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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Advertising Leads Marketing Social Media

5 Tips to Advertise Your Plumbing Company on Nextdoor

Learn how plumbers are skyrocketing leads and booked jobs from Nextdoor

Plumbers worldwide are scrambling to think of the best ways to promote their services on social media. While Instagram and Facebook have portrayed great results for many kinds of businesses, the efforts behind a knockout presence on social media end up costing you more time than you plan to spend.

Although most of these platforms are ideal for connecting with potential customers, you may not connect with homeowners in your service area. In addition, many social media browsers aren’t encouraged to recommend home improvement services like roofing or plumbing to their friends and family.

Last week, I switched on the shower to warm up some water before I dived in. When I tried to use my hands to test the water, much to my amusement, the water was ice cold. My water heater was spoilt.

Nextdoor app

Before contacting a local plumber, I turned to Nextdoor, the social networking platform for neighborhoods, and requested my neighbors for plumbing contractor recommendations.

If you are a plumbing business owner searching for ways to boost sales and outrank the competition, search no further than Nextdoor.  Nextdoor is a new concept in a plumbing marketing plan that we will break down in this post.

What is Nextdoor?

Nextdoor gif

Nextdoor is a neighborhood-focused app that brings local service businesses and communities together. Simply put, it is synonymous with an always-open coffee shop, where everybody knows your name (since it is on your profile).

But how can you use Nextdoor to find more qualified plumbing leads online? And what are the benefits that the Nextdoor app offers more than other social networking platforms? Without further ado, let us dive into the world of Nextdoor to advertise your plumbing company.

According to the Nextdoor.com, here are some statistics that you should know:

statistics

  • One out of four households in the United States is on Nextdoor
  • More than 70% of Nextdoor members are homeowners (Which implies a lot of conversations about home improvement)
  • 25% of all conversations on the app are about service business
  • 67% of users shared business recommendations

Are you beginning to see the potential for advertising your plumbing company on Nextdoor?

How Do Homeowners Use Nextdoor?

Homeowners must verify their account utilizing their postcard or phone number.

Before homeowners can do anything on Nextdoor, they must verify their account utilizing their postcard or phone number. For plumbers, this implies that Nextdoor users are not bolts from another business.

Nextdoor users are typically real people who own homes or businesses in your service area. Verified users on Nextdoor offer added a level of trust and security to the platform, especially for local service businesses who depend on consumers to generate sales and qualified leads.

Here are some ways homeowners utilize Nextdoor today:

  1. Requesting for recommendations: Does anyone know a plumbing contractor who is cheaper and specializes in toilet repair? Nextdoor has typically replaced word of mouth marketing and besides connects homeowners with neighbors for local service business recommendations.
  2. Meet Neighbors: “Hi, I am Grace and I just moved here from Nashville, TN. Nice to meet everyone.”
  3. Sell and Buy Stuff: Selling this used office chair for $50. Think of selling on Nextdoor like craigslist or eBay for your neighborhood.
  4. Organize local events: “Blood transfusion drive this Sunday. Sign up here”.

How can Plumbers Leverage Nextdoor to Advertise their Business?

Nextdoor mobile application

Plumbers can use Nextdoor just like individual members do, by engaging with the people they serve:

  • Reply to users who recommend your business: They took their time to refer your business to their neighbors, so also take your time to acknowledge them and ensure that you go beyond a conventional “thanks.”
  • Obtain recommendations you require: Your plumbing business requires at least one referral to become visible to the people you serve, and Nextdoor offers your company a custom link you can send to previous clients to generate more recommendations on the platform.

Respond to homeowner’s questions and also gives you a chance to ask questions: if you are active on your nextdoor account, you can also include your business affiliation profile, offering more visibility to your plumbing business.

In addition, plumbers can:

  • Create local events
  • Run local deals
  • Share special offers
  • Build sponsorships

Why Your Plumbing Business Advertise on Nextdoor?

Nextdoor services

Just like with social media advertising platforms, Nextdoor can assist a plumber spreads the word and attracting new clients.

However, Nextdoor is not your average social media network. Unlike Twitter, Instagram, or Facebook, Nextdoor requires all users to first verify their address before joining, so they can be put in a particular neighborhood. Subsequently, rather than having a timeline of friends from around the globe, your news feeds will be exclusive to your neighbors in your service area that is searching for information on local issues, and so on.

For plumbers, this offers a unique opportunity from a marketing or advertising perspective, giving you access to a local audience that is not only present but also around the service area. Here are some key benefits for plumbers that Nextdoor can offer:

  1. Reach a local target audience
  2. Build client relationship
  3. Network with other local plumbing businesses.

How to Advertise Your Plumbing Business On Nextdoor

When you opt to advertise your plumbing company on Nextdoor, the app offers two wonderful possibilities for boosting your plumbing company’s visibility. You could use both or choose one that fits your business goals. The two kinds of Nextdoor ads for plumbing contractors include:

  • Nextdoor sponsorships
  • Local deals

Nextdoor Sponsorships

You will develop ads that will appear on chosen zip codes.

This is a paid plumber advertising option that you will find on the platform as neighborhood sponsorship. When you select this option, you will have a monthly fee, but the great news is that if you are not seeing any new clients or upcoming traffic to your site, you can cancel at any time.

With Nextdoor sponsorship, you will develop ads that will appear on chosen zip codes. This implies you will have a target market, and the best part is, that people seeing your ads in the app live in the region where your plumbing company is located.

The main disadvantage to this possibility is that not everyone has access to nextdoor sponsorship. Only home service contractors like plumbers, real estate agents, and roofers are part of the few businesses that meet all the requirements to pay for this advertising type.

Plumbers who advertise as official neighborhood sponsors have the capacity to:

  • Share expertise: Show how you can assist neighbors with advice ads and tips.
  • Answer neighborhood questions: Invite locals to ask about your plumbing company with conversation starter ads
  • Engage your local community: Create customer rapport with custom company posts, including polls and events.

Local Deals

Sale banner sticker

Nextdoor’s local deals are a carousel of ads, coupons, and discounts from small plumbing businesses in the neighborhood. They are also an effective way to complement the organic adverts you may already be using next door.

Just like with Nextdoor sponsorships, local deals assist your plumbing company stay top of mins with local homeowners (your potential clients) and help you obtain more leads.

Plumbers opting to run local deals can select between four different kinds of offers including:

  1. Percent off
  2. Custom deal
  3. Fixed discount
  4. Buy one get one free

Plumbers can operate their local deals within a 10-mile radius of their business location and can even preview verified phone numbers in that neighborhood and the cost of running such deals.

If you are searching for a plumbing marketing agency with experience managing Neighborhood sponsorships and local deals on Nextdoor, we got you covered. Blackstorm Design + Marketing has partnered with Nextdoor to offer cost-effective advertising solutions to plumbing contractors, so there are no limitations between you and being the very first one in your service area to run paid ads.

Need help to grow your plumbing company through Nextdoor advertising? Schedule a free discovery call with Blackstorm Design + Marketing for assistance today.

Categories
Industry Knowledge Lead Generation Marketing Paid Advertising Paid Traffic Plumbing Reputation Management Social Media Website Design

How To Grow Your Plumbing Business With Facebook Advertising

Attract The Right Clients, Increase The Visibility Of Your Business Online And Stand Out From The Competition With Facebook Ads For Plumbers.

Finding new clients is much different than it was three decades ago. Conventional marketing strategies such as Yellow pages ads are long gone, and you won’t have much success with printed business cards or flyers today. A recent survey showed that more than 90% of consumers conduct an online search to find a local plumbing business.

Facebook Ad

It is easy to figure out Facebook as a social media platform where people go to check the status of their former schoolmates and maybe post a photo of their favorite pet. While we are all for pet photos, it is crucial to remember that Facebook has over 2.2 billion users nowadays. As a plumbing company owner, there are high chances that most of your clients (if not all) have and use a Facebook account. Therefore a plumbing Facebook advertising strategy is crucial.

Without further ado, let’s dive into the details of Facebook Ads for plumbers.

What are Plumbing Facebook Ads?

facebook interface

Plumbing Facebook ads are advertisements that appear in the right-hand column of the Facebook Newsfeed.

Why should plumbers advertise their services on Facebook?

The power of facebook ads

As a plumbing business owner, you might not consider Facebook as a viable to invest some of your marketing dollars to get your services in front of potential clients, but what if we told you you could get in front of homeowners requiring plumbing services in your area? To help you make an informed choice, let’s start with what a great ad can do for your plumbing business. A great plumbing Facebook ads should assist you:

  • Find the Right Customers

Customers find some brands irresistible

Facebook has a lot of information about its users. You can take advantage of this and target prospects who are most likely to become paying clients.

Facebook lets you specify criteria such as gender, age, job title, industry, marital status, location, and interests. It also gives you the option to filter connections (for example, friends of prospects who already liked your page) and behavior, which includes life events and recent purchases.

  • Facebook Ads for plumbers increases Brand Awareness

Website Branding Company

Facebook advertising will no doubt improve your brand awareness, and it provides an effective way to make prospects or clients aware of what you offer.

The more familiar people are with your plumbing brand, the higher the chances of scheduling service appointments with your company when it’s time to make a final decision.

  • Plumbing Facebook Ads Help to Generate New Leads

Generate New Leads

Creating and increasing some brand awareness is one of the reasons for using Facebook ads for plumbing contractors. But a great Facebook ad will do more than spread your good business name out there- it will help you obtain some qualified leads. Ensure that you link your ad with a lead form or Contact Us page so that prospects or clients can communicate with you promptly and later, you can include them in a client database.

  • Plumber Facebook Advertising is the cheapest form of marketing that generates a high ROI

High ROI

When you compare Facebook plumbing advertising vs. conventional media, one major advantage of Facebook ads is that they are cheaper than others form of plumber marketing.

For instance, you can spend just $5 to reach over 1,000 people, and it doesn’t add up to spend more money on TV commercials, radio ads, billboards, and other conventional media to reach the same target audience.

Another great thing about Facebook ads for plumbers is the ability to track your campaign results. You can see how many referrals are sent to your plumbing website, the engagement it is getting, and other important metrics.

  • Your Competitors Are Already Using plumbing Facebook Ads

Competitors

Other plumbers in your area are using Facebook ads to scale their businesses.

In fact, you are making life easier for them by not utilizing Facebook advertising to reach your target audience.

Let’s face it: if you are not using internet marketing strategies like Facebook ads for plumbers to grow your company, you will not have a plumbing business soon.

If your clients spend a lot of their time on Facebook, then you should use it as a tool to grow your plumbing business online.

  • Plumbing Facebook Ads Increases Referrals to Your Business

Refer a friend

The social aspect of Facebook makes it a more preferable option than any form of plumbing advertisement strategy that exists.

Facebook ads can sometimes go viral. If your ads are reaching the right audience, they will highly recommend it to a friend.

The ability to spread referrals and word-of-mouth will be a huge benefit your plumbing business can capitalize on using Facebook ads.

  • Facebook Ads can Help Your Plumbing Business Get Repeat Business

Happy customers stay with you gif

Plumber Facebook advertising strategy can help drive repeat business from clients who had scheduled service appointments from your company in the past.

Utilizing their audiences feature, you can import client emails into your plumbing Facebook ad campaign. This will help you to promote your plumbing services directly to the audience that is most likely to schedule service appointments with your company.

  • Facebook Ads Complements Your Plumbing SEO Efforts

SEO campaigns

Paying ads to reach your target audience can complement your SEO strategy, particularly when you spend money to boost posts. This works well particularly when considering some posts that will later be used as ads.

For example, ads give you a perfect chance to target specific users who will find a specific post hyper-relevant. There is a higher probability that a huge percentage of these readers will share your content, implying that your post will be visible to more users without having you pay a dime.

What Types of Facebook Ads are Available to Plumbers?

Types of Facebook Ads

As a plumber, the crucial thing you need to know about Facebook ads is that there are different formats and type of Facebook ads, and they are all unique. Here are some of the most commonly used types of Facebook ads:

1. Image Ads

Facebook Image Ads

These simple ads provide an excellent way to get started with Facebook advertising. Plumbers can utilize image ads to portray their services. Branded images showcasing your team with a uniform will generate more clicks and generate a huge engagement.

2. Video Ads

Facebook Video Ads

Video ads normally run in the stories and Newsfeed section or they can pop up like in-stream ads in longer Facebook videos. Plumbers can use videos to showcase their services to prospects or clients, and the most effective video can showcase your team at work accompanied by subtitles and audio.

3. Carousel Ads

Facebook Carousel Ads

Carousel ads can display up to ten images in a single ad, each coming with its link. You can use them to highlight multiple benefits of one service or product. Besides, they are effective in helping promote multiple kinds of plumbing services in a single ad.

4. Instant Experience

Facebook Canvas ad

Plumbers can utilize Facebook Instant Experience ads (popularly known as Canvas) to display instant mobile ads that capture your target audience’s attention. Users can engage with carousels, photos, and videos within one ad.

5. Collection

Plumbers may not require collection ads since they focus on product-based sales, which most plumbing contractors avoid.

6. Offers

Facebook Offer ads

As a small plumbing business owner, you might also want to look at offer ads. These get the attention of homeowners who may not been thinking of hiring a plumber, but we are open to suggestions if the offer is right. Offer ads are excellent tools to boost sales and find new clients. The main disadvantage is you will create a system for clients to cash in the offer.

7. Lead Forms

This is an ad that comes with an instant form attached to it to help you learn important information about future prospects. You can use them to collect contact details to research your target audience and drive engagement with your business.

3 “Must Have” Facebook Ads for Plumbing Contractors

Plumbing social media advertising has come a long way, with platforms like Instagram and Facebook giving you direct access to your target audience in front of where they are hanging out.

Several studies have shown that an average American adult spends approximately 2.5 hours each day on social media!

The number of social media users continues to increase each year. And while younger generations and teens may be migrating from social networks such as Facebook, we understand that more than 70% of millennials still turn to Facebook to connect with family and friends, get news and obtain solutions to their problems.

When we begin to develop an advertising strategy for plumbing contractors on Facebook or Instagram. It is essential that we pay attention to the buyer cycle-or where your client is on their journey to booking a job with your company?

There are three primary stages in most customer buying journeys so you will require three kinds of ads and posts to meet your target audience where they are at and establish trust, nurture them, such that when they are ready to hire a plumber near them you are the contractor they want to partner with.

Step #1: Awareness plumbing Facebook Ad Campaigns

Awareness

First things first. Before any action can happen, your future client needs to know about you. How does that occur on Facebook?

  1. A friend or family member may refer you to them for plumbing services
  2. They may read a review posted by a person on their network
  3. A person in your network engages with your post, so it is displayed to them.
  4. They come across your ad.

For the purpose of this post, we will focus more on ads-but it’s essential to understand the role played by the ads in the entire awareness stage.

For awareness ads, we highly recommend that you keep it on a low budget and broad. This is about getting in front of as many homeowners as possible (who fit your target audience of course). We highly recommend running a “likes” campaign showing Facebook that you are ready to pay when a person likes your page. Once they have liked your page, you can engage them further with trust-building posts and nurture them along their buying journey!

Step #2: Consideration Plumbing Facebook Ad Campaigns

Consideration

In this stage, we are simply re-engaging with homeowners or property managers who already understand who you are and have interacted with your plumbing company. Either they have already visited your plumbing website, followed your Facebook page or you have their email address.

This implies that you aren’t advertising to a cold audience. But it is crucial that before you begin this phase, you have a huge audience to advertise to. It is recommended that you spend some time improving your brand awareness first.

Types of Facebook posts and ads that will work well in this phase are helpful tricks and tips, show photos of projects that you are working on, and sharing testimonials. The sole purpose of this phase is to establish and build trust!

Modern homeowners are smart- they know an ad when they come across it, and they merely trust conventional advertising. Thus, you should invest your time and effort to build enough trust with your target audience. We see great results with home service clients who post diverse and consistent content.

If you are spending too much time thinking about what to post on your plumbing company Facebook Page, then schedule a free discovery call with Blackstom Design + Marketing today. We take the guesswork out of what type of posts by offering you a monthly social media advertising strategy and crafting posts! It is so pocket-friendly.

Step #3: Decision stage Plumbing Facebook Ad

Decision stage

Finally, your potential client is ready to schedule a plumbing service job with your company. And you want to make it as easy as you can for them to schedule a service appointment with your team. You can show these ads to people who visit specific pages on your plumbing website or have followed your Facebook page longer. With decision stage ads and posts, we highly recommend that you be focused more on closing a sale. But don’t make such ads too prominent on your Facebook schedule.

Lastly, consider your target clients and how your plumbing company interacts with them at every step along the way. If you are searching for help in diversifying your social media posts or ads, schedule a non-obligation session with Blackstorm Design + Marketing today.

How to Create a Successful Plumbing Facebook Ads Campaign in five simple steps!

Homeowners see numerous ads when they scroll through their Facebook profiles. Your ad must be appealing enough to attract them and make them pay attention. Here are some of our best practices for creating plumber Facebook ads that generate desired results. Start advertising your plumbing company on Facebook by following the simple steps below:

Solve a Client’s Problem

customer service concept

As HubSpot.com states out, one of the most crucial purposes of creating a great ad is that it should address your target audience’s pain points. You want to maintain that potential benefit to the client, not just praise your plumbing company. And you need to understand the fact that most homeowners don’t turn to Facebook when they have a plumbing emergency. You will snatch those hot leads using Google Ads.

For Facebook, the aim is to find homeowners who want general information about bathroom restorations or plumbing. This will help you to follow up with high-quality newsletters or blogs so that you stay on top of homeowner’s mind whenever they have a plumbing emergency in the future.

Include Quality Visuals in your Ad

online promotion service

Posts and ads with visuals will be remembered more than ones with texts. For plumbing contractors, you can include after and before photos. Any homeowner in a kitchen or bathroom renovation is likely to stop for photos than an easy text saying, “Searching to renovate your home?”

Define Your Target Audience and Budget

Target Audience

This step is extremely important for the success of plumbing Facebook Ad campaigns. The target audience for your ad can be customized based on the following demographics:

  • Age
  • Gender
  • Interests
  • Languages
  • Location begins with a country, state, address or zip code.
  • Behaviors – Things like buying intent and behavior, as well as mobile device usage
  • Connections – select to display your ad to all people

Once you have selected your target market, the next step is to choose how much you want to spend on your ad. When setting a plumbing Facebook ad budget, it is crucial to consider the maximum amount of money you want to invest in your ad. You can either set your ad budget for a lifetime or daily:

Campaign Budget Optimization

Lifetime: A lifetime ad budget refers to the maximum amount you want to spend during the time your ad is set.

Daily:   This refers to the average amount that you are willing to spend on Facebook ads every day.

Create Your Advert

This is where the rubber meets the road, and it is where all the fun starts. It’s time to select the headline, images (or video), body text, and where your ad will be displayed above your ad will be shown on Facebook. For the ad text, you obtain 90 characters to share a quick brand message that will pop up above your video or image(s).

There are two ways to create Facebook adverts: creating a new advertisement or using an existing post. Here is a quick look at the two options:

Creating a New Plumbing Facebook Advert

Woman login into facebook website on laptop

If you want to develop your ad from scratch, then the first task is to choose the format you would like to use in your advert. Facebook adverts depend mostly on the results you want to get. Facebook offers 5 different formats for adverts:

  • Carousel: Create an ad with two or more scrollable videos or images
  • Single Image: Develop up to six variations of your advert using one image.
  • Canvas: Tell a more compelling story by combining videos and images
  • Slideshow:  Create a looping video ad with about 10 images
  • Single Video: Create an advert with a single video.

Use an existing ad or post

For specific types of plumbing ads, such as boosting posts, you can develop an ad using an existing post that had already been shared on your Facebook page.

Provide a Compelling, Call to Action

Click Here gif

Homeowners should know what you want them to do next. They would click to know why their toilet may be wasting water? Go to your plumbing website to obtain a discount code for their next service appointment? Homeowners who are confused won’t follow you. Ensure that your ad incorporates at least one action phrase or word, such as “Go to”,” Click” or “Fill out.”

Where to Place your Plumbing Facebook Ad?

You can’t get into minor details about where your plumbing ads are displayed. For example, you won’t be able to demand they only appear in Facebook groups. But that doesn’t imply you have no control whatsoever. There are main options for plumbing Facebook Ad placements.

  • Stories

Since Instagram was acquired by Facebook, users can nowadays display quality photos in their “Stories.” Such story ads can occupy a full screen on mobile and show momentarily between photos.

  • Feed

Facebook newsfeed

When scrolling your primary Facebook feed and bump on a “Sponsored Post,” you are viewing a feed ad. Such ads can help to target the right people, and these ads will pop up on both desktop computers and mobile apps.

  • Messenger

If you have interacted with a homeowner on Messenger, you can also send them a sponsored post. Perhaps they asked you about the plumbing services available, and you want to follow up later with a compelling discount offer.

  • Right Column

Facebook displaying right hand column ads

You can also post your ads in the right-hand column. Such ads don’t interrupt prospects’ feed, so they may not irritate them. They are restricted for desktop use, so you can’t view them on mobile devices.

Plumbing Facebook Advertising Services with Blackstorm Design + Marketing

Facebook Advertising Services

Nowadays, social media plays an important role in how plumbing companies and clients interact. Over 500 million active users spend more than more time on the website. Your plumbing business will be missing a lot of opportunities by not advertising your plumbing services on this platform.

Ready to start advertising your plumbing company on Facebook? If so, we are ready to help! Blackstorm Design + Marketing social media experts can help with all aspects of your plumbing social media advertising- from setting up your account, managing bids, tracking, posting, to banner, and more.

Our Facebook Advertising Process for Plumbers

Social Media Advertising

Our process for advertising on Facebook is almost the same to our approach to internet marketing in general: Measure>Test>Tweak>Repeat

Our simple philosophy is always: You can’t optimize what you fail to track and measure. More data results in great results.

When you come to us, here are some steps we take to create an appealing plumbing Facebook Ad:

Conducting a Competitor Analysis

Competitive Analysis gif

  • Finding local plumbers currently outranking you in audience engagement and size.
  • Analyzing messaging and content that performs well in your plumbing industry.
  • Conducting a market analysis for your plumbing industry and service areas.

Creating an Engaging Organic Social Media Campaigns

Organic Social Media Marketing

  • Creating imagery and copy for high-performing social media ads
  • Split-testing ad copy
  • Improving and reporting paid social ads
  • Creating custom target audiences to best target your plumbing company and brand

Track Your Social Media Campaigns for Plumbers.

Monitor your reach and audience.

  • Monitor your reach and audience
  • Tracking engagement rates
  • Tracking leads and click-through-rate

Frequently Asked Questions on Plumbing Facebook Advertising

Carrying question mark gif

How do you advertise your plumbing services on Facebook?

Facebook advertising provides a crucial way of connecting with your target audience. The first thing you need to promote your plumbing services on Facebook is to have a vibrant presence on the platform. Secondly, you need to adapt to your client’s buying cycle, actively manage your page, and target ads to your ideal customers.

What is the best way to promote your plumbing services company online?

There are several online marketing strategies you can use to advertise your plumbing services including creating a professional plumbing website that converts, optimizing your Google My Business Profile, managing and gather online reviews, obtaining more plumbing leads via work requests, and using Google Local Service Ads.

How do you name a plumbing business?

Here are a few tips to help you choose a name for your plumbing company:

  • Select a name that is easy and short to pronounce
  • Choose a name that reflects the plumbing services you offer.
  • Ensure your name is easy to remember and spell
  • Make it memorable, simple to pronounce, and positive

Plumbers: Get a non-obligation Social Media Advertising Analysis

Social Media Marketing Agency

If you are like most plumbing contractors, you probably don’t have time to mess around on Facebook and don’t have money to hire a full-time professional to do it. If so, why not contact us to get started with plumbing Facebook advertising today?

Schedule a free discovery strategy session with Blackstorm Design + Marketing to learn how you can advertise your plumbing business on social media today.

Categories
AdWords Content Marketing Local SEO Plumbing

The Top 30 Most Searched Plumbing Keywords on Google You Need to Know

Read on to learn the best PPC and SEO Plumbing Keywords for your campaign

If you operate a plumbing business and want to improve your local market visibility through PPC or SEO, you will be required to appear for keywords that homeowners are looking for.

PPC and SEO campaigns

When optimizing your plumbing website for local search, one of the most crucial decisions you (or your internet marketing agency) should make is what search terms or keywords you want to optimize for.

Luckily, there are potentially hundreds of keywords that you can choose.

If you select the right keywords, that could imply your phones are ringing off while you are getting a lot of $$$.

Without the right plumbing keywords, you can’t get clients for your plumbing business online. It is crucial to advertise or rank for the right keywords so that you can obtain targeted clients and close a sale.

The keywords you use throughout your plumbing websites can help you rank higher in local search engine results pages and offer your business increased client traffic, better online visibility, and more plumbing leads.

While it might appear like a simple task of just putting a couple of search terms and the go-ahead to craft content, the sad reality is that other plumbing contractors in your area are implementing comprehensive keywords into their plumbing SEO strategy. You must invest in keyword research to obtain a competitive advantage over other plumbers online.

Without further ado, let’s dive into our topic.

What are Plumbing Keywords?

A group of words an internet user uses to perform a search

Keywords are phrases or terms that internet users look for on search engines like Bing or Google. When more homeowners look for the same phrase (or its variation), it becomes known as a high-volume keyword. You can measure the volume of a plumbing keyword using tools like Ahrefs, MOZ keyword explorer, or SEMrush.

What are the Different Types of Plumbing Keywords Available?

Keywords research

Do you know that there are three different types of plumbing keywords that you can select from for your business?

These three kinds are long-tail keywords, trophy keywords, and LSI keywords. Let us discuss in detail these three types to assist you in understanding how to select search terms for your plumbing business.

Short-tail plumbing Keywords

Short tail keywords for your plumbing business are characterized by their high value among all keywords associated with your business. If you operate in Murfreesboro, your trophy or short-tail keywords would be “Murfreesboro plumbing” or “plumbing Murfreesboro”.

It typically combines the industry which you are operating from plus the city name of your service area.

In this case, the other short tail plumbing keywords can be “Plumbing Contractor Murfreesboro” or “plumbing repair Murfreesboro”. It is based on the value attached to the keyword. You need to calculate the value of each plumbing keyword, and the top five can be regarded as trophy keywords.

LSI Plumbing Keywords

LSI Keywords

LSI is a synonym for Latent Semantic Indexing. Search engines like Google show relevant search results. It implies that the same plumbing keyword can be tweaked according to the homeowner to find the plumbing companies or any other service businesses. That’s why; it takes into account the LSI plumbing keywords you use. LSI keywords in the case of a plumbing business, can incorporate keywords:

  • Best rated plumbing contractors in Murfreesboro, TN
  • Plumbing repair in Murfreesboro
  • And so on.

Long-Tail Keyword

Long-Tail Keyword

When searching for a particular plumbing service, long-tail plumbing keywords are general terms that homeowners look for. Although they may not have a high volume like short keywords (such as plumber near me), they rank easily and convert at a higher rate. This implies that focusing on long-tail keywords can lead to sales for your plumbing business.

Blackstorm Design + Marketing has many years of advertising and internet marketing experience incorporating SEO strategies such as keyword research, so your plumbing website has a higher ranking on search engines. While we provide keyword research and strategy to increase plumbing SEO, we want our plumbing clients to understand what keywords can assist them to get on top of search engine results.

Most Popular Plumbing Service Keyword Formats

Keyword Formats

 

Another thing to mention here is that you would want to ensure you use these search terms with variations of your service area city name as illustrated below:

  • Your City + Plumbing
  • Your City + plumber
  • Your City + Water heaters
  • Your City + Leak detection
  • Your City + drain cleaning
  • Your City + water heater repair
  • Your City + plumbing contractor
  • Your City + water heater Installation
  • Your City + commercial plumber
  • Your City + clogged toilet repair
  • Your City + residential plumber
  • Your City + repipe

Top 30 Most Searched Plumbing Keywords for SEO

Most Searched Keywords

 Keyword                                                        Search volume

  1.     Plumber                                                       65,000
  2.     Plumbing                                                    41000
  3.     Emergency plumber                               40, 500
  4.     Plumbing services                                    40, 500
  5.     Water heater repair                                   27100
  6.     Plumbing companies                              22200
  7.     Water heater replacement                    18000
  8.     Plumbing contractors                             9900
  9.     Sewer cleaning                                          9900
  10. Toilet repair                                                     8100
  11. Sewer cleanout                                              6600
  12. 24-hour plumbing service                         2900
  13. Gas repair                                                        2900
  14. Drain repair                                                     2400
  15. Sewer inspection                                          2400
  16. Plumbing installation                                 1600
  17. Hot water repairs                                          1600
  18. Local plumbers in my area                        880
  19. Clogged drain                                                3600
  20. Leaky faucet                                                   2900
  21. Sewer pipe                                                      1600
  22. Clogged sink                                                  2400
  23. Toilet installation                                           2400
  24. Commercial plumbing                               1600
  25. Garbage disposal installation                   2900
  26. Water pressure                                              4400
  27. Tankless water heater                                 6600
  28. Backup sump pump                                   1600
  29. Electric water heater                                   18100
  30. Hot water plumber                                      1000

Where Should You Use These Plumbing Keywords?

Keyword research illustration

To get your plumbing website to appear for these search terms, it will be essential to craft a thorough set of service pages focusing on that primary keyword. For instance, if you want to show up for “hot water repairs” then ensure that you have a dedicated page on your plumber website that discusses the hot water repair page.

It takes effort and time to create these pages on your plumbing website, but know that they will become one of the most important types of pages on your website.