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Search Engine Optimization Branding Content Marketing Local SEO Off-Page SEO On-Page SEO Organic Traffic SEO Website Website Maintenance Website Traffic

How to Improve Your Plumbing + HVAC Website’s SEO…

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

Publishing Relevant Content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

Content is of much importance to the ranking of any plumbing & HVAC website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

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Google Google Algorithm Off-Page SEO On-Page SEO Organic Traffic SEO

Improve Your Rankings by Gaining Google’s Trust Algorithm

You’ve been there. You designed a beautiful website, filled it with engaging content, and optimized it for SEO but then the moment of truth arrived.
You typed your keyword into Google, sure that your new website would at least make it to page one or even the top spot. But to your disappointment, it was nowhere in sight, not even on page two.
What went wrong?
Why did your site not rank as highly as you expected?
Does Google hate you?
No, it has nothing against you. It just doesn’t trust you, at least not yet…

How Google Works

But why doesn’t Google trust you? To know the reason ‘why’ you must first understand how it works. In the past, keywords were the main ranking factor. So with a high keyword density, your site was sure to rank highly.
Today, however, the algorithms prefer relevance to keywords. A relevant website provides value, gains people’s trust, and attracts more visitors. And in turn, Google rewards it with a high ranking.
Which brings us to the next question: How do you gain Google’s trust? Here are a few ways how.

Proper Indexing

When your website launches, Google’s robots crawl over it, searching for key data. At the top of their search list are keywords, domain age, domain authority, and content quality – all key ranking factors. Shortly after, the bots send the data back to the search engine for indexing and ranking.
Now, what happens when they fail to crawl over your site properly? Two things.
One, insufficient data makes it back to Google, which then considers your site less trustworthy than it really is. For this reason, confirm through Google Analytics or domain.com whether your page is properly indexed. If it isn’t, request to have the bots crawl over it again.
Two, no data at all finds its way to Google. Your site remains unindexed and, therefore, invisible to internet users. In such cases, take another look at your robots.txt file. It tells the bots which pages to crawl and not to crawl. If it’s poorly coded, it stops them from reading your entire site. So read its contents carefully and correct any errors you find.

Proper Website Design

Google trusts well-designed websites for obvious reasons. They’re more engaging and user-friendly. And they all have the following features in common.
For starters, they work on mobile devices, read flash, and contain image captions or alt tags. What’s more, they feature straightforward menus and live links, making them easy to navigate.
If your site fails to meet these requirements, upgrade it. Otherwise, Google will drop its ranking.

High Traffic

Internet users looking to search engines for one thing only – answers. After typing a keyword or question in the search bar, they expect the links in the results page to provide a solution to their problem. So when they click on your link and it provides none, they quickly leave it, never to return.
But if your link answers their queries, they flock to your site in droves. Google then notices the increase in traffic and rightly assumes you provide value to your visitors. And in response, it boosts your trust ranking

Google’s Guidelines

Google frowns upon and even penalizes any site, which violates its guidelines. Is your website guilty of these violations? Let’s find out.
Have you duplicated pages, used spammy links, or written worthless content? And has your site been recently hacked into? If you’ve answered “yes” to any of those questions-fix the violations or Google will continue to distrust you.

Original Content

Have you ever opened a website, only to discover that it’s a carbon copy of the one you’ve just visited? How did that make you feel? Disgusted, most likely.
So why should Google feel any differently? In fact, it hates copied content so much that it has created algorithms not only to detect plagiarism but also to penalize it.

Fresh Content

You created original, useful content years back, and it ranked highly. But since then, its ranking has steadily dropped, yet you’ve not altered the content. What could be the problem?
It’s your doing nothing. Google loves fresh content. But that doesn’t mean you have to write new material every day. A post a week is often enough to maintain high trust rankings. Alternatively, update your current copy regularly.

Keyword Use

Earlier, we saw that Google no longer focuses on keywords as it used to in the past. Should you then ignore them altogether? Absolutely not!
Researched and targeted correctly, keywords drive traffic to your site. After all, they reveal better than anything else what it’s all about. But when using them, focus less on density and more on LSI keywords, which are keywords related to the main keyword.

Anchor Text

It’s common practice to use keywords, both chose and LSI, as anchor text. Unfortunately, keywords sometimes sound unnatural when used in this way. And when they do, Google notices.
Its Penguin algorithm then considers your content spammy and untrustworthy. Even worse, it demotes you from your rankings, the penalty it reserves for all spam.

High-Quality Links

As you’re well aware, links raise your SEO profile. But in your quest to add them to your site, avoid any linking to and from new, low-authority, or banned websites. Google considers such links as questionable and understandably so.
Now, what do you do if you already have them on your site? You have two options. One, remove them and replace them with better ones. Or two, disavow them.

User Experience

Earlier, we saw that Google loves well-designed websites with a focus on user experience. But what exactly is user-experience and how can you apply it to your site? For the answer, think back to your own experience.
Don’t you just love fast-loading sites with easy navigation, few pop-ups, no broken links, and engaging content? So will your site’s visitors.

Engaging Content

To grab your visitor’s attention and keep it, create engaging content. Besides the rules of grammar, also apply the rules of common sense. For instance, write short sentences and paragraphs.
Unlike large blocks of text, they seem less intimidating. Likewise, avoid jargon to make your text readable.

Mobile Compatibility

Rather than use a desktop computer, most internet users now access the web through their mobile devices. Google knows this. So from 2018, it has been prioritizing mobile-friendly websites in its search results and index. To make the most of this change, ensure your site is mobile-compatible.

Social Media Compatibility

As far as Google is concerned, social media is not yet a ranking factor. But make no mistake: The platform directs traffic to your site, which as we saw earlier boosts your rankings. So post regularly on social media and make sure to include social media links in your site.

Conclusion

To rank highly on Google, focus on building trust with both the search engine and your visitors. Fortunately, this is an easy thing to do provided you’re willing to apply yourself.