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10 Important Plumbing Marketing KPIs You Should Be Tracking in Your Business

Increase your clients base, and maximize profits in your company with plumbing  marketing KPIs

Do you have an idea of what makes your plumbing company’s marketing or advertising campaigns a success? Clues why your business is not generating enough leads? Why is a plumbing company doing so well?

Well, suppose you are not closely monitoring your plumbing marketing efforts online. In that case, you will never understand what is working or not, and that’s where digital marketing Key Performance Indicators come in. You can measure and track metrics that matter most to your plumbing business growth using KPI.

increase customer base

Before internet marketing was introduced, a plumber would only establish how a specific campaign was fairing based on office visits and the number of new clients acquired. However, such results rarely displayed an accurate calculation. But with the right plumbing marketing KPIs, you can know your weak areas and conduct the much-need tweaks in your strategies for maximum results.

That said, here are a few things to understand before selecting and monitoring your digital marketing for plumbers’ KPI.

What Are Plumbing Marketing  KPIs?

Key Performance Indicator

Key Performance Indicator is a measurable attribute showcasing how ineffectively or effectively your plumbing company reaches its desired goals. Plumbing marketing KPIs are quantifiable measures or metrics employed to assess the performance of your company’s marketing objectives. These metrics can be traced to different aspects of your plumbing business ranging from employees and leads generated to sales.

Internet marketing KPIs go hand in hand with your company’s online marketing strategies regardless of whether it’s sales growth, brand awareness, SEO strategy, and lead generation. Examples of such metrics include details on conversion rate, engagement rate, sales revenue, page conversion, marketing qualified leads, and SERP. Any measurable figure in your plumber marketing plan, one that can be acted upon, constitutes a KPI.

KPI comes from Google Analytics, lead conversion tool, Google Ads, Google Analytics, or even from your plumbing sales representatives.

5 Reasons To Track Your Plumbing Marketing’s KPIs?

When properly used, plumbing marketing KPI tracking can be an incredible tool for growing your company. Some of the key advantages of measuring metrics and acting on data include but are not restricted to:

1. Monitor Your Plumbing Company’s Health

Company’s Health

Only a few KPIs are required to measure the health of your company. Plumbers who monitor metrics in categories such as employees, customers, processes, and revenue find it very easy to remain on track while keeping their income high.

2. Measure Processes

KPIs are utilized to measure processes

KPIs are typically applied to show if your company is attaining its strategic goals set by the top management. Numerous KPIs are utilized to measure processes, such as productivity indicators, profitability indicators, and quality indicators amongst others.

3. Client Metrics

KPI metrics

Besides employees and processes, client metrics are also of utmost importance. They can help your company know the number of customers, revenue generated, and even the cost of acquiring those clients.

4. Operational Metrics

use operational metrics to ensure staffing, finances, and marketing are on the right track

Operations metrics are a good way to help your operations department enhance its day-to-day operations. You can use such metrics to make sure staffing, finances, and marketing are on the right track.

5. Measure Progress Over Time

business progress

A good strategy for measuring your business progress is to set targets at the beginning of the year, such as revenue, gross margin, number of locations, and even number of employees. Then, you can use weekly, quarterly, and monthly reports to remain on track with the KPIs and progress towards set goals at the start of the year.

 In a plumbing marketing campaign, tracking your KPIs is the only way to understand what is working or not. For instance, if you make good money from a specific marketing campaign, but you cannot show what generated that revenue or profit, that is, then you will never know what you need to improve and where you need to invest more. Your site traffic, for example, could be the one driving all your qualified leads and your marketing crew or department is busy investing a lot of dollars on unnecessary channels.

Top 10 Plumbing Marketing KPIs You Should Be Tracking in Your Business

Cost Per Lead (CPL)

CPL

CPL is a plumbing KPI used in lead generation to know how much each lead costs your company. In simple terms, it shows you the cost of bringing in a lead from your advertising or marketing campaigns. Leads help you understand which contact or user is a potential client. It is normally the initial step into knowing how your internet marketing is performing beyond simple reach from metrics like unique visitors to your plumbing website.

Cost per lead helps you understand where your brand awareness efforts in marketing are most crucial. They tell you whether your campaigns are generating desired results at an affordable cost or not. They assist you to understand the amount of money you need to get a particular set of leads for your plumbing company. Because leads are the starting point of your sales processes, improving and benchmarking your cost per lead is an important metric for your plumbing marketing efforts or campaigns.

Conversion Rate [CR]

the more conversions, the better your plumbing gets in Google rankings

In plumbing marketing, a conversion happens when a prospect or client completes a particular activity, such as booking a job or subscribing to your newsletter. It can also be any action that helps meet the objectives that your plumbing company has. On the other hand, conversion rate measures how regularly a client completes a particular set goal,

Conversion rate is a crucial metric that shows you if your marketing campaigns are on track. They tell you how effective your strategies are in terms of attaining a set goal. A higher conversion rate implies more likelihood of prospects or clients converting after coming across your piece of content. This also means low costs in terms of acquiring customers, which saves you money in the long run.

Consequently, the more conversions, the better your plumbing gets in Google rankings. Thus, if you want to skyrocket your bottom line, make minor but worthy tweaks to your plumbing website. Use Google Optimize together with Google Analytics to test various elements of your website to increase your revenue without necessarily increasing your ad spend.

Return on Investment (ROI)

ROI

ROI denotes the amount of profit your plumbing company will earn from the money spent on a particular activity or investment like a marketing campaign. As an online marketing metric, ROI helps you know whether your company is profitable or not. It shows the expenditures as well as activities connected with them that are creating revenue and those that are not.

So, it is an important tool for planning your marketing or advertising budgets. While it is not possible to capture the total money spent on marketing activity, say a Google Ad campaign, it is crucial to make sure that your ROI is comparable to other internet marketing activities.

Bounce Rate

bounce rate refers to the number of clients or prospects who visit your plumbing website

Simply put, bounce rate refers to the number of clients or prospects who visit your plumbing website and leave right away without completing any meaningful action. If your site has a high bounce rate, this is a good indication that there are flaws in your online marketing strategies, and some of them could be irrelevant traffic sources, weak landing pages, or poor targeting, amongst others.

A prospect visiting and clicking off your website also implies they didn’t find what they were searching for and the only way to make sure that they spend time on it is by auditing your content and identifying what they are looking for. This way, you will craft relevant content that will attract them.

Cost Per Acquisition (CPA)

CPA

CPA revolves around revenue after a lead becomes a paying client. It gives you a rough idea of how much you will spend to get a client to open his or her wallet. CPA is a deal for paid search marketing campaigns like Pay-Per-Click campaigns.

Click-Through Rate (CTR)

CTR

CTR is another internet marketing metric that quantifies the number of clicks on a specific content over the number of impressions it achieves. It is the percentage of prospects that click on a campaign after coming across it.

CTR is the simple form of engagement rate because the only engagement counted is the one that matters the most and clicks on a link. This metric shows whether your site content is interesting to grab people’s attention and lead them to click on the link and be redirected to the plumbing website.

In Google ads, CTR boosts your quality score each time a user clicks on an ad, and when this occurs, your ads are ranked on top of SERPs, which has other advantages such as increased traffic and more conversions.

Lifetime Value

Customer lifetime value

Customer lifetime value refers to a KPI used to measure the amount of revenue you can expect from a specific client for the entire period of doing business with your company.

A higher customer lifetime value indicates that your plumbing business is doing well and often signals a profit. It helps you understand how valuable different customers are and thus allocate more resources to them.

Business Growth

business growth metric

Another important KPI for plumbers is the business growth metric. This can be calculated in numerous ways, but estimating your annual gross profit margins is the most effective. This is where you bring in things like cost of operation, salaries, and cost of equipment into the equation. To find your gross profit margin, calculate your total sales revenue and subtract your total cost of operation, divide the figure you obtain with sales revenue again.

Customer Satisfaction

client satisfaction

Lastly, client satisfaction. Do you know that it is much cheaper to keep an existing customer than to try to get a new one? This is why customer satisfaction is an important KPI for plumbers since client satisfaction leads to retention.

You can assess your customer satisfaction levels by developing a questionnaire form and asking clients to fill it. Keeping your eye on online reviews is also crucial. You can improve customer satisfaction by responding to all reviews (whether negative or positive) promptly and professionally.

Top Channels for Local Plumbing Contractors to Generate Qualified Leads

By analyzing your overall plumbing marketing strategy and how every lead source generates qualified sales for your company.

Then you can begin to work on the different marketing efforts with every channel to obtain more qualified leads, increase sales growth and reduce client acquisition costs.

While monitoring plumbing marketing KPIs your sales crew should come in to see how your collective advertising or marketing efforts generate results across the following channels.

Organic Search

Organic site traffic will be one of the cheapest in terms of acquiring leads

Homeowners and property managers use search engines such as Google or Bing to find information about a local service business and click on the organic results shown to them. Not advertisements. Organic site traffic will be one of the cheapest in terms of acquiring leads but will take the longest time to develop and achieve realistic results.

Paid Advertising

Increase your chances of increasing traffic

There are multiple ways paid advertising is showcased to your potential clients to boost website traffic, and here are some examples. But, if you want to increase your chances of increasing traffic to lead ratio, landing pages are a perfect way to achieve this.

  • Google Local Service Ads
  • Text ads from Google Ads
  • Display advertising on other sites
  • Paid ads on social media websites
  • Click to call ads from Google.

Social Media Marketing

SMM illustration

Social media is one of those platforms that can help you in various ways. Not all resulting to direct sales, but offering you an opportunity to build and get:

  • Brand awareness
  • Potential client referrals
  • Client support channel

As you can see, a lot goes into each plumbing marketing KPI, and together they show a clear picture of how your company is performing online. Every monthly report combines it all and makes sure we continually drive revenue in the best ways possible. At BlackStorm Design +Marketing, we are in the business to create lifelong partnerships, and such plumbing business marketing KPIs hold our team accountable.

Let’s work together to create a strong online presence for your plumbing company so you can book more jobs on the web.

Schedule a free strategy session with BlackStorm Design + Marketing to learn how we can help your plumbing business grow today.

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Electrical Google Ads Map Listing Marketing Strategy Off-Page SEO On-Page SEO Search Engine Optimization SEO Website

3 Biggest Trends in Electrical SEO

The Fundamental Electrical SEO Plan For The Future

Performing a random search on google reveals how much online marketing has dominated the internet. Search Engine Optimization, popularly known as SEO, significantly impacts today’s e-commerce.

Are you looking forward to growing your electrical business online? This article gives you the perfect head start. Read on!

Will SEO be significant in the future?

SEO

The increasingly conspicuous Google Ads are among the numerous changes in the internet marketing world. If you perform a random search today, the chances are such that a Google Ad will appear at the top. This most certainly, has gotten you wondering if you need SEO.

SEO’s future is still intact. This is because 71% of all electrical-related searches will return organic search results among the top three map listings. Interestingly, the top 5 organic listings constitute 65% of all the searches related to electricity.

Additionally, statistics have shown that only 14% of people click on the Ads, while the rest scroll down to the organic listings. For these reasons, SEO’s future is still intact, and this article looks at the functionality of SEO now and in the future.

What is the Electrical SEO?

electrical SEO

Electrical SEO is simply the optimization of electrical websites and pages to boost organic search listing on prominent search engines like Bing and Google without paying for Ads.

Significance of SEO to your electrical business

SEO for your electrical business

The online world is closer to anyone than the real world. If you want to buy something, studies have suggested that you could be among the 94% who opt to perform an online search first. People will click on the websites listed at the top as these appear as more pertinent to the search and thus better trusted.

For the above reason, if your website does not feature at the top, you may never reach your customers online. The SEO marketing strategy will help your electrical website rank above many other electrical websites based on specific keyword searches.

Since the search engine collects information about every site and ranks the pages, you must get to know all elements that earn your website a higher score.

Text, content, and links, among other relevant information incorporated in your webpage’s HTML code, are the focus of SEO. In response to a search, the search engine looks for the searched word in these first. Robust SEO approaches are necessary to guarantee your website a slot at the top, and this article tells you how.

3 Biggest Trends in Electrical SEO

1. Elaborate and expressive content is significant.

Proper product and service listing are crucial for your electrical company. You should create an individual page for every service/product that you have. If you’re an electrical and do such disconnecting electricity, have a separate page for it, and don’t forget to indicate your geographical location.

SEO content

If you do several types of electrical or somewhat different electrical solutions such as electrical wiring in a building, installing electrical equipment into an installation coupler, or any other electrical repair, make a page with information about each service.

As this is for boosting your website’s SEO ranking, a page of content is necessary for each page you create.

A page of content should not miss any of the following:

  • What the service is?
  • What the customer gains from the service?
  • Audio-visual (video, image, and sound) presentation of some work you’ve
  • Other stuff that boosts your service

An electrical company will usually cover a span of up to 50 miles, which could include several towns or cities. To market your electrical company across these cities, you could make each page unique in some way. The difference could be as simple as having different reviews to a more complex task, like placing a video focusing on the site’s target area.

Targeting individual neighborhoods will also stand your electrical website a better chance of being ranked high. It is particularly useful in cases where people want their wiring fixed urgently and so would want a local electrical company to do the job.

Finally, make sure to write captivating content for your site; otherwise, your website’s visitors will not want to go through your site, let alone consider your services. Nowadays, SEO is focusing on user optimization. That said, if people do not spend time on your website, Google is not going to be placing the site on top in the future.

2. To score high on ranking, have your content attractive to the prospective customer.

Poor quality & misdirected links redirecting to your website will scathe your rating The evolution of the digital world is so fast, and you need to keep pace. In just a few years, Google updates have seen a lot of change in SERP. For example, Google’s Penguin update, quality, and relevance of links are at the forefront. If a link you insert is not related to the electrical business, it will lower your electrical website’s score.

Monitoring the links that come to your website is of great help, ensuring that those links are appropriate and not spam. To do this, you can use the Search Console or have someone review them and purge the unwanted ones. The words contained in the anchor text are for your electrical website ranking. In this era, you will want to keep diversifying your link label.

3. Physical operating premises are necessary for a high rank, and a physical office for your electrical company will do good for your website ranking.

a physical office for your electrical company will do good for your website ranking

Without it, your business is unlikely to rank high. After Google Maps rolled out the Pigeon update, which focused on Local Maps Listing, persons who operated virtual stores or had fake addresses or those that employed UPS Store’s mailboxes had a massive slash down on their sites’ ranking. Virtual offices were also removed from Google Maps. Using a home address as your business (just like the majority of our clients) will not undermine your electrical business’s ranking on Google.

Other changes in SEO electrical

  • Years old SEO Techniques wok no more.
  • Google has fathered artificial intelligence. At this level, keywords and spam backlinks are a thing of the past.
  • User experience optimization is all!
  • The era of Panda, Pigeon, and such is almost over. With more focus on user optimization, Google’s engine is now focusing on what the user does on-site and with the search results.

What are the best new ranking considerations for the future?

Click-Through Rate (CTR)

CTR

CTR is when a user types in the name of a company, say ABC Electricians, scrolls and clicks on the first listing. If this listing they click is your website, it is treated as a click-through to your site. The more clicks, the higher the ranking for your company. We will look at how you can increase the CTR.

Scroll speed and time spent on a page are important

Scroll speed

Once a user is directed to your page via click-through, what they do on that page, whether scrolling down through your homepage or clicking that back button, affects your rating.

Watch your bounce rate

bounce rate

A bounce is when someone visits your web page, does nothing, and then clicks back to look at other such results. Bounce back is something to watch, and Google Analytics will help you monitor your page’s bounce rate.

Branding is a key to Google’s ranking

Branding

An offline brand is not equivalent to an online brand. Being cited by other local sites and authentic sites is a big boost for Google’s ranking.

Citation review

citation template

The number of citation reviews and other related links significantly influence your page’s ranking.

Let’s get started!

Come up with the best keywords compatible with your service, area of operation, and search volume. A keyword is a term a person will type into the search area to look for you. This can be something like: wiring installation in Denver or even electrician contractors in Denver.

There are three types of keyword-based on intent:

  • Awareness keywords: These are mostly used by people seeking information.
  • Research and comparison keywords: These are primarily used by people trying to make a comparison online. For instance- “the best electrician contractor near Denver.”
  • Buying intent keywords: These are used by customers ready to buy. One such keyword would be “Denver wiring installation.” For every keyword type, the choice of the right keyword makes the difference.

How to come up with the keywords

keywords

The easiest way is to visit the Google page and type something related to your electrical website. This appears simple, but it’s all you need to know what people around you are searching for. Making a list and typing those things on Google search is a good start.

You can also use tools such as Google Keyword Tool, Spyfu, or SEMrush to come up with keywords. These tools are very resourceful as they show you the monthly number of searches for that keyword as well as show you the intensity of competition for the keyword(s).

What are some of the keyword structures you can use?

  • [Your City] + Electrical Services
  • [Your City] + Electrical Companies
  • [Your City] + Electricians
  • [Your City] + Electrician Contractors
  • [Your City] + Electrical wiring installation experts

You can include add-on phrases to the keyword search, such as:

  • …in my area
  • …near me
  • …experienced
  • …affordable

Mobile-friendly websites are better

Mobile-friendly

Optimize your website so that it is accessible by gadgets such as smartphones and tablets. Nowadays, a website that’s not mobile-friendly will not feature at the top. You can check this by visiting the Google Mobile test site. Ensure your website is mobile-friendly before putting it up for electrical SEO.

Electrical SEO- On-site optimization

Building a robust website with valuable content and user experience

website's usability

Multimedia placed on your page will, by far, increase the on-page time, prompting google to reduce your bounce rate. Strategically placed videos of workers working are likely to boost your electrical page view time.

Stock images tend to spoil your ranking as people think they have been downloaded. Avoid them at all costs. Instead, skillfully made images will earn the trust of users who translate into customers.

A page for a service!

As seen earlier, a page for each service will help you be as granular as is required. You will need to optimize each of these pages by strategically placing the primary keyword in the title, header, and the rest of the page.

Main keyword in title and H1

H1

Use the main keyword(s) in the title and H1 (header 1) and the suitable keyword in H2 or H3. Something like “Electrical experts in Denver” along with other factors will give you a good score.

Widespread use of the keyword in the electrical website will help your site rank high, as more of the search keywords are contained in your website.

Meta descriptions

Meta descriptions

These are descriptions below each search result title, giving some little information on what the page or the post is all about. Use a meta description that is captivating enough to drive clicks. With increased CTR comes a better SEO ranking.

Name, address, and phone at the page bottom

NAP

Advanced tools like Schema are useful for adding a name, address, and phone number to your website. This scripting gives the search engine information about your company, and the information includes a physical location, services offered, and the nature of your company.

Blogging on trends

Blog

Updating your company website weekly is an excellent way of adding content to your site as well as explaining some electrical-related services you offer.

Electrical SEO- Off-site optimization

Optimize Google My Business Listing

Verifying your business location

Verifying your business location is an essential thing for electrical SEO. Once verified, respond to all user reviews on the Google My Business dashboard, and it boosts user trust as you appear to be active on the page.

Get high-ranking citations to promote your brand

Being listed by the major business directories has the effect of telling the search engine that yours is a significant brand and thus ranking higher.

Use the top leveraging tools for online reviews

online reviews

Bargaining chips such as Grade.us and building active online reviews will enable your electrical website to gain reviews on Google My Business or social media platforms.

Create authentic and suitable links that point back to your site from outside

build links to your site

Gaining a listing on websites such as Yelp is a great way to secure a listing with Google. These sites are also major directories.

The secret to securing a position at Google’s top 3 listing

position your company to rank well on Google

The main determinants of your electrical website’s ranking on Google Map are Google My Business and Getting Listed

Google My Business encompasses listing on major directories and social media platforms. Reviews on Google My Business play a very significant part in ranking. For this reason, amass as many Google reviews as you can.

  1. A Recap on the new electrical SEO Strategy for the future. Create a page for each of your services within your electrical website. Indicate the geographical area that you cover.
  2. Optimize your website for mobile accessibility.
  3. The keyword on your title and header will increase your site’s chance of being ranked.

High-quality and relevant content on each service’s page will be very appealing to the user, thus more on-page time.
Multimedia content makes your site more appealing, increasing the time spent on the page. Suitable images and videos increase the time spent on the page.

Google review is a massive boost for top listing. Get as many reviews as possible.

user reviews

  • Invest in a reputable citation.
  • Regularly update your website and service through blog posts
  • Build admissible local and relevant links related to your area of operation to aid you in the ranking.
  • Utilize paid search to help you gain leads rapidly.
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GMB Google Ads Leads Local Marketing Local SEO Marketing Strategy Online Reviews Organic Traffic Plumbing Reputation Management Reviews SEO

The Definitive Google Business Profile (GBP) Guide for Plumbers (Stand Out and Schedule More Appointments)

Discover Our Proven Bag Of Tricks For Using Google Business Listing For Plumbers To Attract Qualified Local Leads And Improve Your Online Visibility

Google is estimated to have a whopping more than 95 % of the search engine market. This implies that with more and more people looking for plumbing companies like yours online, Google can become an important marketing tool for your plumbing business.

If you’re a plumber, you already know that internet marketing is essential to reaching new clients. And one of the best ways to get local clients is through your Google Business listing.

optimize GMB profile

However, if your plumbing company doesn’t have a business profile on Google when homeowners type your business name into the search bar, nowadays they would say that you don’t exist. If your plumbing website can’t be found online, you can kiss goodbye to the prospects of booking service appointments with them. Whether you are offering residential or commercial plumbing services, you could be missing a huge chunk of your target market to the competition.

If you want to rank higher on Google and appear more in local searches or Maps, keep reading to know everything you need to generate consistent qualified leads and rank higher in local searches or Maps with a free Google Business Profile for plumbers.

What is a Plumbing Google Business Profile?

Google Business Listing or Profile (formerly known as Google My Business) is a digital tool built by Google to help local plumbing companies like yours manage their online presence on Google Maps and Google Search.

Google map with red pin

When a homeowner searches with a local intent (consider plumber + city or town name, plumber near me), Google will give them a map with red pins on it. Below the map, you will see the list of plumbing contractors with contact details and stars.

The map is part of Google Business Profile, a free tool by Google that helps local plumbing businesses get found by prospects or clients online. Your plumbing GBP listing appears in search results when people are looking for plumbers in their area, and it provides them with important information about your business, such as your phone number, address, hours, reviews, and more.

Why Does Your Plumbing Company Need a Google Business Profile?

Google My Business

Your plumbing business must be found when prospects or clients search online. Using traditional media to market your company has benefits, but that should be your secondary strategy, not your primary one.

Online visibility is the king in today’s plumbing industry. A professional plumbing website is a great place to begin, but it can be easily lost in the sea of other countless options. When homeowners look for terms like “plumbing contractors in (city) name or “plumbers near me” online is your business showing up at the top of the search results? If not, your competitors may have a vibrant plumbing local SEO strategy, implying that your website is buried on the second or third page of Google (where no potential clients look).

Getting your plumbing business registered on Google Business Profile is a simple way to get found when homeowners are looking for your services online. Here are some of the few advantages of setting up your Google Business Profile:

  • Manage Your Business Information

Business Information

When prospects or clients are looking for your plumbing company in Google Maps or Searches, you can rest assured that they will be able to access your address, website, hours, phone number, and more. A Google Business Profile makes managing details about your plumbing business easy! For example, you can change hours, list popular services, add photos, and more. Such Information will pop up on Google Searches and Google Maps, so make sure that they are accurate!

  • People Search Locally Everyday

man searching on laptop

According to a recent study, more than 85% of prospects or clients conduct a search on a smartphone or tablet before making a purchasing decision, and 46% of all Google searches are local searches. This implies that homeowners normally use search engines like Google or Bing to find information that is relevant to their plumbing services needs in their area. By claiming your profile on Google, you will have a higher chance of showing up in the local search engine results. So if a homeowner searches for a “plumber near me” and your company is claimed on Google, you will have a higher chance of getting a new client.

  • GBP gives you a Competitive Edge in the Market

get superiority over competitors

Whether you are a commercial or residential plumber, your competitors have likely already registered their Google location profile. As stated above, claiming your GBP can improve local search results visibility. This implies that you will likely pop up at the top of search results with other plumbers in your area simply by claiming your profile. This will help your company get more visibility over other competitors who have not claimed.

  • Collect and Respond to Reviews

Reviews

Google Business profile makes it easy for users to leave Google reviews. Establish trust with new and repeat clients by responding to such reviews properly. As with any home service contracting business, online plumbing reviews help to boost your plumbing sales and generate more qualified leads.

  • GBP Makes Your Plumbing Company Highly Visible Online

website visibility

Google’s Local pack occupies a huge portion of the first page of the search engine results and is typically the initial thing a prospect will see when they type in their search query. A Search Engine Result Page (SERP) shows places related to your search.

It helps browsers to see the information they require at a glance.

The Google Local Pack also includes a host of other relevant information that any prospect may want to access including but not limited to where it is situated on the map, your business phone number, opening and closing hours, and star rating of your business. It is important and convenient for customers and plumbing business owners as well.

According to Moz, GBP is the greatest determining factor of Google Local pack rankings. So, if you want to connect your target market in this case, the homeowners or property managers who are within your service area-claiming, verifying, and optimizing your online details through your plumbing Google Business Profile can help.

  • Get Insights That Offer You Helpful Information

insights

Google Business plumber listing will help you understand how people search for your services and the areas they are coming from. For instance, you will be able to get information about the number of views or clicks obtained, search queries, engagement, or audience.

How to Create a Google Business Profile for Plumber in 5 Simple Steps

Claiming and managing your Google Business Listing is free and easy. Here are some simple steps you can follow to get your plumber business listed on Google:

Step 1: Visit the official Google Business listing page

Google Business listing page

https://www.google.com/business/. Click the “Manage now” button. If you have not signed in to your Google account, it will ask you to do so. Make sure you sign in with a Google account that you want to be associated with your Google Business profile.

Step 2: Setting the Name of Your Plumbing Business

Name of Your Plumbing Business

Once you get signed in, if you hadn’t set up a profile in the past, it will ask you to enter the name of your plumbing company.

Go ahead and type your name in.

If your plumbing company name doesn’t appear, click on the result under your business name that says:

Create a business name and enter your company details.

Step 3: When prompted, enter the correct information about your plumbing company

GMB profile

Step 4: Click “Submit.”

Submit button

How Do You Verify Your Plumbing Business with Google?

The most crucial reason you need to verify your plumbing business on Google is dead simple: You won’t be able to manage your company information in Maps, Search, and other Google properties unless you verify it. Google has to check the actual physical location of your business and confirm whether you are authorized to own a listing.

Here are some of the ways that you can verify your plumbing company listing on Google:

Option 1: Verify Your Plumbing Business Through a Postcard

Choose a way to verify

Getting your company verified by mail involves Google sending you a postcard within two weeks with a verification code attached to it. Before requesting such verification, ensure that your GBP listing address meets all the Google guidelines. Otherwise, your postcard could be delayed or arrive in the wrong location.

To begin the process, simply sign in to your GBP account and click the Verify now option on your profile. When you obtain the postcard request pop-up, ensure that the address is correct before clicking on the “Send Postcard” button.

Once you get the verification code attached to your postcard, follow the steps below:

  1. Sign in to GBP and select the specific location you wish to verify.
  2. Click “verify location” or “Verify Now” and type in the 5-digit code on your postcard.
  3. Click “Submit.”

Option 2: Verify Your Plumbing Business By Email

get verified in Google My Business

You can select the email option as your verification method if available. You should then get a message in your inbox with a verification code. Type in that code in the GBP dashboard, or you can click verify button in your email message.

Option 3: Verification by Phone

type the code and click submit to verify your plumbing company.

If this option is available, Google will send a text containing a verification code to the plumbing company phone number. You will later type in this code and click submit to verify your plumbing company.

Option 4: Instant Verification

GMB instant verification

A great option that most plumbers fail to leverage is instant verification. As Google clearly states that if your plumbing website is verified in the Google search console, you qualify for instant verification. However, ensure that you sign in with the same Google account that you utilized in your Google Search Console account.

11 Google Business Listing Optimization Tips for Plumbers Seeking to Get Found Online By Prospects Searching for their Services

Is your plumbing company’s Google Business Profile optimized for success? GBP listing is an effective way to promote your plumbing services online, but only if it’s properly done.

Local marketing is an important element of an effective digital marketing strategy. A conventional SEO approach will not be sufficient for a plumber with multiple locations or searching for more local customers. In fact, advertising to your local target market calls for a unique set of marketing strategies.

When done properly, local internet marketing helps plumbers enhance their branding, engage with their local community, boost customer loyalty and achieve impressive conversion rates.

Without further ado, here are our optimization strategies for plumbing contractors seeking to get found online:

1. Get the NAP citations on Your GBP Listing Accurate & Correct

NAP are abbreviations for Name, Address, and Phone Number for your plumbing company, and getting them correct is important to optimizing your listing on Google.

That sounds straightforward, but keep in mind that the company changes over time and has had different addresses in the past.

As a plumber, you need to ensure that all your citations are accurate and consistent with the ones you incorporate as part of your GBP.

2. Choose the Right Primary Category and Subcategories of Your Plumbing Business in the GBP

Google My Business categories

This is a crucial part of local plumbing SEO; you should get it right. Google allows plumbers to add categories in their GBP listings, which tells Google what kind of plumber you are and the type of services you provide to clients.

For example, if you offer plumbing services, you may select “plumber” as your primary category so prospects looking for “leak repair services” can find your company in local searches.

The subcategory is also crucial if your plumbing business does more than one thing. For instance, your plumbing business may be offering repair services, in which case “leak repair” would be your subcategory or secondary category.

Choosing the right category and subsequent secondary categories can be a determining factor in helping your plumbing company outrank the competition.

3. Write a Compelling Plumbing Business Description

Business Description

To describe your plumbing company, Google gives you 750 characters, so make each word count. Don’t add any promotional talk in your plumbing business description (Google may penalize you for that) but tell prospects about your plumbing services and what sets you apart in all you do. We highly recommend adding something about your company’s history and mission.

4. Focused Plumbing Marketing: Choose Your Service Area

Business Service Area

The good news is that GBP allows your plumbing company to choose a service area by entering the cities or Zip codes you serve. To achieve this, sign into GBP, navigate to the “Address” section and select “Yes” next to “I deliver services and goods to my clients at their locations.”

However, keep in mind that Google will identify a center point of the areas you enter and draw a radius from there, so if you enter too many cities may appear like what you want.

5. Add High-Quality Photos to Your GBP Listing

Quality photos are an important part of any business listing, it will help prospects see what you are all about and offer them a sense of your plumbing company. The quality of the photo can make all the difference in persuading clients to visit your business.

According to Google, plumbing business profiles with photos obtain 40% more requests for showing driving directions to their location from browsers on Google and more than 30% clicks through their sites than plumbers who don’t have photos. Photos will help improve engagement with prospects and boost your online presence on Google search.

6. Leverage the New Google Posting Feature

Google Posting Feature

Google launched a new feature of GBP called posts. Just like social media, plumbers can now share updates, photos, or promotions directly to your GBP listing. This will increase your client base and engage repeat clients, and your posts will show up on your business profile on Google. You can leverage such posts to direct prospects to take particular actions, like signing up for your newsletter or requesting a plumbers estimate.

7. Include the Right Plumbing Keywords

Plumbing Keywords

The right keywords are very crucial in improving relevance and will assist your business rank higher in Google Maps or Searches. Make sure you incorporate the most common frequent terms used to look for your plumbing business into your description naturally, this will assist your plumbing business to Google.

The keywords you utilize should be relevant to topics on your listing, stuffing keywords can make Google penalize your plumbing website or hurt your organic search rankings. But using the right phrases and keywords will help you rank higher in organic search results and include search terms on all your listing attributes.

8. Request and Respond to Online Reviews

online reviews

On average, prospects or clients read at least ten reviews before they trust any plumbing business-and they trust online reviews more than word-of-mouth recommendations from family and friends!

So, it’s not sufficient to wait for clients to write reviews. As a plumber, you need to be proactive with a stringent process to ask for them. Online reviews are a crucial element in obtaining higher visibility in local organic searches.

Take your plumbing marketing to the next level by leveraging online reviews. Google takes such reviews very seriously in its local SEO ranking process. We recommend that you create a link that clients can use to leave a review for your plumbing business.

It’s against the rules to offer incentives for clients to review your plumbing business. But, giving your happy clients an easy way to write a quick positive review can skyrocket your rankings greatly. And once you get reviews, ensure that you engage with clients by responding to their reviews.

9. Pay Attention to the Q & A section

Q&A section

The question and answer is Google’s community feature that pops up directly under your name, phone number, and address. It helps any Google user to ask questions about your plumbing company or answer them. And since you are an authority in the field, you should be answering each question that’s asked.

Questions can receive numerous responses, but the answer with a high number of “likes” will appear as the primary answer. Then prospects can click the link to read more answers if they wish.

The ability to ask questions and have them promptly answered may be the determining factor in whether a homeowner chooses your plumbing company over a competitor. You must keep an eye on the Q&A section since anyone can give answers to the questions asked.

While there is no proven way to switch off the Q&A feature of your business listing, there are a few things you can do to stay ahead of the curve including:

Set up alerts: This will help you get notified each time someone asks a question, thus making you the first one to provide an answer.

Create Your Own Questions and Answers:  You can post some of the commonly asked questions in the plumbing industry and provide answers. You can then upvote the answers in your profile.

10. Setup Messaging System to Help Clients Request a Quote Online

messaging system

The Google Business Profile messaging feature helps searchers directly send a direct text message to your phone directly from your business listing. This is a unique way to demonstrate your commitment and responsiveness to customer service. You can activate this messaging feature from your Google Business profile dashboard. Read more about the guidelines for using your business listing messaging feature.

11. Delete Duplicate Listings on Google

remove duplicate gmb listing

Lastly, but most crucial, identify and remove any duplicate listings for your plumbing business. Generally, Google allows only one listing per business. Duplicate listings can cause confusion for both customers and search engines. If you have two listings and reviews split between the two, you will note that neither profile will have an impressive record. Such inconsistencies can hurt your local search engine rankings. And you can figure out how fast prospects will click off to the next plumbing business.

Frequently Asked Questions(FAQS)

FAQ

Does my plumbing company need a Google Business Profile?

Yes. Any plumbing business trying to maximize and boost visibility online should claim or create an optimized Google Business Profile.

How do I get my plumbing business on Google Maps?

You can get your plumbing company on Google Maps by creating a Google Business Profile listing and following prompts to offer your company contact details, including your address. After creating the profile, you will be asked to verify it, and then later, your business can be featured on Google Maps.

Is a plumbing Google Business Profile free?

Yes, it is free to create a Google Business Profile listing for your plumbing company. You can use the profile to showcase your business photos, reviews, contact details, questions and answers, posts, and reviews. You can also obtain analytic reports to know how your customers interact with your profile.

Google Business Profile Optimization Services for Plumbers from Blackstorm Design + Marketing

Grow your business

Drive more qualified leads to plumbing business with our local SEO experts.

How do you expand your footprint and plumbing service area?

Formerly Google My Business, a fully managed plumbing Google Business Profile listing is crucial to compete in new areas in the modern digital world. It has become the most impactful digital marketing service we offer at Blackstorm Design + Marketing.

Things change each day with Google, so if you fail to manage your GBP listing full-time, your company’s online presence is likely to dwindle or become stale. Google strives to give authentic, knowledgeable, and trustworthy results in their top results. A well-managed Google Business Profile helps your plumbing company take prime spots in a Google search or Maps as your company becomes their best-searched option.

How do this happen? Our fully-managed Google Business Profile Service gives your plumbing business:

  • An optimized business listing for the best categories and images
  • An improved online reputation by closely monitoring your reviews, profile, and competitor spam
  • Positive answers and responses to reviews and questions to your plumbing company online.
  • Better brand representation by enhancing client engagement.
  • A revamp or setup of a Bing place listings.

With our help, you will take advantage of your local online marketplace. With customized strategies offered by Blackstorm Design + Marketing, Google will recognize your plumbing business as a trustworthy, authentic source for its users. Our fully-managed plumbing GBP along with local SEO services from Blackstorm Design + Marketing will take your business to the next level.

Ready to Double or Triple Your Plumbing Leads with an Optimized GBP listing?

Without an expert at the helm of your Google Business Profile, your company will lose business in the online arena. Let the team at Blackstorm Design + Marketing double or triple your qualified leads with fully managed Google services.

Schedule a free discovery call with our Google experts to grow your plumbing business today.

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Why Your Plumbing Business Needs More Google Reviews (And How To Obtain Them)

10 Simple Ways to Get More Google Reviews for Your Plumbing Company

Testimonials, referrals, and online reviews (particularly Google reviews) are crucial to growing the plumbing business. In fact, Google reviews are the foundation upon which a plumbing company can establish a good working relationship with their community. Google reviews are incredibly crucial-more 80% of customers trust online reviews just like they do with personal recommendations, and 90% of consumers read online reviews before visiting a plumbing business.

More google reviews

More positive reviews = more qualified leads, higher search rankings, and increased revenue.

If you are struggling to enhance your online presence, read on, in this post, we will give you 10 ways to obtain more Google reviews and practical strategies on how to pull off negative reviews.

Without further ado, let us dive into our post!

Why Do Google Reviews Matter in Your Plumbing Business?

Google review gif

While the possibility of opening up your plumbing company to Google reviews can generally be daunting, it’s something that should not be overlooked. It’s true that you never understand how clients feel about the plumbing services you provide. However, it’s crucial to remember that people will review your plumbing company online regardless.

If you are hesitant to take the plunge and begin engaging with clients on review websites such as Yelp, consider this. Oftentimes, Google reviews found online can sway opinions, and they can lead to new clients that you may not have otherwise had-or they can turn people away and give your plumbing business a poor reputation. As a plumbing company that probably depends heavily on word of mouth, Google reviews are an important aspect of your online presence.

Here are three reasons why you should enhance plumbing company online reviews:

  • Google Reviews Impact Your Client’s First Impression

Client’s First Impression

Prospects or clients tend to perceive online reviews as a good indicator of how well your plumbing company has performed in the past. If your plumbing company has mostly great reviews, the one who reads your review sees that you have satisfied clients and is probably more likely to contact your plumbing business. Plus, if you have a higher star rating than other plumbers on a review website like Yelp, the user may instantly assume you offer better service.

Let’s face it: if you had to select between two similar plumbing businesses and one had a 3-star rating and the other had an average of a 5-star rating, which would you select? Probably the one with a higher star rating.

  • Google Reviews Impact Your Paid & Organic Rankings in Search

Organic Rankings

Do you know your online reviews actually affect how visible your plumbing business is at the top of the Google search results page? First, let’s examine the local map results. When you Google a plumbing service in a particular city, you will come across a map on the SERP with the top three locations. These listings typically the number of Google reviews and a high star rating based on your user experiences.

The better reviews your plumbing business has, the more likely it can be featured on the top of coveted three listings-as online reviews are a crucial ranking factor for your local SEO.

  • Google Reviews Help Attract New Clients

Attract New Customers

Once clients have clicked through your page, you are almost near the main goal. Prospects or clients who come to your plumbing website should be enticed to book jobs with your company. While a user-friendly website experience is crucial, Google reviews can be powerful alone to increase your conversion rates alone. For this reason, any plumbing company with a strong rating should be showcasing that review all over their website. This review will increase client trust even if they have never come across your reviews online.

Proven Ways to Get More Google Reviews and Rank your Plumbing Business Higher in Local Search

Local SEO

Any local plumber will tell you that launching and growing a plumbing company is hard work. Creating a unique plumbing service is challenging enough, but then comes the job of spreading the word about your plumbing company and building a client base. Word of mouth recommendations remains one of the best methods of plumbing marketing today.

The major difference today is that word about your plumbing business spreads faster through client reviews, and the most famous review website in the world is Google-particularly for local home service businesses like roofing or plumbing. The more positive Google reviews your plumbing business has, the higher you will rank in local searches. That said, getting online reviews is not easy, so read for the effective ways to get Google reviews that actually work.

Without further ado, let’s look at the proven tips for boosting your number of positive reviews on Google.

1. First, Understand the Process

It takes a few seconds for a client to write a Google review. Simple enough, right? Well, there is a process to get here. The client has to:

  • Open up Google Maps
  • Look for your plumbing business
  • Click on it to showcase your Google Business Profile
  • Scroll down to the reviews section on your profile
  • Click to leave their review

Homeowner: You have been amazing. How can I review your plumbing company online?

Would you rather say: A Google review would be awesome! Just head to our plumbing website, and there’s a link right there to help you leave a review.

2. Ask and You Shall Receive

Asking previous clients to review your plumbing business.

It is easy for clients to forget, especially in this modern and hectic world, so even a superior service doesn’t warrant a positive review on Google. They may leave smiling after service, but once they are out of your door, they have mentally moved on to other things. Find those clients who simply forgot how wonderful you are by reminding them.

A good plan starts by asking previous clients to review your plumbing business. This is normally achieved through an email in which you offer a direct link to your Google My Business listing. Keep the process as simple as possible, and the client will be likely to follow through.

To get more Google reviews going forward, figure out setting up an automated thank-you email to be sent to your clients three to five days after completing your plumbing project.

3. Add Your Google Review Link to a Business Card

business card

One of the best ways to ensure your clients know they can review your plumbing business is through a business card. You can post the direct link, but it is highly recommended that you create a separate page for online reviews on your plumbing website, and it will be easier for clients to type in the address.

4. Claim, Verify and Optimize Your Google Business Profile

Google Business profile helps obtain more reviews but also makes those reviews public. GBP is one of the most visited review platforms on the internet just by the virtue of being a Google service. Because Google owns a major share of the search engine market, more prospects or clients see Google Business Profile and normally read Google reviews more than other review platforms.

Google Business Profile

If you have not claimed your plumbing company on Google Business Profile, you should register for it ASAP. To help your business get more reviews on Google, ensure that you retrieve your Google review short link and add it to your email correspondence. Include it on your plumbing website and social media ads or posts as well. Visible links will make it easier, and more probably that people will leave a Google review.

5. Add a Review Button to Your Plumbing Website

Review Button

Most clients expect your plumbing business to have a professional website. So, one of the good places for a Google review is your plumbing website. Simply login into your Google My Business and click on the button to display your review link. Copy that link, and then include a button on your plumber’s website.

6. Respond to Reviews

Replies for reviews

Homeowners will be more responsive to plumbing companies that value their input. To obtain more plumbing reviews, make sure you reply to the reviews you already have. Replies will help gain the trust of more new clients, generate qualified leads, and earn new clients who can, in turn, offer your company more reviews.

Don’t just respond to the positive reviews, either, and replying to negative reviews is as, if not more essential.

7. Ask for Google Review By Email

Composing an email

Another way is that you can wait until you finish the job and ask for the Google review through email at the end of the day. Ensure your email request consists of links directly to the Google Business Profile and or your Facebook page reviews section.

The email is probably going to be less effective since you don’t have that interpersonal exchange with the client, and you didn’t obtain a commitment to write a review. Besides, emails are easy to park or ignore.

8. Post Your Review Link to Social Media Pages

Review Link

Social media is a great way to interact with your clients. Whether you are using organic social media (aka free) or using paid social ads (such as Facebook ads), utilizing social media posts to request feedback is an efficient way to obtain more reviews on Google.

9. Make it Easy for Customers to leave a review on Google

Google reviews

No matter how wonderful your customer experience is, making the Google review process easier will generally improve your chances of success.

Make the process of writing Google reviews as easy as possible.

10. Obtain Google Reviews from Partners and Vendors

Reviews from Partners and Vendors

Partners and vendors may not be clients, but they can attest to what it feels like to work with you consistently. They also may be more willing to leave a Google Business review if you leave one review for their business first.

Frequently Asked Questions About Google Reviews for Plumbers

Figure balances question marks

What is the best way to obtain Google reviews for my plumbing company?

Let your Google reviews bring in new clients while you operate your plumbing business. Blackstorm Design + Marketing will instantly generate new Google reviews from those new customers. Do this before your competition.

How do you get clients to leave Google reviews?

There are a few ways to get clients to write a review on Google but the simplest one is to:

Utilize an email campaign: send out emails to clients after you have completed a project, requesting them to leave a review on your Google Business profile.

How do I get negative Google reviews removed?

If you have a negative, defamatory or fake review on your Google Business profile, you can also attempt to have it eliminated:

  • Request the reviewer to remove it themselves
  • Requesting Google to eliminate it
  • Reporting it as spam

How do I get more Google reviews?

There are multiple ways you can encourage clients to leave reviews, such as:

  • Ask them outright in person
  • Send out regular follow-up emails
  • Include review links on your plumbing website or in email signatures
  • Running Google Ad campaigns
  • Create social media posts

Increase Google Reviews with Blackstorm Design + Marketing

Digital Marketing

Your plumbing business can benefit greatly from Google reviews. Such reviews not only inspire new and repeat business but also improve your search engine results and SEO. More positive reviews on Google will drive your plumbing company to the top. However, the process of creating a steady flow of Google reviews in your plumbing company isn’t easy. That’s why we highly recommend that you partner with a reputable online reputation management agency like Blackstorm Design + Marketing.

The more proactive you become towards collecting more Google reviews, responding to reviews, and also deal with negative reviews, the more confident your team will be in handling this crucial aspect of internet marketing.

If you would like to leave your Google review generation to experts, our team at Blackstorm Design + Marketing is here to help. Schedule a free discovery session with Blackstorm Design + Marketing to learn more about our wide range of internet marketing services designed to help plumbing companies like yours obtain as many qualified leads and sales as possible.

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Strategies And Tips To Grow Your Plumbing Business (Both Offline And Online)

Use These Simple Plumbing Marketing Tricks To Outrank The Competition, Obtain More Leads And Grow Your Business The Right Way

As the owner of a plumbing company, you should understand that starting your business is just the initial step. Retaining and attracting clients requires aggressive plumbing service marketing. Plumbers face a huge challenge in acquiring, attracting, and converting prospects into paying clients. And to achieve that, your business needs to know how to sell plumbing services (both online and offline) to wallet out customers.

Business Meeting

The way people search for a plumbing company has changed in the past few decades. Earlier, homeowners used to go to their local directories or phonebook to search for a local plumbing service company but nowadays rely on Google search results to hire a nearby plumber.

Every plumbing company has one major goal: to obtain more clients and book more service appointments. And since there are dozens of tactics and strategies you can utilize, the beginning point remains the same: having a well-crafted plumbing marketing plan.

After all, marketing your plumbing services drives homeowners to schedule service appointments and bring in more revenue. But without a good plumbing marketing strategy, it is synonymous with heading to war without your weapons.

Without further ado, let us dive into our topic.

What is a Plumbing Marketing Plan?

Marketing Strategies

A plumbing marketing strategy/plan is typically a blueprint that illustrates the methods you intend to implement to make your clients schedule service appointments with your company. It serves as a roadmap that informs your marketing tactics, plumbing advertising slogans, marketing activities, desired results, and costs. It should outline your plumbing business’s actions to achieve its goals.

A plumber marketing plan is your crucial guide to growing and promoting your business. It is the engine that skyrockets your plumbing sales, so you require a solid plan of action to make the most out of it. It takes research, careful planning, and a complete understanding of your industry to craft a plan that will guarantee the success of your plumbing business.

Reasons Why Your Plumbing Business Must Have a Well-Crafted Marketing Plan

marketing strategy flowchart composition

Whether you are operating a small plumbing business or scaling a large one, you still need to develop a solid marketing plan.

After all, it comes with tons of benefits like the following:

1. A Marketing Plan Helps You Develop Measurable Company Goals

Concept of business strategy and action plan

Clarity is extremely crucial when setting your plumbing business objectives or goals. Thus your plan shouldn’t be as easy as ‘closing more sales this year’ or ‘not going broke’. Otherwise, you would be setting your plumbing business for failure.

If you don’t have a clear goal, you can’t implement advertising activities to assist you to reach what you want to attain.

With a plumbing marketing plan, you can concentrate on tangible targets, boosting company performance and sales throughout the year.

2. A Plumbing Marketing Plan Ensures Consistency

Most plumbers who don’t have a clear marketing plan advertise their services sporadically and find that they only do aggressive marketing when they really require more sales.

What generally occurs is that there is a wave of advertising or marketing activity that produces new customers. Then, since they have no dedicated resources or plan, their attention is dedicated to meeting the needs of new clients. On the flip side, their marketing activity has entirely stopped.

Ultimately, this results in troughs and peaks of activity, which offers an erratic pipeline of sales or marketing opportunities. A plumbing marketing plan with resources allocated to it allows you to advertise the business consistently and continuously.

3. A Marketing Plan Helps You Sell Your Plumbing Services

Character illustration of barcode as a plumber

The main focus of plumber advertising is that it should promote your plumbing services, and that’s how you maximize your profits. In the long run, plumbing marketing is what drives sales. Of course, it is crucial to have superior plumbing services, but unless homeowners get to understand your services, how will you advertise them? And that’s what a plumbing marketing plan does, it assists you to get your brand and name out there to draw clients and makes more sales.

4. It Helps You Offer Superior Services to Your Clients

Offer Superior Services to Your Clients

The importance of a plumbing services marketing plan goes over and above the process. You can utilize it as a guide in dealing with your customers. When you know what you require to do, you can address your target market better.

5. Metrics for Your Plumbing Business Success

Business metrics

A marketing plan also offers important data to assist your plumbing company to grow. Once a baseline is set up, goals are in place, a marketing plan is just an evolution of these crucial steps. Once you have implemented your plumbing marketing plan, success can be measured and will offer valuable metric data going forward. This information will inform your strategy, so it is essential to have the correct performance metrics being measured from the beginning.

While crafting a marketing plan for your plumbing business might seem challenging, it is no doubt one of the best ways to scale your company and achieve measurable success.

Having a streamlined, efficient marketing plan will give data on what is working and what’s not so that you can make excellent strategic decisions that impact your company’s growth.

6. A Plumbing Marketing Plan Helps You Target the Right Audience

Target the Right Audience

One of the primary reasons to develop a marketing plan for your plumbing business is to assist you to connect with the right prospects or clients. As we said in our post on how to start a plumbing company, knowing your target audience is crucial to success. With a marketing plan in place, you not only identify who your clients are and what they want from your business but also obtain insights on methods of reaching them.

7. It Helps You Spend Your Advertising Dollars in the Right Places

Budget for marketing

There are various marketing channels you can select from when you are trying to sell your plumbing services to connect with your clients. As well as conventional methods like TV and print advertising, there are also online marketing options such as content, email marketing, and social media. When you create a marketing plan, you can better understand where to invest your advertising dollars for maximum return.

How to Develop a Successful Plumbing Marketing Plan

Successful Marketing Plan

An effective marketing plan can bring a whole range of benefits to your plumbing business. That said, why do we need to discuss everything you need to know about how to create a plumbing marketing strategy.

There are major steps needed to develop a strategic plan, set your marketing objectives, perform a marketing audit, conduct market research, identify your ideal target clients, come up with a budget, craft specific plumbing marketing strategies, develop an implementation schedule for the tactics and craft an evaluation process.

  • Start with a Goal

measurable and realistic goals

Once you have decided to sell your plumbing services, you need to set measurable and realistic goals to attain within a given timeframe. This time span helps you plan activities around community events that are in line with plumbing marketing goals.

Your plumbing marketing plan goals should align with your overall business objectives. For instance, if your main goal is to reach a certain level of revenue, your marketing plan goal should be to increase conversions and website visitors by a specific amount.

You could also begin by defining a mission statement. This is essentially a ‘how and what’ of your plumbing business- a description of what you want to attain and how you plan to get there. Although not measurable from an internal perspective, it can assist you in developing a clear message for your plumbing marketing efforts.

  • Research Your Target Market

Target Market

Research is an important part of your plumbing marketing plan. You need to obtain more information about your market, such as growth, demographics, and size. It is crucial to keep an eye on your target market so that you are aware of changes over time, and this makes your strategy targeted and relevant. Before you begin crafting a marketing plan, you should understand the service area you are going to operate in. Marketing analytics are key to each step of the process.

  • Understand Your Customers

Your clients should be at the center of everything you do

Your clients should be at the center of everything you do when crafting a marketing plan for your plumbing business. With the assistance of your market research, you should be able to identify your “target audience”, which is a specific group of homeowners of a particular gender, location, and ethnicity. When you create a marketing plan, you should anticipate their pain points and how you can fulfill them more effectively than other plumbing contractors.

At this stage, you want to know some of your target markets and develop them into your customer personas. Whether you are starting a new plumbing business or have an established one, these are two of the main ways you can get to understand and know your customers.

By understanding the crucial details of who is attempting to appeal to, you can then begin to figure out how you can go about doing so. This helps make your plumbing marketing more relevant and targeted, increasing your probability of success.

  • Describe Your Plumbing Services

To effectively advertise your services online or offline, you must be able to describe them. You can utilize a well-established tactic at this phase, also referred to as the 4Ps of the marketing matrix. The four points are:

4Ps of the marketing matrix

  1. Product/ Service: Here, you want to understand what it is you offer to clients and what makes you stand out. Consider how it meets your customers’ needs and whether there are any additional features you can include.
  2. Price: As you know, this refers to the amount you charge for the plumbing services and how that compares to other plumbing contractors. Also, consider how you can increase your market share via promotions, etc.
  3. Promotion: Where can you advertise or promote your plumbing services, and what will appeal most to your target audience? These are questions you need to answer, along with how such promotions resonate with your plumbing brand identity.
  4. Place: Lastly, you need to figure out where your plumbing service will be needed most. How easy is it for clients to navigate these?

The 4P’s can give you a firmer understanding of the resources and services you have available when it comes to plumbing marketing.

  • Establish a Plumbing Marketing Budget

Budget financial analyst

For plumbing contractors, especially those just starting out, finding enough money to spend on advertising can be a real hassle. You are already keeping your eyeballs on expenses from trucks, tools, insurance to renting an office space. And unless you have funds set aside-your plumbing business advertising, spend that money is likely to come out of your pocket.

So what is the right amount of money your plumbing company can spend on marketing each month? While the response depends on your particular situation, consistency is crucial. Plumbing marketing is a continuous process, and it can take time to yield desired results.

To help you determine the amount to spend on marketing your plumbing business every month, several factors like company goals, client demographics, and market conditions must be considered.

  • Develop Marketing Strategies

Marketing Strategies

With your plumber marketing budget in place, you can start to define particular marketing strategies that will address your objectives, reach your target market and build your client base.

Plumbing Promotion and Advertising Strategies to Get More Clients

Improving your plumbing marketing can be a challenging task. Some various strategies and tools can help you grow your plumbing company. Thanks to digital technology, there are now more marketing channels plumbers can use to reach potential clients. Generally, all marketing efforts can be classified into two broad categories, either offline or online. Here’s an overview of those two major categories and the major types of campaigns.

Offline Plumbing Advertising

Anywhere your plumbing brand appears-apart from the Internet qualifies to be an offline advertising strategy. Here are various forms of offline advertising you can utilize in your plumbing business:

Word of mouth illustration

  • Word of Mouth: Referrals are an extremely crucial part of any plumbing advertising strategy. Word of mouth incorporates conversations among your clients, influences, and any homeowner interested in using your plumbing services.

Direct Mail campaigns

  • Direct Mail: Use direct mail in a great way. Look at prior client records and identify old homes that had toilets or showers installed by your business some years ago. Create a direct mail campaign focusing on past clients offering repair, installation, or maintenance services.

Television and Radio advertising

  • Television and Radio: Although these forms of conventional media no longer influence people like they once did, they remain effective ways to reach prospects or clients.

Billboards advertising

  • Display Advertising:  Bus stop signage, postcards, billboards, and any other physical locations you need to pay so that your logo shows up in your category.

Online Plumbing Marketing Strategies

A vibrant digital marketing strategy will assist you to boost your plumbing business. These 10 internet marketing strategies have been proven to help plumbers skyrocket their performance. If you use them, you could be on your way to creating a concrete internet marketing strategy that will help you bring in more clients and retain the existing ones:

Marketing strategy for businesses

  • Invest in a professional plumbing website design: Your plumbing website is the first point of contact between your potential clients and business, which implies you need to make a memorable first impression. But if your site isn’t clean, interesting, and easy to read, it will not matter the amount of time you spend crafting other internet marketing strategies, and you will still lose clients. That’s why you need to hire a plumbing website design agency to create a site that’s attention-grabbing, mobile-friendly, and modern.
  • Use Search Engine Optimization to Make Your Plumbing Website Get found by Prospects/clients Online: Search engine optimization and marketing are integral parts of what help your plumbing business rank higher on the search engine results pages. After researching online, this increases your chances of being the plumbing contractor a homeowner selects to hire.
  • Invest in Pay Per Click Advertising to get immediate plumbing leads: Pay Per Click adverts to help your plumbing business instantly be found on the first page of Google, thereby delivering prompt results in the process.
  • Manage Your Online Reputation to Get More Plumbing Contracts: Publicly responding to negative reviews or positive ones helps build trust with your audience, which may help you get plumbing contracts in the long run.
  • Email Marketing: Not every homeowner uses Twitter or Facebook, but you increase your odds if your future and current clients have an email address, which is why this plumbing marketing channel remains very effective.

Figuring out which marketing channels are right for your plumbing company can be challenging, marketing tactics that may work perfectly for one business may backfire on another plumber in the same situation. Select your channels wisely and never risk all your eggs in one basket.

Frequently Asked Questions on plumbing Marketing Plan

Questions gif

What should be included in the plumbing marketing plan?

Some of the elements that should be included in a plumbing marketing plan include identifying who your ideal client is, unique selling proposition, marketing budget, and advertising strategies (both online and offline) amongst others.

What are the crucial elements of a plumbing marketing plan?

The 4p’s of marketing include price, promotion, product/service, place, and people. Together these elements form a marketing mix that places your plumbing business strategically and can be utilized to varying degrees of force.

How do you attract plumbing clients?

You can use several proven techniques to get homeowners to book plumbing service appointments with your business, including developing a professional website, using SEO services to help people find your business online, social media advertising, retargeting, and online reputation management.

Let Blackstorm Design +Marketing Help You Create and Execute Your Plumbing Marketing Plan

Digital Marketing

If developing and implementing the above tactics seem like a daunting task, that’s because they are! The good news is that you don’t have to do all of them on your own.

Do you want matters most-running your plumbing company and let the Blackstorm Design + Marketing team handle each aspect of your plumbing marketing plan on your behalf?

Schedule a no-obligation discovery call with Blackstorm Design + Marketing to know more about how our team can help you increase qualified leads and revenue.

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Effectively Managing Your Company’s Reputation Online Can Establish Consumer Trust, Attract Better Talent And Increase Your Profits

Plumbing Reputation Management: What It Is And Why It Matters To Your Plumbing Business

Today, most businesses and consumers scour the internet to find a trustworthy, reliable plumber reputed for offering superior services. According to research, more than 80% of consumers believe in online reviews as much as recommendations from family and friends.

Online Reputation Management

As you know, when a kitchen pipe or a bathroom bursts, the homeowner needs to find a reliable plumbing contractor stat. And where do you think that they turn to find a plumber in their neighborhood that can come and fix it quickly? The search engines like Google or Bing.

There are over 50K searches online performed every month on Google by users typing in the keyword “plumber” into the search bars and an extra 14k consumers searching “plumber near me” (and more searches looking for “emergency plumber”) keyword. So, as a local plumbing business in the area, you must do everything possible to show up on top of the search engine result pages.

As a plumber, the internet should assist you to generate new leads easily, but if you aren’t vigilant, it can instantly ruin your business. This is why it’s so crucial for plumbers to know why online reputation management matters and how to engage with prospects or clients online.

Without further ado, let us dive in!

What is Online Reputation Management for Plumbers?

Online Reputation Management for Plumbers

Reputation management is the process of monitoring and improving what prospects or clients are saying about your plumbing business online. It is a strategy that involves molding and monitoring your plumbing business’s internet reputation.

Multiple strategies are used to improve your company’s reputation, including content development, search engine optimization, social media management, monitoring, review management and acquisition, and competitor monitoring to maintain a positive brand image.

Why is Plumbing Reputation Management Important?

Reputation Management

Maintaining a positive online reputation is necessary for your plumbing business with the increasing popularity of third-party reviews sites, social media, blogs, and other online platforms.

Your plumbing business needs to identify with what is said about it online and how they can improve clients perceive them negatively.

The importance of reputation management cannot be overemphasized for plumbing contractors. Here are some reasons that would clearly show why a plumbing company owner should take online reputation seriously.

  • Most Businesses and Homeowners Care About Online Reviews

Customer feedback

A huge percentage of business owners and homeowners are concerned about online reviews. In fact, most of them regard online reviews highly when looking for plumbers as they do with recommendations from family and friends. Most homeowners considering starting a home remodeling project go from searching ideas online to look for a plumbing contractor online. So, does a plumbing business have a way to manage online reviews that your potential customers see?

Do you have a process or strategy in place? What if you find bad reviews connected to your plumbing company unjustified? If so, you urgently need a reputation repair for your plumbing company because almost 80% of potential customers who see less-than-stellar reviews about your business will click off to another plumbing website within a blink of an eye.

  • Higher Search Engine Results Rankings

SEO

Online reviews can have a huge impact on your plumbing SEO strategy. This is because search engine algorithms know that clients place a lot of emphasis on online reviews of the plumbing company when making a hiring decision. Hence, a plumber who invests time and effort to handle their online reputation gets rewarded with higher SEO visibility.

  • Online Reputation Management Helps to Build Trust and Credibility

Trust and Credibility

Online reviews are not all about pleasing the Google or Bing algorithm, and it revolves around the way people perceive your plumbing business. With many consumers trusting online reviews (just like they do with personal recommendations from friends and family), getting clients’ trust is essential. Every plumber understands that a company’s reputation is important to its survival. Once the trust of the clients is obtained, the existing client would speak about your plumbing company to others.

A lot of emphasis is put on online reviews for homeowners or business owners to decide whether to trust your plumbing company or not. A good plumbing reputation implies that your company is deemed more credible than other plumbers in the area.

  • Higher Revenues and Sales

Golden coins stack and green growth arrow up

Before making a decision to use your plumbing services, homeowners tend to search on Google for a reliable plumber near them. And before they hire a specific plumber, they go through online reviews to see what other people say about them and their services.

Plumbers with tons of positive reviews always attract more clients. Plumbing companies that are perceived negatively or have a lot of lousy reviews miss out on huge opportunities and profits. That’s why your plumbing business should strive to have a lot of positive reviews.

  • Plumbing Reputation Management Helps You Build a Professional Image

Build a a Professional Image

Having a successful plumbing brand image is a very essential marketing tool for a business because it will be used to convince prospects or clients to use your plumbing services.

Potential and existing clients would attempt to learn a plumbing business differentiation by searching the name on Google. Since prospects don’t have a good idea about your business, they will search for the information available online and help them make a hiring decision. Hence, if a prospect finds a negative reputation, they won’t hire you for plumbing services. So, it would be advisable for your plumbing business to eliminate negative online reputation, if any.

  • Shows Customers That You Care

Online Review Management

Monitoring what people say about your plumbing business online and responding to positive and negative reviews shows them that you care. Naturally, all plumbers would expect to get positive reviews only, which are easier to handle. However, negative reviews can prove beneficial to your plumbing company in the long term. They are a source of invaluable response-consider what people say and repair the issues. Never ignore negative reviews as they may cause a social media crisis. Responding to negative and positive reviews will help you build good relationships with clients.

What are the Key Elements of Online Reputation Management for Plumbers?

We live in a digital world where people constantly communicate through the internet, blogs, forums, wikis, and telecommunications in general.

Online Reputation Management firm

In fact, we perceive online reviews as the fundamental building blocks of your plumbing company. Many businesses and homeowners first consult with trusted online review platforms such as Google or Yelp before making a hiring decision.

Knowing, monitoring, and attempting to control how people perceive your plumbing business on the internet is referred to as Online Reputation Management (ORM).

Here are some important elements to managing the online reputation of your plumbing business:

1. Online Reviews Acquisition and Monitoring

Nowadays, online reviews have become a reliable source of information that displays your plumbing brand, authority, and integrity. Reading online reviews is now an important part that informs their hiring behavior for many homeowners. Although plumbing contractors traditionally advertised through word-of-mouth, online review management is an important (and now unavoidable) aspect of internet marketing for plumbers.

If your business isn’t getting quality reviews from your satisfied clients, you are missing a lot of opportunities. Plumbing company reviews are a great addition to your plumbing website and appeal to potential customers and search engines alike.

The Major plumbing business review sites-platforms-such as Yelp, Facebook, Angie’s List, and Google My Business Listing –are full of consumer activity. Monitoring these online review websites is an important element of maintaining and managing your plumbing business’s online reputation.

But how do you get online reviews for your plumbing company? Here are our proven strategies:

Ask for a review for your company, product or services

  • Simply request (the right way): more than 70% of satisfied clients will give a review if asked. Most people will have a great positive impression of a plumbing business that cares about the quality of plumbing services they offer. So simply requesting feedback can instantly enhance the overall sentiment toward a plumber.

Providing symbolic, small bonuses for leaving an online review

  • Offer Incentives: Providing symbolic, small bonuses for leaving an online review can go a long way. Even as crucial as client incentives are staff incentives. Offering a reward or bonus to every service crew whose client leaves a pleasant review is not only an awesome way to motivate your employees to offer excellent client service but also make sure your employees never forget to remind clients to leave reviews online.

Customer pressing on smartphone screen with five star rating feedback

  • Make it easy for clients to review your business: Unless you have offered an amazing service or worked with a great client, clients don’t always seek out ways to leave positive online reviews. To encourage them to review your business, you must make it easy for them to complete this crucial step.

2. Monitor and Respond to Online Plumbing Reviews

Customer review satisfaction feedback survey

Every plumbing contractor loves tons of positive reviews on their business website or a review platform such as Angie’s List or Yelp. But the presence of a well-written positive review still needs your action. Following up with positive reviews builds customer loyalty and improves client satisfaction rates. Any plumber who has been in the industry for long knows that occasional negative reviews are inevitable. What differentiates those plumbing businesses is how they monitor and respond to them. Your responses to online plumbing reviews should be:

  • Professional: Polite in tone, grammatically correct, and establishing a customer-first attitude.
  • Solution-Oriented: Focus on resolving the problems at hand, that doesn’t imply automatic reimbursement to please the review but can involve some offers or discounts based on the issue.
  • Transparent: if mistakes were committed on your end, take responsibility, it will assist to humanize your plumbing brand and earn other clients’ trust.

As a plumbing company owner, negative online reviews are an integral part of your reputation management process. Instead of perceiving them like a death sentence for your plumbing business, change your thinking and see them as opportunities to resolve the current problem and to establish a positive reputation online.

3. Social Media Monitoring

Social media dashboard

Social media is a great tool that you can use to manage your plumbing company’s online reputation. Social media platforms can help you establish credibility, trust and puts your business in good standing within the plumbing industry.

They provide one of the most effective ways to connect or communicate with your potential clients. If prospects comment on your post, make sure that you respond to them with helpful information. Satisfied clients will typically share your posts to a larger audience and thus boosting your reputation online.

Social media monitoring offers a look at what your target audience has to say about you, your competitors, and the plumbing market, in general, there is a lot of activity on social media nowadays.

Monitoring this activity can help you understand your clients better and gives you details to enhance your plumbing marketing strategy, stay on top of competitors, build relationships and generate plumbing leads.

4. Deleting Negative Reviews

complain concept

Sometimes you need to request your web host provider to remove a nasty review on your plumbing website. Normally, they will comply if the review is malicious.

Shout out and let your concerns be heard. Write a post to explain what happened, post it on your blog, send it to a review site, and let your concerns known publicly.

Make Your Plumbing Reputation Management Easy with Blackstorm Design +Marketing Today

Plumbing contractors who have been in the industry for long will typically have a long list of customers who have possibly reviews on various platforms, such as Yelp, Angie’s List, Google, and Facebook. Blackstorm Design + Marketing can assist you to keep track of where your plumbing reputation is by combining them all in a centralized place.

Keep business at the top with our online reputation management services

Leverage our online plumbing reputation management solutions to grow your customer base. Regarding your online reputation, our experts will work to:

Get Your Plumbing Company Noticed

With all the stiff competition in the plumbing industry out there, it’s crucial to stay ahead of the competition. Our online reputation management specialists will analyze what makes your plumbing company unique to others by showcasing your credentials, success stories, and board certifications. Then, our team will do whatever it takes to obtain those 5-star reviews and ranking #1 on the search engine result pages.

Emphasize Online Reviews

Homeowners want to find a plumber that will fix their problems efficiently and quickly, so they regularly turn to friends, family, and online reviews for recommendations and advice to identify which plumber is suitable for them. So, ensure that most of your positive reviews are boosted to the top of search engine results pages to help your prospects decide which plumber they are likely to work with and trust.

Highlight Your Unique Selling Proposition

Through content creation, PPC ad campaigns, social media advertising, and retargeting, we promote what makes your plumbing business stand out while maintaining consistent messaging across all platforms so that your clients can rest easy knowing that they have made the right choice in outsourcing your plumbing services.

Establish Trust

Along with identifying the appropriate review websites to promote your plumbing services and create consistent brand messaging for your website and search engines, our online reputation management specialists examine your social media platforms to see where we can position you as an expert in the plumbing industry.

Want to find out more about our online reputation management services for plumbers?

Contact us

As part of a comprehensive internet marketing strategy, online review management can help to improve your company’s authority and awareness. It has never been simple to take charge of your company’s online reputation, and with some assistance from Blackstorm Design + Marketing, you can instantly get the positive reputation you have always wanted.

For more information, please schedule a free discovery call with Blackstorm Design + Marketing. Our experts will be happy to offer any information you require about online reputation management services and discuss your unique needs.

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15 Plumbing Marketing Ideas, Strategies, and Tricks to Grow Your Business

As a plumber, you need to find new ways to reach new clients and stay on top of mind for prospects or clients who need your plumbing services.

Unfortunately, an ordinary plumbing contractor has a difficult time coming up with plumber marketing ideas. In fact, some of the plumbers are too busy servicing clients and running their businesses to think about plumbing marketing ideas. Marketing is one of those things that you don’t realize you require until your business bank account runs dry.

But on top of managing a team and running your plumbing business, you also need to develop a clever way to market your plumbing services and get your company on potential clients’ radar.

Successful plumber marketing demands that you manage your offline and online reputation using a mix of conventional and online marketing channels.

While there is no one-size-fits-all plumbing marketing hack to help attract clients simultaneously, there are several marketing tactics and ideas to assist you in reaching the right potential client when they need your plumbing services.

Whether you are a novice in marketing or require some fresh perspective on how to advertise your plumbing company, this post is designed for you.

We have compiled 15 surefire tips to include your plumber marketing strategy to win more service appointments and grow your plumbing business.

Online Marketing Ideas to Grow Your Plumbing Business

Ideas

1. Get a Professional & Responsive Plumbing Website

Responsive website

In most cases, when a homeowner requires a plumber, they need one fast. For many of your potential clients, that implies grabbing their smartphone and looking for nearby plumbing contractors online. So, it is extremely important that your plumbing website is mobile-friendly and displays correctly on mobile screens of all sizes.  

Without a responsive plumbing website design, your prospects won’t be able to navigate or read your plumbing website-which implies they will leave and click on another Google search result instead.

Getting a well-designed plumbing website will no doubt help your plumbing marketing in multiple ways.

The first thing you should do as a plumbing business owner nowadays is to obtain an appealing website that will help attract more potential clients. Plumbers don’t have a website because of a lack of resources, knowledge, and cost.

The good news is that Blackstorm Design + Marketing team can design a professional, responsive website for your plumbing services. You should avoid putting inaccurate information on your plumbing websites like your email address, phone number, and location.

The secret here is to keep your plumbing website design clean, simple, and direct to the point so that potential clients can find your details easily. Here are the important elements to include in your plumbing website design:

  •       A Professional logo and name
  •       Your Unique selling point
  •       Your correct phone number
  •       List of plumbing services you can provide
  •       A comprehensive contact information
  •       Accreditation and awards
  •       Testimonials/reviews from your clients
  •       Photos of your crew performing some plumbing tasks

If designing or redesigning a plumbing website is something you can’t handle on your own, hire a professional plumbing website design agency to get your project done.

2. Claim, Verify, and Optimize Your Google My Business Listing

Google My Business

If you want to make it easy for potential clients to find more information about your plumbing company on the web, begin by claiming your Google My Business listing. Once Google verifies that you are the plumbing company owner, you can update and manage the information, photos, and contact details that appear on the search results pages.

Claiming, verifying, and optimizing your Google My Business profile can help potential clients find your plumbing services on Google. Your Google My Business listing gives browsers a snapshot of your services and business including service area, logo, client reviews, photos, and operating hours.

3. Submit to Local Directories

Plumbing being a local service company, your prospects are going to find your services via local business listings, and that’s why getting listed in online local directories is crucial. Conventional directories like Yellow Pages are slowly becoming obsolete.

Homeowners have changed the way they look for plumbing businesses; they depend more on trusted online directories. Adding your plumbing company to these online directories will establish trust and boost your chances of getting found by your customers.

To market your plumbing company, having a vibrant online presence is no doubt something you should incorporate into your plumber marketing strategy.

Search engines like Google are the initial place prospects or clients go to when they are in need of emergency plumbing services. Your aim is to make your plumbing business occupy the coveted first-page rankings every time a prospect searches for plumbing services.

Some of the most common online listing business directories are:

4. Make it Easy for Prospects or Clients to Find Your Plumbing Business Through Search Engine Optimization

Search Engine Optimization

What is the initial thing a homeowner does when they want to find a plumber near them? They turn to Google.

SEO is one of the most crucial parts of your plumbing marketing strategy. If your business ranks at the top of the Google search queries, you will obtain more plumbing clients. If you don’t have a good search engine results page visibility, you will lose tons of potential customers to your competitors.

So, how can your plumbing website rise to the top of organic search results? Here are a few plumbing SEO best practices that you can use in your plumbing website:

  • Optimize your site for the right kind of keywords: You need to know what plumbing keywords are crucial for your plumbing business (i.e., the search terms that your potential clients are typing into search engines like Bing or Google) and apply them to your plumbing website. For example, you could include a 24-hour plumber in Murfreesboro on your site instead of just a “plumbing contractor based in Murfreesboro”. If you concentrate on finding the right keywords and optimize your site for them, you will get great organic rankings on Google or Bing for keywords that are related to your plumbing business.
  • Incorporate Local Keywords: Plumbing is a local service business, so you need to ensure that your site is optimized for geo-specific keywords. Don’t just write 24-hour plumber services on your website’s homepage. Instead, write “Murfreesboro’s most reliable plumber services”. The more location-specific keywords you use, the better.
  •  Optimize your Google My Business Listing:  We have already tackled this, but let’s emphasize how crucial this is. Here is a quick illustration of how crucial your GMB listing can be for your plumbing SEO efforts. If your listing is correctly set up for your location, then you can show up in the near me searches like this one.
  • Improve Your Authority Online by obtaining backlinks from other reputable sites, blogging, and posting useful, informative plumbing content regularly.
  • Get Your Plumbing On-page SEO right: Besides posting great content for your plumbing business, you should also remember things like optimizing your meta tags, image alt tags, and page titles for the right plumbing keywords.

How do you identify the Right Keywords for Plumbing SEO?

To win the organic search results, you will need to understand which keywords are most crucial for your plumbing business. You are no doubt wondering how to achieve this, right?

There are tons of great SEO tools to help you do comprehensive keyword research for your plumbing company. These tools include Moz, Ahrefs, Ubbersuggest, and Google Keyword Planner, to mention but a few. Make sure that you select keywords that have the correct user intent. For example, you don’t want to rank for online plumbing courses if that’s not what you provide.

5. Use Reputation Management to Get More Positive Reviews Online

Reputation Management

Online reviews are a crucial part of your plumbing business.

If a prospect or client hasn’t used your plumbing services before, they will depend on online reviews to obtain an insight into partnering with your business. Reviews are a form of marketing for your plumbing business, so you must include online review management in your plumbing advertising strategy.

To get started with this plumber advertising plan, you will want to collect all the platforms where homeowners leave online reviews about your company. Such places include Angie’s List, Yelp, Google My Business, and more.

Once you have established these platforms, monitor the reviews that show up on these pages. Realistically, you don’t want to eliminate negative reviews. If you had a review profile with only five stars, people would be skeptical or suspicious about your plumbing business.

Web visitors expect to see both negative and positive reviews. They pay attention to what people say about your plumbing company, but they also want to see your reaction to negative reviews.

If you want to understand how to scale your plumbing company, focus on managing your online reputation.

Monitor online plumbing reviews on platforms such as Angie’s List and Google My Business. They respond to all these reviews, regardless of whether they are negative or positive.

When responding to reviews, always try to keep your answers professional. If someone leaves you an awesome positive review, then appreciate them for their feedback. In the case of a less-than-stellar review, try to solve the respondent’s problem and encourage them to contact your plumbing company for further assistance.

Online reputation management will assist you to market your plumbing services better to future clients. It helps show your plumbing business in a positive light and encourages more prospects to return to your team.

6. Use Paid Advertising to Market Your Plumbing Services Online

Paid Advertising

This is a kind of a plumber marketing model used to promote a plumbing service company online. Where you run paid ads on Google or Bing, and the advertiser (in this case, a plumbing company) pays a fee when a prospect clicks on that ad and finally visits your plumbing website.

Paid ads bring in huge traffic and boost the exposure of your company. The major benefit of this search engine marketing tactic (compared to conventional plumbing advertising strategies) is that you will only pay when a visitor clicks on the plumbing ad you run.

Pay-Per-Click (PPC) advertising is one of the best forms of plumber marketing. PPC ads show up above the organic search results, above organic listings, and local plumbing SEO 3-packs. They are tagged with the phrase “ad” to show that it’s paid content.

PPC ads play a major role in helping plumbing contractors get more conversions, and ad clickers are more likely to schedule plumbing service appointments than organic visitors. If you have not included PPC ads as part of your plumbing marketing strategy, then you are missing a huge opportunity to scale your business.

This plumbing advertising idea begins with selecting the right keywords.

Right plumbing keywords make your ad show up in the relevant search results. Long-tail keywords, which contain more than three words, generate great results for your PPC ad since they drive leads interested in your plumbing services and cost less due to their low level of competition.

Once you have selected your keywords, you can go ahead and bid for the placing of your ad. You will be required to set a maximum bid, which is the amount that you want to spend when someone clicks on your ad. The amount is flexible and can be altered.

Your quality score and the maximum bid will play a huge role in your plumbing ad’s placement. Once your ad is placed, you will kickstart your campaign and begin getting leads interested in your plumbing services online.

One of the most effective plumbing marketing ideas for scaling your company online is PPC ads. These ads will assist you to show up in relevant search results before qualified leads. It is a great strategy for getting more quality leads for your plumbing company.

7. Understand the Modern Customer’s Journey to Market Your Plumbing Business Effectively Online

Customer journey

The conventional client journey has evolved dramatically over the years, with the internet changing the way customers purchase services or products. Plumbing brands should get into the minds of their clients to understand how to create awesome experiences for them. Understanding what your clients need and want from you can assist you in deciding which plumbing services to market, when and how to communicate, and the specific information to share to help them make informed decisions. A customer journey map organizes this process so that you can decide how to assist clients at every touchpoint.

The online client journey describes a consumer’s path throughout all services, brand, and business touchpoints that help in making decisions. This process is known as a journey because customers typically look at a plumbing service company or brand several times before deciding to take action.

Traditionally, the client’s journey was linear and was typically driven by your sales representative. Consumers entered at the top of the sales funnel and followed a linear, preset, predictable path before leaving at the bottom (after they have booked a job).

Courtesy of how easily accessible information is in this internet age, that’s not true anymore. The modern customer engages in a looping journey, full of turns and twists, as they follow a personalized path when outsourcing a local plumber.

The stages of the modern customer journey are synonymous to the old framework and operate like this:

  • Awareness
  • Consideration, along with the Discovery and Research Loop
  • Decision or Purchase
  • Post-purchase experience and the Loyalty Loop

Let us break down every phase with a real-world illustration. Pretend our client is James, a married, 40-year-old homeowner with two small kids.

  •  It is 8:30 am, and James’s shower won’t switch on- Awareness
  •  James takes his phone and uses voice search to search “shower not turning on”-Consideration
  • James skims through two blogs that show potential reasons why a shower won’t turn on-Consideration
  •  James watches a Youtube video from a local plumbing business on repairing the shower valve- Consideration
  •  James, finally he is better to leave it to a plumber and Googles “plumbing contractor near me”- Discovery and Research Loop
  • James realizes that he is getting late to work, so he quickly looks at the top three plumbing contractors on the search engine result pages and sees the one whose Youtube video he watched. He realizes that the company has a 4.8-star rating and an online booking feature, so he schedules an appointment online for an evening that day.
  • After his shower is repaired, James raves about the plumber on social media, and after he is prompted from an email, he leaves a review on Google My Business listing –Loyalty Loop.
  •  James water pipes burst following a deep freeze that occurred later in the year. He saw an email newsletter from the plumber he hired to fix his shower. The email discusses what you need to do when pipes burst in your home, so he follows a shortened customer’s journey and requests for an appointment Online-Awareness, Consideration, decision/closing, and loyalty loop.

If you want more booked jobs, plumbing leads, and repeat clients, you need to connect with prospects or clients at every phase of the modern buyer’s journey.

8. Remind Clients About Your Plumbing Services with Email Marketing

Email Marketing

If you want to expand your business, begin using plumber marketing strategies that help you to get new leads. One of the most effective plumbing marketing ideas for scaling your business is to develop a client referral strategy via email marketing.

Email marketing can be the most effective way to keep your company top-of-mind for clients who may require your plumbing services down the road.

To make this internet marketing plan work for your plumbing company, consider the specific calls to action (CTAs) or topics that will resonate with your target audience.

For example:

  • Remind clients of recommended/ required maintenance (such as tips on how to maintain a plumbing system)
  • Share helpful plumbing tips to boost your brand loyalty (e.g., signs of a broken water heater)
  • Provide seasonal reminders to assist clients in keeping their plumbing systems running smoothly (like simple ways to prevent a burst pipe in winter)

9. Use Social Media Advertising to Connect with Leads

Social Media Advertising

Developing a social media advertising strategy is your best shot if you are searching for plumbing marketing ideas. Social media platforms are nowadays prevalent and get a lot of engagement from users. It is a great opportunity for your business to connect with your target audience and share helpful content.

To scale your plumbing company via social media, you must begin by selecting the right platforms. These social media platforms include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. You can include a combination of these two platforms with your plumbing social media advertising strategy. You will want to select your networks depending on your target market and the social media platforms they frequent most.

Once you have chosen your platforms, you need to start posting content. The kind of content will depend on your network. Some platforms provide a variety of formats for content, while others are generally specific.

By investing your money and time into social media advertising, you can increase your trust among clients, build loyalty and increase brand awareness, get more leads and convert them into paying clients,

But what type of content can plumbers share on social media? Here are some of the things that you can post on social media:

  • Post DIY videos to help your clients out: Homeowners are likely to trust your plumbing business more because of your transparency. And still, there are several things that those homeowners can’t do on their own. When they have a huge plumbing emergency, it’s likely that they will call your plumbing business.
  • Offer Special coupons and deals just for your social media followers. Create special offers for your audience in exchange for your email. Emails are like gold for any plumbing business since they will contact that customer in the future.
  • Run Social Media Contests. Contests give your plumbing company to obtain a lot of exposure and improve their brand awareness.

Start increasing trust levels and establishing relationships with your clients so that they have you in mind whenever they are faced with a plumbing emergency. Create your social media marketing strategy right away, but if you don’t know where and how to start, schedule a free strategy session with one of the experts for assistance today.

10. It All Starts with Your Plumbing Brand

Brand

One of the strategies for building a plumbing business that outranks your competitors is to build a memorable brand. When you thought about building a successful plumbing company, you probably didn’t perceive yourself spending many hours in an attic sweating metal pipes and all analyzing ad traffic and a plumbing website.

But you probably understand more about internet marketing than you think. Whether you understand it or not, you have done some bit of plumber marketing already.

You have created a company name and plumbing logo design. You have spread the message of your new plumbing business to your family and friends. You have requested your existing clients for referrals.

Guess what? These are all conventional plumber marketing strategies.

To make the most out of your plumbing marketing efforts, we recommend that you start at the onset: your brand.

Your brand is more than just a catchy tagline and a memorable logo.

Your plumbing brand is the promise that you make to your clients, and it’s what differentiates you from other plumbers and the reasons that clients will hire you from all other dozen or so plumbing contractors that will show up when they type “plumber near me” into a Google search query.

When launching your plumbing company’s brand, consider the following important questions:

  • What unique offering or service do you bring to the market? What makes your plumbing company unique? What do you specialize in or do differently than everyone in your area? For example, “we provide around-the-clock emergency plumbing service in rural areas or have the fastest response time in our town.
  • Who is the ideal client your plumbing company is attempting to reach?
  • What are your plumbing company’s values, beliefs, and how do they reflect in your daily operations?

Use your responses to the three basic questions as the fundamentals for building your tagline.

For instance, if your plumbing business is dedicated to superior customer service and high-quality work, you could create a tagline like “Once a client, always a client.”

Offline Marketing Strategies for Plumbers

Apart from advertising your plumbing company online, which you should concentrate on more, there are various ways that you can create a buzz in the local area and get your target market’s attention, thereby growing your plumbing company:

11. Send Out Flyers or Postcards

Sending out postcard

Door flyers and mailed postcards can be a great way to spread the word of your new plumbing business spread to neighborhoods near you. In addition, this affordable form of plumber advertising strategy won’t break your bank account before you begin ranking in clients.

Direct mail marketing is an old-school strategy but a goodie. Done properly, this tried and proven advertising strategy can assist your plumbing company reaches tons of homeowners in your service area.

A recent study by a Canadian Post showed that more homeowners read direct mail than promotional email messages. Combining an eye-catching postcard with an attractive coupon and direct mail could earn a spot on a potential client’s fridge.

12. Offer Top-Level Customer Service

Customer Service

As a plumbing business owner, you understand how crucial it is to offer great customer service. But what you might have considered is that going over and above for your clients is an effective kind of plumber marketing.

Apart from training your crew to be patient and friendly with homeowners (particularly in difficult situations), you can do a few things to enhance your customer service. One secret is to follow up with clients after a project is completed to make sure that they are happy with the results.

To measure client satisfaction, you can send out an email survey asking clients to rate their experience with your plumbing business, so they can reward technicians who go out of their way to create awesome experiences.

Blackstorm Design + Marketing can assist you to send out automated emails to clients after a job to assist you to drive referrals and repeat business.

13. Sponsor Local Community Events

Become A Sponsor

Like other home service contractors, Plumbers have a local element that other industries don’t have. Your target customer base is your neighborhood community, and existing, and potential clients reside in the area you service. So leverage local plumbing opportunities to boost awareness of your plumbing company as a brand and get your business out there as a go-to plumbing expert.

Some of the best ways to achieve this are to:

  1. Sponsor local sporting events or teams, such as a high school football team or little league team
  2.  Sponsor local activities and events, like fundraisers, festivals, charities, and more

Obtain repeat or new plumbing leads with alternative marketing methods

Depending on the area you serve and your target demographic, blending offline and online marketing ideas may be the most efficient way to obtain repeat clients or new leads.

Here are some offline plumbing marketing strategies to consider for your plumbing company:

14. Van Wraps

Van Wraps

Just like mobile billboards, van wraps can help to promote your plumbing company to new clients in your service areas as your technicians, or you drive from job to job.

15. Offer Special Discounts for Referrals

Gift card with percent and coins

Homeowners who offer referrals are one of your valuable marketing resources. So, whenever a homeowner sends you client referrals, therefore, make an effort to show how much you appreciate their support. For example, you can send personalized thank you notes with special discounts for great referrals.

Frequently Asked Questions on Plumbing Marketing Ideas

Businesswoman using magnifier looking at question marks

How do you promote your plumbing business?

The best advertising channels for plumbing contractors start with digital marketing and include your plumbing website, search engine optimization, Google local service ads, email marketing, video marketing, and social media advertising.

How do you obtain clients for your plumbing company?

You can use some innovative strategies to get more leads for your plumbing business, including retargeting/remarketing ads, Facebook advertising, next door advertising, Google Ads, truck wrap, and more.

What is the best plumbing marketing strategy?

A good plumber advertising strategy is one that incorporates both offline and online marketing strategies to help you get more plumbing leads for your business.

Grow Your Plumbing Business with Blackstorm Design + Marketing Today

Internet Marketing Specialist

Finding clients for a local service business like plumbing can be daunting but not an impossible mission! These are just a few plumbing marketing ideas that can assist you to get started on both offline and online marketing. Remember that these ideas are as effective as people who make them, if you don’t remain consistent, there would be some other plumbing companies that would take your slot and your clients.

Nowadays, there are tons of internet marketing tools out there for people of all skills and backgrounds. Trying out different plumber marketing ideas will assist you to understand your company and your clients while learning all the important new skills.

If you begin marketing your plumbing company without a plan or marketing professional by your side, you might get overwhelmed. Don’t be afraid to handle over your reins to a plumbing marketing agency.

Ready to see how a vibrant plumbing marketing strategy can help grow your plumbing company?

Schedule a free discovery call to learn how our internet marketing services can help your plumbing company flourish today.

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Google Ads for Plumbers: The Ultimate Guide to Winning Local Clients and More Leads Online

Increase Traffic to Your Plumbing Website and Gain New Clients Looking for Your Services Online.

Plumbing contractors are after one thing, a consistent stream of qualified leads. There are multiple ways to drive leads for plumbers but one outshines them all, that is Google Ads.

Hands with laptop

Homeowners normally take plumbing seriously unless there’s an issue. Thus, it can be difficult to get new leads if you are advertising a plumbing company. But that doesn’t imply that you have to relax and wait for prospects to call your business.

To set your company for success, you must do quality plumbing marketing. This step-by-step guide on Google Ads for plumbers will help your business attain greater success and growth online. Without further ado, let us dive in.

What are Plumbing Google Ads?

Google ads

Google Ads, previously known as Google AdWords is a Pay-Per-Click advertising platform where you pay Google to have your Ads displayed on the search engine results. Specifically, for plumbing companies, a Google advertisement promotes plumbing services within a particular service area.

There are lots of advantages that your plumbing business can obtain from using Google Ads. Ultimately, it is an effective way to promote your plumbing business so you can reach your target market and drive leads to your site. This post will discuss how to launch a successful Google Ads for plumbers campaign.

What is the Difference Between SEO and Google Ads?

Plumbing SEO and Google Ads can complement one another, but it is crucial to note that there is a difference between the two. Using SEO assists make your website more appealing to clients and create engaging content that addresses your specific client’s specific pain points. Thus, plumbing SEO involves everything in your website from ensuring a user-friendly design to optimizing website layout and all written content and videos. SEO ensures that your plumbing website ranks higher in the organic search results.

SEO

On the flip side, Google Ads helps your business targets specific keyword phrases that your prospects use when searching on Google and then craft an ad to promote your plumbing website. It is an efficient and fast way to reach your target market. Here is an example of a Google ad when a prospect searches for a ‘plumbing company’ on Google.

Google Adwords

How Does the Plumbing Google Ads Process Work?

Let us discuss how the Google Ads auction process for plumbers works. There is a lot of misunderstood and incorrect information out there, and a lot of plumbers think that Google AdWords auctioning process solely depends mainly on the cost per click.

They wrongly think that if they just bid a bit higher, my ad will appear on the coveted #1 spot and then will obtain more leads and clicks.

But since Google wants to show more relevant results to its users, thus they cannot allow the highest bidder to get the top position. That’s why they use the “quality score” to determine which ads will show up higher in the search results.

Google gets more money if plumbers get clicks, and to be more effective, they need only to show the most relevant ads to their users.

Quality Score

Average Quality Score

What is a plumbing Google ad quality score, and why should plumbers care about it? Quality score is typically Google’s rating of the relevance and quality of your PPC ads and keywords. Google uses it to calculate the cost per click (CPC) and multiply it by the maximum bid to determine the rank of your ad in the auction process. That said, your quality score is based on various factors including:

  • Relevance of your ad copy
  • Relevance of every keyword to the ad group it is in
  • Ad historical performance
  • Your ad’s Click-through rate

Why Are Google Ads for Plumbers Important?

As we have already discussed, most people have to claw and scratch to get to the coveted first position on Google. The top organic search results obtain all the clicks, and so, the highest likelihood to convert clients. So this presents a lot of crucial benefits to plumbing contractors including:

Precise Ad Targeting

Ad targeting

Compared to other conventional ways of advertising, Google Ads for plumbers is better targeted as you only display your ad only when prospects are actively searching for your plumbing services. This cuts down on unnecessary advertising spending and increases the chance of people contacting you.

With Google AdWords, you can ensure that the ads you pay for reach prospects who are likely to want/ need your services as a plumber. You can target prospects by age, geographic location, particular keywords and even ensure that your ads appear at a specific time of day.

Immediate Exposure

When you are initially starting out, your business will require immediate exposure you can obtain. Plumbing SEO could take months or years to generate desired results, but with Google Ads, you can instantly reach the coveted spot on the first page of Google and get noticed by prospects in your local market.

People can see your Google Ads multiple times and never click them (implying that you don’t have to pay a dime), yet your plumbing business is now top of their mind the next time they are ready to schedule a service appointment.

Cost-Effective

Google ads cost-effective

Google Ads for plumbers operates on a pay-per-click model, and this implies that you only have to pay Google when a prospect clicks on the ad-not every time your ad shows up.

Data Mining and Marketing Insights

Marketing insights

When you utilize Google Ads, you can visualize statistics of how your ads are performing. This can offer you important invaluable market insight like who is clicking on your Google ads and taking action.

Besides the real-time campaign performance and analytics, we obtain a treasure trove of user data. We utilize it in various ways to further grow your client base.

Creating Google Ads for Plumbers: 10 Secrets to Getting More Qualified Plumbing Leads Online

Creating Google Ads

1. Creating a Google AdWords Account

Setting up plumbing Google Ads is easy and simple. We will utilize a fictitious plumbing business as a major example for this post. Click on “Start Now” on the left side of the main page. You will also be requested to sign in with your business Gmail account.

Google will ask you what your main advertising goal is, and you can click on any of the three options offered. For instance, I select “get more plumbing website sign-ups or sales.”

The Google Ads setup process is fairly simple, and the prompts will direct you through the whole process. You have to sign up here to get your first plumbing ad campaign started.

2. Focus more on Emergency Plumbing Keywords

Keywords

The initial step to success on Google Ads is to understand where your ideal clients come from. Then you have to target the prospect with your keywords and ads. Let’s figure about an average homeowner. It’s 1:15 AM on a very cold night, and they realize that one of their basement has flooded and their pipes have burst. They turn to Google-what do they do now? Emergency plumbing help! They don’t have enough time to submit a lead form on your plumbing website and wait for two days to get a response back, they want a plumber who can assist them right now!

If you want to zero in on this client, include the keywords “emergency plumbing”, “plumbing after hours”, “emergency plumber near me” and so on to an ad group in your AdWords campaign. In addition, emphasize that you provide 24/7 service in your emergency plumbing ads so that they will hire you for emergency situations. Once they notice the services you offer, they will instantly click on your ad and become qualified leads. Homeowners prefer emergency plumbing services rather than generic plumbing contractors.

3. Use Call Only Ads

Call-only ads are plumbing ads that can only be utilized to make a call. They offer an excellent way to obtain leads for your plumbing company. The great benefit about these ads is that they are straight to the point and allow your sales representatives to book jobs over the phone. A lot of homeowners want to speak to someone over the phone and let them call instantly from the ad, giving your plumbing company a good opportunity to close on a lead before they call the next plumber.

Since a call ad-only campaign is mobile-friendly, and your headline is your phone number when your ad shows up. This way, you make it simpler for the clients. Generally, in the process of generating leads, they notice your ad, visit your plumbing website and then decide whether to contact your business or not. But with call-only ads, you eliminate one step of the process. Here, they conduct a search for your plumbing company on Google, bump on your ad, call you instantly from the ad, and instantly become a qualified lead.

Homeowners don’t happen to be in the mood to compare different plumbing companies and shop around when they are in an emergency situation.

Call-only ads are ideal for plumbing repairs, as homeowners want to instantly speak to a reputable plumber at the moment so that you can resolve the issue. Thus, they work perfectly with local organic keyword searches as the searcher’s intent is probably urgent and wants to talk with a plumber on the phone rather than spending time researching.

A few plumbing keywords to consider for your call-only ads are:

  • Local + Keyword (Local plumbing company)
  • Keyword + near me (Plumbing contractor near me)
  • City +keyword (Murfreesboro plumbing companies)
  • Keyword + city (Plumbing repair Murfreesboro TN)

4. Structure Your Plumbing Ad Campaign for Success

Ad Campaign

The structure of your plumbing Google Ads will play a huge part in the amount of money you spend per lead. The structure of your ad will impact your quality score, which affects your cost per click, which impacts your cost per lead, and ultimately the cost of acquiring those leads. For plumbing companies, oftentimes there is more than one plumbing service that is provided, so your campaign structure should reflect so. For instance, you might provide the following:

  • Drain cleaning
  • Toilet repair
  • Sewer repair
  • Leak repair
  • Garbage disposal services

All of the services above should be classified in their ad groups since they will have different ad copies to that plumbing service and be directed to landing pages. After your ad campaign structure looks awesome, now your ad copy should stand out from the clutter.

Your Google Ads account is comprised of Ad groups, keywords, Ads, and Campaigns. There are various parts of your plumbing business and advertising strategy that correlate with every one of these structures. Let us define the following Google Ads terms:

  • Campaign: The individual plumbing service units which you build groups of ads for. For instance, you should have distinct campaigns for people looking for “plumbing repair” versus people seeking “plumbing installs”. They are two kinds of plumbing services and thus require different ads.
  • Ad group: A group of plumbing ads that concentrate on a particular portion of your target market (also referred to as a client persona). For instance, you may have one ad group for prospects who require “clogged toilet” and a different one for people looking for “Emergency plumbing”.
  • Ad: The actual content that conveys what that person is really concerned about (fears, expectations, fears, and pain points)
  • Keyword: The specific term that’s typed into a search engine by the prospect searching.

5. Consider Your Ad Copy

In the plumbing industry, you are competing against all the local plumbers running PPC ads, directory sites such as Thumbtack, Home Advisor, and Google Local Service Ads. Plumbing is a very competitive landscape, and your ad copy requires to soar above all that clutter.

Google gives you two descriptions and three headlines for the ad copy, but these may not always show up. Your headline should feature the plumbing keywords you are focusing on, the second heading should be a compelling call to action (schedule a free estimate, call for a free quote). In your description text, you should discuss why your plumbing business is different. For instance: “20+ Years experience”, “fully insured” “Locally owned and operated,” etc.

6. Use Your Negative Keyword List

Negative Keyword List

Negative keywords are search terms that tell Google you don’t prefer ads to appear.

The importance of having a list of negative keywords cannot be overstated. It is crucial to include a negative keyword list at the beginning of your Ad campaign. This should be a continuous process as there will be multiple searches that you cannot plan for.

Considering that plumbing keywords are very competitive in paid search, negative search terms are particularly crucial. Without them, you will end up spending your ad budget on irrelevant traffic, fast. Here are some negative keywords, to begin with, your list will depend on your business, the types of plumbing services you provide, and geography:

  •  Books
  • Careers
  • Pictures
  • Videos
  • DIY
  • School

Creating a list of negative keywords and continually checking on your keywords will help minimize your cost per lead and improve the quality of searches your ads appear for.

7. Capture Lost Leads with Plumbing Retargeting

Retargeting

When someone requires a new toilet installed, they will conduct some research, ask for recommendations and shop around for the best price before making a final decision. Often times the potential client is ready to contact your business, they click on your website or ad, but their kids come back from school, life issues get on their way. With display retargeting, you can get that lead back in the sales funnel.

Plumbing retargeting is a cost-effective way to obtain more leads since they are warm, they have already visited your website.

For instance, you can retarget prospects that have made it to your contact page or spent one minute on it but failed to fill out the form. With that audience, you can retarget them (follow them to other websites they visit) with an ad showcasing your $300 off new toilet installation offer.

If your Facebook pixel is properly set up on your plumbing website, you can retarget users that made it on your plumbing website from your Google Ad and capture them in your Facebook newsfeed.

8. Bidding Strategy

Google Ads Bidding Strategy

Bid strategy is actually telling Google how and if to utilize their algorithms to optimize your keywords for best performance instantly.

Bidding on your plumbing brand keywords is a challenging one to wrap our heads around. If someone is looking for your brand, they want to partner with you, right? Then why should you spend the advertising dollars to get that client?

It would be ideal if every search for your plumbing brand means they are going to become your clients, but this is not often the case. Most plumbers have the industry in their brand’s names.

This implies that when a prospect types in your brand names in Google, it is more common than in other industries that PPC ads will appear as well. This is because they are targeting plumbing keywords. Bidding on your plumbing brand’s keywords will assist you to appear and stay on top of the page where those competing plumbers show up.

The good news is that your brand’s keywords will generally be cost-effective due to ad relevance and quality score. By bidding on your plumbing brand, you will be spending less money on click and stick it to your competitors, catching those low funnel leads.

9. Use all the Ad Extensions

Google AdWords With Two Structured Snippet Extensions

Talking of ad copy, Google has offered plumbers multiple ad extensions that can assist you to take over the search engine results page. This is particularly crucial on mobile devices since they are most likely to see one or two ads before the user has to scroll.

Utilizing ad extensions will improve your Click-Through Rate (CTR), which will result in a high-quality score, thus reducing the cost per click. Google provides lots of site link extensions, but here are the ones plumbing contractors should implement on their Google Ads campaigns instantly:

  • Sitelink Extensions: Use sitelink extension by sharing quality links on your plumbing website. This could be utilized to showcase your testimonial page, service page, contact us page, FAQ, blog posts, anything that is crucial for the searcher is great to add.

Adwords extension

  • Callout Extensions: The callout extension gives you short 25 character descriptions that are included after your descriptions line. These can be utilized to entice the prospect to take the desired action or offer additional details that make your plumbing company stand out. For instance, free estimates, quick installation, Lifetime Guaranteed, amongst others.
  • Structured Snippets: Google allows plumbers various headline options to select from when including structured snippets. The best types of headlines for plumbers are highlights, services, types, and types. This could be utilized to showcase the services you provide (toilet repair, drain cleaning, and leaks repair). Types could be used to display the types of toilets you install. Neighborhoods are ideal for a plumbing company that only serves specific cities or towns or if you wish to concentrate on the most profitable ones.

The Structured Snippets

  • Call Extension: As stated earlier, the call extension helps someone who comes across your ad instantly call from their mobile devices without visiting your plumbing website. This is important for plumbing companies as you want potential clients to call during office hours.
  • Location Extension: When a prospect is searching for a plumbing contractor, typically they aren’t going to come to your doorstep, but the location extension allows searchers to see where your plumbing company is situated and operating hours, and helps your ad to appear on Google maps.
  • Price Extension: It is difficult to show prices for jobs because they will typically differ across various houses, but there is a creative way to utilize Google’s price extension for plumbers. This is achieved by using it to showcase free estimates with a price tag of $0.00. The price extension aims not to get prospects to click on it but to occupy more of SERP and prove that you are a no-risk plumbing contractor.

10. Adjust Your Location Bidding

Location bid adjustments

All plumbing companies understand the more profitable zip codes and neighborhoods in their service area. With location bidding, you can adjust your bids higher in those profitable neighborhoods giving your plumbing business a good chance of getting in front of those prospects or clients.

Your cost per lead or click may be higher in those areas, but they are more profitable. Alternatively, you can reduce your bids in less profitable zip codes and neighborhoods, and this will make sure that you are maximizing your advertising budget (dollars).

11. Create a Landing Page That is set to Convert

Plumbing ads are directed to landing page

If your best plumbing ads are directed to your homepage…. stop! A landing page is normally one of the most overlooked aspects of a great Google Ad campaign. You must figure out the keywords the client typed in thus triggering your ad and what their intent was, then offer exactly that on your landing page.

A good landing page should have the following important elements:

Landing page

  • Primary keyword(s) in the headline
  • Differentiating features and trust Factors-This could be testimonials, what makes you unique from competitors, star ratings, etc.
  • Easy to find contact information
  • Obvious and clear steps
  • Simple, clean

12. Improve your Local SEO to Market Your Plumbing Services

Local SEO

You should consider your local search engine optimization. It is one of the best ways of obtaining plumbing leads. It helps you establish an online presence and helps to connect with people when they need your plumbing services.

13. Call & Conversions Tracking

Google Ads conversion tracking

Setting up conversions for your Google ad campaigns is as crucial as creating the ads yourself. If you fail to set these ads properly, there is no way to ever realize which plumbing keywords are working and which ones aren’t. It negates the entire purpose of plumbing marketing in the first place.

Here are the three types of conversions our expert setups:

1. Contact Form Submissions: put a conversion code on thank you page after prospects or clients submit.

Email submission form for website

2. Track calls from your landing page: people click on your ad and then make a call using the phone numbers on the landing page. You can utilize Google’s call tracking numbers or create them on your own.

3. Ad extension calls: These are phone numbers that show up in your ads if prospects call directly instead of clicking on your ad to head over to your landing page.

Google ads call reporting

Common Problems for Plumbers Using Google Ads

Google Adwords

A common problem for both commercial and residential plumbers is typically your competitors. Through our experience over the years, we often find that most plumbing contractors are guilty of click fraud. This uncouth behavior is when a plumber intentionally clicks on your Google Ads to increase costs. By increasing your costs, it is likely that you may stop the ads, or your daily advertising budget might have run out. This implies your competitors then take a top spot on Google and obtain the leads that could have been on your business.

Other problems that plumbers face with Google Ads include:

  • Sending prospects or clients directly to their homepage
  • Writing irrelevant ad copy that can easily be ignored

Frequently Asked Questions on Plumbing Google Ads

Question marks

How can you write a relevant plumbing ad on Google?

Although there is no textbook approach to crafting Google Ads copy for plumbers, here are some best practices we developed internally that guarantee impressive results:

  • Use plumbing keywords strategically. Keyword placement and choice are a bit different with Google Ads than it would be with a web copy or blog post
  • Keep your ad copy specific and concise
  • Always incorporate a compelling call to action

Is Plumbing Google Ads a waste of marketing dollars?

Yes, Google ads will waste your advertising dollars if you don’t craft and implement them properly. That’s why we highly recommend that you partner with a reputable plumbing Google Ad agency to achieve desired results.

What makes a good Google ad for plumbers?

Your ad copy should be attractive, specific, empowering, and relevant to reach property owners or homeowners effectively. Some of the aspects of a good Google Ad include:

  • Highlight what makes you unique
  • Includes promotions, exclusives, and prices
  • Empower clients to take the desired action
  • Include at least one of the keywords
  • Match your ad to the landing page
  • Appeal to customers who are using mobile devices

Why Partner with Plumber Google Ads Experts at Blackstorm Design + Marketing?

Plumber Google Ads Experts at Blackstorm Design + Marketing

Google Ads offers tremendous benefits to plumbing contractors. They create a funnel for local clients who understand what they require and are ready to schedule service appointments while allowing plumbers to pay for qualified leads instead of the clicks. In combination, these two great qualities make Google ads both laser-focused and cost-effective.

But for most plumbers, Google Ads, like other internet marketing channels, will represent just one crucial aspect of an overall plumbing marketing strategy.

Trying to manage all the elements of plumbing Google Ads campaigns on your own can be daunting.

If you are a plumber or running a plumbing business and do not get the maximum benefits out of Google Ads, then we got you covered. At Blackstorm Design + Marketing, we have been working with home service contractors, including roofers and plumbers throughout the US for many years, leveraging Google Ads to generate inbound calls and service enquires. Our proven Google Ads system for plumbers has delivered lots of plumbing contractors just like you affordable leads.

  • We create a winning Google Ads strategy for your plumbing business
  • Increase phone enquires and calls
  • Full support, setup, and Google Ads optimization
  • Scale your plumbing company
  • Scalable and proven ad campaign structure to make sure you get low-cost, high-quality leads.

Looking to grow your plumbing company with Google Ads? Schedule a free discovery call to see how Blackstorm Design + Marketing can assist you to drive more qualified leads while improving efficiency across your plumbing business.