Get A Custom, Responsive Plumbing Website Design For Your Business By Our Digital Marketing Experts.
In the modern competitive marketplace, an important element of success is the use of leading-edge plumbing website design and technology. One of the crucial trends in plumber websites nowadays is responsive website design.
As essential as it is to have an operational website for your plumbing company, it is also important to make sure that the site has a professional feel and look, which can only be achieved through excellent web design for plumbers. Simply put, if your current plumbing website does not have a responsive design, you could be losing jobs now more than ever.
Nowadays, your responsive plumbing website design is important in ensuring your prospects or clients obtain the information they require when they need it. Mostly, responsive is crucial to keeping customers on your website for longer rather than for a few seconds.
Why Do Plumbers Need a Good and Responsive Plumbing Website Design?
As the online store of your plumbing company, a great website will help prospects or clients learn more about your business or book your plumbing services. Hence, it will assist your company to establish an online presence. Well, that’s what you want.
In addition, a plumbing business website assists to establish the credibility of your company. A website will offer people a quick overview of your plumbing business and give them reasons to book jobs with your company. Before leveraging a company’s service, people first look for credible information about them online.
Prospects or clients can find all the details they require on a plumbing website without too much effort on your part, and it is a matter of responding to their queries. Lastly, consider your plumbing website as a 24/7 sales representative for your plumbing business.
The benefits discussed above can only be attained only when you partner with an experienced plumbing web design agency for your website.
What is a Responsive Plumbing Website Design for plumbers?
You may have encountered responsive sites while browsing the internet. These are websites that automatically and quickly adapt to the size of your screen device. Responsive plumbing website design makes sure that your content displays uniformly and correctly on multiple devices, screen sizes, and platforms without the need to build multiple sites. Special coding techniques are used that make a webpage instantly adjust to the screen size of any device it’s viewed from to give users a better experience.
The ability of your plumbing website to remain user-friendly and look appealing on any screen size is important because so many clients are nowadays using mobile devices. Plumber websites with responsive designs look appealing on desktops and laptops, but they also adapt seamlessly to the minor screens of smartphones, with no more frustrating scrolling and zooming required.
Why Does Your Business Need a Responsive Plumbing Website?
Over the years, numerous studies have shown a huge increase in mobile internet usage. Still, some plumbing sites remain optimized mainly for desktop display. Recent data from the Pew Research Center shows that laptop/desktop ownership has actually reduced since 2012.
Over the same period, smartphone ownership has increased from 39% to 77%. With 77% of U.S adults owning a smartphone and just 73% owning a laptop or desktop computer, as of January 2018, it marks the initial time in history that more Americans own Smartphones than computers.
The primary goal of building a mobile-friendly website utilizing responsive design is to offer the best experience possible for your users. However, there are other crucial benefits you will enjoy when you have a responsive plumbing website:
1. Improve Plumbing SEO Results
You can have a great plumber website, but it will not be any good if no prospect or client can find it. So, it’s essential to create your plumbing website in a way that helps you to attain the best possible Google search rankings. Responsive plumbing website design is important if you want to increase your plumbing SEO results, and Google has incorporated responsive plumber website design as part of its ranking factor since 2015. As a result, your search engine rankings will be adversely impacted if you don’t have a responsive website.
Superior Plumbing Website Performance
Responsive websites minimize the loading time of your web pages. This not only offers a great user experience but also enhances your SEO results (page load speed is a core Google ranking factor). In addition, this great website performance will assist to lower your bounce rate. Non-responsive websites make it daunting for users to engage with your content:
Text is difficult is read
Harder to access the navigation menu
Buttons don’t work properly
Non-formatted images that don’t fit the size of your screen
This will typically cause people to leave your plumbing website in favor of a competitor’s website that offers a better experience.
2. Numbers Never Lie
Over 50% of all local searches are done on a mobile device that’s a huge number. Since more U.S adults now own smartphones than laptops or desktop computers, plumbers should spend most of their resources to reach clients at their preferred medium. Plumbing clients may search for reputable plumbers by a number of mobile-oriented platforms. Some of the prominent platforms to leverage include:
Review Apps: Review apps such as BBB, Yelp, and HomeAdvisor.
Social Media Apps: Social media like Instagram, Twitter, YouTube, and LinkedIn.
Google Maps: GPS apps such as Google Maps.
Plumbers must ensure that their website is presentable with multiple ways to reach plumbing business websites through smartphone channels. This implies simple navigation, with a mobile-oriented display and nothing less. We also recommend that you include phone number links so that prospects or clients can click-to-call feature from their mobile browser.
3. Higher Conversion Rates
Reducing your bounce rate is only half the battle. Creating a great user experience across multiple devices is key to converting new clients. When prospects or clients are deciding on whether or not to book your plumbing services, they typically don’t want to be redirected to a site that loads slowly. Having one secure website that appears professional on all platforms makes users likely to get overwhelmed or click off on a competitor.
4. Fast Pages
Mobile users are known to have shorter attention spans. Numerous studies have shown that mobile users tend to click off web pages that take more than three seconds to load. If your plumbing website isn’t optimized for mobile devices such as tablets and smartphones, will take more time to load, which can then frustrate prospects to the point of no return. Making sure that your responsive website uses modern performance strategies such as responsive image display and caching will help to enhance your plumbing website’s loading speed.
BlackStorm Design + Marketing Can Set Your Responsive Plumbing Website Up for Success on Mobile Devices Today
At BlackStorm Design + Marketing, we offer comprehensive plumbing website design and development services to make sure that your website is properly built and can set your business for success for many years to come. This ensures that your site is easy to navigate and conveys your brand experience with maximum impact.
You will experience various benefits from our custom, quality website including:
Better lead generation
Improved conversion rates
Higher Google search rankings
Enhanced user experience across all devices
Robust social media marketing strategy
Easy to use content management system
Excellent data analysis capabilities.
Responsive plumbing website design helps your business to stay ahead of the curve. As the demand for mobile-rich mobile apps and the Internet increases, various crucial implications must be addressed; maintenance and development costs, visibility in Google, higher conversion rates, and the most crucial of all is to providing your visitors a great user experience.
As a plumbing website owner, your aim should be to keep both your clients and Google happy. After reviewing the advantages, we highly recommend that every plumber consider responsive web design. Not only will it provide a superior user experience and SEO advantages, but it will also help you to take advantage of the reduced costs and offer you the peace of mind that your site is future-proofed.
Local SEO tricks for plumbers to connect with more local homeowners searching for your services online
Today, most people turn to Google to find essential information about a local service business, including roofers, HVAC, and plumbing professionals. Local search is beneficial for small plumbing businesses 46% of all online searches are searching for local information.This implies that if your plumbing website is not optimized for local search, you could miss out on prospects ready to schedule plumbing service appointments in your service area.
So, how do you ensure that your plumbing company occupies the top listing when local homeowners search for a plumbing contractor to get out of their business or home as fast as possible?
To help optimize your plumbing website for local SEO, we have created an ultimate guide, which will cover local SEO tips for plumbers.
By the end of this article, you will have obtained a firm understanding on how to optimize your plumbing company to reach potential clients who utilize local search to choose which local plumber to hire for service.
Before releasing our surefire local SEO tricks, let’s try to answer this question: What is a local SEO for plumbers?
What is Local SEO for Plumbers?
Local SEO for plumbers is almost similar to conventional SEO but with a service area component. SEO for plumbers is more beneficial, especially when localized because there’s less competition, which helps you rank higher on Bing, Google, and other search engine result pages.
Plumbing local SEO is a way to generate more qualified leads and organic traffic that convert without too much hassle. Optimizing your plumbing website for local searches helps plumbers gain more visibility online.
As a plumber, getting noticed online is all about showing up when clients are searching for your services and also appearing where they are looking your company online.
First things first, you no doubt have your primary service area, and it is crucial to differentiate this area and focus to target it. To achieve this, you require a strong local plumbing SEO strategy. A local search campaign aims at putting your website and name in as many areas as possible in your service area.
That implies optimizing your Google My Business listing, ensuring that you are on social media platforms that emphasize your service area, creating local citations with your proper address, and more. It is a higher-targeted campaign that concentrates just on your local area.
Local SEO revolves around working on making your plumbing website and content when a potential client searches locally for the plumbing services you offer. For example: let’s say you offer plumbing services to the Murfreesboro, TN area. You would want to appear when a potential client types in “plumber in Murfreesboro, TN” in as many areas as possible.
When you conduct a quick search like “plumbing in Murfreesboro, TN”, you obtain different sections on your Google search results page where you could have the advantage to appear.
At the top, you will notice the paid ads. There are two kinds of paid ads:regular plumbing Pay-Per-Click ads and local service ads. Paid search ads are a great addition to any local plumbing SEO strategy and help you appear on the very top page of Google.
Through conventional SEO, plumbing businesses try to rank for short-tail keywords such as:
Sewer line repair
Hot water heater
Local SEO connects your plumbing business with neighboring potential clients and homeowners showing local intent in their searches online, such as examples below:
Plumbers near me
Plumber in [city]
Emergency plumber in [City, State]
Hot water heater installation in [city code]
Note: The focus here is on the physical location in the search terms above, showing local intent?
Your aim in local plumbing SEO is to appear in the local 3-pack when prospects search using location-specific or city keywords.
Various factors affect how a plumbing website will show up in local plumbing searches including but not restricted to:
Google My Business Profile accuracy
A plumbing website that is correctly optimized and built for SEO
Backlinks from other authority sites referring to your plumbing business website
Social media engagement
6 Reasons Why Your Plumbing Business Needs Local SEO
A homeowner notices they have a broken pipe or leaky faucet. Understanding that they can’t repair it on their own, one of the initial things they will do is check local search results for plumbers.
If you aren’t optimizing your plumbing website for Google, you will be left behind and forgotten in the local search engine results pages. Organic SEO focuses on a larger market, so you will be spending more advertising dollars on it. If you are a plumber who operates in Nashville, you don’t need your plumbing website to show appear in the search results of homeowners who are searching for a plumber in Florida, right?
There are various reasons why local SEO is crucial for plumbing contractors. Consider the following benefits for investing in local SEO and including it on internet marketing strategy:
Reason #1: Local SEO Makes Your Plumbing Website Easily found on Google
Do you think that developing an impressive and well-structured plumbing website is the only thing needed to attract potential clients?
Of course not!
It doesn’t matter whether you own a large or small-scale plumbing company, and every plumbing service business must improve its online presence to get found by the users.
It has been noted that most of the time web visitors don’t want to jump into the third or fourth page of search results, and they love to keep their search restricted to the first page only.
The plumbing website with first page rankings secures the highest percentage of conversions compared to the second or third pages.
Nowadays, every plumbing company strives to improve their site’s visibility and appear on the coveted first page of the search engine result pages. But plumbing company owners always know that every plumber can’t appear or stay on the top position in the local search.
Here comes the need for professional plumbing local SEO services. These services will assist to optimize your plumbing website as per your location and make it rank higher in the search engines.
If prospects or clients can’t find your plumbing business online, then you are probably missing tons of quality leads and business opportunities.
Reason #2: Local SEO for Plumbers Helps You Attract Qualified Leads
Let’s face it. The promise of more plumbing websites will do you no good if the traffic generated is of low quality. It is extremely crucial to attract clients who intend to book jobs with your plumbing company, and those customers must be within the areas that you serve.
How do you attract prospects who are interested in your plumbing service offerings? It all begins with your plumbing SEO plan; including a strategic range of keywords on your plumbing website will drive the right kind of traffic to your business.
Remember, keywords aren’t the only path to attracting relevant traffic. You will need to revamp the client experience of your plumbing website, which is yet another crucial aspect of plumbing SEO.
Reason #3: Local SEO Helps Your Plumbing Company Obtain Free Leads or Traffic (Every Month)
Higher organic search rankings that stem from a successful plumbing local SEO campaign will drive prospects to your website free of charge. Getting hired doesn’t cost a dime either, and free conversions and traffic make local SEO for plumbing contractors one of the effective ways to market and advertise your plumbing company.
Reason #4: Local SEO Increases Plumbing Sales from Local Customers
As the conversions increase due to the high website traffic utilizing local plumbing SEO best practices, it leads to more sales. Local homeowners are ready to schedule service appointments because your business appears higher in the organic search results.
If local homeowners feel confident about visiting your website, they will be obliged to find and approach the same site, and instead of visiting plumbers on the other areas of the city to hire them blindly, they will select your plumbing business first.
Reason #5: Local SEO Improves Your Plumbing Brand Awareness
Creating a stunning plumbing website is not all-sufficient to grab the attention of your target audience.
There are specific services and strategies which are important to make your plumbing brand familiar to homeowners or property managers.
There are thousands of plumbing websites, and it is nearly impossible for web visitors to remember each one of them. Good plumbing website rankings in Google or Bing play an important role in boosting your brand awareness.
If your plumbing website is ranking on top of the Search Engine Result Pages, then it will instantly attract the attention of prospects or clients and make them aware of your plumbing brand.
This is one of the effective ways to attract online traffic and get the trust of homeowners. If we discuss customer behavior, then plumbing websites showing up on the top obtain more clicks compared to those appearing on the bottom.
Reason #6: Local SEO Give a Competitive Advantage to Your Plumbing Business
Competition in the plumbing industry is fierce. To beat this stiff competition every plumbing business owner is using an online medium.
Local Search Engine Optimization is one of the strategies, and even your rivals understand this very well.
Local SEO helps you outrank your competitors, and it gives your business a competitive advantage in your plumbing business.
First thing first, to outrank other plumbing contractors online, there must be something special on your plumber website. Local SEO will make your website compatible with the local search phrases.
This will make your plumber website different from other plumbers who have an ordinary website.
Secondly, local plumbing SEO will figure out every aspect of the plumbing website. This includes NAP citations, link building, Google My Business profile, local content, and many more.
Such elements will make your plumbing website’s online presence vibrant. Also, this will prevent the browsers from navigating to other plumber websites, and your company will have an added advantage.
Opt for local SEO services for your plumbing business and make the local searches for homeowners convenient and easy.
Present your plumbing website with the reviews and appropriate information. Such kind of action-oriented approach can assist you to drag the clients to your plumbing business and scheduling a service appointment.
Local SEO Strategies for Plumbers to Rank Higher on Google Maps and Google Search
Most plumbers offer their services within a specific geographical market. Vital to your success is the ability to be found instantly when a homeowner is in dire need of your local plumbing services. Incorporating local SEO hacks into your plumbing marketing activities that complement your other internet marketing is crucial to your company.
You can optimize your plumbing website for local search results by doing local SEO properly. This is because when your prospects want to repair a leaking faucet or pipe, they turn to Google to help them out find a reputable plumber.
To make sure that homeowners find your plumbing website in the local search results, you need to use the local SEO strategies discussed below to increase your site’s local rankings:
Create a Highly Optimized and Functional Plumbing Website
Just because you are concentrating on boosting your local search results, this doesn’t imply you ignore the basic SEO strategies for optimizing your website. Ensure you have already taken the following crucial steps to improve your local SEO optimization:
Perform comprehensive keyword research so that you understand what search terms to target
Include your targeted keywords throughout your plumbing website
Ensure your content contains headings to help Google or Bing process that content (H1, H2, etc.)
Optimize your alt tags, meta tags, URL slugs, and title tags.
Improve your backlinks profile and off-page SEO
These steps are mandatory for any plumbing SEO strategy, national or local. Other factors to consider are how seamless your plumbing website is to navigate and if your design is user-friendly.
Find the Keywords That Will Generate Qualified Plumbing Leads
Keyword research is essential in plumbing SEO.
The keywords that will generate more leads for your plumbing company are ones that are relevant to the plumbing services provided by your company. For example, keywords that resonate with your services include “clogged drain”, “water heater repair” and “emergency plumbing.”
As a plumber, you will also want to incorporate keywords that are focused on your local area, as those will assist your company rank in local searches.
If you require help finding keywords for your plumbing business, Google has great tools that you can use. So will websites like Ahrefs, Moz, SEMrush, and many other websites.
You can start your journey of doing keyword research by spying on what other plumbers are doing and what keywords they rank for. As a plumber, you may not have all the time to do detailed keyword research, and that’s why you need to hire a reputable plumbing SEO services company.
Create Localized Content for Your Plumbing Website
Starting with your plumbing website, ensure you optimize your content for local search results. Be consistent with NAP (Name, Address, and phone number) on your website so that it matches the local citations you will need to manage and claim.
Add cities and towns you serve where appropriate. You will be offering a great user experience and quality content that Google will love.
By focusing on on-page SEO techniques, localize content by:
Including the service pages that are custom to each area
Optimizing images using locations in the file names
Incorporating your locations in your meta descriptions, title tags, and URL structure of the pages
Add service area links at the bottom of each page of your plumbing website
Putting the name of a state or city at the end of each post title (like 10 plumbing tips for property owners in Nashville, TN.
Stuffing town and city names everywhere in your content
Utilizing different phone numbers for various locations for tracking purposes.
Claim, Verify and Optimize Your Google My Business Listing
Google has altered the way that clients search online by making it easier for plumbing businesses to get discovered. If your plumbing company doesn’t have a Google My Business profile, then you are missing tons of important online exposure. This is a free tool offered by Google that can help you promote your plumbing services online.
Several benefits come with having a plumbing Google My Business profile including appearing in Google Maps and local 3-pack listings, making your plumbing business more visible online, and allowing clients to review your company online.
If you want your plumbing business to show up when potential clients are looking for your services online, then follow the steps listed in this article.
One major factor that determines how your plumbing business ranks in the local search results is the quantity and quality of citations and the consistency of your Name, Address, and phone number. Providing inconsistent information will definitely lower your online visibility.
So before you begin updating your online citations, create a separate document that specifies clearly:
The spelling of your plumbing company name
The main phone number you want to use
Claiming and managing your profiles on free online directories are an effective way of getting quality links to your plumbing website. And because most of these directories have credibility with Google, listing your plumbing business on these citations can boost your local search results.
Add Location Pages to Your Plumbing Website
Create separate location pages if you have more than one location for your plumbing business. Such pages give readers your name, address and phone number, operating hours, unique business descriptions, and testimonials from satisfied clients.
It is also crucial that you avoid duplicating content across various location pages. For single-location plumbing businesses, create a locally descriptive About Us Page. You will obtain huge bonus points if you add a Google Map to your plumbing website on your respective pages.
Improve Your Internal Linking Structure
Although backlinks pointing to your plumbing website are crucial, adjusting your internal linking problems can boost your local plumbing SEO efforts.
Why does internal linking matter to your local search results? It does the following:
It supports your plumbing website navigation
Helps with information architecture and site hierarchy
Distributes ranking power and page authority among pages
Optimize Your Plumbing Website for Mobile Devices
Mobile search and local search go hand in hand (considering the fact that over 60% of Google searches are performed on mobile devices)
Some of the ways that homeowners will utilize your website in a mobile environment are to check for online reviews, find directions to your office, and lookup for contact information. In fact, “plumber near me” organic searches on mobile has increased by a huge percentage in recent years.
Make it easy for your clients and prospects by making your site mobile-friendly.
Optimize for Voice Search
Voice search has gained more popularity in recent years. Therefore, in plumbing local SEO, it is essential to optimize how homeowners ask questions when they speak to their devices, as opposed to how they type in the search engines.
Essentially, your clients typically use long-tail keywords when performing voice searches compared to a normal search. Because of this, you will need to adjust your local SEO strategy to include a more conversational tone when a prospect or client is speaking. For example, you want to include conventional question starters (what, who, where, why, when, and how)
It is important to consider user intent when optimizing for voice search as most searches are performed when users are looking for specific information. For example, if a prospect uses a voice search to ask what your opening and closing hours are, this information should be easily available.
Obtain Regular Reviews from Satisfied Clients
Getting your clients to write positive reviews for your plumbing business doesn’t only optimize your Google My Business Presence, it encourages more homeowners to book jobs with you. According to a local consumer survey, 85% of clients believe online reviews just like they do with personal recommendations.
Here are some strategies you can use to encourage customers to leave reviews:
Ask for a review in person after completing a project
Send post-service text or email requesting clients to write a review
Respond to all existing reviews in a professional way, thanking positive reviewers and addressing complaints in less-than-stellar reviews.
Frequently Asked Questions About Plumbing Local SEO
What to Look for in a Marketing Agency to Help You with Local SEO for Plumbers?
All plumbing marketing agencies aren’t created equal. While some concentrate on business to business that operates globally, others serve local home service businesses that serve consumers in their community. Different kinds of home service businesses need different SEO strategies, and Blackstorm Design + Marketing has extensive experience with all kinds of home service contractors from roofers, electricians, and plumbers to HVAC professionals.
When it comes to local SEO for plumbers, hire a marketing agency that can give the results you desire without overhauling your brand values. Choosing Blackstorm Design + Marketing to advertise your plumbing business means you have access to an experienced team of marketing professionals that resonate with your brand, improve your strategy and offer local SEO for plumbers that no other plumber marketing agency can match.
If you want to take your local SEO to a new level, reach clients in more engaging ways, and establish your plumbing brand as a reliable leader in plumbing services for your neighborhood, our SEO experts can help.
What is the difference between SEO and local plumbing SEO?
While conventional plumber SEO concentrates on boosting your site’s visibility on a national or global scale, local SEO focuses on capturing local searches to connect with prospects or clients in your service area. But Local SEO and SEO use almost the same strategies.
What are the main benefits of local SEO for plumbers?
If you have been on the fence about using local SEO to grow your plumbing business, consider the benefits listed below that this strategy offers:
Local SEO helps to improve the online visibility of your plumbing company
Local SEO helps to build authority and trust.
It increases your local plumbing sales and ROI
Local SEO reduces your advertising costs
Want Help with Plumbing Local SEO?
After discussing all the advantages that come with local SEO for plumbers, you might be thinking that they are good for your business, but you don’t just have the time on your hands to implement the strategies on your own. That’s where our plumbing SEO professionals come into play. Blackstorm Design + Marketing team can provide SEO for plumbers that resonate with your local clients and allow you to grow your business with confidence.
Attract More Customers, Book More Jobs, and Grow your Plumbing Business by Redesign Your Website.
Do you know that more than 80% of prospects or clients search online to find local home service businesses?
Having an easy-to-use, professional-looking plumbing website is important to grabbing the attention-and-business-of homeowners searching for local plumbing services on the internet.
This post will take a closer look at website redesign for plumbers and will discuss topics like:
Signs that your plumbing website is due for a redesign
Tips that will make your plumbing website rock
Frequently asked questions about plumbing website design services
What is a Plumbing Website Redesign?
A plumber site redesign is a high-level upgrade that involves changing elements such as the content, structure, content, and visual elements of your current plumbing website to serve your visitors better. A professional plumbing website redesign will increase revenue, enhance user experience(UX) and reduce bounce rate.
9 Telltale Signs That Your Plumbing Website Needs to Be Redesigned
Your plumbing company’s website is the initial impression prospects will have of your company in the modern business landscape. As your most potent marketing tool, this is the first place they will inevitably visit to learn more about your services and products and consequently decide whether or not they want to hire your business for service.
There is no doubt that a mobile-friendly, responsive website with a sophisticated design is crucial to any online plumbing marketing strategy. Regardless of the type of online advertising hacks your plumbing company has in place, the main goal will remain the same, to drive prospects or clients back to your plumbing website.
It’s crucial to apply regular website maintenance services to re-assess your plumbing website’s functionality, design, and content after every few years. This will assist your company in staying afloat with the latest plumbing website design practices and avoid any poor performance or unexpected issues that can be caused by having an outdated website.
Here are some potential red flags that your plumbing website requires some serious redesign:
1. Your Plumbing Website Isn’t Optimized for Mobile Devices
Today, it is not sufficient to have a mobile-friendly plumbing website. Your plumbing website should be responsive to all kinds of devices and browsers through adaptive design.
Optimizing your plumbing company website for mobile devices is essential. 50% of people use their mobile devices as their fundamental research tool, while over 60% of clients are apt to book a job with a plumber when their site is mobile-friendly.
If your plumbing site isn’t optimized for mobile, your business is missing out on sales or potential customers.
2. Your Plumber Website is Hard to Navigate
From user satisfaction, conversions, and bounce rate to search rankings, poor navigation can adversely affect each aspect of your plumbing website performance. When prospects land on your website for the first time, they should easily find the desired content. If it’s confusing or hard to navigate, prospects won’t dwell long nor engage with your plumbing business.
Put yourself in the shoes of a typical prospect to your plumbing website and try to identify a particular kind of content by clicking on the navigational links. If they cannot locate the content within a few taps on their mobile phones or mouse clicks, you need to improve your site’s navigation.
3. Your Website Loads Slowly
Modern browsers expect a fast user experience, which implies it is important that your plumbing website load within two or three seconds. According to a study done by Google, over 53% of visitors will abandon your website if it takes more than three seconds to load.
Slow plumbing website loading speeds can also hurt your search engine rankings, and Google has added loading speed into its ranking algorithm. If your plumbing website loads slowly, then that can adversely impact its visibility in the search engine results.
4. Your Plumbing Website Has Dead Links
Dead links, also known as broken links, can affect your plumbing site’s overall user experience. Have you ever experienced navigation of a plumbing website only to encounter a 404 error page?
Dead links not only cause a higher bounce rate, but they can also adversely impact your plumbing SEO efforts.
To know if your plumbing website contains any dead links, you can enter your site’s URL at brokenlinkcheck.com. It will help you discover whether your plumbing website contains broken links that may adversely impact the user experience.
5. Your Plumbing Website Isn’t Optimized for SEO
When your plumbing website isn’t ranking higher on search engines, it is poor for business. To help your website move up on the search engine results page, you must conduct on-page and off-page search engine optimization across your plumbing website. This will also improve the quantity and quality of your site, traffic-consequently leading to website visitors and helping your business to attain higher search engine rankings.
6. Your Plumbing Website Isn’t Generating the Leads, Traffic, and Conversions You Expect
If your site takes too long but still helps you achieve desired results for your plumbing company, then there is no need to revamp it. But if you have noticed a significant drop in leads and traffic, your visitors are clearly getting what they are looking for, and you may want to consider a site redesign to bring them back.
7. Your Site is Not Secure
The increase in internet privacy breaches has led to modern online visitors becoming more cautious with insecure websites. To make browsers feel safe when accessing your plumbing website, try to use HTTPS (Hypertext Transfer Protocol Secure).
8. It Has Undesirable Aesthetics
Let’s face it-most prospects will judge the book by its cover. Similarly, homeowners identify with plumbing websites that they find appealing. Plumbing website trends are consistently evolving, implying that you have to pay attention and incorporate new designs regularly.
Your client’s perceptions are crucial to your website’s health. Judgments are instantly made and typically imperceptibly, so it is important to have your website look engaging and professional. Your plumbing website design should display your services and offer your future and current clients an idea of who you are as a business.
9. Your Plumbing Company is Growing
This is a good challenge to have, but a challenge nevertheless. If you don’t have enough space for advertising the many plumbing services you offer, it may be time to revamp and make your website easily navigable to users. Transition your plumbing business into the future with a site that accelerates your growth.
Excellent Tips for an Effective Plumbing Website Redesign Strategy
There are many reasons why a plumbing website requires some tweaking. Maybe the structure is boring and doesn’t keep up with sophisticated designs. Or is hard to navigate, in which case the effects of launching any changes can cost your business and you a lot of traffic.
Remember, modern customers of the digital era don’t have a lot of time to spare, so you require to make the time they dwell on your plumbing website count! Here is how you can redesign a plumbing website in six steps:
Redesigning your plumbing website is easier said than done. Like any design task, due diligence is needed to ensure the most suitable results and design on your site. Here are the six steps that can help you strategize your site redesign strategy and attain that goal.
Develop an Effective Strategy
Before we get started, understand why you are redesigning the site. To develop a successful plumbing website design strategy, you will require quantitative and tangible objectives and goals. Depending on the kind of website you are using, goals can range from increasing leads by a specific number, traffic statistics to boost your plumbing SEO efforts, developing more ads, and more. Every objective needs a personalized approach that should not be taken for granted.
Analyze Your Current Plumbing Website
To revamp the layout, you must first pinpoint areas that require redesigning. Take your time to audit your current website and prioritize the improvements you wish to see.
Your analysis should focus on answering questions like “what makes your site difficult to navigate?” or “what makes your site unattractive?”
After the analysis, you will understand the features that should be removed from the plumbing website redesign. This approach will help you make better decisions and refine your website redesign strategy for optimal results.
Understand Your Target Market
You can have the best user interface, but the plumbing website won’t perform if its design doesn’t complement its users. Customer insight is vital for success, and after all, the information you are putting out there is for people to digest. Make sure you clearly define your target audience personas so you can shape your plumbing website redesign strategy around prospects that matter to you.
Spy on Your Competitors
The niche, industry, and audience can influence your plumbing website’s design. Undoubtedly, it is normal to find specific similarities between plumber websites for competing brands. Because the target market is typically the same, you can take some inspiration from your competitors to launch your website redesign project.
List Your Requirements
Once you know your target market, the limitations of your current site, and other important factors, you will be in a great position to make a list of required features. This includes plumbing-specific features or add-ons that can enhance your site’s functionality and user experience.
Surefire Tips that will make your plumbing website rock
When you partner with Blackstorm Design + Marketing, our experts will assist you to increase the keywords your prospects use to search for your plumbing services online.
Here are some features we include to ensure that your plumbing website design stands out:
1. A Responsive Framework or Mobile-Friendly
Research shows that mobile traffic contributes to over 50% of the total traffic on the Internet, and this implies that you could lose up to half of your target market potential if your site is not optimized for mobile. Besides, Google favors mobile-friendly plumbing websites with higher search rankings than desktop-only sites.
At Blackstorm Design + Marketing, we create responsive websites, implying that they can adjust to the sizes of the user’s screen. Responsive plumbing web designs work correctly and look great on computers, smartphones, and other kinds of devices.
2. User-Friendly Designs
As a plumber, you should build a website in a way that helps prospects or clients access the needed information effortlessly. Besides strategically placing important information at prominent spots on your site, our web design professionals harness the benefits of navigational features such as fixed headers, search buttons, defined categories, and breadcrumbs to offer your web visitors great experiences.
3. Fast Loading Plumbing Website
A slow plumbing website affects user behavior and impacts your search engine rankings. A recent study found out that over 30% of prospects leave when your site takes more than three seconds to load. You don’t have to lose such traffic to your competition.
At Blackstorm, we leverage proven web design best practices to ensure that your site loads fast while reducing your bounce rate.
4. Copywriting and Pages Creation
We will design and create the pages you require and offer quality copy that gives your target audience all the details they require.
5. Search Engine Optimization
Our plumbing website design team follows the best practices for on-page and Off-page SEO to help your site rank higher for keywords related to your business.
Some of the other web development and design-related we provide include:
Plumbing Website Redesign Services: If your current plumbing website is not generating the jobs or sales you need, it’s time you think about revamping its design. From the latest statistics, most of your prospects form an impression about your plumbing company within seconds, and this implies you have less time to acquire and impress potential clients.
Our plumbing web redesign services can assist redesign your website feel, look, user interface, and user experience. We begin with a comprehensive site audit. And then strive to enhance the flaws that are impacting your site’s full potential and sealing loopholes to increase your conversion rates.
Plumbing Website Maintenance: As a dedicated plumbing company owner, you may not have all the time to constantly monitor if your website provides great experiences that can transform leads into paying customers. Leaving plumbing website maintenance to experts at Blackstorm Design + Marketing, you free up your energy and time to concentrate on other crucial matters of your plumbing business.
Web Copywriting: Crucial to a favorable position in the search engine result rankings is high-quality website content- it should give your prospects value as well as enticing them. Let this unique requirement give you sleepless nights.
At Blackstorm Design + Marketing, we have a team of experienced copywriters who understand your plumbing industry and are experienced and skilled enough to craft user-focused, compelling, and SEO-optimized content for your plumbing website.
Frequently Asked Questions About Plumbing Web Design
Why is a good web design for plumbing contractors crucial?
Your plumbing website serves as your company’s salesperson 24/7 It gives you an excellent opportunity to showcase your plumbing expertise and address concerns raised by prospects regarding the type of plumbing services you offer.
Why do Most Plumbers Choose Blackstorm Design + Marketing for website design services?
Here are some of the advantages you enjoy of partnering with us for web design services:
Many years of experience in building top-performing websites for many home service contractors in the U.S.
Comprehensive site design strategies, including SEO, site maintenance, conversion optimization, and more.
An experienced team of web developers, designers, and SEO professionals dedicated to creating a plumbing website that drives sales and captures qualified leads.
Custom plumbing web design solutions tailored to your brand and preferences and surpasses your expectations.
Do You Need a New Plumbing Website or Want to Redesign an Existing Site? Here is What You Need to Do Next!
Does your plumbing website need some love?
Here at Blackstorm Design + Marketing, we can make your call ring off the hook, and any of our internet marketing experts can help you generate a consistent stream of qualified leads, revenue, and sales from the web.
Are you stuck between hiring a professional web design agency to build your plumbing + HVAC website and doing it by yourself?
If so, this article intends to give you numerous reasons why hiring a professional web designer for your plumbing + HVAC website is worth your money.
According to the US Small Business Administration, more than 97% of business owners that try to build websites on their own fail at the job and never launch a site at all.
In today’s plumbing + HVAC market, your website could be the only place that customers can get to interact with your business intimately. Therefore, without a responsive and professional website, your plumbing + HVAC company stands to lose out on interacting with tones of potential clients surfing through the web. You should focus on making a plumbing + HVAC website that appeals to your prospects as much as possible.
But before you decide to go the DIY (do-it-yourself) route, consider the following top 6 reasons why hiring a professional web design agency can do the trick much better.
1. Hiring a Web Design Agency Will Give You a Professional and High-quality Plumbing + HVAC Website
This is one of the main reasons to hire a professional web design agency.
Sure, there are countless free plumbing + HVAC site templates out there. But they are too basic, to mention the least. You can’t expect to come up with a unique, best-converting plumbing + HVAC website with these DIY cookie-cutter tools, can you?
So why make your plumbing + HVAC business lose out on potential clients to competition because they have a high-quality site than yours?
Truth be told, having an unprofessional plumbing + HVAC website outlook is worse than having a site at all. A professionally designed plumbing + HVAC website will show potential customers your identity, core values, and how you run your business.
A reputable plumbing + HVAC web design agency will create for you an attractive, dynamic, and custom site- that will offer a unique user experience to your clients.
Considering that your site is the lifeblood of your plumbing + HVAC business, you should hire a professional web design agency to build a functional, responsive, and appealing website and help you stand out from the crowd.
2. Hiring a Plumbing + HVAC Web Design Agency Saves Time and Money
As a plumbing + HVAC contractor, your primary concern should be to run your business and not to design your plumbing + HVAC website. The plumbing + HVAC website will definitely bring customers near to you, but you cannot concentrate on building your site while neglecting the running of your business.
To avoid such conflicting issues, you should hire a reputable Plumbing + HVAC website design agency that will get your plumbing + HVAC site running without any hassle.
A plumbing + HVAC web design agency works typically in a fixed-bid estimate. This means that the selected bidder will do everything possible to build your site as fast as possible and at minimized costs. But the bidder takes longer than planned to design the project then the agency stands to lose credits.
If you factor in all the effort and time involved when creating a site on your own, you will found out that hiring a professional plumbing + HVAC web design agency will be worth the time and money!
3. Hiring a Web Design Agency Will Give Your Plumbing + HVAC Business a Competitive Advantage
By hiring a professional web designer instead of designing the plumbing + HVAC website yourself, you give your plumbing + HVAC business the much-needed competitive advantage in the form of a properly functioning and professional website.
The sad truth is that most plumbing + HVAC contractors try to build sites on their own to save money. The challenge, though, is that they lack experience in this area, and it reflects on their final site.
Your professionally created plumbing + HVAC website will surpass what your rivals have on the Internet. That will assist you to stay ahead of the competition in the plumbing + HVAC industry.
4. Hiring a Professional Web Design Agency Will Give You a Mobile- Compatible Plumbing + HVAC Website
Building a responsive, mobile-compatible site is no easy feat. If in doubt, try to do it on your own or hire an amateur!
With the rising number of web users using iPads and smartphones to access the internet, you need to make sure that your plumbing + HVAC website is compatible with modern mobile technologies.
If your plumbing + HVAC website is not mobile-friendly, then your prospects will “bounce off” never to return to your site.
According to Google, more than 60% of clients will not come back to your mobile site if they face challenges of accessing or navigating through it, and 40% of them will go to your rivals.
That means you will be losing sales to your competitors. Fortunately, hiring a professional web design agency will help to build your site using responsive design technology, thus making it easier to load on mobile devices.
Faster load times on mobile devices translate to more money for your plumbing + HVAC business in the long-run.
5. Hiring a Professional Web Design Agency Will Enhance Your Plumbing + HVAC Website User Experience
When it comes to plumbing + HVAC website design, knowing where to place addresses, contact forms, calls-to-action, and navigation bars is a necessary procedure. The purpose of a plumbing + HVAC website is to attract prospects to delve deeper and know how your business can help them solve their problems.
These are some of the issues that web design agencies deal with daily. They understand what makes your site user experience pleasant and what puts clients off. They later use that information to create a plumbing + HVAC website that will attract more attention from your potential clients.
So What Should You Do Next?
The post above outlines the significant benefits of hiring a professional web design agency overdoing it on your own that every plumbing + HVAC contractor needs to know. Hiring a reputable web design agency is the best thing you can do to your plumbing + HVAC website. Without a functional website, no client will trust the legitimacy and credibility of your plumbing + HVAC business
Are you interested in hiring a web design agency for your plumbing + HVAC business? If so, don’t hesitate to contact us for a free quote today!
Increase Conversions and Pay Less Per lead with A Proper High-quality Plumbing + HVAC Landing Page(s)
Are you paying for ads and searching for the best way of converting your plumbing + HVAC leads to clients?
Do you want to increase your plumbing + HVAC leads through advertising campaigns?
If so, this post will explain how an entire landing page will help your plumbing + HVAC business generate leads and drive conversions.
As a plumbing + HVAC contractor, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.
If you are directing your entire plumbing + HVAC website traffic to the homepage, then you are losing leads and sales to your competition.
Without further ado, let us dive into the basics!
What is a plumbing + HVAC service Landing Page?
In plumbing + HVAC marketing, a landing page is any web page that is mainly designed for an advertising campaign. Plumbing + HVAC landing page is a follow up to any offer or promise you have made on your website.
Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your plumbing + HVAC advertising campaigns and minimizing the cost of conversion or acquiring leads.
Why Should Your Plumbing + HVAC Website have a well-designed Landing Page?
Landing Page helps your Business to Generate Exclusive Plumbing + HVAC leads.
If you are conducting a digital advertising campaign for your plumbing + HVAC company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your plumbing + HVAC website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your plumbing + HVAC website.
Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.
For example, imagine that a prospect is looking on Google for “Plumbing + HVAC Repair Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other plumbing + HVAC homepage, where a plumbing + HVAC repair is not discussed. What would he do? He will immediately leave the page.
So, if your plumbing + HVAC business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful plumbing + HVAC advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your plumbing + HVAC website.
A Well-Designed Landing page boosts your Plumbing + HVAC SEO Efforts
Google quickly indexes well-designed plumbing + HVAC landing page. Also, Google shows them for the relevant keywords for your plumbing + HVAC company. Having unique landing pages for various plumbing + HVAC products or services improves your online visibility with high-quality content.
Well-optimized plumbing + HVAC landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your plumbing + HVAC company in the long term.
Plumbing + HVAC SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your plumbing + HVAC business.
How Do You Get Most Leads/Clients Out Of Your Plumbing + HVAC Landing Page
Conversion Focused Design
If you want your plumbing + HVAC landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your plumbing + HVAC company has to offer or call-to-action button. If your plumbing + HVAC website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.
A conversion-focused landing page is what gets results for your plumbing + HVAC advertising campaigns. Whether you are encouraging prospects to sign up for free plumbing + HVAC estimates or inspections, your landing page should redirect them to your objectives.
Generally, the message of your plumbing + HVAC advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Plumbing + HVAC advertising campaigns deliver exceptional results when they offer a consistent experience.
If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.
A well-designed landing page can differentiate between effective plumbing + HVAC advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your plumbing + HVAC company.
If you are advertising your plumbing + HVAC business online in Google Ads or other PPC platforms, then having a well-designed plumbing + HVAC web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.
Need Help with Your Plumbing + HVAC PPC Campaigns?
According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.
If your plumbing + HVAC company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and plumbing + HVAC sales. Pairing a well-designed landing page with any of your plumbing + HVAC PPC campaigns will significantly boost the revenue base of your business.
Our team at Blackstorm Plumbing + HVAC marketing is willing to help your business to develop deeper customer relationships and make your plumbing + HVAC business to grow.
Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.
Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.
Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?
Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.
Here are some false expectations and the realities of custom logo design for roofing contractors:
Misconception #1: Customized Roofer Logo Designs are Expensive
This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?
They end up with a logo design that hundreds of roofers have already used.
Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.
Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.
Reality #1: Customized Roofer Logo Designs Can Be Affordable
Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.
With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.
Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.
If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design
On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!
This is the reason why some roofers typically resort to design templates- they cannot wait for that long!
Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time
It is possible to get your desired logo design within a short time.
When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.
Misconception #3: Roofers can design Logos on their own
This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.
Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.
Reality #3: You Need Help from Experts and Professionals
Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?
Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.
At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.
Misconception #4: You Need to Give Lengthy Instructions to Your Designers
Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.
Reality #4: A short but detailed Creative Brief is Enough
When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.
Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.
Misconception #5: Custom Logo Designers Provides Limited Number of Revisions
Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.
Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design
At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.
With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.
Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs
Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.
Imagine failing to get a refund from a logo design that you will not use in your business.
Reality #6: You Can Get a Refund if you don’t like any logo design output received.
At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.
Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing
Are you ready to partner with BlackStorm Roofing Marketing?
If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!
Have you ever wondered if your website could talk?
And if it did talk what message would it send to your customer?
And when I speak of talking websites I am not referring to the text you have used on the website. There is a lot more to what you communicate through your website than the text. The brand’s message can be communicated in a variety of ways some of which have nothing to do with content.
Back to your website and if it could talk, would it portray your business as an efficient and successful company selling high-quality services and products. Does it portray the company as one that will fulfill the needs of the client or does it tell a story you do not want to be associated with your business?
Every interaction with your website is a huge opportunity to tell the client the right story so that you can convert them down the line or keep them as customers. You need to make sure that any information they need is easy to find on the site, which shows that you care about them. A website that tells a good story will load fast thus showing that you care for the user experience of your clients. Given that mobile has overtaken desktop, a website that loads seamlessly on handheld devices shows that you care about all your customers.
The website is one of the best ways to build credibility, loyalty, and confidence in your brand. A lot of customers judge a business from their website. If your website has a terrible experience, visitors will leave with a negative perception and may never return. In a world where the web is critical in brand building, perception is everything.
While everyone knows that an old fashioned website does not necessarily indicate that a company has terrible products or subpar services, the negative perception cannot be avoided. If you have a dated design, the impression you are giving is that you are a tacky business.
If you have a publicly accessible website, it is always telling a story. Whether your business is a standard brochure site, an e-commerce website or any other online shop, it will always be talking. If it is talking you need it to be speaking in line with your brand’s message and singing your praises.
By sending the right message to the right people, you can improve your business by aligning what your website is saying with the brand.
Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content in an organized and clear way. The views on what helps designers accomplish that have changed as technology changes and the designers accumulate more experience. The earliest webpages came into being in the year 1991 and the designers did not pay attention to the layout. The pages consisted of articles that researchers wrote for the other researchers and the links and content were the only important things.
Websites in mid-1990s
Websites in late-1990s
In the last half of the 90s, commercial websites came into being and the appearance of a website became a serious concern. The designers started focusing more on the appeal and readability. The commercial websites would display animations for serious purposes. Initially, GIF images were the only option, but after Adobe Flash came into being, people were able to use various effects on their sites. Designers started building websites on Flash entirely and on the server side, CGI and PHP dynamic pages were becoming popular. That made the design work more undisciplined because the developers had many tools to use.
Website design in the new century
By the time we were entering the 21st Century, website developers had come up with new ideas. The creation of website pages involved more than technical knowledge – visual design experts already existed. CSS2 came into being in early 1998 and allowed the principle of content and appearance. The page designers had more control over the appearance and placement of elements.
As more and more people with website design skills dived into the industry, they realized that many materials in a single page ad a lot of plain text in unbroken blocks was a huge burden on the readers. They started splitting websites into pages and including tables and menus to allow easier navigation. Landing pages were now more important and played the role of directing the visitors to the other pages. Bright colors and blinking text gave rise to the subdued designs.
The increase of fast processors, high-speed internet connections and monitors that had more pixels opened more opportunities for the website designers. Animations and high-resolution graphics were now popular. Designers started focusing more on sidebars and multi-column layouts to take advantage of the large screens. In that age, the phrase “Web 2.0” was very common and it referred to the website pages with customized and interactive features.
Website design in the 2000s and the growth of mobile responsive websites
In the early 2000s, the designers were using CSS2 and HTML4. The popularity of CSS allowed the designers to separate content from other design elements easily. The website and content developers had more freedom and they could rely on design solely when creating the content. At the time, designers had a better understanding of the colors and the color theories and therefore the whitespace was common with the minimalistic designs.
In addition to the links they attached to text, website creators started linking images and icons too. The resolution and scaling were a better choice when it came to image placement and image pixelation. Websites of that time were more functional and had a better appearance compared to the previous ones. The internet speed had increased and a page would take lesser time to load. With an increase in speed, some trends like dark backgrounds, gradients, and smaller text became general visual elements.
In the mid-2000s, the webpages were more like the modern day webpages. The web developers were integrating interactive media and multimedia content paralleled with social media growth. Color distribution, typography, and icons defined the aesthetic changes, which were prevalent in the web development period. Most social media websites like Myspace and Facebook came into being in the year 2003 and they relied on Flash integration to display the animations.
When creating a website, designers had to think about the navigation and easier readability, the average consumer monitors had a resolution of 1024×768 and would display over 17million colors. With the achievement, YouTube advised content creators to start making videos for both education and entertainment purposes. Content-based video presentations were now real.
Website design in mid 2000s
In the year 2007, after the releasing of the iPhone, a website design revolution came. The impact was not evident at first, but the smartphone changed both the design and access of websites. Steve Job’s declaration that the iPhone would not support Flash had the biggest impact. At that time, Adobe’s software started showing its age but presented numerous problems. Moreover, it was only a proprietary plugin and not a W3C standard. Many other technologies cropped up too.
Still, in the mid-2000s, the importance of search engines rapidly increased and they could not access Flash content. “Search engine optimization”, a phrase that is very common on the World Wide Web, did not exist but website developers were looking for ways to make their websites visible to the search engines. At the same time, some designers were using HTML to create more types of content, a fact that reduced the use of Flash. Today, Flash has gone obsolete.
Website designs from 2010 to date
Since the year 2010, mobile devices like smartphones and tablets have grown in popularity and now account for over 80 percent of the devices people use to access the internet. In other words, websites have to work properly in both the large and small screens. For a while, website designers had to create two website versions, one for the mobile devices and the other for desktop computers. That gave them more headaches when it came to the maintenance part and people who received links would find themselves on a website that would not work well on their device. The problem led to the development of responsive website design, which designers saw as the right solution.
Skeuomorphism has led the design concept. Calm color schemes, multi-dimensional scripts, and natural textures became common and the developers would work down to the pixel to ensure that an image would resemble the original. They were using textures, lighting and shadows and minimalism attracted more attention because it allowed processing of more ideas and content from a single website. Today, flat design is the standard. In 2014, Google released a style guide with the aim of returning the realistic design styles.
By the year 2018, the users and the mobile browsers were the focal points of web design. Webpages displayed fewer design elements and the defining elements included sounds, polygons, contrast, patterns, and realistic images. Designers also focused on developing websites with multiple interactive layers. To get more traffic, a website should be easier to access and more convenient.
Today, websites are important marketing tools for successful businesses. Actually, a website design along with high-quality content has become crucial in search engine optimization. Minimalism is the norm and some websites are using backgrounds made up of a single large image and 2D images. The website design is revolving around the viewers and designers work hard to make pages accessible and pleasing.
The future of website design
It is hard to say what people should expect in the future. What we can do is to analyze the last twenty years of website design to identify the trends that happened and what caused them. In the near future, you might witness faster and easier forms, more dimensions and animation. GIFs are also likely to occur on the first pages of most websites in addition to the return of menus and minimalism.
The visitors control the elements of a website
We are likely to see new applications or languages that will introduce more possibilities that we thought that they were impossible. If you had asked the person who created the first webpage, how the webpages of 2018 would look like, possibly, you would not have gotten an answer. It would be hard to imagine because the tools to create the possibilities were inexistent.
Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic
Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;
Sluggish Page Loading Speed
Poor Quality Writings
Long Lead Generation Template
Complicated Page Layout
Lack Of Mobile Phones Optimization
Having Several Call-To-Actions
Avoiding The Use Of Images or Using Outdated/poor-quality ones
Let’s now get into the details
Sluggish Page Loading Speed
No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.
Poor Quality Writing
This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.
Long Lead Generation Template
Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.
It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.
Complicated Page Layout
It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.
Lack Of Mobile Phones Optimization
Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.
Having Several Call-To-Actions
When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.
Not Using Images or Using Outdated/poor-quality ones
Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.
Have you been wondering why you have not been enjoying desirable conversion results from your site, despite the good number of visitors it receives? Do you want to find out why people come and quickly leave your site without paying attention to your call-to-action?
There’s is definitely something you are not doing right and we are here to help you discover it.
Below is a list of some of the top website features that are a huge turn off to internet users.
But before we get into the details, check out this overview of what to expect;
Lacking Contact Details
Using Generic Photos
Invading Live Chats
Several Ad Animations
Use Of Sliders
Let’s break them down for you;
Lacking Contact Details
People want to be able to contact you whenever they are compelled you. They want to know you’re readily available and lack of contact information is a way of telling them you aren’t.
Using Generic Photos
People are always thrilled to see something new and they want to associate themselves with hardworking individuals. So if you’re only using stock or generic photos on your site, they easily associate it with laziness and it isn’t appealing.
No one wants to see you explaining your content with photos they have seen elsewhere before. It lacks credibility.
No serious individual will waste their time trying to figure out what word your faint font is trying to bring out.
Invading Live Chats
They disrupt the smooth message passing process and people would rather switch to a different page for a quick read.
If you can’t clearly state what services or products you offer, then you won’t find potential customers either.
Several Ad Animations
Animations might be good when used selectively, but some animated ads lack a personal touch, so people would rather avoid them
If the design of your site is unattractive and complex, no one will bother to look around, no matter how good your products/services are. Customers are won with what they see.
Use Of Sliders
Choosing to use sliders on your site is one of the difficult considerations you have to make. Yes, they are good, but they consume time and more data bundles. So this might not go well with visitors with little time to spare.
These ones are annoying and bite into your visitors’ data bundles. They also make concentration difficult. So visitors just end up leaving. If you must include them, at least give them an option to skip.