How we offer Roofing SEO services
Digital marketing has significantly affected the growth of online companies like Amazon and Facebook, but the local companies have been adopting it at a slower pace. Nevertheless, Search Engine Optimization (SEO) has stood as the go-to method for most local businesses, including roofers who want to get more customers within a short time. The primary reason why digital marketing is booming rapidly is that more people are using the internet to search for solutions and rarely flick through yellow pages.
If you believe that the internet is not going anywhere soon, you have to invest in digital marketing so that your business can grow continuously. After all, our life is revolving around the internet. SEO should form an important part of your search engine optimization because Google and other search engines represent a large percentage of internet traffic. By optimizing your website for the search engine, you will end up bringing more customers to your roofing business.
How SEO for roofer services work
Roofing SEO involves optimizing the website and some other factors of a roofing business so that the website can rank higher on the major search engines’ results pages for the relevant keywords or queries. For example, a roofer in New York would benefit highly if his/her website ranked number one on Google for a phrase like “roofer in New York” because people keying in the phrase in Google’s search engine would be looking for the roofing services within New York. Ranking as number one on Google would result in more people visiting the website, more leads and more sales.
If you are capable of turning the leads into customers, which is possible if your services are of great quality, the generation of more leads will result in high profits each year. SEO is more about enhancing the awareness of your brand for particular phrases so that individuals within your area (those searching for roofing services) reach your business and not that of your competitors.
Instead of reaching prospective customers through advertisement, search engine optimization is a form of inbound marketing strategies where the prospective customers will be searching for your business, helping you to sell your services easily.
What BlackStorm Design and Marketing do to optimize your website for search engines
To start the optimization of your website, we will start by identifying what your website is ranking for in Google searches. Your website might be ranking for paid ads listings; Google maps listings or organic search listings. After that, we will work to improve the listing using other strategies. Here is what we do.
– Use keywords to target your prospective customers
Keyword research is the most important component of any search engine optimization process. BlackStorm Design and Marketing SEO will help you identify what people in your area are searching for and optimize the website for keywords so that it can drive valuable traffic.
– Optimize the website for ranking
After establishing the keywords your roofing business website should rank for, we will optimize the site for ranking – in general, and for the keywords. Google and some other search engines use various signals to estimate the trustworthiness of your site and without the features, ranking for the competitive keywords can be hard. The features are consent among the legitimate websites and therefore search engines use them with certainty to dictate where a website should rank.
– Ensure that the website is up to date
Immediately a potential client lands on your website, he/she will make the decision on whether to stay or look for an alternative – before they even start reading the content. They base that decision on the operation and aesthetic feel of the website. Similarly, in real life, you would look at the painting and decoration of a restaurant and associate that with the quality and safety of the food and drinks they offer. BlackStorm Design and Marketing SEO team might redesign the website as a way of updating it and of assuring the audience of quality and legitimacy.
Moreover, Google uses the data to determine the websites to rank first on their search result pages. They track the click back rate on your website and the length of time a user spends on it before leaving. With time, the bounce rate can significantly affect your rankings, particularly if the statistics are very different from the industry’s average.
– Make your phone number and location visible from your website’s homepage
Generally, only the substandard websites will hide the phone number and the business location. That is why Google has been using the information as a ranking factor. To increase your sales, you have to ensure that your potential customers can find the location of your business and contact you easily. BlackStorm Design and Marketing SEO team will help you include the phone number, the location and a map on your website’s homepage so that your customers will only click once to get your location.
– Add a call to action
In the case of expensive tasks like roof installation or repair, some people find it hard to engage just any company. To be sure that your potential customers will overcome the reluctance, you can provide them with a free service like a free quotation to make the ball rolling. A free quotation or consultation will make your roofing business appear professional and allow you to meet the customers so that you can start the selling process.
– We will help you add photos to the site
Probably, one of the obvious signs of fly-by-night or cowboy roofers is an obscure brand that is not associated with any individual. That allows them to disclose as little information as possible. However, your goal should be different. To reassure your potential customers, you should include friendly photos of your team throughout the website to remind them that your website is behind real people and you are ready to assist them.
– Add roofing certifications on the website
If your company is already optimized through a board, or your roofing business has been featured in a newspaper, we will help you include that on the business website. That will add social proofing and influence more people to engage your business.
Even though you should expect repeat roofing business from your clients, it might take several years before one return for more services. Therefore, you should ensure that the supply of fresh leads to your website is constant. To help you achieve that, BlackStorm Design and Marketing SEO team will optimize your website to rank better on Google and bring additional traffic that is interested in your roofing services.