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Branding Content Marketing Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO SEO Web Design Website Website Design

10 Features to Look Out For in a Great Plumbing + HVAC Website

 

Is Your Plumbing + HVAC Website In Need for Repairs?

Here are the top 10 Qualities of a Great Plumbing + HVAC Website You Need to Know!

Is your plumbing + HVAC website due for an update?

If your website is not generating desired results, this post will discuss the top qualities that will make your site get more plumbing + HVAC leads and outrank the competition.

Truth be told.

As a plumbing + HVAC contractor, you require the best and useful tools to complete any task at hand. For instance, you cannot use a broken wrench to do plumbing + HVAC repairs. Similarly, you cannot use a poorly-designed site for marketing your plumbing + HVAC services.

That said, focusing on improving the plumbing + HVAC website and making it appealing to prospects is essential.

Here are the top 10 features that will help your plumbing + HVAC site convert more prospects into leads.

Without further ado, let’s get started!

Feature 1) Testimonials on Every Page

In our modern digital world, many clients rely on the reviews of others to make a purchasing decision.

According to a recent survey by Bright Local, more than 80% of plumbing + HVAC clients rely on personal recommendations and online reviews.

Reviews from a customer or client feel more genuine than a sales copy found on your plumbing + HVAC website.

Therefore, you need to include such testimonials on each web page to remain competitive in the plumbing + HVAC market.

Feature 2) Simple & Attractive Design

Your plumbing + HVAC website usually is the first point of contact between your business and potential clients.

If prospects make their way to your site, they expect to find web pages that are appropriately designed and full of engaging, informative content

Thus, your plumbing + HVAC website design should be catchy enough to draw their attention closer and not flashy to make them leave your site after a few seconds.

Feature 3) Clear Calls-To-Actions (CTA)

Modern web surfers have a shorter concentration span; therefore, don’t make your clients dig deeper, trying to find ways of contacting your business. Your prospects should know at a glance what your site entails by just visiting your homepage.

Ideally, your call-to-action buttons should be located on each page- with various points of contact- like emails, simple-to-fill contact forms, and phone numbers. If you have a physical presence, then you can include Google Maps as a bonus.

Feature 4) Well Designed & Functional

Your site portrays the face of your brand and, ultimately, your plumbing + HVAC business. So, your plumbing + HVAC website needs to be polished, professional, and visually-appealing. Allow uncluttered layouts with high-quality images, white space, and pass your message effectively.

Equally crucial, the plumbing + HVAC site must work faster and adequately as expected. Slow, broken, and poorly designed areas will make your prospects embarrassed and thus encourage them to click off your site.

Feature 5) Performance

One of the essential performance metrics for any plumbing + HVAC website is page speed. The longer your site takes to load, the more your prospects will leave your site to look for other local plumbing + HVAC contractors.

Page speed also determines how high your page with rank with Facebook and Google; these engines will penalize your page for loading slowly by placing your business below your competition.

Feature 6) Optimized for Mobile

It is not a secret today that your plumbing + HVAC website must work well on every mobile device to attain high organic search rankings in Google.

With the growing number of tablets and mobile phones produced every day, optimizing your site for mobile will improve your SEO rankings and user experience of your visitors.

Look at your plumbing + HVAC site on your phone, is it simple to navigate and read through? Does it load faster? If not, that shows that users are clicking off your site before they convert.

Feature 7) Request for an Estimate Form on each page

This is a similar concept to putting testimonials on each page.

The more your prospects, see something, the higher the chances of taking action. We recommend that you include a small contact form on every page of your plumbing + HVAC website.

It works out great because you never know when a prospect is ready to contact your business.

Feature 8) Fresh, High-quality Content

Your Plumbing + HVAC website must always have accurate, exciting, and well-crafted content. Use a language that will resonate with your potential audience- avoid technical jargon, acronyms, and corporate speak.

Web-users today have shorter attention capacity:  thus, spell correctly and remain relevant throughout your post. Take your time to craft high-value content that will eventually pay off through increased rankings in search engines.

Feature 9) Optimized for Search and Social Media

It is not enough to create a nice-looking plumbing + HVAC website that is easy to navigate. It needs to get some traffic. Otherwise, all your efforts in developing content, design, and UX will be rendered fruitless.

Here are some tips that will help you to optimize your page for search:

  • Use Meta tags and page titles on each page and alt tags on each image
  • Optimize content so that it can solve questions that real users are searching for answers for.
  • Use links and keywords properly in the content
  • Keep your HTML code free from clutter.

These tips will make your content easily sharable across different social media platforms and thus boost your organic traffic.

Feature 10) Secure

Security is a crucial concern for modern web surfers. You need to ensure that your plumbing + HVAC website follows the laid-down industry standards and guidelines. For instance, if you have a client registration portal, make sure that all the passwords are encrypted and not shown plain text. Make sure that your client’s sensitive information is safeguarded at all costs.

Do You Need a High-quality site for Your Plumbing + HVAC Business?

If your plumbing + HVAC website does not possess any of the features discussed above, your business will lose prospects to competitors.

Robust plumbing + HVAC websites require on-page optimization, clear call-to-action, and engaging content.

How we can help

At Blackstorm Plumbing + HVAC Marketing, we can build a high-quality plumbing + HVAC website that will generate more leads to your business. Our professional team will implement all the features discussed above to give your business the much-needed competitive advantage.

We have helped countless plumbing + HVAC contractors to win on Google. If you think that your plumbing + HVAC website is not performing as it should, then contact our team for plumbing + HVAC web design solutions today.

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Branding Business Content Marketing Local SEO Marketing Roofing SEO Social Media Website Design

How to make your Roofing Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.

1. Market Your Roofing Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

    • Post at least once a day
    • Respond to comments on your posts
    • Share crucial posts
    • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Roofing Website 

A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.

Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your roofing website

Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your roofing projects

You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.

Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Roofing Content

Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a roofing blog

Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form roofing Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.

4. Develop Marketing Partnerships

 You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.

5. Include something extra in your roofing estimate offer.

Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Roofing Equipment

Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.

Set Your Roofing Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!

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Branding Content Marketing Local SEO Off-Page SEO On-Page SEO Organic Traffic Search Engine Optimization SEO Website Website Maintenance Website Traffic

How to Improve Your Plumbing + HVAC Website’s SEO…

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

Publishing Relevant Content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

Content is of much importance to the ranking of any plumbing & HVAC website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

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Advertising Content Marketing Digital Marketing HVAC Plumbing

What makes a great Plumbing and HVAC slogan?

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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Content Marketing Digital Marketing Marketing

5 Powerful Tips on How to Market to Dads

As our society evolve, the role of Dads in the household changes too. Today, they are no longer confined to stereotypical duties and responsibilities in the home. Compared to fathers of earlier generations, today’s Dads are more involved in household management, parenting, and even planning vacations, to cite some.
Very few brands and businesses recognize the growing purchasing responsibility of Dads. Fewer still are the companies that successfully capitalize on the countless opportunities that this trend creates. Be one of the few and learn how you can effectively market to Dads through these five (5) brilliant tips.

1. Use images that are powerfully relevant to Dads.

Men are known to be naturally visual – even more visual than women. A photo is a hundred times more attention-grabbing than a pile of words. It’s just easier to understand, more direct to the point and is generally more fun to look at. Images are proven to create more impact. Regardless if you are launching a product or just strengthening your market position, you need to use compelling images that appeal to the wants and needs of Dads in a way that resonates to them.
A good image would be to portray feelings of accomplishment, pride and satisfaction once they purchase or avail of your services. This can be in the form of still images, GIFs and videos. Show Dads how awesome it would feel like to take their family on a fun road trip by choosing your car rental service on their next vacation. Show them how their kids will surely think of them as such a very cool Dad when they buy the new TV set that has new high-tech features. These are only two of the countless ways you can use images to make Dads imagine the positive results of choosing you.

2. Take advantage of Dads being tech-savvy.

There are more than 50 million Dads in the US alone and around 80% of them use smartphones while 40% have tablets. According to a research, Dads are 4% more like to share content than moms. This shows that Dads are practically more active online. It is safe to say that they are really taking advantage of the convenience of having the power of the internet on their hands, quite literally.
This presents an excellent opportunity for marketers. The more the Dads are present online, the more chances there are to engage them and create awareness. Make sure that your website is mobile-friendly. Nowadays, most people use their smartphones to access the internet. If you haven’t done this yet, it’s time to invest on website development and turn your site’s interface into a pleasing sight for mobile users. Additionally, be present on social media sites and make sure that you post content that are targeted specifically to Dads.

3. Create engagement by affirming their manly identity.

A big chunk of a men’s manly identity is said to be taken away from them once they starts building a family. They lose their Friday nights and weekends with their friends and instead they get occupied with helping with house chores, raising kids, and keeping their wives happy. If you want to do business with Dads, it will greatly help if you can help bring back that sense of identity to them. Remind them of how strong of a man they are for being able to keep up with the demands of fatherhood. Associate your brand with the feeling of achievement and pride.
This is where brand image and brand personality comes in. Make it a point where all your content align with a single-minded proposition that ultimately rewards the self-esteem of Dads by choosing your brand.

4. Appeal to Dads using their natural instinct to buy quality products.

Moms, being the ones to handle budgeting at home, tend to choose products that are on sale. They also prefer using the same brands that they have proven to be good after several trials. Dads, on the other hand, are more inclined to try a new brand that promises better results instead of sticking to what they are used to. They are slightly more of risk-takers than women. With the changing role of Dads in the household, they get to have more purchasing responsibility than they did generations ago.
In simpler words, if you want to position yourself as a brand that Dads would prefer, consider capitalizing on quality. Dads want to be seen as dependable and reliable. They look for these same qualities when choosing a product or service. Emphasize on this and make it your unique selling proposition so you can strengthen your edge over your competitors.

5. Content is also king among Dads

In the eyes of their kids Dads are the person to turn to when they have questions – mostly when moms are not around. But in reality, Dads turn to search engines for answers when they run out of clever ideas. Be sure to be there for them when they do.
Insightful articles that provide answers on topics relating to men and fatherhood can be a good way to win their loyalty. Become a reliable reference and most likely, they will return the favor with consistent patronage.
Now that you know these five (5) marketing tips that work specifically for Dads, it’s time to put them into practical use. Remember that Dads’ roles are ever-changing and it is important to recognize their growing purchasing power. Carefully strategize using these tips and it will not be long before you realize you’re in the position where Dads take pride in being associated with your brand.

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Content Marketing Doctor Local SEO Medical Practice Off-Page SEO On-Page SEO Organic Traffic Physician SEO

First 3 Things That Doctors Should Know About SEO Before Hiring An Seo Firm

SEO is the catalyst for all successful businesses online. Not just online but also offline because investing in SEO practices like Google My Business, and Citations also make it easy to scale your offline business. Boosting website SEO rankings for medical professionals is a puzzle that’s not easy to solve.
Well, as a medical professional, you know that over 70% of your potential clients will first search online before reaching out to you. The problem with SEO rank is that the web is saturated with similar contents that pushing yours to the first page so you can funnel these prospects to leads isn’t easy anymore.
Besides doing your job, and managing the business at the same time is a daunting task. To succeed, you will need an external marketer to spur you forward. Here is where SEO for doctors experts come in.

What Is SEO?

The initials S.E.O stands for Search Engine Optimization. It’s a special process that follows a unique algorithm to rank websites higher or lower in the search engines like Google, Bing, and Yahoo, etc. The ranking here makes you visible, so potential prospects find you faster. This leads to your site getting more clicks. SEO marketers refer to this as organic traffic.
Not all SEO marketers are equal, though. Besides, the ranking algorithms change frequently. Therefore before hiring an SEO marketer, here are the things you should know about SEO.

1. SEO Can Be Tedious

Increasing a website’s SEO ranking doesn’t happen in a second. It can take quite a long time to get you high up in the search results. There are, however, lucky chaps who managed to do it quite faster. The solid reality, however, is that SEO is a gradual process, and in some cases, it can be very costly.
It doesn’t matter whether your a veteran medic or you manage a budding clinic. Increasing your SEO rankings can be slow, and sadly enough, if you’re looking for instant results, you may get disappointed. There’s, however a way out. To get on the same page with SEO, you need to understand your audience, know the basics of website design, and how a website works.
There are other deeper SEO aspects like the meta tags, meta descriptions, and keyword research, etc. that you have to master. After getting all these right, optimizing your website for SEO becomes simple and fun. The process is however extensive with a lot of adjustments here, and there, therefore, it’s likely to take you a lot of time to get the final results.

2. SEO Is Just A Fragment Of A Fruitful Strategy

Most clinic owners think that it’s only SEO that does the magic which is not true because lots of other factors need to go into your marketing strategy. This doesn’t mean that it isn’t essential, though. It’s an integral part of any fruitful marketing strategy, but it forms just a tiny fraction of the whole process.
To get it right with SEO, and your entire marketing strategy, it’s crucial that you don’t overlook other essential marketing aspects like;

  • Content Creation.
  • Email Marketing.
  • Reviews.
  • Referral Campaigns.
  • Pay-Per-Click (PPC) Marketing.
  • Phone Call Tracking.
  • Social Media Marketing and more.

However, some of these strategies still use SEO practices. You should make sure that these tactics are used on your website. SEO will just complement what the strategies can achieve.

3. You Should Base On Content Creation Over SEO

Note that, to engage your audience, you don’t need just SEO. Instead, you will require engaging content. Because of that, if you want to come up with a robust SEO plan, it’s prudent that you base on coming up with original contents regularly.
Use the contents to engage with, and showcase your expertise to the potential clients because they want to hear from you. They want to hear your take on trending medical discoveries, and news, they want to know that you’re someone who understands their pain points.
You can deliver these contents in various forms like; videos, social media posts, infographics, and blog posts, etc. After creating these contents, you can now freely focus on creating SEO optimized web pages. With the right mindset, and approach to SEO, your business is going to flourish.
Do you want to learn more about how to utilize SEO to spur client engagement, and increase lead conversion? We got your back. We have all the expertise you need to claim strong niche authority, and boost your lead conversion.

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Blogging Content Marketing Copywriting Inbound Marketing Marketing Organic Traffic Website Traffic

5 Of The Most Common Content Marketing Mistakes

5 Most Common Content Marketing Blunders That Could Risk Your Business

Content Marketing has been a Millennial game changer for the business marketers of all sizes. It is the only tried and tested practice that promises to hit a bulk of potential customers without that cheesy salesperson pitch. It’s the easiest way to make your presence felt online by building your brand reputation.
This kind of inexpensive marketing strategy is an integral component of e-Commerce campaigns. It can increase brand credibility, improve WOM and drive sales dynamically. A powerful content on your website could be the best marketing tool to fetch you new traffic every hour.
So, how are your Content Marketing efforts paying off? Are you marketing your contents the right way?
Most of today’s businesses give their marketing efforts a red hot go by focusing on a cornucopia of poor marketing tactics and if you are making the same mistakes, it could damage your brand value.
Fret not, here are 5 most common mistakes discussed Let’s look inside.

Mistake #1. Inconsistent Posts:

No matter, what size business you are, your posting calendar should be regular to keep your readers engaged all 365 days. A lack of valuable content could unconsciously drive your customers to your competitors. Remember, there are hundreds of thousands of businesses to fill the vacuum when you take an infrequent approach to Content Marketing and annoy your audience away.
Solution: Content marketing is considered the most efficient means to generate targeted leads. So, this inbound marketing scheme should be implemented on a regular basis to better your craft. For this, plan ahead of time and publish your niche posts both online and offline at least once a week.
Extra Tip: If you have time constraints, the freelancers have got you covered. Handing the job to these experts will allow you a better grip on your piece of content without wasting time to write it. Just maintain a content calendar.

Mistake #2. Not Delivering Content What Your Readers Want:

One of the biggest blunders of Content Marketing is not speaking the readers’ language. If you are creating, publishing and promoting contents far from what concerns or interests your audience the most, they will lose interest in your product or service in no time.
Solution: It’s always important to first focus on your readers’ profile and area of understanding and try to solve their queries as your own. No one wants to read out of the syllabus. So, always know your customers, their status quo, problems, needs, expectations and then fly out contents to answer them directly. The more you research on the profiles of your target segment, the better chances you have to draw them to your site.
Extra Tip: Tailor your contents to cater to the bespoke needs of your segmented audience. Also, check and evaluate what contents are performing well and what not. You could hire a professional content writer to improve on your topic delivery.

Mistake #3. Those Stinking “Sea of Words”:

Filling up your brand’s portal with garbage is probably the worst Content Marketing mistake you could do to scare your audience away. When not formatted properly, even the most insightful and informative content could fail to catch the attention of your readers and mess with the desired goal. Commonly referred to as the “Sea of Words”, silly grammar, or spelling mistakes, long-tailed paragraphs or even poor readability of content could entirely transform your business speech.
Solution: Always take time to proofread your contents before they go online and create a disaster. A properly formatted content will be the best reflection of your products or services online. When readers find your words easy on the eye and digestible, they will easily convert to customers.
Extra Tip: Use headers and sub-headers with the correct spacing of paragraphs that are small and concise. Also, link one paragraph with the other so that your target audience finds it easy to continue reading. It’s also important to give a crisp introduction when you suddenly jump from one topic to another. A subheader can do the job better. You could compare the layout and format of your content with a few good contents on the internet. This will allow a critical look inside the hidden flaws.

Mistake #4. Lack of Promotional Campaigns:

Are you making a Silo marketing mistake? Advertising your content is the essence of any Content Marketing campaign. But if there is not enough promotion of your content, you can’t expect a good return from your marketing investment. When you expect to drive a gazillion of traffic to your site, you need to create awareness about “who you are” and “why you are here” with continuous quality and relevant contents.
Solution: No matter, you have time or not, you should always focus on publishing multiple pieces of contents on a weekly basis, if not daily. Also, limiting the content sharing to your own blog or a handful of social media sites will not yield you the desired revenue. Pay attention to using a whole slew of networks for a 360-degree promotion.
Extra Tip: A small learning curve is essential to search for extended platforms for your content promotion. Spend some extra time on a new social media to learn its viability and worth. This way you will learn to tap-hold of every high-key network that comes your way.

Mistake #5. Creating Drab and Boring Contents:

If your articles or posts lack variety in their content types, it’s probably time to experiment with your Content Marketing techniques. Relying solely on blogs, white papers, magazines or other stereotyped and conventional methods of marketing will not retain your customers for long. Guess what, all are not convenient reading long textual pieces, but rather more easily dragged towards visual impacts of a video or a graphical representation.
Solution: Stop stretching on one type of content as snagging a time-consuming reading interface can panic your visitors. Content options are many. So, change the type of material and publish content in different forms. It will keep your hookers entertained, engaged and coming back for more. You will also gain access to a wider base of consumers who will now consume your contents even better and this will automatically add to your conversion ratio.
Extra Tip: Videos, infographics are all great to turn the heads of the readers of all sizes. Always make them short and tell-tale of the most important facts and stats. Even if you are sharing a long-tailed content, make sure to embed links and buttons that can take the readers to an interesting video or graphical representation of your niche content one-click.
In essence, following the correct methods of content marketing will automatically extend your brand reach. improve WOM, increase brand trust and boost sales. Just keep the above-mentioned points in mind and always pay attention to keep your contents “skimmable” with optimum quality and versatility. Casting a wide net in terms of the audience has never been easier.

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Blogging Content Marketing Copywriting

How To Make Your Blog Posts More Captivating 

Curiosity… Makes The Blog

Do you want to draw a lot of attention to your blog post but don’t know how to do it? Then you’re not alone; many people don’t… But what they don’t know is that the answer lies in creating curiosity.
Yes, you heard it right. Humans have always been curiosity beings. They live each minute wanting to know what will happen next. And it’s evident from the TV shows, books, movies, and other creative materials as none can be successful without it.
So do you want to learn how to maximize on it to bring success to your blog? If yes, then you’re at the right place. We are going to show you how to use it to increase your traffic, witness more conversion rates and increase those email subscriptions.
Let’s get started!

Create An Information Gap

When creating content for your blog, ensure you come up with an information gap that will trigger their curiosity. This is a very effective way as explained in the Information Gap Theory by George Loewenstein, a professor at Carnegie Melon University. But how?
The answer is simple; you should ensure your posts attract attention. And once they do, keep it and continue growing it.
So once you get that perfect headline and have used the correct images to grab attention, you must combine it with curiosity to keep people coming back for more.
The first sentences of your blog post play a vital role in this. This is because once readers read through the first few lines, they will know whether they want to read to the end or not. And that’s where you should maximize on curiosity.
Don’t provide all the useful information all at once. But rather break it down and spread it throughout your article.

Writing A Curiosity Filled Blog Post

Coming up with curiosity is not as simple as it sounds. It can be frustrating especially for beginners. But once you understand the formula, you will never look back. Here’s one of the simplest one that works for us;

(Fresh, intriguing and Fantastic Thing) + (Anticipated Outcome) = A curiosity filled audience

Feeling confused? Let’s break it down for you with a few example templates

  • Would you like to learn about (intriguing thing) and enjoy (anticipated outcome)?
  • Are you wondering how you can achieve (anticipated outcome) with the help of ( fresh thing)?
  • If you want (anticipated outcome) with this amazing ( fantastic thing)
  • And much more.

You see, it isn’t as difficult as you thought!
We hope you found the above information useful to help turn your blog posts into curiosity filled success stories. If it did, feel free to share your experience in the comment section below. We are looking forward to your feedback! Keep them coming!