ABCD
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2
FrequencyLevel0/23 Steps Completed
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BiWeeklyAdCreate New Ads & Pause Losers
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MonthlyAdCheck Ad Copy to Ensure Its Using Keywords
5
MonthlyAdReview Ads Are Using Proper Case
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MonthlyAdReview Ad URL Paths Are Optimized
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MonthlyAdBe Sure to Use Your USP's in Your Ad Copy, Ad Extensions, & Landing Page
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MonthlyAdBe Sure Your Using CTA's in Your Ad Copy & Landing Page
9
MonthlyAdCheck for Proper Grammar in Your Ads & Landing Page
10
MonthlyAdRemove Poor Performing Sitelinks & Create New Ones
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WeeklyAdVerify ad’s landing page
12
MonthlyCampaignCreate New AdGroups
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One TimeCampaignCreate a Branded Campaign
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One TimeCampaignBe Sure to Use Location Ad Extension
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One TimeCampaignSet Proper Ad Schedule Times
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One TimeCampaignBe Sure Your Using Out Side of Service Area in Your Excluded Locations in Campaign Settings
17
QuarterlyCampaignReview Device/location/time of Day Performance
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MonthlyKeywordsAddress Low Quality Score Keywords
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WeeklyKeywordsAdd Negative Keywords
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WeeklyKeywordsAdd Long-tail Keywords
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WeeklyKeywordsReview Keyword Match Types
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WeeklyKeywordsAdjust Keyword Bids
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WeeklyKeywordsPause Poorly Performing Keywords
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WeeklyKeywordsReview Search Terms And Negative Out Irrelevant Ones
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MonthlyLanding Page Revise Landing Page