They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
7/18/2019 - Google
Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing + HVAC business, you want your Plumbing + HVAC site to rank on the first page of Google, if you want to ensure searchers will reach it.
Why Being at the Top Matters
Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing + HVAC business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.
The Higher the Rank, the Higher the Clickthrough Rate
A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings
– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result
This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Plumbing + HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.
Plumbing + HVAC Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing + HVAC clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing + HVAC business.
Top Position Traffic Share
Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.
Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.
How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking
Most Plumbing + HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing + HVAC business owner is taking the right approach in order to get there of course.
Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Plumbing + HVAC company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.
To obtain the first-page status, businesses can utilize various tools in their arsenal which include
Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
The Google My Business Page, which lists the company address and contact information
Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.
The more tools you utilize as a Plumbing + HVAC business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing + HVAC visitor as possible, to start seeing it climb the ranks in Google search results.
Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).
Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.
Publishing Relevant Content
Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.
Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.
Multiple Keyword Phrases
It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’
If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.
Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.
These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.
Keeping your Content Up to date
Content is of much importance to the ranking of any plumbing & HVAC website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.
To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.
You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.
The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.
The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.
Provide Accurate Contact Information
Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.
The discussed above are some of the tricks on how to improve your website’s SEO.
Stand Out From Other Plumbers & HVAC Online With Plumbing + HVAC SEO
Is your plumbing + HVAC business struggling to earn first-page search engine rankings?
If so, this post will discuss various plumbing + HVAC SEO aspects that will put your business miles ahead of your competition without breaking your bank account.
When a typical property owner requires plumbing + HVAC services, they use their smartphones or laptops to perform an online search.
Suddenly they find dozens of various options; the property owner will most likely select plumbing + HVAC contractors who appear on the first page of Google.
As a plumbing + HVAC contractor, you need to stand out from the rest and show that you are the best alternative for the property owner.
That said, it can be an overwhelming task to compete with other plumbing + HVAC contractors who offer competitive pricing and have been in the industry for long.
Without further ado, let us dive into SEO basics for plumbing + HVAC contractors.
What is Plumbing + HVAC SEO?
Plumbing + HVAC SEO refers to the process of optimizing your plumbing + HVAC web content and other factors so that you rank high in search engine results pages for essential queries.
Why Does Your Business Need Plumbing + HVAC SEO Services?
If you want to take your plumbing + HVAC brand to the next level online, then you must invest aggressively in plumbing + HVAC SEO to achieve great results.
Here are crucial reasons why your business needs to invest in plumbing + HVAC SEO services:
Plumbing + HVAC SEO Boosts Your Website Traffic
Organic search is the primary source of your overall website traffic, as well as an essential component of your buyer funnel and usually gets users to convert or engage. If your plumbing + HVAC business ranks highly in Google and other search engines, more and more prospects are going to visit your site, thus leading to increased sales. Quality plumbing & HVAC SEO and high-quality plumbing + HVAC website will take your business there.
Plumbing + HVAC SEO Increases Rankings & Visibility
One of the most crucial functions of SEO for plumbing + HVAC is improving visibility, which makes it easier for prospects to find your business online when they require plumbing + HVAC services that you provide. High visibility directly affects your rankings.
The higher you rank in Google, the more prospects/clients will find your services online and click through to your plumbing + HVAC website.
Plumbing + HVAC SEO will bring in High-quality Leads
A good hot lead is someone who knows they have a problem and they are actively searching for solutions to that problem. Based on your keyword selection choices, plumbing + HVAC SEO can produce itchy buyers who are ready to spend money on your plumbing + HVAC products or services. Plumbing + HVAC SEO will help your business to rank on the first page of Google, which means more prospects will land on your website, implying more leads and thus increased plumbing + HVAC sales.
Plumbing + HVAC SEO Helps Your Business to Remain Competitive in the Market
By incorporating essential keywords throughout your web page, you will be creating a theme that will help your plumbing + HVAC business rank organically in the search engine results for relevant queries like “plumbing + HVAC contractor in my area” or “plumbing + HVAC company near me” keywords.
How Long Does Plumbing + HVAC SEO take to Produce Desired Results?
One of the most common questions we get from plumbing + HVAC contractor is, “Will your plumbing + HVAC SEO services get my business on top of search results within a few weeks?”
Here are a few plumbing + HVAC SEO facts that you need to know:
Results Take Time– Plumbing + HVAC SEO can take up to several months before you see any noticeable results in your rankings. That is because search engines require time to crawl the content in your pages, analyze user interaction and behavior in your plumbing + HVAC website.
Lengthy plumbing + HVAC SEO campaigns translate to better results– An effective plumbing + HVAC SEO campaign means putting hundreds of hours each week for several months before you can attain notable results.
Two factors determine plumbing + HVAC SEO results– A good plumbing + HVAC SEO campaign leads to high search engine rankings but, more importantly, a steady inflow of new leads/ clients.
How Do You Find the Right Plumbing + HVAC SEO Agency?
The plumbing + HVAC SEO industry is always dynamic, and you need to stay abreast of the latest trends to maintain your higher rankings online
You require a reputable plumbing + HVAC SEO agency that understands your industry fully and are ready to develop a unique SEO strategy to help you reach more prospects and increase your revenue online.
When choosing a plumbing + HVAC SEO agency to work on your business, you need to consider the factors mentioned below:
Proven Track Record
Reputable plumbing + HVAC SEO agencies will always publish client testimonials and portfolios online to showcase their past projects to their potential clients. You need to select an agency that can deliver expected results hassle-free.
Area of Specialization
You also need to check whether the agency specializes in plumbing + HVAC marketing to help you get desired results. Also, examine whether they have achieved outstanding results with their plumbing + HVAC SEO services.
When choosing plumbing + HVAC SEO company, pricing should not be the only factor. Also, you need to know that in plumbing + HVAC SEO, the quality of services will be determined by your budget. But it would help if you settled for a firm that offers fair prices compared to the competition.
Choose Blackstorm Plumbing + HVAC Marketing as Your Trusted Plumbing + HVAC SEO Agency
If you are searching for a reputable SEO agency to rank your business on top of search engines, why can’t you give Blackstorm Plumbing + HVAC Marketing team a call? Our Plumbing + HVAC SEO services take an organic but straightforward approach. We analyze your current rankings and investigate what your competitors are doing to outrank you online. We use the information obtained to develop a unique SEO strategy based on your rival’s weakness and your business strengths.
We understand that the market for plumbing + HVAC services/products is highly competitive. Your plumbing + HVAC business needs to stand out from the rest through a series of well-crafted online marketing strategies. Our team develops and implements the best plumbing + HVAC SEO strategies that will help you stay ahead of the curve. Your plumbing + HVAC company deserves a cut-throat marketing advantage, and a plumbing + HVAC SEO team will team that skyrocket your business growth.
Once you have achieved the first-page search engine rankings, it then requires be defending and maintaining against hungry rivals who want to scoop your leads. You scooped the first page Google position from another plumbing + HVAC contractor, and that plumbing + HVAC contractor will not sit idly as they watch you snatching their leads. Plumbing + HVAC SEO is a constant battle of who will oust another in search result rankings.
Have you ever partnered with Other Plumbing + HVAC Marketing Agencies Only to Get Poor Results?
At Blackstorm Plumbing + HVAC Marketing, we pick up where other SEO firms have failed because our approach is not based on mere guesswork but rather a methodical and precise procedure that has put countless plumbing + HVAC contactors on top of search engine results. When you partner with us, you can expect to improve your plumbing + HVAC leads and traffic every year. Our team knows how to boost organic rankings and get qualified plumbing + HVAC leads online. If you ready to take your plumbing + HVAC to the next level online, then contact us for a free SEO strategy session today.
If you have a plumbing + HVAC business chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing then it is the reason why you are lagging behind your competitors. Or, if you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, then that too may have shown its effect in the form of lack of desired success in the online world.
So, what is the solution? Well, you need to take help from a Plumbing + HVAC SEO agency. But before you consider hiring one you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover.
SEO agencies will help improve your website
Search engine optimization is very important for every plumbing + HVAC website. Earlier, only those who were a part of such industries that involved a great amount of competition required SEO in order to help their website reach a top spot in SERP. However, things have now changed and there is great competition everywhere and SEO is crucial if you want to successfully reach your potential customers and enjoy better sales.
If you do not opt for SEO, then your website will never likely enjoy an exposure that is necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and can properly compete with the other brands in your industry then it will be difficult or maybe impossible to enjoy good online sales without investing heavily in marketing tactics.
SEO companies are aware of the best methods that can improve the visibility of your website in searches, will increase the chances of your reaching your potential customers, and you will not even have to spend a fortune on marketing.
SEO companies have the knowledge and the experience
You may have done research on SEO for quite some time and you feel you have enough knowledge of search engine optimization and that is all you need. You may even have tried different SEO tactics on your website and believed that they will definitely work. But, the results hardly ever even come close to your expectations.
Well, if you take your business seriously you should not let guesswork or experiments decide its future. If you do things the wrong way then SEO might only damage your website and then rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links then you may be penalized or may even not be allowed to be displayed in the search engine at all.
Since SEO companies have the required experience and knowledge to make the right decisions they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients of different industries, they will be easily able to understand your unique requirements and work accordingly.
If you hire a good SEO agency, you even will be able to handle sudden changes easily, like penalties or algorithm updates. Since SEO firms have already handled such cases many a time they will offer a swift solution and take you out of a tricky situation smoothly and quickly.
SEO firms can help you enjoy the best results
No matter how much time you invest in doing research concerning SEO you still will not be able to match the expertise of a professional SEO firm. An SEO company has years of experience and they, after evaluating your website, understanding your goals, and keeping in view your competitors will be able to come up with a plan that offers you better visibility in search.
They will keep a track of your progress and then keep adjusting their plans to make sure you always achieve the best results and that too in the least time possible.
You will be able to give attention to what needs it the most
If you are trying to handle SEO on your own then you have to invest time in optimizing your website, building links, and writing fresh content regularly. One problem is that since you are not an expert you will not be able to handle things professionally. Secondly, because you are investing time here it will be difficult for you to give enough attention to other areas that require it badly.
If you hire an SEO agency, then you will be able to give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection and thus you just need to be ready to enjoy more and more success.
A full-service agency will prove more helpful
If you opt for a full-service online marketing agency then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.
If you move from a company’s only-SEO plan to an all-inclusive package then you are also likely to enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things and they will be ready with a solution or a recommendation beforehand.
So, now you surely understand that SEO companies are indeed worth it if your business is important to you and you want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search but you need to understand that not all are created equal. You have to invest a lot of time in doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.
Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website that comes from organic search engine results. The tasks that are included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, and utilizing them efficiently in your content and building effective backlinks.
When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently. Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from; quality traffic is the traffic that comes from all searches related to the content on your site. It has to come from sources that are relevant to your content.
Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.
Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for; if traffic comes from ads you paid for, then this is not organic traffic.
WHY IS SEO IMPORTANT?
Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing the profit that your website can generate. Most of your expected traffic is bound to come from various search engines – Google, Bing, Yahoo. These search engines tend to scan, analyze, and crawl through each and every website and evaluate them in terms of their content. By doing this, they strive to bring their users as good search results on the search engine as possible.
These search engines use an algorithm which determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.
To increase the quality traffic that comes to your site through a search engine, it is essential that you optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.
HOW SEO WORKS
Search engine optimization is not something that can be done instantly and will work overnight; rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.
Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized as well as attractive to the users. This is certainly easier said than done; it requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields, and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords, though, as the algorithm is designed in such a way that it detects that and can even hinder your site.
Then there are on-site and off-site optimizations. On-site optimization is a part of the search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is the part where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.
To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website.
Planning your plumbing + HVAC business the right way is important because it will help you see detailed reports of the startup, financing, and procedures of your business. Having a business website that can perform well on smartphones as it does on desktops is also very important because, since the development of various search engines and platforms like Google, billions of customers are always searching the web to get fast, informative, and reputable contents that they need. This is where an SEO works, it uses a specific method like keywords, media, coding, etc to provide these search engine platforms with relevant informative content to deliver to millions of users who need it. SEO can thus allow your plumbing + HVAC business website to have a higher ranking on these various search engine platforms and the website will be correctly programmed.
What is SEO?
The acronym SEO stands for search engine optimization which simply means the system of optimizing your website to get or drive traffic to your website. It also involves making some changes and improving your website content to make it rank highly in search engines for keywords and coding related to your services.
The overall reason for building a website is to drive traffic and bring more customers to your business and the SEO OR SEARCH ENGINE OPTIMIZATION performs just that because it consists of various actions and strategies to help increase leads.
Why is SEO important for your plumbing + HVAC business?
SEO is important for your plumbing + HVAC business because it enables you to grow your customer base online. It is moderately fair and it scales down means to influence the results as much as possible thus ensuring that sites appearing for a search are shown because they deserve to be, for this reason, it remains one of the leading online marketing tools.
Using SEO can boost the success of your plumbing + HVAC business, search visibility online, and promotes brand development by ensuring that your company is established globally on the web, traffic pertinency whereby with an accurate SEO strategy your target audience and relevant customers are delivered to your website. Having proper plumbing + HVAC SEO can also help your site’s search visibility, making it appear in more SERPs which is an acronym for search engine result pages
What are the benefits of SEO for a plumbing + HVAC business?
Since 85% of customers use search engine pages to find service providers that are reputable, trustworthy, and nearest to them, SEO can help you reach these searching customers when they want and provide the services they need. There are immense benefits gained when using SEO for your business, some of those benefits are
• It is very affordable: using SEO for your plumbing + HVAC business is a very affordable way to make money because it is way cheaper than prints and it reaches your target audience much faster. Prints and advertising can be very expensive and it may not be visible to all your customers but when you use SEO it saves you more money that should be spent on campaigns Thus giving you huge profits on your finance.
• Increases your customer base: SEO helps to make sure your website only brings you people who are interested in your plumbing + HVAC services thus increasing your customer base. Search engine optimization will help drive traffic to your website so you are only getting traffic who are actually interested in your services and not just random people thus enabling you to derive more business.
• It enables you to track your business growth: the right SEO service can help you track traffic and introduce new techniques that would increase your website traffic with customers who would require your plumbing + HVAC services. An SEO service can help you track and drive your website traffic back up especially when you notice that generated traffic is reducing.
• Earn more money: This is especially true when you notice your website is not getting as many customers as you like. With an SEO It would make it easier to know what your customers are interested in regarding your business, bring clients who need your plumbing + HVAC services and help you make more money.
• SEO helps build credibility and helps establish your Brand awareness: since SEO helps your business search visibility especially when it ranks first, second, third or fourth it may help build your brand’s credibility and give your customer the assurance that your plumbing + HVAC business is one with a reputable standing. It makes your business popular and gives your customers the idea that many users have searched for you too. Since brand awareness is one important key to promoting your business the SEO ensures that your plumbing + HVAC business can be easily found when searched for in any search engine page. Once you stay at the top rank customers may see your business more and it will increase the chances of your link to be clicked thus establishing your brand further.
• SEO increases your website speed and reduces your competition: If your site takes too long load it can reduce your traffic, make customers unhappy, and affect your rank on different search engine websites. So your website speed is important because it increases customer satisfaction and better user experience. Your competitors all want the same customers you want, so once you grow your business and include search engine optimization as part of your marketing strategy it would put you ahead of your competition in the industry.
• SEO ensures your website to be mobile friendly: to provide better user experience for your customers its a must that your website is mobile-friendly. Since most of these users browse on their phone or their tablet its best to have a website that supports all users. Using SEO for your plumbing + HVAC business will help reduce the risk of losing a significant amount of clients because Google which relies on SEO for determining websites rank enables websites to be mobile friendly thus improving user experience.
In this digital era, an absence of plumbing + HVAC SEO typically leaves a bad impression on your business especially when your website is unattractive and bland, wasted spending on a website that does not generate a lead and low website traffic which would leave a negative impression on your business. So by using SEO and adapting to the changes in this ever-changing era will help your business keep up with the advancements of the technological world.
How do clients search for your roofing business online?
Your roofing website may be ranked #1 in Bing and Google, but what about Siri?
According to a recent report by Pew Research, over 80% of Americans now own smartphones, and another study showed that over 90% of those phone owners use their device’s digital assistants. Iphone’s Siri is one of the most famous voice assistants that most people use to look for roofing products or services online.
As voice search and use of smartphones continue to increase, more and more clients looking for roofing contractor’s recommendations turn to Siri rather than to their search engines. If you don’t leverage Siri to get found by prospects, you are losing leads to your competitors.
More and more roofers ask us how they can get found by Siri when prospects look for their products or services via voice search. The good news is that getting your roofing business findable on Siri is super simple. Without further ado, let us dive in to understand why and how to get your business found by Siri.
Why Should Your Roofing Business Get Found by Siri?
Siri is made famous with iPhone users, and that popularity is on the upward trend, as new iPhones with Siri enhancements to Siri continue to be released in the market. Siri offers notable advantages to users. Here are some reasons why you need to put Siri to work for your roofing business:
Roofing Company Listing
As voice search gets smarter and smartphones increase, more and more prospects seeking local roofing services are turning to Siri than Google. To that end, ensure that your roofing company is listed on popular maps like Google Maps and Apple Maps, as well as sites like Yelp, Foursquare, Citysearch, and Google Places. Ratings and reviews from local sites help your roofing business to get found on Siri.
Banking and Payments
Siri allows you to send money verbally to suppliers or vendors through apps such as Square Cash, Venmo, and PayPal. For instance, you can say, “pay supplier X $230 with Venmo.” The good thing is that you don’t require to download the app-just utilize the cards that are already in your wallet.
There are many hours in each workday, and when you want things done in sequence and quickly, Siri will help you set the time limits of each task. This will help to improve the productivity and morale of your employees.
How to Get Found by Siri as a Roofing Contractor
Siri utilizes Apple Maps to locate businesses, so the first thing you need to do right now is to list your roofing company on Apple Maps.
Here is how you can check if your roofing business is currently listed on Apple Maps:
Grab your iPhone and tap on the Maps icon
Go to the search box and type your roofing business name
If you see the name of your roofing company, then you are on Apple Maps
If you don’t see the name of your business, it means that your company is not listed on Apple Maps.
If you did not see your roofing business in Apple Maps, then you need to add it manually using the Apple Maps Connect Website.
Here are some actionable tips to add your roofing business on Apple Map Connect:
Keep your phone near in case they request for a security code
Once signed-in click “add place” link at the top of your page
Enter your roofing company name and city in the queries box.
If your business appears, click the listing to begin the process of claiming it.
If your company does not show up, click the link again and “Add New Place.”
Here’s how your Roofing Company can Get Found on Siri
Get on the Map First
One of the most popular applications of voice search is to ask for directions, and over 80% of prospects who perform a voice-based local search are likely to use driving directions on smartphones. Here’s how to ensure that those prospects can find your business on Siri: Apple Maps: Go to Apple Maps Connect and enter your Apple ID to list your business.
List Your Roofing Business on Local Directories
Siri depends heavily on local listings; therefore, make sure that your roofing company is listed on every local directory site you can find like Yelp, Citysearch Four Square, amongst others. Most Siri searchers ask for roofer near me; thus, your proximity to them can make a huge difference, but if your business is listed on major directory sites, it could stand above other competitors in the market.
Be Consistent to Get Found by Siri
Check all your listings to make sure that they are consistent in terms of spacing, abbreviations, and even spelling. If your business is listed as Acme, Inc at 101 Main Street and Acme at 101 Main Street at another, then Siri might assume that those are two separate business entities. Go through your listings to make sure that your listings are consistent with your roofing website as well.
Keywords are Crucial to Getting Found by Siri
Use highly descriptive keywords about your roofing business in the listing and on your roofing website. The more Siri understands your business, the higher the chances of recommending your company to prospects.
Claim All Your Local Listings
Siri gives priority to legitimate roofing companies, and you can make sure that your company is legit by claiming all the listings in your roofing website. The process is simple, as you only need to visit the local directory site and click claim your business page and look for your company name.
Get online Reviews to be found by Siri
Siri uses reviews and ratings to determine which roofing business to recommend, so ask clients to post reviews, rank your business as much as possible, and give more details about your services.
Beef Up Your Tags
Use schema microdata and rich snippets on your roofing website; include crucial information like your address, operating hours, and phone number, to make it easier for your roofing business to get found on Siri.
BlackStorm Roofing Marketing Will Help Your Roofing Business Get Found by Siri Almost Instantly
Voice search popularity will continue to increase as more sophisticated smartphones hit the market. To keep abreast of this trend, you should make your roofing website voice search ready. At Blackstorm, we have a team experts who will help your roofing website get found by Siri almost instantly.
We are a full-service roofing marketing agency that specializes in website design, search engine optimization, social media marketing, and reputation management. We have more than ten years of experience in creating internet marketing campaigns that drive results. Our experts know how they can adapt your SEO strategy for voice search.
If you are searching for a reputable roofing marketing agency that drives results, then look no further than Blackstorm Roofing Marketing.
Our clients can bear witness that we over-deliver on our promises. We have countless positive testimonials that attest to the great work we do for our customers.
Get Found by Siri Today
If you are ready to begin optimizing your roofing website for voice search, then kindly schedule a free strategy session with our experts to get your business listed with Siri today.
Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO
As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post. The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.
With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.
What is Voice Search?
Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.
Reasons Why Voice Search is Making Waves in Roofing Marketing
Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.
Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:
A Voice Search Strategy Can Improve User Experience.
Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.
Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.
Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.
Voice Search Affects Your Roofing SEO
Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.
One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.
Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.
Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.
Roofers Use Voice Search to Drive Traffic
Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.
For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.
A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition
Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.
For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.
Voice Search Helps Your Business to be Available for Clients When They Need Your Services
The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.
Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.
How to Optimize Your Roofing Website for Voice Search Results
Implement Structured Data
Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.
Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.
How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.
Claim Your Google My Business Listing
To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.
You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.
Speed Up Your Roofing Website
Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.
You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.
Make Your Roofing Website Mobile Friendly
As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:
Avoid using flash to add media or effects on your site instead of using HTML5.
Make your site easy to navigate by making clicks and links significant enough to read.
If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.
Focus on Long-Tail Roofing Keywords
Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.
Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.
For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.
Improve Your Online Reputation
As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.
Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.
Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today
In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.
Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.
Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.
If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.