How fast or slow your website loads (this is often overlooked but a major ranking factor)
If the meta data is correct on your site (this is code to let Google know what your site is about)
Analyisis summery of your websites code. (This will show if your website is functioning properly with the correct up to date coding)
Analysis of your social influence (Google uses social media to see if a website or brand is trusted by seeing how many people talk about it)
Mobile Responsiveness (Its a fact that if your site isn’t designed for mobile it will suffer in rankings)
Inbound link analysis (One of the biggest ranking factors is other ‘trusted’ sites linking to yours)
SEO Score (Once our software audits all the SEO factors mentioned above it generates a score to let you know where your stand)