Categories
Advertising Brand Copywriting Digital Marketing Graphic Design Home Service Marketing Marketing Strategy Paid Advertising Plumbing PPC Search Engine Optimization

The Top 11 Reasons Why You Need To Partner With A Specialized Plumbing Marketing Agency

If you are a plumbing company owner, you understand that marketing is an important part of your business. No matter how good your plumbing service is, you will not have a consistent stream of customers if nobody knows about it. Many plumbers begin by taking care of their marketing on their own, but what if you want to level up your plumbing company?

You should and could hire a plumbing marketing agency for several reasons. Perhaps doing marketing on your takes too much of your time, your advertising campaigns are underperforming, you want to enhance the quality of your communication and marketing, or you just don’t like the creative process.

Like any other profession, you require continuous practice, learning, and exposure to master plumber marketing and understanding of demographics. Whether it is SEO, social media coordinating, articles, e-books, or copywriting will make you an instant authority on the subject; this is where plumbing marketing agencies come into play. Without further ado, let us dive into our post.

Definition of a Plumbing Marketing Agency

Plumbing Marketing Agency

A plumbing marketing agency is a B2B service that provides a wide range of internet marketing services. Some agencies specialize in two areas of marketing, and other agencies are large to handle any marketing task you could give them. Some of the internet marketing services could include:

Plumbers contract internet marketing agencies since they may not have the in-house experience to perform all these tasks to meet their client acquisition targets. Or they may have limited in-house experience and require help scaling up their efforts. Whatever the reason might be, an internet marketing agency can assist a plumbing company to attain goals such as:

  • Increasing sales
  • Building brand awareness
  • Driving traffic to a plumbing website
  • Establishing client loyalty
  • Engaging clients

Still not sure if outsourcing a plumber marketing agency is worth your money or how exactly it will benefit your plumbing company? Here are the 10 main reasons a marketing agency can assist you and why you require to partner with one.

10 Crucial Benefits of Hiring a Full-Service Plumbing Marketing Agency

1. Expert Guidance for Making Marketing Decisions Based on Scientific Data

Marketing Decisions Based on Scientific Data

Digital marketing for plumbers is all about numbers. Any reputable plumbing marketing agency understands that. So the agency you partner with should utilize analytics for the advertising or marketing campaigns they run. At BlackStorm Design + Marketing, we give you reports that are driven by proven, factual data. We also offer resources to plumbing contractors with tips to improve their online reputation.

2. Leverage Specialized Expertise and Skills

business expertise

When you hire an internet marketing agency for plumbers, like BlackStorm Design + Marketing, you obtain access to a team of professionals. Marketing is a wide term and incorporates a multidisciplinary approach. To help your business operate at its best, you should plan and utilize an integrated strategy to target your audience/market.

While working with a specialized plumbing marketing agency, you can tap into the knowledge and expertise of specialists. You can use the skills of SEO specialists, PPC experts, dedicated website designers, project managers, content creators and writers, and many more.

3. Helps you focus on revenue-generating campaigns based on your target audience

target audience

As an experienced plumbing marketing agency, BlackStorm Design + Marketing understands the essence of generating revenue for companies like yours and the right tactics to deliver successful company outcomes.

Acquiring experience partnering with plumbers of many sizes, a plumbing marketing agency will no doubt enhance the decision-making process concerning your budget-resulting in more efficient ad spending and a higher return on investment.

4. Benefit from the full skillset

skillset

A specialized marketing agency is equipped to deal with all aspects that come with an advertising campaign, including tasks that both indirectly and directly affect the success of your online marketing campaigns. A marketing agency generally consists of a team of experts in various fields of expertise including SEO, graphic design, social media marketing, website design, copywriting, and more.

It would come at a higher cost if you had to outsource these different services or profiles. Additionally, you may not require all these skills on a daily basis. A plumbing marketing agency can thus offer a great solution for the problem since you would obtain what you desire without the complexity of “people planning.”

Further to alleviating the complexity of managing people, a plumber marketing agency typically has an excellent understanding of plumbing industry trends. For that reason, agencies handle projects and campaigns in a more strategic and structured way providing a more streamlined approach with less trial and error.

5. Get Unbiased Perspectives on Your Marketing Campaigns

Marketing Campaigns

Home service marketing agencies work with various businesses across multiple sectors. This offers them a deep level of insights concerning the best practices for every kind of business, depending on your company’s size, objectives, and budget.

Hiring a plumbing marketing agency will provide you access to the vast expertise and knowledge possessed by the agency’s professionals, who as your trusted experts, will assist you identify the best platforms to grow your company.

In addition, a plumber marketing agency would offer you an independent, unbiased perspective.

6. Focus on Running Your Plumbing Business

business success

In most cases, internet marketing implies hiring new talents outright to run the campaigns. Plus, it will require some of your attention because you will be working with an in-house team. Remember, setting up the campaign and team will take time and resources.

This can be a tedious and time-consuming process, and an agency comes in handy to lighten this burden off your shoulder. You don’t spend months training your digital marketing team, and that time can otherwise be utilized for growing your plumbing company from the inside.

With a specialized plumber marketing agency, like BlackStorm Design + Marketing, you just need to share your objectives/ goals and their timeframe.

There is no onboarding, training, or managing of another team. All the aspects of your digital marketing are dealt with internally by the agency’s team, and this frees up your time to operate your business better.

7. Custom Cost-Effective Solutions

Cost-Effective Solutions

When deliberating over hiring an online marketing agency, many plumbers typically compare the cost of outsourcing an agency to that of an in-house operation. You will be amazed to learn that a plumbing marketing agency is less expensive over time.

Agencies work as independent contractors, so you reduce the need for payroll taxes. You also eliminate the recurring expenses of having full-time employees, such as salaries, benefits, and health care costs.

Some of the tools you require to manage campaigns also come at a hefty upfront payment or subscriptions. Most reputable plumber marketing agencies already have the crucial internet marketing tools, so you won’t require a dime to obtain one.

8. Boost Scalability

company scalability

One thing that makes a plumbing marketing agency your best bet for promoting your services online is their scalability.

In an ordinary setting, you will require to increase the size of your team whenever your plumbing company requires growth or want to start something new. This implies that your plumbing company will require extra resources to support and fuel its growth.

With a digital marketing agency for plumbers, that’s not the case. There will be no constraints on your team and no need to expand your team.

A good plumbing company should typically accommodate your requirements as your business grows. They provide several packages and plans that suit your business size.

Ideally, having a flexible and scalable agency is crucial, particularly when you are targeting new markets.

9. Always Have Access to the Latest Tools and Technologies

Digital Tools and Technologies

Let’s face it. Internet marketing requires the use of different technologies and tools to streamline every campaign. Unfortunately, there is no one-size-fits-all tool when it comes to digital plumber marketing.

Most of these tools are premium tier services, and the expenses increase with the addition of specific features or an upgrade. You will require keyword research, competitor analysis, paid search management, analytics, and automation tools.

The cumulative cost of utilizing these digital marketing tools can be expensive for small and medium-size plumbing contractors. Internet marketing services already have such tools in place to help you make the most out of your campaigns. You don’t have to fret about the recurring expenses that may come along with their use.

10. Niche Specialization

research is crucial to starting any campaign

As a plumber, you must know that research is crucial to starting any campaign. You must learn your plumbing industry well, the latest marketing practices, and your competitors in the segment.

The onus of plumbing-industry-relevant advertising strategies is on the agency. They will research your target market and identify your competition. Plus, they follow the latest developments in the internet marketing space to guarantee quantifiable results.

11. Brand Development and Public Relations

Online branding

Online branding is important for plumbing contractors to send the desired message of your company’s image to potential customers via positioning with visual identity services (logo or official printed materials) in addition to taglines and slogans and branding events to create a positive image about what your plumbing company represents in prospect’s mind. A full-service marketing agency for plumbers acts as a branding agency offering custom solutions to represent your company professionally to achieve desired brand positioning.

BlackStorm Design + Marketing Is Invested in Your Success

BlackStorm Design + Marketing

At BlackStorm Design + Marketing, we believe a plumbing marketing agency should be more than an online marketing vendor. That’s why we regularly invest in our technology, tools, and experts. When you partner with our digital marketing agency, you will have access to our team of professionals and benefit from our success within the plumbing industry, plus a dedicated success manager dedicated to your success.

Isn’t it time you partnered with a marketing team that specializes in your plumbing industry and wants your company to be a success?

Schedule a free discovery call with BlackStorm Design + Marketing to grow your plumbing business with our internet marketing services today.

Categories
Marketing Marketing Strategy Paid Advertising Plumbing PPC Reputation Management Social Media Website

How to Build a Successful Plumbing Company from Scratch

If you have ever thought about building and running a successful plumbing business, you are not alone. Having a flexible schedule, being your boss, and enjoying more financial rewards that come with plumbing company ownership are excellent reasons to build your own plumbing company. 

Every successful plumbing company started with a passion and drive. Even business moguls like Warren Buffet, Bill Gates, and Jeff Bezos began building their businesses from zero. It’s one thing to work in a profession you enjoy, but it is a whole different story turning that profession into a successful plumbing company that supports your employees, you, and your family. 

Running a successful plumbing business can be daunting. And that explains why so many plumbing companies shut their doors even before they get started. Yet, running a successful plumbing company is not challenging when you can avoid and spot the pitfalls. 

A Step-by-Step Guide on How to Start a Plumbing Company from Scratch.

How to Start a Plumbing Company

Building a plumbing business from scratch does not have to be complicated or hard, but it requires some work and planning. Here are the most crucial ten steps to follow when building a plumbing company from scratch.

Step 1: Research Your Target Market

ideal customer

As a new plumber on the block, you need to research your market carefully. Try as much as possible to discover the level of demand for your plumbing services and how your rivals are trying to satisfy that demand. Knowing what your competitors already know won’t cut it. Dive into your target market and analyze it like a pro. Search for keywords that are related to the plumbing industry. Don’t fret if your target market seems flooded. You can use this as your competitive advantage. It implies that if it works for other plumbers, it can still work for you. It also means that there is money to be made here.

Step 2: Write a Plan for your Plumbing Business

plan

I know this is not the “most fun” part of starting your business but a crucial step in building a successful plumbing company. A clear business plan is vital for success as a plumbing contractor, and it will assist you to discover the specifics of your plumbing business and unearth some unknowns. Here are some questions that you need to answer in your business plan.

  • What Are the Costs involved when starting a Plumbing Company?

Costs

Though you can start your plumbing business in your compound, extra space will be required as your business grows. Storage space to keep your plumbing materials must be available. Additional expenses include renting/purchasing an administrative office to paying for high-speed internet, labor, and utilities cost. Workers and liability insurance costs must also be paid. Other recurring expenses include employees’ salaries, office supplies, and internet costs.

  • Is the Plumbing Business Profitable?

growth arrow

Yes, plumbing is a lucrative venture where you can make a six-figure profit after a few years of operation. Plumbing contractors who have been in business for several years can make thousands of dollars in profit every year. Expand across states, the nation, and counties, and your plumbing business will make millions of dollars in profits each year.

  • How Will You Make Your Plumbing Company More Profitable?

More Profitable

The key to increasing your plumbing company’s profitability is to reduce the cost of material and labor while securing a stream of new leads/clients. Establish your offline/online reputation as a high-quality plumbing contractor, and you will start to charge more than your competitors for the same services. Experienced plumbing contractors have a lot of knowledge and skills that property owners are willing to pay for. If you have a dumpster that you don’t use all week long, you can consider renting it out to another plumber who does own one. If you have a storage/office space that you don’t use in full, consider renting it to another business owner.

  • How do you choose a Name for Your New Plumbing Company?

naming your new business

Naming a new plumbing business can feel as daunting as naming a newborn or a puppy. Fortunately, we have already published a guide on choosing a plumbing company name that can help you along. In the meantime, keep these tips on how to name your plumbing business in mind:

  • Avoid names that are too long and difficult to spell.
  • Make sure your preferred name is not used by other plumbers online or offline.
  • Think of how your name will appear on your website URL and social media platforms.

It would be best if you considered your business plan as an outline of your company. A good business plan should contain the following information: 

  1. Executive Summary: This explains your plumbing business services and the problems it solves for the consumers.
  2. Market Evaluation: This should discuss the market you are serving.
  3. Marketing strategies: How will you dive into the market and sell your plumbing services/products?
  4. Operational plan: this outlines the day-to-day operations of running your plumbing business.

Step 3: Form a Legal Entity

business organization

You need to establish a legal business entity like LLC, which prevents you from being personally liable when your plumbing company is sued. You can opt to choose several plumbing business structures, including partnerships, corporations, sole proprietorships, DBAs, and LLCs. Your accountant or financial adviser will select the appropriate one for you.

Step 4: Register for Taxes

taxes

The IRS website is the best place to understand the various state and federal taxes affecting your business if you are starting a plumbing company. Start by checking with the IRS’s Small Business and Self-employment center. Furthermore, you need to check the tax obligations required by your respective state.

Step 5: Open a Separate Bank Account and Credit Card for Your Plumbing Business

Bank Account and Credit Card

Opening a separate credit card and bank account for your business is crucial for personal assets protection.

When your business and personal accounts are mixed, your valuables (such as your home or car) are at risk if your plumbing company is sued. This is what is referred to as piercing your corporate veil.

Step 6: Get the Necessary Permits and Licenses

Permits and Licenses for business

Failure to obtain necessary licenses and permits can lead to hefty fines or the closure of your plumbing business.

Local and State Business Licensing Requirements

Business Licensing Requirements

Specific state licenses and permits may be required to operate a plumbing company. Learn more about licensing in your state by visiting SBA’S reference to state licenses and permits.

Service Agreement

terms of agreement

Plumbing contractors must request their customers to sign a service agreement before they begin a new project. This agreement spells out customer expectations and reduces legal disputes by spelling out payment conditions and terms, intellectual property ownership, and service level expectations.

Certificate of Occupancy

example of Certificate of Occupancy

You can operate your plumbing company out of a storefront, and a plumbing business that operates out of a physical location needs a certificate of occupancy. This certificate confirms that all zoning laws, government, and building regulations have been satisfied.

Step 7: Get Insurance

general liability insurance

Just as with permits and insurance, your new plumbing business requires protection to operate safely and lawfully. There are various kinds of insurance policies created for different types of companies to cover unexpected risks. If you are not sure about the kind of risks your business may face, you need to start with general liability insurance. Another notable insurance policy associated with plumbing businesses is worker’s compensation insurance. If your plumbing company has employees, then most probably, your state will require to have workers’ compensation coverage. 

Step 8: Market and Promote Your New Plumbing Business

promote your new business

Why should a property owner select you to install or replace their water pipe?

That’s a significant question if you want to build a successful plumbing business. And the answer lies in your plumbing marketing. But if you are just starting your plumbing business, it can be daunting to know where to start. Fortunately, this post will discuss crucial plumbing marketing strategies that will help your business nurture trust, generate referrals and earn more clients.

Create a Stunning Plumbing Website to Market Your Business 24/7.

creating website

Your plumbing website should act as your virtual sales representative 24/7/365 and generate a stream of qualified leads. How you create and use your site will influence your plumbing marketing activities-but just building one will not skyrocket your plumbing sales automatically. If you want your plumbing website to market your business online, it needs to have these four main things:

  • It needs to be super-fast: The average client expects your web page to load in less than three seconds.
  • It must be Functional: Plumbing websites should be appropriately coded for SEO, which implies adding structure to the site with metadata like optimized images, schema, Meta, and title tags.
  • Your plumbing website needs to be mobile-friendly: Over 50% of overall U.S. traffic comes from tablets and smartphones.
  • It must be secure: More than 40% of all plumbing websites that appear on the first page of Google are HTTPS, which is why Google has confirmed that it favors secure sites over unsecured ones.
  • It needs to provide helpful Quality Content: A significant ranking factor lies in the quality over your website’s quantity.

If your website is missing any of the above features, you need to partner with a reputable plumbing website design agency like Blackstorm Plumbing Marketing. 

Boost Your Plumbing Website Conversion Rate with a Redesign

website redesign

One of the best ways of increasing your plumbing website conversion rate is by requesting a website redesign from our experts. Our experienced web designers will work round the clock to ensure that your websites generate more qualified leads and skyrocket your plumbing sales.

Maximize Your Reach on Google

SERP

To get more plumbing clients/leads, your business needs to appear on top of the Search Engine Results Page (SERP).

Here are some tips that will help you to stay off Google results:

  • Use keywords strategically
  • Incorporate featured snippets
  • Get quality online reviews
  • Make sure that your Google My Business Listing is accurate and complete
  • Stay on top of Google Algorithm updates
  • Leverage Local service ads.
  • Create profiles on directories like Yelp, Angie’s List, or Thumbtack.

As a plumber, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your plumbing website for search engines on your own.

The good news is that Blackstorm Plumbing Marketing has a team of experienced SEO professionals who can help your plumbing website rank on the first page of Google and outshine your competitors online.

Invest in Paid ads to Increase Booked Plumbing Jobs

PPC

Pay per Click advertising allows plumbing businesses anywhere to be found on the first page of the Google search results. It is digital marketing where plumbers display ads and pay the advertiser once their ads are clicked. The two significant advantages of PPC are controlled relevance and visibility.

Use Social Media Marketing and Remarketing

Remarketing campaign

Once you have created your plumbing website and started getting some traffic, make sure that you remarket your plumbing services to potential clients who did not contact you. This implies that showing them ads even after they have navigated away from your site. This is important because most prospects will not contact you on their very first attempt.

Social media marketing is also a great option. With a combination of internet marketing and some local service ads, you can target a customer directly with a new client offer.

Manage Your Reputation Online and Offline

Reputation

When it comes to selecting a plumbing company, reputation plays a critical role. After all, no property owner wants to work with a plumbing contractor who does a shoddy job, does not meet deadlines, or does not stand behind their promises.

Word-of-mouth recommendations are still a significant factor in how commercial and residential clients select a plumbing contractor. To take advantage of these positive recommendations, ask your happy clients to refer you to their relatives and friends.

Online reviews are critical too, and you need to make sure that you earn more Google reviews and respond to the reviews you obtain. If that sounds too hard for you to do, make sure that you partner with Blackstorm Plumbing Marketing to manage your plumbing company reputation offline and online.

The Bottom line

bottom line

If the above tips seem so hard to implement on your own, don’t fret because you are just other plumbing contractors we have helped over the years. Your primary focus should be on running your plumbing business and leaving the rest to us. If you need help getting more leads and sales from your new plumbing business, kindly schedule a free strategy session with our growth experts for assistance today!

Categories
Marketing Strategy Organic Traffic Paid Advertising PPC Search Engine Optimization SEO Website Website Traffic

How To Make Plumbing SEO and PPC Work Together?

In today’s world, the internet is the biggest marketplace under the sky. Literally, everything can be found and purchased online. Some companies do their business strictly on the internet, but no company in the world doesn’t present their business on the internet. Both sellers and users of products and services search for what they need online – users to find what they need and sellers to find buyers for what they offer. Websites are created as the best marketing tool there is. But advertising products on your website is not enough. Some tools can help both groups find what they are looking for much faster and more efficiently. The most successful tools are SEO and PPC.

How do search engines work?

search engines

Search engines are the most helpful tools for internet users. If you are looking for something on the internet, you will use search engines to find that. You will type words that explain the product or service or information you are looking for the best. A search engine will use your words to find content on the web related to your search. Words you use are called keywords, and search engines use those to detect all sites that have content relevant to your search. Since there are many websites to browse, search engines look for those sites that match the best keywords. The sites that have such content are shown on top of search results, and they attract most customers.

What is SEO, and how does it work?

SEO optimization

SEO is a tool that helps a website gain better rankings on major search engines. A website can be looked upon as commercial. A good commercial does not just say: this is the product, it is used for that, buy it. Good commercial tries to attract potential buyers by using the best tools to explain how the product is different from similar products, why you need that particular product, what you will gain by getting it, and how it works. At the end of the commercial, the buyer has a feeling that he or she knows everything relevant to the product and is aware of why it is worth spending money on. SEO acts as a director of a great commercial. Search engine optimization helps the website become interesting for a group of customers it appeals to. This means that the site can be optimized to be shown in top search results for that product or service. This is done by changing content to look more reliable, more available, and more trustworthy. 

There must be a good strategy of how the content of a site will look – with plenty of information, relevant links, good web design, frequent adding of new content, making the search of the site easy and clear, making traffic and loading of content faster, and so much more. A good SEO will help a site become more visible and top-ranked on free or organic search results.

What is PPC, and how does it work?

Pay-per-click

PPC means Pay Per Click. Pay-per-click has the same role as SEO: to attract customers to your site, except PPC is not free. PPC means that there are paid advertisements on search engines that will lead customers to sites advertised by them. They are displayed on a search engine and also use keywords as guidance for search engines. But the advertiser only pays for these advertisements when a customer clicks on them (and is directed to a site in question). Pay-per-click ads usually cost very little and have an enormous impact on website traffic. They are displayed when keywords are entered. PPC can provide good attendance to the website and help a product or a service be more visible. Still, the price you pay for PPC can vary from very cheap to more expensive, depending on which keywords you use. Competition on the internet is enormous, and some keywords are more frequently used. Those keywords cost more if you want your website to appear in the top search results. 

How do SEO and PPC work together?

SEO + PPC

Even though it sounds that SEO and PPC do the same work but in different ways, and one is free while the other is paid for, they don’t cancel each other. They can do wonders when paired with a job to boost website visits. You may be asking yourself, “why pay for something you can get for free?” the answer is – you don’t. Even if SEO and PPC do the same thing, they are separate marketing tools, and each has a unique purpose. But when put together, they can help each other do the best job for your needs. Both SEO and PPC use keywords. If you use different SEO and PPC keywords, people who are seeing your SEO search results don’t see your PPC, as keywords do not point in the same direction. SEO is free, but SEO does need time to start doing its magic. You must earn your spot in the top search results. If you use PPC as well, it will begin to attract visitors to your site right away. PPC can help you work out SEO strategy the best way. PPC can show which keywords are most searched for, so you can optimize the content of your website to match that. Using SEO and PPC simultaneously helps better visibility of the search engine’s results. The top three spots on search engine results are usually PPC. If SEO brings your site to top visibility for organic searches, that means the site dominates both free and paid search results. Remember, organic search results and paid ads are not the same. Most search engines display paid ads in different fields than organic ones, which is why search engine optimization and pay-per-click work so well together.

Today’s business is not the same as it was only ten years ago. New technologies and shifting the focus of marketing to the internet demand new ways of attracting customers. 

SEO and PPC are modern business tools; using them together can give the best possible results.

Categories
Paid Advertising Paid Traffic PPC Search Engine Optimization SEO Website

Why SEO Is Better Than PPC For Plumbers

The debate continues: Which is better, SEO or PPC?

SEO vs PPC

More users trust SEO search listings over PPC listings.

Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search results (PPC). Most internet users distrust paid advertisements. Most of these consumers are well aware that PPC is an advertising tool. This results in a lot of users bypassing paid advertisements and clicking organic, natural results instead. And to make matters worse, some users that have clicked paid ads don’t end up finding the product or service they are looking for. Thus, businesses that use SEO are better able to provide consumers with more interesting and valuable content. 

SEO is very cost-effective and gives greater value for money.

Businessman working in finance

Both SEO and PPC naturally have costs for initial set-up and hiring PPC specialists or an SEO company to come up with a digital campaign exclusively for your business. But if you use an SEO campaign, there is no need to pay for every individual click or visitor, but you will only pay for the services that your SEO team or vendor renders. With PPC, constant investment is required. If you stop paying, your ads will stop, and your lead generation will be discontinued.

SEO can build and keep an advantage over your competitors.

traffic and leads generated through search will increase

It isn’t easy to build an advantage and keep it with PPC. If you are already making profits based on clicks you pay a certain amount for, then it will not last if a competitor bids a higher price for the same product. If your competitor has some venture funding and decides to use it on PPC, it can drive the average cost of a click higher, and your profits will be driven downward. An investment in SEO is much more challenging. You strive to make your search engine results higher for relevant keywords. You come up with great content that is of great value to consumers. You generate inbound links. And your links show up on high-quality websites in your industry. Soon, your rankings will start rising, and with this, traffic and leads generated through search will increase. It takes time to accomplish this. You may have a higher initial cost, but the clicks are free. This investment, however, gives you a more sustainable advantage over PPC. Your competitor will find it more difficult to take this advantage away.

SEO gives better ROI than PPC advertising.

Return on investment

Based on a four-year study of profit generation for both SEO and PPC, it has been shown that SEO that creates organic traffic generates $2.74 in profit for every dollar spent in that year. In 3 years, SEO’s average profit is $4.58 for every dollar spent in one year. Comparing this with the profits garnered from PPC advertising, it was shown that for every dollar spent on that year, the average profit is -$0.95. While over three years from the dollar spent in one year, the average profit is -$0.85. This means that for every dollar spent on both SEO and PPC, SEO will yield an additional profit of $2.75 but PPC losses -$0.95. Thus, SEO gives better ROI than PPC advertising. 

SEO has more effective promotion results.

Rank higher in search results

Applying SEO to your website may take around three to six months before your website will appear on search engine results. This is because indexing and ranking a website takes time for Google to do. But over a long time, SEO leads to consistent traffic, whereas PPC only gives an initial boost to traffic. PPC can be beneficial if you have a brand new site that has not yet appeared in organic results. However, with a PPC campaign, traffic immediately stops when the budget is withdrawn. Thus SEO continues to shine. It is a more effective way of promoting your website in the long run.

Ranking #1 in search results will not happen overnight with SEO. But SEO has proven long-term benefits. The reasons given above why SEO is better than PPC should prod you to invest more of your time and resources focusing on SEO rather than on PPC. 

Categories
Advertising Brand Digital Marketing Lead Generation Leads Local Marketing Local SEO Marketing Marketing Strategy Online Reviews Organic Traffic Plumbing PPC Reputation Management Reviews Search Engine Optimization SEO Website Website Design

14 Effective Ways to Grow Your Plumbing Business Fast with Little Investment

Learn How to Grow Plumbing Company with Tricks and Tips from Experts

With every statistic published about plumbers by the US Bureau of Labor Statistics, it is safe to conclude that the plumbing industry is hitting an all-time high and booming.

In the modern competitive business world, the plumbing landscape isn’t restricted only to people with many years of experience as more entrepreneurs are venturing into this trade.

how to scale a business

Furthermore, most plumbers don’t want to operate under someone else their whole life. With some years of experience under your belt, you can progress to becoming a new plumbing business owner in town! But once you’ve set up, how do you grow a plumbing company from scratch?

Running your plumbing company affords you the freedom to enjoy all your business’s profits. But such benefits come with a lot of responsibilities, and if you are not self-driven, you risk your plumbing company becoming obsolete or stagnant. Plumbing business growth doesn’t occur by accident, and you have to take deliberate steps to make your company’s growth objectives a reality.

So, if you are thinking about scaling or growing your plumbing business, then you have come to the right place. This post will discuss some of the most effective plumbing marketing strategies that we have used to increase revenue, leads and differentiate our plumbing customers from their competition online.

Without further ado, let’s get started.

Conventional Strategies for Growing Your Plumbing Business Without Wasting Your Marketing Dollars

Strategies

Growing a plumbing company amongst a huge sea of other plumbers can be an uphill assignment. For small players in the plumbing industry, it is important to utilize the right advertising channels to market your plumbing services online.

However, there are other crucial factors to consider if you want to skyrocket the growth of your small plumbing company. This includes but is not limited to identifying your niche, drafting a business plan, and using internet marketing to spread awareness about your plumbing business.

Do you want to know how to grow a plumbing company and stay ahead of the curve? Here are our 4 tips your plumbing business can use to help achieve desired business growth this year and beyond:

1. Carve Out Your Target Market

Target Market

While there are various services that plumbers provide, including drain cleaning and pipe repairs, there is stiff competition. This is why you need to carve out a niche for yourself. Identify the plumbing services that are rarely offered by other plumbers in your service area and then specialize in them as a way of helping you stand out in the market.

For example, you could specialize in installing sanitary equipment or water tanks. Or your plumbing company only serves residential buildings or hospitals. No matter what it is, ensure that you select a service and market that you specialize in.

Digital marketing for plumbing contractors concentrates on two main markets. As a plumber, you target two different markets throughout the year, namely:

  • First target market: A homeowner who has a plumbing emergency like a burst pipe and who needs immediate help from a plumber.
  • Second target clients:  The customer who requires a new installation or regular maintenance.

2. Invest in Technology

In the modern digital world, the only way to keep up with your competitors is to invest in technology that will revolutionize your entire plumbing business. Remaining competitive while still depending on Excel spreadsheets and paper files is becoming almost impossible.

Some technological innovations are changing how plumbing businesses operate, consolidating processes, boosting efficiency, and reducing workers to run a plumbing business. Here are the two software you can use to scale your plumbing business operations.

CRM

Customer Relationship Management (CRM) gives plumbers the ability to monitor information and communication regarding clients anytime, anywhere, helping you focus on customer communication, prospecting, and lead generation.

ERP system

Enterprise Resource Planning (ERPs) allows plumbers to automate the business side of a plumbing company, which can incorporate orders, finances, and accounting amongst others.

3. Market Your Plumbing Brand

Marketing your brand

Establishing your business reputation as a trustworthy resource is key to dominating your local market. You can begin by allocating money (other resources) to ensure your online presence and brand are consistently up to date, offering prospective leads with information and positive reinforcement they require to make informed purchasing decisions.

Your plumbing business is one of the integral parts of creating recognition and associating that recognition with great actions. An easy way to begin is your website and logo- ensuring these important business collaterals are consistent across your brand, as well as accurate to help potential clients find your business and contact you instead of your competitors.

You can also take this brand awareness into the field- make sure that your documents, trucks, and even staff uniforms reflect your plumbing brand.

4. Enhance Your Communication Approach with Clients

Communication Approach with Clients

When a potential client requests to see some of your past projects, don’t feel offended. They aren’t trying to doubt your legitimacy, instead, they want to do due diligence before they can invest in your plumbing services. Offering samples of previous work via after and before photos and client testimonials can help to improve trust and brand recognition.

10 Hacks Proven to Grow Your Plumbing Business Online

Grow your business online

Plumbing professionals often spend most of their time scheduling appointments, supervising their crew, and running their business leaving them with less time and resources to market their services. The most effective place to start marketing and growing your plumbing company is online. Here are our best strategies you can use to grow your plumbing company today:

1. Start with a Mobile-Responsive Plumbing Website

Mobile-Responsive Website

First things first! If you aren’t utilizing internet marketing and a website to advertise your plumbing services, you are losing a huge chunk of new business opportunities to the competition. Like a beautiful storefront or a friendly customer attendant, a great plumbing website attracts clients and keeps them. A good plumbing website can be the difference between a poor experience or an exceptional initial impression from the start.

Your plumbing website helps you attract more clients and assist grow your business by:

  • Raising awareness of your plumbing services online
  • Helping prospects understand why they should schedule service appointments with your company.
  • And ultimately to generate sales or inquiries.

If you want to compete favorably with the well-established plumbing contractors in your service area, then you must have a robust online presence. Modern consumers use smartphones to surf various things on the web including looking for reliable plumbers to repair or install plumbing systems.

So, in that scenario, if you don’t have a website for plumbing services, then you will lose out on potential customers. You don’t have to be a tech guru if gas or water pipes are all you know, Blackstorm Design + Marketing is here to help.  

Regardless of how great your plumbing business is- a poorly-designed website will hold you back. Considering that 38% of prospects leave a site if the content isn’t aesthetically pleasing. You don’t have to break your bank account, just ensure that your plumbing website follows these best practices of modern website design:

  • Clear and compelling calls to action that help prospects to take desired actions
  • Keep it simple, don’t clutter it with lots of information
  • Prominent online positive reviews to build trust among prospects
  • Spotlights for unique plumbing services
  • Improve your visibility on search engines.
  • Ensure that your site loads fast and is mobile friendly

If you don’t have a website for your plumbing business, schedule a no-obligation session with Blackstorm Design + Marketing for assistance today.

2. Invest in Local Search Engine Optimization Services to Grow Your Plumbing Company Online

Local Search Engine Optimization

Did you know that 9 out 10 clients conduct local searches before making a final purchasing decision? That implies if you aren’t optimizing your plumbing website for local SEO, then you are missing huge business opportunities every month.

If you aren’t putting effort to optimize your site for search engines, you will likely be forgotten in the local search engine results. Worst of all, you can lose a huge chunk of qualified leads to the competition with this kind of plumber marketing.

There are various reasons why local SEO is crucial to the growth of your plumbing business. Here are some reasons why you should include SEO in your plumber marketing strategy:

  • Local SEO helps your business to attract qualified leads: SEO helps you attract homeowners who intend to hire your business for plumbing services and are within your service area
  • Create connection and trust with clients: The more friendly your website is with search engines, the more trust that customers and Google will have in.
  • Local SEO helps your business to stay on top of the client’s mind: Even if a homeowner doesn’t schedule a plumbing service appointment right away, you can remain on top of their mind as well as Google with SEO.
  • SEO helps your plumbing business build local authority: For example, a customer may search on Google “how to unclog a bathroom sink” if you create a post based on such a topic, that client will come across your site and read your tips. Best of all, they may decide to schedule service appointments with your plumbing business.
  • Local SEO improves your plumbing business visibility online: Plumbers who have invested in SEO can get first page rankings on search engines like Google and the advantages that come included.

If you want to hook new plumbing clients and grow your plumbing business with local SEO services, our team can help. We offer SEO for plumber services that can help you engagingly reach more customers and empower you to grow your plumbing company with confidence.  

Schedule a free strategy session with Blackstorm Design + Marketing to learn how our professional plumbing SEO services can help grow your business today.

3. Grow Your Plumbing Business Through Pay-Per-Click Ads

PPC

Instead of staying for months waiting for your SEO strategy to eventually pay off, Pay-per-click advertising is a great way to obtain new leads in the short term. As a plumber, if you aren’t using PPC ads, then you are losing opportunities to grow your business to the competition. 

Savvy plumbing companies and plumbers understand that the best way to get on top of Google search results and book more jobs is through paid advertising campaigns.

If you type a keyword related to your business on Google and you come across plumbing ads for other plumbers than yours, then it means you are choosing to send potential customers to competing plumbers online.

Whether you want to revamp your existing plumbing PPC campaign or you want to begin from scratch, our professionals are ready to help. At Blackstorm Design + Marketing,  we create a comprehensive and data-driven PPC ad plan that will assist you to generate more qualified leads from homeowners who are seriously interested in your plumbing services. We will ensure that you obtain an advertising campaign that you require to help your plumbing company grow.

With Blackstorm Design + Marketing, your plumber’s PPC strategy will be researched thoroughly, consistently monitored, and quickly executed to generate leads for your plumbing company. Our PPC experts will help you each step of the way to make sure that your PPC advertising campaign brings in hot, quality new leads, and we understand what exactly you need to do to get high-quality new clients.

4. Grow Your Plumbing Company by Establishing a Sound Online Reputation

Reputation Management

In our modern digital world, your plumber services are only as great as their reputation online. Many plumbers say that personal recommendations and word-of-mouth referrals are at the center of their marketing strategy. But a lot of such referrals come in the form of online reviews nowadays. In fact, more than 80% trust online reviews as much as personal recommendations from friends or family.

So, what is online reputation management for plumbers and why is it crucial? Online Reputation management is the process of monitoring how people perceive your plumbing company and taking the necessary steps to revamp it. This plan typically involves a procedure for responding and checking to plumber reviews online.

Here are some of the ways managing your online reputation can help to grow your plumbing business:

  • Managing your online reputation establishes your trustworthiness even before your initial contact with potential customers. 90% of clients will first visit your plumbing website and check online reviews before contacting you, first impressions last.
  • Having more positive reviews on your plumbing website increases your conversion rates.
  • More positive reviews boost your brand mentions and enhance your local search engine optimization (SEO) in the process.
  • A positive online reputation improves your chances of hiring the best talents in the plumbing industry.

Blackstorm Design + Marketing offers online reputation management services for plumbers. We have many years of experience helping home service contractors including roofers or plumbers enhance their online reputation and become the go-to plumber in their specific locations. Our focus is to see local plumbers as you grow.

Ready to get started? Schedule a free strategy session with Blackstorm Design + Marketing can help grow your plumbing business through their Online Reputation Management services today.

5. Harness the Power of social media to Grow Your Plumbing Business

social media

Over 90% of service businesses utilize social media. If your plumbing company isn’t one of them, then you need to get started.

Social media is an important part of any plumber’s marketing strategy. Posting the right social media content can help to draw in new clients, boost your reputation and improve brand awareness. Here are some of the reasons why you should consider investing in a social media marketing strategy for your plumbing business:

  • Communication. For clients on the verge of a plumbing emergency, social media makes it simple to connect with prospects putting out emergency service requests for plumbing services.
  • SEO. The right social media posts can enhance your search engine optimization efforts, implying that your plumbing website will appear higher on the Google search results so that new clients find your plumbing services before your competitors.
  • Recommendations. As plumber marketing moves towards the digital realm, so do word-of-mouth recommendations. Social media offers your clients a platform to recommend and refer to your plumbing services.
  • Advertising. From blog posts, videos to photos, social media provides an accessible and inexpensive way to market your services in front of thousands of wallet customers every month.

With numerous social media platforms available to help you to use and grow your plumbing company’s online presence, you have the chance to increase your opportunity to reach new clients and maintain existing ones like never before. There is no limit to clients searching for a go-to plumber or quick pipe fix they can depend on all you need to do is to help them find your plumbing business.

With the right plumbing social media advertising strategy, you can master your business’s presence in the social space and take your company to new heights for increased referrals, positive reviews, and new customers. Looking for assistance using social media for growing your plumbing company in your service area? At Blackstorm Design + Marketing, our experts can help build a plan that meets your unique objectives and offer you desired results. 

Schedule a free strategy session with Blackstorm Design + Marketing to learn more about how you can use social media advertising to skyrocket the growth of your plumbing business.  

6. Get More Qualified Plumbing Leads with Google Local Service Ads

Google Local service ads are an effective tool for plumbing company owners to use to generate more leads, and they work better when they are targeted and refined to your exact audience. With Google Local Services ads, you connect with prospects who search on Google for plumbing services you provide. Best of all, the ads only appear locally, and you only pay when a potential customer contacts you directly via the advertisement.

The vast majority of home service contractors we work with devote part of their advertising dollars to Google Local Service Ads. The reason is straightforward: Google Ads is a great tool for acquiring new clients. Do you want to grow your commercial or residential plumbing business using local service ads? 

Schedule a no-obligation discovery call to see how Blackstorm Design + Marketing can help you generate more plumbing leads while increasing efficiency across your business today.

7. Grow Your Plumbing Company with Email Marketing

Email Marketing

As a plumbing business owner, you know that idle trucks and silent phones imply high overhead costs and upset crews. If you want to get more customers for your plumbing company while retaining existing clients (keep your calendar full of service appointments), consider including email marketing as part of your new plumbing marketing plan.

There are several factors to consider when setting up an email marketing strategy for your plumbing company, such as making sure that your emails are responsive so that they look awesome both on mobile phones and desktop computers and have clear compelling calls to action to generate leads.

Email marketing provides an effective way to promote your plumbing services online. Your target audience has already subscribed to your mailing newsletter, and they have expressed interest in your plumbing business, so give them what they need! Sending a consistent email newsletter is an effective way to make sure that your plumbing company is in the minds of your clients- which is where your company wants to be.

At the end of the day, the most crucial thing for any plumbing company owner is making money. But to grow your plumbing company, you must increase the number of qualified leads your business is getting.

The more leads you obtain, the more money you will make. And this is where an email marketing strategy can have an impact.

Adding email marketing to your online marketing strategy will help your plumbing company grow in various ways:

  • Maintain constant contact with your customers.
  • Increase your plumbing company awareness
  • Offer coupons, rebates, and promotions to increase sales

Your focus should be to understand what your clients’ wants and needs are and use the email newsletter to fill the gap. Our plumbing lead generation experts will show you how.

8. Use Video Marketing to Grow Your Plumbing Company

Video Marketing

Video is the new buzzword in plumbing marketing right now and for good reasons. Statistics show that videos provide a great way to communicate with your target audience, produce a high click-through rate, and incite engagement.

Quality videos instantly set your plumbing company apart from the competition who don’t utilize it.

For example, if a homeowner is having a flooding basement at night, he/she is likely to surf YouTube for answers. While there are blog posts, in a scenario of limited time/panic, videos become the go-to pals.

So, run a YouTube business channel to share DIY tips as well as your plumbing online quote to have a hold in the local market.

9. Submit Your Plumbing Website to Local Online Directories

Local Online Directories

After having your plumbing website up and running, the next step is to submit it to local online directories.

Ideally, you should partner with a reliable plumbing marketing agency like Blackstorm Design + Marketing to list your plumbing services on multiple local online business listings.

Some of the most common listing online directories that you can use for your plumbing business include:

  • Yelp
  • LinkedIn
  • Google
  • Angie’s List

Listing your plumbing business on these business listings online will help you find relevant customers for your business, saving you time in the process.

10. Understand and Analyze Your Client’s Buying Journey

Client’s Buying Journey

The client journey isn’t linear nowadays anymore (a homeowner experiences a problem; the technician fixes it, and the client is happy) but a complex journey. We are not talking about commercial clients who look for high-end proposals, even your average homeowner has particular expectations nowadays.

By putting yourself in your clients’ shoes and analyzing every step, you will be able to identify where there is friction in the whole process and make plans to ensure an exceptional experience for both existing and new clients.

For instance, you can check if:

  • Homeowners can book their service appointments directly from your plumbing website.
  • Clients always receive reminders and confirmations concerning their booking.
  • Your plumbing crews are ready to upsell instantly with a mobile quoting platform.
  • You send your invoices automatically at the end of the project immediately, without delay.
  • Feedback requests go out instantly.

And these are a few things that can truly make for a remarkable client experience. To get repeat business and generate leads, you must engage with your potential clients at every stage of their buying journey. You need a comprehensive digital marketing strategy from a reputable plumber advertising agency to achieve that.

Frequently Asked Questions on How to Grow a Plumbing Business

Question marks

How can you grow a plumbing business?

Some of the best strategies you can use to scale and grow your plumbing business online include creating a conversion-focused plumbing website, implementing the best SEO practices, investing in online reputation management services, and using social media marketing to attract new clients as well as keeping existing ones and more. Best of all, you need to partner with a plumber marketing agency like Blackstorm Design + Marketing to achieve desired ROI results.

Do plumbers make good money?

If you are wondering how much profit a plumbing business can make, here are our statistics. According to the latest US Bureau of Labor Statistics, a master plumber running a plumbing company alone can make an average of $45 per hour, if they work for at least eight hours daily they can make more than $100k in a year.

How can you start a plumbing business online?

Here are some steps you can take to ensure that your plumbing business has a vibrant online presence including but not restricted to creating a responsive plumbing website, listing it in multiple online directories, optimizing it for search engines, and using paid ads to generate leads online.

Execute these Strategies to Grow Your Plumbing Company Today

If implementing all of the above-discussed tips seems like a lot of work on your part, don’t fret. The good news is that you don’t have to work all by yourself.

Focus on what matters most to you- managing your plumbing company and let Blackstorm Design + Marketing deal with each aspect of your plumber marketing strategy on your behalf.

Contact Us

Schedule a free discovery call with Blackstorm Design + Marketing to learn more about how our experts can help increase leads and skyrocket the growth of your plumbing business today.

Categories
Advertising AdWords Conversions Digital Marketing Marketing Marketing Strategy Paid Advertising Plumbing PPC Retargeting Website Traffic

DEMYSTIFIED: A New Way Of Getting More Qualified Plumbing Leads From Google Advertising

Generate Leads, Drive Sales And Improve Your Brand Awareness With Google Ads For Plumbers

Are you a plumber constantly looking for more clients or leads?

Are you tired of being that statistic of a never-ending narrative of one busy week, then mute the next?

It doesn’t have to be that way when you can have Google PPC Ads campaigns executed and set up specifically for your plumbing services, then later managed for continual growth or improvement.

increasing bar graph

This will free up your time to do what you know best to serve your clients and run your plumbing business.

Currently, the inclusion of Google Ads for plumbing contractors and other home service businesses like roofing or HVAC has become increasingly practical and crucial. 

That said, running and creating Google PPC Ads for your plumbing company can be daunting. This is because plumbing AdWords isn’t just what you specialize in!

It is common for plumbing contractors like you to entirely neglect their business and marketing needs. Typically, plumbing projects are your butter and bread, but you have to concentrate on growing your plumbing company. Leave your Google Ads to a reputable plumbing Ad agency.

Let us dive into our step-by-step guide to help your plumbing company achieve greater success and growth by implementing Google Ads without further ado.

What Are Google Ads for Plumbers?

Google Ads

Google Ads, previously known as Google AdWords, represents one of the most frequently used paid search marketing campaigns in the plumbing industry. It is an online advertising platform for Google. Google Ads is a business tool that helps plumbers to promote their plumbing services on any Google properties, which consequently results in more customers. Most home service contractors like roofers and plumbers we work with invest part of their advertising dollars in it.

This concept applies whether they are handling marketing on their own, depending on an in-house team, or paying a plumbing ad agency to manage it on their behalf.

The reason is candid: Google Ads for plumbers work in attracting new customers.

But to obtain the most benefit out of Google Ads, it’s crucial to know the differences between three primary categories:

Search Ads

1. Google Search Ads: These campaigns help you place ads on the vast network of search engine results. You can display ads to homeowners actively searching for your plumbing services online. You only pay when someone clicks or calls through your ads for this type of ad.

Display Ads

2. Google Display Ads: Unlike conventional search ads, Google display ads are shown to more than 2 million users, applications, videos, and websites that are part of the Google Display Network based on their past online activity.

Local service ads

3. Google Local Service Ads:  Local service ads offer a unique opportunity for plumbing contractors; in that, you pay for quality leads instead of clicks. That makes them ideal to use to ensure that you are getting the most out of your advertising dollars.

How Does Plumbing Google Advertising Work?

Google advertising

There are two primary ways in which plumbing contractors use Google for advertising and marketing. One is through plumber SEO (search engine optimization), the practice of offering engaging and relevant content while strategically using search terms or keywords. This is usually achieved with the assistance of a professional plumber marketing agency or using paid or free tools.

Plumbing Google AdWords is a paid advertising service offered by Google. Plumbers pay Google to have their ads page put in an advertising slot on users’ browsers. But how does Google determine which plumbing ads will get more priority? Through a process in which plumbers place bids. Depending on the kinds of ads, the winning ad will appear either as a banner on the Google Display Network or on the search engine result pages (SERP). But to attain any meaningful success with your advertising budget, it’s essential to implement a good plumbing Google Ads strategy.

Google Ads for plumbers targets browsers looking for particular keywords. Plumbers can later fine-tune their ads based on the factors like geographical location. Ad spend will impact the reach of your ads and the time frame they will be shown to users. The quality of your ad is another factor to the success in attracting paying clients.

5 Reasons Why Google Ads for Plumbers Are Crucial

Online ads concept

Homeowners first research on Google to find plumbing near them to solve their problems. So, internet marketing revolves around being available whenever prospects or clients demand information about your plumbing company online.

Most plumbing companies use Google Ads to promote their services online, making it crucial for plumbing businesses to create campaigns that can help them stand out from the competition. Here are some incredible benefits of using Google Ads in your plumbing business strategy:

1. Increased Customers and Leads

Lead generation

Google Ads for plumbers is one of the effective tools for generating leads online. If your ad campaigns are correctly set up, they can send extremely qualified and targeted leads to your plumbing website, opt-in form, or other online collateral.

Google Ads helps your plumbing company focus on prospects or clients searching particularly for what they offer. This implies your plumbing company’s search can be refined so that only homeowners who are ready to book service appointments are sent to your plumbing website through this platform.

2. High ROI

Return of Investment

Unlike other internet marketing strategies, Google Ads makes plumbers pay only for ads people click on. But once you optimize your plumbing Google Ad campaigns, you can enjoy a higher return on investment, which may not be possible with other marketing strategies. But this takes time.

To get a clear perspective of what hacks will give your plumbing business get the best results, you need to continually track and test your campaigns, which plumbing AdWords is known for, as it offers all the data crucial to calculate your ROI, as well as keywords entered, and the cost of each click.

3. Google Ads Helps You Discover More About Your Target Market

Target Market

Google Ads for plumbers aren’t restricted to advertising only. In fact, they help you get in the minds of your potential customers.

Understanding your target audience makes it much easier to deal with clients and discover what they want. While this is typically hard to do and needs a lot of research, Google Ads provides information about customer requirements and habits that plumbing business owners dream about.

This includes details of the keywords a client used to find your plumbing website, their location, type of devices used, and days or times of the week they were actively searching. You can utilize this information to refine your plumbing marketing efforts so that your ad budget is not wasted on marketing to prospects that are not interested in your plumbing services.

4. Google Ads for Plumbers Ensures That You Stay on top of the Competition

Business Competition

It took years before some home service contractors like plumbers or roofers appeared on the first page of the Google search results pages. You will appear on top of their search query since you promote your plumbing ads through Google Ads.

You are paying Google; therefore, you will be at the top of their priority list. In fact, as many people that clicked on the search results, the same number would visit to know the incredible services your plumbing company offers.

5. Using intention by creating Google Ads for Plumbers

Google Ads for Plumbers

What makes Google Ads stand out from other forms of online adverts is their intention.

Google Ads may come enticingly, yet it still advertises your plumbing company as the best consideration. But on the search platform, whether a prospect is not searching for you, but as they type in your keywords, you may assist them in finding what they really need.

We will discuss how to create, analyze, and manage your Google Ads for plumbing services within this post.

Don’t have time or skill to run Google Ads for your plumbing company?

Schedule a free discovery call with Blackstorm Design + Marketing PPC experts for help.

12 Tips for a Successful Plumbing Google Advertising PPC Campaign

Your plumbing company is unique, and it requires a personalized ad strategy to meet your goals and bring in more clients. This is because people are looking for almost everything online. Some of them are searching for your plumbing services. Advertising your plumbing business on Google is an effective way to generate new business and create brand awareness.

While creating an instant plumbing PPC campaign is possible, developing one that generates optimal results can take a lot of effort and time. But, with lots of competition online, you need to make sure that your ad stands out and gives you the clicks you need. Here are some steps you can take to make sure that you obtain the most out of your plumbing Ads campaign:

  1. Understand and Research Your Target Market

Target Audience

At this stage, you still haven’t invested one dollar into plumbing ads. Instead, you should invest the resources and time to understand your target audience fully. Examine the kinds of websites your target audience spends the most time on? Which plumbers are running effective Google ads campaigns? You can utilize the Ads platform to understand most of these elements, all without spending a cent, courtesy of Google!

  1. Conduct Keyword Research

Keyword Research

Competitor and keyword research are important steps for an effective plumbing AdWords campaign. Tools such as Keyword planner can assist you in finding search phrases that relate to your plumbing service. But you should choose keywords with your rivals in mind, factoring in which phrases other plumbers are likely to bid on and ways in which their plumbing services differ from yours.

A keyword such as “plumber” with high search volume is crucial to the content of your page and might have a low bid price. But it might not be the best place to invest your ad budget. If you notice other plumbers are using the same high-volume keywords, they will outbid you for a Google ranking.

More plumbing niche keywords, for instance, “[your city] bathroom sink not working” will have a lower search volume monthly. It may also be a costly bid, and even if it obtains lots of clicks every month. Your Google Ad will likely have a click-through rate if your plumbing business is a top result. The danger in advertising only to plumbing keywords is that you are less likely to be visible to multiple online users.

Carefully selecting and researching plumbing keywords helps to make sure that you are reaching the right audience with your plumbing ads while maximizing your Return On Investment (ROI).

  1. Write an Effective Google Ad Copy

In the plumbing industry, your ad copy assists you in creating the initial impression of your business in the eyes of prospects or clients. A compelling Google text ad will help your business obtain more clicks, resulting in high conversion rates.

That said, how you write your ad copy affects the cost per click and the ranking in the paid search results. Your ads should be relevant, empowering, and specific to reach potential clients effectively. Here are some best practices for writing effective Google text ads and common pitfalls to avoid:

what makes you unique

  • Showcase What Makes You Unique

Free plumbing inspections? Emergency plumbing services? Tell homeowners! Highlight the plumbing services or offers that may make your plumbing company stand out.

  • Include promotions, prices, and exclusives

limited-time offer

Homeowners or property managers often use Google to make a decision about plumbing services. Offer them what they require to make an informed decision. If your business is offering a limited-time offer, say so.

  • Empower clients to take the desired action

Call to Action

Are you providing a specific plumbing service? Tell people how they can schedule a service appointment. CTAs like call today or get a quote makes it clear what steps the client needs to take next after visiting your plumbing website.

  • Include top keywords in your ad copy

What is an effective way to attract users’ attention than to have the plumbing service they are looking for being the initial thing they see in your ad? Adding plumbing keywords in your ad copy shows that your ad is relevant to what people are searching for.

  1. Create a Targeted Landing Page for Your Plumbing Google AdWords

Landing Page

This is perhaps the most common blunder plumbers new to Google Ads make is directing all the web traffic from PPC ads to the home pages of their plumbing website. Many times, these plumbing contractors invest in ads, realize they aren’t obtaining results, and write off Google Ads as a waste of advertising dollars.

Let’s face it: Your home pages are a terrible place to direct your traffic. Figure it out this way: homeowners are looking for a particular plumbing service when they search. By directing them to your home page- which has lots of different options and elements on it-you have wasted their time (and possibly your ad spends).

Instead, you need to build targeted landing pages that address a homeowner’s query entered into Google. Landing pages should have one definite purpose, and there is a single conversion goal and a path to that goal for browsers to follow.

  1. Have a Clear Goal for Each Campaign

Goal

It is easy to get ambitious with a plumbing AdWords campaign, especially if you consider spending a huge chunk of your advertising budget. But, you must select one specific objective for each campaign. By doing so, you will help increase the ROI of your campaign dramatically.

  1. Target Emergency Plumbing Keywords

The first step to success on Plumbing AdWords is knowing where your ideal client is coming from and then targeting them with your ads and keywords. Think about an ordinary homeowner. Perhaps it is about midnight, and it’s cold, they discover that one of their pipes has burst and is flooding their basement. They quickly turn on Google-what do they require? Immediate help. It is an emergency. They don’t want to complete a lead submission form and wait two or three days to get a response-they require a plumber to come over to their house right now!

Emergency Plumbing

You target this client by including the keywords “emergency plumber near me”, “emergency plumbing”, and “plumbing after hours” to an ad group in your plumbing AdWords campaign. Then, in your emergency plumber ads, emphasize that you provide 24/7 service, and you are the best plumber for emergencies.

When your ideal client realizes that you offer what they require, they will instantly click your ad and become a hot lead. When given the option between a generic plumber and one that particularly emphasizes their ability for emergency plumbing, you can bet which ad that client will choose. Make sure that you put your emergency phone number on your plumbing website.

  1. Ensure Relevancy with Keyword Granularity and Ad Group

Relevance is vital when you are advertising your plumbing services on Google. When a prospect types in “commercial plumbing services”, for example, they would rather click on an ad that specifically talks about commercial plumbing than a generic ad that focuses on local plumbing. Why? Generally, they feel that the plumbing company that addressed their specific pain point understands them better and their unique needs. This establishes an instant sense of trust. When you can showcase, with your Google ads, that you clearly understand what they require and provide a solution to the problem that they have, your qualified plumbing leads will skyrocket.

So, how do you create a plumbing AdWords campaign to display specific ads to particular types of searches? When you craft your ad campaign, you are given the freedom to sort your keywords into various ad groups, and every ad group will only display its search terms in the ad group.

For example, if you have a commercial plumbing ad group, you will only add commercial keywords in that group to target in Google Search. The same applies to any type of plumbing service that you provide. Do you provide remodeling plumbing services? If so, create an ad group targeting “remodeling” and create remodeling ads. Do you offer emergency plumber services? Set up its own ad group just for emergency services.

When a potential client sees that you provide not only what they generically require, but what clearly they need, get ready for a consistent stream of hot leads.

  1. Set up a Retargeting Campaign

Retargeting Campaign

Retargeting is an effective tool for improving your conversion rates and skyrocketing your lead generation. Plumbing retargeting shows display ads to browsers who have already visited your plumbing website as they browse other websites to remind them that they may still require your services. Plumbers who run retargeting ads generally enjoy high volumes of qualified leads.

Best of all, it is typically cheaper to show a prospect a retargeting ad than to find the initial client on Google. For example, you may spend $10 to get a client on Google Search, but if they land on your plumbing website without becoming a lead, you could spend an extra $1 through retargeting and retaining them as a qualified lead. In the long run, you spent $11 instead of an extra $10 to attempt again with a prospect completely new, for a total of $20.

Use retargeting ads for plumbers to increase the effectiveness of your search advertising campaigns and obtain more leads to grow and sustain your ROI.

  1. Use Negative Keywords

Negative Keywords

Negative keywords are utilized to prevent your plumbing ads from appearing to people whose search queries are not related to the services you offer. In turn, giving your plumbing business a chance to reach the best target audience whilst efficiently spending your advertising dollars on clicks that won’t convert.

The key to success with the plumbing AdWords campaign is to understand exactly who you are targeting to increase your conversions and CTR ultimately. Your goal should be to focus on relevant keywords as well as refine the search terms you are bidding on to skyrocket ROI and increase relevance. Here are some of the benefits that you can enjoy by using negative keywords:

  •       Increase relevance of your ad group
  •       Skyrocket conversion rate
  •       Improve Click-Through Rate
  •       Attract relevant leads to your plumbing website
  •       Save your plumbing business money
  •       Improve return on ad spend
  1. Bid Strategy

Google Ads bidding type

Selecting the right Google Ads bidding type and implementing a good strategy for adjusting bids is crucial to driving your ad spend down. If you don’t understand clearly what you are doing, you can end up wasting your advertising dollars on a few clicks. But when you make the right moves, you can take your plumbing Google advertising performance to a whole new level.

  1. Use Ad Extensions

Let’s face it: you can’t say enough with your plumbing Google ads. That’s why Google now gives more options with Ad extensions, making it easy for you to include extra information about your business, plumbing services, thus encouraging users to take the desired action.

  1. Conversion Tracking

google ads conversion tracking

After a user interacts with your plumbing ad, you should be able to monitor what happens thereafter. Did they sign up for your emails? Did they schedule a service appointment? That’s why you need to enable conversion tracking in your Google Ad campaign.

Doing it Yourself or Hiring an AdWords Agency: 4 Reasons Why Hiring a Plumbing Advertising Agency is the Best Option

Digital Marketing Agency

Managing a Google Ads account or advertising campaign for your plumbing company is a skill that you can only acquire after investing a lot of time and effort. If you don’t have the time to master the skill well, then you are losing an opportunity to obtain better returns from the dollars spent on your advertising campaigns. You will not also get a great conversion rate because you don’t have the tools to measure the effectiveness of your campaigns and make necessary changes.

Here are some reasons to consider hiring a reputable plumbing ad agency to manage your campaigns:

1. You will Save Time

Save Time

Creating a Google Ad PPC strategy, building ads, and managing a campaign takes a lot of time, particularly if you don’t have previous experience with running a successful campaign.

A plumbing PPC management agency can handle all of the above steps for you, freeing up your time to spend on other important business activities. Plus, an experienced Google Ad management company can quickly create and launch your campaign.

2. You will obtain detailed, transparent reporting

Data report

The best plumbing PPC management firms should have systems to track your ad campaigns and give you regular results reports.

This feature saves you from the headache of setting up such processes yourself. They will be able to give you more comprehensive reports than you would obtain otherwise.

3. Ad Management Agency’s Experience is invaluable

A plumbing ad agency has specialists who have seen many campaigns come and go. You can leverage a few skills from such experience, including when to push for risks, when to play safe, and when to venture into untapped markets.

4. Plumbing Ad Agencies Know How to Obtain Desired Results

Obtain Desired Results

A high-quality plumbing PPC agency understands how to get results and has been doing so countless times. Working with such a Google Ad management agency can help you drive great results without wasting your budget.

When choosing an agency, search for one with evidence of testimonials and results.

Frequently Asked Questions on Plumbing Google Advertising

Question mark symbol

Do Google Ads work for plumbers?

Google ads help plumbers to be found on top of the search engine results pages, thus translating to more booked jobs and consequently increasing your revenue. Best of all, they provide a quick way of generating qualified leads for your plumbing business than other internet marketing strategies like SEO.

How can you get more plumbing leads online?

 You can do several things to generate a consistent stream of leads online, including creating a professional plumbing website, Search Engine Optimization, Google local service ads, social media advertising, online reputation management, and retargeting.

How do you advertise your plumbing services?

If you are figuring out how to market your plumbing company, consider exploring the following options:

  • Claiming, verifying, and optimizing your Google My Business listing
  • Creating a converting plumbing website
  • Manage and collect numerous positive reviews
  • Use superior customer service as a marketing tool

Optimize Your Plumbing Google Ads Campaigns to Maximum Profitability with Blackstorm Design + Marketing

Consult expert

Today Google local service ads offer numerous opportunities for plumbing contractors. They develop a sales funnel for local clients who understand what they want and are ready to schedule a service appointment while allowing plumbers to pay for leads instead of clicks.

But for most plumbers, Google local service ads, like other internet marketing channels, will represent just one crucial piece of an overall plumbing marketing strategy.

Following best practices for channels like Google Display and Search ads are no less crucial to leverage your advertising budget effectively.

Trying to manage all these elements manually can be an uphill assignment. But partnering with a plumbing ad agency like Blackstorm Design + Marketing makes such tasks incomparably easier.

Do you want to grow your commercial or residential plumbing business through Google Ads? 

Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help generate leads with our PPC services while increasing efficiency across your plumbing company.

Categories
5 Star Reviews Advertising Copywriting Digital Marketing Google Ads Growth Strategies HVAC Inbound Marketing Industry Knowledge Lead Generation Off-Page SEO On-Page SEO Plumbing PPC Reputation Management Retargeting Reviews SEO

Google Ads for Plumbers: The Ultimate Guide to Winning Local Clients and More Leads Online

Increase Traffic to Your Plumbing Website and Gain New Clients Looking for Your Services Online.

Plumbing contractors are after one thing, a consistent stream of qualified leads. There are multiple ways to drive leads for plumbers but one outshines them all, that is Google Ads.

Hands with laptop

Homeowners normally take plumbing seriously unless there’s an issue. Thus, it can be difficult to get new leads if you are advertising a plumbing company. But that doesn’t imply that you have to relax and wait for prospects to call your business.

To set your company for success, you must do quality plumbing marketing. This step-by-step guide on Google Ads for plumbers will help your business attain greater success and growth online. Without further ado, let us dive in.

What are Plumbing Google Ads?

Google ads

Google Ads, previously known as Google AdWords is a Pay-Per-Click advertising platform where you pay Google to have your Ads displayed on the search engine results. Specifically, for plumbing companies, a Google advertisement promotes plumbing services within a particular service area.

There are lots of advantages that your plumbing business can obtain from using Google Ads. Ultimately, it is an effective way to promote your plumbing business so you can reach your target market and drive leads to your site. This post will discuss how to launch a successful Google Ads for plumbers campaign.

What is the Difference Between SEO and Google Ads?

Plumbing SEO and Google Ads can complement one another, but it is crucial to note that there is a difference between the two. Using SEO assists make your website more appealing to clients and create engaging content that addresses your specific client’s specific pain points. Thus, plumbing SEO involves everything in your website from ensuring a user-friendly design to optimizing website layout and all written content and videos. SEO ensures that your plumbing website ranks higher in the organic search results.

SEO

On the flip side, Google Ads helps your business targets specific keyword phrases that your prospects use when searching on Google and then craft an ad to promote your plumbing website. It is an efficient and fast way to reach your target market. Here is an example of a Google ad when a prospect searches for a ‘plumbing company’ on Google.

Google Adwords

How Does the Plumbing Google Ads Process Work?

Let us discuss how the Google Ads auction process for plumbers works. There is a lot of misunderstood and incorrect information out there, and a lot of plumbers think that Google AdWords auctioning process solely depends mainly on the cost per click.

They wrongly think that if they just bid a bit higher, my ad will appear on the coveted #1 spot and then will obtain more leads and clicks.

But since Google wants to show more relevant results to its users, thus they cannot allow the highest bidder to get the top position. That’s why they use the “quality score” to determine which ads will show up higher in the search results.

Google gets more money if plumbers get clicks, and to be more effective, they need only to show the most relevant ads to their users.

Quality Score

Average Quality Score

What is a plumbing Google ad quality score, and why should plumbers care about it? Quality score is typically Google’s rating of the relevance and quality of your PPC ads and keywords. Google uses it to calculate the cost per click (CPC) and multiply it by the maximum bid to determine the rank of your ad in the auction process. That said, your quality score is based on various factors including:

  • Relevance of your ad copy
  • Relevance of every keyword to the ad group it is in
  • Ad historical performance
  • Your ad’s Click-through rate

Why Are Google Ads for Plumbers Important?

As we have already discussed, most people have to claw and scratch to get to the coveted first position on Google. The top organic search results obtain all the clicks, and so, the highest likelihood to convert clients. So this presents a lot of crucial benefits to plumbing contractors including:

Precise Ad Targeting

Ad targeting

Compared to other conventional ways of advertising, Google Ads for plumbers is better targeted as you only display your ad only when prospects are actively searching for your plumbing services. This cuts down on unnecessary advertising spending and increases the chance of people contacting you.

With Google AdWords, you can ensure that the ads you pay for reach prospects who are likely to want/ need your services as a plumber. You can target prospects by age, geographic location, particular keywords and even ensure that your ads appear at a specific time of day.

Immediate Exposure

When you are initially starting out, your business will require immediate exposure you can obtain. Plumbing SEO could take months or years to generate desired results, but with Google Ads, you can instantly reach the coveted spot on the first page of Google and get noticed by prospects in your local market.

People can see your Google Ads multiple times and never click them (implying that you don’t have to pay a dime), yet your plumbing business is now top of their mind the next time they are ready to schedule a service appointment.

Cost-Effective

Google ads cost-effective

Google Ads for plumbers operates on a pay-per-click model, and this implies that you only have to pay Google when a prospect clicks on the ad-not every time your ad shows up.

Data Mining and Marketing Insights

Marketing insights

When you utilize Google Ads, you can visualize statistics of how your ads are performing. This can offer you important invaluable market insight like who is clicking on your Google ads and taking action.

Besides the real-time campaign performance and analytics, we obtain a treasure trove of user data. We utilize it in various ways to further grow your client base.

Creating Google Ads for Plumbers: 10 Secrets to Getting More Qualified Plumbing Leads Online

Creating Google Ads

1. Creating a Google AdWords Account

Setting up plumbing Google Ads is easy and simple. We will utilize a fictitious plumbing business as a major example for this post. Click on “Start Now” on the left side of the main page. You will also be requested to sign in with your business Gmail account.

Google will ask you what your main advertising goal is, and you can click on any of the three options offered. For instance, I select “get more plumbing website sign-ups or sales.”

The Google Ads setup process is fairly simple, and the prompts will direct you through the whole process. You have to sign up here to get your first plumbing ad campaign started.

2. Focus more on Emergency Plumbing Keywords

Keywords

The initial step to success on Google Ads is to understand where your ideal clients come from. Then you have to target the prospect with your keywords and ads. Let’s figure about an average homeowner. It’s 1:15 AM on a very cold night, and they realize that one of their basement has flooded and their pipes have burst. They turn to Google-what do they do now? Emergency plumbing help! They don’t have enough time to submit a lead form on your plumbing website and wait for two days to get a response back, they want a plumber who can assist them right now!

If you want to zero in on this client, include the keywords “emergency plumbing”, “plumbing after hours”, “emergency plumber near me” and so on to an ad group in your AdWords campaign. In addition, emphasize that you provide 24/7 service in your emergency plumbing ads so that they will hire you for emergency situations. Once they notice the services you offer, they will instantly click on your ad and become qualified leads. Homeowners prefer emergency plumbing services rather than generic plumbing contractors.

3. Use Call Only Ads

Call-only ads are plumbing ads that can only be utilized to make a call. They offer an excellent way to obtain leads for your plumbing company. The great benefit about these ads is that they are straight to the point and allow your sales representatives to book jobs over the phone. A lot of homeowners want to speak to someone over the phone and let them call instantly from the ad, giving your plumbing company a good opportunity to close on a lead before they call the next plumber.

Since a call ad-only campaign is mobile-friendly, and your headline is your phone number when your ad shows up. This way, you make it simpler for the clients. Generally, in the process of generating leads, they notice your ad, visit your plumbing website and then decide whether to contact your business or not. But with call-only ads, you eliminate one step of the process. Here, they conduct a search for your plumbing company on Google, bump on your ad, call you instantly from the ad, and instantly become a qualified lead.

Homeowners don’t happen to be in the mood to compare different plumbing companies and shop around when they are in an emergency situation.

Call-only ads are ideal for plumbing repairs, as homeowners want to instantly speak to a reputable plumber at the moment so that you can resolve the issue. Thus, they work perfectly with local organic keyword searches as the searcher’s intent is probably urgent and wants to talk with a plumber on the phone rather than spending time researching.

A few plumbing keywords to consider for your call-only ads are:

  • Local + Keyword (Local plumbing company)
  • Keyword + near me (Plumbing contractor near me)
  • City +keyword (Murfreesboro plumbing companies)
  • Keyword + city (Plumbing repair Murfreesboro TN)

4. Structure Your Plumbing Ad Campaign for Success

Ad Campaign

The structure of your plumbing Google Ads will play a huge part in the amount of money you spend per lead. The structure of your ad will impact your quality score, which affects your cost per click, which impacts your cost per lead, and ultimately the cost of acquiring those leads. For plumbing companies, oftentimes there is more than one plumbing service that is provided, so your campaign structure should reflect so. For instance, you might provide the following:

  • Drain cleaning
  • Toilet repair
  • Sewer repair
  • Leak repair
  • Garbage disposal services

All of the services above should be classified in their ad groups since they will have different ad copies to that plumbing service and be directed to landing pages. After your ad campaign structure looks awesome, now your ad copy should stand out from the clutter.

Your Google Ads account is comprised of Ad groups, keywords, Ads, and Campaigns. There are various parts of your plumbing business and advertising strategy that correlate with every one of these structures. Let us define the following Google Ads terms:

  • Campaign: The individual plumbing service units which you build groups of ads for. For instance, you should have distinct campaigns for people looking for “plumbing repair” versus people seeking “plumbing installs”. They are two kinds of plumbing services and thus require different ads.
  • Ad group: A group of plumbing ads that concentrate on a particular portion of your target market (also referred to as a client persona). For instance, you may have one ad group for prospects who require “clogged toilet” and a different one for people looking for “Emergency plumbing”.
  • Ad: The actual content that conveys what that person is really concerned about (fears, expectations, fears, and pain points)
  • Keyword: The specific term that’s typed into a search engine by the prospect searching.

5. Consider Your Ad Copy

In the plumbing industry, you are competing against all the local plumbers running PPC ads, directory sites such as Thumbtack, Home Advisor, and Google Local Service Ads. Plumbing is a very competitive landscape, and your ad copy requires to soar above all that clutter.

Google gives you two descriptions and three headlines for the ad copy, but these may not always show up. Your headline should feature the plumbing keywords you are focusing on, the second heading should be a compelling call to action (schedule a free estimate, call for a free quote). In your description text, you should discuss why your plumbing business is different. For instance: “20+ Years experience”, “fully insured” “Locally owned and operated,” etc.

6. Use Your Negative Keyword List

Negative Keyword List

Negative keywords are search terms that tell Google you don’t prefer ads to appear.

The importance of having a list of negative keywords cannot be overstated. It is crucial to include a negative keyword list at the beginning of your Ad campaign. This should be a continuous process as there will be multiple searches that you cannot plan for.

Considering that plumbing keywords are very competitive in paid search, negative search terms are particularly crucial. Without them, you will end up spending your ad budget on irrelevant traffic, fast. Here are some negative keywords, to begin with, your list will depend on your business, the types of plumbing services you provide, and geography:

  •  Books
  • Careers
  • Pictures
  • Videos
  • DIY
  • School

Creating a list of negative keywords and continually checking on your keywords will help minimize your cost per lead and improve the quality of searches your ads appear for.

7. Capture Lost Leads with Plumbing Retargeting

Retargeting

When someone requires a new toilet installed, they will conduct some research, ask for recommendations and shop around for the best price before making a final decision. Often times the potential client is ready to contact your business, they click on your website or ad, but their kids come back from school, life issues get on their way. With display retargeting, you can get that lead back in the sales funnel.

Plumbing retargeting is a cost-effective way to obtain more leads since they are warm, they have already visited your website.

For instance, you can retarget prospects that have made it to your contact page or spent one minute on it but failed to fill out the form. With that audience, you can retarget them (follow them to other websites they visit) with an ad showcasing your $300 off new toilet installation offer.

If your Facebook pixel is properly set up on your plumbing website, you can retarget users that made it on your plumbing website from your Google Ad and capture them in your Facebook newsfeed.

8. Bidding Strategy

Google Ads Bidding Strategy

Bid strategy is actually telling Google how and if to utilize their algorithms to optimize your keywords for best performance instantly.

Bidding on your plumbing brand keywords is a challenging one to wrap our heads around. If someone is looking for your brand, they want to partner with you, right? Then why should you spend the advertising dollars to get that client?

It would be ideal if every search for your plumbing brand means they are going to become your clients, but this is not often the case. Most plumbers have the industry in their brand’s names.

This implies that when a prospect types in your brand names in Google, it is more common than in other industries that PPC ads will appear as well. This is because they are targeting plumbing keywords. Bidding on your plumbing brand’s keywords will assist you to appear and stay on top of the page where those competing plumbers show up.

The good news is that your brand’s keywords will generally be cost-effective due to ad relevance and quality score. By bidding on your plumbing brand, you will be spending less money on click and stick it to your competitors, catching those low funnel leads.

9. Use all the Ad Extensions

Google AdWords With Two Structured Snippet Extensions

Talking of ad copy, Google has offered plumbers multiple ad extensions that can assist you to take over the search engine results page. This is particularly crucial on mobile devices since they are most likely to see one or two ads before the user has to scroll.

Utilizing ad extensions will improve your Click-Through Rate (CTR), which will result in a high-quality score, thus reducing the cost per click. Google provides lots of site link extensions, but here are the ones plumbing contractors should implement on their Google Ads campaigns instantly:

  • Sitelink Extensions: Use sitelink extension by sharing quality links on your plumbing website. This could be utilized to showcase your testimonial page, service page, contact us page, FAQ, blog posts, anything that is crucial for the searcher is great to add.

Adwords extension

  • Callout Extensions: The callout extension gives you short 25 character descriptions that are included after your descriptions line. These can be utilized to entice the prospect to take the desired action or offer additional details that make your plumbing company stand out. For instance, free estimates, quick installation, Lifetime Guaranteed, amongst others.
  • Structured Snippets: Google allows plumbers various headline options to select from when including structured snippets. The best types of headlines for plumbers are highlights, services, types, and types. This could be utilized to showcase the services you provide (toilet repair, drain cleaning, and leaks repair). Types could be used to display the types of toilets you install. Neighborhoods are ideal for a plumbing company that only serves specific cities or towns or if you wish to concentrate on the most profitable ones.

The Structured Snippets

  • Call Extension: As stated earlier, the call extension helps someone who comes across your ad instantly call from their mobile devices without visiting your plumbing website. This is important for plumbing companies as you want potential clients to call during office hours.
  • Location Extension: When a prospect is searching for a plumbing contractor, typically they aren’t going to come to your doorstep, but the location extension allows searchers to see where your plumbing company is situated and operating hours, and helps your ad to appear on Google maps.
  • Price Extension: It is difficult to show prices for jobs because they will typically differ across various houses, but there is a creative way to utilize Google’s price extension for plumbers. This is achieved by using it to showcase free estimates with a price tag of $0.00. The price extension aims not to get prospects to click on it but to occupy more of SERP and prove that you are a no-risk plumbing contractor.

10. Adjust Your Location Bidding

Location bid adjustments

All plumbing companies understand the more profitable zip codes and neighborhoods in their service area. With location bidding, you can adjust your bids higher in those profitable neighborhoods giving your plumbing business a good chance of getting in front of those prospects or clients.

Your cost per lead or click may be higher in those areas, but they are more profitable. Alternatively, you can reduce your bids in less profitable zip codes and neighborhoods, and this will make sure that you are maximizing your advertising budget (dollars).

11. Create a Landing Page That is set to Convert

Plumbing ads are directed to landing page

If your best plumbing ads are directed to your homepage…. stop! A landing page is normally one of the most overlooked aspects of a great Google Ad campaign. You must figure out the keywords the client typed in thus triggering your ad and what their intent was, then offer exactly that on your landing page.

A good landing page should have the following important elements:

Landing page

  • Primary keyword(s) in the headline
  • Differentiating features and trust Factors-This could be testimonials, what makes you unique from competitors, star ratings, etc.
  • Easy to find contact information
  • Obvious and clear steps
  • Simple, clean

12. Improve your Local SEO to Market Your Plumbing Services

Local SEO

You should consider your local search engine optimization. It is one of the best ways of obtaining plumbing leads. It helps you establish an online presence and helps to connect with people when they need your plumbing services.

13. Call & Conversions Tracking

Google Ads conversion tracking

Setting up conversions for your Google ad campaigns is as crucial as creating the ads yourself. If you fail to set these ads properly, there is no way to ever realize which plumbing keywords are working and which ones aren’t. It negates the entire purpose of plumbing marketing in the first place.

Here are the three types of conversions our expert setups:

1. Contact Form Submissions: put a conversion code on thank you page after prospects or clients submit.

Email submission form for website

2. Track calls from your landing page: people click on your ad and then make a call using the phone numbers on the landing page. You can utilize Google’s call tracking numbers or create them on your own.

3. Ad extension calls: These are phone numbers that show up in your ads if prospects call directly instead of clicking on your ad to head over to your landing page.

Google ads call reporting

Common Problems for Plumbers Using Google Ads

Google Adwords

A common problem for both commercial and residential plumbers is typically your competitors. Through our experience over the years, we often find that most plumbing contractors are guilty of click fraud. This uncouth behavior is when a plumber intentionally clicks on your Google Ads to increase costs. By increasing your costs, it is likely that you may stop the ads, or your daily advertising budget might have run out. This implies your competitors then take a top spot on Google and obtain the leads that could have been on your business.

Other problems that plumbers face with Google Ads include:

  • Sending prospects or clients directly to their homepage
  • Writing irrelevant ad copy that can easily be ignored

Frequently Asked Questions on Plumbing Google Ads

Question marks

How can you write a relevant plumbing ad on Google?

Although there is no textbook approach to crafting Google Ads copy for plumbers, here are some best practices we developed internally that guarantee impressive results:

  • Use plumbing keywords strategically. Keyword placement and choice are a bit different with Google Ads than it would be with a web copy or blog post
  • Keep your ad copy specific and concise
  • Always incorporate a compelling call to action

Is Plumbing Google Ads a waste of marketing dollars?

Yes, Google ads will waste your advertising dollars if you don’t craft and implement them properly. That’s why we highly recommend that you partner with a reputable plumbing Google Ad agency to achieve desired results.

What makes a good Google ad for plumbers?

Your ad copy should be attractive, specific, empowering, and relevant to reach property owners or homeowners effectively. Some of the aspects of a good Google Ad include:

  • Highlight what makes you unique
  • Includes promotions, exclusives, and prices
  • Empower clients to take the desired action
  • Include at least one of the keywords
  • Match your ad to the landing page
  • Appeal to customers who are using mobile devices

Why Partner with Plumber Google Ads Experts at Blackstorm Design + Marketing?

Plumber Google Ads Experts at Blackstorm Design + Marketing

Google Ads offers tremendous benefits to plumbing contractors. They create a funnel for local clients who understand what they require and are ready to schedule service appointments while allowing plumbers to pay for qualified leads instead of the clicks. In combination, these two great qualities make Google ads both laser-focused and cost-effective.

But for most plumbers, Google Ads, like other internet marketing channels, will represent just one crucial aspect of an overall plumbing marketing strategy.

Trying to manage all the elements of plumbing Google Ads campaigns on your own can be daunting.

If you are a plumber or running a plumbing business and do not get the maximum benefits out of Google Ads, then we got you covered. At Blackstorm Design + Marketing, we have been working with home service contractors, including roofers and plumbers throughout the US for many years, leveraging Google Ads to generate inbound calls and service enquires. Our proven Google Ads system for plumbers has delivered lots of plumbing contractors just like you affordable leads.

  • We create a winning Google Ads strategy for your plumbing business
  • Increase phone enquires and calls
  • Full support, setup, and Google Ads optimization
  • Scale your plumbing company
  • Scalable and proven ad campaign structure to make sure you get low-cost, high-quality leads.

Looking to grow your plumbing company with Google Ads? Schedule a free discovery call to see how Blackstorm Design + Marketing can assist you to drive more qualified leads while improving efficiency across your plumbing business.

 

Categories
AdWords Blogging Brand Content Marketing Copywriting Digital Marketing Google Ads Growth Strategies HVAC HVAC Inbound Marketing Lead Generation Plumbing PPC SEO Web Design

Plumbing PPC Tips to Get More Qualified Leads & Booked Jobs

Outsource Your Plumbing PPC Marketing to Google Ads PPC Expert and Generate Qualified Lead for Your Plumbing Company.

If you want to be successful in a highly competitive field, like plumbing, ranking high on SERPs and attracting local customers is crucial. However, if other plumbing companies are currently ahead of your business in those rankings, it might lose out on opportunities to get leads and book more jobs.

AdWords PPC

That’s why top plumbers invest in pay-per-click advertising or PPC. Plumbing PPC ads can help you boost the visibility of your plumbing services on the internet. With PPC, when a prospect searches on Google and looks for plumbing contractors near them, your ad can be the initial thing they come across. While excellent web design and SEO are a strong foundation for internet marketing, PPC ads for plumbers can help you achieve fast results.

How does plumbing PPC work? And how can you get started? Find out why top plumbing websites invest in PPC ads and the know-how to create the best advertising strategy for your plumbing company. It is important to utilize the best practices to make the most out of PPC campaigns to attract more customers without breaking your bank account. Keep reading to understand more about PPC ads for plumbers.

What is Plumbing PPC?

PPC is a short form for pay-per-click

PPC is a short form for pay-per-click, a digital advertising model where plumbers pay every time a user clicks on your online ads. Google hosts your ad, and you only get to pay when it obtains a click. These ads targets prospects/leads who are likely to become paying clients, and their click leads them to a customized landing page on your plumber website. Essentially, it is a method of buying traffic to your plumbing website rather than trying to “earn” those visits organically.

There are multiple places on the internet where plumbing companies strategically put their Pay-Per-Click ads. These are the most famous forms of PPC campaigns that boost the visibility of your plumbing services online:

  1. Search ads are the most popular form of plumbing PPC ads strategy. Here plumbers bid on particular keywords to boost their ranking on the Search Engine Ranking Page for those searches.
  2.  Display ads can show up on multiple sites as banners that appear as a banner over the content. Plumbers can strategically host display ads on websites whose users are likely to be interested in your plumbing services.
  3. Social media ads incorporate feeds just like organic posts. Many social media platforms gather data to personalize the user experience and will assist you target plumbing PPC based on online activity and demographics.

How Do the PPC Ads for Plumbers Work?

Improve your PPC ads

A lot goes into building a winning plumbing PPC campaign: selecting and researching the correct keywords, organizing such keywords into well-organized ad groups and campaigns, and creating PPC landing pages crafted for conversions. Google rewards plumbing companies that can develop properly targeted, relevant pay-per-click campaigns by charging them less for ad clicks. If your landing pages and ads satisfy the visitor’s search intent, Google will charge you less when a prospect clicks your ad, leading to more revenue for your plumbing company. Therefore if you want to start using PPC ads, it is crucial to understand how to do it properly.

For your plumbing PPC ads to show up against organic results on search engine result pages (also known as SERP), plumbers cannot simply pay more for their ads to appear higher than other plumbing companies’ ads. Besides, your ads are subjected to what is referred to as Ad auction, an automated process that search engines like Google or Bing use to determine the validity and relevance of ads that show up on the search engine results page.

Do you need help with your plumbing PPC ad campaigns? Schedule a free strategy session with Blackstorm Design + Marketing to learn more about how PPC ads can help your plumbing business grow.

As its name suggests, the PPC ad auction involves bidding for specific keywords, which implies that plumbers must bid on the keywords they wish to “display” or “trigger” their ads.

Say, for instance, that your plumbing business offers toilet repair services. A homeowner wanting their toilet repaired might enter the search term “toilet repair services” into Google to find plumbers near them who provide such services.

At the time the homeowner submits their query, Google performs complex algorithmic calculations based on the ad auction. This assists it in determining which ads are shown up, in which order, and by which plumber.

Because you have to pay for every click on your plumbing ads, it’s crucial to bid only on keywords relevant to the plumbing services you offer, so you can rest assured that you will obtain a great ROI from your advertising dollars. Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can assist you in identifying the right keywords that you can use to bid and drive conversions or sales without breaking your bank.

Google Ads provides an inexpensive way to drive lots of relevant traffic to your plumbing website and scale your business. But it takes a lot of time and effort to create a successful plumbing PPC campaign. Some of the factors that affect the costs of your PPC campaign include:

  • The relevance of search terms(keywords) you want to bid on:  Are they the keywords that prospects or clients use to find their plumbing services online?
  • Quality of your landing pages and plumbing ads: Search engines like Google reward the best plumbing ads and reduces the cost to plumbers who offer superior customer experience.
  • A great account structure:  Your plumbing PPC account is likened to a house. Thus, you need to create everything from a strong foundation.

What Are the Benefits of Plumbing PPC Ads?

PPC ad campaigns attract qualified leads

PPC’s marketing strategy resonates with plumbing contractors because prospects who click on such ads end up booking jobs with them. Besides generating new qualified leads, such ads target hot leads who are already interested in your plumbing services. PPC ad campaigns attract qualified leads since they are optimized to find prospects and display an ad that will probably engage them.

PPC ads for plumbers have impressive conversion rates and return on investment (ROI). They can help you save money while making the most out of your internet marketing investment.

Some of the advantages of using PPC ads in your plumbing company include;

1. Plumbing PPC Ads Get Fast Results

Running PPC obtain instant results.

Plumbing contractors require results, and they need them fast. Running PPC ads is no doubt the fastest way to carry out an advertising campaign strategy and obtain instant results.

Simply put, if you have an operational plumbing website, you can instantly create a Google Ads account, run your ads and pass them through the Google network and begin obtaining instant traffic.

This is a simplified version of how PPC works, but we just wanted you to know that Google Ads for plumbers are very efficient for reaching your target market in the fastest way possible.

2. PPC ads for Plumbers Are More Cost-Effective

Pay-Per-Click advertising campaigns operate by bidding on particular plumbing keywords. Plumbers with cutthroat PPC marketing strategies set a maximum bid on each keyword, thus preventing them from overspending on what they intended to invest.

Plumbing PPC ads help you have overall control of your placements, targeting, and your budget. With an ongoing optimization of Google Ads in your plumbing company, you will instantly identify the sweet spot between results and budget. With our PPC ads for plumber services, you will never be concerned about ad reach or impressions, and you will only pay for clicks, implying that you are in full control of your ad spend.

3. Plumbing PPC ads Helps You Target the Right Audience

Target the Right Audience

When running a PPC ad campaign for your plumbing company, you select where and when your ads will show up based on various factors, including device, keywords, website, date, time, and more.  

Such flexibility helps you segment your target market and bring your plumbing services in front of the right audience. Your plumbing ads can be displayed to users depending on gender, location, age, and details of where you frequent most on the internet. Targeting such points can be particularly helpful for your plumbing business to find local clients.

4. Results Tracking

Web Analytics

Plumbers who invest in PPC ads can view analytics on how their ads perform on several audiences. The beauty of these ads is that all you do has a clear target that can be measured. You can measure everything related to your plumbing advertising campaign from views, traffic, clicks, profits, and costs. From the moment you launch your PPC ad campaign, you understand how much you have spent and if you are generating a loss or profits.

5. PPC ads Help to Drive Warm Leads to Your Plumbing Business

PPC ads for plumbers are one of the effective ways of driving warm leads that are likely to schedule some service appointments. In fact, PPC prospects are 50% more likely to book a plumbing job than organic leads.

These prospects click on ads since they want to find plumbers that suit their requirements. They are ready to book a job but required to identify the right plumbing business that fits their search query. Therefore, keyword research is crucial, and it assists in drawing in warm leads that are more interested in your plumbing services or products.

6. PPC ads for Plumbers Lead to a Great ROI

ROI word wooden blocks with coins

Another benefit of plumbing PPC ads is that everything can be measured, improved, and optimized.

Unlike many other internet marketing options, Google Ad campaigns are simple to measure, which implies you can enhance your ads until they give a positive ROI.

On average, our PPC ads campaigns produce $2 for every $1 spent, implying that it is a low-risk advertising strategy for reaching new customers.

7. No Need to Worry About Constant Google Algorithms

Unlike plumbing SEO and content marketing which depends on algorithmic updates, PPC ads provide stability. But one of the benefits of PPC ads is that once you develop profitable campaigns, you don’t need to care about Google algorithmic updates.

Actionable Tips to Create a Successful PPC Ad Campaign for Your Plumbing Business

PPC Advertising tips

A plumbing PPC ad campaign, when done properly, can be a profitable and valuable tool for your company. It can be an effective way to attract new clients online that are likely to be interested in your plumbing services.

However, your Google Ad campaign must be implemented properly as possible to achieve desired results. Here are some steps that you can take to make the most out of your plumbing PPC campaign:

Begin by Optimizing Your Plumbing Website

Before you launch any PPC campaign, you must take a step back and solve the landing pages that will work together with your ads. Here’s why it’s so crucial: when a potential client clicks on a PPC ad, it is because your ad text intrigued them, and they are hungry to know more. But if the link directs them to a generic or unrelated page to your plumbing website, like your homepage, then that potential client will likely click off to the competition.

A click on your plumbing ad is a desire to discover what the ad was about, which is why it’s super important to develop customized landing pages that compliment your ad’s content. For example, if you are running a PPC ad offering clogged drain repair services in your plumbing services, then the landing page of the ad should be about more details about the clogged drain, something that resonates specifically with the ad text.

Another thing that you need to do with your landing pages is to ensure that they are optimized for performance because if potential clients click on your ad and end up on a page that loads at a crocodile pace, is hard to navigate, or has other technical issues, then they will also bounce. So take time to maximize your plumbing website conversions so that potential customers who come later will be more likely to follow through. Here are some of the tips that you can use to optimize your plumbing website for conversions:

  • Use compelling and clear calls to action (CTA).
  • Write attention-grabbing and compelling headlines.
  • Use a simple plumbing website design with a lot of white space.
  • Write a straightforward and clear copy.
  • Use images and videos strategically to retain attention.
  • Make your information easy to digest by utilizing stand-out quotations, visuals, and bullets.
  •  Choose a Bidding Strategy

    Google Ads Target CPA Bidding

    There are multiple strategies to select from, and choosing the right one will depend on various factors, including your expertise with PPC, budget, and objectives. One of the first decisions you will have to make is whether to use automated or manual bidding. If you are new to plumbing PPC, you may opt to begin with manual bidding, especially if you are working with a minimal budget since manual bidding allows you to set a cap on the cost per click. The main disadvantage of manual bidding is that it doesn’t give you a chance to optimize your bids.

    On the flip side, automated bidding will minimize the time you will require to manage your plumbing ad campaign, but you may end up paying more. Essentially, you can select several bidding strategies depending on whether your objective is to increase traffic, visibility, and conversions.

    Set a Budget

    Estimating a Budget

    Budget is an essential component of your plumbing PPC campaign, but the major benefit of this kind of advertising strategy is that you can operate it on a limited budget, and you can have control over your ad spend. In fact, if you are just starting out in PPC ads but don’t have a lot of money to spend, you can still get started with a small investment of $25.

    Choose The Right Keywords

    Business team search keyword

    Keyword research is one of the most crucial aspects of your plumbing PPC ad campaign because it is the backbone of the whole process. When selecting your keywords, think about your customers and the search terms they are likely to use when looking for your plumbing services online.

    Create several ad groups that contain several keywords that are specific ad groups. This will help to keep your ads relevant to prospects or clients.

    Last but not least, don’t forget to utilize negative keywords to increase your conversion rates by filtering out those leads that aren’t specifically searching for your plumbing services online.

    Create a Killer Plumbing Ad

    Once you have designed your landing page, selected a budget and bidding structure, and done proper keyword research, now it’s time to develop that compelling and killer ad that will attract wallet-out prospects.

    Another crucial thing is to have an end goal when writing your ad copy. To grab the attention of your prospects or clients is to think of developing a unique value proposition that makes you different from other plumbing contractors in the area.

    Use Geo-Targeting

    Geotargeting word concept

    Geo-targeting, also known as local PPC, is a plumbing marketing strategy crafted to target an audience within a specific geographical location. Utilize the best geo-targeting practices in Google Ads to create customized campaigns that will deliver your message to potential clients based on their geographic location.

    Geo-targeting can be beneficial in helping to optimize your performance. For instance, it helps you create an ad copy that determines the location-specific aspects like specific terms or keywords that only the local target market understands.

    As a result, your ads resonate more with users, and the higher your chances of increasing your click-through rate (CTR) and getting more qualified leads.

    Utilize Retargeting Ads

    How retargeting works

    A successful plumbing remarketing campaign strategy puts ads in front of users who are familiar with your website and convinces them to return and give your business a second chance.

    Retargeting ads can nurture your customer journey by engaging potential clients with content that assists them in re-consider your offer and seeing if it is suitable for them.

    Combine with Plumbing SEO

    PPC ads for plumbers should be used together with SEO.

    SEO data or information can inform your Google Ads data, as well as the other way round. For instance, PPC ads will help you know which keywords are generating or converting more leads. Such information can assist your plumbing website rank higher when utilizing SEO. Thus, running both a PPC and plumbing SEO campaign simultaneously can help your business achieve optimal results!

    Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business

    Digital Marketing Agency

    Managing your PPC ads involves a lot of things, including setting up, optimizing, and monitoring paid search campaigns. The process can be time-consuming and complex, especially for your in-house marketing teams that handle other sensibilities.

    To maximize the returns you get from your plumbing PPC campaigns and offer the most optimal results, and plumbers should consider hiring a plumbing marketing agency like Blackstorm Design + Marketing to manage their Google Ad campaigns.

    Here are some reasons why you need to trust us to manage PPC ads for your plumbing business:

    Save Time

    Businessman checking the time.

    As a plumber, you will save a lot of time needed for developing ads, creative assets and campaign setup, and managing your plumbing PPC campaign. This is particularly beneficial if you are new to plumbing ads.

    Get Instant Results

    Professional plumbing Google Ad agencies like Blactstorm Design + Marketing are experienced at generating desired results.

    Detailed, Transparent Reporting

    Digital Marketing Agency

    At Blackstorm Design + Marketing, we have all the technologies and tools to monitor your campaign accurately and offer progress reports.

    Frequently Asked Questions About Plumbing PPC

    Frequently Asked Questions

    What is plumbing PPC?

    If you want to increase the visibility of your plumbing company services online, then you need to invest in pay-per-click advertising campaigns. Every time a prospect searches on Google for local plumbers, your PPC ad will show up on top of the results listed.

    Is PPC for Plumbers Worth it?

    As the stiff competition for new clients continues, PPC ads for plumbers form one of the effective ways of getting in front of prospects looking for your plumbing services on the internet.

    Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency

    Pay Per Click Advertising

    Schedule a free discovery call with Blackstorm Design+ Marketing to learn how PPC ads can help grow your plumbing business today.

Categories
Advertising AdWords Branding Content Marketing Digital Marketing GMB Google Ads Google Algorithm Growth Strategies Local SEO Plumbing PPC Reputation Management Retargeting SEO Website Design

The Ultimate Plumbing Marketing Plan to Increase Sales, Booked Jobs, and Leads

Proven Ways to Obtain More Plumbing Clients from the Internet

As a plumber, you are an expert at repairs, maintenance, and installations. The work you perform is a perfect illustration of why the saying “leave it to the experts” exists! Perhaps the greatest challenge for you is to keep consistent jobs or leads coming to your business regularly.

Get more clients with these proven ways

Don’t you want to concentrate on serving your clients while a professional plumber marketing agency generates new appointments and leads for your business? Once the right plumbing internet marketing strategy is in place, it’s constantly working seamlessly in the background to drive more clients to your business, but it has to be implemented properly.

Marketing a plumbing business on the internet has its share of bad and sunshine days. And your plumbing company is not an exception to these challenges. Scanning through the voluminous yellow pages is a forgotten trend nowadays, and people have transitioned to a better, more convenient way of getting help with plumbing fixtures.

Career opportunities for pipefitters, steamfitters, and plumbers are expected to skyrocket by 16% in the years to come, far beyond the national average, according to the US Bureau of Labor Statistics.

The demand for plumbing contractors has increased because of new property construction. In addition, as building codes change, plumbers are required to install and evaluate new systems to make sure that such structures meet safety standards. Plus, all households will eventually need plumber services.

As a plumbing company owner, you should develop an effective digital marketing technique to outrank the competition—all the more reason for you to create and plan internet marketing for plumbers.

Before we dive in, we should let you know that there is no one-size-fits-all approach to digital marketing for plumbers. This post will break down how you can use modern internet marketing to get more leads and book more jobs.

Without further ado, let’s dive in!

What is Internet Marketing Strategy for Plumbers?

Internet Marketing Strategy poster

Internet marketing refers to the tactics used to advertise your plumbing services or products online and through other digital platforms. Plumbing website design and content are examples of digital platforms, content delivery systems, and tools crucial for plumbing contractors. SEO, video marketing, market research, and social media are just a few of the online marketing services available to plumbers.

It involves using the internet to promote your plumbing services or products online. You use a combination of internet marketing methods to develop strong relationships with your target audience and attract more qualified leads.

A few decades ago, marketing your plumbing business was best achieved through word-of-mouth referrals. If you got a call to fix a clogged drain and performed a great job, the chances are that clients would call you next time their drain has a problem and recommend you to their family or friends when they experience a similar drain problem.

But the internet has changed the way people do things. While word-of-mouth is still an effective way to generate new leads or business, nowadays, people are skeptical and want to do comprehensive research online before hiring you for a plumbing job. Because of this, modern plumbing services advertising requires a robust online presence.

Websites like Angie’s List and Yelp are trendy for prospects researching which plumber to work with, but they are expensive to advertise on. Fortunately, when you apply modern internet marketing best practices, you can avoid having a digital marketing strategy held hostage by reviewing websites such as these.

With the technological advancements in plumbing marketing and advertising, it is important to understand which approach is suited to your business. For instance, you need to generate customers in your location if you manage a plumbing business.

While you can still utilize conventional marketing strategies like television commercials and print ads, knowing how to use effective plumbing marketing tricks with your plumbing business is the best way to outrank the competition and keep up with emerging trends.

What Are the Benefits of Internet Marketing for Plumbers?

Online marketing for your plumbing business

Internet marketing is extremely crucial for all plumbing businesses, regardless of their size. Over the last few decades, there has been a dramatic shift in how prospects search for services and products with most of them researching online than ever. This incorporates services offered by plumbers like drain cleaning and toilet or sink repair. If your business offers such services, it is vital to know how internet marketing can generate consistent leads for your plumbing business.

Plumbers have typically stuck to conventional means of advertising to obtain jobs, including word of mouth and direct mailers. However, as more prospects search for plumbers online, it is incredibly crucial for plumbers to focus more on internet marketing to complement other marketing tactics. When implemented effectively, plumbing internet marketing can bring in low-cost leads from clients within their service areas. If your plumbing business doesn’t have a vibrant online presence, you can easily lose leads for service appointments to your competitors.

Some of the benefits that plumbers can enjoy from internet marketing include:

  • To identify new clients
  •  Increase word-of-mouth referrals
  • To increase service appointments
  • To emphasize client testimonials
  • Spread your message about special offerings including discounts.

Plumbers must understand the importance of internet marketing when connecting new clients and generating leads. Effective internet marketing will help generate a consistent flow of new leads or jobs to grow your plumbing business online.

This post will offer helpful tips to assist you to start and maintain an effective internet marketing strategy for your plumbing company. Working with a plumbing marketing agency like Blackstorm Design + Marketing can help skyrocket your online presence and generate qualified leads for your plumbing business.

Internet Marketing for Plumbers: Basics

Internet Marketing basics you need to know

Marketing is important for any home service business, especially plumbing and HVAC contractors. Plumbers need clients, and for you to attract clients, they need to market their brand and services. Decades ago, plumbers could just put an ad in the local newspaper or phone book to attract clients.

Nowadays, the most effective place to begin marketing your plumbing business is on the internet. It is easy to expand as your plumbing company grows, and you can reach a broader audience with less effort and cost than conventional marketing (print advertisements, billboards, door to door)

Internet Marketing for Plumbers: Best Practices and Tips

Useful ideas for plumbing business

No homeowner has time these days to visit a neighbor to ask for a recommendation for an experienced local plumbing contractor they have worked with before. Modern customers prefer to search for a local business like yours online first, which has offered internet marketing channels for plumbers a lot of weight recently.

Internet marketing for plumbers can help your business reach a broader client base at lesser effort and cost than conventional methods such as door-to-door campaigns and billboards. However, there are multiple online marketing options for plumbing contractors than ever. And choosing a few of them that you think can help your plumbing company grow can be tricky.

This post will give you actionable tips to help improve your online presence and generate more qualified leads for your plumbing business without wasting your advertising dollars. Without further ado, let us dive in.

1. Build a Plumbing Website Optimized for Conversions

Conversion Rate Optimization concept

Getting a conversion-focused plumbing website is an initial step toward an online plumber. A plumbing website can help you get online visibility and trust in the minds of potential clients. However, you must ensure that your site contains crucial information, such as your business name, email address, and phone number.

As a client of Blackstorm Design + Marketing, you will obtain each aspect of your plumbing website custom-built specifically for your company. Your plumbing website will have the following features:

  • Responsive and mobile-friendly design that offers a pleasant experience on any device.
  • Dozens of web pages contain quality content to help your plumbing website rank high on Google instantly upon launch.
  • High converting forms that push prospects to request more details.
  • High-quality videos and images
  • SEO-optimized plumbing content
  • An updated blog with constant SEO-friendly content

2. Boost Traffic on Your Plumbing Website with Search Engine Optimization

Increase traffic for your plumbing website

In the modern digital era, people depend on search engines like Google to find the details they require, whether it is how to fix leaky toilets or find the local plumber near them. If you want to rank for geo-targeted search terms on Google, the plumbing website should be optimized for “near me” searches along with competitive keywords.

Internet marketing aims to generate qualified leads online in your service area. If you provide plumbing services in Murfreesboro, TN, in that case, your plumbing website must be optimized for geo-targeted keywords like:

  • “Plumber near me”
  • “Plumber Murfreesboro, TN”
  • “Emergency plumber”
  • “Drain Cleaning in Murfreesboro”

Search Engine Optimization is one of the most famous ways to drive relevant traffic to your plumbing website. Plumbing SEO is the process of optimizing your website to boost its ranking in the search engine results.

Homeowners conduct searches online daily, and SEO helps your business rank at the top of Google search results, so more prospects find your plumbing company. Because 75% of prospects don’t go beyond the first page of organic results, it’s important that you get your website to rank on the first page of Google.

The number one position on Google receives about 25% of the total clicks, and that figure reduces significantly for every position thereafter. If you want homeowners to select your plumbing business over the competition, your website should rank higher in the Google search results than other plumbers in the area.

So, how can you optimize your plumbing website with SEO? Here are some strategies to get you started!

  • Search Keywords Pertinent to Your Plumbing Business

Keyword research is one of the initial steps in the plumbing SEO process. When homeowners conduct searches, they enter specific keywords to produce a list of relevant search results. It assists you in finding those search terms so that you can connect qualified leads to your plumbing company.

Long tail keywords

When you perform keyword research, concentrate on long-tail keywords, and these are terms that contain three or more words. An example of a long-tail keyword is “plumbing companies in Murfreesboro, TN.”

  • Get Backlinks from industry Authorities

Rear view of businessman drawing backlinks icons

Backlinks are important for your plumbing company’s organic rankings, and these are links from authority websites to your plumbing pages.

Backlinks are crucial since they enhance your plumbing company’s authority and trust. When authority websites link to your site, Google will perceive your site as valuable and rank it higher in organic search results.

The most effective way to get backlinks is through creating quality content. You can share your plumbing content with other plumber sites and allow them to utilize it as a resource in their content. This will help your company get valuable backlinks for your plumbing website, skyrocketing your organic rankings.

  • Optimize Your Google My Business Profile

Set up your Google My Business Profile

Yellow pages are quickly becoming obsolete as more and more people embrace searching for things online. But there is a similarity between local online searches and paper directories: potential clients cannot see you if your plumbing company isn’t listed. And Google constantly changes its algorithms to give room for new search trends and progressively offer the best user experience.

The top three plumbing businesses listed on Google Maps constitute the coveted local pack. Ranking your plumbing company on the coveted local 3-pack listing doesn’t have to be a problem if you do everything right. First, make sure your web content is relevant to operation areas, even if you serve multiple places. Secondly, keep your NAP citations (Name, Address, and Phone Number) details consistent across all your online properties. We would highly recommend that you optimize your Google My Business listing with local keywords. Above all, optimize your plumbing website for mobile devices to avoid losing clients to other plumbers who have fast-loading websites.

3. Target Your Clients with Pay-Per-Click Advertising

PPC Advertising

If you are searching for paid plumber marketing solutions, pay-per-click advertising may be a good option. Google Ads are paid ads that show up in the search engine results above organic listings.

Plumbing PPC is one of the most inexpensive ways to get qualified leads for your company, and you only pay when prospects click on your ad. Because PPC targets property owners who are already looking for plumbing businesses like yours, it will assist you in obtaining more qualified leads.

Your quality score and the maximum bid will determine where your ad is placed. Once you have your placement, you will launch your Google Ad campaign.

This technique helps you allocate a budget that works for your plumbing business. Whether you want to invest $1500 or $3000, the decision is yours. It is crucial to note; that the amount you invest will affect the success of your marketing campaign.

PPC also offers total control over your campaign. Not only do you decide how much you want to spend, but you also determine the time you want the ads to run and how long. This will help you create a Google Ad campaign that works for your audience and plumbing company.

Paid search campaigns can complement your plumbing SEO efforts by targeting prospects looking for your plumbing services online and generating leads and traffic faster. Leverage the following hacks to crack PPC campaigns for your plumber services.

  • Concentrate on Emergency Plumbing Keywords

24 Hours Plumbing Service

Mostly, plumbing problems occur unexpectedly or even during the late hours of the night. A property owner facing such a challenge doesn’t have time to wait to book plumber services and wait for days before an expert comes their way. They require urgent assistance.

Tap into this urgency and watch your revenue grow significantly by incorporating plumbing keywords to your PPC ad campaign like:

  • 24/7 plumbing services near me
  • Plumbing after wee hours
  • Emergency plumbing + your service area

Your ad copies should focus on the fact that you are a reliable emergency plumber in the service area, so clients know your services are precisely what they are searching for. Make sure that these potential clients so your emergency phone number on your plumbing website for an instant connection to your plumbing services.

  • Run a Call-Only Ads

Another trick to help you deal with emergency plumbing scenarios and enhance lead generation is removing the obstacles hindering prospects to convert. Call-only ads can help you out. Here, your phone number shows up in the ad’s headline, so prospects call you directly from the ad instead of such prospects or clients having to visit your plumbing website.

Call-only ads are great tools to target clients who don’t have to compare various options and require an urgent solution for their plumbing problem. And remember to optimize such ads with emergency plumbing keywords, as discussed above.

  • Relevancy with Keyword & Ad Group

Your paid ads must be relevant to instill trust in prospective leads and improve your lead generation. Show that you know your target market-specific problem, and you provide them with a unique solution.

Build an ad group for every plumbing service you provide, including keywords relevant to the particular service. If you offer residential plumbing, create a residential plumbing ad group focusing on “residential plumbing” keywords. Then create a specific ad for residential plumbing.

4. Use Email Marketing to Nurture Plumbing Leads Online

Email marketing is an important method for nurturing qualified leads

Email marketing is an important method for nurturing qualified leads and encouraging them to become paying clients. It’s one of the few tricks that help you interact directly with your plumbing leads and send content that resonates with them.

To get started with email marketing, you need to increase your email subscribers. Your plumbing website is the most effective way to garner new email subscribers.

Incorporating email sign-up bars in your plumbing website is one of the best ways to get valuable leads for your company. These bars can be placed in the footer or header of your plumbing website to make sure your target audience understands where to find them.

You can also utilize email pop-ups to attract your target audience’s attention and encourage them to subscribe to your future emails. Email marketing helps you to send the content directly to your target audience. If you need help implementing your email marketing campaign, schedule a free discovery call with Blackstorm Design + Marketing for assistance today.

5. Manage Your Online Reputation

Online reputation

There is no doubt that most homeowners rely on online reviews to make a decision on the plumber they can trust with their property, plumbing needs, and family. A great online reputation is a good marketing tool as it instills trust and hope in your prospects.

Even if you are just starting out, managing your reviews should not be costly and daunting. It starts with a simple request for a review from a client whose project has just been completed, and the best thing is to write a personalized email requesting feedback.

For positive reviews, send the client an email with a link to your Google My Business profile, where they can review your plumbing business. Encourage your clients to write what they loved about your plumbing services and why they should recommend relatives and friends to your business.

It is crucial to address negative reviews diplomatically. Seek to understand why a specific customer was not happy with your plumbing services.

6. Use Content Marketing to Distinguish Your Business from the Competition

Content Marketing

An important part of setting your company as an industry leader and getting client trust is publishing informative, relevant, and helpful content on your plumbing website. Offer your prospects or clients practical tips related to plumbing. For instance, you can teach them tips to prevent drain blockage.

Blog regularly to build your authority in the plumbing industry, complement your SEO campaigns and rank high on search engines. Leverage long-form content to offer as many details as possible and generate quality links from plumbing-related websites. Helpful content can also assist in increasing the dwell time prospects spend on your plumbing website (reduced bounce rate), signaling to Google that your plumbing website is helpful to your readers.

7. Invest in Social Media Advertising

Social Media Advertising

Social media can benefit home service companies in various industries, including local service businesses like plumbers. But how can you use social media to grow your plumbing company?

Leverage social media marketing to improve your online presence and interact with your target market on a personalized level. Posting high-quality, engaging, and relevant posts, including images and videos, on your social media accounts to build a loyal community on social networks and increase awareness. And respond to responses on your timeline and in private messages to enhance authority and trust.

Target specific customers with social ads to engage high-intent social users and drive relevant leads to your plumbing website. Post regularly to keep your plumbing business on your customer’s radar.

Frequently Asked Questions About Internet Marketing for Plumbers

FAQ

What are some of the best options when it comes to advertising your plumbing company online?

There is no one-size-fits-all strategy when it comes to digital plumbing marketing. Homeowners are waiting for someone to step up and provide plumbing services when they require them most. If you want your plumbing business to be found online, the only way is to get found where prospects or clients are searching online. One of the most potent internet marketing campaigns is improving your search rankings on either Google or Bing.

How do you promote your plumbing services online?

Internet marketing is a long-term investment, apart from plumbing pay-per-click services. Some of the best ways to advertise your business on the web include creating a conversion-focused website, SEO, online reputation management, retargeting, etc.

Start Getting More Leads with Internet Marketing for Plumbers

Digital Marketing Agency

If you are ready to get more qualified leads and sales for your company with digital plumber marketing, schedule a free strategy session with Blackstorm Design + Marketing to learn more about our internet marketing services.