Categories
Branding Identity Marketing Reviews Website

5 Ways To Attract High Paying Clients to Your Business

As an entrepreneur, you want your business to grow, be it in terms of the number of customers or the total revenue. One major way to accomplish the latter is by finding ways to attract high-value customers to your business.

Here are the significant ways you can use to achieve that:

1. Identifying and Profiling the 20%

The first thing you should do is to review your customers. Conduct a simple analysis and identify the customers who bring you more profit to your business. In your analysis, look at the things they all have in common.

Here are some of the most crucial things to look for:

  • The family size of those customers.
  • Their ages.
  • Their income levels.
  • The marital status.
  • The goods or services they buy
  • Their geographical areas.

Having a clear idea of what they have in common helps you come up with a better marketing strategy to target them specifically.

2. Think About the Branding of Your Business

Figuring out what your high-value customers want to hear is a key step in attracting more of them. Some customers will want to see you using more terminology when marketing your good or service.

The best way to accomplish that is to tier the prices of your commodities and services. Gold level products can contribute more to attracting high-value customers.

Ensure that any tactic you use is reflected in your marketing, which includes your social media posts, printed materials, and also how you talk to your customers about your good or service.

3. Get Your Website to Match with Your Message

Your next step is ensuring your online presence portrays the same things as your message. The type of language you use when marketing must also be used on your website.

Make sure your website is mobile adaptive and is not complicated in that your customers don’t find it hard to use it. If you want to attract high-value customers, then make sure your website doesn’t have any technical issues and loads fast.

Improving the technology used in your website can help significantly in enhancing the user experience. You want your potential customers to be impressed when they visit your site for the first time, right?
Ensure your website is SEO optimized. Having a well-optimized site ensures customers see your website first when they search keywords of what they’re looking for.

You can use the free keyword planner provided by Google AdWords as far as you have a Gmail account.

4. Review Your Goods or Services

In the commodities you offer, evaluate, and see which ones are more likely to impress high-value customers. Also, take your time to think of ways to come up with packaging and promoting ideas that will make your products more unique and get more sales.

One major thing you should do to attract high-value customers is to give them what they desire. One way to do this is coming up with offers where they get some privileges like getting a certain percentage of discount when they buy a certain amount of goods.

Offering such an offer will cost you as you’ll have to ensure you provide your customers with very high-quality goods. However, it’s a win-win situation as your customers will get the best quality of products or services and you’ll get more sales in return.

If you want high-value customers, you have to give them the best product they can find.

5. Create A Good Marketing Strategy

Your final step should be coming up with a marketing strategy that will allow you to reach your targeted high-value customers easily.

Here are things to consider:

  • Decide on the best social media site you’ll use to reach those customers and come up with great content that can speak to their wants.
  • Ensure your advertising is targeted to your high-value customers. Set up new campaigns specifically for marketing to them. A good place to start would be the demographic information you collected earlier.
  • Subdivide your mail list. Make sure your high-value customers are in one place as it makes it easier to send the marketing emails, which will boost your sales.

The main factor in attracting high-value customers is coming up with quality goods and services. The value of your services should be seen through your marketing, advertising, and customer care service.
Ensure those things are done correctly, and attracting high-value customers will be a walk in the park.

Categories
Web Design Website Website Design

History of website design

The earliest websites

Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content in an organized and clear way. The views on what helps designers accomplish that have changed as technology changes and the designers accumulate more experience. The earliest webpages came into being in the year 1991 and the designers did not pay attention to the layout. The pages consisted of articles that researchers wrote for the other researchers and the links and content were the only important things.

Websites in mid-1990s

As people learned more about the World Wide Web, in the mid-1990s, the appearance of websites became important. People who created websites were mainly computer geeks and they had interest in experimenting in the new technology – they were not interested in aesthetics. Images became useful and people started using tables and lists to organize information. Even though JavaScript was available, most people saw it as a toy and not a website designing tool.

Websites in late-1990s

In the last half of the 90s, commercial websites came into being and the appearance of a website became a serious concern. The designers started focusing more on the appeal and readability. The commercial websites would display animations for serious purposes. Initially, GIF images were the only option, but after Adobe Flash came into being, people were able to use various effects on their sites. Designers started building websites on Flash entirely and on the server side, CGI and PHP dynamic pages were becoming popular. That made the design work more undisciplined because the developers had many tools to use.

Website design in the new century

By the time we were entering the 21st Century, website developers had come up with new ideas. The creation of website pages involved more than technical knowledge – visual design experts already existed. CSS2 came into being in early 1998 and allowed the principle of content and appearance. The page designers had more control over the appearance and placement of elements.

As more and more people with website design skills dived into the industry, they realized that many materials in a single page ad a lot of plain text in unbroken blocks was a huge burden on the readers. They started splitting websites into pages and including tables and menus to allow easier navigation. Landing pages were now more important and played the role of directing the visitors to the other pages. Bright colors and blinking text gave rise to the subdued designs.

The increase of fast processors, high-speed internet connections and monitors that had more pixels opened more opportunities for the website designers. Animations and high-resolution graphics were now popular. Designers started focusing more on sidebars and multi-column layouts to take advantage of the large screens. In that age, the phrase “Web 2.0” was very common and it referred to the website pages with customized and interactive features.

Website design in the 2000s and the growth of mobile responsive websites

In the early 2000s, the designers were using CSS2 and HTML4. The popularity of CSS allowed the designers to separate content from other design elements easily. The website and content developers had more freedom and they could rely on design solely when creating the content. At the time, designers had a better understanding of the colors and the color theories and therefore the whitespace was common with the minimalistic designs.

In addition to the links they attached to text, website creators started linking images and icons too. The resolution and scaling were a better choice when it came to image placement and image pixelation. Websites of that time were more functional and had a better appearance compared to the previous ones. The internet speed had increased and a page would take lesser time to load. With an increase in speed, some trends like dark backgrounds, gradients, and smaller text became general visual elements.

In the mid-2000s, the webpages were more like the modern day webpages. The web developers were integrating interactive media and multimedia content paralleled with social media growth. Color distribution, typography, and icons defined the aesthetic changes, which were prevalent in the web development period. Most social media websites like Myspace and Facebook came into being in the year 2003 and they relied on Flash integration to display the animations.

When creating a website, designers had to think about the navigation and easier readability, the average consumer monitors had a resolution of 1024×768 and would display over 17million colors. With the achievement, YouTube advised content creators to start making videos for both education and entertainment purposes. Content-based video presentations were now real.

Website design in mid 2000s

In the year 2007, after the releasing of the iPhone, a website design revolution came. The impact was not evident at first, but the smartphone changed both the design and access of websites. Steve Job’s declaration that the iPhone would not support Flash had the biggest impact. At that time, Adobe’s software started showing its age but presented numerous problems. Moreover, it was only a proprietary plugin and not a W3C standard. Many other technologies cropped up too.

Still, in the mid-2000s, the importance of search engines rapidly increased and they could not access Flash content. “Search engine optimization”, a phrase that is very common on the World Wide Web, did not exist but website developers were looking for ways to make their websites visible to the search engines. At the same time, some designers were using HTML to create more types of content, a fact that reduced the use of Flash. Today, Flash has gone obsolete.

The JavaScript technique, Ajax, that allows the updating of webpages while still in place allowed responsiveness of websites. Developers started relying on the response of the website users to make minor changes on their websites – there was no need for reloading the entire page anymore. Website applications were now meaningful.

Website designs from 2010 to date

Since the year 2010, mobile devices like smartphones and tablets have grown in popularity and now account for over 80 percent of the devices people use to access the internet. In other words, websites have to work properly in both the large and small screens. For a while, website designers had to create two website versions, one for the mobile devices and the other for desktop computers. That gave them more headaches when it came to the maintenance part and people who received links would find themselves on a website that would not work well on their device. The problem led to the development of responsive website design, which designers saw as the right solution.

Skeuomorphism

Skeuomorphism has led the design concept. Calm color schemes, multi-dimensional scripts, and natural textures became common and the developers would work down to the pixel to ensure that an image would resemble the original. They were using textures, lighting and shadows and minimalism attracted more attention because it allowed processing of more ideas and content from a single website. Today, flat design is the standard. In 2014, Google released a style guide with the aim of returning the realistic design styles.

Responsive websites

With responsive website designs, a single page would appear on most devices in various formats because the browsers used CSS and JavaScript to configure the website for the hardware that is running on. Introduction of CSS3 and HTML5 helped in the effort by introducing another important principle, which is the separation of Document Object Model (DOM) from the website content and its appearance. The ability to handle DOM separately helped developers create webpage designs that can work with any content and personalize the appearance when necessary.

By the year 2018, the users and the mobile browsers were the focal points of web design. Webpages displayed fewer design elements and the defining elements included sounds, polygons, contrast, patterns, and realistic images. Designers also focused on developing websites with multiple interactive layers. To get more traffic, a website should be easier to access and more convenient.

Today, websites are important marketing tools for successful businesses. Actually, a website design along with high-quality content has become crucial in search engine optimization. Minimalism is the norm and some websites are using backgrounds made up of a single large image and 2D images. The website design is revolving around the viewers and designers work hard to make pages accessible and pleasing.

The future of website design

It is hard to say what people should expect in the future. What we can do is to analyze the last twenty years of website design to identify the trends that happened and what caused them. In the near future, you might witness faster and easier forms, more dimensions and animation. GIFs are also likely to occur on the first pages of most websites in addition to the return of menus and minimalism.

The visitors control the elements of a website

Web developers are now working hard to close the gap between the back ends and front ends. Most websites run on JavaScript on servers and the browser with closer interaction between the two ends. The difference between mobile application and a website has blurred and web users can choose to work offline or access the server when an internet connection is available.

We are likely to see new applications or languages that will introduce more possibilities that we thought that they were impossible. If you had asked the person who created the first webpage, how the webpages of 2018 would look like, possibly, you would not have gotten an answer. It would be hard to imagine because the tools to create the possibilities were inexistent.

Categories
Conversions Copywriting CTA Landing Page Web Design Website Website Design

Fix These Common Landing Page Problems & You’ll Make More $$$

Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic

Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!

Before we get into details, here is an overview of what we are going to cover;

  • Sluggish Page Loading Speed
  • Poor Quality Writings
  • Long Lead Generation Template
  • Unattractive Typography
  • Complicated Page Layout
  • Lack Of Mobile Phones Optimization
  • Having Several Call-To-Actions
  • Avoiding The Use Of Images or Using Outdated/poor-quality ones

Let’s now get into the details

Sluggish Page Loading Speed

No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.

Poor Quality Writing

This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.

Long Lead Generation Template

Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.

Unattractive Typography

It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.

Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.

Complicated Page Layout

It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.

Lack Of Mobile Phones Optimization

Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.

Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.

In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.

Having Several Call-To-Actions

When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.

Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.

Not Using Images or Using Outdated/poor-quality ones

Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.

Categories
Conversions Web Design Website Website Design Website Traffic

Why Your Losing Website Visitors

Why People Leave your website and you lose leads

Have you been wondering why you have not been enjoying desirable conversion results from your site, despite the good number of visitors it receives? Do you want to find out why people come and quickly leave your site without paying attention to your call-to-action?

There’s is definitely something you are not doing right and we are here to help you discover it.

Below is a list of some of the top website features that are a huge turn off to internet users.

But before we get into the details, check out this overview of what to expect;

  • Lacking Contact Details
  • Using Generic Photos
  • Unreadable font
  • Invading Live Chats
  • No Message
  • Several Ad Animations
  • Low-quality Design
  • Auto-play Videos/sounds
  • Use Of Sliders

Let’s break them down for you;

Lacking Contact Details

People want to be able to contact you whenever they are compelled you. They want to know you’re readily available and lack of contact information is a way of telling them you aren’t.

Using Generic Photos

People are always thrilled to see something new and they want to associate themselves with hardworking individuals. So if you’re only using stock or generic photos on your site, they easily associate it with laziness and it isn’t appealing.
No one wants to see you explaining your content with photos they have seen elsewhere before. It lacks credibility.

Unreadable font

No serious individual will waste their time trying to figure out what word your faint font is trying to bring out.

Invading Live Chats

They disrupt the smooth message passing process and people would rather switch to a different page for a quick read.

No Message

If you can’t clearly state what services or products you offer, then you won’t find potential customers either.

Several Ad Animations

Animations might be good when used selectively, but some animated ads lack a personal touch, so people would rather avoid them

Low-quality Design

If the design of your site is unattractive and complex, no one will bother to look around, no matter how good your products/services are. Customers are won with what they see.

Use Of Sliders

Choosing to use sliders on your site is one of the difficult considerations you have to make. Yes, they are good, but they consume time and more data bundles. So this might not go well with visitors with little time to spare.

Auto-play Videos/sounds

These ones are annoying and bite into your visitors’ data bundles. They also make concentration difficult. So visitors just end up leaving. If you must include them, at least give them an option to skip.

Categories
Conversions CTA Web Design Website Website Design

16 Tips to Turn Your Website Visitors into Customers

Internet marketing is becoming a science, requiring thoughtful and data-driven decisions. These decisions are geared towards driving more traffic to a website and perhaps even more importantly, to optimize conversion rates. Optimizing your web-page’s conversion rate is a process, a systematic process that tweaks and modifies elements of a webpage in order to lower visitors bounce rate and increase the percent of web visitors to take action. Whether that be signing up for your email marketing list, making a purchase, or filling out a form; the action depends on your website niche.

So, how do you make this magic happen? Science! And here is the science behind it broken down into 16 easy steps.

1. Track website data

You want to take action to improve conversion, but do you know where you stand? Having analytics tools installed will help you track important information about your visitors and the actions they take while on your website. This is key information when strategizing on areas of improvement in functionality on your website.

2. Beef up your site’s security

Turns out lots of people (50%, in fact) scan through to see your site’s security before giving personal information. If you want them to sign up or take any action on your site, ensure that your https is secured.

3. Got speed?

If your website takes more than 3 seconds to load, you’re losing visitors. If your site is photo heavy, this may be one of the reasons it’s slowing down. To solve this, compress your images using CDN (Content Delivery Network). It compresses the size without compromising on image quality.

4. Have an enticing and to the point title

If you don’t snare the visitors’ attention within the first five seconds, chances are they’ll lose interest and move on to your competitor’s websites. We don’t want that. Have a concise and descriptive title that gives them an overview of what you’re talking about but doesn’t give everything away. You want them to keep scrolling!

5. Don’t slack on your CTA

Your CTA (call to action) is the heart of your web-page—it tells the visitor exactly what you want them to do. But people don’t like being told what to do, so you have to be crafty. Don’t be boring. Boring is bad. A good place to start in crafting a good CTA is to understand your niche and use words that appeal to them.

6. Have credible validation to your claims

Visitors want to know that if they purchase from you or sign up for your list, they’ll get good value. If you can verify your offer with a credible third party, you’re easing their worry and ensuring their purchase or action is worth their time.

7. Optimize bite-sized high impact copy

You don’t want to bore people with long sentences, they’ll lose interest. Make it short and sweet with lots of nutrients—the first 14 words are your pitching points. Your visitors want to get straight to the point in as little time as possible, make their decision, and move on. The more you can help them do that quickly, the more likely they’ll like you and want to purchase from you or sign up!

8. Use videos

If you have a YouTube channel, it’s a great idea to embed your videos onto your website. Not only do you source for potential views and subscriptions, but you are increasing your interesting factor that sways your visitors’ decision in your favor. Careful though! You don’t want your video to direct your visitors to another video (likely a competitor’s), so turn off related videos before posting.

9. Show off your impact

Having positive reviews is a great way to show your visitors that you are a safe bet! If your product has worked for others, it’ll likely work for them too.

10. What’s in it for them?

Your visitors already know what they want. But how does your service give them what they want? In your copy, focus on the “why” of their action. Why should they purchase from you? Why should they trust you? Listing key benefits will certainly boost your CRO.

11. Use high impact photos

Free photos are great! But if you randomly select photos that don’t emphasize or support your words, you may be working backward. Select photos that support your talk and appeal to your viewers’ sensitivities.

12. Share valuable content

Give value to receive value! It’s just that simple.

13. Don’t ask for too much information

If you have in-built forms, be careful with length. Too long, and they’ll give up along the way. Be short and concise on the first encounter. Plus, chances are you’ll have plenty of other chances of gathering their data as you build your relationship.

14. Integrate live chat support

Buyers who have live support feel valued. If you can invest in a virtual assistant, do so. It may make a difference between a bounced visitor and a converted visitor.

15. Encourage social media connections

At the very end of your pitch, encourage your visitors to connect with you on other platforms. This should come at the end because you don’t want to distract them before you make your point. Plus, if they do follow you on social media after putting up with your content, you probably have a solid lead there.

16. Mobile friendly optimization

42% of your searchers will use their mobile phones to search for your services. You want their experience to be just as smooth and fast as the PC experience.

See? Science.

These tips have been proven by marketing researchers and now you have the power to make your website as good as the marketing pros!

 

Categories
CMS Web Design Website Website Design

What CMS Should I Use?

What is CMS? (AKA Easy Website Builder)

All websites require a content management system, a CMS. In its primitive years, a website had to be developed from scratch. Designers, developers, and programmers used to come together and write thousands of codes to develop a website. Such exhaustive procedures have become obsolete today. With different kinds of content management systems out there, developing a website has become much simpler, affordable and convenient.

Free Website Builders

Content management systems are essentially free website builders.

The programs are written, the codes are already there and you simply need to use the various sections or features of a content management system to create your own website.

For instance, you don’t need to write codes or know a programming language to upload a piece of content onto a website. You simply use the upload tool in a content management system, attach the file you wish to upload, set the fonts and layouts and your content will be uploaded in a matter of seconds.

From publishing all contents to editing and removing, pulling in plug-ins and creating the interactive features of a website, everything can be done using a content management system or CMS. The free website builders have made developing a website much more affordable, easy and controllable.

One doesn’t need to be a software engineer today to develop a website. But more important than being free website builders, a CMS is a handy tool for website owners. You don’t have to rely on a technical person or a web designer to do everything. A website owner can have the CMS log-in details and manage the entire website and the hosting account.

Types of CMS

There are many types of CMS and quite a few have become brands.

With several free website builders at your discretion, you will certainly want to choose the best. But choosing the best CMS is not that easy a task. You ought to know the options you have and you must be able to distinguish between different CMS solutions.

Here are the most popular CMS solutions that people use today.

  • Straight HTML

  • WordPress (Recommended)

  • Joomla

  • Drupal

  • DotNetNuke

  • Blogger

  • Artisteer.net

Choosing a CMS

Before you get down to choose a CMS, you must know a few basic things. You need to know on what basis you will be comparing one CMS with another.

  • Your CMS should be able to match your needs. You may want to develop a company website, a news site, a blog, a personal website or an entertainment website. You may want to have a hybrid website. You may want e-commerce features on the website. You need a CMS that is best for the type of website you will host.
  • Scalability is an important element. You would certainly want your website to grow and the CMS you choose should be able to allow that kind of scalability. It shouldn’t have a dearth of resources or put up hindrances in your growth story.
  • You need a CMS that has an active support community. The larger, more interactive and supportive the community, the better it is for you.
  • You need a CMS that is simple. Complicated CMS solutions will not be in your best interest and you will waste a lot of time and energy to just understand what is required of you and how the CMS functions.
  • Finally, you should consider the cost of the CMS and see if it fits your budget. Don’t have the price as the sole criterion, however.

Pros & Cons of CMS

All the free website builders or CMS solutions have their share of pros and cons. It is necessary for you to know which CMS offers what and which one is the best solution.

Straight HTML

Straight HTML has a few advantages. There is no elaborate setup process, you can upload your content simply and don’t have to do anything else unless you want to make some changes, there are very few security issues and the CMS is quite invulnerable to threats. There are some limitations as well such as there is no blog or any feature that supports commenting, the layout is quite stiff and cannot be changed easily, it relies on Artisteer for some of its functions, you cannot add or upload any content for any kind of web-based interface, it is not appealing visually and requires additional graphics program as well as HTML editor. Also, you need to be aware of HTML to use this CMS completely.

Joomla

Joomla has a simple interface and is quite easy to set up and install. There are many plug-ins which you can use on the site, the CMS is very easy to operate, it can support heavy traffic and you can build thousands of pages on a website with this CMS. Joomla works well for e-commerce sites and for multimedia contents on websites. There are a few shortcomings of Joomla such as the custom features are not very easy to add and the functionalities cannot be customized. Many plug-ins that are available are outdated and not very necessary.

Drupal

Drupal is a free CMS, it is stable, scalable and you can create hundreds of pages and manage unexpectedly high traffic. The shortcomings of Drupal are that you need to be trained to carry out the setup and there aren’t many plug-ins. There are various versions which overlap one another creating confusion, there is an exhaustive guide which one has to go through to understand the system and use it and there is a small community to offer support which often is not sufficient.
DotNetNuke has very lucid documentation and a very helpful support community, it is also good for developing custom applications, security is not an issue and the contents load up pretty fast. The CMS is however limited to Microsoft Windows Server, the setup process is quite complicated, plug-ins have to be bought or developed and a lot has to be learned to manage the CMS.

Blogger

Blogger is free, it is easy to use and install, it is mobile friendly and you can get some help with search engine optimization. However, Blogger has very limited functionalities, there aren’t many plug-ins that you could use and the endless terms of service will confuse you and bind you in more ways than you can imagine.

Artisteer

Artisteer.net is free and you can have your domain name, the configuration is simple, you can manage more than one website with ease, there are Google Analytics support and some widgets which can provide some additional functionality. The shortcomings of Artisteer.net include lack of plug-ins, very little space and you don’t get all the control you need in your free website builders.

Last but certainly not least, WordPress

WordPress is the world’s most popular CMS and it has a plethora of advantages. It is one of the simplest free website builders right now. It is very easy to install. You can enjoy one-click installs if your host supports such a feature. The community of WordPress is massive and there are developers, entrepreneurs, bloggers, and companies on the network. You will never have any dearth of help when you use WordPress. There are books, classes, courses, blogs, videos and various kinds of endless informational resources which you can use to acquaint yourself with the CMS and to find solutions if you have any problem. If you need to hire a developer, technician or programmer to manage your CMS then there are plenty of professionals with desirable expertise and experience. WordPress has innumerable themes and it is one of the best free website builders when it comes to templates. The WordPress control panel is very easy to operate. There are a few shortcomings of WordPress. A few core functionalities cannot be customized without having substantial technical knowledge. Very large sites are not ideal for WordPress.

Our Recommended CMS

If you have to choose one CMS among the ones mentioned here, then WordPress should be the indisputable choice.

  • WordPress is the world’s largest content management system. It is the most popular, has maximum outreach and name recognition. If you take into consideration the top one million websites that use a content management system or have employed free website builders then a majority of those sites use WordPress. In other words, all other content management systems or free website builders, including all those that are mentioned above, collectively fall short of the market share of WordPress. If popularity and statistics are proof of the credibility, convenience, and efficiency of a CMS then WordPress wins the battle without any need of further debate.
  • WordPress is extremely easy to use. Those who are absolutely clueless about a CMS or what free website builders can do would find it convenient to use WordPress. There are no major hassles and no hiccups at all.
  • You get to control WordPress. You have your own control panel and admin access. You decide what you want to do, when you want to do and how you want to do it, often with simple one-clicks.
  • WordPress supports blogs, plug-ins, and customizations, there are numerous templates to choose from and it is supported by every web host in the world.

Conclusion: What CMS Should I Use?

Among all free website builders, WordPress has clearly emerged as the best and the most popular choice over the last five years.

The collective preference of millions of bloggers, developers, businesses and even news organizations and e-commerce sites cannot be wrong and WordPress has consistently evolved to ensure scalability is not a problem.

If you want the simplest and the most useful of free website builders then you can unquestionably and unworriedly opt for WordPress. You will enjoy simplicity but also have state of the art features, have convenience yet have unmatched efficiency.

Categories
Hosting Website

Helpful List of the Different Types of Web Hosting

A List of Different Types Of Website Hosting Options Available

There are several types of web hosting. The differences are primarily based on the infrastructure that is used and the manner in which each web hosting account of all clients is managed by the host. There are primarily six types of web hosting – free, shared, dedicated, collocated, VPS and reseller. There are other types of web hosting such as cloud hosting and e-commerce hosting but they are a different classification. Cloud and e-commerce hosting can be free, shared, dedicated, collocated, VPS or reseller hosting accounts.

Free Web Hosting

Free web hosting is what WordPress.com and Google Blogger offers. You don’t have to pay anything to host a site. In some cases, you can buy a domain name and in some cases, you don’t even have to do that. You can go with a sub-domain from the site itself and host a few pages. Free web hosting is very convenient and certainly beneficial because there are no costs involved but it is not good for a company or for any website that has professional and commercial objectives. A fun website or a personal blog without any commercial interest can be set up with free web hosting. In free web hosting, there is very little space allotted to each website, the connections are slow and the websites can be down if something goes wrong with the host server, which would be beyond your control. Also, the company offering you free web hosting services is not accountable or answerable to you.

Shared Web Hosting

Shared web hosting is an arrangement where the same infrastructure is used for multiple clients. For instance, to host a website, you would need a database server, name server, disk space, bandwidth and you need to have a team of technicians or at least one admin taking care of the site at all times. In shared web hosting, one server is used for multiple clients. The same disk space would be split for multiple clients. One technician will look after several hosting accounts and the predefined bandwidth will be used by many websites at the same time. Shared web hosting is affordable or reasonable but it is not ideal for high profile sites or a website that draws a lot of traffic. Shared web hosting usually leads to slow operation of a website due to the crunch of infrastructural resources and space which is because many websites are hosted on the same systems.

Dedicated Web Hosting

Dedicated web hosting is the opposite of shared web hosting. Your website will be hosted exclusively. There will be exclusive servers, disk space, bandwidth, and an exclusive technician or team of technicians. Dedicated web hosting is more expensive than shared web hosting but there are many advantages. It is more secure than shared web hosting. This is partly because one website is hosted exclusively which isolates it from all other websites which could be affected by viruses or malware and that could affect the website in a shared environment. The other reason for enhanced security is that you can demand special security protocols or systems in a dedicated environment, something you cannot do in a shared environment because not everyone wants it or would want to pay for it. Sensitive sites or websites that draw a lot of traffic, have to be live at all times and has a brand value should always have dedicated web hosting.

Collocated Web Hosting

This is a unique type of hosting wherein you hire a web host but you procure the server and have it placed in the facility of the web host. This allows you to own the server and make all the changes that you want. The web host will still be accountable for associated services and actual hosting of the site but you would own the primary infrastructure needed for hosting a website.

VPS Web Hosting

VPS is an acronym for a virtual private server. This is neither shared hosting nor collocated hosting. In VPS web hosting, you have a dedicated server but located offsite. You don’t get to own the server but it is dedicated to your needs and whatever software you want. This server will not be used for any other website and shall be completely dedicated to your website.

Reseller Web Hosting

This is not a technically different kind of hosting from the five aforementioned types of web hosting. Reseller web hosting is simply an opportunity for webmasters or small to medium companies to have the infrastructure of a major web host and be licensed to sell web hosting plans of their own using the larger infrastructure. It is similar to how normal retailers are given the reselling rights of various products by larger companies and manufacturers. Reseller web hosting can be shared, dedicated, collocated or VPS. It cannot be free as that is not saleable.

Categories
Hosting Website

Invest In The Best Hosting For Your Website

Why Good Hosting Is Important for Your Company Website

Once you have decided to create a site for your business, you choose a domain name and select the most ideal web hosting company to help you through. Some individuals overlooked the importance of good hosting to their companies that is why choosing a reputable company is being taken for granted.

You become overly confident that even though you failed to choose the best company you can still manage to keep going. This is not actually true at all times. Sticking to the wrong web hosting company entails many negative effects that will pose pessimistic impacts without you knowing. When the time you realized this, it is already too late.

The Negative Effects of Making the Wrong Web Hosting Choice

A company or business owners, most individuals are probably more concerned about maximizing profits. Your choice for a hosting company, therefore, matters so if you are thinking that making the wrong choice will not cause a negative impact to the consistent flow of cash or profit, well think again. To make you see things clearly, the worst things that can happen when you stick with the wrong hosting choice are outlined below:

Negative Impacts on SEO Ranking

One of your online goals is to get a high ranking on search results so that customers can access and locate you easily. If your website seems it does not exist and this goes down dramatically when search giants are attempting to visit, your ranking will surely be affected adversely. Aside from the worst downtime, slow websites can also hurt rankings and many SEO experts can attest to this.

Malware and Security Attacks

There is no really perfect solution in maintaining and keeping your site ultimately secured. However, a trusted web hosting company will back your data up to remote servers making it easy for you to retrieve data when your site is hacked. An ideal company can also give you assistance and technical support, security and maintenance round the clock. Seeing these aspects will make you realize the possibilities of contrasting effects that may occur when you choose the wrong hosting company.

Revenue Loss

In case your website goes down, potential clients and customers can no longer view and learn about your services, products, and blog posts. The worst effects can happen when you try to host an online store. You will surely lose out potential income or sales. Your losses might not be that big however these are still considered as revenue losses

Tips in Choosing the Most Ideal Web Hosting Company

In order to save yourself from all the negative effects of making the wrong choice, you need to be very careful and mindful when it comes to the process of selecting a hosting company. If you are still stuck in a web hosting company that does not offer significant results, it is about time to shift. There might be a long list of web hosting service providers but Host Gator is an excellent choice. Many have undertaken the following helpful steps and are lucky to end up with this reliable and functional web hosting:

Pricing Packages

Choose a company that offers pricing packages that match your needs and level of expertise. An ideal company must be capable of providing you with easy tools needed to set up and organize your site. These tools are essential in terms of delivering messages across the internet. You need to choose at least five prospects. Having multiple choices is not really bad however, you need to make thorough analysis and comparison and start to maximize your options.

You need to take down the features and benefits of every web host and choose the one that you are confident with. This can take some time but the effort is all worth it for the reasons that you are provided with the learning that can help you complete the tasks.

Technical Support

It is highly beneficial to choose a company that offers round the clock technical support. In case you and your web hosting service provider live in opposite worlds, see to it that you can still access technical support anytime you will need this.

Refund Policy

It is imperative to know the service level and refund guarantee. See to it that in case you are not satisfied, you can still get the money that you have paid for back or at least the portion of your fees that remains unused. There are some companies that are really not seriously concerned with this one. When you pay these companies, assume that the money will all be gone. It is therefore essential to choose a web hosting company offering refund policy or money back guarantee in case you are not satisfied with the service.

Unlimited Bandwidth

Do not get easily carried away by companies giving you the promise of unlimited bandwidth. Proper planning comes to play. However, before looking for a host, make sure to determine the amount of bandwidth and space you actually need. This makes the decision process easier. However, do not be lured about unlimited bandwidth because when you buy this, you actually get less.

Server Stability

Research a company and see if this involves a third party site. You also must determine how the company rates. There are three vital areas that need to be looked upon to as far as rates are concerned. These include downtime percentage which seems to be the most critical. Even if the needs for web hosting are not solely for the business purpose, excessive downtime will surely make it hard for you as well as for people who are trying to access and view your site. The acceptable downtime must be 40 minutes and every month and this is equal to about .1% of downtime. Anything above 1 to 2% signifies that something is really going on with your company. Whether it is external issues such as common hacking attempts or internal business issues, server stability should encourage and trigger you to move on.

Customer Service

This is also an important aspect to look upon to if you are aspiring for good hosting. You need to make extensive research regarding this matter and by doing so, you can easily figure out which company is capable of handling customer service or issues well. Taking, for instance, the case of scheduled server maintenance, this should be announced to customers always however, there are some companies fail to alert customers and this can really affect their online businesses.
Understanding the technical support availability is important knowing that this is the area where cutting cost is easier. If you are certain that you will need technical support during late hours, then you need to choose a company that offers customer’s service matching your unique needs.

Application

You can never tell when you might need this so as much as possible, research the quality and availability of server applications. Though you do not really intend to utilize the applications today, making them available for future use is extremely important.

If you are tired of sticking to a hosting company that does not work, then it is better to make a change and commit with the one that you are confident to work with. In situations like this, only one name can save you from the catastrophe and this is none other than Host Gator. There have been lots of changes in the business environment and competition can really be tough. Having a good hosting such as Host Gator is therefore important in order for your company or business to get on top of the competition.
If you have a business, you probably open about establishing a website just like other business individuals do but good hosting is important in keeping and maintaining this. Website and good hosting are an essential part of doing business and it is true that companies regardless of size and type can never survive a highly competitive environment without an effective website and excellent web hosting.

You do not need to be hesitant about hiring the service of the best web hosting company. In fact, you can take full advantage of these services for the benefit of your own company. The best web hosting company has all the means and capacities of providing services and web space. You can even avail for additional services in enhancing your company.
Another important thing is that good hosting is also important for Search Engine Optimization. If you have enough of the slowness and unreliability of your side, never be afraid to take the move. Shifting to another company is a beneficial and pragmatic option and this is perhaps the right thing to do. No need to spend lots of time to a hosting company that cannot really make your company grow and succeed.

Avail the good hosting offered by the best service provider and reap the surprising benefits linked with this shift or move. These obvious benefits include easy setup and migration, an organized and snappier site, better support, no downtime and great understanding linked to web hosting.

Your bad experiences with your previous hosting company can be valid reasons why you make a shift and go with a hosting company such as Host Gator that can give help and support that your company needs. You are advised to be more careful this time so that there will no longer be the chances of looking for another web hosting company again.

Categories
Domain Website

Easy Tips On How To Choose a Domain Name

How To Choose Domain Name for Your New Website

How to choose a domain name doesn’t have to be hard. If you know what you want and know how to look for it then there is a methodological approach to how to choose a domain name. Many companies are inflexible with their stand that the domain name has to be the name of the company or the brand. That works in many cases and doesn’t work in many cases. Some companies are absolutely clueless what domain name they should go for. They are not even certain of the significance of a domain name. It is all these factors that you must bear in mind when you go about the methods of how to choose a domain name.

Think Of 5 Most Relevant Keywords

Having a website is not sufficient today. The website needs to be optimized, the contents should be relevant and should target keywords to be ranked high on search engine result pages and eventually your target audience must be able to find you for the most relevant keywords. If you are a marketing company then you need to figure out five most relevant keywords that best define your business and then play with those keywords to come up with a domain name. If you are in real estate or mortgage then you need to target keywords such as finance, interest rate, mortgage and home equity among others.

A Domain Name Should Be Unique

No matter what you sell or make, what your marketing strategies are and what kind of website you want, your domain name should be unique. Imagine Flickr, Tumblr, Twitter, Instagram or Pinterest among others. These domain names are truly unique. The moment you hear such a unique domain name, you remember it. That’s your target, to have your audience remember your domain name.

Always Go For Dot-Com Domains

You may be convinced by some that alternative domains, such as dot-biz, dot-net or dot-us, would be good enough but there is absolutely no replacement of the dot-com phenomenon. People, till now, are still acquainted with adding a dot-com to any domain name by default. This will take a long time to change and till then you must look for domain names that are available in dot-com.

Domain Names Should Be Easy To Type

Why do you come across phone numbers displayed on mobile vans and hoardings with a word depicting the numbers after 1800? This is simply because when you dial that number it is easier to dial when you know a word instead of a number. Also, people can remember words or a word more conveniently. If you make typing your domain name easier, then people will find it convenient and will get to your site more often.

Domain Name Should Be Easy To Remember

Unique domain names, easy to type domain names and those that instantly create a connection with the target audience would be easy to remember. If every time a prospective customer has to look for your domain name or forget it and ask for help from others then your domain name is simply not good enough and you will lose a lot of potential clients in the process.

Short Domain Names Are Better, Barring Exceptions

A short domain name is easier to remember, it is easier to type and easier to mention to someone. You should go for a short domain unless you have a compulsion to opt for a long one. It is not so that long domain names don’t work at all. But if a domain name is long then it must be easy to read, remember and type.

A Domain Name Must Offer A Sneak Peek

A domain name must offer a sneak peek into the kind of website it is. Today, people are unlikely to spend time visiting your website unless they get an idea beforehand of what they are about to explore. AutoTrader or WebMD are some domains that are bang on while Zillow & Monster don’t offer any idea of what they are or what they have to put forth.

Avoid Copyright Infringement

Copyright infringement pertaining to domains doesn’t happen too often but there is a faint possibility of someone having registered the domain or might have copyrighted it. You can check this on copyright.gov.

Avoid Special Characters

Keep things simple. No hyphens or any fancy special character. Remember how the typing of your domain name has to remain simple?

Domain Name Is The Gateway To Your Brand

You should choose a domain name that enhances your brand value. A domain name that is lame will not present a very desirable brand image. For instance, shoesnandboots.com or mortgageforyourhome.com is not a very desirable domain name if you wish to present your company as a brand. These domains may be good for optimization but not otherwise. Domain names like lendingtree.com or bankrate.com are brands. Interestingly, these domains are also great for optimization and can be easily remembered.

Act Fast

Domain names can be purchased very fast and easily because most of the time they are so inexpensive. So if you think of a good domain name purchase it as soon as possible! Thankfully to service providers like GoDaddy if the domain you want is not available they will suggest a different one which sometimes can be better than your original idea.

Categories
Blogging CMS Web Design Website Website Design

Whats The Difference Between WordPress.org & WordPress.com?

WordPress.org vs. WordPress.com

WordPress is the world’s most popular content management system and blogging tool.

Millions of websites are already hosted using WordPress and there are many millions more that are about to be hosted now and in the near future.

The fact that WordPress is an open source software makes it all the more interesting because there can be infinite amendments and upgrades as time goes on, unlike closed systems that are not available for adventurous and ambitious developers to suggest or make changes to the software.

Now, there are two types of WordPress sites that you can host.

One is WordPress.com. When you put up your sites on WordPress.com, it is a free hosting account and you don’t need the hosting infrastructure. Your website will be hosted on WordPress servers.

The other one is WordPress.org. When you host on this domain, it has to be self-hosted, which implies that you need to have the hosting servers or you need to hire a web host to put up your website.

Differences in Wordpress.org vs. WordPress.com

If you have been wondering whether you should go with WordPress.org or WordPress.com, then you can really get some help from this list of differences. After all, you need to compare the pros and cons and only then can you make up your mind. Take a look at WordPress.org vs. WordPress.com and make an informed decision.

First

With WordPress.org you would get support for all kinds of themes. You can come up with unique themes, customize existing themes and can also modify the themes as you go ahead using them for your website.

In effect, you have full theme support.

With WordPress.com, you get limited theme support.

There are some free themes that you can use but you cannot customize them and there are very few you can actually choose from considering their quality even when there are quite many at your disposal. However, there are paid upgrades that you can opt for on WordPress.com to expand your theme options and support.

Second

You get all the plug-ins on WordPress.org.

You can use the free plug-ins, paid ones and customized ones that you may develop on your own. You actually get to explore WordPress with all its potential as a state of the art content management system.

With WordPress.com, there is no plug-in support.

You cannot use any paid or customized plug-ins. There are some built-in plug-ins and you have to be confined to that. However, here again, you have upgrades available which you can pay for and get more plug-ins and support for the same.

Third

WordPress.org will cost you money.

You have to pay for the domain and you need to pay the monthly charges to your web host. If you are hosting a website that is expecting a lot of traffic then you need a lot of bandwidth, disk space and the web host must offer you a horde of round the clock support services. This cost can be anywhere from a few scores to hundreds of dollars.

WordPress.com is absolutely free.

You get 3GB space for storage and you can have your own site. However, if you need an exclusive or customized domain and not a sub-domain then you need to pay and if you need any more storage space or additional services then too you have to pay.

The limitation with WordPress.com, although it is free, is that you cannot host a website that would be very busy. If you want to do that then you will end up paying hundreds of dollars anyway which is what you would have paid to your web host for a state of the art high traffic site on WordPress.org.

Fourth

You control all the monetization on WordPress.org, a luxury you don’t have on WordPress.com.

On WordPress.org You can customize the ads, choose what is going to go on your site and make all the decisions pertaining to money matters.

On WordPress.com, you cannot sell ads or put up ads unless you have more than 25,000 page views every month.

WordPress.org sites would need to be maintained and any cost will have to be taken care of by the website owner. With WordPress.com, one doesn’t need to bother about maintenance. The platform will update and upgrade itself, troubleshot and maintain itself as and when needed.

A WordPress.org site is an independent site and will not benefit from the network of WordPress or the traffic that the network draws by the virtue of its popularity.

With WordPress.com, you can get a share of the traffic or at least be noticeable in the network and that just might work to one’s advantage. Other site optimization requirements still apply to both platforms.

Conclusion

Weigh your priorities and see what you need and what you can do without. Following such an objective and comprehensive analysis, zero in on your choice.