Categories
Electrical SEO

3 Biggest Trends in Electrical SEO

The Fundamental Electrical SEO Plan For The Future

Performing a random search on google reveals how much online marketing has dominated the internet. Search Engine Optimization, popularly known as SEO, significantly impacts today’s e-commerce.

Are you looking forward to growing your electrical business online? This article gives you the perfect head start. Read on!

Will SEO be significant in the future?

SEO

The increasingly conspicuous Google Ads are among the numerous changes in the internet marketing world. If you perform a random search today, the chances are such that a Google Ad will appear at the top. This most certainly, has gotten you wondering if you need SEO.

SEO’s future is still intact. This is because 71% of all electrical-related searches will return organic search results among the top three map listings. Interestingly, the top 5 organic listings constitute 65% of all the searches related to electricity.

Additionally, statistics have shown that only 14% of people click on the Ads, while the rest scroll down to the organic listings. For these reasons, SEO’s future is still intact, and this article looks at the functionality of SEO now and in the future.

What is the Electrical SEO?

electrical SEO

Electrical SEO is simply the optimization of electrical websites and pages to boost organic search listing on prominent search engines like Bing and Google without paying for Ads.

Significance of SEO to your electrical business

SEO for your electrical business

The online world is closer to anyone than the real world. If you want to buy something, studies have suggested that you could be among the 94% who opt to perform an online search first. People will click on the websites listed at the top as these appear as more pertinent to the search and thus better trusted.

For the above reason, if your website does not feature at the top, you may never reach your customers online. The SEO marketing strategy will help your electrical website rank above many other electrical websites based on specific keyword searches.

Since the search engine collects information about every site and ranks the pages, you must get to know all elements that earn your website a higher score.

Text, content, and links, among other relevant information incorporated in your webpage’s HTML code, are the focus of SEO. In response to a search, the search engine looks for the searched word in these first. Robust SEO approaches are necessary to guarantee your website a slot at the top, and this article tells you how.

3 Biggest Trends in Electrical SEO

1. Elaborate and expressive content is significant.

Proper product and service listing are crucial for your electrical company. You should create an individual page for every service/product that you have. If you’re an electrical and do such disconnecting electricity, have a separate page for it, and don’t forget to indicate your geographical location.

SEO content

If you do several types of electrical or somewhat different electrical solutions such as electrical wiring in a building, installing electrical equipment into an installation coupler, or any other electrical repair, make a page with information about each service.

As this is for boosting your website’s SEO ranking, a page of content is necessary for each page you create.

A page of content should not miss any of the following:

  • What the service is?
  • What the customer gains from the service?
  • Audio-visual (video, image, and sound) presentation of some work you’ve
  • Other stuff that boosts your service

An electrical company will usually cover a span of up to 50 miles, which could include several towns or cities. To market your electrical company across these cities, you could make each page unique in some way. The difference could be as simple as having different reviews to a more complex task, like placing a video focusing on the site’s target area.

Targeting individual neighborhoods will also stand your electrical website a better chance of being ranked high. It is particularly useful in cases where people want their wiring fixed urgently and so would want a local electrical company to do the job.

Finally, make sure to write captivating content for your site; otherwise, your website’s visitors will not want to go through your site, let alone consider your services. Nowadays, SEO is focusing on user optimization. That said, if people do not spend time on your website, Google is not going to be placing the site on top in the future.

2. To score high on ranking, have your content attractive to the prospective customer.

Poor quality & misdirected links redirecting to your website will scathe your rating The evolution of the digital world is so fast, and you need to keep pace. In just a few years, Google updates have seen a lot of change in SERP. For example, Google’s Penguin update, quality, and relevance of links are at the forefront. If a link you insert is not related to the electrical business, it will lower your electrical website’s score.

Monitoring the links that come to your website is of great help, ensuring that those links are appropriate and not spam. To do this, you can use the Search Console or have someone review them and purge the unwanted ones. The words contained in the anchor text are for your electrical website ranking. In this era, you will want to keep diversifying your link label.

3. Physical operating premises are necessary for a high rank, and a physical office for your electrical company will do good for your website ranking.

a physical office for your electrical company will do good for your website ranking

Without it, your business is unlikely to rank high. After Google Maps rolled out the Pigeon update, which focused on Local Maps Listing, persons who operated virtual stores or had fake addresses or those that employed UPS Store’s mailboxes had a massive slash down on their sites’ ranking. Virtual offices were also removed from Google Maps. Using a home address as your business (just like the majority of our clients) will not undermine your electrical business’s ranking on Google.

Other changes in SEO electrical

  • Years old SEO Techniques wok no more.
  • Google has fathered artificial intelligence. At this level, keywords and spam backlinks are a thing of the past.
  • User experience optimization is all!
  • The era of Panda, Pigeon, and such is almost over. With more focus on user optimization, Google’s engine is now focusing on what the user does on-site and with the search results.

What are the best new ranking considerations for the future?

Click-Through Rate (CTR)

CTR

CTR is when a user types in the name of a company, say ABC Electricians, scrolls and clicks on the first listing. If this listing they click is your website, it is treated as a click-through to your site. The more clicks, the higher the ranking for your company. We will look at how you can increase the CTR.

Scroll speed and time spent on a page are important

Scroll speed

Once a user is directed to your page via click-through, what they do on that page, whether scrolling down through your homepage or clicking that back button, affects your rating.

Watch your bounce rate

bounce rate

A bounce is when someone visits your web page, does nothing, and then clicks back to look at other such results. Bounce back is something to watch, and Google Analytics will help you monitor your page’s bounce rate.

Branding is a key to Google’s ranking

Branding

An offline brand is not equivalent to an online brand. Being cited by other local sites and authentic sites is a big boost for Google’s ranking.

Citation review

citation template

The number of citation reviews and other related links significantly influence your page’s ranking.

Let’s get started!

Come up with the best keywords compatible with your service, area of operation, and search volume. A keyword is a term a person will type into the search area to look for you. This can be something like: wiring installation in Denver or even electrician contractors in Denver.

There are three types of keyword-based on intent:

  • Awareness keywords: These are mostly used by people seeking information.
  • Research and comparison keywords: These are primarily used by people trying to make a comparison online. For instance- “the best electrician contractor near Denver.”
  • Buying intent keywords: These are used by customers ready to buy. One such keyword would be “Denver wiring installation.” For every keyword type, the choice of the right keyword makes the difference.

How to come up with the keywords

keywords

The easiest way is to visit the Google page and type something related to your electrical website. This appears simple, but it’s all you need to know what people around you are searching for. Making a list and typing those things on Google search is a good start.

You can also use tools such as Google Keyword Tool, Spyfu, or SEMrush to come up with keywords. These tools are very resourceful as they show you the monthly number of searches for that keyword as well as show you the intensity of competition for the keyword(s).

What are some of the keyword structures you can use?

  • [Your City] + Electrical Services
  • [Your City] + Electrical Companies
  • [Your City] + Electricians
  • [Your City] + Electrician Contractors
  • [Your City] + Electrical wiring installation experts

You can include add-on phrases to the keyword search, such as:

  • …in my area
  • …near me
  • …experienced
  • …affordable

Mobile-friendly websites are better

Mobile-friendly

Optimize your website so that it is accessible by gadgets such as smartphones and tablets. Nowadays, a website that’s not mobile-friendly will not feature at the top. You can check this by visiting the Google Mobile test site. Ensure your website is mobile-friendly before putting it up for electrical SEO.

Electrical SEO- On-site optimization

Building a robust website with valuable content and user experience

website's usability

Multimedia placed on your page will, by far, increase the on-page time, prompting google to reduce your bounce rate. Strategically placed videos of workers working are likely to boost your electrical page view time.

Stock images tend to spoil your ranking as people think they have been downloaded. Avoid them at all costs. Instead, skillfully made images will earn the trust of users who translate into customers.

A page for a service!

As seen earlier, a page for each service will help you be as granular as is required. You will need to optimize each of these pages by strategically placing the primary keyword in the title, header, and the rest of the page.

Main keyword in title and H1

H1

Use the main keyword(s) in the title and H1 (header 1) and the suitable keyword in H2 or H3. Something like “Electrical experts in Denver” along with other factors will give you a good score.

Widespread use of the keyword in the electrical website will help your site rank high, as more of the search keywords are contained in your website.

Meta descriptions

Meta descriptions

These are descriptions below each search result title, giving some little information on what the page or the post is all about. Use a meta description that is captivating enough to drive clicks. With increased CTR comes a better SEO ranking.

Name, address, and phone at the page bottom

NAP

Advanced tools like Schema are useful for adding a name, address, and phone number to your website. This scripting gives the search engine information about your company, and the information includes a physical location, services offered, and the nature of your company.

Blogging on trends

Blog

Updating your company website weekly is an excellent way of adding content to your site as well as explaining some electrical-related services you offer.

Electrical SEO- Off-site optimization

Optimize Google My Business Listing

Verifying your business location

Verifying your business location is an essential thing for electrical SEO. Once verified, respond to all user reviews on the Google My Business dashboard, and it boosts user trust as you appear to be active on the page.

Get high-ranking citations to promote your brand

Being listed by the major business directories has the effect of telling the search engine that yours is a significant brand and thus ranking higher.

Use the top leveraging tools for online reviews

online reviews

Bargaining chips such as Grade.us and building active online reviews will enable your electrical website to gain reviews on Google My Business or social media platforms.

Create authentic and suitable links that point back to your site from outside

build links to your site

Gaining a listing on websites such as Yelp is a great way to secure a listing with Google. These sites are also major directories.

The secret to securing a position at Google’s top 3 listing

position your company to rank well on Google

The main determinants of your electrical website’s ranking on Google Map are Google My Business and Getting Listed

Google My Business encompasses listing on major directories and social media platforms. Reviews on Google My Business play a very significant part in ranking. For this reason, amass as many Google reviews as you can.

  1. A Recap on the new electrical SEO Strategy for the future. Create a page for each of your services within your electrical website. Indicate the geographical area that you cover.
  2. Optimize your website for mobile accessibility.
  3. The keyword on your title and header will increase your site’s chance of being ranked.

High-quality and relevant content on each service’s page will be very appealing to the user, thus more on-page time.
Multimedia content makes your site more appealing, increasing the time spent on the page. Suitable images and videos increase the time spent on the page.

Google review is a massive boost for top listing. Get as many reviews as possible.

user reviews

  • Invest in a reputable citation.
  • Regularly update your website and service through blog posts
  • Build admissible local and relevant links related to your area of operation to aid you in the ranking.
  • Utilize paid search to help you gain leads rapidly.
Categories
Plumbing SEO

Top 10 Reasons Why Your Plumbing Website Could Be Driving Prospects Away (And What You Can Do About It)

Know why Your Plumbing Business Isn’t Getting Desired Number of Leads Despite Having a Great Website

Your plumbing website has been live for years now, but it doesn’t seem to generate the number of leads you desire. Your email and social media advertising campaigns are bringing in lots of traffic, but nobody is taking the next step of calling your business. So, what’s the issue?

As marketing strategists for trades and home service contractors, we have met many plumbing contractors struggling to grow their businesses. Some were larger plumbing companies with great websites, and some had simple websites. But no matter the size, they all had a similar problem. Their plumbing websites were driving prospects or clients away.

Desired Number of Leads

Plumbing websites are meant to generate leads, not just sit around and look pretty. Your site should be generating leads.

Do you feel your plumbing website isn’t generating as many leads or clients as it should?

Are you frustrated that you have to spend countless hours every week waiting for your phone to ring?

You may think that your plumbing website doesn’t obtain sufficient traffic to bring in the leads your company requires, but there is a high likelihood that you can skyrocket the number of leads your site generates, from the same traffic, by fixing these 10 problems.

When it comes to plumbing websites, it’s easy to say “good enough” about functionality and design. After all, “if it’s broken, why fix it?”. But becoming complacent with your plumbing company website is a risky mindset. If you are not continuously enhancing your webpages and appropriately updating trends change, you could be driving potential clients away in droves. Here are the ten blunders that make the prospects on your plumbing website cringe.

1. Outdated Plumbing Website Design

Outdated Website

First impressions are important. If the initial impression your website offers is that it has not been updated for some months or years now, you are in for a rude shock. An outdated plumber website will cause new prospects your company is closing soon. Always work with a professional plumbing website designer to assist you in building your site with digital marketing best practices in mind.

2. Complicated or Confusing Navigation

website navigation

Don’t provide your site visitors with too many options in the main navigation menu. Figure out what needs to be promoted and what can be done on the inside page. Lots of options appear not only sloppy but also confuses new site visitors. If your potential clients cannot easily find what they require, they are going to click off to other plumbing websites.

One of the numerous reasons your plumbing website or landing page requires a simple design is because a confusing or complicated layout can distract your prospects’ eyes from crucial information. Recent eye-tracking studies have shown a tendency to scan a site instead of going through each letter.

3. No Compelling Call to Actions (CTAs)

CTA

In sales and marketing, we always use the term “ABC” before closing. The equivalent to that in plumbing websites is to always include a call-to-action. Generally, your plumbing website offers a lot of information on the company’s service or product and later says, “for more details, contact us.”

That’s great, but your site visitors require direction. Your plumbing website needs to be more specific in telling them how to reach you, which needs to be easy.

A call-to-action in your plumbing website needs to be into two major forms. The initial is your call to action within the text of your website, and it should state for instance “To learn more about our custom plumbing repair offering, fill out our contact form or call us at 619-555-1312 for immediate assistance today”.

If you fail to give website visitors a clear direction on what you want them to do after landing on your site-in simple terms –a compelling call to action-they won’t stay on your website for long but will click off to another plumber’s website.

Be clear about what you want prospects or clients to do when they come to your plumbing website. Tell them “request a quote now” or “subscribe now if you want to gain more email newsletter subscribers.

4. Misaligned, Poor Quality, or Insufficient Content

Content

Consumers go online to assist respond to their questions and make a decision to book a job with a local plumber. If your plumbing website doesn’t have a blog, client testimonials or service demos, etc., you can kick those client’s goodbye. Being helpful and transparent are important to establish trust with your leads and eventually their business. If your plumbing website only promotes your business and doesn’t contain content to educate your buyers, then they will go to another website that is committed to solving their problems or concerns.

You only have a few seconds to convert a potential lead into a client and even less time to create a great first impression. If the content doesn’t resonate with the visitor, either in content or tone, they won’t feel it was focused on them.

The impression created by vague content or poor grammar and spelling is even worse. Don’t allow poorly written content to drive away your high-value leads. When describing your plumbing service or product, show it as a solution to the challenges potential clients are facing.

Proofread and edit your content before publishing or hire a plumbing SEO content agency to do it for you. When your content resonates with prospects or clients, they will feel more engaged with your business and as a consequence, are likely to want to read more.

5. Your Plumbing Website is Not Responsive/Mobile-Friendly

Not Responsive/Mobile-Friendly

Nowadays, people are spending more hours on their mobile devices than ever before to search for local service businesses like yours. If your plumbing website is not responsive on devices other than a desktop computer, then you are driving potential clients away.

Some prospective leads want to book jobs with your company, but they cannot since they are attempting to access a desktop site from a mobile device like a Smartphone. More and more clients and plumbers are utilizing their mobile devices to read the news, shop, and contact other service providers, and that implies your lead generation efforts should follow suit.

Instead of waiting for prospects to go away and access your plumbing website from their desktop computer, a mobile-friendly strategy will assist you to reach them and convert them, wherever they might be.

6. Your Plumbing Website Doesn’t Provide Anything to Potential Clients

website should contain helpful resources

How can you obtain leads if you don’t have anything valuable to provide your prospects?

Your plumber website should contain helpful (not salesy) resources, content, and provides that prospects are itching to put their hands on. Think of white papers, e-books, slide decks, consultations, guides, and more.

You want to have a variety of content that will appeal to prospects depending on where they are in their buying journey. For instance, a “getting started” guide works for a prospect who is still exploring all of their options, while a free consultation or demo is ideal for someone who is ready to book a job with your company.

7. Slow Loading Speeds

Loading Speeds

Modern browsers are becoming accustomed to fast-loading plumbing websites. This implies that you are testing your prospect’s patience when your website loads in more than three seconds. In most instances, they will click off to another plumber’s website instead of waiting for your website to load.

A recent study found that slow-loading websites can frustrate your prospects or clients. Having such a website can lower your search engine rankings, as Google considers page loading speed in their search engine algorithm.

Simply put, your plumbing website must load faster and cater to their great swift internet connections.

8. Unprofessional or Poor Photography

Stock photos don’t work nowadays

Your plumbing website, in many cases, is the initial impression a client obtains of your company. Yet many plumbers skimp on photography. Stock photos don’t work nowadays. If you are utilizing stock photos, you will be able to tell and make your site feel cheesy,

Using quality images (probably of your team performing some work) is an effective way to build a more emotional experience for your visitor, but ensure they are unique and of high quality and showcase your real business or plumbing services.

Read more on top 4 proven ways of driving traffic to your plumbing website.

9. Too Much Clutter

unnecessary clutter

When it comes to designing your plumbing website, little is always preferred than more.

Although it can be tempting to hit your prospects or clients with everything at once and add interactive widgets, this can cause them to be overwhelmed by too much information. Consider your prospect or client each step of the way and build your website with an intention of offering the best user experience for them.

By taking the time to correct the flaws above, your website will begin to achieve higher levels of traffic and higher engagement levels across the board.

10. Crazy Scrolling and Pop-up Ads

Pop-up Ads

If your plumbing website has tons of unnecessary pop-ups, scrolling that your prospects can’t scan or read your content, that is a great turn-off for modern browsers. Call to action is awesome, but spammy and annoying links will drive traffic to your rivals.

Improve Your Plumbing Website Design to Generate Leads Consistently Every Month on Autopilot

Website Design to Generate Leads

Getting new clients for your plumbing business requires many strategies, and almost all of them hinge on online interactions.

The most crucial digital marketing asset you have is your plumbing website. Your plumber website design should incorporate several best practices, such as the ones we have highlighted below. When you implement them, you can generate more conversions/leads.

Your Plumbing website should be responsive/mobile-friendly

responsive/mobile-friendly website

Many people looking for plumbing services do so on their smartphones. In most instances, they require urgent help, so they utilize the most convenient tool. If clients find your plumbing business online and land on your website on their smartphone, they anticipate your site to load within three seconds and adapt to their device. Thus, it is important that your plumbing company site appear and display perfectly on mobile.

Your plumbing website should include social media links

social media

New clients want evidence that your business is trustworthy and reputable. The effective way to showcase this is through social proof. That could include testimonials, customer service awards, reviews, and ratings. Ensure these things are prominently visible on your plumbing website so that potential clients can conduct due diligence and ensure that your plumbing company is legit.

Your Website should describe what you do and the clients you serve

Be clear about what you provide and who your ideal clients are

While plumber services, in general, are the same, you want to be candid and clear about what you provide and who your ideal clients are. If you offer any specialized plumbing services, ensure that such pages are separate on your website, and this can improve your organic search greatly. Beyond services, you should not indicate if you work in the commercial or residential market or both.

Your Plumbing Website Should be easy to navigate

Easy to navigate website

Don’t make it difficult for prospects to find what they require. Make sure your menu is easier to find and resonates with the hierarchy. If prospects land on your plumbing website and find it easy, they may connect with you faster.

Your Plumbing Website Should Have a Professional Design

Your website typically represents your company, so don’t go it alone. Work with a Professional plumbing website design agency that has experience in your industry. By so doing, you will get a website that works and looks well.

Invest in Your Plumbing Website, and It Will Give Back in form of Qualified Leads

learn more about plumbing website design services

Making these upgrades to your site user experience and navigation will require an investment of time, but every hour spent improving your website will save many hours wasted manually chasing leads.

There you have it, ten factors that could be driving prospects away from your plumbing website. If you don’t have the time to implement these changes to create a consistent sales funnel that will generate high-value leads every month, our web designers can help with that.

Schedule a free discovery call with BlackStorm Design + Marketing to learn more about plumbing website design services today.

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