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Graphic Design Local Marketing Marketing UX Web Design Website Website Design

How User Experience (UX) Design Affects Your Plumbing + HVAC Sales

As a plumbing + HVAC contractor, your customers must always feel that you appreciate them.

Having a responsive plumbing + HVAC website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more about your services.

User experience is a common buzzword in online marketing right now. But what exactly does it mean and how can it benefit your plumbing + HVAC business?

The Meaning of User Experience Design

User experience generally refers to how a person feels when they visit your plumbing + HVAC website.

Companies spend a lot of money and time researching and creating etheric designs for their websites because it is no longer a secret that designs have an impact on sales.

It is a time you also understand that the ultimate success of your plumbing + HVAC website depends on feelings that potential users experience whenever they chek-in.

Why is UX Design Crucial for Plumbing + HVAC?

UX design is essential for plumbing + HVAC websites because it generates positive experiences for visitors and makes them want to know more about the value they can get from your plumbing + HVAC products or services.

Suppose a worried business or homeowner bumps into your plumbing + HVAC website in search of storm damage repair services. Upon landing on your homepage, they find a site that is hastily designed by an amateur (probably the contractor’s cousin) with a poor content plan and full of grammar or spelling errors. As a result, they can barely find sufficient information about storm-damage repairs services on your page. What do you think they will do?

You are right, the swelling sense of disgust and frustration will make them bounce off from your business and find the next most-promising plumbing + HVAC solution provider.

On the flip side, these are the aspects that will give visiting clients pleasant user experiences and earn your plumbing + HVAC company business

  • Pleasant images that showcase your contractor experience
  • A menu that is easy to navigate and identify the required services
  • High-quality content that spots common homeowner problems
  • Visible call to action buttons, including contact information and phone numbers

If your plumbing + HVAC website instantly connects the users with services they require, conversions will rise, and sales will rocket as well. That’s the trick of it.

What Makes a Positive User Experience? 

There is no right answer to this question. The truth is that every user has their unique preferences when it comes to user experiences.

The big question is, how do you ensure users have a great experience with your plumbing + HVAC website?

First, you need to identify what your user needs are. Clients fall into different classes. Some want emergency services from you, while others just want to get information for their upcoming projects.

Secondly, create an environment that connects users with information or services they need most. This is one area that most plumbing + HVAC contractors fail, causing them to lose sales and have high website bounce rates.

Finally, ensure your alternative resource or service pages offer exact information that your targeted users crave for. Most importantly, have a responsive website than all other competing plumbing + HVAC contractor in the neighborhood. Make your business stand out!

BlackStorm Plumbing + HVAC Marketing is always here to ensure your clients get excellent user experience with minimal strain locating relevant information.

Final Thoughts 

Your current plumbing + HVAC website may not be offering a pleasant user experience your business deserves. With proper professional consultation, your plumbing + HVAC website user experience could be enhanced over time, and the results of such interventions will reflect in the increased volumes of sales your business will make through the website.

BlackStorm Plumbing + HVAC Marketing team is always here to give your business a big win!

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Graphic Design Local Marketing Marketing Web Design Website Website Design

5 Reasons Why to Hire a Professional Web Design Agency to Build Your Plumbing + HVAC Website

Are you stuck between hiring a professional web design agency to build your plumbing + HVAC website and doing it by yourself?

If so, this article intends to give you numerous reasons why hiring a professional web designer for your plumbing + HVAC website is worth your money.

According to the US Small Business Administration, more than 97% of business owners that try to build websites on their own fail at the job and never launch a site at all.

In today’s plumbing + HVAC market, your website could be the only place that customers can get to interact with your business intimately. Therefore, without a responsive and professional website, your plumbing + HVAC company stands to lose out on interacting with tones of potential clients surfing through the web. You should focus on making a plumbing + HVAC website that appeals to your prospects as much as possible.

But before you decide to go the DIY (do-it-yourself) route, consider the following top 6 reasons why hiring a professional web design agency can do the trick much better.

1. Hiring a Web Design Agency Will Give You a Professional and High-quality Plumbing + HVAC Website

This is one of the main reasons to hire a professional web design agency.

Sure, there are countless free plumbing + HVAC site templates out there. But they are too basic, to mention the least. You can’t expect to come up with a unique, best-converting plumbing + HVAC website with these DIY cookie-cutter tools, can you?

So why make your plumbing + HVAC business lose out on potential clients to competition because they have a high-quality site than yours?

Truth be told, having an unprofessional plumbing + HVAC website outlook is worse than having a site at all. A professionally designed plumbing + HVAC website will show potential customers your identity, core values, and how you run your business.

A reputable plumbing + HVAC web design agency will create for you an attractive, dynamic, and custom site- that will offer a unique user experience to your clients.

Considering that your site is the lifeblood of your plumbing + HVAC business, you should hire a professional web design agency to build a functional, responsive, and appealing website and help you stand out from the crowd.

2. Hiring a Plumbing + HVAC Web Design Agency Saves Time and Money

As a plumbing + HVAC contractor, your primary concern should be to run your business and not to design your plumbing + HVAC website. The plumbing + HVAC website will definitely bring customers near to you, but you cannot concentrate on building your site while neglecting the running of your business.

To avoid such conflicting issues, you should hire a reputable Plumbing + HVAC website design agency that will get your plumbing + HVAC site running without any hassle.

A plumbing + HVAC web design agency works typically in a fixed-bid estimate. This means that the selected bidder will do everything possible to build your site as fast as possible and at minimized costs. But the bidder takes longer than planned to design the project then the agency stands to lose credits.

If you factor in all the effort and time involved when creating a site on your own, you will found out that hiring a professional plumbing + HVAC web design agency will be worth the time and money!

3. Hiring a Web Design Agency Will Give Your Plumbing + HVAC Business a Competitive Advantage

By hiring a professional web designer instead of designing the plumbing + HVAC website yourself, you give your plumbing + HVAC business the much-needed competitive advantage in the form of a properly functioning and professional website.

The sad truth is that most plumbing + HVAC contractors try to build sites on their own to save money. The challenge, though, is that they lack experience in this area, and it reflects on their final site.

Your professionally created plumbing + HVAC website will surpass what your rivals have on the Internet. That will assist you to stay ahead of the competition in the plumbing + HVAC industry.

4. Hiring a Professional Web Design Agency Will Give You a Mobile- Compatible Plumbing + HVAC Website

Building a responsive, mobile-compatible site is no easy feat. If in doubt, try to do it on your own or hire an amateur!

With the rising number of web users using iPads and smartphones to access the internet, you need to make sure that your plumbing + HVAC website is compatible with modern mobile technologies.

If your plumbing + HVAC website is not mobile-friendly, then your prospects will “bounce off” never to return to your site.

According to Google, more than 60% of clients will not come back to your mobile site if they face challenges of accessing or navigating through it, and 40% of them will go to your rivals.

That means you will be losing sales to your competitors. Fortunately, hiring a professional web design agency will help to build your site using responsive design technology, thus making it easier to load on mobile devices.

Faster load times on mobile devices translate to more money for your plumbing + HVAC business in the long-run.

5. Hiring a Professional Web Design Agency Will Enhance Your Plumbing + HVAC Website User Experience

When it comes to plumbing + HVAC website design, knowing where to place addresses, contact forms, calls-to-action, and navigation bars is a necessary procedure. The purpose of a plumbing + HVAC website is to attract prospects to delve deeper and know how your business can help them solve their problems.

These are some of the issues that web design agencies deal with daily. They understand what makes your site user experience pleasant and what puts clients off. They later use that information to create a plumbing + HVAC website that will attract more attention from your potential clients.

So What Should You Do Next?

The post above outlines the significant benefits of hiring a professional web design agency overdoing it on your own that every plumbing + HVAC contractor needs to know. Hiring a reputable web design agency is the best thing you can do to your plumbing + HVAC website. Without a functional website, no client will trust the legitimacy and credibility of your plumbing + HVAC business

Are you interested in hiring a web design agency for your plumbing + HVAC business? If so, don’t hesitate to contact us for a free quote today!

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Landing Page Marketing Web Design Website Website Design Website Design

Is a Landing Page Crucial For Your Plumbing + HVAC Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Plumbing + HVAC Landing Page(s)

Are you paying for ads and searching for the best way of converting your plumbing + HVAC leads to clients?

Do you want to increase your plumbing + HVAC leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your plumbing + HVAC business generate leads and drive conversions.

As a plumbing + HVAC contractor, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire plumbing + HVAC website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a plumbing + HVAC service Landing Page?

In plumbing + HVAC marketing, a landing page is any web page that is mainly designed for an advertising campaign. Plumbing + HVAC landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your plumbing + HVAC advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your plumbing + HVAC PPC advertising campaign.

Why Should Your Plumbing + HVAC Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Plumbing + HVAC leads.

If you are conducting a digital advertising campaign for your plumbing + HVAC company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your plumbing + HVAC website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your plumbing + HVAC website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Plumbing + HVAC Repair Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other plumbing + HVAC homepage, where a plumbing + HVAC repair is not discussed. What would he do? He will immediately leave the page.

So, if your plumbing + HVAC business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful plumbing + HVAC advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your plumbing + HVAC website.

A Well-Designed Landing page boosts your Plumbing + HVAC SEO Efforts

Google quickly indexes well-designed plumbing + HVAC landing page. Also, Google shows them for the relevant keywords for your plumbing + HVAC company. Having unique landing pages for various plumbing + HVAC products or services improves your online visibility with high-quality content.

This helps to position your plumbing & HVAC website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized plumbing + HVAC landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your plumbing + HVAC company in the long term.

Plumbing + HVAC SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your plumbing + HVAC business.

How Do You Get Most Leads/Clients Out Of Your Plumbing + HVAC Landing Page

Conversion Focused Design

If you want your plumbing + HVAC landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your plumbing + HVAC company has to offer or call-to-action button. If your plumbing + HVAC website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your plumbing + HVAC advertising campaigns. Whether you are encouraging prospects to sign up for free plumbing + HVAC estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your plumbing + HVAC advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Plumbing + HVAC advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective plumbing + HVAC advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your plumbing + HVAC company.

If you are advertising your plumbing + HVAC business online in Google Ads or other PPC platforms, then having a well-designed plumbing + HVAC web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Plumbing + HVAC PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your plumbing + HVAC company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and plumbing + HVAC sales. Pairing a well-designed landing page with any of your plumbing + HVAC PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Plumbing + HVAC marketing is willing to help your business to develop deeper customer relationships and make your plumbing + HVAC business to grow.

If you want to learn more about our plumbing + HVAC PPC services, kindly schedule a free strategy session with us today.

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Web Design Website Website Design Website Maintenance

Why Is Website Maintenance Important For Your Plumbing + HVAC Business?

Keep Your Plumbing + HVAC Website Up to Date-Don’t Lose Potential Plumbing + HVAC Clients to Your Competition For no Reason!

Just like the other tools of the trade, your plumbing + HVAC website needs to be maintained to achieve its lead generation objectives. Your plumbing + HVAC website is the digital face of your company. It is the first thing that your prospects/clients encounter when they are searching for plumbing + HVAC services online. Upon landing on your site, the prospects will take only a few seconds to decide whether or not they will hire or call you for plumbing + HVAC services.

Before we dive into our post, lets us first know what website maintenance is and how it can help your plumbing + HVAC business.

What is Plumbing + HVAC Website Maintenance?

Website maintenance refers to the process of keeping your plumbing + HVAC site updated and free from errors. It is generally a process of checking your site regularly to update, make it client-friendly and safeguarded from harm. Website maintenance services make sure that your prospects have a seamless browsing experience whenever they land on your web page online.

Routine website maintenance is vital for your plumbing + HVAC business growth. After all, if prospects cannot find value on your site or access your service offerings, you will lose leads, and the entire process of creating a plumbing + HVAC website becomes pointless.

Hacking is the first security challenge that most plumbing + HVAC websites are bound to encounter. Your plumbing + HVAC website will have many visitors. Some will be your clients, while others want to snatch your back-end details illegally. While countless reasons could make your site to be hacked, such as mining Bitcoin, Blackhat SEO campaigns, and downloads. Hackers mostly target outdated, plumbing + HVAC websites.

Why Does a Plumbing + HVAC Contractor Require Website Maintenance Services?

Customer Interest

A well-maintained plumbing + HVAC website attracts new prospects and maintains the engagement levels of existing clients. Your website should be client-oriented, and thus it should be maintained regularly to ensure that customers are getting a great experience. Periodically check that the contact forms works, services, or products are correct and current.

Well-maintained Plumbing + HVAC Websites Rank High in Search Engines

Routine website maintenance is vital to improving your search engine rankings. Plumbing + HVAC websites with outdated content have lower search engine rankings. Google first checks whether your HTTP header is modified to know whether your site is worth crawling. Failing to alter your site regularly could make your site to be pushed below your competitors and could cost your business over time.

Website Maintenance Improves online security of your plumbing + HVAC business

Hackers like to target plumbing + HVAC websites that are not updated regularly to steal crucial back-end information. They first look for “view page source” and get important information about the CMS version your business is currently using.

If you think that your plumbing + HVAC website is too small to be hacked, think again! Contrary to popular belief, hackers prefer small plumbing + HVAC websites because they are very resourceful.

Website maintenance helps Your Plumbing + HVAC Business to Keep in Touch With the New Technology

By maintaining your site routinely, you will stay abreast of the latest advanced technology that you can use to improve your site’s functionality.

Plumbing + HVAC Website Maintenance services help to maintain Your Brand’s Image

Your plumbing + HVAC website is an online representation of your brand’s reputation. Poorly-maintained plumbing + HVAC website with lots of dead pages, errors, broken links, and old posts projects a sloppy brand image and can cause your business to lose leads over time. Routine website maintenance examines the look and design of your plumbing + HVAC website to match it with your brand’s image.

Plumbing + HVAC Website Maintenance: Just Do it!

Have we given enough information on why we believe that website maintenance services are critical for your plumbing + HVAC business? When you are working with Blackstorm Plumbing + HVAC Marketing, website maintenance is not just another marketing tactic! Investing in a plumbing + HVAC website is like purchasing a brand new car- you get most out of it if you are following up with proper routine maintenance. Routine maintenance will keep your plumbing + HVAC website operating at optimum performance, remove or reduce any security threats, and ensure that your prospects find all the crucial information they require.

When you use your marketing dollars to maintain your website, you minimize the risk of wasting your money to fix problems that could have been prevented. When you invest in regular plumbing + HVAC website maintenance, you will provide your prospects/clients with the best possible experience and a secure environment for transactions. Your plumbing + HVAC website will ultimately reject (Malware, hackers, bots) and embrace what you want-more booked jobs, leads, and high search rankings.

Let Us Help You Out!

Most plumbing + HVAC contractors understand the importance of having a website, but they mostly build a site, launch it and leave it, ignoring website maintenance completely. If your plumbing + HVAC website is not well-maintained, then you are likely losing potential clients and leads, and that is going to affect your bottom line in the long run. Creating a user-friendly, visually-appealing is one step of letting prospects know that your business exists. Still, routine maintenance is crucial if you want your plumbing + HVAC sales and visibility to grow. At Blackstorm Plumbing + HVAC Marketing, our professionals will make sure that you get a high-quality plumbing + HVAC website and follow up with an affordable routine maintenance plan to make sure that your prospects/clients enjoy a seamless browsing experience.

Contact us to schedule a free strategy session today!

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Branding Content Marketing Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO SEO Web Design Website Website Design

10 Features to Look Out For in a Great Plumbing + HVAC Website

 

Is Your Plumbing + HVAC Website In Need for Repairs?

Here are the top 10 Qualities of a Great Plumbing + HVAC Website You Need to Know!

Is your plumbing + HVAC website due for an update?

If your website is not generating desired results, this post will discuss the top qualities that will make your site get more plumbing + HVAC leads and outrank the competition.

Truth be told.

As a plumbing + HVAC contractor, you require the best and useful tools to complete any task at hand. For instance, you cannot use a broken wrench to do plumbing + HVAC repairs. Similarly, you cannot use a poorly-designed site for marketing your plumbing + HVAC services.

That said, focusing on improving the plumbing + HVAC website and making it appealing to prospects is essential.

Here are the top 10 features that will help your plumbing + HVAC site convert more prospects into leads.

Without further ado, let’s get started!

Feature 1) Testimonials on Every Page

In our modern digital world, many clients rely on the reviews of others to make a purchasing decision.

According to a recent survey by Bright Local, more than 80% of plumbing + HVAC clients rely on personal recommendations and online reviews.

Reviews from a customer or client feel more genuine than a sales copy found on your plumbing + HVAC website.

Therefore, you need to include such testimonials on each web page to remain competitive in the plumbing + HVAC market.

Feature 2) Simple & Attractive Design

Your plumbing + HVAC website usually is the first point of contact between your business and potential clients.

If prospects make their way to your site, they expect to find web pages that are appropriately designed and full of engaging, informative content

Thus, your plumbing + HVAC website design should be catchy enough to draw their attention closer and not flashy to make them leave your site after a few seconds.

Feature 3) Clear Calls-To-Actions (CTA)

Modern web surfers have a shorter concentration span; therefore, don’t make your clients dig deeper, trying to find ways of contacting your business. Your prospects should know at a glance what your site entails by just visiting your homepage.

Ideally, your call-to-action buttons should be located on each page- with various points of contact- like emails, simple-to-fill contact forms, and phone numbers. If you have a physical presence, then you can include Google Maps as a bonus.

Feature 4) Well Designed & Functional

Your site portrays the face of your brand and, ultimately, your plumbing + HVAC business. So, your plumbing + HVAC website needs to be polished, professional, and visually-appealing. Allow uncluttered layouts with high-quality images, white space, and pass your message effectively.

Equally crucial, the plumbing + HVAC site must work faster and adequately as expected. Slow, broken, and poorly designed areas will make your prospects embarrassed and thus encourage them to click off your site.

Feature 5) Performance

One of the essential performance metrics for any plumbing + HVAC website is page speed. The longer your site takes to load, the more your prospects will leave your site to look for other local plumbing + HVAC contractors.

Page speed also determines how high your page with rank with Facebook and Google; these engines will penalize your page for loading slowly by placing your business below your competition.

Feature 6) Optimized for Mobile

It is not a secret today that your plumbing + HVAC website must work well on every mobile device to attain high organic search rankings in Google.

With the growing number of tablets and mobile phones produced every day, optimizing your site for mobile will improve your SEO rankings and user experience of your visitors.

Look at your plumbing + HVAC site on your phone, is it simple to navigate and read through? Does it load faster? If not, that shows that users are clicking off your site before they convert.

Feature 7) Request for an Estimate Form on each page

This is a similar concept to putting testimonials on each page.

The more your prospects, see something, the higher the chances of taking action. We recommend that you include a small contact form on every page of your plumbing + HVAC website.

It works out great because you never know when a prospect is ready to contact your business.

Feature 8) Fresh, High-quality Content

Your Plumbing + HVAC website must always have accurate, exciting, and well-crafted content. Use a language that will resonate with your potential audience- avoid technical jargon, acronyms, and corporate speak.

Web-users today have shorter attention capacity:  thus, spell correctly and remain relevant throughout your post. Take your time to craft high-value content that will eventually pay off through increased rankings in search engines.

Feature 9) Optimized for Search and Social Media

It is not enough to create a nice-looking plumbing + HVAC website that is easy to navigate. It needs to get some traffic. Otherwise, all your efforts in developing content, design, and UX will be rendered fruitless.

Here are some tips that will help you to optimize your page for search:

  • Use Meta tags and page titles on each page and alt tags on each image
  • Optimize content so that it can solve questions that real users are searching for answers for.
  • Use links and keywords properly in the content
  • Keep your HTML code free from clutter.

These tips will make your content easily sharable across different social media platforms and thus boost your organic traffic.

Feature 10) Secure

Security is a crucial concern for modern web surfers. You need to ensure that your plumbing + HVAC website follows the laid-down industry standards and guidelines. For instance, if you have a client registration portal, make sure that all the passwords are encrypted and not shown plain text. Make sure that your client’s sensitive information is safeguarded at all costs.

Do You Need a High-quality site for Your Plumbing + HVAC Business?

If your plumbing + HVAC website does not possess any of the features discussed above, your business will lose prospects to competitors.

Robust plumbing + HVAC websites require on-page optimization, clear call-to-action, and engaging content.

How we can help

At Blackstorm Plumbing + HVAC Marketing, we can build a high-quality plumbing + HVAC website that will generate more leads to your business. Our professional team will implement all the features discussed above to give your business the much-needed competitive advantage.

We have helped countless plumbing + HVAC contractors to win on Google. If you think that your plumbing + HVAC website is not performing as it should, then contact our team for plumbing + HVAC web design solutions today.

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Branding Content Marketing Local SEO Off-Page SEO On-Page SEO Organic Traffic Search Engine Optimization SEO Website Website Maintenance Website Traffic

How to Improve Your Plumbing + HVAC Website’s SEO…

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

Publishing Relevant Content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

Content is of much importance to the ranking of any plumbing & HVAC website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

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Website Website Design Website Security

How to Protect & Secure Your Plumbing + HVAC Website From Hackers

 

How Safe is Your Plumbing + HVAC Website?

Do you know that more than 50,000 websites get hacked every day?

As a plumbing + HVAC contractor, you must stay vigilant and prevent the bad guys (hackers) from compromising the integrity of your plumbing + HVAC website.

Website security can be a confusing topic for many plumbing + HVAC contractors because they have a lot of things to handle each day to keep their business running.

This post is meant to provide a clear framework for plumbing + HVAC contractors who want to apply simple security principles and mitigate the risk to their plumbing + HVAC web properties.

Without further ado, let’s dive into the website security for plumbing + HVAC contractors basics!

What is Plumbing + HVAC Website Security?

Simply put, plumbing + HVAC website security refers to actions taken to protect your website from cyber-attacks (the bad guys we mentioned earlier on). That said, website security is an integral part of managing your plumbing + HVAC website.

Common Plumbing + HVAC Website Threats and How to Fix Them

For most plumbing + HVAC contractors, website security practices become a priority only after a data breach has occurred. Others wrongly think that all they need is a good antivirus and a spam filter program to keep the hackers away.

That said, no plumbing + HVAC contractor is safe until he understands the potential security threats that can mess his plumbing + HVAC website. Here are the seven most common plumbing + HVAC website vulnerabilities that every plumbing + HVAC contractor must safeguard against.

SQL Code Injections

Sometimes, hackers can inject a malicious code to corrupt or access your plumbing + HVAC website database content. If successful, the hacker can read, delete, update, steal, or alter information stored in your database. SQL code injection is the most prevalent kind of web security vulnerabilities that any plumbing + HVAC contractor can dread.

SQL code injection can lead to destroyed data, compromised credentials, or make you lose control of your server.

Data Breach

Every plumbing + HVAC contractor knows that a data breach can cause irreversible damage to your plumbing + HVAC website. The most common causes of a data breach include malware, lost hardware, or software misconfiguration. As a plumbing + HVAC contractor, you need to train your employees on how to avoid phishing attacks and practice good password hygiene.

In case, you note that your plumbing + HVAC website data has been compromised, your business may face compliance or legal requirements for alerting regulatory authorities or clients.

Spam

Usually, plumbing + HVAC contractors perceive it as something annoying. But we all receive spam emails delivered to our inbox or see regular spam popup every time we are browsing something online.

However, sometimes spam is more disastrous. Spam in the form of comments is prevalent in most plumbing + HVAC websites. Bots can try to create backlinks with links from another site using the comments section of your plumbing + HVAC website.

While those kinds of comments are annoying and don’t look good on your website, they are not that harmful to your site. However, some of these links contain malware, which can adversely affect your plumbing + HVAC prospects if they accidentally click on them.

Furthermore, Google crawlers can quickly identify malicious links and penalize your plumbing + HVAC website for encouraging spamming. This will negatively affect your SEO rankings.

Viruses & Malware

Malware refers to malicious software. Thus, malware and viruses are synonymous. They are, no doubt, the biggest threat to your plumbing + HVAC website.

With malware, both the plumbing + HVAC website owner and visitors are at risk. Some prospects visiting your plumbing + HVAC website might accidentally download a malicious file that could adversely affect their computer performance. Every plumbing + HVAC contractor must strive to keep their site secure and stop that from happening.

DDoS Attacks

DDoS threats attempt to block prospects from visiting your plumbing + HVAC website. Here, the bad guys (hackers) overload your plumbing + HVAC website servers with traffic. Generally, this takes your plumbing + HVAC website offline.

Simple Security Tips to Safeguard Your Plumbing + HVAC Website from Hackers

Now that you know the common threats that can compromise your plumbing + HVAC website security; its time to prevent them from happening!

You can’t just sit down and assume that your plumbing + HVAC website is secure from phishing attacks! If you have not taken proactive steps to improve your plumbing + HVAC website security, then you are vulnerable to cyber-attacks. Here are some simple steps you require to take to beef up your plumbing + HVAC website security:

Keep Your Plumbing + HVAC Software Up-to-Date

Any plumbing + HVAC software that your business is using needs to be to be updated regularly. The bad guys are aggressively targeting the gaps in your software to compromise your plumbing + HVAC website integrity. As a plumbing + HVAC contractor, you must update and maintain any plumbing + HVAC software your business is using to keep hackers at bay.

Keep Your Plumbing + HVAC Website Clutter-Free

It is said that never try to judge a book by its cover, but your plumbing + HVAC website appearance will either encourage or turn away hackers from entering your plumbing + HVAC website. You must keep your plumbing + HVAC website design organized and delete any unused files that hackers may use to access information from your plumbing + HVAC website. That’s why it is essential to hire a professional website design agency to build a clean site for your plumbing + HVAC business.

Scan Your Plumbing + HVAC Website for Vulnerabilities Regularly

It is crucial to perform security scans regularly to check for the plumbing + HVAC website and server threats. However, these scans should be done on schedule, or any time you add web components.

Plumbing + HVAC contractors can also use the various free online tools available to assess how safe their site is.

They should also hire a plumbing + HVAC SEO agency to check whether the web security vulnerabilities are affecting their SEO rankings. Hiring a professional plumbing + HVAC web security professional to assess the weaknesses in your plumbing + HVAC website would help secure your plumbing + HVAC business from cyber attacks.

Develop and Enforce a Strong Password Usage Policy

All your team members must create and use strong passwords. Hackers typically use sophisticated software to steal passwords. To avoid this disaster, make sure that your passwords contain lower case and upper case letters, special characters, and numerals. Your password should contain at least ten characters.

Use HTTPS Protocol

If your plumbing + HVAC website is not using HTTPS protocol, then your business is at risk! This protocol essentially tells your site’s visitors that they are interacting with a secure server, and nothing can intercept what they are currently viewing.

Without the HTTPS protocol, the bad guys can quickly gather personal details from your plumbing + HVAC website visitors. This protocol also will help to boost your site SEO rankings. Google is nowadays rewarding secure websites that use https protocol.

Avoid File uploads

Allowing prospects/ clients to upload their files on your plumbing + HVAC website can compromise your site’s security. The risk is that any external file uploaded on your plumbing + HVAC website may contain a script that may open up your website if executed. If you have a file upload option on your website, then you need to treat every file with much suspicion.

Need a Secure Plumbing + HVAC Website? We Can Help!

Plumbing + HVAC website security is imperative because every contractor has a legal responsibility to ensure that their client’s details are safeguarded from the bad guys (hackers). Fortunately, the Blackstorm plumbing + HVAC marketing web design team can help!

Blackstorm Plumbing + HVAC marketing specializes in designing plumbing + HVAC websites that are appealing, secure, and converts lead into long-term clients. We believe that all plumbing + HVAC websites need to be safe. Hacked client personal details and data breach has been significant points of discussion in the recent past-and your prospects know this. Search engines like Bing and Google are giving preference to secure plumbing + HVAC websites.

If you want to improve the security of your plumbing + HVAC website but don’t know where to start, then don’t hesitate to book a free plumbing + HVAC web design strategy session with us today.

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Branding Identity Marketing Reviews Website

5 Ways To Attract High Paying Clients to Your Business

As an entrepreneur, you want your business to grow, be it in terms of the number of customers or the total revenue. One major way to accomplish the latter is by finding ways to attract high-value customers to your business.
Here are the significant ways you can use to achieve that:

1. Identifying and Profiling the 20%

The first thing you should do is to review your customers. Conduct a simple analysis and identify the customers who bring you more profit to your business. In your analysis, look at the things they all have in common.
Here are some of the most crucial things to look for:

  • The family size of those customers.
  • Their ages.
  • Their income levels.
  • The marital status.
  • The goods or services they buy
  • Their geographical areas.

Having a clear idea of what they have in common helps you come up with a better marketing strategy to target them specifically.

2. Think About the Branding of Your Business

Figuring out what your high-value customers want to hear is a key step in attracting more of them. Some customers will want to see you using more terminology when marketing your good or service.
The best way to accomplish that is to tier the prices of your commodities and services. Gold level products can contribute more to attracting high-value customers.
Ensure that any tactic you use is reflected in your marketing, which includes your social media posts, printed materials, and also how you talk to your customers about your good or service.

3. Get Your Website to Match with Your Message

Your next step is ensuring your online presence portrays the same things as your message. The type of language you use when marketing must also be used on your website.
Make sure your website is mobile adaptive and is not complicated in that your customers don’t find it hard to use it. If you want to attract high-value customers, then make sure your website doesn’t have any technical issues and loads fast.
Improving the technology used in your website can help significantly in enhancing the user experience. You want your potential customers to be impressed when they visit your site for the first time, right?
Ensure your website is SEO optimized. Having a well-optimized site ensures customers see your website first when they search keywords of what they’re looking for.
You can use the free keyword planner provided by Google AdWords as far as you have a Gmail account.

4. Review Your Goods or Services

In the commodities you offer, evaluate, and see which ones are more likely to impress high-value customers. Also, take your time to think of ways to come up with packaging and promoting ideas that will make your products more unique and get more sales.
One major thing you should do to attract high-value customers is to give them what they desire. One way to do this is coming up with offers where they get some privileges like getting a certain percentage of discount when they buy a certain amount of goods.
Offering such an offer will cost you as you’ll have to ensure you provide your customers with very high-quality goods. However, it’s a win-win situation as your customers will get the best quality of products or services and you’ll get more sales in return.
If you want high-value customers, you have to give them the best product they can find.

5. Create A Good Marketing Strategy

Your final step should be coming up with a marketing strategy that will allow you to reach your targeted high-value customers easily.
Here are things to consider:

  • Decide on the best social media site you’ll use to reach those customers and come up with great content that can speak to their wants.
  • Ensure your advertising is targeted to your high-value customers. Set up new campaigns specifically for marketing to them. A good place to start would be the demographic information you collected earlier.
  • Subdivide your mail list. Make sure your high-value customers are in one place as it makes it easier to send the marketing emails, which will boost your sales.

The main factor in attracting high-value customers is coming up with quality goods and services. The value of your services should be seen through your marketing, advertising, and customer care service.
Ensure those things are done correctly, and attracting high-value customers will be a walk in the park.

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Web Design Website Website Design

History of website design

evolution of web design

The earliest websites

Since websites started competing for the attention of internet users, website design has been important. A properly designed website can capture the attention of the readers, it is easier to read and will present the content in an organized and clear way. The views on what helps designers accomplish that have changed as technology changes and the designers accumulate more experience. The earliest webpages came into being in the year 1991 and the designers did not pay attention to the layout. The pages consisted of articles that researchers wrote for the other researchers and the links and content were the only important things.

Websites in mid-1990s

As people learned more about the World Wide Web, in the mid-1990s, the appearance of websites became important. People who created websites were mainly computer geeks and they had interest in experimenting in the new technology – they were not interested in aesthetics. Images became useful and people started using tables and lists to organize information. Even though JavaScript was available, most people saw it as a toy and not a website designing tool.

Websites in late-1990s

In the last half of the 90s, commercial websites came into being and the appearance of a website became a serious concern. The designers started focusing more on the appeal and readability. The commercial websites would display animations for serious purposes. Initially, GIF images were the only option, but after Adobe Flash came into being, people were able to use various effects on their sites. Designers started building websites on Flash entirely and on the server side, CGI and PHP dynamic pages were becoming popular. That made the design work more undisciplined because the developers had many tools to use.

Website design in the new century

By the time we were entering the 21st Century, website developers had come up with new ideas. The creation of website pages involved more than technical knowledge – visual design experts already existed. CSS2 came into being in early 1998 and allowed the principle of content and appearance. The page designers had more control over the appearance and placement of elements.
As more and more people with website design skills dived into the industry, they realized that many materials in a single page ad a lot of plain text in unbroken blocks was a huge burden on the readers. They started splitting websites into pages and including tables and menus to allow easier navigation. Landing pages were now more important and played the role of directing the visitors to the other pages. Bright colors and blinking text gave rise to the subdued designs.
The increase of fast processors, high-speed internet connections and monitors that had more pixels opened more opportunities for the website designers. Animations and high-resolution graphics were now popular. Designers started focusing more on sidebars and multi-column layouts to take advantage of the large screens. In that age, the phrase “Web 2.0” was very common and it referred to the website pages with customized and interactive features.

Website design in the 2000s and the growth of mobile responsive websites

In the early 2000s, the designers were using CSS2 and HTML4. The popularity of CSS allowed the designers to separate content from other design elements easily. The website and content developers had more freedom and they could rely on design solely when creating the content. At the time, designers had a better understanding of the colors and the color theories and therefore the whitespace was common with the minimalistic designs.
In addition to the links they attached to text, website creators started linking images and icons too. The resolution and scaling were a better choice when it came to image placement and image pixelation. Websites of that time were more functional and had a better appearance compared to the previous ones. The internet speed had increased and a page would take lesser time to load. With an increase in speed, some trends like dark backgrounds, gradients, and smaller text became general visual elements.
In the mid-2000s, the webpages were more like the modern day webpages. The web developers were integrating interactive media and multimedia content paralleled with social media growth. Color distribution, typography, and icons defined the aesthetic changes, which were prevalent in the web development period. Most social media websites like Myspace and Facebook came into being in the year 2003 and they relied on Flash integration to display the animations.
When creating a website, designers had to think about the navigation and easier readability, the average consumer monitors had a resolution of 1024×768 and would display over 17million colors. With the achievement, YouTube advised content creators to start making videos for both education and entertainment purposes. Content-based video presentations were now real.

Website design in mid 2000s

In the year 2007, after the releasing of the iPhone, a website design revolution came. The impact was not evident at first, but the smartphone changed both the design and access of websites. Steve Job’s declaration that the iPhone would not support Flash had the biggest impact. At that time, Adobe’s software started showing its age but presented numerous problems. Moreover, it was only a proprietary plugin and not a W3C standard. Many other technologies cropped up too.
Still, in the mid-2000s, the importance of search engines rapidly increased and they could not access Flash content. “Search engine optimization”, a phrase that is very common on the World Wide Web, did not exist but website developers were looking for ways to make their websites visible to the search engines. At the same time, some designers were using HTML to create more types of content, a fact that reduced the use of Flash. Today, Flash has gone obsolete.
The JavaScript technique, Ajax, that allows the updating of webpages while still in place allowed responsiveness of websites. Developers started relying on the response of the website users to make minor changes on their websites – there was no need for reloading the entire page anymore. Website applications were now meaningful.

Website designs from 2010 to date

Since the year 2010, mobile devices like smartphones and tablets have grown in popularity and now account for over 80 percent of the devices people use to access the internet. In other words, websites have to work properly in both the large and small screens. For a while, website designers had to create two website versions, one for the mobile devices and the other for desktop computers. That gave them more headaches when it came to the maintenance part and people who received links would find themselves on a website that would not work well on their device. The problem led to the development of responsive website design, which designers saw as the right solution.

Skeuomorphism

Skeuomorphism has led the design concept. Calm color schemes, multi-dimensional scripts, and natural textures became common and the developers would work down to the pixel to ensure that an image would resemble the original. They were using textures, lighting and shadows and minimalism attracted more attention because it allowed processing of more ideas and content from a single website. Today, flat design is the standard. In 2014, Google released a style guide with the aim of returning the realistic design styles.

Responsive websites

With responsive website designs, a single page would appear on most devices in various formats because the browsers used CSS and JavaScript to configure the website for the hardware that is running on. Introduction of CSS3 and HTML5 helped in the effort by introducing another important principle, which is the separation of Document Object Model (DOM) from the website content and its appearance. The ability to handle DOM separately helped developers create webpage designs that can work with any content and personalize the appearance when necessary.
By the year 2018, the users and the mobile browsers were the focal points of web design. Webpages displayed fewer design elements and the defining elements included sounds, polygons, contrast, patterns, and realistic images. Designers also focused on developing websites with multiple interactive layers. To get more traffic, a website should be easier to access and more convenient.
Today, websites are important marketing tools for successful businesses. Actually, a website design along with high-quality content has become crucial in search engine optimization. Minimalism is the norm and some websites are using backgrounds made up of a single large image and 2D images. The website design is revolving around the viewers and designers work hard to make pages accessible and pleasing.

The future of website design

It is hard to say what people should expect in the future. What we can do is to analyze the last twenty years of website design to identify the trends that happened and what caused them. In the near future, you might witness faster and easier forms, more dimensions and animation. GIFs are also likely to occur on the first pages of most websites in addition to the return of menus and minimalism.

The visitors control the elements of a website

Web developers are now working hard to close the gap between the back ends and front ends. Most websites run on JavaScript on servers and the browser with closer interaction between the two ends. The difference between mobile application and a website has blurred and web users can choose to work offline or access the server when an internet connection is available.
We are likely to see new applications or languages that will introduce more possibilities that we thought that they were impossible. If you had asked the person who created the first webpage, how the webpages of 2018 would look like, possibly, you would not have gotten an answer. It would be hard to imagine because the tools to create the possibilities were inexistent.

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Conversions Copywriting CTA Landing Page Web Design Website Website Design

Fix These Common Landing Page Problems & You’ll Make More $$$

Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic

Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;

  • Sluggish Page Loading Speed
  • Poor Quality Writings
  • Long Lead Generation Template
  • Unattractive Typography
  • Complicated Page Layout
  • Lack Of Mobile Phones Optimization
  • Having Several Call-To-Actions
  • Avoiding The Use Of Images or Using Outdated/poor-quality ones

Let’s now get into the details

Sluggish Page Loading Speed

No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.

Poor Quality Writing

This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.

Long Lead Generation Template

Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.

Unattractive Typography

It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.

Complicated Page Layout

It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.

Lack Of Mobile Phones Optimization

Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.

Having Several Call-To-Actions

When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.

Not Using Images or Using Outdated/poor-quality ones

Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.