking in line with your brand’s message and singing your praises.
By sending the right message to the right people, you can improve your business by aligning what your website is saying with the brand.

Categories
Web Design Website Website Design

History of website design

evolution of web design

The earliest websites

Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content in an organized and clear way. The views on what helps designers accomplish that have changed as technology changes and the designers accumulate more experience. The earliest webpages came into being in the year 1991 and the designers did not pay attention to the layout. The pages consisted of articles that researchers wrote for the other researchers and the links and content were the only important things.

Websites in mid-1990s

As people learned more about the World Wide Web, in the mid-1990s, the appearance of websites became important. People who created websites were mainly computer geeks and they had interest in experimenting in the new technology – they were not interested in aesthetics. Images became useful and people started using tables and lists to organize information. Even though JavaScript was available, most people saw it as a toy and not a website designing tool.

Websites in late-1990s

In the last half of the 90s, commercial websites came into being and the appearance of a website became a serious concern. The designers started focusing more on the appeal and readability. The commercial websites would display animations for serious purposes. Initially, GIF images were the only option, but after Adobe Flash came into being, people were able to use various effects on their sites. Designers started building websites on Flash entirely and on the server side, CGI and PHP dynamic pages were becoming popular. That made the design work more undisciplined because the developers had many tools to use.

Website design in the new century

By the time we were entering the 21st Century, website developers had come up with new ideas. The creation of website pages involved more than technical knowledge – visual design experts already existed. CSS2 came into being in early 1998 and allowed the principle of content and appearance. The page designers had more control over the appearance and placement of elements.
As more and more people with website design skills dived into the industry, they realized that many materials in a single page ad a lot of plain text in unbroken blocks was a huge burden on the readers. They started splitting websites into pages and including tables and menus to allow easier navigation. Landing pages were now more important and played the role of directing the visitors to the other pages. Bright colors and blinking text gave rise to the subdued designs.
The increase of fast processors, high-speed internet connections and monitors that had more pixels opened more opportunities for the website designers. Animations and high-resolution graphics were now popular. Designers started focusing more on sidebars and multi-column layouts to take advantage of the large screens. In that age, the phrase “Web 2.0” was very common and it referred to the website pages with customized and interactive features.

Website design in the 2000s and the growth of mobile responsive websites

In the early 2000s, the designers were using CSS2 and HTML4. The popularity of CSS allowed the designers to separate content from other design elements easily. The website and content developers had more freedom and they could rely on design solely when creating the content. At the time, designers had a better understanding of the colors and the color theories and therefore the whitespace was common with the minimalistic designs.
In addition to the links they attached to text, website creators started linking images and icons too. The resolution and scaling were a better choice when it came to image placement and image pixelation. Websites of that time were more functional and had a better appearance compared to the previous ones. The internet speed had increased and a page would take lesser time to load. With an increase in speed, some trends like dark backgrounds, gradients, and smaller text became general visual elements.
In the mid-2000s, the webpages were more like the modern day webpages. The web developers were integrating interactive media and multimedia content paralleled with social media growth. Color distribution, typography, and icons defined the aesthetic changes, which were prevalent in the web development period. Most social media websites like Myspace and Facebook came into being in the year 2003 and they relied on Flash integration to display the animations.
When creating a website, designers had to think about the navigation and easier readability, the average consumer monitors had a resolution of 1024×768 and would display over 17million colors. With the achievement, YouTube advised content creators to start making videos for both education and entertainment purposes. Content-based video presentations were now real.

Website design in mid 2000s

In the year 2007, after the releasing of the iPhone, a website design revolution came. The impact was not evident at first, but the smartphone changed both the design and access of websites. Steve Job’s declaration that the iPhone would not support Flash had the biggest impact. At that time, Adobe’s software started showing its age but presented numerous problems. Moreover, it was only a proprietary plugin and not a W3C standard. Many other technologies cropped up too.
Still, in the mid-2000s, the importance of search engines rapidly increased and they could not access Flash content. “Search engine optimization”, a phrase that is very common on the World Wide Web, did not exist but website developers were looking for ways to make their websites visible to the search engines. At the same time, some designers were using HTML to create more types of content, a fact that reduced the use of Flash. Today, Flash has gone obsolete.
The JavaScript technique, Ajax, that allows the updating of webpages while still in place allowed responsiveness of websites. Developers started relying on the response of the website users to make minor changes on their websites – there was no need for reloading the entire page anymore. Website applications were now meaningful.

Website designs from 2010 to date

Since the year 2010, mobile devices like smartphones and tablets have grown in popularity and now account for over 80 percent of the devices people use to access the internet. In other words, websites have to work properly in both the large and small screens. For a while, website designers had to create two website versions, one for the mobile devices and the other for desktop computers. That gave them more headaches when it came to the maintenance part and people who received links would find themselves on a website that would not work well on their device. The problem led to the development of responsive website design, which designers saw as the right solution.

Skeuomorphism

Skeuomorphism has led the design concept. Calm color schemes, multi-dimensional scripts, and natural textures became common and the developers would work down to the pixel to ensure that an image would resemble the original. They were using textures, lighting and shadows and minimalism attracted more attention because it allowed processing of more ideas and content from a single website. Today, flat design is the standard. In 2014, Google released a style guide with the aim of returning the realistic design styles.

Responsive websites

With responsive website designs, a single page would appear on most devices in various formats because the browsers used CSS and JavaScript to configure the website for the hardware that is running on. Introduction of CSS3 and HTML5 helped in the effort by introducing another important principle, which is the separation of Document Object Model (DOM) from the website content and its appearance. The ability to handle DOM separately helped developers create webpage designs that can work with any content and personalize the appearance when necessary.
By the year 2018, the users and the mobile browsers were the focal points of web design. Webpages displayed fewer design elements and the defining elements included sounds, polygons, contrast, patterns, and realistic images. Designers also focused on developing websites with multiple interactive layers. To get more traffic, a website should be easier to access and more convenient.
Today, websites are important marketing tools for successful businesses. Actually, a website design along with high-quality content has become crucial in search engine optimization. Minimalism is the norm and some websites are using backgrounds made up of a single large image and 2D images. The website design is revolving around the viewers and designers work hard to make pages accessible and pleasing.

The future of website design

It is hard to say what people should expect in the future. What we can do is to analyze the last twenty years of website design to identify the trends that happened and what caused them. In the near future, you might witness faster and easier forms, more dimensions and animation. GIFs are also likely to occur on the first pages of most websites in addition to the return of menus and minimalism.

The visitors control the elements of a website

Web developers are now working hard to close the gap between the back ends and front ends. Most websites run on JavaScript on servers and the browser with closer interaction between the two ends. The difference between mobile application and a website has blurred and web users can choose to work offline or access the server when an internet connection is available.
We are likely to see new applications or languages that will introduce more possibilities that we thought that they were impossible. If you had asked the person who created the first webpage, how the webpages of 2018 would look like, possibly, you would not have gotten an answer. It would be hard to imagine because the tools to create the possibilities were inexistent.

Categories
Conversions Copywriting CTA Landing Page Web Design Website Website Design

Fix These Common Landing Page Problems & You’ll Make More $$$

Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic

Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;

  • Sluggish Page Loading Speed
  • Poor Quality Writings
  • Long Lead Generation Template
  • Unattractive Typography
  • Complicated Page Layout
  • Lack Of Mobile Phones Optimization
  • Having Several Call-To-Actions
  • Avoiding The Use Of Images or Using Outdated/poor-quality ones

Let’s now get into the details

Sluggish Page Loading Speed

No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.

Poor Quality Writing

This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.

Long Lead Generation Template

Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.

Unattractive Typography

It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.

Complicated Page Layout

It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.

Lack Of Mobile Phones Optimization

Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.

Having Several Call-To-Actions

When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.

Not Using Images or Using Outdated/poor-quality ones

Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.

Categories
Conversions Web Design Website Website Design Website Traffic

Why Your Losing Website Visitors

Why People Leave your website and you lose leads

Have you been wondering why you have not been enjoying desirable conversion results from your site, despite the good number of visitors it receives? Do you want to find out why people come and quickly leave your site without paying attention to your call-to-action?
There’s is definitely something you are not doing right and we are here to help you discover it.

Below is a list of some of the top website features that are a huge turn off to internet users.

But before we get into the details, check out this overview of what to expect;

  • Lacking Contact Details
  • Using Generic Photos
  • Unreadable font
  • Invading Live Chats
  • No Message
  • Several Ad Animations
  • Low-quality Design
  • Auto-play Videos/sounds
  • Use Of Sliders

Let’s break them down for you;

Lacking Contact Details

People want to be able to contact you whenever they are compelled you. They want to know you’re readily available and lack of contact information is a way of telling them you aren’t.

Using Generic Photos

People are always thrilled to see something new and they want to associate themselves with hardworking individuals. So if you’re only using stock or generic photos on your site, they easily associate it with laziness and it isn’t appealing.
No one wants to see you explaining your content with photos they have seen elsewhere before. It lacks credibility.

Unreadable font

No serious individual will waste their time trying to figure out what word your faint font is trying to bring out.

Invading Live Chats

They disrupt the smooth message passing process and people would rather switch to a different page for a quick read.

No Message

If you can’t clearly state what services or products you offer, then you won’t find potential customers either.

Several Ad Animations

Animations might be good when used selectively, but some animated ads lack a personal touch, so people would rather avoid them

Low-quality Design

If the design of your site is unattractive and complex, no one will bother to look around, no matter how good your products/services are. Customers are won with what they see.

Use Of Sliders

Choosing to use sliders on your site is one of the difficult considerations you have to make. Yes, they are good, but they consume time and more data bundles. So this might not go well with visitors with little time to spare.

Auto-play Videos/sounds

These ones are annoying and bite into your visitors’ data bundles. They also make concentration difficult. So visitors just end up leaving. If you must include them, at least give them an option to skip.

Categories
Conversions CTA Web Design Website Website Design

16 Tips to Turn Your Website Visitors into Customers

Internet marketing is becoming a science, requiring thoughtful and data-driven decisions. These decisions are geared towards driving more traffic to a website and perhaps even more importantly, to optimize conversion rates. Optimizing your web-page’s conversion rate is a process, a systematic process that tweaks and modifies elements of a webpage in order to lower visitors bounce rate and increase the percent of web visitors to take action. Whether that be signing up for your email marketing list, making a purchase, or filling out a form; the action depends on your website niche.
So, how do you make this magic happen? Science! And here is the science behind it broken down into 16 easy steps.

1. Track website data

You want to take action to improve conversion, but do you know where you stand? Having analytics tools installed will help you track important information about your visitors and the actions they take while on your website. This is key information when strategizing on areas of improvement in functionality on your website.

2. Beef up your site’s security

Turns out lots of people (50%, in fact) scan through to see your site’s security before giving personal information. If you want them to sign up or take any action on your site, ensure that your https is secured.

3. Got speed?

If your website takes more than 3 seconds to load, you’re losing visitors. If your site is photo heavy, this may be one of the reasons it’s slowing down. To solve this, compress your images using CDN (Content Delivery Network). It compresses the size without compromising on image quality.

4. Have an enticing and to the point title

If you don’t snare the visitors’ attention within the first five seconds, chances are they’ll lose interest and move on to your competitor’s websites. We don’t want that. Have a concise and descriptive title that gives them an overview of what you’re talking about but doesn’t give everything away. You want them to keep scrolling!

5. Don’t slack on your CTA

Your CTA (call to action) is the heart of your web-page—it tells the visitor exactly what you want them to do. But people don’t like being told what to do, so you have to be crafty. Don’t be boring. Boring is bad. A good place to start in crafting a good CTA is to understand your niche and use words that appeal to them.

6. Have credible validation to your claims

Visitors want to know that if they purchase from you or sign up for your list, they’ll get good value. If you can verify your offer with a credible third party, you’re easing their worry and ensuring their purchase or action is worth their time.

7. Optimize bite-sized high impact copy

You don’t want to bore people with long sentences, they’ll lose interest. Make it short and sweet with lots of nutrients—the first 14 words are your pitching points. Your visitors want to get straight to the point in as little time as possible, make their decision, and move on. The more you can help them do that quickly, the more likely they’ll like you and want to purchase from you or sign up!

8. Use videos

If you have a YouTube channel, it’s a great idea to embed your videos onto your website. Not only do you source for potential views and subscriptions, but you are increasing your interesting factor that sways your visitors’ decision in your favor. Careful though! You don’t want your video to direct your visitors to another video (likely a competitor’s), so turn off related videos before posting.

9. Show off your impact

Having positive reviews is a great way to show your visitors that you are a safe bet! If your product has worked for others, it’ll likely work for them too.

10. What’s in it for them?

Your visitors already know what they want. But how does your service give them what they want? In your copy, focus on the “why” of their action. Why should they purchase from you? Why should they trust you? Listing key benefits will certainly boost your CRO.

11. Use high impact photos

Free photos are great! But if you randomly select photos that don’t emphasize or support your words, you may be working backward. Select photos that support your talk and appeal to your viewers’ sensitivities.

12. Share valuable content

Give value to receive value! It’s just that simple.

13. Don’t ask for too much information

If you have in-built forms, be careful with length. Too long, and they’ll give up along the way. Be short and concise on the first encounter. Plus, chances are you’ll have plenty of other chances of gathering their data as you build your relationship.

14. Integrate live chat support

Buyers who have live support feel valued. If you can invest in a virtual assistant, do so. It may make a difference between a bounced visitor and a converted visitor.

15. Encourage social media connections

At the very end of your pitch, encourage your visitors to connect with you on other platforms. This should come at the end because you don’t want to distract them before you make your point. Plus, if they do follow you on social media after putting up with your content, you probably have a solid lead there.

16. Mobile friendly optimization

42% of your searchers will use their mobile phones to search for your services. You want their experience to be just as smooth and fast as the PC experience.

See? Science.

These tips have been proven by marketing researchers and now you have the power to make your website as good as the marketing pros!

Categories
CMS Web Design Website Website Design

What CMS Should I Use?

What is CMS? (AKA Easy Website Builder)

All websites require a content management system, a CMS. In its primitive years, a website had to be developed from scratch.  Designers, developers, and programmers used to come together and write thousands of codes to develop a website. Such exhaustive procedures have become obsolete today. With different kinds of content management systems out there, developing a website has become much simpler, affordable and convenient.

Free Website Builders

Content management systems are essentially free website builders.
The programs are written, the codes are already there and you simply need to use the various sections or features of a content management system to create your own website.
For instance, you don’t need to write codes or know a programming language to upload a piece of content onto a website. You simply use the upload tool in a content management system, attach the file you wish to upload, set the fonts and layouts and your content will be uploaded in a matter of seconds.
From publishing all contents to editing and removing, pulling in plug-ins and creating the interactive features of a website, everything can be done using a content management system or CMS. The free website builders have made developing a website much more affordable, easy and controllable.
One doesn’t need to be a software engineer today to develop a website. But more important than being free website builders, a CMS is a handy tool for website owners. You don’t have to rely on a technical person or a web designer to do everything. A website owner can have the CMS log-in details and manage the entire website and the hosting account.

Types of CMS

There are many types of CMS and quite a few have become brands.
With several free website builders at your discretion, you will certainly want to choose the best. But choosing the best CMS is not that easy a task. You ought to know the options you have and you must be able to distinguish between different CMS solutions.
Here are the most popular CMS solutions that people use today.

  • Straight HTML

  • WordPress (Recommended)

  • Joomla

  • Drupal

  • DotNetNuke

  • Blogger

  • Artisteer.net

Choosing a CMS

Before you get down to choose a CMS, you must know a few basic things. You need to know on what basis you will be comparing one CMS with another.

  • Your CMS should be able to match your needs. You may want to develop a company website, a news site, a blog, a personal website or an entertainment website. You may want to have a hybrid website. You may want e-commerce features on the website. You need a CMS that is best for the type of website you will host.
  • Scalability is an important element. You would certainly want your website to grow and the CMS you choose should be able to allow that kind of scalability. It shouldn’t have a dearth of resources or put up hindrances in your growth story.
  • You need a CMS that has an active support community. The larger, more interactive and supportive the community, the better it is for you.
  • You need a CMS that is simple. Complicated CMS solutions will not be in your best interest and you will waste a lot of time and energy to just understand what is required of you and how the CMS functions.
  • Finally, you should consider the cost of the CMS and see if it fits your budget. Don’t have the price as the sole criterion, however.

Pros & Cons of CMS

All the free website builders or CMS solutions have their share of pros and cons. It is necessary for you to know which CMS offers what and which one is the best solution.

Straight HTML

Straight HTML has a few advantages. There is no elaborate setup process, you can upload your content simply and don’t have to do anything else unless you want to make some changes, there are very few security issues and the CMS is quite invulnerable to threats. There are some limitations as well such as there is no blog or any feature that supports commenting, the layout is quite stiff and cannot be changed easily, it relies on Artisteer for some of its functions, you cannot add or upload any content for any kind of web-based interface, it is not appealing visually and requires additional graphics program as well as HTML editor. Also, you need to be aware of HTML to use this CMS completely.

Joomla

Joomla has a simple interface and is quite easy to set up and install. There are many plug-ins which you can use on the site, the CMS is very easy to operate, it can support heavy traffic and you can build thousands of pages on a website with this CMS. Joomla works well for e-commerce sites and for multimedia contents on websites. There are a few shortcomings of Joomla such as the custom features are not very easy to add and the functionalities cannot be customized. Many plug-ins that are available are outdated and not very necessary.

Drupal

Drupal is a free CMS, it is stable, scalable and you can create hundreds of pages and manage unexpectedly high traffic. The shortcomings of Drupal are that you need to be trained to carry out the setup and there aren’t many plug-ins. There are various versions which overlap one another creating confusion, there is an exhaustive guide which one has to go through to understand the system and use it and there is a small community to offer support which often is not sufficient.
DotNetNuke has very lucid documentation and a very helpful support community, it is also good for developing custom applications, security is not an issue and the contents load up pretty fast. The CMS is however limited to Microsoft Windows Server, the setup process is quite complicated, plug-ins have to be bought or developed and a lot has to be learned to manage the CMS.

Blogger

Blogger is free, it is easy to use and install, it is mobile friendly and you can get some help with search engine optimization. However, Blogger has very limited functionalities, there aren’t many plug-ins that you could use and the endless terms of service will confuse you and bind you in more ways than you can imagine.

Artisteer

Artisteer.net is free and you can have your domain name, the configuration is simple, you can manage more than one website with ease, there are Google Analytics support and some widgets which can provide some additional functionality. The shortcomings of Artisteer.net include lack of plug-ins, very little space and you don’t get all the control you need in your free website builders.

Last but certainly not least, WordPress

WordPress is the world’s most popular CMS and it has a plethora of advantages. It is one of the simplest free website builders right now. It is very easy to install. You can enjoy one-click installs if your host supports such a feature. The community of WordPress is massive and there are developers, entrepreneurs, bloggers, and companies on the network. You will never have any dearth of help when you use WordPress. There are books, classes, courses, blogs, videos and various kinds of endless informational resources which you can use to acquaint yourself with the CMS and to find solutions if you have any problem. If you need to hire a developer, technician or programmer to manage your CMS then there are plenty of professionals with desirable expertise and experience. WordPress has innumerable themes and it is one of the best free website builders when it comes to templates. The WordPress control panel is very easy to operate. There are a few shortcomings of WordPress. A few core functionalities cannot be customized without having substantial technical knowledge. Very large sites are not ideal for WordPress.

Our Recommended CMS

If you have to choose one CMS among the ones mentioned here, then WordPress should be the indisputable choice.

  • WordPress is the world’s largest content management system. It is the most popular, has maximum outreach and name recognition. If you take into consideration the top one million websites that use a content management system or have employed free website builders then a majority of those sites use WordPress. In other words, all other content management systems or free website builders, including all those that are mentioned above, collectively fall short of the market share of WordPress. If popularity and statistics are proof of the credibility, convenience, and efficiency of a CMS then WordPress wins the battle without any need of further debate.
  • WordPress is extremely easy to use. Those who are absolutely clueless about a CMS or what free website builders can do would find it convenient to use WordPress. There are no major hassles and no hiccups at all.
  • You get to control WordPress. You have your own control panel and admin access. You decide what you want to do, when you want to do and how you want to do it, often with simple one-clicks.
  • WordPress supports blogs, plug-ins, and customizations, there are numerous templates to choose from and it is supported by every web host in the world.

Conclusion: What CMS Should I Use?

Among all free website builders, WordPress has clearly emerged as the best and the most popular choice over the last five years.
The collective preference of millions of bloggers, developers, businesses and even news organizations and e-commerce sites cannot be wrong and WordPress has consistently evolved to ensure scalability is not a problem.
If you want the simplest and the most useful of free website builders then you can unquestionably and unworriedly opt for WordPress. You will enjoy simplicity but also have state of the art features, have convenience yet have unmatched efficiency.

Categories
Blogging CMS Web Design Website Website Design

Whats The Difference Between WordPress.org & WordPress.com?

WordPress.org vs. WordPress.com

WordPress is the world’s most popular content management system and blogging tool.
Millions of websites are already hosted using WordPress and there are many millions more that are about to be hosted now and in the near future.
The fact that WordPress is an open source software makes it all the more interesting because there can be infinite amendments and upgrades as time goes on, unlike closed systems that are not available for adventurous and ambitious developers to suggest or make changes to the software.
Now, there are two types of WordPress sites that you can host.
One is WordPress.com. When you put up your sites on WordPress.com, it is a free hosting account and you don’t need the hosting infrastructure. Your website will be hosted on WordPress servers.
The other one is WordPress.org. When you host on this domain, it has to be self-hosted, which implies that you need to have the hosting servers or you need to hire a web host to put up your website.

Differences in Wordpress.org vs. WordPress.com

If you have been wondering whether you should go with WordPress.org or WordPress.com, then you can really get some help from this list of differences. After all, you need to compare the pros and cons and only then can you make up your mind. Take a look at WordPress.org vs. WordPress.com and make an informed decision.

First

With WordPress.org you would get support for all kinds of themes. You can come up with unique themes, customize existing themes and can also modify the themes as you go ahead using them for your website.
In effect, you have full theme support.
With WordPress.com, you get limited theme support.
There are some free themes that you can use but you cannot customize them and there are very few you can actually choose from considering their quality even when there are quite many at your disposal. However, there are paid upgrades that you can opt for on WordPress.com to expand your theme options and support.

Second

You get all the plug-ins on WordPress.org.
You can use the free plug-ins, paid ones and customized ones that you may develop on your own. You actually get to explore WordPress with all its potential as a state of the art content management system.
With WordPress.com, there is no plug-in support.
You cannot use any paid or customized plug-ins. There are some built-in plug-ins and you have to be confined to that. However, here again, you have upgrades available which you can pay for and get more plug-ins and support for the same.

Third

WordPress.org will cost you money.
You have to pay for the domain and you need to pay the monthly charges to your web host. If you are hosting a website that is expecting a lot of traffic then you need a lot of bandwidth, disk space and the web host must offer you a horde of round the clock support services. This cost can be anywhere from a few scores to hundreds of dollars.
WordPress.com is absolutely free.
You get 3GB space for storage and you can have your own site. However, if you need an exclusive or customized domain and not a sub-domain then you need to pay and if you need any more storage space or additional services then too you have to pay.
The limitation with WordPress.com, although it is free, is that you cannot host a website that would be very busy. If you want to do that then you will end up paying hundreds of dollars anyway which is what you would have paid to your web host for a state of the art high traffic site on WordPress.org.

Fourth

You control all the monetization on WordPress.org, a luxury you don’t have on WordPress.com.
On WordPress.org You can customize the ads, choose what is going to go on your site and make all the decisions pertaining to money matters.
On WordPress.com, you cannot sell ads or put up ads unless you have more than 25,000 page views every month.
WordPress.org sites would need to be maintained and any cost will have to be taken care of by the website owner. With WordPress.com, one doesn’t need to bother about maintenance. The platform will update and upgrade itself, troubleshot and maintain itself as and when needed.
A WordPress.org site is an independent site and will not benefit from the network of WordPress or the traffic that the network draws by the virtue of its popularity.
With WordPress.com, you can get a share of the traffic or at least be noticeable in the network and that just might work to one’s advantage. Other site optimization requirements still apply to both platforms.

Conclusion

Weigh your priorities and see what you need and what you can do without. Following such an objective and comprehensive analysis, zero in on your choice.