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Top 6 Social Media Marketing Strategies for Plumbers

Every day, 70% of Americans use social media to identify local service businesses that serve their household requirements, including roofing or plumbing. If you are a plumber, developing a social media presence can assist you to attract new clients, developing a vibrant online presence, and building your brand.

With multiple social media platforms in the market and numerous ways of creating posts for them, thinking of how to get started can be overwhelming. The challenging part is where to start, but once you understand the fundamental steps involved and best posting practices, you will enjoy numerous benefits and the process. This post will discuss 10 social media tips for plumbers, including tips, advantages, and tricks to success, as well as crucial tools to assist you to get started. Without further ado, let us dive into our post.

What Are The Advantages of Social Media Marketing for Plumbers?

Social Media Marketing

Before diving into the “how” of social media, it’s advisable to get an overview of its benefits.

SEO Benefits for your website

  • SEO Benefits: Search engine optimization is a huge part of any internet marketing campaign. SEO is how your plumbing company gets found by property managers or homeowners typing phrases and keywords into search engines like Bing or Google. A vibrant social media presence increases the likelihood of your plumbing company getting found online, leading to an enhanced website performance (and sales).

Social media networks help you engage with your target audience

  • Helps establish relationships: Social media networks help you engage with your target audience via messages, videos, posts, and interactive content. You have an opportunity to build strong relationships, turning new clients into loyal followers of your plumbing brand.

social media advertising

  • Social media is cost-effective compared to conventional advertising: Direct mail, radio ads, newspaper ads, and TV commercials are costly and always high in client acquisition expenses. Other types of internet marketing strategies can drain your resources and budget. On the flip side, creating social media profiles is much easier, quicker, and free.

trustworthy plumbing business profiles

  • Social media is great for plumbing emergencies: Many people turn to social media and the internet to find assistance with home emergencies. Having easy access to your trustworthy plumbing business profiles shows potential clients that you are a company they can depend on.

marketing strategy

  • Works well with other digital marketing methods: Lastly, social media advertising also works perfectly with email marketing. For example, you can invite email subscribers to follow your social media platforms and your social media followers to subscribe to the emailing list.

How to Pick the Right Social Media Marketing Platform For Plumbers

When selecting which social media network to use, remember that each platform reaches a different target audience. For instance, younger audiences (especially between the ages of 18 and 29- prefer to use Instagram, while more than 60% of Facebook users are between 52 and 64 years. So, it is important to determine your target audience to connect and reach them successfully.

However, owning an inactive social media page that has not been updated in months or weeks can be a bad idea. We highly recommend that you start by committing to one social media channel and optimizing it before diversifying, that way you don’t bite more than you can chew.

  • Facebook

facebook app

Facebook is one of the most famous social media networks worldwide today. It is a great start for plumbing marketing, as the network recommends local service businesses in the area to clients seeking out plumbing services. The platform also helps you post a lot of content, from visuals and text posts to more interactive content such as polls. As most Facebook users are older in age, they are more likely to own homes and require plumbing services.

  • Instagram

Instagram app

With more than one billion active users every month, the visual nature of Instagram appeals to the masses. Besides photo-focused, timeline-style posts, the Instagram’ stories” feature has become an instant sensation, with more than 500 million active daily users.

If you wish to appeal to millennials, Instagram is the way to go. Instagram helps you to utilize visuals as part of your plumbing marketing efforts. You can post photos of your completed projects or the behind-the-scenes appearance of your business. You can leverage the Instagram Reels, and Stories feature to post video clips of your team in an action-an excellent way to improve your brand identity.

  • Twitter

Twitter app

Twitter allows tweets of 280 characters. While this implies there is limited space in what you can post, it serves as a great option to share helpful plumbing tricks and tips, offering engaging content to your target audience. Alternatively, you can share the links to your plumbing service website pages with a prompt quip on why clients should hire you.

  • Nextdoor

Nextdoor app

Nextdoor is a great platform for connecting with other businesses and individuals in your neighborhood. Here, users can begin discussions about local businesses, request recommendations and update them on their favorite plumbing businesses. While you claim a profile on Nextdoor, you get immersed in the community, establishing awareness of your plumbing company for those nearby.

  • YouTube

YouTube app

YouTube is another social media platform, and it’s ideal for developing trust between you and your clients. You can share informative and helpful tips that will assist you to showcase your work and prove to your target audience that you learn what you are doing.

Social Media Marketing Ideas for Plumbers

Now that you know the advantages of social media marketing, you may be searching for tricks for how precisely to utilize social media. Here are 10 strategies for social media marketing for plumbing contractors:

1. Meet Your Target Audience Where They Are At

Target Audience

We strongly believe that utilizing social media platforms strategically can assist plumbing businesses enhance the transparency and perception of the plumber services industry while offering helpful content. However, this will only work if you meet the audience where they frequent most. What social media platforms do they use?

Other social media networks for plumbers include Pinterest, LinkedIn, Instagram, YouTube, and Twitter. Each of these platforms has its unique benefits and features, and our social media specialists will be more than glad to help you determine which is best for your company goals.

2. Know the Content Posting Schedule

social media posting schedule

There is no need to post everything and anything on your social media platforms without being strategic. Knowing how often to post is the first factor to consider with your social media marketing strategy. Posting too much can be daunting, while infrequent posts may cause your followers to believe your company is inactive or closed.

3. Utilize Review Websites

customer review

Another platform to leverage that we failed to state above is review websites. Not only is it crucial to have testimonials and reviews listed on your plumbing website, but to encourage your clients to review their plumbing services on review websites such as Google Local, Yelp, and Angie’s List.

There is a lot being said about word-of-mouth advertising, and very often that’s how plumbing companies are found to start with! Positive reviews and professionally thought-out responses to negative reviews through online reputation management will assist you to retain and gain loyal clients.

4. Share Informational Content

Articles and blog posts

When it comes to plumbing content, visuals are important, and visual posts are likely to be shared more than all text posts. Fortunately, you have multiple options for what to post on social media profiles. Here are some famous post ideas /tips that you need to consider:

Articles and blog posts:  Many potential clients will turn to Google for queries related to plumbing. Posting answers to frequent plumbing inquiries will portray you as an authority /expert, and audiences always appreciate helpful information that is given free of charge.

Promotions: Announcing any upcoming or current deals or services can help drum up your plumbing business and keep your followers updated on your pricing.

Case studies show potential clients your plumbing company process and reflect the success you brought to previous clients. They also help you gather feedback from past clients to be displayed across your platforms.

Milestones: Posting your completed or current projects gives your clients a visual insight into the quality of your work.

5. Be Social

the key to success in social media marketing is being social

Above everything else, the key to success in social media marketing is being social. Like and share posts by others, and create content that will help launch a conversation with your clients. Follow messages online and respond to questions for people in a plumbing bind. Join online groups and kick-start the conversation; soon enough will require your plumbing services and reach out for a paid gig.

This social mindset can help you get the most out of your social media campaigns, whether you use Twitter or Facebook, share demo videos, or invest heavily in paid advertising. A smart plumbing company that maintains its profile can enhance relationships with existing clients, create connections with new ones and improve your bottom line.

Social Media Marketing Services for Plumbers from Blackstorm Design + Marketing

partner with a social media marketing company

While anyone can claim a free social media account and begin posting, partnering with a professional social media management agency can assist you to obtain the most out of your social media presence.

When you partner with a social media marketing company, you will obtain a professional social media audit, a custom strategy, high-quality visuals and copy, and comprehensive reporting on your results.

Working with a social media agency helps you attain your goals without the time investment required to learn how to manage your social media profiles and run campaigns on your own.

At Blackstorm Design + Marketing, some of the social media services we offer to plumbers include:

  • Social media marketing management
  • Social media advertising services
  • Social media design services
  • Online review management services.

Some plumbing contractors do a lot of what we have discussed above on their own, and they do it perfectly. But that doesn’t imply you have to feel obliged to.

If you need help advertising or marketing your plumbing company on social media, schedule a free discovery call with Blackstorm Design + Marketing to learn how our services can grow your business today.

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15 Plumbing Marketing Ideas, Strategies, and Tricks to Grow Your Business

As a plumber, you need to find new ways to reach new clients and stay on top of mind for prospects or clients who need your plumbing services.

Unfortunately, an ordinary plumbing contractor has a difficult time coming up with plumber marketing ideas. In fact, some of the plumbers are too busy servicing clients and running their businesses to think about plumbing marketing ideas. Marketing is one of those things that you don’t realize you require until your business bank account runs dry.

But on top of managing a team and running your plumbing business, you also need to develop a clever way to market your plumbing services and get your company on potential clients’ radar.

Successful plumber marketing demands that you manage your offline and online reputation using a mix of conventional and online marketing channels.

While there is no one-size-fits-all plumbing marketing hack to help attract clients simultaneously, there are several marketing tactics and ideas to assist you in reaching the right potential client when they need your plumbing services.

Whether you are a novice in marketing or require some fresh perspective on how to advertise your plumbing company, this post is designed for you.

We have compiled 15 surefire tips to include your plumber marketing strategy to win more service appointments and grow your plumbing business.

Online Marketing Ideas to Grow Your Plumbing Business

Ideas

1. Get a Professional & Responsive Plumbing Website

Responsive website

In most cases, when a homeowner requires a plumber, they need one fast. For many of your potential clients, that implies grabbing their smartphone and looking for nearby plumbing contractors online. So, it is extremely important that your plumbing website is mobile-friendly and displays correctly on mobile screens of all sizes.  

Without a responsive plumbing website design, your prospects won’t be able to navigate or read your plumbing website-which implies they will leave and click on another Google search result instead.

Getting a well-designed plumbing website will no doubt help your plumbing marketing in multiple ways.

The first thing you should do as a plumbing business owner nowadays is to obtain an appealing website that will help attract more potential clients. Plumbers don’t have a website because of a lack of resources, knowledge, and cost.

The good news is that Blackstorm Design + Marketing team can design a professional, responsive website for your plumbing services. You should avoid putting inaccurate information on your plumbing websites like your email address, phone number, and location.

The secret here is to keep your plumbing website design clean, simple, and direct to the point so that potential clients can find your details easily. Here are the important elements to include in your plumbing website design:

  •       A Professional logo and name
  •       Your Unique selling point
  •       Your correct phone number
  •       List of plumbing services you can provide
  •       A comprehensive contact information
  •       Accreditation and awards
  •       Testimonials/reviews from your clients
  •       Photos of your crew performing some plumbing tasks

If designing or redesigning a plumbing website is something you can’t handle on your own, hire a professional plumbing website design agency to get your project done.

2. Claim, Verify, and Optimize Your Google My Business Listing

Google My Business

If you want to make it easy for potential clients to find more information about your plumbing company on the web, begin by claiming your Google My Business listing. Once Google verifies that you are the plumbing company owner, you can update and manage the information, photos, and contact details that appear on the search results pages.

Claiming, verifying, and optimizing your Google My Business profile can help potential clients find your plumbing services on Google. Your Google My Business listing gives browsers a snapshot of your services and business including service area, logo, client reviews, photos, and operating hours.

3. Submit to Local Directories

Plumbing being a local service company, your prospects are going to find your services via local business listings, and that’s why getting listed in online local directories is crucial. Conventional directories like Yellow Pages are slowly becoming obsolete.

Homeowners have changed the way they look for plumbing businesses; they depend more on trusted online directories. Adding your plumbing company to these online directories will establish trust and boost your chances of getting found by your customers.

To market your plumbing company, having a vibrant online presence is no doubt something you should incorporate into your plumber marketing strategy.

Search engines like Google are the initial place prospects or clients go to when they are in need of emergency plumbing services. Your aim is to make your plumbing business occupy the coveted first-page rankings every time a prospect searches for plumbing services.

Some of the most common online listing business directories are:

4. Make it Easy for Prospects or Clients to Find Your Plumbing Business Through Search Engine Optimization

Search Engine Optimization

What is the initial thing a homeowner does when they want to find a plumber near them? They turn to Google.

SEO is one of the most crucial parts of your plumbing marketing strategy. If your business ranks at the top of the Google search queries, you will obtain more plumbing clients. If you don’t have a good search engine results page visibility, you will lose tons of potential customers to your competitors.

So, how can your plumbing website rise to the top of organic search results? Here are a few plumbing SEO best practices that you can use in your plumbing website:

  • Optimize your site for the right kind of keywords: You need to know what plumbing keywords are crucial for your plumbing business (i.e., the search terms that your potential clients are typing into search engines like Bing or Google) and apply them to your plumbing website. For example, you could include a 24-hour plumber in Murfreesboro on your site instead of just a “plumbing contractor based in Murfreesboro”. If you concentrate on finding the right keywords and optimize your site for them, you will get great organic rankings on Google or Bing for keywords that are related to your plumbing business.
  • Incorporate Local Keywords: Plumbing is a local service business, so you need to ensure that your site is optimized for geo-specific keywords. Don’t just write 24-hour plumber services on your website’s homepage. Instead, write “Murfreesboro’s most reliable plumber services”. The more location-specific keywords you use, the better.
  •  Optimize your Google My Business Listing:  We have already tackled this, but let’s emphasize how crucial this is. Here is a quick illustration of how crucial your GMB listing can be for your plumbing SEO efforts. If your listing is correctly set up for your location, then you can show up in the near me searches like this one.
  • Improve Your Authority Online by obtaining backlinks from other reputable sites, blogging, and posting useful, informative plumbing content regularly.
  • Get Your Plumbing On-page SEO right: Besides posting great content for your plumbing business, you should also remember things like optimizing your meta tags, image alt tags, and page titles for the right plumbing keywords.

How do you identify the Right Keywords for Plumbing SEO?

To win the organic search results, you will need to understand which keywords are most crucial for your plumbing business. You are no doubt wondering how to achieve this, right?

There are tons of great SEO tools to help you do comprehensive keyword research for your plumbing company. These tools include Moz, Ahrefs, Ubbersuggest, and Google Keyword Planner, to mention but a few. Make sure that you select keywords that have the correct user intent. For example, you don’t want to rank for online plumbing courses if that’s not what you provide.

5. Use Reputation Management to Get More Positive Reviews Online

Reputation Management

Online reviews are a crucial part of your plumbing business.

If a prospect or client hasn’t used your plumbing services before, they will depend on online reviews to obtain an insight into partnering with your business. Reviews are a form of marketing for your plumbing business, so you must include online review management in your plumbing advertising strategy.

To get started with this plumber advertising plan, you will want to collect all the platforms where homeowners leave online reviews about your company. Such places include Angie’s List, Yelp, Google My Business, and more.

Once you have established these platforms, monitor the reviews that show up on these pages. Realistically, you don’t want to eliminate negative reviews. If you had a review profile with only five stars, people would be skeptical or suspicious about your plumbing business.

Web visitors expect to see both negative and positive reviews. They pay attention to what people say about your plumbing company, but they also want to see your reaction to negative reviews.

If you want to understand how to scale your plumbing company, focus on managing your online reputation.

Monitor online plumbing reviews on platforms such as Angie’s List and Google My Business. They respond to all these reviews, regardless of whether they are negative or positive.

When responding to reviews, always try to keep your answers professional. If someone leaves you an awesome positive review, then appreciate them for their feedback. In the case of a less-than-stellar review, try to solve the respondent’s problem and encourage them to contact your plumbing company for further assistance.

Online reputation management will assist you to market your plumbing services better to future clients. It helps show your plumbing business in a positive light and encourages more prospects to return to your team.

6. Use Paid Advertising to Market Your Plumbing Services Online

Paid Advertising

This is a kind of a plumber marketing model used to promote a plumbing service company online. Where you run paid ads on Google or Bing, and the advertiser (in this case, a plumbing company) pays a fee when a prospect clicks on that ad and finally visits your plumbing website.

Paid ads bring in huge traffic and boost the exposure of your company. The major benefit of this search engine marketing tactic (compared to conventional plumbing advertising strategies) is that you will only pay when a visitor clicks on the plumbing ad you run.

Pay-Per-Click (PPC) advertising is one of the best forms of plumber marketing. PPC ads show up above the organic search results, above organic listings, and local plumbing SEO 3-packs. They are tagged with the phrase “ad” to show that it’s paid content.

PPC ads play a major role in helping plumbing contractors get more conversions, and ad clickers are more likely to schedule plumbing service appointments than organic visitors. If you have not included PPC ads as part of your plumbing marketing strategy, then you are missing a huge opportunity to scale your business.

This plumbing advertising idea begins with selecting the right keywords.

Right plumbing keywords make your ad show up in the relevant search results. Long-tail keywords, which contain more than three words, generate great results for your PPC ad since they drive leads interested in your plumbing services and cost less due to their low level of competition.

Once you have selected your keywords, you can go ahead and bid for the placing of your ad. You will be required to set a maximum bid, which is the amount that you want to spend when someone clicks on your ad. The amount is flexible and can be altered.

Your quality score and the maximum bid will play a huge role in your plumbing ad’s placement. Once your ad is placed, you will kickstart your campaign and begin getting leads interested in your plumbing services online.

One of the most effective plumbing marketing ideas for scaling your company online is PPC ads. These ads will assist you to show up in relevant search results before qualified leads. It is a great strategy for getting more quality leads for your plumbing company.

7. Understand the Modern Customer’s Journey to Market Your Plumbing Business Effectively Online

Customer journey

The conventional client journey has evolved dramatically over the years, with the internet changing the way customers purchase services or products. Plumbing brands should get into the minds of their clients to understand how to create awesome experiences for them. Understanding what your clients need and want from you can assist you in deciding which plumbing services to market, when and how to communicate, and the specific information to share to help them make informed decisions. A customer journey map organizes this process so that you can decide how to assist clients at every touchpoint.

The online client journey describes a consumer’s path throughout all services, brand, and business touchpoints that help in making decisions. This process is known as a journey because customers typically look at a plumbing service company or brand several times before deciding to take action.

Traditionally, the client’s journey was linear and was typically driven by your sales representative. Consumers entered at the top of the sales funnel and followed a linear, preset, predictable path before leaving at the bottom (after they have booked a job).

Courtesy of how easily accessible information is in this internet age, that’s not true anymore. The modern customer engages in a looping journey, full of turns and twists, as they follow a personalized path when outsourcing a local plumber.

The stages of the modern customer journey are synonymous to the old framework and operate like this:

  • Awareness
  • Consideration, along with the Discovery and Research Loop
  • Decision or Purchase
  • Post-purchase experience and the Loyalty Loop

Let us break down every phase with a real-world illustration. Pretend our client is James, a married, 40-year-old homeowner with two small kids.

  •  It is 8:30 am, and James’s shower won’t switch on- Awareness
  •  James takes his phone and uses voice search to search “shower not turning on”-Consideration
  • James skims through two blogs that show potential reasons why a shower won’t turn on-Consideration
  •  James watches a Youtube video from a local plumbing business on repairing the shower valve- Consideration
  •  James, finally he is better to leave it to a plumber and Googles “plumbing contractor near me”- Discovery and Research Loop
  • James realizes that he is getting late to work, so he quickly looks at the top three plumbing contractors on the search engine result pages and sees the one whose Youtube video he watched. He realizes that the company has a 4.8-star rating and an online booking feature, so he schedules an appointment online for an evening that day.
  • After his shower is repaired, James raves about the plumber on social media, and after he is prompted from an email, he leaves a review on Google My Business listing –Loyalty Loop.
  •  James water pipes burst following a deep freeze that occurred later in the year. He saw an email newsletter from the plumber he hired to fix his shower. The email discusses what you need to do when pipes burst in your home, so he follows a shortened customer’s journey and requests for an appointment Online-Awareness, Consideration, decision/closing, and loyalty loop.

If you want more booked jobs, plumbing leads, and repeat clients, you need to connect with prospects or clients at every phase of the modern buyer’s journey.

8. Remind Clients About Your Plumbing Services with Email Marketing

Email Marketing

If you want to expand your business, begin using plumber marketing strategies that help you to get new leads. One of the most effective plumbing marketing ideas for scaling your business is to develop a client referral strategy via email marketing.

Email marketing can be the most effective way to keep your company top-of-mind for clients who may require your plumbing services down the road.

To make this internet marketing plan work for your plumbing company, consider the specific calls to action (CTAs) or topics that will resonate with your target audience.

For example:

  • Remind clients of recommended/ required maintenance (such as tips on how to maintain a plumbing system)
  • Share helpful plumbing tips to boost your brand loyalty (e.g., signs of a broken water heater)
  • Provide seasonal reminders to assist clients in keeping their plumbing systems running smoothly (like simple ways to prevent a burst pipe in winter)

9. Use Social Media Advertising to Connect with Leads

Social Media Advertising

Developing a social media advertising strategy is your best shot if you are searching for plumbing marketing ideas. Social media platforms are nowadays prevalent and get a lot of engagement from users. It is a great opportunity for your business to connect with your target audience and share helpful content.

To scale your plumbing company via social media, you must begin by selecting the right platforms. These social media platforms include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can include a combination of these two platforms with your plumbing social media advertising strategy. You will want to select your networks depending on your target market and the social media platforms they frequent most.

Once you have chosen your platforms, you need to start posting content. The kind of content will depend on your network. Some platforms provide a variety of formats for content, while others are generally specific.

By investing your money and time into social media advertising, you can increase your trust among clients, build loyalty and increase brand awareness, get more leads and convert them into paying clients,

But what type of content can plumbers share on social media? Here are some of the things that you can post on social media:

  • Post DIY videos to help your clients out: Homeowners are likely to trust your plumbing business more because of your transparency. And still, there are several things that those homeowners can’t do on their own. When they have a huge plumbing emergency, it’s likely that they will call your plumbing business.
  • Offer Special coupons and deals just for your social media followers. Create special offers for your audience in exchange for your email. Emails are like gold for any plumbing business since they will contact that customer in the future.
  • Run Social Media Contests. Contests give your plumbing company to obtain a lot of exposure and improve their brand awareness.

Start increasing trust levels and establishing relationships with your clients so that they have you in mind whenever they are faced with a plumbing emergency. Create your social media marketing strategy right away, but if you don’t know where and how to start, schedule a free strategy session with one of the experts for assistance today.

10. It All Starts with Your Plumbing Brand

Brand

One of the strategies for building a plumbing business that outranks your competitors is to build a memorable brand. When you thought about building a successful plumbing company, you probably didn’t perceive yourself spending many hours in an attic sweating metal pipes and all analyzing ad traffic and a plumbing website.

But you probably understand more about internet marketing than you think. Whether you understand it or not, you have done some bit of plumber marketing already.

You have created a company name and plumbing logo design. You have spread the message of your new plumbing business to your family and friends. You have requested your existing clients for referrals.

Guess what? These are all conventional plumber marketing strategies.

To make the most out of your plumbing marketing efforts, we recommend that you start at the onset: your brand.

Your brand is more than just a catchy tagline and a memorable logo.

Your plumbing brand is the promise that you make to your clients, and it’s what differentiates you from other plumbers and the reasons that clients will hire you from all other dozen or so plumbing contractors that will show up when they type “plumber near me” into a Google search query.

When launching your plumbing company’s brand, consider the following important questions:

  • What unique offering or service do you bring to the market? What makes your plumbing company unique? What do you specialize in or do differently than everyone in your area? For example, “we provide around-the-clock emergency plumbing service in rural areas or have the fastest response time in our town.
  • Who is the ideal client your plumbing company is attempting to reach?
  • What are your plumbing company’s values, beliefs, and how do they reflect in your daily operations?

Use your responses to the three basic questions as the fundamentals for building your tagline.

For instance, if your plumbing business is dedicated to superior customer service and high-quality work, you could create a tagline like “Once a client, always a client.”

Offline Marketing Strategies for Plumbers

Apart from advertising your plumbing company online, which you should concentrate on more, there are various ways that you can create a buzz in the local area and get your target market’s attention, thereby growing your plumbing company:

11. Send Out Flyers or Postcards

Sending out postcard

Door flyers and mailed postcards can be a great way to spread the word of your new plumbing business spread to neighborhoods near you. In addition, this affordable form of plumber advertising strategy won’t break your bank account before you begin ranking in clients.

Direct mail marketing is an old-school strategy but a goodie. Done properly, this tried and proven advertising strategy can assist your plumbing company reaches tons of homeowners in your service area.

A recent study by a Canadian Post showed that more homeowners read direct mail than promotional email messages. Combining an eye-catching postcard with an attractive coupon and direct mail could earn a spot on a potential client’s fridge.

12. Offer Top-Level Customer Service

Customer Service

As a plumbing business owner, you understand how crucial it is to offer great customer service. But what you might have considered is that going over and above for your clients is an effective kind of plumber marketing.

Apart from training your crew to be patient and friendly with homeowners (particularly in difficult situations), you can do a few things to enhance your customer service. One secret is to follow up with clients after a project is completed to make sure that they are happy with the results.

To measure client satisfaction, you can send out an email survey asking clients to rate their experience with your plumbing business, so they can reward technicians who go out of their way to create awesome experiences.

Blackstorm Design + Marketing can assist you to send out automated emails to clients after a job to assist you to drive referrals and repeat business.

13. Sponsor Local Community Events

Become A Sponsor

Like other home service contractors, Plumbers have a local element that other industries don’t have. Your target customer base is your neighborhood community, and existing, and potential clients reside in the area you service. So leverage local plumbing opportunities to boost awareness of your plumbing company as a brand and get your business out there as a go-to plumbing expert.

Some of the best ways to achieve this are to:

  1. Sponsor local sporting events or teams, such as a high school football team or little league team
  2.  Sponsor local activities and events, like fundraisers, festivals, charities, and more

Obtain repeat or new plumbing leads with alternative marketing methods

Depending on the area you serve and your target demographic, blending offline and online marketing ideas may be the most efficient way to obtain repeat clients or new leads.

Here are some offline plumbing marketing strategies to consider for your plumbing company:

14. Van Wraps

Van Wraps

Just like mobile billboards, van wraps can help to promote your plumbing company to new clients in your service areas as your technicians, or you drive from job to job.

15. Offer Special Discounts for Referrals

Gift card with percent and coins

Homeowners who offer referrals are one of your valuable marketing resources. So, whenever a homeowner sends you client referrals, therefore, make an effort to show how much you appreciate their support. For example, you can send personalized thank you notes with special discounts for great referrals.

Frequently Asked Questions on Plumbing Marketing Ideas

Businesswoman using magnifier looking at question marks

How do you promote your plumbing business?

The best advertising channels for plumbing contractors start with digital marketing and include your plumbing website, search engine optimization, Google local service ads, email marketing, video marketing, and social media advertising.

How do you obtain clients for your plumbing company?

You can use some innovative strategies to get more leads for your plumbing business, including retargeting/remarketing ads, Facebook advertising, next door advertising, Google Ads, truck wrap, and more.

What is the best plumbing marketing strategy?

A good plumber advertising strategy is one that incorporates both offline and online marketing strategies to help you get more plumbing leads for your business.

Grow Your Plumbing Business with Blackstorm Design + Marketing Today

Internet Marketing Specialist

Finding clients for a local service business like plumbing can be daunting but not an impossible mission! These are just a few plumbing marketing ideas that can assist you to get started on both offline and online marketing. Remember that these ideas are as effective as people who make them, if you don’t remain consistent, there would be some other plumbing companies that would take your slot and your clients.

Nowadays, there are tons of internet marketing tools out there for people of all skills and backgrounds. Trying out different plumber marketing ideas will assist you to understand your company and your clients while learning all the important new skills.

If you begin marketing your plumbing company without a plan or marketing professional by your side, you might get overwhelmed. Don’t be afraid to handle over your reins to a plumbing marketing agency.

Ready to see how a vibrant plumbing marketing strategy can help grow your plumbing company?

Schedule a free discovery call to learn how our internet marketing services can help your plumbing company flourish today.

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Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)
These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.
If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.
Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.
A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.
A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.
For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.
Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.
In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

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Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

facebook ad library

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.
While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.
Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.
The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.
If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.
Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.
Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.
Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.
If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.
Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.
Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.
Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

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Email Facebook Facebook Messenger

Email Vs. Facebook Messenger! Which is Better?

Facebook Messenger Stakes its Claim Against Email

When was the last time you had average open rates above 80% and the average click-through rates of nearly 30%. Unless you have been in digital marketing since the very first days in the 90s and early 2000, most of us know that you will be lucky to get a 30% open rate or a click-through rate above 10%. In fact, recent data by Smart  Insights reported that email open rates average is at 22.87% while average click-through rates are down to just 3.26%. Meanwhile Facebook Messenger the newest marketing channel boasts average open rates of 84.3% and average click-through rates of 28.3% according to Modern App which analyzed 100,000 message samples.
Facebook Messenger bots are a relatively new channel but could they just displace email as the preferred marketing channel. Email  has been around for a long time and many business owners are familiar and comfortable with it as compared to Messenger. Facebook Messenger chat bots only came into the scene in 2016 and it is estimated that there are approximately 900 million people using the platform every month. Meanwhile, email has been around for longer and has a massive 2.7 billion users, which is expected to top 2.9 billion in 2019. Facebook Messenger may never surpass that any time soon. However, the effectiveness of Facebook Messenger when it comes to metrics show that it is the most effective channel at the moment.

What are Facebook Messenger Marketing Bots?

Facebook Messenger bots are a collection of digital messages that can be very effective marketing tools. They are programmed by AI to provide automated responses and answer questions. You can get a programmer to code a bot for you or go to a mobile platform such as Mobile Monkey or Chat Fuel, where you can easily build the bot yourself. With a bot, you get to automatically respond to customer questions to improve conversions and customer service. This can save you a lot of time that you would have had to spent replying to emails or having someone on standby answering client questions.

Advantages of Facebook Messenger over Email

1. Personalization

Messages on Facebook Messenger are highly personalized and conversational, which makes it very likely that your messages are more likely to be opened. On the other hand, while email is still a great channel for marketing, it is less personalized and conversational. Moreover, users receive tons of emails a day and with providers such as Google providing filtering, your emails might be dumped in the promotions tab and never see the light of day.

2. You do not have to Deal with Email Fatigue

Long gone are the days when we used to get only personal emails in our inboxes. In the modern world, we get tons of spam in our inbox and marketing emails are more likely to be ignored than most other emails due to email fatigue.

3. Less Time Spent Building a List

Building a list takes a lot of time that may not even convert that well once you build it. Conversely, there is less friction involved in creating a Facebook Messenger leads list. Moreover, your prospects do not have to opt into email newsletters that you spent hours crafting and optimizing. All they need to do is click and subscribe as compared to email, which requires several steps such as type in email, submit and confirm, which increase the chances of users dropping off.

4. Enjoy More Options and Message Sequences

Just like with an email campaign, you can send message sequences which have as many or more options as compared to email sequences and can be just as long or short. However, the best thing about Messenger sequences is that you do not have to wait a day or two before sending the next sequence as you can send the next message anytime you feel like including immediately.

5. Instant Response

Unlike emails where you have to wait sometimes for several days for the recipient to respond, Messenger responses are instant. Moreover, you can engage in real-time conversations with the leads, which significantly improves the chances of conversions.

6. Retargeting

Facebook Messenger is more effective at retargeting given that unlike email, Facebook has a lot of data about your prospective customers. You get data about how they look, their gender, their occupation, where they went to school and even their income. On the other hand, email hardly offers any information about your prospects which makes sending emails more like shooting in the dark. With so much information on your prospects, you can write highly targeted messages and retarget to a very specific customer that is likely to convert.

7. Opt-in Features

Facebook Messenger has the same opt-in features provided by email lead generation platforms. You get boxes, buttons, slide in and pop-ups just like you would with email. You can even acquire leads when they simply leave a comment on your Facebook page which shows that they are interested in what you have to offer.

Facebook Messenger for E-Commerce

The Facebook Messenger chatbot is particularly effective for e-commerce and it should definitely be a tool in the marketing arsenal of any online business. Some of its uses are in:

1. Abandoned Cart Recovery

Messenger makes it possible to create a bot that sends a message to a client who added a product to their cart but did not check out, just like you would with email. You can set up Messenger to ask the client if they have any questions about their purchase or if they would like to check out. This can result in up to 11% conversion of abandoned carts as compared to email, which only converts abandoned carts at about 4%.

2. Live Chat

Messenger provides one of the most effective ways to interact with clients. The Messenger live chat bot makes it easy to either respond manually if you are online or let the bot reply if you are offline. Your customers can receive instant responses to any questions they may have, which gives a good customer experience that can significantly drive conversions.

3. Shipping Updates

It is easy to send messages about the shipping status of orders to customers. You can notify clients of when the package is delayed, shipped and delivered. Messenger can be a way of complementing email updates that could get lost.

4. Product Suggestions

Given that you have access to a lot of data about your potential clients, you can help first-time visitors find what they want or make a decision on what to buy if they do not know what they want. You can configure the Messenger bot to ask the client questions about their preferences and finally lead them to a suitable product. This could also give you an SEO boost as more people spend time on your site and improve engagement metrics.

The Bottom Line

Facebook Messenger is currently one of the most effective ways of doing online marketing campaigns. Its metrics have supplanted email with their high average click-through rates and open rates. It also comes with a variety of functions and apps that would benefit businesses and individual users alike. It is yet to suffer from messenger fatigue, which means that high open rates could lead to high conversion rates. For businesses that take advantage of it, there is still a first-mover advantage to be had as most marketers have yet to discover this excellent channel.

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Advertising Facebook Funnel Paid Traffic PPC

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are  rewarding if done well. This is because of the flexibility that  Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.
However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.
But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.
So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.
But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.
To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.
Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.