Businesses benefit a lot when their phones ring because calls are a vital part for business regardless of the size. Many small and medium-sized entrepreneurs agree that 66% of SMBs rated calls are the best lead source, compared with 58% for online-sources (BIA/Kelsey).
Mobile phones have become a great way for consumers to find businesses that meet their requirements. According to Google, advertisements with telephone numbers get 8% more views than those without. This fact implies that these customers have a plan to purchase and interact with the business.
It is evident that the use of smartphones is on the rise. According to BIA/Kesley, by 2016 mobile search will obscure other search services and calls to business will be at 65 billion hence making pay-per-call investment an advertising inevitability.
It is essential for SMBs to build the right procedure now if they need to optimize their ROI and increase lead generation. Pay-per-call is excellent for SMBs because it brings high-quality clients without costing fortunes, making it a savvy way of using marketing resources.
Advertising was like gambling, where one hoped to gain more then what was spent on advertising with no guarantee. Several advertising avenues such as TV, radio and billboards are still that way.
The marketer evades the risk of paying significant amounts for commercials that are unproductive through performance-based promotions.
Pay Per Call is a better version of pay-per-click advertising from Google. It is a performance-based pay per call lead generation. Rather than pay for clicks, one is billed for real phone calls from real customers who are looking for services in real time.
Simply put, we are experts at online marketing and do all the hard work so entrepreneurs, like you, can focus on servicing your customers. It is as simple as answering the phone and talking to live, qualified prospects. It gives you as a business owner peace of mind knowing how and where to invest advertising resources and keeps up with evolving trends.
As your lead generator you will have access to a robust system where you can track the effectiveness of your lead generation. This unique call analytic system tracks and records all incoming phone calls giving you the number of calls received, the duration of the call and even playback to ensure all requests are being handled efficiently and professionally (This can help you discover loopholes in your sale funnel that is costing you)
Bringing it home
Pay per call lead generation is when a company like yours buys incoming calls from potential customers and only pays when a call is made. This type of pay for performance lead generation ensures that businesses only spend when a real opportunity arises.
When such a possibility comes in, consumers are closer to purchasing and want to speak with someone immediately.
These leads are real time and exclusive, and they are never sold to competitors. One is only for real calls from real clients seeking services. Wrong number calls, repeat calls, or Telemarketers are not billed.
There is no sign-up fee, no maintenance fee, and no binding contracts. All you pay for is the outcome — that is 100% results based.
If we don’t deliver hot leads for customers who are looking for your services, then you don’t pay anything.