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Web Design Website Website Design Website Maintenance

Why Is Website Maintenance Important For Your Plumbing + HVAC Business?

Keep Your Plumbing + HVAC Website Up to Date-Don’t Lose Potential Plumbing + HVAC Clients to Your Competition For no Reason!

Just like the other tools of the trade, your plumbing + HVAC website needs to be maintained to achieve its lead generation objectives. Your plumbing + HVAC website is the digital face of your company. It is the first thing that your prospects/clients encounter when they are searching for plumbing + HVAC services online. Upon landing on your site, the prospects will take only a few seconds to decide whether or not they will hire or call you for plumbing + HVAC services.

Before we dive into our post, lets us first know what website maintenance is and how it can help your plumbing + HVAC business.

What is Plumbing + HVAC Website Maintenance?

Website maintenance refers to the process of keeping your plumbing + HVAC site updated and free from errors. It is generally a process of checking your site regularly to update, make it client-friendly and safeguarded from harm. Website maintenance services make sure that your prospects have a seamless browsing experience whenever they land on your web page online.

Routine website maintenance is vital for your plumbing + HVAC business growth. After all, if prospects cannot find value on your site or access your service offerings, you will lose leads, and the entire process of creating a plumbing + HVAC website becomes pointless.

Hacking is the first security challenge that most plumbing + HVAC websites are bound to encounter. Your plumbing + HVAC website will have many visitors. Some will be your clients, while others want to snatch your back-end details illegally. While countless reasons could make your site to be hacked, such as mining Bitcoin, Blackhat SEO campaigns, and downloads. Hackers mostly target outdated, plumbing + HVAC websites.

Why Does a Plumbing + HVAC Contractor Require Website Maintenance Services?

Customer Interest

A well-maintained plumbing + HVAC website attracts new prospects and maintains the engagement levels of existing clients. Your website should be client-oriented, and thus it should be maintained regularly to ensure that customers are getting a great experience. Periodically check that the contact forms works, services, or products are correct and current.

Well-maintained Plumbing + HVAC Websites Rank High in Search Engines

Routine website maintenance is vital to improving your search engine rankings. Plumbing + HVAC websites with outdated content have lower search engine rankings. Google first checks whether your HTTP header is modified to know whether your site is worth crawling. Failing to alter your site regularly could make your site to be pushed below your competitors and could cost your business over time.

Website Maintenance Improves online security of your plumbing + HVAC business

Hackers like to target plumbing + HVAC websites that are not updated regularly to steal crucial back-end information. They first look for “view page source” and get important information about the CMS version your business is currently using.

If you think that your plumbing + HVAC website is too small to be hacked, think again! Contrary to popular belief, hackers prefer small plumbing + HVAC websites because they are very resourceful.

Website maintenance helps Your Plumbing + HVAC Business to Keep in Touch With the New Technology

By maintaining your site routinely, you will stay abreast of the latest advanced technology that you can use to improve your site’s functionality.

Plumbing + HVAC Website Maintenance services help to maintain Your Brand’s Image

Your plumbing + HVAC website is an online representation of your brand’s reputation. Poorly-maintained plumbing + HVAC website with lots of dead pages, errors, broken links, and old posts projects a sloppy brand image and can cause your business to lose leads over time. Routine website maintenance examines the look and design of your plumbing + HVAC website to match it with your brand’s image.

Plumbing + HVAC Website Maintenance: Just Do it!

Have we given enough information on why we believe that website maintenance services are critical for your plumbing + HVAC business? When you are working with Blackstorm Plumbing + HVAC Marketing, website maintenance is not just another marketing tactic! Investing in a plumbing + HVAC website is like purchasing a brand new car- you get most out of it if you are following up with proper routine maintenance. Routine maintenance will keep your plumbing + HVAC website operating at optimum performance, remove or reduce any security threats, and ensure that your prospects find all the crucial information they require.

When you use your marketing dollars to maintain your website, you minimize the risk of wasting your money to fix problems that could have been prevented. When you invest in regular plumbing + HVAC website maintenance, you will provide your prospects/clients with the best possible experience and a secure environment for transactions. Your plumbing + HVAC website will ultimately reject (Malware, hackers, bots) and embrace what you want-more booked jobs, leads, and high search rankings.

Let Us Help You Out!

Most plumbing + HVAC contractors understand the importance of having a website, but they mostly build a site, launch it and leave it, ignoring website maintenance completely. If your plumbing + HVAC website is not well-maintained, then you are likely losing potential clients and leads, and that is going to affect your bottom line in the long run. Creating a user-friendly, visually-appealing is one step of letting prospects know that your business exists. Still, routine maintenance is crucial if you want your plumbing + HVAC sales and visibility to grow. At Blackstorm Plumbing + HVAC Marketing, our professionals will make sure that you get a high-quality plumbing + HVAC website and follow up with an affordable routine maintenance plan to make sure that your prospects/clients enjoy a seamless browsing experience.

Contact us to schedule a free strategy session today!

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GMB Google Google Ads Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO Organic Traffic PPC SEO Website Maintenance

3 Ways To Get Found On The First Page of Google for Plumbing + HVAC

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing + HVAC company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in your area, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Plumbing + HVAC business, which works hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for an industry-specific Plumbing + HVAC search, they’re likely to see one of the ads you purchased.

Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Plumbing + HVAC.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Plumbing + HVAC companies.

Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are

  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization

Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.

Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that your paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Plumbing + HVAC business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Plumbing + HVAC Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is if you are listed as a Google business.

Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Plumbing + HVAC industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Plumbing + HVAC company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to a lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information are correct. Do so regularly and make sure you keep the information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Plumbing + HVAC company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still a leader in search engines. But, there are other business directories you can add your business to. The more places your Plumbing + HVAC audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first-page results when you have it listed on multiple directories, as opposed to being listed only in one place.

Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Plumbing + HVAC business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in a specific area, you’ll want to know exactly what people are searching for. Not only for specific words but also for phrases that your searcher is entering when they’re looking for a company in your area in Google. Some examples are

  • “Plumbing + HVAC near me”
  • “Best local Plumbing + HVAC service”
  • “YOUR CITY + Plumbing + HVAC “
  • “Plumbing + HVAC in YOUR CITY”

There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to your niche and your searcher. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.

Some ways to inform Google what your keywords are includes

  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your company within Plumbing + HVAC to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.

The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Plumbing + HVAC company, not Google. You want the content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.

Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.

The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within your Plumbing + HVAC business.

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Branding Content Marketing Local SEO Off-Page SEO On-Page SEO Organic Traffic Search Engine Optimization SEO Website Website Maintenance Website Traffic

How to Improve Your Plumbing + HVAC Website’s SEO…

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

Publishing Relevant Content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

Content is of much importance to the ranking of any plumbing & HVAC website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

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Roofing Website Maintenance Website Security

What to do if Your Roofing Website is hacked?

 

Build trust with a secure roofing website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

Why Would the Bad Guys Want to Hack Your Roofing Website?

Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

Website Data

As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

Automated Black Bots

Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.

Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

7  Important Steps to Take If Your Roofing Website Has Been Hacked

Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.

Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.

Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your roofing business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

Change All Passwords

Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

Shut Your Roofing Website Down

You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

Clean Your Roofing Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.

Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

Final Thoughts

Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.

 Schedule a free strategy session with our experts to know how we can help to secure your roofing website from malicious attacks today.

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