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Plumbing SEO

Plumbing Ads: Game-Changing Strategies to Attract New Clients and Book More Service Jobs

Learn the fundamentals of plumbing ads that will help grow your business (both offline and online)

The plumbing industry is experiencing a boom in times with more than 70% of plumbers saying revenues are growing. According to the Bureau of Labor Statistics, the demand for plumbers is expected to grow by 16% between 2018 to 2027. Thanks to its growth, the plumbing industry is also competitive. In fact, there are more than 480, 600 plumbers in the United States.

With such cutthroat competition, how do you keep your plumbing business’s name in front of potential clients?

That’s why you are here: to learn about plumbing ad strategies to help your business stand out in the industry.

Clogged toilet

If you want to attract new clients, re-engage clients who booked a one-off service job and scale your plumbing company, ads are a great place to begin.

Digital ads for plumbers help you target a particular audience, make the most of your budget, and check what works and what doesn’t to develop a marketing plan for your plumbing business.

This post will help your master the fundamentals of plumbing advertising for search engines, social media, and more.

Without further ado, let us dive in!

What is Plumbing Advertising?

Plumbing service advertising

As a plumber, you provide an essential service. And your clients require that service.

Plumbing advertising or plumbing ads revolve around how you connect their demand with your supply (your plumbing services).

Go back five decades, and plumbing advertising was in print – whether it was a billboard, newspaper, or magazine. But nowadays, the majority of plumbing ads are conducted online since that’s where your clients spend most of their time.

The major types of plumbing ads are run in the form of:

Plumbing ads

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads

In this post, we are going to discuss the ad types listed above, showing you how to make the most out of your ads and tons of tips to manage your plumbing advertising campaigns and book more plumbing service jobs.

But first, let us first answer this most important question:

Do I require plumbing ads if I have work coming in?

With the plumbing industry booming, more and more plumbers are identifying the potential to make good money. And with the stiff competition, the ability to attract clients will break or make your plumbing business.

Benefits of Plumbing Ads

Online plumbing ads can bring your business a consistent stream of leads.

What if someone told you, you could advertise your plumbing services online to clients within 1 mile of your plumbing company? Or that your business can reach prospects or clients who look on Google for “plumbing business near me” when they are close by?

This is the power of digital advertising. Modern marketing tools help plumbing companies to reach clients at the right place and time. With advanced analytics, digital marketing for plumbers isn’t a game of guesswork but a correct strategy that helps you achieve high ROI.

Simply put, online plumbing ads can bring your business a consistent stream of leads, thus reducing your cost of acquiring new clients, greater engagement with current clients, and consequently help unprecedented growth of your plumbing company.

The four main types of online advertising are paid search, native, display, and social media advertising. All of them reach your target market in a measurable and cost-effective way while increasing client loyalty and increasing your sales online.

Without further ado, let’s dive into how Google, Instagram, and Facebook work for plumbing companies.

Google Ads for Plumbers

Google Ads are the most common kind of ads that plumbers use.

Modern customers turn to Google to find solutions to their plumbing problems. Therefore, internet marketing is all about being available whenever consumers look for information about your plumbing service business.

Google Ads are the most common kind of ads that plumbers use. It is a beneficial advertising platform for plumbing contractors. You can use Google Ads to drive traffic to your plumbing website and establish your reputation, which can help you book more service jobs.

Related: The definitive Google Business Profile for plumbers

Google Ads is an efficient way to get your plumbing website seen in the top organic results on Google. This increases your chances that someone who requires a plumbing contractor will see your site first, which makes them more likely to call you about their plumbing needs.

But what are the actual advantages of Google Ads to plumbers? And is it worth it for your plumbing business? Here are some of the main advantages for your company:

  • Get more customers: When prospects see that Google ad is always among the prominent results, they will begin associating with your brand with reliability and quality.
  • Increased Visibility: With Google Ads, you can ensure that your plumbing website will be among the very first search results. This will significantly boost the chances of prospects finding you while they look for the plumbing services you provide. Additionally, when prospects come across your plumbing Google Ads repeatedly, they will remember your brand and become familiar with it.
  • Build Your Reputation: Online reputation management is really crucial for any type of home service business nowadays. Potential clients do not look at the quality of work or a professional portfolio.

Here are some strategies that will help you make the most out of Google Ads for plumbers:

Choose the Right Keywords

Search bar template

Google ads are one of the most potent tools in any plumbing marketing toolbox. Why? Since they place your ad right in front of your target client while they look for exactly what they require. But selecting the right Google ads keywords is always a daunting task. There are a lot of things that goes into it, and if you don’t know what you are doing, it can be a waste of money and time. With the right keywords, you can drive insane amounts of traffic who require specific plumbing help – and you will be the plumber to offer it to them. In order to choose the right keywords for your Google Ads campaign, you need to understand your target audience and their needs.

Competitors Bidding

Two men using laptop while running

A competitor bid is an ad that focuses on the search terms your rivals use to get new clients. It often appears identical to the original company website but with quality links going back to your website. This strategy has become more common as plumbing brands try their hand at paid search ads on Google.

Select the Ad types

Google provides numerous ad types, and it is incredibly crucial to select the right ones for your plumbing business. Here are some of the Google Ad types you may want to consider:

  • Responsive Ads: Responsive text ads instantly optimize themselves depending on what target market they are displayed to. They help you to include several descriptions and headlines, which can be combined in a manner that makes sense of every member’s search query. They are designed to make the most out of your screen space, so they are great for mobile users.Responsive Ads gif
  • Display ads: Google display ads utilize text and images to target prospects as they browse apps or websites in the Google Display Network. This network is comprised of more than 2 million websites, reaching more than 90% of all internet browsers all over the world. Display ads are particularly useful when it comes to reaching new clients but also work perfectly as part of your plumbing retargeting strategy.Google display ads gif

Use Negative Keywords to Avoid Wasting Your Advertising Dollars

Negative keywords are a great tool for plumbing Google Ads.

Negative keywords are a great tool for plumbing Google Ads. They can help to prevent your Google Ads from showing up for searches that are too narrow or too broad for the service you offer, phrases that people may search for when they are ready to book a service, or even searches for services that are similar but not identical to yours.

Create and Optimize Your Landing Pages

Plumbers landing page

For your business to succeed in Google Ads, you must place your ads on high-quality landing pages that can transform a prospect into a client. To make a quality landing page, you need to include relevant content, use high-quality images, use a compelling and clear call to action and make sure your site loads super-fast.

Setup Conversion Tracking

Conversion Tracking

If you are running a plumbing Google Ads campaign and not monitoring, you are throwing away your advertising dollars. Conversion tracking is the only way to know whether your Google Ads campaign is working or not. There are different types of conversions that you can track including sales, phone calls, and more. You can monitor all these things with Google Ads and understand how well every ad campaign is performing for the type of conversion.

Google Local Service Ads for Plumbers

Business overview

Just like the conventional pay-per-click plumbing (PPC) ads, Google Local Service ads show up at the top of search engine result pages- above organic listings.

These ads assist more local prospects to find your plumbing company, learn more about your plumbing services, and call you to take the next desired step.

Local Service ads for plumbing contractors typically feature three businesses at the top of the organic search results.

Prospects can pick these three plumbers or select “more plumbing businesses” to see their other options.

After clicking on more plumbers prospects will see a whole page filed with local plumbing contractors. At the top of this page, they can filter plumbing businesses by selecting the service they require.

This filtering option makes it hassle-free for users to identify the right plumber that suits their needs. Once a prospect finds the appropriate plumber, they will click on the listing to obtain more information.

On this page, they can see your areas and the services you offer. Prospects or visitors will also see a bio section of your plumbing company with a bulleted list of essential company characteristics. You offer your target audience crucial information here; the number of years you have been in the plumbing industry or sharing that you offer free estimates.

If prospects love what they see on your business listing, they can call your plumbing company right from the advertisement, and you will only pay when people contact your company.

Investing in Google Local Service Ads for plumbers is a great way to:

  • Be found at the very top of Google search results on a tablet, computer, and mobile device
  • Increase online leads to your plumbing business
  • Generate more low-cost leads.

The other difference with these ads is that instead of targeting search terms or keywords, they focus on famous plumbing services like sewer line repair, fixture installation, drain cleaning, Garbage disposal installation, plumbing repair, refining, and more.

Does my plumbing business require local service ads?

YES!

One reason why Local Service Ads are the best type of plumbing ads is because you only pay after every lead who contacts you, as opposed to pay for every click, like under the pay-per-click advertising for plumbers.

Plumbing SEO services can take your website near the top of organic search results but you require Google’s Local Service ads to get to the coveted #1 spot on Google.

Google Display Ads

Google Display Ads image

Google Display ads can help you promote your plumbing services when prospects are browsing online, watching YouTube videos, or using mobile apps and devices and more. Just like the conventional billboards along a highway, these ads are displayed to anyone who browses on the internet and gives your company greater online visibility.

Google Display ads for plumbers operate as your secret agent who goes out and tracks down your prospects, then displaying the ads that they think you are interested in viewing. You will better placed to persuade that client and drive them to your plumbing website.

Facebook Ads for Plumbers

Facebook Ads template

Social media for plumbers can be a great tool to advertise your plumbing business, and it helps you easily target your ideal clients and monitor your ad campaign results. Use social media to advertise specials or services, show off a perfectly done project or share positive testimonials or reviews.

There are numerous ways you can advertise your plumbing company on Facebook, including particular posts that are currently on your Facebook business page or developing catchy ads.

The best plumbing ads on Facebook are targeted to a particular audience, regularly optimized for numerous devices, and integrated with a larger internet marketing strategy.

Since prospects are not actively looking for services to book on Facebook (unless they are on a marketplace), the platform utilizes an interest-based marketing strategy. It helps you advertise to particular audiences depending on their online activities and interests.

Facebook’s sophisticated target audience selection tools allow plumbing ads to target the following:

  • Lookalike audiences: Reach new clients whose interests are the same as those of your best clients.
  • Custom audiences: Prospects who have already engaged with your plumbing company off or online.
  • Core audiences: Users grouped together by interests, geography, age, and income level among other things.

If you are not leveraging Facebook’s advanced targeting models, you are missing out on an important tool that can assist you to reduce your advertising dollars and skyrocketing your conversion rates.

Examples of Plumbing Facebook Ads

Photo Ads

Plumbing inspection and repair

You can utilize photo albums to advertise different plumbing services, as well as after-and-before images of successfully completed projects. Before and after images work especially well because they highlight your skills and show prospects what they can expect when they start working with your business.

Video Ads

Plumbing slide show

If you show your friend how to eliminate water from a flooded basement, then you will be the first person they will call if one of their water pipes bursts. Your friend will trust your company with their project because you have assisted them before. Video ads have emerged as one of the most efficient formats to promote your plumbing services or brand in multiple ways. With Facebook ads for plumbers, it’s possible to share a video from its Ad manager or boost a specific post that incorporates a video from your Facebook Page.

Story Ads

Facebook story

These full-screen experiences show up in between the stories prospects or clients regularly watch. Story ads provide more freedom than the typical image or video ads since you can experiment with different augmented reality and video effects.

And remember, simple posts on your Facebook page feed that display your expertise can be just as effective at reaching your plumbing ad campaign goals. If you follow an internet marketing strategy and create valuable content consistently that aligns with the needs of your target audience and inspires long-term relationships.

Instagram Ads for Plumbers

Instagram Ads

If you think that Instagram is only for brand influencers, think again!

Instagram has more than 1 Billion active users every month, and most of those users are in the market for plumbing repair, maintenance, replacements, or more. The primary benefit Instagram has over other advertising platforms is its visual nature. If you have a plumbing business that offers services having a visibly noticeable result (plumbing services), then Instagram is a good platform to advertise and showcase your plumbing business.

Visual appeal is a huge factor when prospects make a purchase or hire your plumbing services. In some cases, visual content generates more plumbing leads since it is easier and faster for the brain to process.

Moreover, Instagram Ads are fully integrated with Facebook Ads, so you can have some customization, targeting abilities, and diverse ad formatting. Instagram works perfectly when ads are designed to engage with your sales funnel and are simple.

Instagram is an image-based social media advertising platform for plumbing contractors. To outrank other posts from your competitors, you want to be sure that you use strong videos and images that tell a story of the projects you have completed for previous clients.

Just like Facebook, Instagram offers numerous plumbing ad types including:

  • Image ads
  • Stories ads
  • Collection ads
  • Video ads
  • Carousel ads and more

Naturally, the kind of plumbing ad format will depend on your target audience and campaign ads.

Offline Plumbing Ads

As an internet marketing agency for plumbers, we always call for digital transformation and regularly underscore the value of internet marketing. But, we also understand that service-based businesses like plumbing contractors still benefit from conventional advertising techniques because their operations are mainly bound by their location or service area.

Ideally, your plumbing company should be doing both offline and online digital advertising to reach as many clients as possible. When it comes to offline plumbing ads, a few conventional strategies are still effective such as:

Sending postcards to homes or businesses in your service area

Postman putting a letter in a house mailbox

A postcard has the power to target your market with a concise and clear message. And it achieves by grabbing your potential client’s attention. A high-quality postcard cannot be ignored easily by prospects or clients.

Postcards are easier to create using the free templates from Mail chimp. They are also inexpensive to distribute because you can mail them in bulk quantities.

  • Putting Lawn Signs on the property of satisfied clients
  • Car van wraps
  • Business cards
  • And more

Plumbing Pay Per Lead Generation Sites for Plumbers

Lead generation websites normally connect clients in need of services (such as plumbing) with the right plumbers. These platforms help plumbing contractors to connect with prospects who are actively searching for their services online:

Thumbtack

Thumbtack website

Thumbtack for plumbers operates in two ways:

  • Homeowners can look for plumbers who may be well-suited for their projects.
  • Plumbers can select the type of leads they wish to pay for by tweaking their target audience preferences.

Nextdoor

Nextdoor website

Advertising your services on Nextdoor can assist your plumbing company to get found by local businesses or homeowners that require your services.

You can use Nextdoor to launch your business to your local community, establish your reputation, and post ads.

Plumbing Ad Ideas to Help You Get Started

Know Your Target Market

Target Market

Whether you use Google ads, Facebook ads, or postcards, you will need to first understand your target market.

List down every detail you know about your best and current plumbing clients, including:

  • What kind of neighborhood do they reside in?
  • What type of businesses or homes do they have?
  • How old are they? Do they have a family?
  • What are their income levels?
  • When do they frequent most during their leisure time? (Online? Instagram or Facebook? Or at a local community center or library?)
  • What type of plumbing services do they normally need?

The responses to these questions will assist you to create ads that resonate with your target audience.

Know What Makes Your Plumbing Company Unique

Plumber screwing nut of pipe in the heating system in the boiler room

Figure out why your current clients choose your company to solve their plumbing needs. What makes you outrank your competitors?

This is what is known as a Unique Selling Proposition (USP). Write down the USP in a few words and incorporate it into your plumbing ads.

Related: How To Create A Strong Brand Identity For Your Plumbing Business

Define Your Plumbing Advertising Goals

Plumbing technician finishing kitchen sink pipeline installation

Knowing your plumbing marketing goals will assist you to craft an effective plumber advertising campaign and select the right platforms.

Here are a few examples of plumbing ad goals you may have:

  • You have a new service to promote
  • You have just launched your business and require plumbing leads urgently.
  • You have expanded your plumbing business in a new neighborhood and want to outrank well-established competitors.

Then figure out which plumber advertising channel will be most effective to achieve your goals. For instance, if you want to improve brand awareness, Google display ads will be a great option. If you need plumbing leads urgently, Google’s local Service Ads or search ads may be a great fit for you.

Develop Your Ads

Content ads creation

Make utilize these tips to design a professional ad for your plumbing company:

  • Keep your ad design simple by concentrating on one message (e.g., testimonial, service, or before and after photos).
  • Add a compelling and clear call to action that encourage clients to visit your plumbing website or contact you to book your plumbing services.
  • Select your brand colors and utilize them for all your ads to remain memorable and consistent.
  • Use professional templates to design great plumbing ads to reach more clients.

Allocate Your Advertising Budget

Financial planning for your advertising

To set your advertising budget, you should be able to know the amount you are likely to spend in acquiring a new lead.

Next, figure out the number of clients you require consistently every month.

Do this to know your monthly advertisement budget:

Client acquisition cost X the number of customers per month = Monthly ad spend.

Remember to stick to your budget once you have set it. Internet advertising can be very expensive and you don’t want to spend more dollars than you can afford.

Monitor Your Ad Campaigns

Track your ad’s results and performance

To make the most out of your plumbing advertising strategy, you need to track your ad’s results and performance. This will help you know if you are attaining your goals and what advertising channels or platforms generate more results for your plumbing company.

Related: 10 Important Plumbing Marketing KPIs You Should Be Tracking In Your Business

Frequently Asked Questions About Plumbing Ads

question marks gif

What is the best platform to advertise your plumbing company?

Facebook remains the most famous social media around the world. It is a great start for plumbing advertising, as the platform recommends local plumbing businesses in the neighborhood to clients seeking out plumbing services.

How can I market my small plumbing business?

Here are our best ways to begin some marketing in ways that you have never imagined before including:

  • Creating a professional plumbing website
  • Conduct SEO to make your website get found by prospects online
  • Use paid search engine marketing to make your website get found on the first page of Google search results
  • Foster online reviews
  • Start a customer referral program

How do you get more clients to your plumbing business?

Here are some marketing strategies that you can use to attract new clients to your plumbing services business:

  • Optimize your Google Business Profile
  • Use Google Ads
  • Try Google Local Service Ads
  • Create helpful and informative content
  • Submit your plumbing website to online business directories.

Plumbing Ad Services from Blackstorm Design + Marketing

Plumber with laptop

Blackstorm Design +Marketing is home to plumbing ad experts. We have many years of proven experience advertising plumbing businesses like yours.

We often realize that plumbers that we have worked with are not experts in generating leads and sales online, a skill their rivals have easily honed.

We understand that you are dealing with real and urgent issues such as unblocking a clogged sink in your client’s homes. Let us deal with all the crap online so that you can focus on what matters most-serving your clients.

Schedule a free discovery call with Blackstorm Design + Marketing to learn how digital advertising for plumbers can improve your marketing strategy or read on to know more about our digital marketing services for plumbers

Marketing services your company might be interested in

Categories
Google Advertising Plumbing

How to Make the Most out of Google Ads for Plumbers on a Limited Budget

Let us face it. Most homeowners don’t think plumbing is a big deal unless their water systems have a serious problem. So to speak, they don’t require a plumber unless their water system breaks down, which doesn’t happen daily.

As a plumbing contractor, it can be overwhelming to market your plumbing services on your own. Obtaining new business or leads might be daunting unless you seek the help of a professional marketing agency.

There are tons of plumbing marketing options out there from Facebook ads to Yelp reviews and more. Google Ads for plumbers is a great option for many companies because of its targeting options, flexibility, and reach. Currently, plumbing Google Ads has increasingly become crucial to booking more jobs and increasing sales.

When a homeowner has a plumbing problem within your target market, your company has a chance to show up as the #1 result in their search engine results pages for “plumber near me!”. Google operates on a pay-per-click model that offers the ability to select the keywords that you want to rank for within Google – these are search terms that prospects are utilizing to find you. You can bid on these keywords and display ads for them.

For instance, “Emergency plumber near me,” “local plumber” and “plumber in Y city” are all keywords your prospects are using to look for your plumbing business. With Google Ads, your clients can find your plumbing business with just a simple search on Google, whenever they are.

Google ads for plumbers can be overwhelming to first create and manage. Luckily, this post will guide everything you require to know, from developing a stellar Google Ads strategy to optimizing your campaigns to increase your chances of booking new jobs and skyrocketing your sales online.

Without further ado, let us dive into our post!

5 Reasons Why Google Ads for Plumbers Is Important

The plumbing marketing world has changed dramatically recently; Google Ads is one of the platforms that are in charge of this major transformation. Indeed, Google Ads for plumbers is one of the best and most effective tactics of internet marketing.

Here are some reasons why you should consider using Google Ads for plumbers in your business:

1. Google Ads Increase Customers and Leads

Female homeowner shaking hands with plumber

When your prospects or clients notice that your plumbing ad consistently ranks at the top of the search engine results page, they will start to associate your brand with dependability and excellence.

This means that you will be the first business people think of when they need a reliable plumber to offer quality plumbing services. You can monitor this using Google Analytics and Google Business Profile.

2. You Obtain High Results on Investment

ROI gif

Unlike other plumber marketing strategies, Google Ads helps you to only pay for ads prospects or clients click on. After optimizing your Google Ads campaign, you can get a higher return on investment, which may not be possible with other advertising strategies.

However, this takes effort and time, you have to find the approach that suits your plumbing business. To get an overview of what campaigns will generate the best results, you have to monitor and test your campaigns regularly. Google Ads for plumbers is perfect for this since it’s transparent and the details you require are available.

When you pinpoint areas of your campaign that offer a good return on investment, you concentrate your budget and efforts on such areas. If there are some parts of your campaign that are costing you money, discard them. Invest that money into successful campaigns, and such campaigns will test you in the future.

3. Google Ads Help Build Your Reputation Online

Online reputation

Your plumbing company’s online reputation is important in the modern digital world. Prospects or clients look at more than just a professional portfolio or quality work.

Google search ads can assist in establishing your online reputation as a reliable plumbing service company.

Essentially, Google Ads is more effective than promoting your plumbing services on social media (for instance, Facebook ads for plumbers) because Google has more credibility for getting legit local plumbing services in an area.

4. Google Ads for Plumbers Give Transparent, Fast Results

It is easy to monitor the progress of your Google Ads

Google ads have a reputation for delivering quick, transparent results and reports of your digital marketing campaigns. It is easy to monitor the progress of your Google Ads since the dashboard offers you all of the details related to every campaign, like the ads clicked, the search terms (keywords) that prospects or clients entered, and the cost of clicks.

These features make Google Ads for plumbers an extremely intuitive and transparent system.

5. Unique Targeting Capabilities

Target market

As a plumber, you know the essence of quality plumbing leads. At the end of the day, your Google Ad campaign should attain the goals of your plumbing brand. With Google enhancing its algorithms on a daily basis, you can be guaranteed of reaching your target market.

You can opt to bid for particular long-tail keywords or even short ones. While the former allows you to target prospects with high search intent, the latter may help you obtain higher traction with fewer plumbing leads.

Types of Google Ads for Plumbers

No two Google Ads campaigns are created equal, though they are distinct types of ads that you can leverage:

  • Search Network Campaign: Through a Search Network Campaign, your ad will show up on not just Google Maps and Search but also hundreds of other Google partners, including Google Shopping and YouTube. On any of these websites, when prospects or clients look for a keyword for your Google Ad campaign, they will come across your ad.

Google Search Network Campaign

  • Google Display Network Campaign: This kind of ad helps you to showcase your visual ad in front of prospects using Google Display Network products, including YouTube and Gmail.

Google Display Network

  • Video Campaign: Here, your plumbing service company will be displayed on YouTube and other Google Display Network properties.

YouTube gif

Pro tip: No matter what type of Google Ad campaign you select; it will incorporate more than one ad group. Every ad group may represent a different service you may want to market to the same target audience, and each ad group might have a unique plumbing keyword set.

Winning Tips for Getting the Most Out of Your Google Ads for Plumbers Campaign Account

If you are a plumber just getting started with Google Ads, all the options and functionality can seem a little challenging.

There are a lot of features to explore and settings to fix or adjust, which can be both frustrating and time-consuming. You may even come to know that you are spending a lot of time looking for information on Google Ads help forums.

If this sounds like you, you are not alone. We all want as many controls and tools as possible, but not at the expense of losing control over your Google Ads campaign.

So here are our winning tips for obtaining more of your Google ads account for your plumbing business:

Create a Google Ads for Your Plumbing Company

Google Ads website

Setting up a Google Ads account is easy and simple. For this post, we will utilize a fictitious plumbing business as the main example. Click on “Start Now” at the upper right-hand corner or on the left side of the main page. You will be then being requested to sign in with your Gmail account.

Google will then request you what your main advertising objective is, and you can click on any of these three options offered. For instance, I select to “Get more sign-ups or site sales.”

Before you continue to the next page, it is crucial to scroll to the bottom of the page and click on “Switch to Expert Mode.”

You will then be directed to another website requesting you to set your goals relevant to your campaign. Google Ads campaign is comprised of ad groups that focus on attaining goals like increasing client conversions for the business. Every campaign has its targeted location, set budget, and targeted audiences. A Google Ads account typically consists of multiple campaigns which target different objectives for the business in its internet marketing.

For the purpose of this page, go ahead and click “create an Ads campaign without an objective’s guidance.” This will help you have more control over your Google Ads campaign tactics, thus limiting Google’s input.

Next, you should choose “Search” as your type of campaign. It will then request you to select which results you want to see from the digital campaign. Proceed and click “phone calls” and “website visits.”

Configure General Settings

campaign settings

After clicking “Continue” from the previous page, the type of campaign will be taken to the general settings for your campaign. Here you will be requested to give the name of your campaign, and so we put “Plumbing.” Next, you want to unselect “Display Network” while you may keep or not keep “Search Network” selected based on your budget.

Take Time to Understand and Set Your Google Ads Campaign Goals

Set up your Google Ads campaign account

When you initially set up your Google Ads campaign account, you will instantly begin operating some ads. You may even think, “this is not too bad,” and decide to leave your account alone to generate desired results.

However, you will begin seeing less and less organic traffic, and your return on advertising spend and conversion rates will drop!

This occurs because we normally skip the most crucial step of setting your Google Ads account: understanding our plumbing business goals. If you don’t set clear objectives, you won’t understand how to tweak your ad settings. And even if you identify your goal, without understanding the right level of traffic to focus on, you may end up spending more money than necessary.

Choose the Right Keywords

Google Ads operates on keywords.

One of the most crucial resources available to any digital plumbing marketing strategy is Google Ads. This is because they put your ad directly in front of your target client as they search precisely for what you provide. However, choosing the right Google Ads is not always easy. Numerous factors have to be considered, and if you don’t know the best practices for Google Ads, it may be a significant waste of money and time.

Google Ads operates on keywords. These keywords trigger your ad to show up on the search engine result pages. This needs you to perform keyword research. You can use multiple research tools to assist know the search terms to use in your campaign. As you look for various keywords, you need to focus more on long-tail plumbing keywords.

Related: The Ultimate Plumbing SEO Guide: Best Practices and Tips to Get Clients Online

These are search terms that contain three or more words. Long-tail plumbing keywords are more specific and targeted to one business. A generic plumbing keyword like “plumber” will be hard to rank for in the search engine result pages.

Instead, try something with your neighborhood, city, or even your postal or zip code. For example, “plumber in Murfreesboro TN” or “Murfreesboro plumbing contractor.” Long-tail plumbing keywords generate quality traffic for your advertising campaign because they are more specific and will drive qualified leads who want to get the most accurate and relevant results. By researching long-tail plumber keywords, you will attract leads that are more qualified and more likely to book a job.

This will assist you to get more conversions for your plumbing business.

So, how can you select Google Ads keywords that will support your company’s growth without breaking your bank account? Here are some pointers:

  • Understand your target audience
  • Develop their personas
  • Figure out what they are searching for
  • Make a list of common keywords that people use
  • Use long-tail keywords to increase your ad visibility online
  • Use keyword research tools like Ahrefs and Google Keyword Planner to identify search terms relevant to your plumbing business.

Check The Quality of Google Ads and Ensure They Appear, Professional

Man fixing leaking tap in kitchen

There is nothing so frustrating than seeing Google Ads for plumbers that don’t appear professional. When you utilize Google Ads, you will need to create effective professional ads. This may seem like a common thing, but it is an important part of your advertising campaign. You should create Google Ads that will get your target audience to click on them.

First, you will want to include your keywords in your ad copy. This will make sure that your Google Ad is relevant to their organic search. After that, you will need to create a compelling headline.

You need to create an eye-catching and interesting headline that will make your target audience click on your plumbing Google Ads. Lastly, show your audience what you need them to do after coming across your ad. Include a compelling call to action in your Google ad to help them to take the desired action and convert them into a paying client.

Add all these elements to create an effective ad for your marketing campaign. You will get more clicks on your ads by creating better ads that grab the attention of your leads.

Use Negative Keywords to Avoid Wasting Your Advertising Dollars

Negative keywords

Google ad for plumbers also provides the option to include negative keywords; words that you don’t want to be associated with.

For example, if you offer emergency plumbing services but not selling dolphin keychains, you would not want to show up for the search results to the latter. To know how prospects or clients are accidentally looking for you, check your Search Terms report. Here, you will be able to pinpoint irrelevant queries that are leading people to your business and include them in your list of negative keywords.

Set Your Google Ads Budget

Google Ads Budget

For Google Ads for plumbers, you can only set your budget on a daily as opposed to a weekly or monthly basis. A good strategy to follow when allocating your budget is to be a little conservative in spending. It is fairly simple to use lots of advertising dollars quickly, so that’s why you need to optimize your ad budget spending. Kindly note, your daily ad budget should reflect the amount you are willing to pay for the campaign.

Make Google Ads Stand out with the Right Extensions

Google Ads Extensions example

Extensions are a great way to generate more revenue from the same ad spend.

In fact, extensions can generate up to double the revenue compared to ads without extensions. A lot of Google Ads for plumbers focus mainly on the paths, headlines, and descriptions of your primary ad.

However, Ad extensions are an important part of the client experience and can offer your ads a great performance boost.

Google Ad extensions can assist you to tell your plumbing brand story better while providing valuable details to your clients.

There are numerous ad extensions to select from, but here are the ones that are mostly used:

  • Sitelinks Extensions: These are extra links your clients may find important that direct them to unique landing pages on your plumbing website.
  • Callout Extensions: Use these to establish trust with prospects or clients by incorporating entries such as “Peace of Mind Guarantee” or “Professional Fast Service.”
  • Structured Snippets: You can include these to offer more details about the features provided. They are based on particular categories, so be sure to select an important category as you create your ad extensions.
  • Call Extensions: This will assist you to pull your company phone number into the listing.
  • Location Extensions: If you have a brick-and-mortar office, you can link your Google Business Profile to your Google Ads campaign account. Activating this extension will pull in your phone number and address to your ads for prospects to understand your location easily.

Organize Keywords into Ad Groups

Keyword organizer

Sending prospects or clients who click on your ad to a plumbing landing page that discusses the same topic as the keyword in your ad groups will result in a higher quality score.

This implies that you will be charged less for every click and your ads will be displayed more often. This is because Google wants to show ads that are relevant to their target audience, and increasing your quality score may sound like a no-brainer.

Yes, as the ad copy for plumbing services becomes more specific, you will be tempted to link the ad to pages that are already existing, instead of developing new ones.

This is where many plumbers go wrong. They fail to customize their Google ad copy to match their landing pages in an effort to minimize work on their team.

If your ads are not related to the landing pages, your prospects are unlikely to convert. Outsourcing your PPC marketing to a professional plumbing Google Ads management company implies you will obtain the insight and attention you require to optimize your campaigns to obtain the most out of your advertising dollars.

Bid on Your Competition

An ad mainly focuses on keywords of rivals is known as a competitor bid.

There is no better way to attract your rival’s clients if your niche is competitive like roofing or plumbing than putting a bid on their brand names in Google Ads. As a tried and proven strategy that generates great results.

An ad mainly focuses on keywords of rivals is known as a competitor bid. With quality links pointing back to your plumbing website, it regularly has an identical or similar appearance to the actual plumbing website.

This strategy has become famous as more and more plumbers use Google ads. Now is the time to use this strategy, leading to your plumbing company’s success.

Setup Conversion Tracking

Conversion action

The best way to enhance your ad campaign is to check the statistics and know which ads, keywords, and placements are working and which are not generating desired results. Then optimize the ones that are not working.

This way, you will stop wasting money and time on things that are not generating results and on content that is not attracting your target audience.

Without conversions tracking, running Google Ads for plumbers is essentially a waste of your advertising dollars. To know whether your Google Ads are effective, tracking conversions is important. Without it, you can only operate on speculations.

Get Specialized Help with Your Google Ads for Plumbers with Blackstorm Design + Marketing

Adjustable wrench

Google Ads requires a specialized approach from experts with relevant experience, like those at Blackstorm Design + Marketing.

When a homeowner needs a “plumber” and looks for one online, they don’t simply search for the first result. Before they make a decision, they click on a few of the initial links that show up on the search results, read some reviews online and assess rival plumbing businesses.

If you are a plumbing business owner, you understand how competitive the industry is. And you have undoubtedly thought of utilizing Google Ads as a strategy.

But have you thought of hiring a knowledgeable team to assist in getting the most out of this plumbing marketing strategy?

If used wisely and carefully, Google Ads for plumbing contractors can be a great tool for growing your business. However, many plumbers lack the knowledge or time to effectively manage their Google Ads campaign. They regularly find it daunting to compete with nearby plumbing companies with huge advertising budgets.

We can assist with that. Blackstorm Design + Marketing is a team of experts with years of experience in Google ads for plumbers.

We understand how to make Google Ads work effortlessly for your business, bringing in more customers without costing you more than your competitors do in advertising.

If you need specialized help to run Google ads for your plumbing business, schedule a free profit session with Blackstorm Design + Marketing today.

Categories
Plumbing Social Media Advertising

Plumbing Facebook Ads to Get Ahead of the Competition

Plumbing Facebook ads is an extremely powerful tool to promote your services or business online.

The plumbing industry has experienced unprecedented demand in recent years. In turn, this has caused the industry to experience a surge in growth for plumbers.

This high demand, coupled with the changes in weather patterns, only increases the urge for reliable plumbing companies.

Plumbing Facebook ads

While it may seem like this is an ordinary scenario for plumbing contractors, there is cutthroat competition for this kind of business. This is where plumbing Facebook ads come in.

When the housing market hits up, or a storm hits, a plumbing company requires to differentiate itself from its rivals. But what do Facebook ads for plumbers look like? Is it possible such ads can assist you in differentiating yourself in the crowded market?

Why Do Facebook Ads for Plumbers Work?

Facebook Ads

Facebook is now one of the most famous plumbing marketing platforms under the sun. With more than 2 Billion active monthly users, Facebook has become a critical tool to advertise plumbing businesses across the globe. Plumbers see it as a basic social media platform to interact with their clients and market their services to a vast marketplace. If you normally use Facebook to complain about politics and share memorable family photos and random thoughts, then your plumbing business may be missing out.

First, let’s discuss why plumbing Facebook ads are an effective marketing strategy for anyone who markets or owns a plumbing company. Facebook ads have several benefits, and these features make them a good choice for the plumbing industry. Of course, there is the undeniable power of Facebook.

So, it still pays off to advertise your plumbing services on Facebook, but let us discuss what precisely makes it a great platform to market your company. Here are reasons why you should invest in Facebook ads for plumbers:

  • Plumbing Facebook ads provide robust analytics: Facebook has no limits when offering you analytics and reports about your ads performance. You are given metrics about your post engagement, weekly reach, page likes, and which posts have the best performance. Best of all, you also gain insights on things such as conversions, sales, and even clicks. By seeing such information, you can tweak your ads based on what is required.
  • Ability to Micro-target your exact target audience: Facebook’s targeting abilities are super amazing. This means you can target based on behaviors, age ranges, languages, location, and demographics. This is what sets Facebook apart from other advertising platforms.
  • Facebook ads for plumbers are easy to set up and generate fast results.

Types of Plumbing Facebook Ads

Plumbers have tons of campaigns and targeting options to select from.

Plumbers have tons of campaigns and targeting options to select from. It is no wonder plumbers of all sizes, use Facebook ads.

While having access to numerous advertising options is a plumber’s dream come true, it is also makes getting started a daunting task. If you are feeling overwhelmed, look at the following types of plumbing Facebook ads to see how you can use them in your Facebook ad strategies.

Image Ads

Image ads also known as photo ads feature a still image and an accompanying text and a compelling call to action. You can utilize boosted posts or create new ads for your plumbing company. Plumbers can use image ads in their newsfeed section to showcase their services online. Branded images showcasing your staff and team create the most clicks and engagements.

Video Ads

Plumbing Facebook ads are much similar to image ads, the difference being the content format. They feature motion or video graphics, while image ads are graphics or still photos. You can create video ads on Facebook or boost organic posts that incorporate video. Plumbers can use video ads in their newsfeeds to showcase their services online. The most encouraging videos include your staff at work accompanied by subtitles and audio.

Instant Experience

Instant experience ads, formerly known as canvas ads offer mobile ads that can grab the attention of your target audience. They are multimedia, full-screen ad types that deliver quality content to your target audience. Prospects or clients can engage with photos, videos, or carousel in one ad.

Carousel Ads

Plumbers can go with carousel ads for several images in the News Feed. You can include up to 1o videos or photos for your ad, and each possesses a separate link. They are ideal for promoting several plumbing service types in one ad.

Collection Ads

Plumbers may not require collection ads because they mainly focus on product-based sales, which most plumbing contractors avoid.

How to Get Started with Plumbing Facebook Ads in 8 Steps

Before we jump in, it is crucial for plumbers to think about why you are advertising and the goals they want to achieve. By understanding your measurement of success ahead of going live with plumbing ads, you will be able to know which ad objective is suitable for your requirements.

1. Set a Clearly-Defined Goal

A plumbing contractor must set a goal.

Before creating a Facebook ad, a plumbing contractor must set a goal. Your goal should reflect how you want prospects or clients to do after seeing your promotion. For example, if your objective is to showcase your new plumbing website, you can launch and that generates traffic to your URL. Read on to understand the list of goals below:

a. Awareness

Awareness goals help to create an interest in your plumbing services among prospects. Creating more awareness showcases your plumbing brand and the value it offers. One instance is a plumbing contractor looking to expand its service area to a nearby neighborhood. By utilizing the brand awareness objective, you can launch a Facebook ad campaign that inspires local homeowners to select your plumbing business.

b. Consideration

Consideration goals get prospects or clients about your overall plumbing brand. One example might be a local plumbing contractor with a new site who utilizes a traffic goal to streamline new browsers to the site and help you with on-site conversion optimization to achieve the rest.

c. Conversions

Conversion goals are more aligned with a storefront business. A conversion goal generally generates store traffic, but plumbing contractors can still use them to obtain more online sign-ups and other amazing engagements.

When it comes to plumbing ads, there are numerous ads you could be working on, so you need to scale down to one per campaign.

Examples of plumbing Facebook ads may be:

  • Introduce your company to new homeowners in the neighborhood
  • Educate property owners on the dangers of an aging plumbing system
  • Show photos of hail damage after a major storm has hit the area

The objective becomes especially crucial when you begin to select your campaign awareness goal as you set up your plumbing Facebook ads. If you understand your goal beforehand, it assists guide you as you make decisions regarding targeting and awareness.

2. Choose Your Target Market or Audience

Target audience

Finding the right target audience is the most important part of creating quality Facebook ads for plumbers. To research your target audience, there are crucial questions to remember before knowing who your target audience is for your plumbing Facebook advertising strategy. The responses to these questions are not necessarily complex, but it takes time to collect and verify the responses. Remember, the right target audience plays a vital role in determining the success of your plumbing Facebook ads.

Since it determines who Facebook will show your plumbing ad to, a strategically defined target audience is important for the success of advertising campaigns. As stated earlier, the target audience for your ad can be customized based on all the following demographics:

  • Age
  • Location
  • Gender
  • Behaviors
  • Interests

3. Address Your Prospect’s or Client’s Pain Points

To effectively target your client’s problem, research your target audience.

Most of your potential clients don’t care about the materials you use or the process. They care more about the benefits of your plumbing services and they want to know how your company will add value to their lives.

You might think that clients can deduce the advantages of selecting your company just by hearing about your plumbing services, but most of your potential clients aren’t plumbers. As a plumbing company owner, your role is to help homeowners understand the benefits of your services.

So, how do you show the benefits of your plumbing services? Begin by assisting homeowners to understand the “pain” of ignoring their current problem. As a plumber, you want to leverage the emotional part of their pain points. This way, you are creating an urgent need that your plumbing services will solve all while encouraging leads to invest in their home.

To effectively target your client’s problem, research your target audience. Remember that problems will vary depending on your target market and not all plumbers will target the same pain points.

Related: Top 6 Social Media Marketing Strategies For Plumbers

Once you have identified some common plumbing problems, create a unique Facebook ad copy around them. Using your ads to address your prospects’ pain points is an effective way to showcase the value of your plumbing services and distinguish yourself apart from the competition. Best of all, you highlight the value of your services, the actual expense becomes less of a concern for homeowners when booking a job. Ultimately, you are showing homeowners that investment is crucial to resolve their problems.

4. Create a Quality Plumbing Ad on Facebook

Design your Facebook ad.

This is where plumbing Facebook ads get really fun! Now it is time to design your Facebook ad. There are two ways to design your ad: by using an existing post that will be published on your page or from scratch.

Utilizing an existing post

For specific kinds of ads, like boosted posts you can design your ad using a post that had already been published on your Facebook page.

To do this, choose the “use existing post” option. From here, you can select your page from your linked accounts and choose the post you want to use as your ad.

Creating a new ad

If you want to create a new ad from a blank canvas, the initial task is to choose a format. You have probably come across numerous Facebook ad formats on your news feed, but your options vary depending on the goal you set for your ad during the third step. Facebook has about eight ad formats and it will recommend one or more to you based on your plumbing marketing goal.

5. Consider Your Facebook Ad Placement

You cannot get into the specifics about where your Facebook ads will be displayed. For example, you will not be able to request them only to appear on your Facebook groups. But, that doesn’t imply you have no control whatsoever. There are numerous options for plumbing Facebook ad placements.

Stories

Facebook stories

Because Facebook has recently acquired Instagram, users can now show temporary pictures in their “stories” section. Story plumbing ads occupy the whole screen and appear momentarily between images.

Feed

Facebook feed

Whenever you scroll through your Facebook feed and realize a sponsored post you are viewing a plumbing feed ad. These ads can be effective when they are focused on the right audience. These Facebook ads will appear on both desktop computers and mobile apps.

Messenger

One of the numerous options for plumbing Facebook ad placements.

If you have ever connected with a prospect or client on messenger, then you can send them a sponsored message on Facebook. Perhaps a prospect reached out to your business requesting your available services and you want to follow up a month afterward with an offer.

Right Column

You can also publish ads on the right-hand column of your Facebook page.

You can also publish ads on the right-hand column of your Facebook page. Such ads will not interfere with your user’s news feed so they will be less irritating. They are restricted to desktop computer users, so you will not be able to reach prospects who are on mobile devices.

6. Create the Right Offer

Give people a good reason to pay attention to your ad.

When Facebook users are viewing their posts and news feed, you have to do everything possible to grab their attention.

This doesn’t imply adding some random picture or video for shock value. It does imply offering prospects a reason to stop and look at your plumbing Facebook ad.

One way to achieve this is via an offer. Give people a good reason to pay attention to your ad. Make a unique value proposition that outranks the competition, whether it is an offer for more details, financing or perhaps obtaining a free quote.

Make your target audience understand right away what your plumbing company is providing and what they require to do in the next steps.

7. Set Your Facebook Ad Campaign Budget

Now it is time to decide how much you want to spend on your Facebook ad.

Now it is time to decide how much you want to spend on your Facebook ad. When you allocate a budget, it is crucial to remember that this cost represents the amount of money you want to spend on your ad. You can allocate your budget daily or as a total amount for the whole campaign.

Daily: A daily budget gives you a limit on what you spend daily on your ads. Facebook will utilize the criteria you set to identify the right time and place to show your ad to your target market. Once your set budget has been depleted, the ads will stop running for the day. The cycle will repeat the next day.

Lifetime: A lifetime ad budget is the maximum amount of money you want to spend during the whole period of your whole ad campaign. You give Facebook a specific number and the date you want to end the campaign, and it will utilize the money based on your ad performance. Once your budget is depleted, the ad campaign ends.

8. Track Your Facebook Ads Performance Metrics

Facebook Ads Performance Metrics

Once your plumbing Facebook Ads are running, you will want to keep a keen eye on how they are performing. To see these results, you will want to monitor their performance in two major places: your plumbing marketing software and the Facebook Ad Manager.

Some of the primary metrics to look for include the level of engagement, videos, and performance. Clicks, settings, and events.

No matter the kind of metrics you use to assess the success of your plumbing advertising efforts, you can get all that data in the Facebook Ads Manager.

Need Help with Plumbing Facebook Ads Management?

Schedule a free profit session with one of our Facebook Ads experts to get started today.

If you are like most plumbing contractors, you probably don’t have the resources to hire an expert full-time and time to mess around with Facebook ads. Do your bottom line, your family, and yourself a favor and get a free social media analysis from Blackstorm Design + Marketing.

Schedule a free profit session with one of our Facebook Ads experts to get started today.

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