Categories
Marketing Strategy Organic Traffic Search Engine Optimization SEO

How You Can Crush Your Competition And Increase Your Plumbing + HVAC Sales?

 

Stand Out From Other Plumbers & HVAC Online With Plumbing + HVAC SEO

Is your plumbing + HVAC business struggling to earn first-page search engine rankings?

If so, this post will discuss various plumbing + HVAC SEO aspects that will put your business miles ahead of your competition without breaking your bank account.

When a typical property owner requires plumbing + HVAC services, they use their smartphones or laptops to perform an online search.

Suddenly they find dozens of various options; the property owner will most likely select plumbing + HVAC contractors who appear on the first page of Google.

As a plumbing + HVAC contractor, you need to stand out from the rest and show that you are the best alternative for the property owner.

That said, it can be an overwhelming task to compete with other plumbing + HVAC contractors who offer competitive pricing and have been in the industry for long.

Without further ado, let us dive into SEO basics for plumbing + HVAC contractors.

What is Plumbing + HVAC SEO?

Plumbing + HVAC SEO refers to the process of optimizing your plumbing + HVAC web content and other factors so that you rank high in search engine results pages for essential queries.

Why Does Your Business Need Plumbing + HVAC SEO Services?

 If you want to take your plumbing + HVAC brand to the next level online, then you must invest aggressively in plumbing + HVAC SEO to achieve great results.

Here are crucial reasons why your business needs to invest in plumbing + HVAC SEO services:

Plumbing + HVAC SEO Boosts Your Website Traffic

Organic search is the primary source of your overall website traffic, as well as an essential component of your buyer funnel and usually gets users to convert or engage. If your plumbing + HVAC business ranks highly in Google and other search engines, more and more prospects are going to visit your site, thus leading to increased sales. Quality plumbing & HVAC SEO and high-quality plumbing + HVAC website will take your business there.

Plumbing + HVAC SEO Increases Rankings & Visibility

One of the most crucial functions of SEO for plumbing + HVAC is improving visibility, which makes it easier for prospects to find your business online when they require plumbing + HVAC services that you provide. High visibility directly affects your rankings.

The higher you rank in Google, the more prospects/clients will find your services online and click through to your plumbing + HVAC website.

Plumbing + HVAC SEO will bring in High-quality Leads

A good hot lead is someone who knows they have a problem and they are actively searching for solutions to that problem. Based on your keyword selection choices, plumbing + HVAC SEO can produce itchy buyers who are ready to spend money on your plumbing + HVAC products or services. Plumbing + HVAC SEO will help your business to rank on the first page of Google, which means more prospects will land on your website, implying more leads and thus increased plumbing + HVAC sales.

Plumbing + HVAC SEO Helps Your Business to Remain Competitive in the Market

By incorporating essential keywords throughout your web page, you will be creating a theme that will help your plumbing + HVAC business rank organically in the search engine results for relevant queries like “plumbing + HVAC contractor in my area” or “plumbing + HVAC company near me” keywords.

How Long Does Plumbing + HVAC SEO take to Produce Desired Results?

One of the most common questions we get from plumbing + HVAC contractor is, “Will your plumbing + HVAC SEO services get my business on top of search results within a few weeks?”

Here are a few plumbing + HVAC SEO facts that you need to know:

  • Results Take Time– Plumbing + HVAC SEO can take up to several months before you see any noticeable results in your rankings. That is because search engines require time to crawl the content in your pages, analyze user interaction and behavior in your plumbing + HVAC website.
  • Lengthy plumbing + HVAC SEO campaigns translate to better results– An effective plumbing + HVAC SEO campaign means putting hundreds of hours each week for several months before you can attain notable results.
  • Two factors determine plumbing + HVAC SEO results– A good plumbing + HVAC SEO campaign leads to high search engine rankings but, more importantly, a steady inflow of new leads/ clients.

How Do You Find the Right Plumbing + HVAC SEO Agency?

The plumbing + HVAC SEO industry is always dynamic, and you need to stay abreast of the latest trends to maintain your higher rankings online

You require a reputable plumbing + HVAC SEO agency that understands your industry fully and are ready to develop a unique SEO strategy to help you reach more prospects and increase your revenue online.

When choosing a plumbing + HVAC SEO agency to work on your business, you need to consider the factors mentioned below:

Proven Track Record

Reputable plumbing + HVAC SEO agencies will always publish client testimonials and portfolios online to showcase their past projects to their potential clients. You need to select an agency that can deliver expected results hassle-free.

Area of Specialization

You also need to check whether the agency specializes in plumbing + HVAC marketing to help you get desired results. Also, examine whether they have achieved outstanding results with their plumbing + HVAC SEO services.

Pricing

When choosing plumbing + HVAC SEO company, pricing should not be the only factor. Also, you need to know that in plumbing + HVAC SEO, the quality of services will be determined by your budget. But it would help if you settled for a firm that offers fair prices compared to the competition.

Choose Blackstorm Plumbing + HVAC Marketing as Your Trusted Plumbing + HVAC SEO Agency

If you are searching for a reputable SEO agency to rank your business on top of search engines, why can’t you give  Blackstorm Plumbing + HVAC Marketing team a call? Our Plumbing + HVAC SEO services take an organic but straightforward approach. We analyze your current rankings and investigate what your competitors are doing to outrank you online. We use the information obtained to develop a unique SEO strategy based on your rival’s weakness and your business strengths.

We understand that the market for plumbing + HVAC services/products is highly competitive. Your plumbing + HVAC business needs to stand out from the rest through a series of well-crafted online marketing strategies. Our team develops and implements the best plumbing + HVAC SEO strategies that will help you stay ahead of the curve. Your plumbing + HVAC company deserves a cut-throat marketing advantage, and a plumbing + HVAC SEO team will team that skyrocket your business growth.

Once you have achieved the first-page search engine rankings, it then requires be defending and maintaining against hungry rivals who want to scoop your leads. You scooped the first page Google position from another plumbing + HVAC contractor, and that plumbing + HVAC contractor will not sit idly as they watch you snatching their leads. Plumbing + HVAC SEO is a constant battle of who will oust another in search result rankings.

Have you ever partnered with Other Plumbing + HVAC Marketing Agencies Only to Get Poor Results?

At Blackstorm Plumbing + HVAC Marketing, we pick up where other SEO firms have failed because our approach is not based on mere guesswork but rather a methodical and precise procedure that has put countless plumbing + HVAC contactors on top of search engine results. When you partner with us, you can expect to improve your plumbing + HVAC leads and traffic every year. Our team knows how to boost organic rankings and get qualified plumbing + HVAC leads online. If you ready to take your plumbing + HVAC to the next level online, then contact us for a free SEO strategy session today.

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Categories
5 Star Reviews Leads Marketing Marketing Strategy

Why Every Plumbing + HVAC Needs An Optimized Google My Business (GMB) Profile

 

Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Plumbing + HVAC Website With Google My Business Profile For FREE

As a plumbing + HVAC contractor, you need to market your business for it to grow and expand. However, marketing your plumbing + HVAC business can be an uphill task because of the massive budget and time constraints involved in the process. Since plumbing + HVAC is an on-demand industry where return clients are not common, you need to make sure that your business is listed with Google My Business so that prospects can find your business through search results online. This post will show you how Google My Business can help generate plumbing + HVAC leads, drive traffic, and increase sales for your plumbing + HVAC business. And the best part…….GMB listing is FREE!

Want to Make More Money as a Plumbing + HVAC Contractor? List Your plumbing + HVAC Contracting Business with Google My Business and Book More Jobs Today!

According to Google:

“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers to find you and tell them the story of your business”- Google

 

As a plumbing + HVAC contractor, setting up your Google My Business account will assist you in managing how your business information appears on Google maps and Google search. It creates an easy way for prospects to find you online because it provides crucial information like your business location, name, opening and closing hours, plus phone numbers.

Here are a few advantages that plumbing + HVAC contractor can enjoy by listing their business with Google My Business:

Manage your Information

When business or homeowners require your services- particularly when facing a crisis- they will first do a Google search and contact the first plumbing + HVAC contractor they find on the page. As such, they are likely to reach your business if you have high local search listings. Listing your plumbing + HVAC business with Google My Business will make it easier for prospects to find your street address, website, location, and operating hours.

Collect Reviews

As with any other contracting business, plumbing + HVAC reviews help to generate more leads and increase your plumbing + HVAC sales. Google My Profile provides an excellent platform for plumbing + HVAC contractor to collect happy thoughts from previous clients.

Interact With Clients

Google My Business profile allows plumbing + HVAC contractors to read and reply to comments/reviews left by clients and uploading photos of their most recent work. As your clients leave their feedback, you must respond to them regardless of whether they are negative or positive.

Get Insights

Your Google My Business plumbing + HVAC profile will help you to know how people search for your services and regions they are coming from.

Boost Credibility

Your Prospects or customers have various options at their disposal when searching for a reputable plumbing + HVAC contractor in their neighborhood. Thus, you need to ensure that your business appears as a verified plumbing + HVAC business in Google search results.

Drive More Traffic By Creating Your FREE Google My Business plumbing + HVAC Profile Now! IT’S EASY!

Even if you have a limited marketing budget, your plumbing + HVAC business can get ahead of over 40% of your peers who have not claimed their GMB listing. Here a few steps to follow when listing your plumbing + HVAC business with Google My Business:

  • Sign in to the Google Account associated with your plumbing + HVAC business
  • Head over to google.com/business and click the “manage now” button in the right-hand side
  • Enter the name of your business
  • Enter your business address
  • Indicate the category of your business
  • Add your business website and contact details
  • Select a verification method

 Optimize Your GMB Plumbing + HVAC Profile

Your plumbing + HVAC business needs to optimize its GMB listings to make sure that all the information remains up to date and current. Here a few things that you can do to optimize your GMB profile:

  • Post-high-value content regularly
  • Business information needs to be accurate and updated
  • Reviews- where you answer all reviews that your clients have left either positive or negative
  • Messaging- make sure that this feature is switched on so that you can know when a prospect wanted to reach out to you via text.
  • Photos- Here add as many real photos as possible to showcase your past projects to future clients

Are You Ready to Scale Your Plumbing + HVAC Business?

Are you ready to match out and outshine other plumbing + HVAC contractor in your vicinity?

Are you tired of depending on shared leads while you can generate yours for free?

Look no further.

If you need help to optimize your plumbing + HVAC GMB profile, this a job we have done over the years and have helped thousands of plumbing + HVAC contractor realize their marketing potential.

At Blackstorm Plumbing + HVAC Marketing, our team is dedicated to ensuring that your business gets found online through search results. If you are a plumbing + HVAC contractor who is serious about expanding his business, give us a call to schedule a free strategy session today!

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Categories
HVAC Marketing Marketing Strategy Plumbing

Why Should Someone Choose Your Plumbing + HVAC Company Instead Of Your Competitors?

 

Create a Unique Selling Proposition to Showcase Your Plumbing + HVAC Company’s Value –

As a business owner, you’ll quickly learn that in Plumbing + HVAC industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Plumbing + HVAC business distinguishable from others will help set you apart from the rest and help increase your customer engagement.

A Unique Selling Proposition (USP) is essential for every new startup trying to set themselves apart, and create a gap between themselves and other companies in Plumbing + HVAC. Your USP is what will set you apart from the rest, what indicates your company is superior to others, and what distinguishes the product/services you have for sale, that competitors don’t. Although marketing has changed significantly over the years, delivering a great USP is still key to distinguishing yourself as a leader in Plumbing + HVAC. And, it is something every startup has to do if they want to outshine the competition. Your USP has to be clear and must be immediately identified in every marketing campaign/material that your company sends out to your consumer audience.

A Unique Selling Proposition is going to be created based on various factors. Your company can set its USP based on

  • Location
  • Company size
  • Great customer service
  • Pricing (more affordable than competitors), and nearly any other focal point that distinguishes your business from the rest.

With these factors in mind, businesses must remember that creating a USP is more than just telling their Plumbing + HVAC clients, “we have the lowest prices.” Sure, lower prices is a great point, but what else does your company do better than the competition? You have to paint a picture for your Plumbing + HVAC audience with the USP you deliver. The more creative, and the more valuable your USP creates, the more it is going to distinguish your business from the competition in Plumbing + HVAC . Especially in a crowded marketplace, you’ll have to do as much as possible to set yourself apart from your competition. With a great USP, you’re halfway there!

What does it take for your Unique Selling Proposition to outshine the competition? First and foremost, it has to be completely unique from your Plumbing + HVAC competitors. If your USP is similar to other competitors, what value are you offering your customer? If your USP isn’t unique, customers aren’t going to look at your product and differentiate it from that of your competitor. Secondly, your USP has to be exciting. You want to deliver a USP that elicits conversation, you want it to spark interest in your Plumbing + HVAC audience. Third (and most important), your USP should be unique. If your Plumbing + HVAC competitors can easily copy it, or create something that is similar, then it is not unique. And, what value does this provide your customer?

What Does Your Business Stand for and What is it Known for? –

If you don’t understand what your business stands for and what you want it to be known for, how do you develop a creative USP? It’s impossible. Therefore, every Plumbing + HVAC business has to understand its focal point. They have to understand their values, what they want to deliver to their audience, and how they are going to sell and drive that point home to their audience.

You don’t want to be known for lots of different things. In a competitive Plumbing + HVAC niche, you want to be a specialist, and be viewed as an expert, in the product or service your company provides that competitors can’t offer. Confusing your audience is only going to push them elsewhere, and this is the last thing you want in a competitive Plumbing + HVAC niche. Understanding exactly what you want your company to be known for, will be the primary driving force behind creating your USP that you’ll deliver to your audience. When you select the good/service that you’re superior in creating, your business will become well-known for that, and you’ll be seen as an industry leader for that. This drives the creation of the exceptional USP you’re trying to put out there for your Plumbing + HVAC audience.

Need help in creating a powerful USP? Not sure where to start your campaign as a business? We can help you distinguish yourself as a leader, regardless of your location. Schedule your consultation with us today!

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Categories
Digital Marketing HVAC Marketing Marketing Strategy Plumbing

9 Creative Digital Marketing Hacks That Every Plumbing + HVAC Must Try in 2020

 

Get Qualified Plumbing + HVAC Leads and Book More Jobs (Without Cold Calls or Begging)

 

As a plumbing + HVAC contractor, you already know that finding new leads can be an uphill task. Fortunately, there are several things you can do to book more jobs for your company.

Although you might be required to learn some basics at first, knowing what plumbing + HVAC marketing strategies are effective to generate new leads does not have to be daunting. This post will share some affordable, practical plumbing + HVAC marketing tips that you can use to take your business to another level.

Without wasting time, let’s dive straight into the tips!

Do Some Local Search Plumbing + HVAC Marketing

Local search marketing will assist to put your plumbing + HVAC business on the map so that customers can find you in the relevant local searches.

Nothing rivals a good local search marketing strategy for plumbing + HVAC contractors. When done properly, it can help customers find your business for plumbing + HVAC services.

However, local search plumbing + HVAC marketing is not something you can do overnight and expect good results. Its best handled by experienced plumbing + HVAC marketing experts!

Get a Client-Ready Plumbing + HVAC Website

Does your plumbing + HVAC website still look outdated?

You need to fix that right away!

It’s 2020 and clients will search for new plumbing + HVAC contractor online to work with before they make a decision.

Nowadays, clients want instant results, because most of them have short concentration spans.

So if your plumbing + HVAC website is unattractive, loads slowly, or is confusing to use, prospects will leave and check at your competitor.

Make sure that your plumbing + HVAC website is easy to navigate and loads faster so that clients can dwell on your site more.

Also, ensure that you place clear call-to-action buttons to direct clients on what they should do after visiting your site.

If you want to redesign your plumbing + HVAC website, then our team will be glad to help you!  We will make your plumbing + HVAC website client-ready.

Manage Your Plumbing + HVAC Business Online Reputation

Well, most small plumbing + HVAC contractor wrongly believe that reputation management is only reserved for prominent plumbing + HVAC contractors. In fact, maintaining a good online reputation is crucial to your plumbing + HVAC business succeed.

Through reputation management, you will be able to know how clients perceive your products or services and what your competitors are doing in the market.

Pro Tip:  Whenever you complete a project for a client, always request them to leave a nice review on any of your profiles either Google My Business or Yelp. This is crucial to assist others to select you as their contractor.

Take Advantage of Plumbing + HVAC Marketing Keywords

Keyword research is a crucial part of any plumbing + HVAC marketing strategy. You can use your plumbing + HVAC keywords for several things!

First, it helps you know exactly what terms prospects or clients are using when searching for your plumbing + HVAC products or services. There are various tools that you can use to research for plumbing + HVAC keywords.

However, as a plumbing + HVAC contractor, your primary focus should be on running your business and not researching keywords. We will help you do some Plumbing + HVAC SEO and choose the right keywords that will put your site on top of search engines.

Provide Free Plumbing + HVAC Inspections and Estimates to New Clients

One of the effective methods of booking more jobs is to provide a one-time deal, such as free plumbing + HVAC estimates or inspections. This will create a sense of goodwill in your customer’s mind and will make them to fondly think of your business every time they require a plumbing + HVAC contractor!

Use Social Media to Get Qualified Plumbing + HVAC Leads

It’s 2020, and you cannot market your plumbing + HVAC services without social media!

Everyone is using social media and so your business might be losing plumbing + HVAC leads if it does not have a Facebook page.

Once you have a great plumbing + HVAC website that’s getting good traffic, make sure that you re-market your plumbing + HVAC services to prospects who did not reach out to you.

Make sure that you craft social messages to every platform you will be using because customers, particularly generation Z, want to read customized messages depending on the platform they will be using.

Networking for Plumbing + HVAC Contractors

When was the last time you attended your Local Chamber of Commerce meetups?  You need to attend local meetups for business owners and tell them about your plumbing + HVAC services/company. You should also try hard to create good business relationships with real estate firms and property management companies who may require your plumbing + HVAC services in the future.

Try Pay per Click (PPC) Advertising

Pay per click advertising is a cost-effective way of marketing your plumbing + HVAC business because it relays information directly to the targeted audience. It allows your site to improve its SERP rankings for relevant and specific keywords.

It is easy to measure your results against marketing costs with PPC advertising. To achieve good results, your PPC campaign should give people a good reason why visit and click on your plumbing + HVAC website.

You may include some incentives like a special offer, free plumbing + HVAC inspection report, and webinar, etc. Hiring reputable plumbing + HVAC PPC advertising agency will help you to achieve your marketing goals faster than when doing it on your own.

Setup Google My Business Profile to Boost your Plumbing + HVAC SEO

Previous called Google places, Google My Business is a free tool that helps your plumbing + HVAC business to appear in Google Maps, Google Earth, and Google search. It is a mandatory requirement for local search marketing and a good place to kick start your plumbing + HVAC marketing campaigns!

Want to get More Booked Jobs and Qualified Plumbing + HVAC Leads? It all Begins with Dominating the Local Plumbing + HVAC Google Searches.  Get there with Plumbing + HVAC Marketing Hacks from Experts!

Well, it’s 2020 and if your plumbing + HVAC business is not showing up in the top three local searches, you are already behind the competition.

Blackstorm Plumbing + HVAC Marketing team can help. Our team of seasoned plumbing + HVAC marketing experts has huge experience helping plumbing + HVAC contractors and companies obtain good website traffic and convert more prospects into qualified leads.

If you are a plumbing + HVAC contractor looking for a web design and marketing agency that will propel your business ahead of the competition, you have come to the right site.

We are the best plumbing + HVAC marketing agency under the sun.

With this post, you now have plenty of plumbing + HVAC marketing tips that will put your business ahead of the competition.

At BlackStorm, we monitor your social media and plumbing + HVAC SEO trends continually.

Contact us for free online plumbing + HVAC marketing strategy session today.

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Categories
Digital Marketing Marketing Marketing Strategy Roofing

15 Easy ways to Get More Roofing Leads without Wasting Your Marketing Dollars

 

As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.

However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.

Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.

Get More Roofing Leads Offline

Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:

1. Door Knocking or Canvassing

Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.

2. Direct Mail

Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.

Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.

Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.

3. Trade Shows 

Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.

4. Strategic Partnerships

There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.

5. Host a Free Dinner

You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”

6. Local Seminars

Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.

7. Free Roof Estimates and Inspections

Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.

8. Word of Mouth

It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.

9. Outdoor Advertising

You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.

If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.

Effective Inbound Strategies to Generate Roofing Leads Online

Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;

Get a Functional Roofing Website

Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:

  • Your phone numbers and roofing company logo at the top.
  • Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
  • Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
  • A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
  • Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
  • Your roofing website should be optimized for search engines both for text and voice search results.

Invest in Google Ads to Get More Roofing Leads Online

Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.

This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.

PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.

Our tested and proven tricks and tips will help you make most out your Google Ads campaign:

Optimize Your Keywords

There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as

  • “Roof fix.”
  • “Commercial roofing contractors.”
  • “Residential roof installation.”
  • “Roof leak repair.”

When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.

For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”

In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”

Optimize Your Budget 

Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.

Optimize Your Location Settings

When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.

There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.

Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”

Test Your PPC campaign

Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.

Create Targeted Landing Pages to Get Roofing Leads Online

One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.

For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.

It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.

Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online

You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:

  • Make sure that your roofing website loads in less than three seconds
  • Add authoritative content to your roofing website
  • Optimize your web pages using popular keywords related to your business
  • Add your site to Google My Business Listing.

Collect Online Reviews and Testimonials

With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.

Use Social Media to Get Quality Roofing Leads Online

Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:

  • Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
  • Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
  • Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.

While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.

Roofing Leads FAQ

Q: How do I get more roofing leads?

A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.

Q: How do I promote my roofing company online?

A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.

Q: How can I grow my roofing business?

A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.

Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)

With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!

At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.

If you are serious about creating a lead generating machine for your roofing business, kindly book a free strategy session with our growth experts and bring in more quality roofing leads to your company today.

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Digital Marketing Marketing Marketing Strategy Roofing

Techniques, Strategies, and Tricks for Roofing Marketing During COVID-19

 

Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.

With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.

How Has COVID-19 Impacted the Roofing Industry?

Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.

Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.

With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.

What Does COVID-19 Mean for Roofing Contractors?

The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.

Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.

These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.

You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.

How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?

Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?

You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.

So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.

Tricks and Tips for Generating Roofing Leads during COVID-19

With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.

Concentrate More on Audience Engagement

One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.

Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.

Improve Your Online Presence to Generate Roofing Leads during COVID-19

With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.

According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;

  • Optimize your roofing website for mobile devices
  • Create resourceful content
  • Do some proper SEO research
  • Engage in online forums and communities
  • Include relevant keywords in your website pages
  • Improve customer experience across various online platforms that they are using

Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.

Create or Repurpose Content

Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.

This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.

Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.

What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.

This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.

Double Down on Internet Marketing

During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.

Here are some of the ways roofers can scale their digital marketing campaigns:

Local SEO for Roofing

Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.

Organic SEO for Roofers

Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.

Pay Per Click for Roofing

While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!

Give Special Offers

Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.

Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.

Host Webinars to Generate Roofing Leads During COVID-19

Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.

The Bottom Line for Roofing Contractors during COVID-19 Pandemic

Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;

Using It as an Opportunity

Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.

Contact Blackstorm Roofing Marketing

Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:

  • Get ahead of your competitors
  • Understand your target audience.
  • Set your roofing business for success after the coronavirus period
  • Build on your roofing business relationships.

If you want your business to more strategic in generating qualified roofing leads online during COVID-19, please schedule a free strategy session online to get started today.

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Digital Marketing Lead Generation Marketing Strategy Roofing

Five Super-Simple Roofing Marketing Tips to Get Free Qualified Leads Online

 

Are you looking for foolproof ways to generate free roofing leads online?

If yes, this post will give you tips to help your roofing website generate free qualified leads online.

And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.

Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.

For a roofer, finding new clients is key to growing your business.

There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.

Tip #1: Revamp Your Roofing Website

Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.

An easy-to-read roofing website is vital in making an impact on property owners in your area.

Here are a few tweaks that you can implement to improve your roofing websites conversion rates:

  • Create informative pages describing your services and their benefits to homeowners.
  • Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
  • Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.

At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.

Tip #2: Concentrate on What Makes You Stand Out from Other Roofers

Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.

Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.

Tip #3: Improve Your Roofing Website’s SEO

Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.

Here are a few tips that roofing contractors should consider to optimize their roofing websites:

  • Make sure that your website loads in less than three seconds
  • Optimize all pages on your site with keywords relevant to your roofing website
  • Add authoritative and informative content to your site.
  • Link your roofing website to Google My Business.

Ensure that you outperform the competition by creating an SEO-friendly roofing website that will help your business generate free leads online.

Tip #4: Collect Positive Reviews 

Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.

With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.

Tip #5: Invest in Pay per Click (PPC) campaigns

Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.

Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.

Start to Generate Free Roofing Leads Online Today

Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.

As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.

If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!

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Marketing Marketing Strategy Roofing Search Engine Optimization SEO

Tips for Roofers to get Found on Voice Search Devices

 

Create unparalleled customer experience; outrank your competitors and Book More Roofing  Jobs with Voice Search SEO 

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online. 

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search? 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO 

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

  • Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
  • Avoid using flash to add media or effects on your site instead of using HTML5.
  • Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.

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5 Star Reviews Electrical HVAC Marketing Marketing Strategy Plumbing

The Relationship Between Online Reviews and Your Plumbing/HVAC/Electrical Marketing Strategy

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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Digital Marketing HVAC Marketing Marketing Strategy Plumbing

101 Plumbing and HVAC Business Marketing Ideas

 

With a Plumbing and HVAC business, one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be unable to find elsewhere (or simply can’t refuse how helpful the marketed service would be).

With this in mind, one of the best things that the owner of a Plumbing and HVAC business can do for their business itself would be known to take a “Time-out,” so as to develop their very own business marketing plan. Having this plan can set a business owner apart from other competition and make them really stand-out. Having a marketing plan which outlines in a clear fashion how to reach the ideal type and number of customers can be extremely useful in creating and then implementing a marketing strategy. You don’t want to have a marketing strategy that ends-up failing, so it is extremely important to have a clear, concise plan to helps more than it could potentially, “Harm.”

There are countless ways that you can try and engage in promoting your Plumbing and HVAC business. Through having smart mix strategies you can expertly identify the most effective methods and focus on the best marketing tactics you should utilize for your Plumbing and HVAC business. Below you will find a list of 101 marketing suggestions and ideas to help your Plumbing and HVAC business with the selling of its services. By using these marketing suggestions and ideas you can help raise further awareness of your business and in the process promote all the aspects you want both current and potential customers to know about you and your Plumbing and HVAC business that makes you worth being a patron of. Here is the list now:

Marketing Planning

1. Update or create a marketing plan for your business.

2. Revisit or start your market research.

3. Conduct a focus group.

4. Write a unique selling proposition (USP).

5. Refine your target audience and niche.

6. Expand your product and service offerings.

Marketing Materials

7. Update your business cards.

8. Make your business card stand out from the rest.

9. Create or update your brochure.

10. Create a digital version of your brochure for your website.

11. Explore a website redesign.

12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

13. Write an elevator pitch.

14. Register for a conference.

15. Introduce yourself to other local business owners.

16. Plan a local business workshop.

17. Join your local chamber of commerce.

18. Rent a booth at a trade show.

Direct Mail

19. Launch a multipiece direct mail campaign.

20. Create multiple approaches, and split test your mailings to measure impact.

21. Include a clear and enticing call to action on every direct mail piece.

22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.

23. Send past customers free samples and other incentives to regain their business.

Advertising

24. Advertise on the radio.

25. Advertise in the Yellow Pages.

26. Advertise on a billboard.

27. Use stickers or magnets to advertise on your car.

28. Take out an ad in your local newspaper.

29. Advertise on a local cable TV station.

30. Advertise on Facebook.

31. Advertise on LinkedIn.

32. Buy ad space on a relevant website.

33. Use a sidewalk sign to promote your specials.

Social Media Marketing

34. Get started with social media for business.

35. Create a Facebook page.

36. Get a vanity URL or username for your Facebook page.

37. Create a Twitter account.

38. Reply or retweet someone else on Twitter.

39. Set up a Foursquare account for your business.

40. List your business on Google Places.

41. Start a business blog.

42. Write blog posts on a regular basis.

43. Create an Instagram account.

44. Create a Groupon.

Internet Marketing

45. Start a Google Adwords pay-per-click campaign.

46. Start a Microsoft adCenter pay-per-click campaign.

47. Comment on a blog post.

48. Record a video blog post.

49. Upload a video to YouTube.

50. Check your online directory listings and get listed in desirable directories.

51. Set up Google Analytics on your website and blog.

52. Review and measure your Google Analytics statistics.

53. Register a new domain name for a marketing campaign or a new product or service.

54. Learn more about local search marketing.

55. Track your online reputation.

56. Sign up for the Help a Reporter Out (HARO) email list.

Email Marketing

57. Create an email opt-in on your website or blog.

58. Offer a free download or free gift to make people willing to add their email address to your list.

59. Send regular emails to your list.

60. Start a free monthly email newsletter.

61. Use A/B testing to measure the effectiveness of your email campaigns.

62. Perfect your email signature.

63. Add audio, video, and social sharing functionality to your emails.

Contests, Coupons, and Incentives

64. Start a contest.

65. Create a coupon.

66. Create a “frequent buyer” rewards program.

67. Start a client appreciation program.

68. Create a customer of the month program.

69. Give away a free sample.

70. Start an affiliate program.

Relationship Building

71. Send out a customer satisfaction survey.

72. Ask for referrals.

73. Make a referral.

74. Help promote or volunteer your time for a charity event.

75. Sponsor a local sports team.

76. Cross-promote your products and services with other local businesses.

77. Join a professional organization.

78. Plan your next holiday promotion.

79. Plan holiday gifts for your best customers.

80. Send birthday cards to your clients.

81. Approach a colleague about a collaboration.

82. Donate branded prizes for local fundraisers.

83. Become a mentor.

Content Marketing

84. Plan a free teleconference or webinar.

85. Record a podcast.

86. Write a press release.

87. Submit your press release to various distribution channels.

88. Rewrite your sales copy with a storytelling spin.

89. Start writing a book.

Marketing Help

90. Hire a marketing consultant.

91. Hire a public relations professional.

92. Hire a professional copywriter.

93. Hire a search engine marketing firm.

94. Hire an intern to help with daily marketing tasks.

95. Hire a sales coach or salesperson.

Unique Marketing Ideas

96. Get a branded tattoo.

97. Create a business mascot to help promote your brand.

98. Take a controversial stance on a hot industry topic.

99. Pay for wearable advertising.

100. Get a full-body branded wrap on your company vehicle.

101. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.

Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.

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