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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Marketing Marketing Strategy Paid Advertising Plumbing PPC Reputation Management Social Media Website

How to Build a Successful Plumbing Company from Scratch

If you have ever thought about building and running a successful plumbing business, you are not alone. Having a flexible schedule, being your boss, and enjoying more financial rewards that come with plumbing company ownership are excellent reasons to build your own plumbing company. 

Every successful plumbing company started with a passion and drive. Even business moguls like Warren Buffet, Bill Gates, and Jeff Bezos began building their businesses from zero. It’s one thing to work in a profession you enjoy, but it is a whole different story turning that profession into a successful plumbing company that supports your employees, you, and your family. 

Running a successful plumbing business can be daunting. And that explains why so many plumbing companies shut their doors even before they get started. Yet, running a successful plumbing company is not challenging when you can avoid and spot the pitfalls. 

A Step-by-Step Guide on How to Start a Plumbing Company from Scratch.

How to Start a Plumbing Company

Building a plumbing business from scratch does not have to be complicated or hard, but it requires some work and planning. Here are the most crucial ten steps to follow when building a plumbing company from scratch.

Step 1: Research Your Target Market

ideal customer

As a new plumber on the block, you need to research your market carefully. Try as much as possible to discover the level of demand for your plumbing services and how your rivals are trying to satisfy that demand. Knowing what your competitors already know won’t cut it. Dive into your target market and analyze it like a pro. Search for keywords that are related to the plumbing industry. Don’t fret if your target market seems flooded. You can use this as your competitive advantage. It implies that if it works for other plumbers, it can still work for you. It also means that there is money to be made here.

Step 2: Write a Plan for your Plumbing Business

plan

I know this is not the “most fun” part of starting your business but a crucial step in building a successful plumbing company. A clear business plan is vital for success as a plumbing contractor, and it will assist you to discover the specifics of your plumbing business and unearth some unknowns. Here are some questions that you need to answer in your business plan.

  • What Are the Costs involved when starting a Plumbing Company?

Costs

Though you can start your plumbing business in your compound, extra space will be required as your business grows. Storage space to keep your plumbing materials must be available. Additional expenses include renting/purchasing an administrative office to paying for high-speed internet, labor, and utilities cost. Workers and liability insurance costs must also be paid. Other recurring expenses include employees’ salaries, office supplies, and internet costs.

  • Is the Plumbing Business Profitable?

growth arrow

Yes, plumbing is a lucrative venture where you can make a six-figure profit after a few years of operation. Plumbing contractors who have been in business for several years can make thousands of dollars in profit every year. Expand across states, the nation, and counties, and your plumbing business will make millions of dollars in profits each year.

  • How Will You Make Your Plumbing Company More Profitable?

More Profitable

The key to increasing your plumbing company’s profitability is to reduce the cost of material and labor while securing a stream of new leads/clients. Establish your offline/online reputation as a high-quality plumbing contractor, and you will start to charge more than your competitors for the same services. Experienced plumbing contractors have a lot of knowledge and skills that property owners are willing to pay for. If you have a dumpster that you don’t use all week long, you can consider renting it out to another plumber who does own one. If you have a storage/office space that you don’t use in full, consider renting it to another business owner.

  • How do you choose a Name for Your New Plumbing Company?

naming your new business

Naming a new plumbing business can feel as daunting as naming a newborn or a puppy. Fortunately, we have already published a guide on choosing a plumbing company name that can help you along. In the meantime, keep these tips on how to name your plumbing business in mind:

  • Avoid names that are too long and difficult to spell.
  • Make sure your preferred name is not used by other plumbers online or offline.
  • Think of how your name will appear on your website URL and social media platforms.

It would be best if you considered your business plan as an outline of your company. A good business plan should contain the following information: 

  1. Executive Summary: This explains your plumbing business services and the problems it solves for the consumers.
  2. Market Evaluation: This should discuss the market you are serving.
  3. Marketing strategies: How will you dive into the market and sell your plumbing services/products?
  4. Operational plan: this outlines the day-to-day operations of running your plumbing business.

Step 3: Form a Legal Entity

business organization

You need to establish a legal business entity like LLC, which prevents you from being personally liable when your plumbing company is sued. You can opt to choose several plumbing business structures, including partnerships, corporations, sole proprietorships, DBAs, and LLCs. Your accountant or financial adviser will select the appropriate one for you.

Step 4: Register for Taxes

taxes

The IRS website is the best place to understand the various state and federal taxes affecting your business if you are starting a plumbing company. Start by checking with the IRS’s Small Business and Self-employment center. Furthermore, you need to check the tax obligations required by your respective state.

Step 5: Open a Separate Bank Account and Credit Card for Your Plumbing Business

Bank Account and Credit Card

Opening a separate credit card and bank account for your business is crucial for personal assets protection.

When your business and personal accounts are mixed, your valuables (such as your home or car) are at risk if your plumbing company is sued. This is what is referred to as piercing your corporate veil.

Step 6: Get the Necessary Permits and Licenses

Permits and Licenses for business

Failure to obtain necessary licenses and permits can lead to hefty fines or the closure of your plumbing business.

Local and State Business Licensing Requirements

Business Licensing Requirements

Specific state licenses and permits may be required to operate a plumbing company. Learn more about licensing in your state by visiting SBA’S reference to state licenses and permits.

Service Agreement

terms of agreement

Plumbing contractors must request their customers to sign a service agreement before they begin a new project. This agreement spells out customer expectations and reduces legal disputes by spelling out payment conditions and terms, intellectual property ownership, and service level expectations.

Certificate of Occupancy

example of Certificate of Occupancy

You can operate your plumbing company out of a storefront, and a plumbing business that operates out of a physical location needs a certificate of occupancy. This certificate confirms that all zoning laws, government, and building regulations have been satisfied.

Step 7: Get Insurance

general liability insurance

Just as with permits and insurance, your new plumbing business requires protection to operate safely and lawfully. There are various kinds of insurance policies created for different types of companies to cover unexpected risks. If you are not sure about the kind of risks your business may face, you need to start with general liability insurance. Another notable insurance policy associated with plumbing businesses is worker’s compensation insurance. If your plumbing company has employees, then most probably, your state will require to have workers’ compensation coverage. 

Step 8: Market and Promote Your New Plumbing Business

promote your new business

Why should a property owner select you to install or replace their water pipe?

That’s a significant question if you want to build a successful plumbing business. And the answer lies in your plumbing marketing. But if you are just starting your plumbing business, it can be daunting to know where to start. Fortunately, this post will discuss crucial plumbing marketing strategies that will help your business nurture trust, generate referrals and earn more clients.

Create a Stunning Plumbing Website to Market Your Business 24/7.

creating website

Your plumbing website should act as your virtual sales representative 24/7/365 and generate a stream of qualified leads. How you create and use your site will influence your plumbing marketing activities-but just building one will not skyrocket your plumbing sales automatically. If you want your plumbing website to market your business online, it needs to have these four main things:

  • It needs to be super-fast: The average client expects your web page to load in less than three seconds.
  • It must be Functional: Plumbing websites should be appropriately coded for SEO, which implies adding structure to the site with metadata like optimized images, schema, Meta, and title tags.
  • Your plumbing website needs to be mobile-friendly: Over 50% of overall U.S. traffic comes from tablets and smartphones.
  • It must be secure: More than 40% of all plumbing websites that appear on the first page of Google are HTTPS, which is why Google has confirmed that it favors secure sites over unsecured ones.
  • It needs to provide helpful Quality Content: A significant ranking factor lies in the quality over your website’s quantity.

If your website is missing any of the above features, you need to partner with a reputable plumbing website design agency like Blackstorm Plumbing Marketing. 

Boost Your Plumbing Website Conversion Rate with a Redesign

website redesign

One of the best ways of increasing your plumbing website conversion rate is by requesting a website redesign from our experts. Our experienced web designers will work round the clock to ensure that your websites generate more qualified leads and skyrocket your plumbing sales.

Maximize Your Reach on Google

SERP

To get more plumbing clients/leads, your business needs to appear on top of the Search Engine Results Page (SERP).

Here are some tips that will help you to stay off Google results:

  • Use keywords strategically
  • Incorporate featured snippets
  • Get quality online reviews
  • Make sure that your Google My Business Listing is accurate and complete
  • Stay on top of Google Algorithm updates
  • Leverage Local service ads.
  • Create profiles on directories like Yelp, Angie’s List, or Thumbtack.

As a plumber, we understand you are busy managing your employees and sourcing materials, making it daunting to optimize your plumbing website for search engines on your own.

The good news is that Blackstorm Plumbing Marketing has a team of experienced SEO professionals who can help your plumbing website rank on the first page of Google and outshine your competitors online.

Invest in Paid ads to Increase Booked Plumbing Jobs

PPC

Pay per Click advertising allows plumbing businesses anywhere to be found on the first page of the Google search results. It is digital marketing where plumbers display ads and pay the advertiser once their ads are clicked. The two significant advantages of PPC are controlled relevance and visibility.

Use Social Media Marketing and Remarketing

Remarketing campaign

Once you have created your plumbing website and started getting some traffic, make sure that you remarket your plumbing services to potential clients who did not contact you. This implies that showing them ads even after they have navigated away from your site. This is important because most prospects will not contact you on their very first attempt.

Social media marketing is also a great option. With a combination of internet marketing and some local service ads, you can target a customer directly with a new client offer.

Manage Your Reputation Online and Offline

Reputation

When it comes to selecting a plumbing company, reputation plays a critical role. After all, no property owner wants to work with a plumbing contractor who does a shoddy job, does not meet deadlines, or does not stand behind their promises.

Word-of-mouth recommendations are still a significant factor in how commercial and residential clients select a plumbing contractor. To take advantage of these positive recommendations, ask your happy clients to refer you to their relatives and friends.

Online reviews are critical too, and you need to make sure that you earn more Google reviews and respond to the reviews you obtain. If that sounds too hard for you to do, make sure that you partner with Blackstorm Plumbing Marketing to manage your plumbing company reputation offline and online.

The Bottom line

bottom line

If the above tips seem so hard to implement on your own, don’t fret because you are just other plumbing contractors we have helped over the years. Your primary focus should be on running your plumbing business and leaving the rest to us. If you need help getting more leads and sales from your new plumbing business, kindly schedule a free strategy session with our growth experts for assistance today!

Categories
Advertising Leads Marketing Social Media

5 Tips to Advertise Your Plumbing Company on Nextdoor

Learn how plumbers are skyrocketing leads and booked jobs from Nextdoor

Plumbers worldwide are scrambling to think of the best ways to promote their services on social media. While Instagram and Facebook have portrayed great results for many kinds of businesses, the efforts behind a knockout presence on social media end up costing you more time than you plan to spend.

Although most of these platforms are ideal for connecting with potential customers, you may not connect with homeowners in your service area. In addition, many social media browsers aren’t encouraged to recommend home improvement services like roofing or plumbing to their friends and family.

Last week, I switched on the shower to warm up some water before I dived in. When I tried to use my hands to test the water, much to my amusement, the water was ice cold. My water heater was spoilt.

Nextdoor app

Before contacting a local plumber, I turned to Nextdoor, the social networking platform for neighborhoods, and requested my neighbors for plumbing contractor recommendations.

If you are a plumbing business owner searching for ways to boost sales and outrank the competition, search no further than Nextdoor.  Nextdoor is a new concept in a plumbing marketing plan that we will break down in this post.

What is Nextdoor?

Nextdoor gif

Nextdoor is a neighborhood-focused app that brings local service businesses and communities together. Simply put, it is synonymous with an always-open coffee shop, where everybody knows your name (since it is on your profile).

But how can you use Nextdoor to find more qualified plumbing leads online? And what are the benefits that the Nextdoor app offers more than other social networking platforms? Without further ado, let us dive into the world of Nextdoor to advertise your plumbing company.

According to the Nextdoor.com, here are some statistics that you should know:

statistics

  • One out of four households in the United States is on Nextdoor
  • More than 70% of Nextdoor members are homeowners (Which implies a lot of conversations about home improvement)
  • 25% of all conversations on the app are about service business
  • 67% of users shared business recommendations

Are you beginning to see the potential for advertising your plumbing company on Nextdoor?

How Do Homeowners Use Nextdoor?

Homeowners must verify their account utilizing their postcard or phone number.

Before homeowners can do anything on Nextdoor, they must verify their account utilizing their postcard or phone number. For plumbers, this implies that Nextdoor users are not bolts from another business.

Nextdoor users are typically real people who own homes or businesses in your service area. Verified users on Nextdoor offer added a level of trust and security to the platform, especially for local service businesses who depend on consumers to generate sales and qualified leads.

Here are some ways homeowners utilize Nextdoor today:

  1. Requesting for recommendations: Does anyone know a plumbing contractor who is cheaper and specializes in toilet repair? Nextdoor has typically replaced word of mouth marketing and besides connects homeowners with neighbors for local service business recommendations.
  2. Meet Neighbors: “Hi, I am Grace and I just moved here from Nashville, TN. Nice to meet everyone.”
  3. Sell and Buy Stuff: Selling this used office chair for $50. Think of selling on Nextdoor like craigslist or eBay for your neighborhood.
  4. Organize local events: “Blood transfusion drive this Sunday. Sign up here”.

How can Plumbers Leverage Nextdoor to Advertise their Business?

Nextdoor mobile application

Plumbers can use Nextdoor just like individual members do, by engaging with the people they serve:

  • Reply to users who recommend your business: They took their time to refer your business to their neighbors, so also take your time to acknowledge them and ensure that you go beyond a conventional “thanks.”
  • Obtain recommendations you require: Your plumbing business requires at least one referral to become visible to the people you serve, and Nextdoor offers your company a custom link you can send to previous clients to generate more recommendations on the platform.

Respond to homeowner’s questions and also gives you a chance to ask questions: if you are active on your nextdoor account, you can also include your business affiliation profile, offering more visibility to your plumbing business.

In addition, plumbers can:

  • Create local events
  • Run local deals
  • Share special offers
  • Build sponsorships

Why Your Plumbing Business Advertise on Nextdoor?

Nextdoor services

Just like with social media advertising platforms, Nextdoor can assist a plumber spreads the word and attracting new clients.

However, Nextdoor is not your average social media network. Unlike Twitter, Instagram, or Facebook, Nextdoor requires all users to first verify their address before joining, so they can be put in a particular neighborhood. Subsequently, rather than having a timeline of friends from around the globe, your news feeds will be exclusive to your neighbors in your service area that is searching for information on local issues, and so on.

For plumbers, this offers a unique opportunity from a marketing or advertising perspective, giving you access to a local audience that is not only present but also around the service area. Here are some key benefits for plumbers that Nextdoor can offer:

  1. Reach a local target audience
  2. Build client relationship
  3. Network with other local plumbing businesses.

How to Advertise Your Plumbing Business On Nextdoor

When you opt to advertise your plumbing company on Nextdoor, the app offers two wonderful possibilities for boosting your plumbing company’s visibility. You could use both or choose one that fits your business goals. The two kinds of Nextdoor ads for plumbing contractors include:

  • Nextdoor sponsorships
  • Local deals

Nextdoor Sponsorships

You will develop ads that will appear on chosen zip codes.

This is a paid plumber advertising option that you will find on the platform as neighborhood sponsorship. When you select this option, you will have a monthly fee, but the great news is that if you are not seeing any new clients or upcoming traffic to your site, you can cancel at any time.

With Nextdoor sponsorship, you will develop ads that will appear on chosen zip codes. This implies you will have a target market, and the best part is, that people seeing your ads in the app live in the region where your plumbing company is located.

The main disadvantage to this possibility is that not everyone has access to nextdoor sponsorship. Only home service contractors like plumbers, real estate agents, and roofers are part of the few businesses that meet all the requirements to pay for this advertising type.

Plumbers who advertise as official neighborhood sponsors have the capacity to:

  • Share expertise: Show how you can assist neighbors with advice ads and tips.
  • Answer neighborhood questions: Invite locals to ask about your plumbing company with conversation starter ads
  • Engage your local community: Create customer rapport with custom company posts, including polls and events.

Local Deals

Sale banner sticker

Nextdoor’s local deals are a carousel of ads, coupons, and discounts from small plumbing businesses in the neighborhood. They are also an effective way to complement the organic adverts you may already be using next door.

Just like with Nextdoor sponsorships, local deals assist your plumbing company stay top of mins with local homeowners (your potential clients) and help you obtain more leads.

Plumbers opting to run local deals can select between four different kinds of offers including:

  1. Percent off
  2. Custom deal
  3. Fixed discount
  4. Buy one get one free

Plumbers can operate their local deals within a 10-mile radius of their business location and can even preview verified phone numbers in that neighborhood and the cost of running such deals.

If you are searching for a plumbing marketing agency with experience managing Neighborhood sponsorships and local deals on Nextdoor, we got you covered. Blackstorm Design + Marketing has partnered with Nextdoor to offer cost-effective advertising solutions to plumbing contractors, so there are no limitations between you and being the very first one in your service area to run paid ads.

Need help to grow your plumbing company through Nextdoor advertising? Schedule a free discovery call with Blackstorm Design + Marketing for assistance today.