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How To Make Your roofing business stand out from the competition


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Lindsay Bowen
7/18/2019 – Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Hugo Vega
8/15/2019 – Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Lisa Grant
7/19/2019 – Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven’t experienced anything bad with them so if you’re looking for a trustworthy marketing agency then I would suggest to give them a try.

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8/09/2019 – Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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8/25/2019 – Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer




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Hey Roofer,

Hello, and welcome to BlackStorm Design + Marketing.

My name is Eric, and I am the Founder and Head of Growth for BlackStorm.

The reason you’re here is to learn how you can grow your home service business and explode your sales and profits.

So, let’s get on with it without wasting any time.

Can you imagine doubling your sales over the next few months?
What would that be like for your business?

Would it sound even better if marketing costs remained the same? Your sales would grow exponentially, and your profit would increase. You’d have that sense of security knowing that your business is running smoothly and profitably.

You would finally be able to relax on the weekends because of the peace of mind.
Your weekends wouldn’t be controlled by work; you would have the peace of mind to relax and unwind as you enjoy the fruits of your high-performing business.

Ask yourself this question. Are you tired of spending your hard-earned money on marketing campaigns that cannot deliver your desired results? Advertising campaigns that bring losses instead of profits? Are you sick and tired of working with “marketing professionals” who cannot deliver on their promises?

Then, make a wise decision and work with us here at BlackStorm. There’s no room for trial and error in our company; we only use tried and tested techniques that work. These tactics and strategies can be the end of your business stress and frustrations.

We are a digital marketing company dedicated to helping local home service businesses grow by generating leads and increasing their sales and profits. With our strategies implemented, we have helped our clients double, triple, and quadruple their growth.

In the current stormy business world, filled with cut-throat competition, we’ve implemented our proven techniques and helped our clients gain an edge over their business rivals. These clients have been able to soar above their competitors without worrying about the “strong winds” they may come across.

The best thing about working with us is that we can double your sales and beyond without increasing your marketing costs. It may sound hard to believe, but we can confidently say that it’s true. We’re so confident in what we do that we have a guarantee on the results. If we don’t achieve the desired KPIs or key performance indicators, you can stop paying us until we do.

Many other digital marketing companies can’t do this. If they try, they may have to close their business. Go ahead and ask one or two other competitor companies if they have a guarantee on their results. I can guarantee they do not.

SHOW ME HOW TO INCREASE MY $ALES & PROFIT$

Are you ready for serious growth in your home service company?
If so, schedule to speak with one of our Home Service Growth Strategist!


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Branding Growth Strategies SEO Website Design

So You Need a Mobile-Friendly Roofing Website: Here is What You Need to Know

Is your roofing website optimized for mobile devices?

Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance. 

Do you fall into that category? 

In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive. 

But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.

Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines. 

This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results. 

Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.

This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.

Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.

Take a minute and ask yourself the following questions regarding your roofing website:

  1. Does it immediately convey your brand’s message?
  2. Is it simple to navigate?
  3. Do you have just one call to action on every page?
  4. Are your buttons touch-screen friendly?
  5. Can your prospect read content without toggling the screen or zooming?
  6. Does the webpage load instantly?
  7. Are ads, images blocking readers from accessing some information?
  8. Is the checkout process simple and easy to follow?
  9. Are opt-in forms accessible to fill-in? 
  10. Are your social media buttons easy to locate, and do they work?

This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;

mobile-friendly Roofing website

Your mobile Roofing website should be easy to Navigate.

When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.

Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.

Make Call-To-Actions Eye-Catching and Clear

Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.

CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.

Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.

Make it Easy for Prospects/Clients to Contact You and Ask Questions.

As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.

This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.

You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.

To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.

Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.

Roofing Website Should Load Fast on Mobile Devices 

Roofing Website Should Load Fast on Mobile Devices 

When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.

This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.  

When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client. 

You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.

Thus, you should use videos and images wisely, since most of them occupy a lot of space.

Provide Filter Options to Help Visitors Find What They Are Searching for

When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content. 

That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.

Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website

Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read. 

While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.

This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.

When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.

Avoid Pop-Ups on Mobile Devices

Avoid Pop-Ups on Mobile Devices

Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices. 

Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.

Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).

Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it. 

Optimize Your Roofing Keywords for Mobile-Friendly Searches

When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform. 

When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.

For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs. 

Keep Your Layout Well Organized and Simple 

When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily. 

This means from the moment a user clicks on your website; they should be able to :

-Find the information they are searching for on the same screen

-Complete the desired action like booking a job or sourcing information

-Easily navigate through your desired process in simple steps

Don’t Use Stock Roofing Photos.

Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.

Roofing Website Checklist

Your Mobile Friendly Roofing Website Checklist

Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.

This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.

Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:

  • Does your roofing website load in less than 4 seconds?
  • Is your call to action clear and eye-catching?
  • Do your search options contain filters to helps users find what they are looking for?
  • Do prospects/ clients know where to go once they land on your roofing website?
  • Are the contact details easily accessible on every page?
  • Are pop-ups minimizing your conversion rates?
  • Are clients able to book jobs or buy products within a few steps?
  • Are your Call to Action buttons strategically placed?
  • Is your site content readable without adjusting the screen size?
  • Does your website offer precise information about the services or products?

Roofing Website Optimization

Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design

By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.  

If your site cannot be navigated efficiently, then it is time for a mobile site redesign. At Blackstorm Roofing marketing, we have experienced website designers who will ensure that your users have a pleasant experience browsing your site on their mobile devices as well as on the desktops. 

If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.

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Growth Strategies Lead Generation Marketing Promotion SEO

The Ultimate Guide for Commercial Roofing Marketing in 2020

Increasing roofing sales is the fundamental objective of countless contractors, small and large alike. Finding new prospects to book jobs with your business is a crucial part of the whole sales process. It may be hard for some contractors, but if your goal is to improve your roofing sales, you need to consider which marketing strategy will be ideal for your target clients. 

As a roofing company owner, you know that booking jobs is essential to your success and growth, and many other roofers wonder if there is something specific they can do to improve their close rate. Do you offer exceptional roofing services or products but aren’t attracting the right clients to book jobs with your business? That’s okay. 

This post will provide valuable roofing sales strategies to raise your presentation game so your company can secure more jobs than ever before. 

Professional roofing Image

Convey a Professional Image from the Word Go

An effective roofing sales presentation is much more than offering information about price or services. From the time you drive up to the building, everything about your behavior and appearance matters, including the clothes you wear on a material day. Dress appropriately, show respect to the homeowner and their building and remember to carry all your marketing materials, from video presentations to brochures, ready to go.

Focus on Educating, not booking a Job 

While many roofers focus on closing and pitching, ensure that you take time to educate your client about your services or products. Of course, you want to leave with a signed contract, but also you don’t want to remove the power of deciding for your client. According to a roofing contractor, over 90% of homeowners said the roofer they hired explained the essence of artistry and plan for achieving that objective. 

The client will trust you more if they feel that they are making a well-informed decision regarding your roofing services. Act as an expert and guru-which you are! During your presentation, discuss how the roofing process works, what the property owner can expect, and the benefits of quality materials and artistry.  

Differentiate Your Roofing Business from the Pack 

There has to be something that sets your roofing company apart from the rest out there. If not, why should clients turn to your business for their roofing needs? One of the most effective roofing marketing strategies is to discuss what makes your business a better option than other local roofers, whether you can handle complex projects or your crews.

In the modern business environment, the easiest way of getting ahead of rivals is to specialize. Maybe you can concentrate on using uncommon roofing materials. Perhaps promote a different roofing style. Whatever you opt to specialize in, focus on it as a way of getting ahead of the curve. Make your roofing business visible to your target demographic.

Evoke Scarcity

No property owner wants to hire a roofing contractor who struggles to get by, right? Everyone wants to partner with a roofing company with a consistent business since your customers understand that well-booked roofing contractors do an exceptional job.

Use this line of thought to create scarcity, if applicable, to your roofing company.

Here’s how you can do it.

If you are super busy, then portray that fact off! Show your ever busy schedule in your online profiles, like social media, and even during a conversation with the client. Scarcity can help to increase closing rates dramatically. The point here is to assist your leads to realize that they need your services more than you can offer them.

Referrals to Increase Roofing Sales

Use Referrals to Increase Roofing Sales 

When it comes to booking roofing jobs, never undermine the power of client referrals. Your prospects will be more comfortable partnering with you if you can show the testimonials from previous customers. Referrals are the building blocks for any roofing business that wants to increase sales. Nothing speaks louder to property owners more than the previous customers that you serviced. Make sure that you use such referrals when discussing with the homeowner.

Serve Your Existing Roofing Customers

One of the most straightforward but useful tools in your roofing sales arsenal is your current customers’ list. If you want to increase your closing rate significantly, then pitch to those customers who already know you.

Consider getting in touch with your existing leads through telephone, emails, or even flyers to inform them about any seasonal offers, discounts, or promotions. You have already developed trust with your existing customers, so leverage that network to boost your roofing sales.

Financing on roofing to Attract More Clients

Offer Financing to Attract More Clients 

Roofing is a considerable investment in your commercial or residential property. So to reduce the cost a little bit, provide pre-qualification and financing. Financing is the best option for property owners who need a new roof but don’t have enough money. As a roofer, make sure that you do whatever is possible to fit your client’s budget.

Listen and Understand Your Ideal Roofing Customer

As a roofing contractor, you can learn many things by listening to your customers. Ask yourself this question; what challenges is my ideal customer facing?

Your typical customer is possibly anxious about the state of their roof. 

What anxieties and frustrations do your roofing customers have?

  • Maybe they are frustrated because their roof looks unappealing?
  • Perhaps their family is stressed because of a leaking roof?
  • Maybe snow has spilled on their top, and they need to have it removed fast.

Listening and understanding the problems of your ideal roofing customers puts you in a superior position. You can create a superb sales copy and address the issues in a relevant and super focused way.

Many times, roofers take for granted the power of creating meaningful relationships with their customers. Remember, you are partnering with people on the most crucial belonging; their home.

Show Clients Their Warranty Options

Warranties can be nerve-wracking and confusing for your customers; make sure you educate them about your warranties. Information is the best weapon when it comes to closing a roofing sale. The more details your customers have about your warranties, your process, and what you can offer on the site, the more they can entrust you with their roofing projects. A contract can ease a lot of fears and worries in homeowners. Explain all your warranty options and assure your prospects that you will be there for them always. 

Come Prepared

As a roofing contractor, you already know that your job is inherently visual. In simple terms, your customers want a roof that looks good, and anything that you can do to give them this assurance will go along in closing the sale. This implies that you should come armed with brochures, a portfolio, and other marketing materials so that you can show potential customers what they can expect.

By doing so, you will create trust between your business and the homeowners, assuring them that you are concerned about upgrading their homes. When you come prepared, you place yourself as a more interactive and professional option. This alone will improve your business brand image in customers’ eyes, assisting you in attracting many clients and growing your business.

Sell Your Unique Value

Do you have twenty years of roofing experience? Do you have specific certifications or an excellent portfolio? Always make sure that you build your roofing sales pitch around your unique selling point. Simply put, you want to do everything you can to distinguish yourself from the competition. In doing so, you can rise above other roofers in property owners’ minds and gain the much needed competitive advantage. You want to ensure that your business name is paramount when clients think of roofing services, and an excellent way to do that is to promote your unique value.

If your customers have ever had a poor experience with roofers in the past, make sure that you differentiate yourself from such roofing contractors. Make sure that your meeting with potential customers is professional and educational. 

By promoting yourself as an authority in the field, you will gain your prospects’ trust and utilize your unique selling point to win more customers. 

You can also promote your unique selling point in various ways. For instance, if you use high-grade roofing materials, you want to make this known to property owners. Don’t just mention that you use high-quality materials, but instead discuss what benefits it can offer them. By proving that these materials are the best for their home, you will differentiate from the competition and close a deal.

Provide Amazing Roofing Experience

Always Over-Deliver and Provide Amazing Roofing Experience

Suppose you want to make sure that clients book jobs with your roofing company, again and again, over-delivering is paramount. Providing a terrific service that makes your clients happy is one of the effective ways of improving your closing rate. Why is that so?

Since your leads first do their homework on your company before contacting you, they ask their family and friends, read reviews, and check out your previous completed projects.

When offering an exceptional roofing service to clients, don’t view it as a short-term project. Instead, make a long term investment in your client and establish an opportunity for repeat business. Customers should obtain the same experience, no matter how small or big your roofing company is. Consistency is one other essential element of service to your clients.

Ask For the Roofing Review

Ask For the Review

We live in a society that values social proof. For this reason, your business profiles must show great reviews.

Always remember to let your customers know you appreciate and require reviews from them. Ensure that your happy customers still pen down a check on your online profiles (such as Thumbtack and Yelp).

Give Freebies as Much as You Can

Everyone loves free stuff; the more you give, the more favorably potential clients will likely perceive your brand in a positive light, leading to more roofing sales.

Examine your current offerings. Is there something that you can give out for free? For instance, you can opt to provide free roof inspection after a storm or hail damage to customers. This will tempt such homeowners to book jobs with your company afterward.

Provide Multiple Payment Options

Provide Multiple Payment Options as Possible

Okay, so your roofing company accepts credit cards. What about PayPal? It would be best to give your customers numerous options on how they pay for products or options.

Never allow your customers to get stressed on how they will pay your company! Instead, you want to be a dream roofing contractor with multiple payment options and no stress regarding high-quality workmanship.

Be Real

Potential clients like to book jobs with roofers who feel real. Don’t be afraid to throw your ordinary look into your sales pitch. Perhaps you can give your client a brief history you have with the company. Discuss your passions, hobbies, or family. Come to your client’s level and talk casually.

The Bottom Line

Finding an efficient roofing sales strategy does not have to be an uphill task.

With this post, you will be closer to developing the right sales pitch and win over property owners and grow your business. Whether your roofing company is new or has been operating for some time, you can benefit from the tips given in this post. What’s more, by perfecting your sales pitch, you will attract more customers and grow your roofing brand.

It’s time you get serious with your roofing sales strategy! With the right plan in place, you can take your roofing company to the next level.

If you follow the tips discussed in this post carefully, you will have a chance to boost your closing rate.

If you are hungering for a continuous flow of qualified leads, create a roofing website with powerful SEO strategies. Blackstorm Roofing Marketing is an excellent option to fuel your business growth to the next level. Please schedule a free strategy session online with our growth expert, who will help you develop a clear plan to boost your roofing sales today! 

 

Categories
Growth Strategies Industry Knowledge Social Media Website Design

The Ultimate Google Tag Manager Guide for Roofing Contractors in 2020

Many prospects that land in your roofing website end up abandoned, sales dropped contacts, and incomplete conversions. Facebook and Google provide remarketing tools that help your business market your services and products aggressively to attract more conversions. Once a potential client visits your roofing website, remarketing tools analyze their behavior and present ads at other moments to improve their user experience. This results in more promising leads and significant connections. This post will explain everything that roofers need to know about Google Tag Manager.

What is Google Tag Manager

What is Google Tag Manager?

Google tag manager is a great tool that helps roofing contractors gauge how their website performs, like what areas need improvements, what areas are generating good results, or generally an overview of your website’s functions. It is a management system developed for HTML and Javascript tags used to track your roofing website’s performance. 

A thorough understanding of the Google Tag Manager requires some experience in coding and roofing website design. The tag manager helps to track all your roofing website performance under one dashboard. 

 

Google Tag Manager Guide for Roofing Contractors

Basic Google Tag Manager Terms that Roofers Should Know

 

As a roofing contractor, you need to know what is working in the digital marketing space to make an informed decision. Without further ado, let us explain a few definitions and terms that pertain to the Google Tag Manager.

Containers

Synonymous with the account structure in Google analytics, a roofer can create a GTM account to manage multiple mobile apps or roofing websites. When managing individual properties, roofers will create what is referred to as containers.

A container serves as a method of grouping tags. Using the Google tag manager interface, roofers can incorporate all the supported tags in one container.

Think of a container like a shopping basket where you throw all the items you want to purchase. Within the Google tag manager, you can find the snippets that you can apply throughout your site. 

Tags for Google Tag Manager

Tags

Tags have various uses, including monitoring form submissions, generating heat maps, conducting surveys, putting cookies that help in retargeting, and tracking how clients interact with your site.

Tags can also monitor particular events or actions customers take, like downloading files, adding items on their cart, or clicking on specific links.

Roofing websites often leverage multiple tags, and they normally hire developers to manage them. With Google Tag Manager, roofing business owners can disable, edit, or add tags right from the GTM interface, thus eliminating the need to hire web developers.

Triggers

Triggers (aka rules) are conditions that, once met, tell your tag to fire or activate. Clients’ actions taken on your websites-commonly, referred to as events-can only be analyzed using pre-determined triggers. Common events that will cause triggers to include page views, form fills, and link clicks. Triggers within the GTM interface automate your tagging efforts, and thus roofers can spend less time adding tags to their roofing website.    

Filters 

After defining the kind of tags you want, you can refine your results further with filters. Categorized into “values” and “operators,” these factors are particularly tailored to the trigger.

  • Operators define whether a numerical event is important enough to cause a trigger; for instance, greater than ten or less than two. Operators normally specify when a tag should fire based on a certain event like time spent on a web page or number of successful clicks.
  • Values specify when a tag should be fired based on a satisfying condition. It may contain a particular URL or words like “thank you.”

Variables 

These set conditions signify when a trigger should make a tag to fire, containing details that a trigger requires to evaluate beforehand.

Why Should Roofers Use the Google Tag Manager?

Here are the several advantages that roofing contractors can enjoy by setting up and installing Google Tag Manager in their websites:

Google Tag Manager Eliminates the Hassle of adding Tags to your Roofing website.

Before the Google Tag Manager was invented, every time a tag required is editing, adding, or deleting, a website developer had to be outsourced to hard code the roofing website. The Google Tag Manager container code can contain various analytics and marketing tags placed on your roofing website’s pages. This means that you only require a few clicks to remove, add new tags, or edit, and you can perform all these tasks in a user-friendly GTM interface. Google Tag Manager has made the process of adding tags easier since they are controlled from one place. 

Google Tag Manager Reduces Reliance on Web Developers 

By far, the major advantage of Google Tag Manager is that it helps roofing contractors implement tags without relying on website developers. Website developers are usually occupied with high priority projects, so they may not have all the time to help with your tagging needs. But since the Google Tag Manager helps you bypass the source code, you can quickly edit or add tags.

Google Tag Manager Makes Tracking of Your Roofing Business a Breeze

Google Tag Manager helps roofers perform the same task that took several days or weeks within minutes. It comes with various built-in functions and tags that make tracking of your roofing website a breeze. 

Google Tag Manager is Pretty Easy to Use

This is one of the major perks of the Google tag manager; no prior programming experience is needed. Roofing contractors can easily add tags, make updates, deploy tags, and test every change without requiring performing complex website coding. This provides autonomy to your team and streamlines the process, thereby improving the launch times, thereby giving your IT department enough time to concentrate on crucial matters like why your roofing website is so slow. 

Saves Time on Google Tag Manager

GTM saves time

Google tag manager saves roofers time by allowing them to track the codes on their own. You don’t need to hire a marketer to send the tracking code to a developer, only to have it installed a week later since the developer was too busy with other projects. Roofers don’t have to email back-and-forth when they require tracking other events during the week. All tracking codes (also known as tags) can be deleted, edited, or added via the Google Tag platform. 

It is Free!

Before we forget, Google tag manager is free and is ideal for small and medium-sized roofing businesses. However, large roofing companies can upgrade to the premium version of the Google tag manager.

Make Your Life Easier By Partnering with Blackstorm Roofing Marketing Today! 

The learning curve of understanding Google Tag manager is steep; however, once you master the basics, tracking all your marketing activities becomes a breeze. Fortunately, the Blackstorm Roofing Marketing team can manage website analytics and events tracking on your behalf and deliver a simplified data analysis to see the progress you are making on your roofing business. Here are some of the common events that we will track on your roofing website; 

  • Engagement with maps: we will monitor how often customers with a Geo-map embedded in your roofing company location.
  • Form Submissions: Tracking the number of clients that submit a subscription or contact form. 
  • YouTube Views:  Monitoring the number of website visitors who play the video embedded on your site.
  • Clicks on External links:  Tracking the number of visitors who click on your social media profile or on Yelp to review your business.

At Blackstorm Roofing Marketing, we aim to provide a substantial ROI for our clients by utilizing the data provided by Google Analytics and Google Tag Manager to hone, revise, and improve your roofing website regularly. 

Google Tag Manager Installation 

For optimal results on your roofing business website, professional Google Tag Manager is always recommended. Blackstorm Roofing Marketing is ready to offer expert implementation, planning, and management of your GTM efforts to ensure that you get the most leads from your roofing website. However, our services don’t end here. We also provide search engine optimization, pay per click, retargetingreputation management, and website design services to make sure that we cover a full spectrum of digital roofing marketing so that qualified leads can be generated through multiple platforms. 

Social Media Tag Management

Social Media Tag Management  

Facebook also provides a remarketing tagging option that allows roofers to remarket to prospects who have visited your roofing website, Instagram, or even Facebook page. This increases your conversion rates and increases the chances of making a roofing sale. The Blackstorm Roofing Marketing team has the know-how and experience to manage your social media remarketing and tagging campaign for increased company website traffic, advertising return, and awareness.

Custom Google Tag Manager Installations can also improve tracking performance and the online system’s performance. Basic installations do not allow variables or event tracking and remaining of data layers. Thus, investing in a roofing marketing company with an in-depth knowledge of GTM, along with JavaScript and HTML code, is highly recommended. 

When you consider all the Blackstorm Roofing Marketing team’s benefits, you find a roofing marketer that can achieve as much at a competitive price.

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today! 

 

 

Categories
Growth Strategies Local SEO Marketing Reputation Management Roofing SEO Website Design

Watch out! The Top 13 Mistakes to Avoid When Creating a Roofing Website (And What to Do Instead)

eady to take your roofing company online?

The first thing you need is a reliable and attractive website to deliver company strategy to clients. 

Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)

Do Not Try to Make a Sale

Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.

If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. 

While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.

Roofing Website Call to Action

Call to Action

Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.

Things Avoid When Creating a Roofing Website

Neglecting the Look of their Website

When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.

Navigation

When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation. 

Here are some tips that will help to simplify your client experience:

  • Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
  • Stick with the standards; Adhere to the primary navigation standard.
  • Avoid Overwhelming your clients:  Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.

Not Including Testimonials

When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.

Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.

Make the Roofing Website Responsive

Not Making the Website Responsive

All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.

You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.

Failing to Update the Roofing Website Regularly 

Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.

Roofing SEO

Ignoring Search Engine Optimization (SEO)

While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.

Unfortunately, there is no magic recipe to obtain high rankings on the search engines.

What’s more:

High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)

Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.

If you want your roofing website to be found on top of Google search results, consider the following factors;

  •  Focus on Long-Tail Roofing Keywords

Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.

It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.

For example:

Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”

Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)

  • Post High-Quality Content Regularly

A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.

This adage still holds: content is king. 

Consider incorporating an active blog component to your roofing website. 

A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand. 

Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)

  • Encourage Social Engagement

One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.

An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.Website Contact Details

Tough to Find Contact Details

Your roofing company should be everybody’s business!

Clients and Prospects need to get in touch with your company quickly.

Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.

As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem. 

Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).

Slow Website Loading

Slow Loading Times

If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.

According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.

This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.

For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.

Forgetting the Analytics

A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.

Unclear and Inconsistent Brand Messaging

Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.

The key here is storytelling.

This means that you need to create compelling content that connects your audience at an emotional level.

If you are like every other roofer out there; why should prospects or clients care?

To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.

Here is the most crucial part:

Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.

 Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.

Lack of Intuitive Roofing Website Design

Lack of Intuitive Design

The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.

Your menu should be visible on the home page and have clear icons where visitors can find what they require.

If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.

Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.

Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;

  • Use a compelling Call to Action that drives prospects down to the conversion funnel.
  • Have Google Analytics installed to monitor the performance of your roofing website
  • Provide crystal messaging to the right target audience
  • Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
  • Optimize the loading speed of your roofing website and keep prospects/clients engaged.
  • Make sure your roofing website provides an excellent mobile user experience.
  • Place a visible email or phone number in the header and the contact us section of your website.
  • Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.

Build Roofing Website

Build Your Roofing Website Today 

With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients. 

And more importantly, avoid all the standard website design pitfalls discussed in this post.

Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.

If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today!