Categories
Blogging Content Marketing Copywriting

How To Make Your Blog Posts More Captivating 

Curiosity… Makes The Blog

Do you want to draw a lot of attention to your blog post but don’t know how to do it? Then you’re not alone; many people don’t… But what they don’t know is that the answer lies in creating curiosity.
Yes, you heard it right. Humans have always been curiosity beings. They live each minute wanting to know what will happen next. And it’s evident from the TV shows, books, movies, and other creative materials as none can be successful without it.
So do you want to learn how to maximize on it to bring success to your blog? If yes, then you’re at the right place. We are going to show you how to use it to increase your traffic, witness more conversion rates and increase those email subscriptions.
Let’s get started!

Create An Information Gap

When creating content for your blog, ensure you come up with an information gap that will trigger their curiosity. This is a very effective way as explained in the Information Gap Theory by George Loewenstein, a professor at Carnegie Melon University. But how?
The answer is simple; you should ensure your posts attract attention. And once they do, keep it and continue growing it.
So once you get that perfect headline and have used the correct images to grab attention, you must combine it with curiosity to keep people coming back for more.
The first sentences of your blog post play a vital role in this. This is because once readers read through the first few lines, they will know whether they want to read to the end or not. And that’s where you should maximize on curiosity.
Don’t provide all the useful information all at once. But rather break it down and spread it throughout your article.

Writing A Curiosity Filled Blog Post

Coming up with curiosity is not as simple as it sounds. It can be frustrating especially for beginners. But once you understand the formula, you will never look back. Here’s one of the simplest one that works for us;

(Fresh, intriguing and Fantastic Thing) + (Anticipated Outcome) = A curiosity filled audience

Feeling confused? Let’s break it down for you with a few example templates

  • Would you like to learn about (intriguing thing) and enjoy (anticipated outcome)?
  • Are you wondering how you can achieve (anticipated outcome) with the help of ( fresh thing)?
  • If you want (anticipated outcome) with this amazing ( fantastic thing)
  • And much more.

You see, it isn’t as difficult as you thought!
We hope you found the above information useful to help turn your blog posts into curiosity filled success stories. If it did, feel free to share your experience in the comment section below. We are looking forward to your feedback! Keep them coming!

Categories
Blogging Copywriting On-Page SEO Organic Traffic

10 Easy Steps To Writing A Great Blog Post

blog writing formatblog writing format

Simple Steps To Writing an Excellent Blog Post

Are you planning to set up a blog for your business? Do you need to write blog posts that attract your target audience? If yes, this article is designed for you. Here are the 10 actionable steps that will help you create an excellent blog post that your audience will like and share;

1. Select a topic

Before you start writing a blog post, you need to decide on the topic that you want to write about. It is advisable that you choose a topic that you are passionate about and will enjoy to write it. Selecting a topic that you are passionate about will make writing even much easier.

2. Understand the Needs of Your Audience

You need to understand the kind of audience that will read your blog post. This will help you to craft a blog post that speaks their language and addresses their needs. This will make it possible for you to connect with your audience. You need to think about your target audience demographics including their age, personality traits, marital and education status.

3. Create a Working Title

Choose a title that resonates with your topic. It should convey a rough idea of what your topic is
all about.

4. Arrange the Content

Divide your content into various sections and give every section a heading. The heading should describe what the entire section is about. Make sure that each section educates your readers on a specific issue. As you write the headings, it is advisable that you add keynotes to be discussed in your posts. These notes will help you write the main post later on.

5. Write Your Intro

Your introduction is very crucial. It grabs the attention of your audience and keeps them hooked to reading your entire post. You need to capture the interest of your audience within the first few lines of your introduction. You must explain how your post will help to solve their problems.

6. The First Draft

Time to write your post has come! Go through the notes and heading you had made previously and expand on them. Don’t worry about grammar and spelling mistakes right now. Remember that
writing a blog post is not like doing a thesis paper. Always write blog posts in a friendly and personal tone and try to connect with your readers as much as possible.

7. Review

Read through your post and make notes about things that you will revisit later. Make sure that your post flows naturally from start to the end. Ensure that you have discussed all the major points in your blog post.

8. Tidy Up

Proofread your work keenly to spot any spelling or grammar mistakes and correct them instantly.
Remember that you need to give your readers an excellent first impression.

9. Optimize Your Content for On-Page SEO

There is no point in writing an excellent blog post yet no one will see it online. Make sure that your page is optimized for major search engines like Google, Bing etc. Follow the best On-page SEO practices to ensure that your post is seen online. Offer high-quality content to your readers while adding the primary keywords to the headers.

10. Add a Call-to-Action (CTA)

Once your audience has finished reading your excellent blog post, try to encourage them to take action. For example you may request them to sign up for your newsletter or subscribe to your mailing list.