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Advertising Facebook Inbound Marketing Lead Generation PPC

Proven Facebook Marketing Tips for Generating Leads

Does your business have a Facebook page?

If you do and you are only using it to interact with your customers, you aren’t utilizing the most powerful lead generation tool today. Although there are several sizable social media platforms today, Facebook is still the largest with 1.47 billion active daily users. A record 74% of Facebook users in America visit the site daily and spend approximately 58 minutes. (Source)

These statistics clearly show Facebook’s potential to boost the growth of any business. Other social media sites may be growing fast, but Facebook is still the largest and most viable for business. Given the platform’s 2.38 billion users as of May 31st, 2019 represent every single demographic imaginable; Facebook should be an obvious choice for any business looking to generate new leads. Here are some useful Facebook lead generation tips to consider.

Understand your target market

To get valuable Facebook leads, you need to do targeted marketing. You can’t possibly target all the 2.3 billion+ users on the platform since not everyone will be interested in your products or services. Facebook is such an effective online marketing tool because you can make ads based on demographics like gender, geographical location, age, and psychographics like hobbies and buying habits. The importance of knowing your ideal customer can’t, therefore, be overemphasized.

If you sell software, for instance, you should ask yourself questions like; how old is my ideal patient, what problem are they trying to solve with my software, how much money are they making, what are their hobbies/interests? Etc. Asking yourself these questions is important in creating the ideal customer who you can then find with Facebook ad tools. Remember, there is no need to place an ad in front of someone who wouldn’t be interested in your product or service.

Pick a Goal

Before placing an ad on Facebook, you must pick a goal for that ad. For instance, you may be advertising to get more “likes”, a larger following, more traffic to your site, etc. Choosing a goal is important for guiding your target audience to take the desired action. You can use information about your target market to pick a goal. If you are advertising to sell a product or service, the goal should be making your audience make a purchasing decision. If you want more followers, your goal should be signing up people.

Facebook has an advanced ad feature that “tells” you the average size of an audience based on the demographics you select. As you set up your ad, such features will guide you accordingly. You’ll notice that your audience size decreases as your target audience becomes more specific. Remember, it is better to have several thousand people who are highly interested in your product/service than to have a large untargeted audience.

Create a Great Ad

Although targeting is crucial, you don’t want to forget about the aesthetics of an ad. Great ads must have text and/or images that are irresistible to your ideal customers. Remember to differentiate your service or product from your competitors or have something enticing to convince your target customer to take the desired action.

A monetary reward (unbelievable discount) is a good place to start. If you are a doctor looking to attract new patients in your area, you can offer a free consultation for a day. In a nutshell, the ad you decide to put up must stand out. Since it will be appearing alongside your competitors’ ads, you must compete and win the attention of your audience if you want to generate sizable Facebook leads.

A general rule is to make sure you select an appealing image and text that is 20% of the image or less. Facebook has researched over the years and discovered that people tend to click on ads which have less text. Facebook also has video ad guidelines. Follow these guidelines to the letter since they are based on actual research.

Match Your Ad to Your Landing Page

This tip is particularly important to advertisers who would like to drive Facebook leads to their website. Your landing page must be consistent with your ad. If your ad is about special discounts to first-time buyers, your landing page should have the same offer. Your target audience shouldn’t land on your website and have to search for your offer. Such a disconnect will make most potential customers navigate away. You should have a clean, consistent, and easy to read landing page if you want a high ad conversion rate.

Have a seamless conversion process

You can get everything right from understanding your audience to having the perfect ad; however, if you don’t have a simple conversion process, your ad won’t be effective. Seamless conversion processes are about making it easy for potential customers to become actual customers. If your ad is meant to sell something, make the buying process as easy and frictionless as possible.

For instance, you can include all the popular payment options instead of restricting payment to a few options. If your ad is meant to sign up new customers for future offers, make a form that is brief and concise and place it on the landing page. If you want customers to call you, put your phone number clearly where a site visitor can’t miss it. You should also use a toll-free line if possible as potential customers are more likely to call if they won’t be charged.

Remember to make your landing page and entire website responsive. Since 2015, there are more people surfing the web via mobile devices than desktop computers. To guarantee seamless conversion processes, your website must be displayed perfectly on any device. It should also function correctly. If you have a “Call Now” button as the preferred action, it should be able to call directly instead of navigating users to your site and forcing them to dial numbers manually.

In a nutshell, Facebook is the most popular and powerful social media marketing platform, currently making it perfect for any business. If you use the above tips, you shouldn’t have problems creating ads that capture the exact audience you want and make them take desired actions. Once you generate Facebook leads, keep them engaged by offering useful content on your Facebook page.

 

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Advertising Facebook Paid Traffic PPC

Tips The Help You Get More From Facebook Ads

Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook has over 1 billion registered users. This means that there is a decent chance that prospective clients and customers for your business are active on the platform. But this is obviously beneficial only to people who are aware of this great opportunity. If you belong to the class of people who are struggling to maximize the dividends of Facebook ads, here are some tips that will help you get over the line.

Simplicity is Key

With so many things popping up at the same time on a popular social media platform like Facebook, people tend to have a very short attention span. There is also a good chance that some people will get irritated when an ad interrupts their experience on Facebook. However, a group of people does exist that have the tolerance for adverts but then again you have to be careful. They are not looking for something complex that will confuse them. Usually, a simple and clear message will get across to more people than a complicated one will.

While it is important that you aim for simplicity, you shouldn’t do this to at the expense of your creativity. Often times, your creativity will determine whether you get people’s attention or not.

Ultimately, you have to find a way to get your message across using few but catchy words and the best image possible to go along with your Ad. If this is done correctly, your message has a high chance of getting across to millions of prospective clients across the globe.

Know your target Audience

One of the exciting things about Facebook ads is that it gives you the chance to send your message to people who will find it useful. You want to put yourself in a position where you can take full advantage of this feature. This is very important because it makes no sense to spend time designing a very good ad campaign only for it to end up being viewed by people who have no interest in your brand or service.

The best way to create a filter that will help you streamline the people who view your ads is to carry out a survey of your current client base.

  • What are the ages and hobbies of your current clients or those that will be interested in the product you are offering?
  • What are their location and gender?
  • Social class and much more.

Basically, the more information you have, the better your chances of reaching prospective clients with Facebook ads. Doing this correctly could be the difference between a successful ad and a failed one.

Make your Call to Action Irresistable

A very important part of your ad is its “call to action”. It has to be clear and straightforward. You may lose potential clients if they have to take time to try to figure out what your call to action is. Make sure they are pointed in the direction every time. The call to action should show what you are trying to get the prospective client to do. A “sign up” button will work if what you are trying to do is to collect people’s emails. “Buy now” on the other hand will make sense if you want your clients to buy a particular product and so on.

If people take time out to go through your ad, then there is a good chance that they will do what you ask them to do. All you have to do is tell them what to do! So you have put thought into this. However, if you are not sure of your ability to come up with a catchy “call to action”, there is no shame in outsourcing the task. You will be better off spending a few extra cash to get the quality that will make sure you have a successful ad campaign. In fact, there are digital marketing experts who believe that the “call to action” aspect of your ad will determine whether it will work or not.

Ultimately, be gentle and try to appeal to the good side of your reader.

Keep the Mobile side of your Facebook Ads in mind

Do not get carried away by your beautifully designed desktop ad, there is a good chance that it may not look as good when readers view it through a mobile phone. And since most Facebook users make use of their mobile phones, this is one aspect you can afford to overlook.

Always make sure your ads are optimized for mobile viewing. Aside from this, you need to view the ad on your mobile phone to make sure you have done everything right. You may want to take this further by asking a colleague to view the ad on his/her mobile device. Their opinions should help you shape things up.

Facebook makes things a lot easier for you with its basic guidelines. These guidelines will help you draw out the best ad possible. All you need to do is to follow the steps provided and you should be good.

Videos Matter! Don’t leave them out…

Videos trigger a certain level of curiosity in people. So there is a huge chance that you will get people to engage your ads if they come in form of short videos. However, you have to make sure that the video you use is of great quality and it passes your message across within a few seconds.

If you do this well, you may not need to bother using the traditional text and image style of Facebook ads again.

Note: The video has to be short (a few seconds would be perfect), informative and of good quality

Conclusion

With the right strategies and techniques in place, Facebook ads have the capacity to dramatically turn the fortune of your business around. All you need to do is to pay attention to detail, have a good knowledge of your audience and cut down on excesses.

Usually, a simple clear message and a quality image will do, but as we said earlier, videos will likely work better.

Facebook ads and digital marketing are vast, but the few tips above should put you on the right track.

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Email Facebook Facebook Messenger

Email Vs. Facebook Messenger! Which is Better?

Facebook Messenger Stakes its Claim Against Email

When was the last time you had average open rates above 80% and the average click-through rates of nearly 30%. Unless you have been in digital marketing since the very first days in the 90s and early 2000, most of us know that you will be lucky to get a 30% open rate or a click-through rate above 10%. In fact, recent data by Smart Insights reported that email open rates average is at 22.87% while average click-through rates are down to just 3.26%. Meanwhile Facebook Messenger the newest marketing channel boasts average open rates of 84.3% and average click-through rates of 28.3% according to Modern App which analyzed 100,000 message samples.

Facebook Messenger bots are a relatively new channel but could they just displace email as the preferred marketing channel. Email has been around for a long time and many business owners are familiar and comfortable with it as compared to Messenger. Facebook Messenger chat bots only came into the scene in 2016 and it is estimated that there are approximately 900 million people using the platform every month. Meanwhile, email has been around for longer and has a massive 2.7 billion users, which is expected to top 2.9 billion in 2019. Facebook Messenger may never surpass that any time soon. However, the effectiveness of Facebook Messenger when it comes to metrics show that it is the most effective channel at the moment.

What are Facebook Messenger Marketing Bots?

Facebook Messenger bots are a collection of digital messages that can be very effective marketing tools. They are programmed by AI to provide automated responses and answer questions. You can get a programmer to code a bot for you or go to a mobile platform such as Mobile Monkey or Chat Fuel, where you can easily build the bot yourself. With a bot, you get to automatically respond to customer questions to improve conversions and customer service. This can save you a lot of time that you would have had to spent replying to emails or having someone on standby answering client questions.

Advantages of Facebook Messenger over Email

1. Personalization

Messages on Facebook Messenger are highly personalized and conversational, which makes it very likely that your messages are more likely to be opened. On the other hand, while email is still a great channel for marketing, it is less personalized and conversational. Moreover, users receive tons of emails a day and with providers such as Google providing filtering, your emails might be dumped in the promotions tab and never see the light of day.

2. You do not have to Deal with Email Fatigue

Long gone are the days when we used to get only personal emails in our inboxes. In the modern world, we get tons of spam in our inbox and marketing emails are more likely to be ignored than most other emails due to email fatigue.

3. Less Time Spent Building a List

Building a list takes a lot of time that may not even convert that well once you build it. Conversely, there is less friction involved in creating a Facebook Messenger leads list. Moreover, your prospects do not have to opt into email newsletters that you spent hours crafting and optimizing. All they need to do is click and subscribe as compared to email, which requires several steps such as type in email, submit and confirm, which increase the chances of users dropping off.

4. Enjoy More Options and Message Sequences

Just like with an email campaign, you can send message sequences which have as many or more options as compared to email sequences and can be just as long or short. However, the best thing about Messenger sequences is that you do not have to wait a day or two before sending the next sequence as you can send the next message anytime you feel like including immediately.

5. Instant Response

Unlike emails where you have to wait sometimes for several days for the recipient to respond, Messenger responses are instant. Moreover, you can engage in real-time conversations with the leads, which significantly improves the chances of conversions.

6. Retargeting

Facebook Messenger is more effective at retargeting given that unlike email, Facebook has a lot of data about your prospective customers. You get data about how they look, their gender, their occupation, where they went to school and even their income. On the other hand, email hardly offers any information about your prospects which makes sending emails more like shooting in the dark. With so much information on your prospects, you can write highly targeted messages and retarget to a very specific customer that is likely to convert.

7. Opt-in Features

Facebook Messenger has the same opt-in features provided by email lead generation platforms. You get boxes, buttons, slide in and pop-ups just like you would with email. You can even acquire leads when they simply leave a comment on your Facebook page which shows that they are interested in what you have to offer.

Facebook Messenger for E-Commerce

The Facebook Messenger chatbot is particularly effective for e-commerce and it should definitely be a tool in the marketing arsenal of any online business. Some of its uses are in:

1. Abandoned Cart Recovery

Messenger makes it possible to create a bot that sends a message to a client who added a product to their cart but did not check out, just like you would with email. You can set up Messenger to ask the client if they have any questions about their purchase or if they would like to check out. This can result in up to 11% conversion of abandoned carts as compared to email, which only converts abandoned carts at about 4%.

2. Live Chat

Messenger provides one of the most effective ways to interact with clients. The Messenger live chat bot makes it easy to either respond manually if you are online or let the bot reply if you are offline. Your customers can receive instant responses to any questions they may have, which gives a good customer experience that can significantly drive conversions.

3. Shipping Updates

It is easy to send messages about the shipping status of orders to customers. You can notify clients of when the package is delayed, shipped and delivered. Messenger can be a way of complementing email updates that could get lost.

4. Product Suggestions

Given that you have access to a lot of data about your potential clients, you can help first-time visitors find what they want or make a decision on what to buy if they do not know what they want. You can configure the Messenger bot to ask the client questions about their preferences and finally lead them to a suitable product. This could also give you an SEO boost as more people spend time on your site and improve engagement metrics.

The Bottom Line

Facebook Messenger is currently one of the most effective ways of doing online marketing campaigns. Its metrics have supplanted email with their high average click-through rates and open rates. It also comes with a variety of functions and apps that would benefit businesses and individual users alike. It is yet to suffer from messenger fatigue, which means that high open rates could lead to high conversion rates. For businesses that take advantage of it, there is still a first-mover advantage to be had as most marketers have yet to discover this excellent channel.

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Advertising Facebook Funnel Paid Traffic PPC Uncategorized

Step-Step Guide on Setting Up A Facebook Sales Funnel For Your Business

With the rise of the internet and increased social media presence, it’s not surprising to note that most businesses want to maximize on Facebook as a way of generating the much-needed leads to their services/products. Besides, it doesn’t cost much and the results are rewarding if done well. This is because of the flexibility that Facebook as a platform offers to its users. Also, since it has a lot of users, targeting your desired audience is pretty easy. So whether you are starting out or already established, you should consider coming up with a Facebook sales funnel if you want to achieve tangible results.

However, contrary to common assumptions that you should always focus on Facebook ads on your sales funnel to ensure success, there’s still much more you should pay attention to. For instance, for your ads to be productive, you should always aspire to first craft them in a way that will attract potential clients to whatever it’s that you offer. This is because it’s that one first click that will lead them to more information prompting them into wanting to make a purchase/ subscription or whatever your call-to-action is.

But then what do an effective sales funnel really comprise of? Below is a glimpse of what you should look out for;

#1 Enticing Offer

This should be number one when it comes to setting up a Facebook sales funnel. It has to be catchy and that’s why it’s advisable to have it as your headline or at least part of it. While at it, ensure it features the current needs of your target audience. People are always curious about products/services that offer solutions to their problems. Don’t offer them anything less.

So when coming up with this, try placing yourself in the position of your audience and ask yourself the following questions; what kind of issues are they facing right now? How do they feel about them? In which way can your product or service help them out? This will help you craft your offer in an irresistible manner; right from the headline to the entire ad content. Make it intentionally irresistible

#2 Clear Contact Information

After people have seen your ad and liked it, the next step they’re likely to take would be to contact you for a purchase or more information. And you should always ensure that you don’t miss that chance. How? by providing them with the quickest way to contact you. For instance, if your aim is to reach Facebook mobile users, then the most appropriate measure is to provide them with a “Call us or message us” element in your ad. That way, all they need to do is press and reach you on the other end. Remember people are always busy with other things, so make your availability stress-free.

#3 A well-thought And Attractive Opt-in-page

Now that you have made your ad irresistible, your target audience will click on it and get redirected to your official site. This is what we call a landing page. And by all means, all its content should be in line with the information on your Facebook ad. failure to do this, you risk losing potential customers for good. No one likes to have their curiosity built up and them disappointing. Well, not unless you want to land on the wrong side of your audience, which should never be the case.

But this doesn’t mean that the information on other pages should be duplicate. on the contrary, it shows a lack of creativity. It’s advisable to present the same ideas but in a different but yet intriguing manner. And since there’s no restriction to how many words you can write on your site, ensure to elaborate the information such that the audience fully understands what they are in for.

#4 Simple Opt-In Process

Now that you have set an attractive and informative landing page for your ad, you should continue pushing the audience into subscribing to your idea. And that means providing the necessary information as per your ad’s call-to-action and they should in return receive the enticing offer. Remember most social media users are always in a hurry and have other things on their plate, so make the opt-in easy so that you don’t risk having them abandon the “mission” half-way. So make the information gathering forms as brief and precise as possible. You can also include an option of providing their mobile numbers for easy communication. But don’t push it. Personal information is quite sensitive and most individuals are careful as to whom to entrust their details.

#5 Prompt Enticing Offer Delivery

Ensure your audience are able to access your offer as soon as they provide you with the needed information. Delaying this can lead to mistrust which can cause propaganda and completely ruin your reputation. It could be a direction to a pick-up point, confirmation of delivery date and time, access to immediate downloads, etc. But whatever it’s don’t make a mistake of making them wait for too long without proper communication.

#6 Email list Follow-ups

It’s always good to follow-up on your clients. this step might seem unnecessary, but trust us, it’s of much importance as much as the fists step. It makes them feel valued and could lead to recurring business/referrals. It also allows you to know what they have bee up to and receive any feedback on how you can improve yourself as a business. And this will positively impact your next Facebook sales funnel as you can now add customer success stories to your profile.

To make work easy for you, draft a series of follow-ups, polish them and have them ready for sending for masses at whatever time and place.

#7 Impactful Call-To-Action

Yes, your audience might have clicked your ad and probably opted-in to your enticing offer, but you still have to leave them with a compelling call-to-action that will remind them that your products/services are the answer to their issues. And part of this is reminding them that you’re readily available for when they need you. Purpose to create a personal touch. So make it as if you’re speaking to a friend but in a firm professional manner.

Having a Facebook sales funnel is a sure way of leading your target audience into subscribing to your call-to-action. However for this to be successful and help you meet your objectives, you have to keep winning their trust every step of the way.