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Growth Strategies Local SEO Paid Advertising PPC Promotion

How To Make Your roofing business stand out from the competition


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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 – Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Hugo Vega Avatar
Hugo Vega
8/15/2019 – Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 – Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven’t experienced anything bad with them so if you’re looking for a trustworthy marketing agency then I would suggest to give them a try.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 – Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Larry Phelps Avatar
Larry Phelps
8/25/2019 – Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer




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Hey Roofer,

Hello, and welcome to BlackStorm Design + Marketing.

My name is Eric, and I am the Founder and Head of Growth for BlackStorm.

The reason you’re here is to learn how you can grow your home service business and explode your sales and profits.

So, let’s get on with it without wasting any time.

Can you imagine doubling your sales over the next few months?
What would that be like for your business?

Would it sound even better if marketing costs remained the same? Your sales would grow exponentially, and your profit would increase. You’d have that sense of security knowing that your business is running smoothly and profitably.

You would finally be able to relax on the weekends because of the peace of mind.
Your weekends wouldn’t be controlled by work; you would have the peace of mind to relax and unwind as you enjoy the fruits of your high-performing business.

Ask yourself this question. Are you tired of spending your hard-earned money on marketing campaigns that cannot deliver your desired results? Advertising campaigns that bring losses instead of profits? Are you sick and tired of working with “marketing professionals” who cannot deliver on their promises?

Then, make a wise decision and work with us here at BlackStorm. There’s no room for trial and error in our company; we only use tried and tested techniques that work. These tactics and strategies can be the end of your business stress and frustrations.

We are a digital marketing company dedicated to helping local home service businesses grow by generating leads and increasing their sales and profits. With our strategies implemented, we have helped our clients double, triple, and quadruple their growth.

In the current stormy business world, filled with cut-throat competition, we’ve implemented our proven techniques and helped our clients gain an edge over their business rivals. These clients have been able to soar above their competitors without worrying about the “strong winds” they may come across.

The best thing about working with us is that we can double your sales and beyond without increasing your marketing costs. It may sound hard to believe, but we can confidently say that it’s true. We’re so confident in what we do that we have a guarantee on the results. If we don’t achieve the desired KPIs or key performance indicators, you can stop paying us until we do.

Many other digital marketing companies can’t do this. If they try, they may have to close their business. Go ahead and ask one or two other competitor companies if they have a guarantee on their results. I can guarantee they do not.

SHOW ME HOW TO INCREASE MY $ALES & PROFIT$

Are you ready for serious growth in your home service company?
If so, schedule to speak with one of our Home Service Growth Strategist!


SPEAK WITH A GROWTH STRATEGIST

Categories
Local SEO Marketing Paid Advertising SEO

Cut above the Noise and Stand out in Roofing Local Search Listings with these 7 Golden Tips

Do you want to attain a higher click-through rate that drives qualified leads to your roofing website? With so much to keep up with internet marketing, it is easy to let something like your local search listings to fall through the cracks. Having a strong presence on Search Engine Research Pages (SERP’s) for general keywords and search terms are still incredibly essential. Nevertheless, if you are not ranking in top positions for location-specific terms, you may lose potential customers to your competitors.

Stand out in Roofing Local Search Listings

The competition for local search rankings is stiff, significantly since Google has rolled out numerous changes to its algorithm. These changes lower organic results in favor of videos, images, ads, and local searches, so a standard listing won’t stand out in the market. If you are not ranked high in local search engine results pages for relevant roofing keywords in your service area, then this post is designed for you!

Here are the seven golden tricks to make sure that your roofing company stays on top of local search results in 2020 and beyond:

Google Meta Description

Write Seductive and Full Meta Descriptions

Meta descriptions always get ignored in the world of roofing SEO. Well, a keyword-optimized Meta description may not be a vital factor in search rankings as social signals or backlinks, but it can play other crucial roles, such as bumping CTR on SERP’s.

That’s why it is highly recommended that you optimize your Meta descriptions. But what makes a seductive Meta description? And how can you create one that stands out local Google search results?

Here are some tips:

  • Avoid Short Meta descriptions- You have around 160 characters at your disposal. So, try to use as many characters as possible if you can. At least write two lines of content.
  • Include a Compelling Call to Action (CTA) – Your Meta description should persuade prospects/clients to click through;

-Start your tag with an action verb “read about the” or “Discover why…”

-End with action: “Find out now” or “read more.”

-Ask a question: “Ever wondered why…”

  • Use keywords: If the phrases in the prospects search query match words in your title or descriptions, such terms will be highlighted, bringing more focus to your listing.

Use Schema Markup to Help Google Understand Your Roofing Website Better

Schema markup is a code that you insert in your roofing websites to assist search engines in returning informative results for users. It is a powerful tool that enhances your site’s quality in the search engine results pages and helps it stand out from rivals online. When building or updating roofing websites, ensure that you install the correct local roofing business schema markup as one of your priorities. Make sure that you also include the following details in your schema markup: Google Maps links, opening hours, social media profiles, and menus markup. These are typically the kind of information clients are searching for when they look for your roofing company online. 

Write Relevant, Unique Page Titles

Every page of your roofing website is unique and should be handled as such. It is crucial to have descriptive, specific titles for every page in your site. The title should represent the individuality of every page. Unique titles help Google understand that your post is valuable and drive high click-through rates.

Google Reviews

Google Reviews 

One great trick to improve your local search rankings is to request your clients for Google reviews. Make requests for a Google review as part of your marketing strategy. Google reviews can help to improve local search rankings. Although there are various factors involved in ranking your roofing website, Google reviews send a strong signal to communicate authority, expertise, and trust.

Choose and use Location-specific keywords throughout your roofing website. 

If you want to stay ahead of other roofers online, it is crucial to use location keywords in your social media and website content. 

Suppose you are a homeowner searching for roofing services. What search phrases could you use to find a roofing contractor? Make a list of such terms that come into your mind like roofing repair, roofing contractors, roofers, etc.

Next, combine those phrases with local terms a property owner might use to find that service in their particular region. Your list may contain words that your business can rank for including; 

  • (Your local search area) Roofers

For example; Nashville Roofers

  • Roof Installation (Your local search area)

For instance; Roof installation in Middle Tennessee 

  • Roof repair (Your local search area)

For example, Roof repair Tullahoma, TN.

Follow the same process for other services you may provide, such as window installation or gutter replacement.

Once you have prepared a list of roofing keywords, include the terms in your social media and website content. When a prospect types those words in Google, your company will appear higher in the local search listings.

Search Engine Friendly URL’s 

If your website domain name contains roofing keywords in it, it’s a bonus; however, don’t go overboard to purchase an exact domain name and be penalized by Google. Use search engine friendly permalink structures and file names to ensure that your sites remain relevant to web crawlers.

Create and Optimize your Google My Business Profile 

Create and Optimize your Google My Business Profile 

One of the most important things local roofers can do to impact their local search rankings is to create and optimize your Google My Business profile. Google My Business page is a powerful driver for increasing your local search rankings. You must be accurate and consistent across all channels, not just for your GMB and roofing website.

When the details concerning your company, like its name, addresses, and phone number, are the same across the web, Google’s trust in your roofing business grows, and so are your rankings. Do some checks to make sure all contact details are updated across all channels.

From Meta descriptions to optimizing your Google My Business profile, these seven local roofing SEO secrets will make your roofing company stand out in local search results despite the modern distraction. If you implement these strategies, your business will improve in local search results.

If all the above seems too challenging to handle, don’t fret. Blackstorm Roofing Marketing is here to help! We provide part of our search engine optimization package, including optimizing/claiming listings, creating schema markups, reputation, and review management. For more information, kindly schedule a free strategy session with our local SEO experts today.

Categories
Advertising AdWords Google Ads Local Marketing Marketing Paid Advertising Paid Traffic PPC

5 Plumbing + HVAC Ads Hacks That Will Help Your Business Book More Jobs

How does your plumbing + HVAC business stand out in a very competitive market?

Plumbing + HVAC ads cannot merely depend on providing the lowest quote for a project.

Competition based on price is a battle that no plumbing + HVAC company wins.

With so many options available, clients are more concerned about the value offered by these plumbing + HVAC contractors. Effective marketing for plumbing + HVAC is all about designing a compelling offer and presenting it to your prospects in the right way. In fact, a persuasive plumbing + HVAC ad is what will make clients/prospects to call you for services. This post will explore five kinds of plumbing + HVAC ads designed to offer more value and help your plumbing + HVAC business to stand out in the crowded market.

1. Weather Specific Plumbing + HVAC Ads

Is your plumbing + HVAC business situated in an area that is affected by harsh weather? Hurricanes, tornadoes, and hails can damage the plumbing + HVAC, and as a consequence, offer job opportunities for plumbing + HVAC companies. Your business should take advantage of the harsh weather by providing repair work promotions during hail or hurricane tragedies. Alternatively, your business could offer free plumbing + HVAC inspections to determine the viability of a company or homeowner’s plumbing + HVAC system even before the harsh weather season starts.

2. Seasonal Plumbing + HVAC Ads

More like the weather-specific ads, these plumbing + HVAC ads depend on changing climatic conditions, such as spring to winter and summer to fall.

Increased rain/snow and changing temperatures can cause problems like leaks- issues that could have been solved by plumbing + HVAC company hired at the right time. These plumbing + HVAC ads should be appropriately timed to coincide with the right season.

3. Energy-Efficient Plumbing + HVAC Ads

If your plumbing + HVAC business use energy-efficient or green materials, this can be a great selling proposition for your plumbing + HVAC ads. By concentrating on dollars that property owners could save by using your services, you offer the value that reduces the cost of replacing their plumbing + HVAC system. Green plumbing + HVAC techniques are very famous nowadays, and that popularity can help to generate more leads for your business.

4. Portfolios

While plumbing + HVAC ads cannot display the whole portfolio of your past projects, you can use them to showcase high-profile plumbing + HVAC projects through close-up images. These images will give your clients an idea of what they should expect when they hire you for services.

5. Lead Magnets

This kind of plumbing + HVAC ad technique has been around for some time now. The concept behind it is to provide valuable information, like a checklist for making sure that your plumbing + HVAC system is safe during winter, tips on how to deal with minor plumbing + HVAC leaks, or a guide to selecting professional plumbing + HVAC contractor.

This piece of crucial information is known as lead magnets and helps your business to build trust and credibility with your potential clients while allowing you to nurture leads who eventually convert to become customers.

This post has just highlighted some of the plumbing + HVAC ads that you can use to generate leads for your business. If your business is not using plumbing + HVAC PPC ads, then you are on the verge of losing leads and clients. Please know that plumbing + HVAC PPC ads cannot replace your overall marketing or SEO. However, it is a great tool that can improve lead flow and help to promote your plumbing + HVAC services within your jurisdiction.

Start Your Plumbing + HVAC PPC Ads Now

We have received numerous complaints from Plumbing + HVAC companies who tried to do plumbing + HVAC ads on their own and ultimately believed that those ads were not worth their money and time.

That’s why at Blackstorm Plumbing + HVAC Marketing, we have hired a group of Google Certified Professionals who can help your business run successful plumbing + HVAC campaign. If you need help to implement profitable plumbing + HVAC PPC advertising campaign, please feel free to schedule a free PPC strategy session with our team today.

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