Categories
Public Relations Roofing

How to Build Better Relationships With Your Roofing Clients

The roofing industry is incredibly fast-moving and fluid, which can affect contractor-customer relationships. As a roofing contractor, you must develop strong customer relationship skills, particularly if you want to work with the client again or have that client refer you to their friends or relatives. Not only do positive customer relationships contribute to your business’s success, it directly impacts your roofing company brand. Here are the ten simple yet powerful steps you can take to create long-lasting client relationships, get referrals, and ultimately book more roofing jobs.

Make Communication Comfortable and Easy

Make Communication Comfortable and Easy

Solid customer relationships need active communication, and that implies clients must be comfortable contacting your business. Let customers know if you are best reached via emails, Slack, text messages, Skype, or any other communication method. 

It would help if you also tried to understand how customers prefer to be contacted.

Your communication with the customer during the project should be as frequent and lively as possible. Regular contact can help to build trust and makes sure that your client is cared for and that their property is in good hands.

Establish Rapport and Credibility Right Away    

When first meeting with a customer. They must earn your trust. This sets the tone for the whole project. The objective is to assure them that your business is the right one for the task.

First, make sure that you convince they are in safe hands. They want to be sure that they got the best solution (your roofing company) even if they don’t know much about your business. Acknowledge that you fully understand their challenges, and they will sit to listen to your marketing strategy.

It could help if you could refer to your previous customers who had a similar problem. Showing that you have helped other property owners with the same challenges makes them feel more secure in trusting you with their roofing projects. You can achieve this on your roofing website through customer testimonials.

Set Expectations and Deliver Them

As a roofer, do what you have committed to and deliver on what you have promised a customer. And don’t just meet expectations; surpass them with incredible results, energy, and communication.

You can begin by setting realistic expectations with your customer from the onset, from what you intend to deliver to how you will offer and how you will keep in touch to improve that relationship.

Always remember the key ingredient to delivering and surpassing expectations-your attitude! Never underestimate the power of a cool, calm, and positive attitude to instill confidence in your potential client.

Express Customer Appreciation

Expressing your gratitude intentionally shows your customers that your roofing business values them and their properties. 

Roofing contractors can convey such appreciations through a gift box, thank you card, or a gift card. Whether you have just completed a roofing project or want to spread some cheer, property owners appreciate the little gestures that show they are exceptional in your business.

Maintain an Active Social Media Presence and an Updated Roofing Website

Maintain an Active Social Media Presence and an Updated Roofing Website

Outdated or inaccurate information leads to frustration and loss of trust. If prospects cannot find what they are searching for, they will navigate away to your competitor’s website. Make sure that you update your business contact details when anything changes. Besides, make sure that you are responding to queries that prospects might have regarding your company.

Own Your Mistakes (Ad be results-oriented)

Mishaps and mistakes are bound to occur; the problem is how you bounce back from them.

This implies addressing the challenges right away (and apologizing if you are on the wrong), coming up with real solutions to what went wrong, and following up until rectified.

Ask for a Referral 

Ask for a Referral 

Your strongest roofing leads should come from referrals. An excellent online reputation and word-of-mouth recommendations are efficient ways of acquiring new customers. Requesting your clients for a referral is a crucial step in the follow-up process. You can give incentives through discounts on future projects such as window replacement or gutter repair to encourage existing clients to refer their friends or relatives to your business. 

Check-in Frequently 

Sending your client a personalized check-in email a few weeks after completing their roofing project is a practical yet inexpensive method of following up with your customers. Ensuring that their repair or installation is performing as expected and that their problem has been solved is vital to creating a lasting relationship with your customer. Furthermore, customizing emails for every client instead of sending generic emails shows your client that they are crucial in your business and that you are concerned about their satisfaction.

Ask For Feedback

Ask For Feedback

Obtaining feedback is not just for wrapping up completed roofing projects. But you should deliberately and consistently ask your customer how you can improve the way you work together.

When you have finally onboarded them, for instance, call them to know how it went, what they loved about the entire process, and if there is anything that could have been done differently. This will show interest in their happiness and opinion, but you also learn important information for future customers you may have onboard.

As a roofer, you should create an open relationship where feedback is welcomed and respected to form a basis of long term partnerships.

Stay Connected to Your Leads/ Customers

Achieving roofing business success boils down to nurturing and building relationships. A relationship with a client does not end when the project is completed. Maintaining relationships with clients increases the chances of booking more jobs, not just referrals. Sending something small like a holiday card can make a huge difference.

Keep the discussion going with your customer or lead after the sales meeting. Provide added value by sending relevant roofing industry updates and news to clients or prospects.

Use These Tips to build stronger Relationship With Your Clients.

Acquiring new customers is a crucial part of running your roofing company. But if you want your roofing company to succeed in the long term, you should concentrate on managing relationships with existing customers. This will help to keep your customers coming back to book jobs for many years to come. If you want to create a new roofing website to improve your online presence, kindly schedule a free strategy session with our experts today!

Categories
HVAC Plumbing Public Relations

How To Respond To Reviews About Your Plumbing + HVAC Business

For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or another and hopefully, your business has positive reviews too. Reading the positive reviews can leave you encouraged and help your business, but negative ones can often be hard to read, hard to take, and can sometimes even hurt your business sales drastically.

How you and your company respond to positive and negative reviews will determine how well your business does and how it’s perceived to your customers. How they see you is one of the most important parts of running your business. But with all these different reviews, how can you make sure you’re responding in a way that’s going to enhance your business and not hurt it? Well, this article is going to break down exactly how you can respond to both positive and negative reviews in a way that will help your business flourish.

Firstly, you need to make sure that all of your responses are formal and polite. It doesn’t matter if you’re commenting on positive or negative reviews, but how your customers see and read your responses will determine how they perceive you and their perception of you will determine if they’re going to continue to be your customers or not. You have to protect you and your company’s reputation, so when you respond to any reviews, you need to carefully think through it, especially when you deal with negative reviews. The last thing you want to do is take a negative review, which reflects badly on your company and makes it worse by responding in the wrong way.

To handle positive reviews, you need to make sure you do three major things:

1) Track reviews. If you’re getting reviews, especially positive ones, you want to make sure you know who is giving out those positive reviews for your business. There are a lot of sites that can help you keep track, such as Yelp, Product Review, Trip Advisor, and more. Each time your business is reviewed, they will let you know.

2) Decide who handles the reviews your business receives. You need to have someone assigned who will read and respond to the reviews you get. This person is one you want to make sure knows how to respond politely and someone who has experience in the area – an inexperienced person who handles this could hurt your company, so you want to make sure you get the right person for the job.

3) Claim or create your business page. Sites like Yelp (mentioned above), Zomato, and Google Places use data gathered from online to create a page for your business. Some do this automatically, which is great for you, but others will only do it after you’re reviewed.

Some of the things you want to keep in mind when handling any type of reviews for your business is:

1) Always respond to positive reviews. Most people’s automatic responses are to respond to negative reviews but when you read a positive one, you want to thank that person and show that you really care. If you don’t respond to your customers, people who went out of their way to review your brand or business, it tells others that you don’t care about them and that could cause you to lose customers, which is the last thing that you want.

2) Handle negative reviews well. If you get into an argument with anyone who leaves a negative review, customers are going to see that you aren’t calm and they may even choose not to work with your business because of the bad attitude they see. You are a business and therefore, should respond politely and professionally. Always remember that, even when a negative review is left. Another thing to help with negative reviews is to take what they say into consideration. It may not be correct and it may be ridiculous, but you never know when someone’s honest feedback can help you improve your business which may end with you getting more customers if these issues are addressed at some point.

3) Whatever you do, never ever post fake reviews. Do not hire writers to leave reviews of your content, do not write them yourself. It may take a while, but let the reviews come naturally on their own. If you’re ever caught doing fake ones, your reputation will be ruined and your business will be hurt because of it.

4) Follow the rules of whatever site the reviews are left on. If you don’t, it could also end with you having a bad reputation, which again, is the last thing your business needs.

Whatever you do, here are things you don’t want to do:

1) Do not bribe your customers in exchange for reviews. This reflects poorly on you and your brand.
2) Do not send emails asking everyone in your email list for positive reviews. Begging for reviews looks just as bad as bribing does.

Here are some things you can do to make reviewing more convenient for your customers.

1) Use the logos of review sites in your store and your website.

2) In your store, give away comment cards that include the logos and website addresses of review sites.

3) Put a review us now button on your website

4) Always give your customers new and good reasons to review your business (examples of this would be new offers, products, etc).

5) Politely ask customers who have expressed to you that they’re really happy with your brand or business to leave a review.

6) Set a goal to get a few new reviews each month.

Setting up your own business can be hard and keeping it running can be even worse at times. Getting reviews can make or break your business in so many different ways. Too many negative reviews can lead customers away from you and your brand and too many positive ones can make them suspicious. Even though you have no control over what reviews are left, there are things you can do to help and hopefully, this article at least broke down the ways in which you can respond. The last thing you want to do is to respond in a way that reflects badly on your business. You and your business have enough to worry about without the added trouble of a bad response on your part. Remember to respond to all reviews, show that you care, and never ever argue with someone or respond rudely to negative ones. Be professional, especially if you want to be taken seriously as a professional.

Source link

Categories
Electrical HVAC Plumbing Public Relations

How to Acquire PR for Your Plumbing/HVAC/Electrical Company

 

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

Source link

Categories
Public Relations Roofing

Have a Happy Client? Ask for a Roofing Testimonial…

 

As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.

As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

What Constitutes a Good Roofing Testimonial?

As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

Conduct Interviews and Surveys to Get Roofing Testimonials

Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

Use Social Media to Ask for Roofing Testimonials

It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

Offer Incentives to Get Roofing Testimonials

Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

Where to Put Testimonials on Your Roofing Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.

At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.

Source link

Categories
Public Relations

A Review Funnel To Get More 5 Star Reviews FREE & Effortlessly

Internet has expanded to a new era of online advertising and selling of products. Almost every type of business is going towards virtual presence these days to take the advantage of the World Wide Web. Selling your services and products on the internet helps company’s in reaching a wider audience and gaining more customers without a lot of spending.

Why bother to generate more 5 star reviews


Before people take action online to purchase a product or schedule a service, people often check the reviews of the company on popular websites such as Google, Facebook or Yelp. The service provider with the highest reviews are often trusted most by people because good reviews convince the customers of superior service and quality. So having a lot of 5 Star reviews is essential for your business’ success!
Now you can easily get more 5 star reviews on various review websites by following a few simple steps in this article.

How to get more 5 star reviews without spending a dime


If you hire a reputation management company to maintain your company’s profile online, you will have to spend hundreds of dollars a month. With this review funnel you build on your website can save you hundreds and make you thousands!
What if I told you that you can almost eliminate bad reviews to your business overnight with this Killer Funnel!
Well its not too good to be true. This concept is very simple and in no time you can easily filter out the unsatisfied customers to get more 5 star reviews.

The Building the Funnel

Customer Satisfaction Survey

First, create page for a survey using gravity forms or some other form builder. (Or you could just build a surveymonkey form for this.) The purpose of this page is to send all of your unsatisfied customers so you allow them to ‘Vent’ to you and your company. If you have this survey detailed enough, the unsatisfied customer will feel good because their voice was heard. The beauty of this page is that only you see this in your email inbox. This helps you also in improving your services and understanding of the problems that your customers have.

Leave Us a Review Page

Second, Create a page that askes your satisfied customers to leave a ‘helpful review’. Under that have the hyperlinked icons of the major review sites that you would like more positive reviews on. This page is necessary for when a customer picks a favorable rating then they are sent to a mainstream review site. The favorable review on the website will help in attracting more customers to the website.

Overall Rating Page

Lastly, Create a simple page that says, “Rate Your Overall Experience”. Under your title have a clickable 5 stars. This rate us page allows the user to choose their star rating. For this function use “WP 5 Stars” plugin.

Configure WP 5 Star Plugin

First, determine what is the threshold that you want posting on your major review sites, whether it be 3 to 5 stars or 4 to 5 or even something else.. Once you determine the value enter your “Leave Us a Review” page url to the high rating stars. So when a customer clicks on the high rated stars on the “Overall Rating Page” they are redirected to your “Leave Us a Review” page then those people will be posting to your major review sites.
Then enter your “Customer Satisfaction Survey” page url to all the lower rated stars. So when a customer rates you low on the “Overall Rating Page” they are sent to a survey that only you will see and not the whole world.
Now once you have configured the settings to your desire, paste the shortcode in your “Overall Rating Page”

Overall Benefits Of Funneling 5 Star Reviews

Using this funnel helps in accumulating more 5 star reviews for the website free of cost. This helps in enhancing the online reputation and attracting more customers to the website. Better reviews also help in beating the competition while selling your product or service.

Don't Go Yet!

Request A Custom Quote For Your Design & SEO.

Whether you have a complex project or a simple one, we will provide you with a straightforward custom quote.