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AdWords Digital Marketing Lead Generation Roofing

Why 90% of Roofers Lose Money with Google Ads (AdWords)

 

How You Can Create an  effective Adwords Campaign that Generates Consistent Stream of Leads.

“We tried PPC ads but did not get any results from it.”

“It was a waste of our marketing dollars; it didn’t work.”

We meet a lot of roofing contractors each week.

90% of them believe that PPC ads don’t work.

Are Google Ads (Adwords) that ineffective in generating roofing leads?

Are Google Ads (Adwords) the worst scam ever seen?

Let’s face it…

PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.

There are hundreds of settings, ways, and features that can make a PPC campaign to fail.

We have been helping roofing contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate roofing leads.

This post will explore the three main reasons why PPC campaigns fail to generate roofing leads and what you can do to create an effective campaign to grow your roofing business.

Mistake #1: Most Roofers Send Prospects/Customers Direct to their Home Page

Just because your roofing home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.

The thing is…

Your roofing website has a lot of things to read or click.

This creates lots of distractions for clients to read and convert.

People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your roofing website in the first place, which is.

To obtain an estimate from your company!

Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.

When you send prospects to your homepage, you may end up getting only 10% of clients calling you.

A landing page can get at least 30% of prospects calling you.

That’s 3x more roofing leads without breaking your marketing budget.

Mistake #2: Roofers Write PPC Ads That Are Easy To Ignore

To make Ad words work for your roofing business, you need to persuade people to leave Google and visit your roofing website.

This is where PPC ads come in handy.

They should have a powerful message, stand out, and be hard to ignore.

An active roofing ad will discuss the benefits you provide and what makes your business stand out from other roofing contractors in the area.

If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.

Mistake #3: Roofers get Behind the Steering Wheel without Knowing How to Drive

When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.

You can’t win any race while you are still learning how to drive a car.

We are not saying that you cannot run your roofing Adwords campaign.

You certainly can.

But you stand high chances of generating a steady stream of roofing leads with Adwords when you partner with a reputable roofing marketing agency.

How to Create an Effective Roofing PPC Campaign

Need more roofing leads or want to grow your roofing business?

For many roofers, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.

After working with a lot of roofers over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.

Creating an effective roofing PPC campaign boils down into how you execute the parameters listed below:

Targeting

One challenge that most roofing contractors face in Adwords is targeting the wrong roofing keywords.

While you can be tempted to bid on every roofing keyword you come across, but in the long run, it creates more problems than it solves.

In most roofing PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary roofing keywords consume three-quarters of your marketing budget.

That’s bad news for your roofing business.

The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.

To make most out of your PPC campaign: Target the Right Roofing Keywords.

At Blackstorm Roofing Marketing, our team has spent many years identifying the most appropriate keywords for the roofing industry. We have researched and tested many roofing keywords to produce impressive results for our customers.

If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.

Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.

Time

Unfortunately, this is the number one reason why roofers waste most of their marketing dollars on the wrong roofing keywords. They simply don’t want to spend more time in their Google Adwords account.

Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.

In fact, that is one of the primary reasons why you need to hire an experienced roofing marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.

No wonder an average roofer wastes a lot of marketing dollars on PPC ads!

To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Roofing Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.

Tracking

The last principle in running an effective roofing PPC campaign is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.

High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.

Grow Your Roofing Business with PPC Ads

After spending years helping roofers with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.

If you are spending time using the right roofing keywords and tracking results, PPC can produce amazing effects to your roofing business.

If you require help to set up your roofing Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.

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Lead Generation Roofing Search Engine Optimization

How to Get Your Roofing Business to the Top of Google Search Results

 

Drive Crazy Traffic, Generate More Leads and Make More Money by Claiming #1 Position on Google

Do you think that your prospects/clients ever click on the second page of Google search results?

No. They don’t do that.

In fact, over 97% of prospects do not open the second page when looking for roofing services.

Almost every week, we receive frantic calls from roofers needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.

Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see on your site.

Remember it is always easier to combat negative search results if you control most of the first page rankings for your roofing business. This process is known as online reputation management for your roofing business.

There are various methods of getting your roofing business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.

As a roofer, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.

5 Techniques you can Use to Get Your Roofing Business on Top of Google Search Results

1. Use PPC Ads to Get Your Roofing Business on Top of Google Search Results

If you are searching for ways to grow your roofing business faster, then PPC ads (Google Ad words) should be your priority.

SEO and content marketing are both great ways of attracting prospects to your roofing website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.

With PPC ads, your roofing business will be able to reach previously unreachable prospects.

Your roofing business can get on top of Google search results and earn more money with PPC ads because of the following reasons.

You will achieve results faster than from any other form of Inbound Marketing

As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.

With PPC ads, you can drive prospects to your roofing website within a few hours, not months or years.

The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.

If you want like 5000 prospects, you get the same number of clients within a short period.

With SEO, the aim is to get on top of Google search results for free, because your roofing website stands out from the rest out there.

With PPC ads, you are paying to get on top of search engine results through ads.

Unfortunately, most roofers think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.

Therefore you need to hire a reputable roofing market agency to craft high-quality roofing PPC ads that will help your business to outrank the competition.

2. Get Your Roofing Website on top of Google Search Results with SEO

If you want to claim the top spot on Google search results for free, then you need to rely on roofing SEO strategies to get results.

That said, getting on top of Google search results can be an uphill task, especially when you are a new roofer in the block. The best way to get on top of search results is to hire a reputable roofing SEO agency to optimize your roofing website for search engines.

Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.

 From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your roofing website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive roofing website for tablet and mobile users.

At Blackstorm Roofing Marketing, we help roofing contractors to develop a local search strategy so that their businesses can appear on top of Google search results.

3. Get Your Roofing Business on Google Maps and Claim that Top Spot on Google

When you search for something online like” roofing marketing agency “or” Roofer near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a roofer, you want your roofing business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.

To get your roofing business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local roofer, you need to get savvy with local SEO to get ahead of the competition.

4. Use Social Media to get on top of Google Search Results

Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a roofing contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.

5. Use High-Quality Roofing Videos to Get on Top of Google Search Results

To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your roofing website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.

Get Your Roofing Business on Top of Google with Blackstorm Roofing Marketing Services. 

Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your roofing website rankings rise steadily.

But if you want to make most out of your marketing dollars, you should work with a certified Google Partner Roofing Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Roofing Marketing!

Here are some of the benefits your roofing business will enjoy when you hire our team for services.

  • We will use our expertise to deliver the best digital marketing campaign to increase your roofing sales and Return on Investment (ROI).
  • As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.
  • We provide great services to improve customer experience and maintain Google standards.
  • We work directly with Google to help your roofing business to appear on top of Google search results.

Blackstorm Roofing Marketing is one of the most respected internet marketing agencies out there.

When it comes to marketing your roofing business online, that is our specialty. We have a team of roofing marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for an experienced roofing SEO partner, we are here for you!

We pride ourselves on staying up-to-date roofing industry standards, latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.

Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.

If you would like to partner with us for your Roofing SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your roofing business claim that top spot on Google search results today!

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